CN106775662B - Display method and device of push message - Google Patents

Display method and device of push message Download PDF

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CN106775662B
CN106775662B CN201611074038.9A CN201611074038A CN106775662B CN 106775662 B CN106775662 B CN 106775662B CN 201611074038 A CN201611074038 A CN 201611074038A CN 106775662 B CN106775662 B CN 106775662B
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information
condition
message
push
push message
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CN106775662A (en
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伍亮雄
骆艳飞
李明浩
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Beijing Xiaomi Mobile Software Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04812Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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Abstract

The disclosure relates to a display method and a display device of push messages, wherein the method comprises the following steps: acquiring a push message, wherein the push message comprises a message body and a condition field; and displaying the message body of the push message according to the condition field. The method and the device can effectively improve the precision and effectiveness of the push message, avoid the interference of irrelevant or redundant push messages to the user, save the time of the user and the available resources of the terminal, improve the use experience of the user, and simultaneously ensure that the message which is allowed to be pushed in a large range can reach the user terminal.

Description

Display method and device of push message
Technical Field
The present disclosure relates to the field of message push technologies, and in particular, to a method and an apparatus for displaying a push message.
Background
Along with the rapid development of the intelligent terminal, more and more application programs can be installed on the intelligent terminal, and a user can access the internet anytime and anywhere through the intelligent terminal to enjoy rich services brought by the application programs. In the prior art, in order to better and more timely serve a user, a commodity provider and a service provider may occasionally push a commodity recommendation message or a service order message to the user, and a user terminal may immediately display all the pushed messages on the terminal after receiving the pushed messages. For a user who just needs the commodity or the service, the push message of the commodity provider and the service provider provides convenience for the user, and the use experience of the user is improved, but for the user who does not need the commodity or the service, the push message of the commodity provider and the service provider reversely interferes with the user, the resource of the user terminal is wasted, the use experience of the user is reduced, and for the commodity provider and the service provider, the effectiveness of the push message is also reduced.
Disclosure of Invention
The embodiment of the disclosure provides a display method and device of push messages. The technical scheme is as follows:
according to a first aspect of the embodiments of the present disclosure, a method for displaying a push message is provided, including:
acquiring a push message, wherein the push message comprises a message body and a condition field;
and displaying the message body of the push message according to the condition field.
Optionally, when the condition field includes a mandatory push identifier, the displaying, according to the condition field, a message body of the push message includes:
and directly displaying the message body of the push message.
Optionally, when the condition field includes a condition push identifier, the displaying, according to the condition field, a message body of the push message includes:
acquiring condition information in the condition field and attribute information of the terminal;
judging whether the condition information is matched with the attribute information;
and when the condition information is matched with the attribute information, displaying a message body of the push message.
Optionally, the obtaining the condition information in the condition field includes:
acquiring a field combination rule of the condition field, wherein the field combination rule at least comprises the position of the condition information in the condition field;
and acquiring the condition information in the condition field according to the field combination rule.
Optionally, the obtaining of the attribute information of the terminal includes:
acquiring component use information of the terminal;
and carrying out statistical analysis on the component use information to obtain the attribute information of the terminal.
Optionally, the determining whether the condition information is matched with the attribute information includes:
classifying the condition information according to a preset classification rule;
classifying the attribute information according to the preset classification rule;
and comparing the condition information and the attribute information of the corresponding category.
According to a second aspect of the embodiments of the present disclosure, there is provided a display device for pushing a message, including:
an acquisition module configured to acquire a push message, the push message including a message body and a condition field;
a display module configured to display a message body of the push message according to the condition field.
Optionally, the display module comprises:
a first display sub-module configured to directly display a message body of the push message when the condition field includes a forced push identity.
Optionally, the display module comprises:
the obtaining submodule is configured to obtain the condition information in the condition field and the attribute information of the terminal when the condition field comprises a condition push identifier;
a judgment sub-module configured to judge whether the condition information matches the attribute information;
a second display submodule configured to display a message body of the push message.
Optionally, the obtaining sub-module includes:
a first obtaining submodule configured to obtain a field combination rule of the condition field, the field combination rule including at least a position of the condition information in the condition field;
and the second acquisition submodule is configured to acquire the condition information in the condition field according to the field combination rule.
Optionally, the obtaining sub-module includes:
a third obtaining submodule configured to obtain component usage information of the terminal;
and the statistic submodule is configured to perform statistic analysis on the component use information to obtain attribute information of the terminal.
Optionally, the determining sub-module includes:
the first classification submodule is configured to classify the condition information according to a preset classification rule;
the second classification submodule is configured to classify the attribute information according to the preset classification rule;
and the comparison submodule is used for comparing the condition information and the attribute information of the corresponding category.
According to a third aspect of the embodiments of the present disclosure, there is provided a display device for pushing a message, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
acquiring a push message, wherein the push message comprises a message body and a condition field;
and displaying the message body of the push message according to the condition field.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
according to the technical scheme, a condition field is added in the push message, the message body of the push message is displayed according to the condition field, for example, when the condition field comprises a forced push identifier, the message body of the push message is directly displayed, and when the condition field comprises the condition push identifier, the message body of the push message is displayed on the user terminal after the condition information in the condition field is judged to be matched with the attribute information of the user terminal. Therefore, the technical scheme can effectively improve the accuracy and effectiveness of the push message, avoid the interference of irrelevant or redundant push messages to the user, save the time of the user and the available resources of the terminal, improve the use experience of the user, and simultaneously ensure that the message which is allowed to be pushed in a large range can reach the user terminal.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a flowchart illustrating a push message display method according to an exemplary embodiment.
Fig. 2 is a flowchart illustrating a step S102 of a push message display method according to an exemplary embodiment.
Fig. 3 is a flowchart illustrating a step S201 of a push message display method according to an exemplary embodiment.
Fig. 4 is a flowchart illustrating a step S201 of a push message display method according to another exemplary embodiment.
Fig. 5 is a flowchart illustrating a step S202 of a push message display method according to an exemplary embodiment.
Fig. 6 is a flowchart illustrating a step S501 of a push message display method according to an exemplary embodiment.
Fig. 7 is a block diagram illustrating a display device of a push message according to an example embodiment.
Fig. 8 is a block diagram illustrating a display module of a display device of a push message according to an example embodiment.
Fig. 9 is a block diagram illustrating an acquisition submodule of a display apparatus of a push message according to an exemplary embodiment.
Fig. 10 is a block diagram illustrating an acquisition sub-module of a display apparatus of a push message according to another exemplary embodiment.
Fig. 11 is a block diagram illustrating a statistics submodule of a display device of push messages according to an example embodiment.
Fig. 12 is a block diagram illustrating a judgment sub-module of a display apparatus of a push message according to an exemplary embodiment.
Fig. 13 is a block diagram illustrating a first classification submodule of a display device of a push message according to an example embodiment.
Fig. 14 is a block diagram illustrating a third classification submodule of a display device of a push message according to an example embodiment.
Fig. 15 is a block diagram illustrating a display device adapted to push messages according to an example embodiment.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
According to the technical scheme provided by the embodiment of the disclosure, a condition field is added in a push message, and a message body of the push message is displayed according to the condition field, for example, when the condition field comprises a forced push identifier, the message body of the push message is directly displayed, and when the condition field comprises the condition push identifier, the message body of the push message is displayed on a user terminal after condition information in the condition field is judged to be matched with attribute information of the user terminal. Therefore, the technical scheme can effectively improve the accuracy and effectiveness of the push message, avoid the interference of irrelevant or redundant push messages to the user, save the time of the user and the available resources of the terminal, improve the use experience of the user, and simultaneously ensure that the message which is allowed to be pushed in a large range can reach the user terminal.
Fig. 1 is a flowchart illustrating a display method of a push message according to an exemplary embodiment, as shown in fig. 1, the method including the following steps S101-S102:
in step S101, a push message is acquired, where the push message includes a message body and a condition field;
in step S102, a message body of the push message is displayed according to the condition field.
In this embodiment, a conditional field is appended to a push message, and a message body of the push message is displayed according to the conditional field. Therefore, the message body of the push message can be conditionally displayed according to the condition field, instead of unconditionally displaying all push messages, so that the precision and the actual effectiveness of the push message are effectively improved, the interference of irrelevant or redundant push messages to the user is avoided, the time of the user and the available resources of the terminal are saved, and the use experience of the user is improved.
In one embodiment, when the condition field includes a forced push identity, the step S102 includes:
and directly displaying the message body of the push message.
In one embodiment, as shown in fig. 2, when the condition field includes a condition push identifier, the step S102 includes the following steps S201 to S203:
in step S201, acquiring condition information in the condition field and attribute information of the terminal;
in step S202, it is determined whether the condition information matches the attribute information;
in step S203, when the condition information matches the attribute information, a message body of the push message is displayed.
In the above embodiment, when the condition field includes the forced push identifier, the message body of the push message is directly displayed, and when the condition field includes the condition push identifier, the message body of the push message is displayed on the user terminal after the condition information in the condition field is judged to be matched with the attribute information of the user terminal, so as to further effectively improve the accuracy and the actual effectiveness of the push message, for example, the push identifier corresponding to the information such as traffic prompt, severe weather prompt and emergency early warning pushed by a traffic management department, a meteorological department, an early warning department and a government management department can be set as the forced push, other messages can be set as the condition push, and the push can be performed only after the preset push condition is met, so as to ensure that important information such as the police information can be normally, effectively, and the like, Timely pushing to the user terminal, and selectively pushing other information.
In one embodiment, the message body comprises: goods push messages and/or services push messages.
In one embodiment, the goods push message includes: one or more of flow push message, call push message, short message push message, communication package push message and shopping push message; the service push message includes: one or more of a market activity push message, a news instant push message, a traffic push message, a weather push message, and a commodity transportation push message.
The push message includes messages pushed by all goods providers or service providers communicating with the user terminal, such as flow total amount reminding, flow allowance reminding, flow customization, flow cancellation, flow packet trial, flow discount and other push messages related to flow pushed by a communication operator; push messages related to the call, such as call total amount reminding, call duration reminding, remaining call duration reminding, call customization, call cancellation, call packet trial, call preference and the like; short message total amount reminding, short message allowance reminding, short message customization, short message cancellation, short message packet trial, short message preference and other push messages related to the short message; the method comprises the following steps of communication package total amount reminding, communication package allowance reminding, communication package customization, communication package cancellation, communication package trial, communication package preference and other push messages related to the communication package; the method comprises the steps of newly increased service introduction, newly increased service trial, service recommendation, service evaluation and feedback, point exchange, telephone charge presentation, preferential activity, service evaluation and feedback and other push messages related to market activity. For example, the push messages such as commodity recommendation, purchase preference, point exchange, commodity evaluation, commodity service and the like pushed by the shopping website; hot news, real-time information and other push messages pushed by the news website; the traffic management department or the traffic service provider pushes the traffic jam prompt, the traffic control prompt, the vehicle driving restriction, the road condition prompt, the travel prompt, the public transport arrival prompt and other push messages; the weather forecast, the severe weather prompt, the trip prompt and other push information pushed by a government management part or a weather service provider; the commodity transportation service provider pushes the pushed information such as commodity transportation dynamic, service recommendation, service preference, service evaluation and feedback and the like; and so on.
In this embodiment, in view of all non-mandatory push messages that may be received by a user terminal, which may cause interference to a user to a different extent if the push messages are not matched with the requirements of the user, the technical solution of the present disclosure takes all non-mandatory push messages that may be received by the user terminal as a message body, adds a condition field including condition information on the basis of the message body, and determines whether to display the message body by determining whether the condition information is matched with attribute information of the user terminal. Therefore, the interference of the invalid push message to the user can be more comprehensively reduced, the time and terminal resources of the user are saved, and the user experience is improved.
In one embodiment, the attribute information of the user terminal includes: one or more of traffic use information, call use information, short message use information, communication package use information, shopping preference information, browsing preference information and travel preference information.
In one embodiment, as shown in FIG. 3, the step S201 includes the following steps S301-S302:
in step S301, a field combination rule of the condition field is obtained, where the field combination rule at least includes a position of the condition information in the condition field;
in step S302, the condition information in the condition field is obtained according to the field combination rule.
In this embodiment, the condition field in the push message and further the condition information in the condition field are obtained by obtaining the field combination rule of the push message. Generally, a party sending a push message may formulate a field combination rule, for example, place additional fields such as condition fields at the first character positions or the last character positions of the push message, or other character positions in the push message, further place information such as condition information at the first character positions or the last character positions of the condition fields, or other character positions in the condition fields, and a party receiving the push message may obtain the field combination rule to correctly take out the condition fields from the push message and further correctly take out the condition information from the condition fields according to the indication of the field combination rule.
In one embodiment, as shown in FIG. 4, the step S201 includes the following steps S401-S402:
in step S401, component usage information of the terminal is acquired;
in step S402, performing statistical analysis on the component usage information to obtain attribute information of the terminal.
The component use information comprises use information of components such as controls and application programs installed in the terminal.
In one embodiment, the step S402 can be implemented as:
carrying out usage proportion statistics on the component usage information to obtain attribute information of the terminal;
and/or
And carrying out use frequency statistics on the component use information to obtain the attribute information of the terminal.
In this embodiment, the attribute information of the terminal can be obtained by obtaining the historical use information of the components such as the user terminal control and the application installed on the user terminal, and performing analysis statistics on the usage proportion or the usage frequency of the historical use information, and even the attribute information of the terminal can be obtained by the page content browsed by the user, the number of times of operating a certain control and an application, and the staying time. For example, the data traffic margin or percentage of the user in the predetermined time period can be obtained through the data traffic generated by the user using the mobile network during the predetermined time period; the call duration allowance or percentage of the user in the preset time period can be obtained through the call duration used by the user in the preset time period; the short message allowance or percentage of the user in the preset time period can be obtained through the number of the short messages used by the user in the preset time period; shopping preference information, browsing preference information, travel preference information, and the like of the user can be obtained by categories of components, controls, and applications used by the user and the number of times the components, controls, and applications are used within a predetermined period of time, even categories of websites, content information, and commodities browsed by the user. Therefore, the method can provide all-around service for the user by combining the related push messages pushed by the commodity provider and the service provider, and further improve the use experience of the user.
In one embodiment, as shown in FIG. 5, the step S202 includes the following steps S501-S503:
in step S501, the condition information is classified according to a preset classification rule;
in step S502, classifying the attribute information according to the preset classification rule;
in step S503, the condition information and the attribute information of the corresponding category are compared.
In one embodiment, as shown in FIG. 6, the step S501 includes the following steps S601-S602:
in step S601, classifying the push information according to a preset classification rule;
in step S602, the category of the push information is taken as the category of the corresponding condition information.
In one embodiment, the step S601 may be implemented as:
acquiring an application program to which the push message belongs, and taking the category to which the application program belongs as the category of the push message; or
Acquiring an application program to which the push message belongs, and taking the name of the application program as the category of the push message; or
And analyzing the semantic content of the push message by utilizing a natural language processing technology, and dividing the category of the push message according to the semantic content of the push message.
In the embodiment, the condition information or the push message is classified, and the attribute information is classified according to the same or similar rules, so that comparison can be performed according to the condition information and the attribute information of the same category of the classification information, and thus, time and resources spent on comparison of the condition information and the attribute information can be saved, more efficient service is provided for a user, and user experience is further improved.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods.
Fig. 7 is a block diagram illustrating a push message display apparatus, which may be implemented as part or all of an electronic device through software, hardware, or a combination of both, according to an example embodiment. As shown in fig. 7, the apparatus includes:
an obtaining module 701 configured to obtain a push message, where the push message includes a message body and a condition field;
a display module 702 configured to display a message body of the push message according to the condition field.
In this embodiment, a conditional field is appended to a push message, and a message body of the push message is displayed according to the conditional field. Therefore, the message body of the push message can be conditionally displayed according to the condition field, instead of unconditionally displaying all push messages, so that the precision and the actual effectiveness of the push message are effectively improved, the interference of irrelevant or redundant push messages to the user is avoided, the time of the user and the available resources of the terminal are saved, and the use experience of the user is improved.
In one embodiment, the display module 702 includes:
a first display sub-module configured to directly display a message body of the push message when the condition field includes a forced push identity.
In another embodiment, as shown in fig. 8, the display module 702 includes:
an obtaining sub-module 801 configured to obtain the condition information in the condition field and the attribute information of the terminal when the condition field includes a condition push identifier;
a determining sub-module 802 configured to determine whether the condition information matches the attribute information;
a second display sub-module 803 configured to display a message body of the push message.
In the above embodiment, when the condition field includes the forced push identifier, the first display submodule directly displays the message body of the push message, and when the condition field includes the condition push identifier, after the judging submodule 802 judges that the condition information matches with the attribute information of the user terminal, the second display submodule 803 displays the message body of the push message on the user terminal, which can further effectively improve the accuracy and the actual validity of the push message, for example, the push identifiers corresponding to the information such as traffic prompt, severe weather prompt, emergency early warning, etc. pushed by the traffic management department, the meteorological department, the early warning department, and the government management department can be set as the forced push, other messages are set as the condition push, and the push is performed only when the preset push condition is satisfied, which can ensure that the important information such as the police information, etc. can be pushed normally, The information is effectively and timely pushed to the user terminal, and other information is selectively pushed.
In one embodiment, the message body comprises: goods push messages and/or services push messages.
In one embodiment, the goods push message includes: one or more of flow push message, call push message, short message push message, communication package push message and shopping push message; the service push message includes: one or more of a market activity push message, a news instant push message, a traffic push message, a weather push message, and a commodity transportation push message.
The push message includes messages pushed by all goods providers or service providers communicating with the user terminal, such as flow total amount reminding, flow allowance reminding, flow customization, flow cancellation, flow packet trial, flow discount and other push messages related to flow pushed by a communication operator; push messages related to the call, such as call total amount reminding, call duration reminding, remaining call duration reminding, call customization, call cancellation, call packet trial, call preference and the like; short message total amount reminding, short message allowance reminding, short message customization, short message cancellation, short message packet trial, short message preference and other push messages related to the short message; the method comprises the following steps of communication package total amount reminding, communication package allowance reminding, communication package customization, communication package cancellation, communication package trial, communication package preference and other push messages related to the communication package; the method comprises the steps of newly increased service introduction, newly increased service trial, service recommendation, service evaluation and feedback, point exchange, telephone charge presentation, preferential activity, service evaluation and feedback and other push messages related to market activity. For example, the push messages such as commodity recommendation, purchase preference, point exchange, commodity evaluation, commodity service and the like pushed by the shopping website; hot news, real-time information and other push messages pushed by the news website; the traffic management department or the traffic service provider pushes the traffic jam prompt, the traffic control prompt, the vehicle driving restriction, the road condition prompt, the travel prompt, the public transport arrival prompt and other push messages; the weather forecast, the severe weather prompt, the trip prompt and other push information pushed by a government management part or a weather service provider; the commodity transportation service provider pushes the pushed information such as commodity transportation dynamic, service recommendation, service preference, service evaluation and feedback and the like; and so on.
In this embodiment, in view of all non-mandatory push messages that may be received by a user terminal, which may cause interference to a user to a different extent if the push messages are not matched with the requirements of the user, the technical solution of the present disclosure takes all non-mandatory push messages that may be received by the user terminal as a message body, adds a condition field including condition information on the basis of the message body, and determines whether to display the message body by determining whether the condition information is matched with attribute information of the user terminal. Therefore, the interference of the invalid push message to the user can be more comprehensively reduced, the time and terminal resources of the user are saved, and the user experience is improved.
In one embodiment, the attribute information of the user terminal includes: one or more of traffic use information, call use information, short message use information, communication package use information, shopping preference information, browsing preference information and travel preference information.
In one embodiment, as shown in fig. 9, the obtaining sub-module 801 includes:
a first obtaining submodule 901 configured to obtain a field combination rule of the condition field, where the field combination rule at least includes a position of the condition information in the condition field;
a second obtaining submodule 902 configured to obtain the condition information in the condition field according to the field combination rule.
In this embodiment, the field combination rule of the push message acquired by the first acquiring sub-module 901 is used to obtain the condition field therein and further obtain the condition information in the condition field. Generally, a party sending a push message may formulate a field combination rule, for example, place additional fields such as condition fields at the first character positions or the last character positions of the push message, or other character positions in the push message, further place information such as condition information at the first character positions or the last character positions of the condition fields, or other character positions in the condition fields, and a party receiving the push message may obtain the field combination rule to correctly take out the condition fields from the push message and further correctly take out the condition information from the condition fields according to the indication of the field combination rule.
In one embodiment, as shown in fig. 10, the obtaining sub-module 801 includes:
a third obtaining sub-module 1001 configured to obtain component usage information of the terminal;
a statistic submodule 1002 configured to perform statistical analysis on the component usage information to obtain attribute information of the terminal.
The component use information comprises use information of components such as controls and application programs installed in the terminal. In one embodiment, as shown in fig. 11, the statistics submodule 1002 includes:
a proportion statistics submodule 1101 configured to perform usage proportion statistics on the component usage information to obtain attribute information of the terminal; and/or
A frequency statistics submodule 1102 configured to perform frequency statistics on the component usage information to obtain attribute information of the terminal.
In this embodiment, the third obtaining sub-module 1001 is used to obtain the historical usage information of the components such as the user terminal control and the application installed on the user terminal, and the statistical sub-module 1002 is used to analyze and count the usage proportion or usage frequency of the historical usage information to obtain the attribute information of the terminal, and even the attribute information of the terminal can be obtained through the page content browsed by the user, the number of times of operating a certain control and an application, and the time of staying. For example, the data traffic margin or percentage of the user in the predetermined time period can be obtained through the data traffic generated by the user using the mobile network during the predetermined time period; the call duration allowance or percentage of the user in the preset time period can be obtained through the call duration used by the user in the preset time period; the short message allowance or percentage of the user in the preset time period can be obtained through the number of the short messages used by the user in the preset time period; shopping preference information, browsing preference information, travel preference information, and the like of the user can be obtained by categories of components, controls, and applications used by the user and the number of times the components, controls, and applications are used within a predetermined period of time, even categories of websites, content information, and commodities browsed by the user. Therefore, the method can provide all-around service for the user by combining the related push messages pushed by the commodity provider and the service provider, and further improve the use experience of the user.
In one embodiment, as shown in fig. 12, the determining sub-module 802 includes: a first classification submodule 1201 configured to classify the condition information according to a preset classification rule;
a second classification sub-module 1202 configured to classify the attribute information according to the preset classification rule;
a comparison submodule 1203 configured to compare the condition information and the attribute information of the corresponding category.
In one embodiment, as shown in fig. 13, the first classification submodule 1201 includes:
a third classification sub-module 1301 configured to classify the push information according to a preset classification rule;
a category determining sub-module 1302 configured to take the category of the push information as the category of the corresponding condition information.
In one embodiment, as shown in fig. 14, the third classification sub-module 1301 includes:
a fourth classification submodule 1401 configured to acquire an application program to which the push message belongs, and to take a category to which the application program belongs as a category of the push message; or
A fifth classification sub-module 1402, configured to obtain an application program to which the push message belongs, and take a name of the application program as a classification of the push message; or
A sixth classification sub-module 1403, configured to analyze the semantic content of the push message by using a natural language processing technology, and classify the category of the push message according to the semantic content of the push message.
In the above embodiment, the first classification sub-module 1201 or the third classification sub-module 1301 classifies the condition information or the push message, and the second classification sub-module 1202 classifies the attribute information according to the same or similar rules, and the comparison sub-module 1203 may compare the condition information and the attribute information of the same category according to the classification information, so that time and resources spent on comparing the condition information and the attribute information can be saved, a more efficient service is provided for a user, and user experience is further improved.
According to a third aspect of the embodiments of the present disclosure, there is provided a display device for pushing a message, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
acquiring a push message, wherein the push message comprises a message body and a condition field;
and displaying the message body of the push message according to the condition field.
The processor may be further configured to:
when the condition field includes a mandatory push identifier, the displaying a message body of the push message according to the condition field includes:
and directly displaying the message body of the push message.
When the condition field includes a condition push identifier, the displaying a message body of the push message according to the condition field includes:
acquiring condition information in the condition field and attribute information of the terminal;
judging whether the condition information is matched with the attribute information;
and when the condition information is matched with the attribute information, displaying a message body of the push message.
The obtaining of the condition information in the condition field includes:
acquiring a field combination rule of the condition field, wherein the field combination rule at least comprises the position of the condition information in the condition field;
and acquiring the condition information in the condition field according to the field combination rule.
The acquiring of the attribute information of the terminal includes:
acquiring component use information of the terminal;
and carrying out statistical analysis on the component use information to obtain the attribute information of the terminal.
The judging whether the condition information is matched with the attribute information includes:
classifying the condition information according to a preset classification rule;
classifying the attribute information according to the preset classification rule;
and comparing the condition information and the attribute information of the corresponding category. .
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 15 is a block diagram illustrating a display apparatus for push messages, which is suitable for a terminal device according to an exemplary embodiment. For example, the apparatus 1500 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
The apparatus 1500 may include one or more of the following components: processing components 1502, memory 1504, power components 1506, multimedia components 1508, audio components 1510, input/output (I/O) interfaces 1512, sensor components 1514, and communication components 1516.
The processing component 1502 generally controls overall operation of the device 1500, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 1502 may include one or more processors 1520 executing instructions to perform all or a portion of the steps of the methods described above. Further, processing component 1502 may include one or more modules that facilitate interaction between processing component 1502 and other components. For example, processing component 1502 may include a multimedia module to facilitate interaction between multimedia component 1508 and processing component 1502.
The memory 1504 is configured to store various types of data to support operations at the apparatus 1500. Examples of such data include instructions for any application or method operating on the device 1500, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1504 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 1506 provides power to the various components of the device 1500. The power components 1506 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 1500.
The multimedia component 1508 includes a screen that provides an output interface between the device 1500 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, multimedia component 1508 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the apparatus 1500 is in an operation mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 1510 is configured to output and/or input audio signals. For example, the audio component 1510 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 1500 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1504 or transmitted via the communication component 1516. In some embodiments, audio component 1510 also includes a speaker for outputting audio signals.
The I/O interface 1512 provides an interface between the processing component 1502 and peripheral interface modules, which can be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 1514 includes one or more sensors for providing status assessment of various aspects of the apparatus 1500. For example, the sensor assembly 1514 can detect an open/closed state of the device 1500, the relative positioning of components, such as a display and keypad of the device 1500, the sensor assembly 1514 can also detect a change in position of the device 1500 or a component of the device 1500, the presence or absence of user contact with the device 1500, orientation or acceleration/deceleration of the device 1500, and a change in temperature of the device 1500. The sensor assembly 1514 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1514 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1514 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 1516 is configured to facilitate wired or wireless communication between the apparatus 1500 and other devices. The apparatus 1500 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1516 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1516 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 1500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 1504 comprising instructions, executable by the processor 1520 of the apparatus 1500 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A non-transitory computer readable storage medium, wherein instructions, when executed by a processor of an apparatus 1500, enable the apparatus 1500 to perform the above-mentioned push message display method, the method comprising:
acquiring a push message, wherein the push message comprises a message body and a condition field;
and displaying the message body of the push message according to the condition field.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (11)

1. A method for displaying a push message, comprising:
acquiring a push message, wherein the push message comprises a message body and a condition field;
displaying a message body of the push message according to the condition field;
when the condition field comprises a condition push identifier, displaying a message body of the push message according to the condition field, wherein the method comprises the following steps:
acquiring condition information in the condition field and attribute information of the terminal; the attribute information of the terminal includes: one or more of traffic use information, call use information, short message use information, communication package use information, shopping preference information, browsing preference information and travel preference information;
judging whether the condition information is matched with the attribute information;
and when the condition information is matched with the attribute information, displaying a message body of the push message.
2. The method of claim 1, wherein when the condition field includes a mandatory push identity, displaying a message body of the push message according to the condition field comprises:
and directly displaying the message body of the push message.
3. The method of claim 1, wherein obtaining the condition information in the condition field comprises:
acquiring a field combination rule of the condition field, wherein the field combination rule at least comprises the position of the condition information in the condition field;
and acquiring the condition information in the condition field according to the field combination rule.
4. The method of claim 1, wherein obtaining attribute information of the terminal comprises:
acquiring component use information of the terminal;
and carrying out statistical analysis on the component use information to obtain the attribute information of the terminal.
5. The method of claim 1, wherein determining whether the condition information matches the attribute information comprises:
classifying the condition information according to a preset classification rule;
classifying the attribute information according to the preset classification rule;
and comparing the condition information and the attribute information of the corresponding category.
6. A push message display device, comprising:
an acquisition module configured to acquire a push message, the push message including a message body and a condition field;
a display module configured to display a message body of the push message according to the condition field;
the display module includes:
the obtaining submodule is configured to obtain the condition information in the condition field and the attribute information of the terminal when the condition field comprises a condition push identifier; the attribute information of the terminal includes: one or more of traffic use information, call use information, short message use information, communication package use information, shopping preference information, browsing preference information and travel preference information;
a judgment sub-module configured to judge whether the condition information matches the attribute information;
a second display submodule configured to display a message body of the push message.
7. The apparatus of claim 6, wherein the display module comprises:
a first display sub-module configured to directly display a message body of the push message when the condition field includes a forced push identity.
8. The apparatus of claim 6, wherein the acquisition submodule comprises:
a first obtaining submodule configured to obtain a field combination rule of the condition field, the field combination rule including at least a position of the condition information in the condition field;
and the second acquisition submodule is configured to acquire the condition information in the condition field according to the field combination rule.
9. The apparatus of claim 6, wherein the acquisition submodule comprises:
a third obtaining submodule configured to obtain component usage information of the terminal;
and the statistic submodule is configured to perform statistic analysis on the component use information to obtain attribute information of the terminal.
10. The apparatus of claim 6, wherein the determining sub-module comprises:
the first classification submodule is configured to classify the condition information according to a preset classification rule;
the second classification submodule is configured to classify the attribute information according to the preset classification rule;
and the comparison submodule is used for comparing the condition information and the attribute information of the corresponding category.
11. A push message display device, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
acquiring a push message, wherein the push message comprises a message body and a condition field;
displaying a message body of the push message according to the condition field;
the processor is further configured to: acquiring condition information in the condition field and attribute information of the terminal; the attribute information of the terminal includes: one or more of traffic use information, call use information, short message use information, communication package use information, shopping preference information, browsing preference information and travel preference information; judging whether the condition information is matched with the attribute information; and when the condition information is matched with the attribute information, displaying a message body of the push message.
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