CN107316207B - Method and device for acquiring display effect information - Google Patents
Method and device for acquiring display effect information Download PDFInfo
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Abstract
The disclosure relates to a method and a device for acquiring display effect information, and belongs to the technical field of computers. The method comprises the following steps: acquiring display effect information of target display information currently stored in a media server and a first characteristic value corresponding to the display effect information stored in a node server, wherein the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance; and determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value. By adopting the display effect information acquiring method and device, the reliability of acquiring the display effect information can be improved.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method and an apparatus for obtaining display effect information.
Background
Currently, more and more product vendors present the display information (e.g., advertisement) of their products to users through various display platforms (e.g., certain application programs). For example, a product vendor may push an advertisement for its product to a user terminal that installs an application (e.g., a microblog, a WeChat, etc.) through a backend server of the application. The user terminal can display the prompt information corresponding to the display information, and the user can click the prompt information to check the display information. Wherein the user viewing the presentation information may be referred to as a participating user.
In practice, in order to make the product seller know the exhibition effect of the exhibition information, the background server (which may be called a media server) of the exhibition platform feeds back the exhibition effect of the exhibition information to the device (which may be called a request device) of the product seller. The specific treatment process comprises the following steps: the media server counts the display effect information corresponding to the display information, the display effect information may include the identification of the user terminal of the participating user corresponding to the display information, the number of clicks and the number of plays of the display information, and the media server may send the display effect information to the requesting device.
In carrying out the present disclosure, the inventors found that at least the following problems exist:
the request equipment acquires the display effect information corresponding to the display information from the media server, and if the display effect information in the media server is tampered by a lawbreaker, the background server acquires the tampered display effect information, so that the reliability of acquiring the display effect information is low.
Disclosure of Invention
In order to overcome the problems in the related art, the present disclosure provides a method and apparatus for acquiring presentation effect information. The technical scheme is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided a method for obtaining exhibition effect information, the method including:
acquiring display effect information of target display information currently stored in a media server and a first characteristic value corresponding to the display effect information stored in a node server, wherein the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance;
and determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value.
Optionally, the method further includes:
and if the second characteristic value is different from the first characteristic value, outputting a warning message corresponding to the acquired display effect information.
Optionally, the obtaining of the display effect information of the target display information currently stored in the media server includes:
sending a first acquisition request to a media server, wherein the first acquisition request carries an identifier of the target display information and time information corresponding to the display effect information;
receiving the display effect information sent by the media server;
the obtaining a first characteristic value corresponding to the target display information stored in the node server includes:
sending a second acquisition request to a node server, wherein the second acquisition request carries the identifier of the target display information and the time information corresponding to the display effect information, so that the node server determines a first characteristic value corresponding to the display effect information according to the identifier of the target display information and the time information corresponding to the display effect information;
and receiving the first characteristic value sent by the node server.
According to a second aspect of the embodiments of the present disclosure, there is provided a method for obtaining exhibition effect information, the method including:
in the process of displaying target display information, obtaining display effect information of the target display information;
determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm;
and sending the first characteristic value to a node server so that the node server stores the first characteristic value.
Optionally, the obtaining of the display effect information of the target display information includes:
and acquiring the display effect information of the target display information in a preset statistical period.
Optionally, the method further includes:
acquiring first time information corresponding to the display effect information;
and sending the identifier of the target display information and the first time information to a node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value.
Optionally, the method further includes:
receiving a first acquisition request sent by a request device, wherein the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired;
obtaining display effect information corresponding to the second time information from the display effect information of the target display information;
and sending the acquired display effect information to the request device.
According to a third aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring exhibition effect information, the apparatus including:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring display effect information of target display information currently stored in a media server and a first characteristic value corresponding to the display effect information stored in a node server, and the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance;
and the determining module is used for determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value.
Optionally, the apparatus further comprises:
and the output module is used for outputting a warning message corresponding to the acquired display effect information if the second characteristic value is different from the first characteristic value.
Optionally, the obtaining module includes:
a first sending module, configured to send a first acquisition request to a media server, where the first acquisition request carries an identifier of the target display information and time information corresponding to the display effect information;
the first receiving module is used for receiving the display effect information sent by the media server;
the obtaining module further comprises:
a second sending module, configured to send a second acquisition request to a node server, where the second acquisition request carries an identifier of the target display information and time information corresponding to the display effect information, so that the node server determines, according to the identifier of the target display information and the time information corresponding to the display effect information, a first characteristic value corresponding to the display effect information;
and the second receiving module is used for receiving the first characteristic value sent by the node server.
According to a fourth aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring exhibition effect information, the apparatus including:
the first acquisition module is used for acquiring the display effect information of the target display information in the process of displaying the target display information;
the determining module is used for determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm;
and the first sending module is used for sending the first characteristic value to a node server so that the node server stores the first characteristic value.
Optionally, the first obtaining module is configured to:
and acquiring the display effect information of the target display information in a preset statistical period.
Optionally, the apparatus further comprises:
the second acquisition module is used for acquiring first time information corresponding to the display effect information;
and the second sending module is used for sending the identifier of the target display information and the first time information to a node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value.
Optionally, the apparatus further comprises:
a receiving module, configured to receive a first acquisition request sent by a requesting device, where the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired;
a third obtaining module, configured to obtain, from the display effect information of the target display information, display effect information corresponding to the second time information;
and the third sending module is used for sending the acquired display effect information to the request equipment.
According to a fifth aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring exhibition effect information, the apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
acquiring display effect information of target display information currently stored in a media server and a first characteristic value corresponding to the display effect information stored in a node server, wherein the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance;
and determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value.
According to a sixth aspect of the embodiments of the present disclosure, there is provided an apparatus for acquiring exhibition effect information, the apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
in the process of displaying target display information, obtaining display effect information of the target display information;
determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm;
and sending the first characteristic value to a node server so that the node server stores the first characteristic value.
According to a seventh aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the steps of the method of any one of claims 1 to 3.
According to an eighth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the steps of the method according to any one of claims 4 to 7.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the embodiment of the disclosure, the display effect information of the target display information currently stored in the media server and the first characteristic value corresponding to the display effect information stored in the node server are acquired, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the second characteristic value is determined according to the acquired display effect information and the preset characteristic value algorithm, and if the second characteristic value is the same as the first characteristic value, the acquired display effect information is recorded as the effective display effect information, so that whether the currently acquired display effect information is tampered or not can be judged, and the reliability of acquiring the display effect information is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. In the drawings:
FIG. 1 is a system framework diagram shown in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method of obtaining presentation effect information in accordance with an example embodiment;
FIG. 3 is a flow diagram illustrating a method of obtaining presentation effect information in accordance with an example embodiment;
fig. 4 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
fig. 5 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
fig. 6 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
fig. 7 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
fig. 8 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
fig. 9 is a schematic diagram illustrating an apparatus for acquiring presentation effect information according to an exemplary embodiment;
FIG. 10 is a schematic diagram illustrating the structure of a requesting device in accordance with one illustrative embodiment;
fig. 11 is a schematic diagram illustrating a structure of a media server according to an example embodiment.
With the foregoing drawings in mind, certain embodiments of the disclosure have been shown and described in more detail below. These drawings and written description are not intended to limit the scope of the disclosed concepts in any way, but rather to illustrate the concepts of the disclosure to those skilled in the art by reference to specific embodiments.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
The disclosed embodiment provides a method for acquiring display effect information, which can be realized by a media server, a request device and a node server together, wherein the media server can be a background server of a certain display platform, such as a background server of a microblog or a background server of a WeChat; the requesting device may be a terminal or a server, and the requesting device may be a device of a product vendor or a device of a third party. The third party can obtain the display effect information of the target display information, perform statistical analysis processing, and then send the processing result to the equipment of the product seller, so that the product seller can visually see the display effect of the target display information; the node server may be any node server in the blockchain. The node server may establish connections with the requesting device and the media server, respectively. As shown in fig. 1, the system framework provided for this embodiment includes a media server, a requesting device, and a node server.
The following describes in detail the processing flow shown in fig. 2 with reference to the embodiment, where the processing procedure is a procedure in which the media server stores a feature value of the presentation effect information in a block chain, and specific contents may be as follows:
in step 201, the media server obtains the display effect information of the target display information in the process of displaying the target display information.
The target display information may be display information (such as an advertisement) of a certain product, and the target display information may include one or more of pictures, texts, and videos.
In implementation, the media server may display the target display information within a certain preset duration (which may be referred to as a one-time display activity), for example, the media server may periodically push the target display information to the user terminal installed with the microblog client within 5 months and 15 days to 5 months and 20 days. After receiving the target display information, the user terminal can display the target display information or display prompt information corresponding to the target display information. Taking the example that the user terminal displays the prompt information corresponding to the target display information, after seeing the prompt information, the user can click the prompt information to check the target display information, or click a closing option, and the user terminal can close the prompt information and does not display the target prompt information. The user terminal can send the operation information of the user (such as click prompt information, closing prompt information, time for the user to view the target display information and the like) and the local identification of the user terminal to the media server in real time, and the media server can store the operation information of the user so as to determine the display effect information of the target display information. The user clicking on the target prompt information or clicking on the target presentation information may be referred to as a participating user of the target presentation information.
The media server can obtain the display effect information of the target display information in the process of displaying the target display information. The display effect information may include one or more of an identifier of a user terminal of a participating user corresponding to the target display information, a number of clicks of the target display information, time information corresponding to each click operation, a number of display times of the target display information, and display position information of the target display information, and the display effect information may further include other information, such as a display duration of the target display information. The number of clicks of the target display information can be the number of times that a user clicks the target prompt information or clicks the target display information; the time information corresponding to each click operation can be time information obtained when the user terminal detects the click operation of the user; the number of times of displaying the target display information may be the number of times that the duration of displaying the target display information exceeds a preset duration threshold, and the number of times of displaying may be less than or equal to the number of times of clicking. The processing procedure of counting the number of times of display may be: when the user terminal displays the target display information based on the click operation of the user, timing can be performed until the closing operation is detected, so that the display time length of the target display information is obtained, and if the display time length is greater than or equal to a preset time length threshold value, the display times of the target display information can be increased by one. The display position of the target display information may include an identifier of an application program that displays the target display information, such as a microblog, a WeChat, and the like, and may also include a display position of the target display information in the application program, such as an opening interface of the application program or a popup window of the application program. After the media server obtains the display effect information of the target display information, the identifier of the target display information and the obtained display effect information can be correspondingly stored.
Optionally, a statistical period of the display effect information (i.e., a preset statistical period) may be stored in the media server, and the media server may count the display effect information of the target display information when the preset statistical period is reached, or the media server may also count the display effect information of the target display information when receiving a statistical instruction input by a technician; or, the media server may also count the display effect information of the target display information after the display activity is finished.
In step 202, the media server determines a first feature value corresponding to the display effect information according to the acquired display effect information and a pre-stored feature value algorithm.
In implementation, the feature value algorithm may be pre-stored in the media server, and the feature value algorithm may be a hash algorithm (such as SHA256), or may be another feature value algorithm, which is not limited in this embodiment. After the media server obtains the display effect information of the target display information, a first characteristic value corresponding to the obtained display effect information can be calculated through a pre-stored characteristic value algorithm. For example, using SHA256, 0 to 264 bits of presentation effect information may be input, resulting in 256 bits of feature values. For the above-mentioned situation of periodically counting the exhibition effect information based on the preset counting period, the media server may respectively calculate the characteristic value of the exhibition effect information in each preset counting period based on the characteristic value algorithm.
In step 203, the media server transmits the first characteristic value to the node server, so that the node server stores the first characteristic value.
In implementation, after determining the first characteristic value corresponding to the display effect information, the media server may send a data storage request to the node server in the block chain, where the data storage request may carry the identifier of the target display information and the first characteristic value. After receiving the data storage request, the node server may analyze the data storage request, obtain the identifier and the first characteristic value of the target display information, and then store the identifier and the first characteristic value of the target display information.
Optionally, for the above condition that the display effect information is obtained according to the preset statistical period, the media server may further send time information corresponding to the display effect information to the node server, so as to distinguish characteristic values corresponding to different preset statistical periods, where the corresponding processing procedure may be as follows: the corresponding process may be as follows: acquiring first time information corresponding to the display effect information; and sending the identifier of the target display information and the first time information to the node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value.
In an implementation, for the above-mentioned situation of periodically counting the exhibition effect information based on the preset statistical period, the media server may calculate the characteristic value of the exhibition effect information in each preset statistical period based on the characteristic value algorithm, and may further obtain time information (i.e. first time information) corresponding to the exhibition effect information, for example, the preset statistical period is 2 minutes, the exhibition effect information is counted in a time period of 5 months, 15 days, 8: 10-8: 12, and the first time information corresponding to the exhibition effect information is 5 months, 15 days, 8: 10-8: 12. The media server may carry the first time information in the data storage request, and send the first time information to the node server. After receiving the data storage request, the node server may analyze the data storage request, obtain the identifier, the first characteristic value, and the first time information of the target display information, and then store the identifier, the first time information, and the first characteristic value of the target display information correspondingly. In addition, the media server can correspondingly store the identification of the target display information, the first time information and the display effect information.
The following describes in detail the processing flow shown in fig. 3 with reference to the embodiment, where the processing flow is a process of requesting a device to obtain presentation effect information, and specific contents may be as follows:
in step 301, the requesting device obtains the display effect information of the target display information currently stored in the media server and the first feature value corresponding to the display effect information stored in the node server.
The characteristic value may be determined by the media server through a preset characteristic value algorithm and the pre-acquired display effect information of the target display information.
In implementation, when the display effect information of the target display information needs to be acquired, the request device may send a first acquisition request to the media server, where the first acquisition request may carry an identifier of the target display information and an identifier of the request device, and after receiving the first acquisition request, the media server may parse the first acquisition request to acquire the identifier of the target display information therein, and then may search for the display effect information corresponding to the identifier of the target display information in a correspondence relationship between the identifier of the display information and the display effect information stored in advance, and then may send the acquired display effect information to the request device. The request device may further send a second acquisition request to the node server, where the second acquisition request may carry an identifier of the target display information and an identifier of the request device, and after receiving the second acquisition request, the node server may analyze the second acquisition request to acquire the identifier of the target display information therein, then may search for a first feature value corresponding to the identifier of the target display information in a correspondence between the identifier of the display information and the feature value stored in advance, and then may send the acquired first feature value to the request device.
Optionally, for the above-mentioned condition of periodically counting the exhibition effect information based on the preset counting period, the requesting device may further send time information corresponding to the exhibition effect information to be queried to the media server and the node server, and the corresponding processing procedure may be as follows: sending a first acquisition request to a media server, wherein the first acquisition request carries an identifier of target display information and time information corresponding to the display effect information; receiving display effect information sent by a media server; sending a second acquisition request to the node server, wherein the second acquisition request carries the identifier of the target display information and the time information corresponding to the display effect information, so that the node server determines a first characteristic value corresponding to the display effect information according to the identifier of the target display information and the time information corresponding to the display effect information; and receiving the first characteristic value sent by the node server.
In implementation, the requesting device may further obtain time information (i.e., second time information) of the exhibition effect information that needs to be queried, where the second time information may be input by a technician, or the requesting device may also store a query period in advance, and the requesting device may obtain the exhibition effect information in the query period, where the duration of the second time information may include the duration of one or more first time information. After acquiring the second time information, the requesting device may send a first acquisition request to the media server, where the first acquisition request carries an identifier of the target display information and second time information corresponding to the display effect information to be queried. After receiving the first acquisition request sent by the request device, the media server may parse the first acquisition request to acquire the identifier of the target display information and the second time information corresponding to the display effect information to be queried. The media server may determine corresponding display effect information according to a pre-stored correspondence between the identifier of the target display information, the time information, and the display effect information, and the identifier of the target display information and the second time information, and may then send the determined display effect information to the requesting device. For example, the second time information corresponding to the display effect information to be queried is 5 months, 15 days, 8: 10-8: 16, the media server may obtain the display effect information in 5 months, 15 days, 8: 10-8: 12, the display effect information in 8: 12-8: 14, and the display effect information in 8: 14-8: 16 from the display effect information corresponding to the target display information, and then send the obtained display effect information to the requesting device.
After the request device acquires the second time information, a second acquisition request may be sent to the node server, where the second acquisition request carries an identifier of the target display information and second time information corresponding to the display effect information to be queried. After receiving the second acquisition request sent by the request device, the node server may parse the second acquisition request to acquire the identifier of the target display information and second time information corresponding to the display effect information to be acquired. The node server may determine first time information included in the second time information, determine a corresponding characteristic value according to a pre-stored identifier of the target display information, a correspondence between the time information and the characteristic value, and the identifier of the target display information and the second time information, and then may send the determined characteristic value to the requesting device. For example, the second time information is 5 months, 15 days, 8: 10-8: 16, the node server may obtain a characteristic value corresponding to 8: 10-8: 12, 8: 12-8: 14 and 8:14 in the display effect information corresponding to the target display information, and then send the obtained characteristic value to the requesting device.
In step 302, the requesting device determines a second characteristic value according to the obtained display effect information and a pre-stored characteristic value algorithm, and records the obtained display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value.
In implementation, the feature value algorithm may be stored in the requesting device in advance, and the feature value algorithm may be a hash algorithm (such as SHA256), or may be another feature value algorithm, which is not limited in this embodiment. The feature value algorithm stored in the requesting device may be the same as the feature value algorithm stored in the media server. After the request device obtains the display effect information of the target display information stored in the media server, a second characteristic value corresponding to the obtained display effect information can be calculated through the characteristic value algorithm. For example, using SHA256, the obtained presentation effect information may be input, and a 256-bit feature value may be obtained.
The requesting device may compare the second characteristic value with the first characteristic value, and if the requesting device determines that the first characteristic value is the same as the second characteristic value, it indicates that the obtained display effect information is not tampered, and may record the obtained display effect information as effective display effect information. If the requesting device determines that the second characteristic value is not the same as the first characteristic value, a warning message corresponding to the obtained exhibition effect information may be output, for example, "the exhibition effect information is at risk". After the technician sees the warning message, the technician can contact the relevant personnel of the display platform to confirm whether the display effect information is correct.
In the embodiment of the disclosure, the display effect information of the target display information currently stored in the media server and the first characteristic value corresponding to the display effect information stored in the node server are acquired, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the second characteristic value is determined according to the acquired display effect information and the preset characteristic value algorithm, and if the second characteristic value is the same as the first characteristic value, the acquired display effect information is recorded as the effective display effect information, so that whether the currently acquired display effect information is tampered or not can be judged, and the reliability of acquiring the display effect information is improved.
Based on the same technical concept, an embodiment of the present disclosure further provides an apparatus for acquiring display effect information, as shown in fig. 4, the apparatus includes:
an obtaining module 410, configured to obtain display effect information of target display information currently stored in a media server, and a first feature value corresponding to the display effect information stored in a node server, where the feature value is determined by using a preset feature value algorithm and the display effect information of the target display information obtained in advance;
a determining module 420, configured to determine a second feature value according to the obtained display effect information and the pre-stored feature value algorithm, and record the obtained display effect information as effective display effect information if the second feature value is the same as the first feature value.
Optionally, as shown in fig. 5, the apparatus further includes:
an output module 430, configured to output a warning message corresponding to the obtained display effect information if the second characteristic value is different from the first characteristic value.
Optionally, as shown in fig. 6, the obtaining module 410 includes:
a first sending module 411, configured to send a first obtaining request to a media server, where the first obtaining request carries an identifier of the target display information and time information corresponding to the display effect information;
a first receiving module 412, configured to receive the display effect information sent by the media server;
the obtaining module 410 further includes:
a second sending module 413, configured to send a second obtaining request to a node server, where the second obtaining request carries an identifier of the target display information and time information corresponding to the display effect information, so that the node server determines, according to the identifier of the target display information and the time information corresponding to the display effect information, a first characteristic value corresponding to the display effect information;
a second receiving module 414, configured to receive the first feature value sent by the node server.
Based on the same technical concept, an embodiment of the present disclosure further provides an apparatus for acquiring display effect information, as shown in fig. 7, the apparatus includes:
a first obtaining module 710, configured to obtain display effect information of target display information in a process of displaying the target display information;
a determining module 720, configured to determine, according to the obtained display effect information and a pre-stored eigenvalue algorithm, a first eigenvalue corresponding to the display effect information;
a first sending module 730, configured to send the first feature value to a node server, so that the node server stores the first feature value.
Optionally, the first obtaining module 710 is configured to:
and acquiring the display effect information of the target display information in a preset statistical period.
Optionally, as shown in fig. 8, the apparatus further includes:
a second obtaining module 740, configured to obtain first time information corresponding to the display effect information;
a second sending module 750, configured to send the identifier of the target display information and the first time information to a node server, so that the node server stores the identifier of the target display information, the first time information, and the first feature value correspondingly.
Optionally, as shown in fig. 9, the apparatus further includes:
a receiving module 760, configured to receive a first acquisition request sent by a requesting device, where the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired;
a third obtaining module 770, configured to obtain, from the display effect information of the target display information, display effect information corresponding to the second time information;
a third sending module 780, configured to send the obtained display effect information to the requesting device.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
In the embodiment of the disclosure, the display effect information of the target display information currently stored in the media server and the first characteristic value corresponding to the display effect information stored in the node server are acquired, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the second characteristic value is determined according to the acquired display effect information and the preset characteristic value algorithm, and if the second characteristic value is the same as the first characteristic value, the acquired display effect information is recorded as the effective display effect information, so that whether the currently acquired display effect information is tampered or not can be judged, and the reliability of acquiring the display effect information is improved.
It should be noted that: in the apparatus for acquiring display effect information according to the above embodiment, when acquiring display effect information, only the division of the functional modules is used for illustration, and in practical applications, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the apparatus for obtaining the exhibition effect information and the method for obtaining the exhibition effect information provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.
The embodiment of the disclosure also shows a structural schematic diagram of a terminal. The terminal can be a mobile terminal such as a mobile phone or a tablet computer. Referring to fig. 10, terminal 800 can include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.
The processing component 802 generally controls overall operation of the terminal 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing elements 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operation at the terminal 800. Examples of such data include instructions for any application or method operating on terminal 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The multimedia component 808 includes a screen providing an output interface between the terminal 800 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the terminal 800 is in an operation mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the audio output device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
In an exemplary embodiment, the terminal 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described method of obtaining the presentation effect information.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 804 comprising instructions, executable by the processor 820 of the terminal 800, to perform the above-described method of obtaining the presentation effect information is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
In the embodiment of the disclosure, the display effect information of the target display information currently stored in the media server and the first characteristic value corresponding to the display effect information stored in the node server are acquired, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the second characteristic value is determined according to the acquired display effect information and the preset characteristic value algorithm, and if the second characteristic value is the same as the first characteristic value, the acquired display effect information is recorded as the effective display effect information, so that whether the currently acquired display effect information is tampered or not can be judged, and the reliability of acquiring the display effect information is improved.
Yet another exemplary embodiment of the present disclosure provides a block diagram of an apparatus 1900 for acquiring presentation effect information. For example, the apparatus 1900 may be provided as a media server. Referring to fig. 11, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method of controlling a device.
The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
In the embodiment of the disclosure, the display effect information of the target display information currently stored in the media server and the first characteristic value corresponding to the display effect information stored in the node server are acquired, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the second characteristic value is determined according to the acquired display effect information and the preset characteristic value algorithm, and if the second characteristic value is the same as the first characteristic value, the acquired display effect information is recorded as the effective display effect information, so that whether the currently acquired display effect information is tampered or not can be judged, and the reliability of acquiring the display effect information is improved.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A method for obtaining exhibition effect information is applied to a request device, and the method comprises the following steps:
when the display effect information of the target display information needs to be acquired, sending a first acquisition request to a media server, wherein the first acquisition request carries an identifier of the target display information and time information corresponding to the display effect information; receiving the display effect information sent by the media server, wherein the display effect information is determined by the media server according to a pre-stored corresponding relation among an identifier of target display information, time information and display effect information, and the identifier of the target display information and the time information corresponding to the display effect information; sending a second acquisition request to a node server, and receiving a first characteristic value corresponding to the display effect information sent by the node server;
the second acquisition request carries the identifier of the target display information and the time information corresponding to the display effect information, so that the node server determines the first characteristic value according to the pre-stored corresponding relationship among the identifier of the target display information, the time information and the characteristic value, and the time information corresponding to the identifier of the target display information and the display effect information; the first characteristic value is determined by the media server through a preset characteristic value algorithm and pre-acquired display effect information of the target display information and is sent to the node server, the display effect information stored in the media server is obtained through periodic statistics in the display process of the target display information, and the display effect information comprises one or more of identification of a user terminal of a participating user corresponding to the target display information, click times of the target display information, time information corresponding to each click operation, display times of the target display information, display position information of the target display information and display duration of the target display information;
determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value;
the method further comprises the following steps:
and if the second characteristic value is different from the first characteristic value, outputting a warning message corresponding to the acquired display effect information.
2. A method for obtaining presentation effect information is applied to a media server, and the method comprises the following steps:
in the process of displaying the target display information, periodically counting and acquiring display effect information of the target display information, wherein the display effect information comprises one or more of identification of a user terminal of a participating user corresponding to the target display information, click times of the target display information, time information corresponding to each click operation, display times of the target display information, display position information of the target display information and display duration of the target display information;
determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm; sending the first characteristic value to a node server so that the node server stores the first characteristic value;
acquiring first time information corresponding to the display effect information; sending the identifier of the target display information and the first time information to a node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value;
the method further comprises the following steps:
receiving a first acquisition request sent by a request device, wherein the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired; according to the pre-stored identification of the target display information, the corresponding relationship between the time information and the display effect information, and the identification of the target display information and the second time information, obtaining the display effect information corresponding to the second time information from the display effect information of the target display information;
the acquired display effect information is sent to the request device, the request device is used for determining a second characteristic value according to the acquired display effect information and a pre-stored characteristic value algorithm, and when the second characteristic value is different from a first characteristic value corresponding to the display effect information sent by the node server and received by the request device, a warning message corresponding to the acquired display effect information is output.
3. The method according to claim 2, wherein the obtaining of the exhibition effect information of the target exhibition information comprises:
and acquiring the display effect information of the target display information in a preset statistical period.
4. An apparatus for obtaining exhibition effect information, the apparatus comprising:
the system comprises an acquisition module, a node server and a display module, wherein the acquisition module is used for acquiring display effect information of target display information currently stored in the media server and a first characteristic value corresponding to the display effect information stored in the node server, the characteristic value is determined by a preset characteristic value algorithm and the display effect information of the target display information acquired in advance, the display effect information stored in the media server is obtained by periodic statistics in the display process of the target display information, and the display effect information comprises one or more of identification of a user terminal of a participating user corresponding to the target display information, click times of the target display information, time information corresponding to each click operation, display times of the target display information, display position information of the target display information and display duration of the target display information;
the determining module is used for determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value;
the acquisition module includes:
a first sending module, configured to send a first acquisition request to a media server, where the first acquisition request carries an identifier of the target display information and time information corresponding to the display effect information;
the first receiving module is used for receiving the display effect information sent by the media server, wherein the display effect information is determined by the media server according to a pre-stored corresponding relation among an identifier of target display information, time information and display effect information, and the identifier of the target display information and the time information corresponding to the display effect information;
the obtaining module further comprises:
a second sending module, configured to send a second acquisition request to a node server, where the second acquisition request carries an identifier of the target display information and time information corresponding to the display effect information, so that the node server determines a first characteristic value corresponding to the display effect information according to a pre-stored correspondence relationship between the identifier of the target display information, the time information, and the characteristic value, and the identifier of the target display information and the time information corresponding to the display effect information;
a second receiving module, configured to receive the first feature value sent by the node server;
the device further comprises:
and the output module is used for outputting a warning message corresponding to the acquired display effect information if the second characteristic value is different from the first characteristic value.
5. An apparatus for obtaining exhibition effect information, the apparatus comprising:
the media server is used for storing target display information, wherein the target display information comprises a plurality of display position information of the target display information, and the display position information of the target display information comprises one or more of the mark of a user terminal of a participating user corresponding to the target display information, the click times of the target display information, the time information corresponding to each click operation, the display times of the target display information, the display position information of the target display information and the display duration of the target display information;
the determining module is used for determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm;
the first sending module is used for sending the first characteristic value to a node server so that the node server stores the first characteristic value;
the second acquisition module is used for acquiring first time information corresponding to the display effect information;
the second sending module is used for sending the identifier of the target display information and the first time information to a node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value;
the device further comprises:
a receiving module, configured to receive a first acquisition request sent by a requesting device, where the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired;
a third obtaining module, configured to obtain, according to a pre-stored identifier of target display information, a correspondence between time information and display effect information, and the identifier of the target display information and the second time information, display effect information corresponding to the second time information from the display effect information of the target display information;
and the third sending module is used for sending the obtained display effect information to the request equipment, the request equipment is used for determining a second characteristic value according to the obtained display effect information and the pre-stored characteristic value algorithm, and when the second characteristic value is different from the first characteristic value, corresponding to the display effect information, sent by the node server and received by the request equipment, a warning message corresponding to the obtained display effect information is output.
6. The apparatus of claim 5, wherein the first obtaining module is configured to:
and acquiring the display effect information of the target display information in a preset statistical period.
7. An apparatus for obtaining information of a display effect, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
when the display effect information of the target display information needs to be acquired, sending a first acquisition request to a media server, wherein the first acquisition request carries an identifier of the target display information and time information corresponding to the display effect information; receiving the display effect information sent by the media server, wherein the display effect information is determined by the media server according to a pre-stored corresponding relation among an identifier of target display information, time information and display effect information, and the identifier of the target display information and the time information corresponding to the display effect information; sending a second acquisition request to a node server, and receiving a first characteristic value corresponding to the display effect information sent by the node server;
the second acquisition request carries the identifier of the target display information and the time information corresponding to the display effect information, so that the node server determines the first characteristic value according to the pre-stored corresponding relationship among the identifier of the target display information, the time information and the characteristic value, and the time information corresponding to the identifier of the target display information and the display effect information; the first characteristic value is determined by the media server through a preset characteristic value algorithm and pre-acquired display effect information of the target display information and is sent to the node server, the display effect information stored in the media server is obtained through periodic statistics in the display process of the target display information, and the display effect information comprises one or more of identification of a user terminal of a participating user corresponding to the target display information, click times of the target display information, time information corresponding to each click operation, display times of the target display information, display position information of the target display information and display duration of the target display information;
determining a second characteristic value according to the acquired display effect information and the pre-stored characteristic value algorithm, and recording the acquired display effect information as effective display effect information if the second characteristic value is the same as the first characteristic value;
the processor is further configured to:
and if the second characteristic value is different from the first characteristic value, outputting a warning message corresponding to the acquired display effect information.
8. An apparatus for obtaining information of a display effect, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
in the process of displaying the target display information, periodically counting and acquiring display effect information of the target display information, wherein the display effect information comprises one or more of identification of a user terminal of a participating user corresponding to the target display information, click times of the target display information, time information corresponding to each click operation, display times of the target display information, display position information of the target display information and display duration of the target display information;
determining a first characteristic value corresponding to the display effect information according to the acquired display effect information and a pre-stored characteristic value algorithm; sending the first characteristic value to a node server so that the node server stores the first characteristic value;
acquiring first time information corresponding to the display effect information; sending the identifier of the target display information and the first time information to a node server so that the node server correspondingly stores the identifier of the target display information, the first time information and the first characteristic value;
the processor is further configured to:
receiving a first acquisition request sent by a request device, wherein the first acquisition request carries an identifier of the target display information and second time information corresponding to display effect information to be acquired; according to the pre-stored identification of the target display information, the corresponding relationship between the time information and the display effect information, and the identification of the target display information and the second time information, obtaining the display effect information corresponding to the second time information from the display effect information of the target display information; the acquired display effect information is sent to the request device, the request device is used for determining a second characteristic value according to the acquired display effect information and a pre-stored characteristic value algorithm, and when the second characteristic value is different from a first characteristic value corresponding to the display effect information sent by the node server and received by the request device, a warning message corresponding to the acquired display effect information is output.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method as claimed in claim 1.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 2 to 3.
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| CN108153877B (en) * | 2017-12-26 | 2021-03-12 | 平安科技（深圳）有限公司 | Data dictionary display method and device, terminal equipment and storage medium |
| CN108764966A (en) * | 2018-04-28 | 2018-11-06 | 深圳市元征科技股份有限公司 | Advertisement placement method, block chain node device and relevant device |
| CN111324787B (en) * | 2018-12-14 | 2023-06-23 | 北京沃东天骏信息技术有限公司 | Method and device for displaying block chain data in block chain browser |
| CN113032823B (en) * | 2021-02-26 | 2023-08-01 | 加和（北京）信息科技有限公司 | Method and device for generating device ID |
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