WO2023025166A1

WO2023025166A1 - Information pushing method and apparatus, and electronic device and storage medium

Info

Publication number: WO2023025166A1
Application number: PCT/CN2022/114345
Authority: WO
Inventors: 相帅
Original assignee: 北京快乐茄信息技术有限公司
Priority date: 2021-08-24
Filing date: 2022-08-23
Publication date: 2023-03-02
Also published as: CN113709228A

Abstract

Provided in the embodiments of the present disclosure are an information pushing method and apparatus, and an electronic device and a storage medium. The information pushing method applied to a push server comprises: acquiring a remaining push score of a user account within the current push period, wherein the remaining push score is determined according to a total push score of the user account within one push period and push scores that have been used, and the total push score is determined according to state information of the user account; according to an information parameter of target information to be pushed, determining a push score that needs to be consumed by said target information; and when the push score that needs to be consumed by said target information is less than or equal to the remaining push score of the user account, pushing said target information to the user account within the current push period.

Description

Information pushing method and device, electronic device and storage medium

Cross References to Related Applications

This disclosure claims the priority of the Chinese patent application with application number 202110973214.7 and titled "Information push method and device, electronic equipment and storage medium" submitted to the State Intellectual Property Office of China on August 24, 2021, the entire contents of which are incorporated by reference incorporated in this disclosure.

technical field

The present disclosure relates to the field of information technology, and in particular, to an information push method and device, electronic equipment, and a storage medium.

Background technique

Information push is a transmission technology in which the push server actively sends messages to the client. However, in some cases, the quality of the network signal of the user terminal is poor, resulting in dropped packets and push failure. In other cases, frequent pushes lead to information noise and user complaints. Therefore, how to push information so as to reduce information interference and/or ensure successful push while sending information of interest to users is a problem that needs further research.

Contents of the invention

In view of this, the embodiments of the present disclosure provide an information push method and device, an electronic device, and a storage medium, so as to reduce information interference and/or ensure push success while sending information of interest to users.

The first aspect of the embodiments of the present disclosure provides an information push method, which is applied to a push server, and the method may include:

Acquiring the remaining push points in the current push cycle of the user account, wherein the remaining push points are: determined according to the total push points and used push points of the user account in a push cycle; the total push points are determined according to the determined by the status information of the above user account;

According to the information parameters of the target information to be pushed, determine the push score required to be consumed by the target information;

Pushing the target information to the user account within the current push period when the push points required to consume the target information is less than or equal to the remaining push points of the user account.

In some optional embodiments, the method may also include:

When the push points required to consume the target information are greater than the remaining push points of the user account, the target information is not pushed to the user account within the current push cycle.

In some optional embodiments, the method may also include:

determining the information type of the target information;

The pushing the target information to the user account within the current push cycle when the push points required to consume the target information is less than or equal to the remaining push points of the user account may include:

When the information type of the target information is the first type of information, and the push points required to consume the target information are less than or equal to the remaining push points of the user account, push all push points to the user account within the current period target information.

In some optional embodiments, the method may also include:

When the target information is the second type of information, the target information is pushed to the user account without consuming the remaining push points of the user account.

In some optional embodiments, the determining the push points required to consume the target information according to the information parameters of the target information to be pushed may include:

According to the information type of the target information, the matching degree between the information content of the target information and the interest tag of the user account, the information length of the target information, and the expectation introduced after the target information is opened by the user account, For at least one of the traffic, determine the push points required to consume the target information.

In some optional embodiments, the method may also include:

Acquiring state information of the user account, wherein the state information includes: at least one of network state information, user state information, and traffic usage state information of the user equipment of the user account;

According to the status information, determine the total pushing score of the user account.

In some optional embodiments, the network status information may include at least one of the following:

the type of network connected to the user equipment run by the user account; and

The network signal strength of the network connected to the user equipment run by the user account.

In some optional embodiments, the user status information may include at least one of the following:

User account online status information, indicating the online status or offline status of the user account; and

The user account push feedback status information indicates the feedback status of the user account to historical push information.

In some optional embodiments, the traffic usage status information may indicate at least one of the following:

The traffic package signed by the user account; and

The remaining traffic of the user account in the current push cycle;

The traffic usage habits of the user account.

In some optional embodiments, the method may also include:

Obtain push base points determined based on statistical data;

According to the status information, determining the total pushing score of the user account may include:

Determine the total push score of the user account according to the score corresponding to the status information and the push basic score.

In some optional embodiments, the status information of the user account further includes: the user label of the user account, the registration duration of the user account, the online frequency of the user account and/or the The duration of a single online session.

In some optional embodiments, the user tag of the user account includes at least one of the following: the user's age tag, the user's gender tag, the user's occupation tag, the user's interest tag, and the user's browsing habit tag.

In some optional embodiments, the information parameters of the target information include at least one of the following:

the content label of the target information;

The purpose of pushing the target information;

Whether the opening of the target information will trigger the download of other information besides the target information; and

The traffic that needs to be consumed to trigger the download of the other information.

In some optional embodiments, the determining the push points that the target information needs to consume according to the information parameters of the target information to be pushed includes: according to the information parameters of the target information to be pushed and the user The status information of the account is used to determine the push points that the target information needs to consume for the user account.

In some optional embodiments, according to the information parameters of the target information to be pushed and the status information of the user account, determining the push points that the target information needs to consume for the user account includes:

matching the user tag of the user account with the content tag of the target information to obtain a corresponding matching degree;

According to the corresponding matching degree, the push points required to be consumed by the target information for the user account are determined.

In some optional embodiments, the information type of the target information includes at least one of the following: advertising purpose; reminder purpose; client-side keeping alive purpose;

Wherein, the information type of the target information is the first type of information indicating that the target information is target information with advertising purpose or target information with client keep-alive purpose,

And wherein, the information type of the target information is the second type of information indicating that the target information is target information with a reminder purpose.

In some optional embodiments, before acquiring the remaining push score in the current push cycle of the user account, the method further includes:

It is determined that the current geographic location of the user equipment running the client where the user account is located is within a preset area.

The second aspect of the embodiments of the present disclosure provides an information push device, which is applied to a push server, and the device may include:

The first acquisition module is configured to acquire the remaining push points in the current push cycle of the user account, wherein the remaining push points are: determined according to the total push points and the used push points of the user account in a push cycle; The push total score is determined according to the status information of the user account;

The first determining module is configured to determine, according to the information parameters of the target information to be pushed, the push points required to be consumed by the target information;

The push module is configured to push the target information to the user account within the current push cycle when the push points required to consume the target information are less than or equal to the remaining push points of the user account.

In some optional embodiments, the push module is further configured to not send any push points to the target information within the current push period when the push points required to consume the target information are greater than the remaining push points of the user account. The user account pushes the target information.

In some optional embodiments, the device may also include:

a second determination module configured to determine the information type of the target information;

The push module is specifically configured to: when the information type of the target information is the first type of information, and the push points required to be consumed by the target information are less than or equal to the remaining push points of the user account, in the Pushing the target information to the user account in the current cycle.

In some optional embodiments, the push module is further configured to push the target information to the user account without consuming the remaining push points of the user account when the target information is the second type of information. the target information.

In some optional embodiments, the first determination module is configured to, according to the information type of the target information, the degree of matching between the information content of the target information and the interest tag of the user account, the target At least one of the information length of the information and the expected traffic introduced after the target information is opened by the user account determines the push points that the target information needs to consume.

In some optional embodiments, the apparatus may further include: a second acquiring module configured to acquire status information of the user account, wherein the status information includes: network status of the user equipment of the user account At least one of information, user status information and traffic usage status information;

The third determination module is configured to determine the total pushing score of the user account according to the status information.

The traffic package signed by the user account;

The remaining traffic of the user account in the current push cycle; and

The traffic usage habits of the user account.

In some optional embodiments, the device may also include:

The third acquisition module is configured to acquire the push base score determined based on statistical data;

The third determination module is specifically configured to determine the total push score of the user account according to the score corresponding to the status information and the push basic score.

In some optional embodiments, the first determination module is further configured to: according to the information parameters of the target information to be pushed and the status information of the user account, determine that the target information for the user account Push score to be consumed.

In some optional embodiments, the first determination module is specifically configured to: match the user label of the user account with the content label of the target information to obtain a corresponding matching degree; according to the corresponding The degree of matching is to determine the push points that the target information needs to consume for the user account.

In some optional embodiments, the apparatus further includes: a pre-determining module configured to determine that the current geographic location of the user equipment running the client where the user account is located is within a preset area.

A third aspect of the embodiments of the present disclosure provides an electronic device, which may include:

memory for storing processor-executable instructions;

a processor connected to the memory;

Wherein, the processor is configured to execute the information pushing method provided in any technical solution of the aforementioned first aspect.

The fourth aspect of the embodiments of the present disclosure provides a non-transitory computer-readable storage medium, where computer-executable instructions are stored in the computer-readable storage medium, and when the computer-executable instructions are executed by a processor, any of the aforementioned first aspects can be implemented. The information push method provided by the technical solution.

The technical solutions provided by the embodiments of the present disclosure can achieve at least the following beneficial effects:

Before information is pushed, it can be determined whether to push the information to the corresponding user account according to the remaining push points of the user account and the push points consumed by the current target information to be pushed. The total push score is determined according to the status information of the user account. In this way, it is equivalent to pushing information based on the status information of the user account. In this way, on the one hand, the success of the push is ensured, and on the other hand, the quantified total push score, remaining The push score and the push score consumed by the current target information to be pushed can accurately determine whether to send the target information to the client where the user account is located, and realize high-precision control of information push.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure.

In order to make the above objects, features and advantages of the embodiments of the present disclosure more comprehensible, the embodiments of the present disclosure will be described in detail below in conjunction with the accompanying drawings.

Description of drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following will briefly introduce the accompanying drawings used in the embodiments. It should be understood that the following drawings only show some embodiments of the present disclosure, and therefore are not It should be regarded as a limitation on the scope, and those skilled in the art can also obtain other related drawings based on these drawings without creative work.

Fig. 1 shows a schematic flowchart of an information pushing method according to an embodiment of the present disclosure.

Fig. 2 shows a schematic flowchart of an information pushing method according to an embodiment of the present disclosure.

Fig. 3 shows a schematic flowchart of an information pushing method according to an embodiment of the present disclosure.

Fig. 4 shows a schematic structural diagram of an information pushing device according to an embodiment of the present disclosure.

Fig. 5 shows a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

Detailed ways

In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present disclosure. It should be understood that the technical solutions in the embodiments of the present disclosure The accompanying drawings are for illustration and description purposes only, and are not intended to limit the protection scope of the present disclosure. The flowcharts used in this disclosure illustrate operations implemented in accordance with some embodiments of the disclosure. It should be understood that the operations of the flowcharts may be performed out of order, and steps that do not have a logical context may be performed in reverse order or simultaneously. In addition, those skilled in the art may add one or more other operations to the flowchart, or remove one or more operations from the flowchart under the guidance of the present disclosure.

In addition, the described embodiments are only some of the embodiments of the present disclosure, not all of them. The components of the disclosed embodiments generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the claimed disclosure, but merely represents selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present disclosure.

In order to enable those skilled in the art to use the present disclosure, combined with the specific application scenario "information push", the following embodiments are given. For those skilled in the art, without departing from the spirit and scope of the present disclosure, they can The general principles defined here apply to other embodiments and application scenarios.

Next, an information push method according to an embodiment of the present disclosure will be described in detail with reference to FIG. 1 . Fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present disclosure. As shown in FIG. 1 , the information push method applicable to the push server provided by the embodiment of the present disclosure may include the following steps.

S110: Obtain the remaining push points in the current push cycle of the user account, wherein the remaining push points are determined according to the total push points and the used push points of the user account in a push cycle; the total push points are determined according to The status information of the user account is determined.

S120: According to the information parameters of the target information to be pushed, determine the push points that the target information needs to consume.

S130: Push the target information to the user account within the current push cycle when the push points required to consume the target information are less than or equal to the remaining push points of the user account.

In the embodiments of the present disclosure, the push server may be any electronic device located on the information push platform.

According to the information push method of the embodiment of the present disclosure, when there is a target message to be pushed, the remaining push score of the current push cycle of the user account can be obtained, and the push score required to be consumed by the target information can be calculated, only the current target message consumes When the push score of the user account is less than or equal to the remaining push score of the user account in the current cycle, the target information will be pushed to the target account in the current push cycle.

In the embodiments of the present disclosure, the duration of the current push cycle may be any predetermined duration. In some optional embodiments, the duration of the current push cycle may be one day or half a day. In other optional embodiments, the duration of the current push cycle may be longer than two days or one week.

In an embodiment of the present disclosure, the remaining push score may be equal to the total push score minus the used push score.

In the embodiments of the present disclosure, the status information of the user account may be information of various levels of the user account. In some optional embodiments, the status information of the user account may be the network type used by the user account, the user label of the user account, the registration period of the user account, the online frequency of the user account and/or the user account The duration of a single online session, etc.

The user tags mentioned above include but are not limited to at least one of the following: a user's age tag, a user's gender tag, a user's occupation tag, a user's interest tag, and a user's browsing habit tag.

In the embodiments of the present disclosure, the information parameters of the target information may be any information indicating various aspects of the target information, including but not limited to at least one of the following:

The message length of the target message;

The content label of the target information;

The purpose of pushing the target information;

After the target information is opened, whether it will trigger the download of other information;

The traffic required to trigger the download of other information, etc.

The information length of the target information usually determines the client traffic that needs to be consumed for delivering the target information.

The content tag of the target information may consist of one or more keywords of the target information. In some optional embodiments, the keywords of the target information may be subject keywords of the target information.

There are various purposes for pushing target information. For example, some target information is pushed for application keeping alive, some target information is pushed for advertising purposes, and some target information is pushed for information distribution. Typical information distribution about target information push may include: various government announcements or prompt information reminding user accounts to pay attention to fraud or prevent security, etc.

In the embodiment of the present disclosure, according to the information parameters of the target information, the pushing points required to be consumed by the target information may be determined.

In some optional embodiments, the step S120 of determining, according to the information parameters of the target information to be pushed, the pushing points required to be consumed by the target information may include: determining the required consumption of the target information only according to the information parameters of the target information Push score, at this time, the required push score is the same for all user accounts. In this way, the calculation of the push score required to consume the target information can be simplified.

In other optional embodiments, the step S120 of determining, according to the information parameters of the target information to be pushed, the push points that the target information needs to consume may include: determining according to the information parameters of the target information and the status information of the user account The target information consumes the push score of the user account. For example, user tags of different user accounts are usually different. By matching different user tags with the content tags of the target information, different matching degrees are obtained, and then according to different matching degrees, different user accounts need to consume push points for the same target information different.

According to the information push method of this embodiment, after determining the push points required to consume the target information, only when the points required to consume the target information is less than or equal to the remaining push points of the user account, the target information will be updated in the current push cycle. push to the user account. The information push method accurately controls the push of target information with quantified scores, thereby reducing information interference caused by unnecessary pushes, and can reduce problems such as push failures caused by abnormal networks connected to user accounts.

An optional flow of the information pushing method according to an embodiment of the present disclosure will be described below with reference to FIG. 2 . As shown in Figure 2, the method may also include:

S140: When the push points required to consume the target information are greater than the remaining push points of the user account, do not push the target information to the user account within the current push cycle.

In this embodiment, if the push points required to consume the target information are greater than the remaining push points of the user account, the target information will not be pushed to the user account at least in the current week push cycle (ie, this push cycle).

In the embodiment of the present disclosure, when the push server has multiple pieces of information to be pushed, each piece of information to be pushed can be polled, that is, by repeatedly executing the above steps S110 to S140, the remaining push score of the user account can be approached to 0 or less than the push score consumed by any piece of target information to be pushed.

In this way, on the one hand, while reducing the sending of too much disturbing information to the user account as much as possible, on the other hand, the total pushing points of the user account can be used up or almost used up when there is target information to be pushed.

In some optional embodiments, the method may further include: determining the information type of the target information.

When the information type of the target information is the first type of information, and the push score required by the target information is less than or equal to the remaining push score of the user account, the target information is pushed to the user account within the current cycle.

In the embodiment of the present disclosure, the information type of the target information may be distinguished according to the pushing purpose (or pushing purpose) of the target information.

For example, the information type of the target information may be at least one of the following:

advertising purposes;

reminder purpose;

Client (or application) keep-alive purpose.

Generally speaking, if the information type of the target information is advertising purpose, there will usually be an advertising target.

By purpose, it is usually necessary to announce certain information to users. For example, application rectification can be conveyed through push information for notification or reminder purposes; for another example, when there is catastrophic weather, such weather reminder information is also a kind of push information for reminder purposes.

In some cases, current affairs information is also information for the purpose of notification or reminder. This type of political information can be considered as information that does not consume push points.

In an embodiment of the present disclosure, the first type of information may include target information for advertising purposes and/or target information for keep-alive purposes.

The push for this first type of information needs to consume the total push score of the user account. Therefore, when the target information is the first type of information, it is necessary to determine whether to send the target information to the user account according to the push points consumed by the target information. In other words, in the embodiments of the present disclosure, if the target information is the first type of information, only when the push points consumed by the target information is less than or equal to the remaining push points of the user account, will the user account be sent Push the target information, otherwise the target information will not be sent to the user account.

In the embodiments of the present disclosure, if the target information is not the first type of information, for example, if the target information is the second type of information other than the first type of information, the push points consumed by the target information may not be calculated, and the user may be directly sent The account pushes the target information.

That is, the information push method according to an embodiment of the present disclosure may further include:

When the target information is the second type of information, the target information is pushed to the user account without consuming the remaining pushing points of the user account.

The second type of information includes, but is not limited to: target information for reminder purposes.

The target information for the purpose of reminding will not consume the push points of the user, and it is not necessary to determine the remaining push points of the user account and the push points consumed by the target information, and directly push the target information to the user account.

Therefore, by distinguishing the information types of the target information, it is possible to distinguish the push of information for different push purposes, so as to ensure that the second type of information for reminder purposes is distributed to user accounts in a timely and comprehensive manner, and achieve the purpose of reminder or announcement.

In some embodiments, the determining the push score required to consume the target information according to the information parameters of the target information to be pushed may include:

If the information type of the target information belongs to the first type, the information type of the target information can be further divided into advertising purpose and keeping alive purpose.

The push points consumed by the target information of different information types are different. Exemplarily, the push score consumed by the target information for the keep-alive purpose is higher than the push score consumed by the target information for the advertisement purpose.

Informational content may be indicated by the content tag. The higher the matching degree between the information content of the target information and the interest tag of the user account, the less push points will be consumed. That is, there is a negative correlation between the matching degree of the information content of the target information and the interest tag of the user account and the consumed push points.

The information length of the target information may be determined by the number of bits contained in the target information itself. Exemplarily, there is a negative correlation between the information length of the target information and the consumed pushing points.

Some target information contains a download link. After the target information is opened, the client will automatically download further information based on the download link, or, when the target information is opened by the client of the user account, it will detect the user acting on the download link. After the operation, the client will download other information based on the download link. The downloading of information based on the download link in the target information also consumes traffic, which can be regarded as the above-mentioned expected traffic. However, it can be understood that the "expected flow rate" may not be limited thereto, and the above description is only an exemplary description and does not impose any limitation thereon.

In some optional embodiments, the size of the expected traffic is positively correlated with the push points consumed by the target information.

In some optional embodiments, if the expected traffic is the download trigger method that automatically downloads when the target information is opened, the push score consumed is higher than the download trigger based on the user operation on the download link after the target information is opened. The push score consumed by the method.

When calculating the push score consumed by the target information, the following functional relationship may be used:

Score _total = Σscore _n * w _n ;

Wherein, Score _total is the push score consumed by the target information; score _n is the score item of the nth information parameter; w _n is the weight of the score item of the nth information parameter.

In some embodiments, weight values of all information parameters may be equal, for example, all are 1.

In some embodiments, the weight is set according to different influence degrees of information parameters on pushing information to user accounts. The greater the weight, the greater the impact on the user account.

In some cases, the type of information, the degree of matching between the content of the information and the tag of interest, the length of the information, and the expected traffic will be taken into consideration when calculating the push score required to consume the target information. However, when the user account is a new account and the interest tag has not been collected, the product of the score item corresponding to the matching degree of the information content and the interest tag and the weight can be set as a default value. In this way, when the score item corresponding to the information score of a certain aspect cannot be calculated due to lack of information, the default value can be used, and the push score that needs to be consumed when the target information is pushed for a specific user account can also be calculated, so that Realize the precise control of push information under different conditions.

In the embodiment of the present disclosure, the user's interest tag indicates content that the user is interested in.

For example, the user's interest tag may be: a tag determined based on the user's filling operation during registration of the user account, and/or a tag determined based on the user's historical reading records or historical operations on push information.

In some embodiments, the method also includes:

Obtaining status information of the user account, wherein the status information includes: at least one of network status information, user status information, and traffic usage status information of the user equipment of the user account;

According to the state information, determine the total pushing score of the user account.

The status information of the user account reflects various conditions of the current user account.

Exemplarily, the network state information includes at least one of the following:

The type of network connected to the user equipment run by the user account;

For example, the network type can be classified into: a network type that is not sensitive to traffic consumption, such as WiFi, and/or a network type that is sensitive to traffic consumption, such as cellular mobile communication.

In some embodiments, the connection network of the user equipment where the user account is located is a network type that is not sensitive to traffic consumption, and a higher push total score can be obtained than a network type that is sensitive to traffic consumption.

If the network signal strength is stronger, there will be fewer dropped packets of pushed information, and a higher success rate of information push. Therefore, in the embodiment of the present disclosure, the network signal strength is positively correlated with the score corresponding to the network state information.

If the network currently connected to the user equipment has both a network type sensitive to traffic consumption and a network type not sensitive to traffic consumption, it is determined according to whether the network currently connected to the user equipment is a network type not sensitive to traffic consumption.

Exemplarily, the score item corresponding to the network status information can be determined by using the following functional relationship:

Score _network = Network _type *S

Among them, Score _network is the score item corresponding to the network status information when calculating the total push score; Network _type is the basic score of the network type connected to the user equipment; S is the calculation weight corresponding to the network signal strength. The network signal strength is positively correlated with S.

In some embodiments, the user status information includes at least one of the following:

User account online status information, indicating the online status or offline status of the user account;

The online status information of the user account may be used to indicate whether the user account is currently online or offline. In some optional embodiments, the corresponding score of the online state is higher than the score of the offline state.

In some optional embodiments, the feedback status of the user account may be determined according to user operations on historical push information. For example, the user action can be at least one of the following:

Has been displayed, indicating that the user account has viewed the message notification of the corresponding historical push information;

Clicked means that when the client with the user account displays the push notification of the push information, the message notification is clicked, and the information content of the historical push information is viewed by the user at this time;

Cancelled, which means that when the user account displays the message notification of the historical push information, the system notification is closed, so that the push information is not viewed.

In some optional embodiments, the score corresponding to a single click is greater than the score corresponding to a single display; and the score corresponding to a single display is greater than the score corresponding to a single cancellation.

The score corresponding to the feedback status information of the user account can be calculated using the following functional relationship;

Score _operation = Operation _type *f

Among them, Score _operation is the score corresponding to user feedback status information; Operation _type can be the basic score corresponding to different user operations, for example, the basic points corresponding to clicked, displayed and canceled are different; f is the operation _type in The number of occurrences in the last period or periods.

In an embodiment of the present disclosure, the traffic usage status information may indicate at least one of the following:

The traffic package signed by the user account;

The remaining traffic of the user account in the current push cycle;

The traffic usage habits of the user account.

Exemplarily, the traffic package is positively correlated with the score involved in calculating the total push score. The remaining traffic is positively correlated with the score involved in calculating the total push score. Data usage habits can be determined according to the sensitivity of the user account to exceeding the data package. Some user accounts often exceed the traffic range limited by the data package, which means that the user account is not sensitive to traffic, otherwise it is sensitive. For another example, some user accounts will pay extra money to purchase additional traffic, which means that the user account is not sensitive to traffic. For another example, some user accounts rarely generate network traffic when the traffic is about to exceed the quota limit of the data package, or when the mobile traffic is turned off, it means that this user account is sensitive to traffic usage.

In the embodiment of the present disclosure, the traffic usage status information may be reported by the user equipment to the push server. That is, the traffic usage status information may be received by the push server from the client, or may be requested from the communication operator.

The score generated based on traffic usage status information can be calculated by referring to the following function:

Score _flow ＝flow _para-m *w _para-m

Score _flow is the score generated by the traffic usage status information; flow _para-m is the basic score corresponding to the mth parameter in the aforementioned traffic usage status information; w _para-m corresponds to the mth parameter in the aforementioned traffic usage status information the weight of. The flow _para-m here can be the basic score corresponding to any one of the traffic package signed by the aforementioned user account, the remaining traffic of the user account in the current push cycle, and the traffic usage habits of the user account.

In some embodiments, the method may also include:

Obtain push base points determined based on statistical data;

The determining the total push score of the user account according to the status information includes:

The push base score may be a base score determined according to user feedback status of big data. For example, through big data statistics, the number of push messages received by a user account every day and not objectionable is P pieces, and this P can be the push base score. The value of P may be any value such as 3, 4, 5, 6, 7, 8 or 9.

In some embodiments, the score corresponding to the status information and the push base score may be weighted and summed to obtain the push total score. In some other embodiments, the score corresponding to the status information is multiplied by the push base score to obtain the push total score. Exemplarily, AP=BASE*N*S*F*B; wherein, AP is the total push score; BASE is the push base score, N is the score corresponding to the network status information; S is the score corresponding to the online status information; F is the score corresponding to the push feedback status information; B is the score corresponding to the traffic usage status information.

It should be noted that, in the embodiments of the present disclosure, there are many manners for determining the total push score and calculating the push score consumed by a single target information, and are not limited to any one of the above.

In some embodiments, the method may also include:

Determine the geographical location of the client of the user account;

When the geographic location of the client of the user account is located within a preset area, the foregoing push score-based information push is performed. If the geographical location of the client of the user account is located outside the preset area, the information push that is not based on the aforementioned push score is performed. Exemplarily, when the geographic location of the client of the user account is within the preset area, the method shown in FIG. 1 and/or FIG. 2 is executed; otherwise, whether to push the target information is determined according to other push strategies.

In some embodiments, the preset area includes but is not limited to: Southeast Asia and other areas where network stability needs to be strengthened.

For example, the client outside the preset area may determine whether to push the target information to the user account based only on the matching degree between the information content and the interest tag of the user account.

In this way, the implementation of the strictly quantitative information push based on the push score in different regions can reduce the information push outside the preset regions that do not need to strictly control network traffic or network status.

The basic network construction in Southeast Asia and other regions is relatively complicated. Some places have good network signals, while others have poor signals, and the tariffs and prices vary greatly. Therefore, when sending PUSH to Southeast Asian users, you will face the following problems:

After sending push notifications to 100 million Southeast Asian user accounts, due to poor network signal, many user accounts did not receive push notifications, which wasted server resources;

For user accounts in Southeast Asia that can normally receive pushes, due to receiving a large number of pushes, personal data consumption is caused, which causes users to dislike the application (Application, APP), resulting in an increase in uninstallation rate.

In view of this, referring to FIG. 3 , an embodiment of the present disclosure provides an information push method, which may include:

In view of the relatively backward basic network construction in the Southeast Asian market, we have proposed an intelligent push current limiting solution.

This solution discloses a technical solution for push intelligent current limiting, which is used to solve the problems of wasting sending resources due to poor network signal and uninstalling applications due to excessive user traffic consumption due to excessive sending when pushing in the Southeast Asian market.

The following operations can be included when performing information flow limit push;

For each user account, set the total score of daily available push (that is, the total push score);

According to the network environment (wifi, 4G) and network signal strength reported by the client, set the network coefficient N of the push sending score;

According to the online status setting of the user account, the status factor S for sending push scores

According to the user feedback status (displayed, clicked, etc.), set the feedback coefficient F of the total push score

According to the flow of the user account, set the flow coefficient B of the push total score;

Obtain the total push points available to the user on the day AP=BASE*N*S*F*B; in this embodiment, one push cycle is one day, so the current push cycle is the current day.

Before each push is sent, the push score PP consumed by a single push is calculated according to the classification of the sent push content, the length of the message itself, and the expected traffic consumption when the push is executed on the client;

When pushing information for each user account, it is judged whether the currently available recommendation score is greater than 0, if so, the push score PP is deducted by AP, and a new AP is obtained and stored, otherwise, information push for the account is stopped.

This information push method is not only applicable to Southeast Asia, but also to other countries or regions with poor network infrastructure; it reduces invalid pushes and lowers the cost of information pushes.

Limit the number and/or traffic of push messages received by user accounts, reduce interruptions to users while ensuring business requirements, and improve user experience.

As shown in Figure 4, an embodiment of the present disclosure provides an information push device, which is applied to a push server, and the device includes:

The first acquiring module 110 is configured to acquire the remaining push points in the current push cycle of the user account, wherein the remaining push points are determined according to the total push points and the used push points of the user account in a push cycle ; The push total score is determined according to the status information of the user account;

The first determining module 120 is configured to determine, according to the information parameters of the target information to be pushed, the push points required to be consumed by the target information;

The push module 130 is configured to push the target information to the user account within the current push period when the push points required to consume the target information are less than or equal to the remaining push points of the user account.

In some embodiments, the first obtaining module 110 , the first determining module 120 and the pushing module 130 may be program modules; after the program modules are executed by the processor, the above operations can be realized.

In other embodiments, the first acquiring module 110, the first determining module 120 and the pushing module 130 may be a combination of hardware and software modules; the combination of hardware and software modules include but are not limited to various programmable arrays. The programmable array includes, but is not limited to: a field programmable array and/or a complex programmable array.

In some embodiments, the first acquiring module 110, the first determining module 120 and the pushing module 130 may be pure hardware modules; the pure hardware modules include but not limited to: application specific integrated circuits.

In some embodiments, the push module 130 is further configured to not send any information to the user during the current push cycle when the push points required to consume the target information are greater than the remaining push points of the user account. The account pushes the target information.

In some embodiments, the device also includes:

The push module 130 is specifically configured to: when the information type of the target information is the first type of information, and the push points required to consume the target information are less than or equal to the remaining push points of the user account, in the Push the target information to the user account within the current period.

In some embodiments, the push module 130 is further configured to push the target information to the user account without consuming the remaining push points of the user account when the target information is the second type of information. target information.

In some embodiments, the first determining module 120 is configured to, according to the information type of the target information, the degree of matching between the information content of the target information and the interest tag of the user account, and the At least one of the information length and the expected traffic introduced after the target information is opened by the user account determines the push points that the target information needs to consume.

In some embodiments, the device also includes:

The second acquiring module is configured to acquire status information of the user account, wherein the status information includes: at least one of network status information, user status information, and traffic usage status information of the user equipment of the user account ;

In some embodiments, the network status information includes at least one of the following:

In some embodiments, the traffic usage status information indicates at least one of the following:

The traffic package signed by the user account;

The remaining traffic of the user account in the current push cycle; and

The traffic usage habits of the user account.

In some embodiments, the device also includes:

An embodiment of the present disclosure provides an electronic device, including:

memory for storing processor-executable instructions;

Processor, memory connection respectively;

Wherein, the processor is configured to execute the information pushing method provided by any of the aforementioned technical solutions by executing the computer-executable instructions stored in the memory.

The processor may include various types of storage media, which are non-transitory computer storage media, and can continue to memorize and store information thereon after the mobile terminal is powered off.

The processor may be connected to the memory through a bus or the like, and is used to read the executable program stored on the memory, for example, at least one of the methods shown in any one of FIGS. 1 to 3 .

Fig. 5 is a block diagram of an electronic device 800 according to an exemplary embodiment. For example, the electronic device 800 may be a mobile phone, a mobile computer, and the like.

5, electronic device 800 may include one or more of the following components: processing component 802, memory 804, power supply component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814 , and the communication component 816.

The processing component 802 generally controls the overall operations of the electronic device 800, such as those associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions to complete all or part of the steps of the above method. Additionally, processing component 802 may include one or more modules that facilitate interaction between processing component 802 and other components. For example, processing component 802 may include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802 .

The memory 804 is configured to store various types of data to support operations at the device 800 . Examples of such data include instructions for any application or method operating on the electronic device 800, contact data, phonebook data, messages, pictures, videos, and the like. The memory 804 can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

The power supply component 806 provides power to various components of the electronic device 800 . Power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for electronic device 800 .

The multimedia component 808 includes a screen providing an output interface between the electronic device 800 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may not only sense a boundary of a touch or a swipe action, but also detect duration and pressure associated with the touch or swipe operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. When the device 800 is in an operating state, such as a shooting state or a video state, the front camera and/or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capability.

The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a microphone (MIC), which is configured to receive an external audio signal when the electronic device 800 is in an operating state, such as a calling state, a recording state, and a speech recognition state. Received audio signals may be further stored in memory 804 or sent via communication component 816 . In some embodiments, the audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and a peripheral interface module, which may be a keyboard, a click wheel, a button, and the like. These buttons may include, but are not limited to: a home button, volume buttons, start button, and lock button.

Sensor assembly 814 includes one or more sensors for providing status assessments of various aspects of electronic device 800 . For example, the sensor component 814 can detect the open/closed state of the device 800, the relative positioning of components, such as the display and the keypad of the electronic device 800, and the sensor component 814 can also detect the position of the electronic device 800 or a component of the electronic device 800 changes, the presence or absence of user contact with the electronic device 800 , the orientation or acceleration/deceleration of the electronic device 800 and the temperature change of the electronic device 800 . Sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. Sensor assembly 814 may also include an optical sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor or a temperature sensor.

The communication component 816 is configured to facilitate wired or wireless communication between the electronic device 800 and other devices. The electronic device 800 can access a wireless network based on communication standards, such as Wi-Fi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, Infrared Data Association (IrDA) technology, Ultra Wide Band (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, electronic device 800 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic component implementation for performing the methods described above.

In an exemplary embodiment, there is also provided a non-transitory computer-readable storage medium including instructions, such as the memory 804 including instructions, which can be executed by the processor 820 of the electronic device 800 to complete the above method. For example, the non-transitory computer readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

An embodiment of the present disclosure provides a non-transitory computer-readable storage medium. When the instructions in the storage medium are executed by the processor of the mobile terminal, the mobile terminal can execute the information push method provided by any of the foregoing embodiments, and can perform such as At least one of the methods shown in any one of Fig. 1 to Fig. 3 .

Other embodiments of the invention will be readily apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any modification, use or adaptation of the present invention, these modifications, uses or adaptations follow the general principles of the present invention and include common knowledge or conventional technical means in the technical field not disclosed in this disclosure . The specification and examples are to be considered exemplary only, with a true scope and spirit of the invention being indicated by the following claims.

It should be understood that the present invention is not limited to the precise constructions which have been described above and shown in the accompanying drawings, and various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.

Industrial Applicability

Embodiments of the present disclosure provide an information push method and device, electronic equipment, and a storage medium. The information push method applied to the push server includes: obtaining the remaining push points in the current push cycle of the user account, wherein the remaining push points are based on the total push points and the used push points of the user account in a push cycle Determined, the push total score is determined according to the status information of the user account; according to the information parameters of the target information to be pushed, determine the push points required to be consumed by the target information; When the push score of the user account is less than or equal to the remaining push score of the user account, the target information is pushed to the user account within the current push cycle. According to the information push method and device, electronic device, and storage medium of the embodiments of the present disclosure, before information push is performed, it can be determined whether to send information to the corresponding The user account pushes the information. In this way, on the one hand, the success rate of information push is improved, and on the other hand, through the quantified total push score, remaining push score and push score consumed by the current target information to be pushed, it is accurately determined whether to send the target information to the customer whose user account is located end, realizing high-precision control of information push

In addition, it can be understood that the information pushing method and device, electronic device and storage medium of the present disclosure are reproducible and can be used in various industrial applications. For example, the information push method and device, electronic device, and storage medium of the present disclosure may be used in technical fields that require information push.

Claims

An information push method is characterized in that it is applied to a push server, and the method includes:

Acquiring the remaining push points in the current push cycle of the user account, wherein the remaining push points are: determined according to the total push points and used push points of the user account in a push cycle; the total push points are determined according to the determined by the status information of the above user account;

According to the information parameters of the target information to be pushed, determine the push score required to be consumed by the target information;

Pushing the target information to the user account within the current push period when the push points required to consume the target information is less than or equal to the remaining push points of the user account.
The method according to claim 1, further comprising:

When the push points required to consume the target information are greater than the remaining push points of the user account, the target information is not pushed to the user account within the current push cycle.
The method according to claim 1 or 2, characterized in that the method further comprises:

determining the information type of the target information;

The step of pushing the target information to the user account within the current push period when the push points required to consume the target information is less than or equal to the remaining push points of the user account includes:

When the information type of the target information is the first type of information, and the push points required to consume the target information are less than or equal to the remaining push points of the user account, push all push points to the user account within the current period target information.
The method according to claim 3, further comprising:

When the information type of the target information is the second type of information, the target information is pushed to the user account without consuming the remaining push points of the user account.
The method according to any one of claims 1 to 4, characterized in that, according to the information parameters of the target information to be pushed, determining the push points required to be consumed by the target information includes:

According to the information type of the target information, the matching degree between the information content of the target information and the interest tag of the user account, the information length of the target information, and the expectation introduced after the target information is opened by the user account, At least one of the traffic is used to determine the push points required to consume the target information.
The method according to any one of claims 1 to 4, wherein the method further comprises:

Obtaining status information of the user account, wherein the status information of the user account includes: at least one of network status information, user status information, and traffic usage status information of the user equipment of the user account;

According to the state information of the user account, determine the total pushing score of the user account.
The method according to claim 6, wherein the network status information includes at least one of the following:

the type of network connected to the user equipment run by the user account; and

The network signal strength of the network connected to the user equipment run by the user account.
The method according to claim 6, wherein the user status information includes at least one of the following:

User account online status information, indicating the online status or offline status of the user account; and

The user account push feedback status information indicates the feedback status of the user account to historical push information.
The method according to claim 6, wherein the traffic usage status information indicates at least one of the following:

The traffic package signed by the user account;

The remaining traffic of the user account in the current push cycle; and

The traffic usage habits of the user account.
The method according to claim 6, wherein the status information of the user account further includes: the user label of the user account, the registration duration of the user account, the online frequency of the user account and/or the The single online duration of the above-mentioned user account.
The method according to claim 10, wherein the user tag of the user account includes at least one of the following: the user's age tag, the user's gender tag, the user's occupation tag, the user's interest tag, the user's browsing Get used to tags.
The method according to any one of claims 1-11, wherein the information parameters of the target information include at least one of the following:

the content label of the target information;

The purpose of pushing the target information;

Whether the opening of the target information will trigger the download of other information besides the target information; and

The traffic that needs to be consumed to trigger the download of the other information.
The method according to any one of claims 1-12, characterized in that, according to the information parameters of the target information to be pushed, determining the push points required to be consumed by the target information comprises: according to the information parameters of the target information to be pushed The information parameters of the target information and the status information of the user account are used to determine the push points that the target information needs to consume for the user account.
The method according to claim 13, characterized in that, according to the information parameters of the target information to be pushed and the status information of the user account, determining the push points that the target information needs to consume for the user account includes: :

matching the user tag of the user account with the content tag of the target information to obtain a corresponding matching degree;

According to the corresponding matching degree, the push points required to be consumed by the target information for the user account are determined.
The method according to claim 4, wherein the information type of the target information includes at least one of the following: advertising purpose; reminder purpose; client-side keeping alive purpose;

Wherein, the information type of the target information is the first type of information indicating that the target information is target information with advertising purpose or target information with client keep-alive purpose,

And wherein, the information type of the target information is the second type of information indicating that the target information is target information with a reminder purpose.
The method according to claim 1, wherein, before obtaining the remaining push scores in the current push cycle of the user account, the method also includes:

It is determined that the current geographic location of the user equipment running the client where the user account is located is within a preset area.
The method according to claim 6, further comprising:

Obtain push base points determined based on statistical data;

The determining the push total score of the user account according to the state information of the user account includes:

According to the score corresponding to the state information of the user account and the push basic score, determine the total push score of the user account.
An information push device is characterized in that it is applied to a push server, and the device includes:

The first acquisition module is configured to acquire the remaining push points in the current push cycle of the user account, wherein the remaining push points are: determined according to the total push points and the used push points of the user account in a push cycle; The push total score is determined according to the status information of the user account;

The first determining module is configured to determine, according to the information parameters of the target information to be pushed, the push points required to be consumed by the target information;

The push module is configured to push the target information to the user account within the current push cycle when the push points required to consume the target information are less than or equal to the remaining push points of the user account.
The device according to claim 18, characterized in that,

The push module is further configured to not push the target information to the user account within the current push cycle when the push points required to consume the target information are greater than the remaining push points of the user account.
The device according to claim 18 or 19, wherein the device further comprises:

a second determination module configured to determine the information type of the target information;

The push module is specifically configured to: when the information type of the target information is the first type of information, and the push points required to be consumed by the target information are less than or equal to the remaining push points of the user account, in the Pushing the target information to the user account in the current cycle.
The device according to claim 20, wherein the push module is further configured to, when the target information is the second type of information, send the push points to the user without consuming the remaining push points of the user account. The user account pushes the target information.
The device according to any one of claims 18 to 21, wherein the first determining module is configured to, according to the information type of the target information, the information content of the target information, and the user account At least one of the matching degree of the interest tag, the information length of the target information, and the expected traffic introduced after the target information is opened by the user account determines the push points that the target information needs to consume.
The device according to any one of claims 18 to 21, wherein the device further comprises:

The second acquiring module is configured to acquire the status information of the user account, wherein the status information of the user account includes: at least network status information, user status information, and traffic usage status information of the user equipment of the user account one of them;

The third determination module is configured to determine the total pushing score of the user account according to the status information.
The device according to claim 23, wherein the network status information includes at least one of the following:

the type of network connected to the user equipment run by the user account; and

The network signal strength of the network connected to the user equipment run by the user account.
The device according to claim 23, wherein the user status information includes at least one of the following:

User account online status information, indicating the online status or offline status of the user account; and

The user account push feedback status information indicates the feedback status of the user account to historical push information.
The device according to claim 23, wherein the traffic usage status information indicates at least one of the following:

The traffic package signed by the user account;

The remaining traffic of the user account in the current push cycle; and

The traffic usage habits of the user account.
The device according to claim 23, further comprising:

The third acquisition module is configured to acquire the push base score determined based on statistical data;

The third determining module is specifically configured to determine the total push score of the user account according to the score corresponding to the state information of the user account and the push basic score.
The device according to claim 23, wherein the status information of the user account further includes: the user label of the user account, the registration duration of the user account, the online frequency of the user account and/or the The single online duration of the above-mentioned user account.
The device according to claim 28, wherein the user tag of the user account includes at least one of the following: the user's age tag, the user's gender tag, the user's occupation tag, the user's interest tag, the user's browsing Get used to tags.
The device according to any one of claims 18-29, wherein the information parameters of the target information include at least one of the following:

the content label of the target information;

The purpose of pushing the target information;

Whether the opening of the target information will trigger the download of other information besides the target information; and

The traffic that needs to be consumed to trigger the download of the other information.
The device according to any one of claims 18-30, wherein the first determination module is further configured to: according to the information parameters of the target information to be pushed and the status information of the user account, Determining the push points that the target information needs to consume for the user account.
The device according to claim 31, wherein the first determining module is specifically configured to:

matching the user tag of the user account with the content tag of the target information to obtain a corresponding matching degree;

According to the corresponding matching degree, the push points required to be consumed by the target information for the user account are determined.
The device according to claim 21, wherein the information type of the target information includes at least one of the following: advertising purpose; reminder purpose; client-side keep-alive purpose;

Wherein, the information type of the target information is the first type of information indicating that the target information is target information with advertising purpose or target information with client keep-alive purpose,

And wherein, the information type of the target information is the second type of information indicating that the target information is target information with a reminder purpose.
The device according to claim 18, further comprising:

The pre-determining module is configured to determine that the current geographic location of the user equipment running the client where the user account is located is within a preset area.
An electronic device, characterized in that it comprises:

memory for storing processor-executable instructions;

a processor connected to the memory;

Wherein, the processor is configured to execute the information pushing method provided in any one of claims 1 to 17.
A non-transitory computer-readable storage medium, wherein computer-executable instructions are stored in the computer-readable storage medium, and any one of claims 1 to 17 is implemented when the computer-executable instructions are executed by a processor Provided information push method.