CN113627962B - Enterprise brand information acquisition system for marketing management - Google Patents
Enterprise brand information acquisition system for marketing management Download PDFInfo
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Abstract
The invention discloses an enterprise brand information acquisition system for marketing management, and relates to the technical field of marketing management. The system comprises an information acquisition module, a digitizing module, an online modification module, an acquisition controller, a database module, a market research module, a brand optimization module and a brand query module, wherein the output end of the information acquisition module is connected with the input end of the digitizing module. According to the invention, the brand optimizing module and the VR simulation viewing module are arranged, so that the enterprise brand can be better approved by consumers, the brand propaganda effect is better, the VR simulation viewing module simulates the brand to be decorated in different environments, the VR equipment views the decoration effect in different directions, and the brand optimizing module optimizes the brand until the brand is coordinated with the environment, so that the best brand propaganda effect is achieved, and the application of various acquisition modes is realized.
Description
Technical Field
The invention belongs to the technical field of marketing management, and particularly relates to an enterprise brand information acquisition system for marketing management.
Background
Marketing is a function and is an activity, a process and a system for creating, communicating, spreading and transmitting client values for self and benefits of stakeholders, bringing economic values to customers, clients, partners and the whole society, mainly refers to a process of marketing personnel conducting operation activities and sales activities for markets, a marketing method comprises integrating marketing spreading, database marketing, network marketing, direct-recovery marketing, relational marketing, green marketing, social marketing, virus marketing and crisis marketing, marketing management is caused by socialization of marketing activities, the field of marketing activities is wider and wider along with the deep development of marketing activities, a plurality of new theories, technologies and methods are continuously presented, more marketing personnel, institutions, commodities, information and the like are involved, the task of marketing management is to regulate the level, opportunity and property of demands for promoting the realization of enterprise targets, and the essential is demand management, and the marketing management process is a management process of enterprises discovering, analyzing, selecting and utilizing the market for realizing enterprise tasks and targets.
The enterprise brands refer to brands taking enterprise names as brand names, the enterprise brands are communicated by the enterprise's business concepts, enterprise cultures, enterprise value concepts, attitudes to consumers and the like, barriers among regions can be effectively broken through, cross-region business activities are carried out, association is formed among different products, resources of product brands are integrated, an excellent brand can achieve an advantageous enterprise, the enterprise brands need to be managed in the marketing management process, the enterprise brand management is the whole process of establishing, maintaining and consolidating the brands, the relationship between the brands and the consumers is effectively regulated and controlled through the brand management, the competitive advantage of the brands is finally formed, the enterprise behaviors are more faithful to the brand core values and the spirit, so that the brands keep continuous competitive power, but the existing enterprise brand information acquisition system is inconvenient to acquire, is difficult to optimize the brands to achieve the optimal brand propaganda effect, and therefore the prior art needs to be improved to solve the problems.
Disclosure of Invention
The invention aims to provide an enterprise brand information acquisition system for marketing management, which is characterized in that a brand optimization module and a VR simulation viewing module are arranged, so that an enterprise brand can be better approved by consumers, the brand is better in propaganda effect, the VR simulation viewing module simulates the brand to be decorated in different environments, the VR equipment is used for viewing the decoration effects of different directions, the brand is further optimized through the brand optimization module until the brand is coordinated with the environment, the best brand propaganda effect is achieved, a plurality of acquisition modes are utilized, a salesman can acquire brand information at any time and any place, the acquisition is more convenient and comprehensive, and the problem that the existing enterprise brand information acquisition system is inconvenient to acquire and difficult to optimize the brand to achieve the best brand propaganda effect is solved.
In order to solve the technical problems, the invention is realized by the following technical scheme:
the invention relates to an enterprise brand information acquisition system for marketing management, which comprises an information acquisition module, a digitizing module, an online modification module, an acquisition controller, a database module, a market research module, a brand optimizing module and a brand inquiring module, wherein the output end of the information acquisition module is connected with the input end of the digitizing module, the output end of the digitizing module is connected with the input end of the online modification module, the output end of the online modification module is connected with the input end of the acquisition controller, the output end of the acquisition controller is connected with the input end of the database module, the output end of the acquisition controller is also connected with the input end of a brand classification module, the output end of the brand classification module is connected with the input end of the brand label generating module, the output end of the market research module, the output end of the brand optimizing module and the output end of the brand inquiring module are all connected with the input end of the acquisition controller, and the output end of the acquisition controller is also connected with the input end of a display module and the input end of a VR simulation module respectively;
the information acquisition module comprises a scanning unit, a digital camera shooting unit, a mobile phone shooting unit, a sketch drawing unit, an internet material downloading unit and a text input unit;
the digital module comprises a text acquisition unit, an audio acquisition unit, a picture acquisition unit and a video acquisition unit, and is used for extracting brand data in the information acquisition module and digitizing;
the database module comprises a processed data storage unit and an original data storage unit, wherein the processed data storage unit is used for storing data processed and analyzed by the acquisition controller, classified by the brand classification module and generated by the brand label generation module, and the original data storage unit is used for storing the acquired original data.
Further, the scanning unit comprises two-dimensional scanning and three-dimensional scanning, and is used for storing various images and hand-drawn brand sketches into a computer.
Further, the text input unit comprises a brand concept input unit and a brand basic information input unit, the input method of the text input unit comprises a text input method and a voice input method, the brand concept input unit is used for describing the design concept of a brand, and the brand basic information input unit is used for recording the creation time and company information of the brand, the authorized date and the brand elements.
Further, the brand label generating module is used for generating brand labels, the brand labels are paired with brands, and when the brands are queried through the brand query module, the brands in the database module can be conveniently called out through the brand labels.
Further, the market research module surveys the acceptance and the advantages and disadvantages of the brand of the consumers through a document research method and a field research method.
Further, the brand display module is used for displaying two-dimensional and three-dimensional graphs of brands, the brand classification module is used for classifying different types of brands, so that the brands can be stored and searched conveniently, the brands can be classified into household appliance industry brands, edible beverage industry brands, daily chemical industry brands, automobile mechanical industry brands, commercial brands, service industry brands, clothing brands, female clothes brands, network information industry brands and the like according to the industry difference of brand products, the brands can be classified into regional brands, domestic brands, international brands, global brands and the like according to the brand awareness and radiation area division, or other classification methods are adopted, and the brand optimization module optimizes the brands through design software.
Further, the VR simulation viewing module is used for simulating brands to decorate under different environments, and the decoration effect is watched through VR equipment, and then the brands are optimized through the brand optimizing module until the brands are coordinated with the environments, so that the best brand propaganda effect is achieved.
The invention has the following beneficial effects:
according to the invention, the market research module, the brand optimization module and the VR simulation viewing module are arranged, so that the enterprise brand can be better accepted by consumers, the brand propaganda effect is better, the consumer is investigated on the acceptance and the advantages and disadvantages of the brand through the market research module, then the brand optimization module optimizes the brand based on the content of the market research module, the VR simulation viewing module simulates the brand to decorate under different environments, such as on street lamp billboards, building walls and the like, and the VR equipment is used for viewing the decorative effects in different directions, and then the brand optimization module is used for optimizing the brand until the brand is coordinated with the environment, so that the brand can be more comfortable and clear to watch in actual life, the popularization of the brand is facilitated, the sales of the commodity is facilitated, and the best brand propaganda effect is achieved.
According to the invention, by arranging the information acquisition module, the digitizing module and the online modification module, a plurality of acquisition modes are applied, and a salesman can acquire brand information anytime and anywhere, so that the acquisition is more convenient and comprehensive.
The brand information system management method and the brand information system management device enable brand information to be managed in a systematic mode through the brand query module, the brand classification module and the brand label generation module, are convenient to search and watch, a viewing instruction is sent out through the brand query module, and the acquisition controller calls out the brand in the database module and displays the brand on the brand display module.
Of course, it is not necessary for any one product to practice the invention to achieve all of the advantages set forth above at the same time.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed for the description of the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic block diagram of the overall structure of the present invention;
FIG. 2 is a schematic diagram of an information acquisition module according to the present invention;
FIG. 3 is a schematic diagram of a text input unit according to the present invention;
FIG. 4 is a schematic diagram of a digitizing module according to the present invention;
FIG. 5 is a schematic diagram of a database module structure according to the present invention;
in the drawings, the list of components represented by the various numbers is as follows:
1. an information acquisition module; 2. a digitizing module; 3. an online modification module; 4. a collection controller; 5. a database module; 6. a brand classification module; 7. a brand label generation module; 8. a market research module; 9. a brand optimization module; 10. a brand query module; 11. a brand display module; 12. VR simulation watching module; 101. a scanning unit; 102. a digital camera shooting unit; 103. a mobile phone shooting unit; 104. a sketch drawing unit; 105. an internet material downloading unit; 106. a text input unit; 201. a text collection unit; 202. an audio acquisition unit; 203. a picture acquisition unit; 204. a video acquisition unit; 501. a processed data storage unit; 502. an original data storage unit; 10601. a brand idea input unit; 10602. and a brand basic information input unit.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, the invention relates to an enterprise brand information collection system for marketing management, which comprises an information collection module 1, a digitizing module 2, an online modification module 3, a collection controller 4, a database module 5, a market research module 8, a brand optimization module 9 and a brand query module 10, wherein the output end of the information collection module 1 is connected with the input end of the digitizing module 2, the output end of the digitizing module 2 is connected with the input end of the online modification module 3, the output end of the online modification module 3 is connected with the input end of the collection controller 4, the output end of the collection controller 4 is connected with the input end of the database module 5, the output end of the collection controller 4 is also connected with the input end of the brand classification module 6, the output end of the brand classification module 6 is connected with the input end of the brand label generation module 7, the output end of the brand label generation module 7 is connected with the input end of the database module 5, the output end of the market research module 8, the output end of the brand optimizing module 9 and the output end of the brand inquiring module 10 are all connected with the input end of the acquisition controller 4, the output end of the acquisition controller 4 is also respectively connected with the input end of the brand display module 11 and the input end of the VR analog viewing module 12, when the device is used, the information acquisition module 1 acquires brand information through various acquisition modes, then transmits the brand information to the digitizing module 2, extracts the brand information through the digitizing module 2 and digitizes the brand information, then corrects the extracted information manually through the online modifying module 3, the corrected brand information data is transmitted to the acquisition controller 4, the acquisition controller 4 stores original data in the database module 5 on one hand, analyzes and processes the data on the other hand, the processed data is classified by the brand classifying module 6, and the brand label generating module 7 generates labels, the brand labels are paired with the brands and stored in the database module 5, the market research module 8 is used for investigating the acceptance degree and the advantages and disadvantages of the brands by consumers, then the brand optimizing module 9 is used for optimizing the brands based on the content of the market research module 8, the VR simulation viewing module 12 is used for simulating the brands to be decorated in different environments, the VR equipment is used for viewing the decoration effect, the brand optimizing module 9 is used for optimizing the brands until the brands are coordinated with the environment, the optimal brand propaganda effect is achieved, when a manager needs to view brand information, the brand inquiring module 10 is used for sending out a viewing instruction, and the acquisition controller 4 is used for calling out the brands in the database module 5 and displaying the brands on the brand displaying module 11 so that the manager can conveniently view the brands.
As shown in fig. 2-3, the information collecting module 1 includes a scanning unit 101, a digital camera shooting unit 102, a mobile phone shooting unit 103, a sketch drawing unit 104, an internet material downloading unit 105 and a text input unit 106, the scanning unit 101 includes two-dimensional scanning and three-dimensional scanning, the scanning unit 101 is used for storing various images, photos and hand-drawn brand sketches into a computer, the text input unit 106 includes a brand concept input unit 10601 and a brand basic information input unit 10602, an input method of the text input unit 106 includes a text input method and a voice input method, the brand concept input unit 10601 is used for setting forth a brand design concept, and the brand basic information input unit 10602 is used for recording brand creation time, company information, authorized date, brand elements and other brand information.
As shown in fig. 4, the digitizing module 2 includes a text capturing unit 201, an audio capturing unit 202, a picture capturing unit 203, and a video capturing unit 204, and the digitizing module 2 is configured to extract and digitize brand data in the information capturing module 1.
As shown in fig. 5, the database module 5 includes a processed data storage unit 501 and an original data storage unit 502, the processed data storage unit 501 is used for storing data processed and analyzed by the collection controller 4, classified by the brand classification module 6 and labeled by the brand label generation module 7, and the original data storage unit 502 is used for storing collected original data.
In the description of the present specification, the descriptions of the terms "one embodiment," "example," "specific example," and the like, mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The foregoing is only a preferred embodiment of the present invention, and the present invention is not limited thereto, and any modification of the technical solutions described in the foregoing embodiments, and equivalent substitution of some technical features thereof, falls within the scope of the present invention.
Claims (7)
1. The utility model provides an enterprise brand information acquisition system for marketing management, includes information acquisition module (1), digitization module (2), on-line modification module (3), collection controller (4), database module (5), market research module (8), brand optimization module (9) and brand inquiry module (10), its characterized in that: the system comprises an information acquisition module (1), a digital module (2), a database module (5), a brand classification module (6), a brand label generation module (7), a market research module (8), a brand optimizing module (9) and a brand inquiring module (10), wherein the output end of the information acquisition module (1) is connected with the input end of the digital module (2), the output end of the digital module (2) is connected with the input end of the online modification module (3), the output end of the online modification module (3) is connected with the input end of the acquisition controller (4), the output end of the acquisition controller (4) is connected with the input end of the database module (5), the output end of the acquisition controller (4) is also connected with the input end of the brand classification module (6), the output end of the brand classification module (6) is connected with the input end of the brand label generation module (7), the output end of the brand label generation module (7) is connected with the input end of the database module (5), and the output end of the market research module (8), the output end of the brand optimizing module (9) and the output end of the brand inquiring module (10) are connected with the input end of the acquisition controller (4), and the output end of the acquisition controller (4) is also connected with the input end of the analog brand viewing module (VR) and the input end of the analog module (11).
The information acquisition module (1) comprises a scanning unit (101), a digital camera shooting unit (102), a mobile phone shooting unit (103), a sketch drawing unit (104), an internet material downloading unit (105) and a text input unit (106);
the digital module (2) comprises a text acquisition unit (201), an audio acquisition unit (202), a picture acquisition unit (203) and a video acquisition unit (204), and the digital module (2) is used for extracting brand data in the information acquisition module (1) and digitizing the brand data;
the database module (5) comprises a processed data storage unit (501) and an original data storage unit (502), wherein the processed data storage unit (501) is used for storing data which is processed and analyzed by the acquisition controller (4), classified by the brand classification module (6) and generated by the brand label generation module (7), and the original data storage unit (502) is used for storing the acquired original data.
2. The system for collecting brand information of a business for marketing management according to claim 1, wherein the scanning unit (101) comprises a two-dimensional scanning and a three-dimensional scanning, and the scanning unit (101) is used for storing various images and hand-drawn brand sketches into a computer.
3. The system for collecting brand information of a business for marketing management according to claim 1, wherein the text input unit (106) comprises a brand concept input unit (10601) and a brand basic information input unit (10602), the input method of the text input unit (106) comprises a text input method and a voice input method, the brand concept input unit (10601) is used for explaining the design concept of the brand, and the brand basic information input unit (10602) is used for recording the creation time and company information and authorization date of the brand and brand elements.
4. The system for collecting enterprise brand information for marketing management according to claim 1, wherein the brand label generating module (7) is used for generating brand labels, the brand labels are matched with brands, and when the brands are inquired through the brand inquiring module (10), the brands in the database module (5) can be conveniently called out through the brand labels.
5. The system for collecting brand information of the business for marketing management according to claim 1, wherein the market research module (8) surveys the acceptance and the advantages and the disadvantages of the brand by consumers through a document research method and an in-field research method.
6. The system for collecting brand information of a marketing management enterprise according to claim 1, wherein the brand display module (11) is configured to display two-dimensional and three-dimensional images of brands.
7. The system according to claim 1, wherein the VR simulation viewing module (12) is configured to simulate brands to be decorated in different environments, and to view decorative effects through VR devices, and further to optimize the brands through the brand optimization module (9).
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