CN110097253A - A kind of food enterprise Brand management system and management value appraisal procedure - Google Patents
A kind of food enterprise Brand management system and management value appraisal procedure Download PDFInfo
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- CN110097253A CN110097253A CN201910253723.5A CN201910253723A CN110097253A CN 110097253 A CN110097253 A CN 110097253A CN 201910253723 A CN201910253723 A CN 201910253723A CN 110097253 A CN110097253 A CN 110097253A
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Abstract
The invention belongs to Brand management technical field, specifically a kind of food enterprise Brand management system and management value appraisal procedure, including construction module, promotional module, maintenance feedback module and evaluation module；Construction module includes collector unit, competition analysis unit, development program formulation unit, merchandising unit, enterprise honor construction unit and corporate image construction unit；Promotional module is for promoting the positive aspect of enterprise to consumer；Maintenance feedback module includes food safety supervision unit, vanning test cell, feedback unit, improves unit, maintenance result reporting unit and food safety supervision system queries unit.The present invention builds enterprise by construction module and maintenance feedback module, promote the quality of enterprise product, the brand of enterprise can be promoted by promotional module, information can be provided by evaluation module for construction module and promotional module, improve the quality of the Brand management of enterprise.
Description
Technical field
The invention belongs to Brand management technical field, specifically a kind of food enterprise Brand management system and management valence
It is worth appraisal procedure.
Background technique
The Brand management value assessment of Chinese Enterprises (group, tissue) at this stage needs to carry out Brand management process really
Supervision, evaluation, to make, the management of brand of China's tissue, group, enterprise is more healthy, its management value is approved.This
Method is that author combines China's tissue, group, business administration to run many characteristics and element, using financial capital measuring and calculating side
Method and management process control method and develop, be intended to reflect China's tissue, group, brand names management assets reality
" the Brand management Valuation Method " of border value.
Although purpose is so that China's national brand asset management is gradually gone on sound development road, and obtain the world and hold
Recognize, to safeguard the practical interests of China's tissue, group, enterprise, also helps China's tissue, group, enterprise in international, domestic market
Middle to obtain higher value and interests with brand assets, still, enterprise is not commented with value directly during being built
Estimate system to be associated, the evaluation data conclusion when later period being caused to assess does not have representativeness, for this purpose, proposing a kind of food enterprise product
Board management system and management value appraisal procedure can exercise supervision and improve to all processes of the Brand management of enterprise, and
Business administration value is improved by achievements exhibition, the evaluation for absorbing various circles of society is analyzed, and the Brand management of enterprise is improved
Quality.
Summary of the invention
In order to make up for the deficiencies of the prior art, a kind of food enterprise Brand management system and management value proposed by the present invention
Appraisal procedure.The present invention can build enterprise by building module, promote the popularity of brand names, anti-by safeguarding
The non-standard operation that enterprise product occurs during production in feedback module improves, and promotes the quality of enterprise product, leads to
The brand of enterprise can be promoted by crossing promotional module, can provide letter by evaluation module for construction module and promotional module
Breath improves the working efficiency of construction module and promotional module, to improve the quality of the Brand management of enterprise.
The technical solution adopted by the present invention to solve the technical problems is: a kind of food enterprise brand pipe of the present invention
Reason system, including construction module, promotional module, maintenance feedback module and evaluation module；The construction module, promotional module, dimension
Shield feedback module and evaluation module are run in computer terminal；The construction module includes collector unit, competition analysis unit, hair
It opens up solution formulation unit, merchandising unit, enterprise honor construction unit and corporate image and builds unit；The collector unit is used
It is collected in the information of Construction and rival of the same trade to enterprises；The competition analysis unit is used for receipts
The information that collection unit is collected is analyzed and generates analysis report；The development program formulates unit according to competition analysis unit
As a result enterprise development scheme is formulated；The merchandising unit improves the cognition degree of new product for promoting to new product；
The enterprise honor construction unit is used to obtain related awards for enterprise；The corporate image construction unit is used to be enterprises
Personnel participate in public welfare activities, charitable activity or outdoor activities and develop programs, and then promote corporate image；The promotional module is used for
The positive aspect of enterprise promotes consumer；The maintenance feedback module includes food safety supervision unit, vanning survey
It tries unit, feedback unit, improve unit, maintenance result reporting unit and food safety supervision system queries unit；The food
Safety supervision unit for enterprises to the food of production carry out include raw material, ingredient and packaging safety supervision work；Institute
It states the package encapsulation cased product of the test cell for producing to enterprise in transit and packaging bag accommodates packing case
Test experiments are done in the influence of amount；The feedback unit is used to feed back to construction module to the information in evaluation module and pacifies food
Information in full supervision unit feeds back to improvement unit；The improvement unit is used for enterprise product in production, storage and transport
The operation for not meeting food safety management method in the process improves；The maintenance result reporting unit is used for according to improvement
Information in unit generates maintenance result report, and is stored in computer terminal and checks for Enterprises Leader layer；The food safety
Monitor system query unit inquires the overall merit of this enterprise for enterprise in government system；The evaluation module is for multi-party
Enterprise is evaluated, and then is promoted by promotional module；During enterprise carries out construction early period, collector unit pair
Enterprises employee is collected the foundation information of other enterprises in the Suggestions for Development and the same industry of enterprise, and the information of collection passes
It transports in competition analysis unit, competition analysis unit goes out according to the information analysis collected has positive effect to development enterprise's early period
Factor, development program formulate unit and receive the factor analyzed in competition analysis unit and the development strategy for formulating enterprise's early period,
So that merchandising unit is developed programs, the new product of enterprise is promoted, increases the experience crowd of new product, is improved
The cognition degree of new product occupies the market share in the industry；Enterprise honor builds unit and the product investment match of enterprise is obtained awards,
Meanwhile corporate image construction unit activity promotes the image of enterprise, then enterprise honor unit and corporate image construction are single
Information in member is promoted by promotional module, improves the popularity of enterprise, during enterprise's production, food safety supervision list
Member carries out food of the enterprises to production to include that the safety supervision of raw material, ingredient and packaging records work, and by record
Information passes to feedback unit, and feedback unit is transferred to after integrating to record to be improved in unit, improves unit according to record
Content is targetedly improved, and the standardized operation in food production is improved, after improving unit completion work, maintenance knot
Fruit reporting unit generates maintenance result report according to the information for improving unit, and inquires in food safety supervision system queries unit
Then the behavior record of enterprise in industry safeguards that result report and the behavior record of inquiry feed back to collection by feedback unit
Unit, be conducive to improve competition analysis unit according to enterprise stand up there are the problem of carry out Adaptability Analysis, be conducive to enterprise hair
Exhibition construction, convenient for being managed to brand names.
Preferably, the promotional module includes that information integrates push unit, screening unit, advertisement are launched unit, product and pushed away
Wide unit and brand names publicize unit；The information integrates push unit for the advertising information positive to enterprises, dimension
The query result of the report of shield result and food safety supervision query unit carries out push publicity；The screening unit is used for information
The information collected in push unit is integrated to be screened；The advertisement launches unit for the culture to enterprise product or enterprise
Carry out advertising；The product push unit squeezes into the market new product for outwardly pushing the new product of enterprise；Institute
Brand names publicity unit is stated for publicizing to the brand of enterprise；During enterprise construction, enterprise needs to itself
Product promoted, before popularization, information integrate the push unit advertising information positive to enterprises, maintenance result report
The information for accusing the query result of the report of maintenance result and food safety supervision query unit that unit generates is collected, and is then sieved
Menu member handles the information of collection, filters out the part letter that vast consumer can be allowed intuitively to understand enterprise product
Breath, the specific data of professional evaluation can be provided for expert with information that product is evaluated or can with the same industry its
His enterprise carries out the information of exchange study, then pushes in brand names publicity unit and is publicized, improves brand names
Influence power improves personages of various circles of society to the cognition degree of enterprise, meanwhile, unit is launched in advertisement and product promotion unit receives information
The information pushed in push unit is integrated, specific scheme is formulated to product and carries out the push of advertisement to promote product, such energy
Enough products to machine enterprise, enterprise carry out multi-propaganda for the crowd of different levels, effectively increase the publicity effect of enterprise
Rate improves the construction rate of enterprise.
Preferably, the evaluation module include consumer evaluation's unit, expert opinion unit, enterprise's self assessment unit and
Evaluation result generation unit；Consumer evaluation's unit is used to fill in questionnaires what investigation generated after consumer is to Product Experience
Consumer evaluation's report；The expert opinion unit is commented for well-known expert to be professional to the carry out of the product of enterprise in industry
Valence；Enterprise's self assessment unit is for generating enterprise to the appraisal report of intrinsic advantage and disadvantage；The total statement of account of evaluation
Member is total for generating evaluation according to the evaluation result in enterprise's self assessment unit, consumer evaluation's unit and expert opinion unit
Knot report；During enterprise construction, for consumer after the product of edible enterprise's production, consumer can pass through consumer evaluation
Unit evaluates eaten food, and proposes recommendation on improvement, and expert publicizes the information pair in unit according to brand names
The food of enterprise's production carries out professional evaluation, and Enterprises Leader can be by enterprise's self assessment unit to consumer's evaluation unit
It is consulted with the evaluation result in expert opinion unit, and enterprise itself is evaluated in enterprise's self assessment unit,
Finally, evaluation summarizes unit according to the evaluation knot in enterprise's self assessment unit, consumer evaluation's unit and expert opinion unit
Fruit generate evaluation final report, evaluation final report on the one hand pass through information integrate push unit and screening unit processing after through looking forward to
Industry brand promotion unit carries out publicity, improves the working efficiency of evaluation module, on the other hand evaluates final report and is transferred to information
Push unit is integrated, competition analysis unit is then transmitted further to and is analyzed and processed, is finally formulated in unit as development program
The foundation of solution formulation is conducive to improve the fullest extent that development program formulates unit formulation development program, is conducive to enterprise's product
Board management quality is promoted.
Preferably, it includes launching component, mid-term dispensing component and later period early period to launch component that unit is launched in the advertisement；Institute
It states and launches dispensing of the component for progress advertisement early period in enterprise construction early period to improve product cognition degree；The mid-term is launched
Component is used to launch to occupy the market share progress advertisement in enterprise's mid-term development process；Later period launch component for pair
The later period of enterprise construction carries out advertisement and launches to push corporate strategy to develop；During enterprise construction, early period launches component
It receives the information in development program formulation unit to carry out dispensing early period of advertisement and promote new product, promotes recognizing for product
Then degree of knowing is built module and is built according to evaluation module and maintenance feedback module to enterprise, if early period launches component energy
Enough to open up markets, then mid-term launches unit and formulates dispensing scheme in the case where evaluation module and development program formulate unit collective effect,
The market share is occupied to promote to the product of enterprise's production, if mid-term launches component and can occupy the market share,
Later period launches component and formulates the later period dispensing scheme that unit style determines product advertising again by evaluation module and development program, into one
Step promotes the cognition degree and the market share of enterprise product, is conducive to the long-run development of enterprise.
Preferably, enterprise honor construction unit include honor statistical classification component, food quality awards management assembly,
Food palatant awards management assembly and food hygiene awards management assembly；The honor statistical classification component is used for enterprise product
Statistical result is simultaneously transmitted in information collection push unit by the awards statistical classification of acquisition；The food quality awards management group
Part is for being managed enterprise's food in relation to the awards in terms of quality；The food palatant awards management assembly is used for enterprise
Food is managed in relation to the awards in terms of taste；The food hygiene awards management assembly is used for the related health of enterprise's food
The awards of aspect are managed；When enterprise carries out enterprise honor construction, enterprise honor builds the honor statistical classification in unit
The honor that component obtains enterprise is counted and is classified, and sorted honor awards are then transmitted separately to food quality prize
It is stored in item management assembly, food palatant awards management assembly or food hygiene awards management assembly, meanwhile, information is whole
It closes push unit and transfers food quality awards management assembly, food palatant awards management assembly or food hygiene awards management group
Information in part, and the publicity in brand names publicity unit, are conducive to the Brand management quality for improving enterprise.
The vanning test cell includes class wrapping test assembly, cases and put component, vibration monitoring component, road surface prison
Survey component, pressure detecting assembly and bacterial monitoring component；The class wrapping test assembly is used to use different packaging bags pair
The food of enterprise's production is packed；The vanning is put component and is used for the production of Different Package bag in class wrapping test assembly
Product carry out vanning processing respectively and put to packing case；The vibration monitoring component is used for transport vehicle in the process of moving
Vibration in compartment carries out real-time monitoring；The pavement monitoring component is for the pavement behavior to transport vehicle during traveling
Carry out real-time monitoring；The pressure monitoring component is used to carry out real-time monitoring to the pressure inside packaging bag；The bacterial monitoring
Component is used to carry out real-time monitoring to the bacterial content inside packaging bag；Before the food of enterprise's production is launched, need
The packaging of food is tested, class wrapping test assembly takes out different packaging bags and packs to food first, then
Vanning puts component and the packaging bag of class wrapping is carried out incasement operation, to obtain same packing case to Different Package bag
Saturation, and the information of saturation is transmitted to and improves in unit while packing case is put, in the mistake of transport vehicle traveling
Cheng Zhong, vibration monitoring component and pavement monitoring component carry out real-time monitoring to the inside in compartment and road surface, if vibration monitoring group
When part monitors that shaking occurs in interior and pavement monitoring component shows evenness of road surface, then the disposing way of component is put in vanning
There is defect, the information of disposing way is transmitted in improvement unit and is improved, meanwhile, pressure monitoring component and bacterial monitoring
Component is monitored the leakproofness and sanitary condition of packaging bag, if pressure monitoring component shows pressure and occurs changing or carefully
A large amount of bacterium is generated on bacterium monitoring assembly display packing bag, then monitoring data is transmitted in improvement unit and is improved, this
Sample can carry out test monitoring to external factors such as packaging, vannings before enterprise product launch, to improve enterprise's food
The quality for savoring food, is conducive to enterprise construction.
A kind of food enterprise Brand management Valuation Method, the appraisal procedure are suitable for the food enterprise Brand management
System includes the following steps:
S1: during enterprise is built, by the collector unit in construction module to enterprises and outside
Information is collected, and is formulated unit by competition analysis unit and development program and is made development program, then merchandising list
Member, enterprise honor construction unit and corporate image construction unit carry out operation according to development program, improve the competitiveness of enterprise, mention
High brand names management value；
S2: during enterprise construction in S1, the food that food safety supervision unit produces enterprise exercises supervision,
The problem of being produced using feedback unit and improvement unit to enterprise is improved, then raw by maintenance result reporting unit
Result report is improved at enterprise, the behavior record of enterprise in industry is looked into using food safety supervision system queries unit
It askes, and push unit is integrated by information and screening unit is handled, improve the management value assessed value of enterprise；
S3: various circles of society are made to carry out value assessment to the enterprise in S2 by evaluation unit, Utilization assessment result generates
The evaluation result that unit generates provides information supplement for promotional module and construction module, and then development program formulates unit and formulates hair
Exhibition scheme.
Beneficial effects of the present invention are as follows:
1. the present invention formulates unit matching by collector unit, competition analysis unit and development program and uses, enterprise is formulated
Then the development strategy of early period makes merchandising unit develop programs, promote to the new product of enterprise, improves new product
Cognition degree, accelerate enterprise assume；Brand names are established in enterprise honor construction unit and corporate image construction unit matching use
Image；Enterprise product is targetedly improved by food safety supervision unit, feedback unit and improvement unit, improves food
Standardized operation in product production process is conducive to enterprise development construction, convenient for being managed to brand names, is surveyed using vanning
Test monitoring can be carried out to external factors such as packaging, vannings before enterprise product launch by trying unit, to improve enterprise
The quality of industry food food, is conducive to enterprise construction.
2. the present invention integrates push unit, screening unit by information and handles the information of collection, then push to
It is publicized in brand names publicity unit, the product of machine enterprise, enterprise can be divided for the crowd of different levels in this way
Level publicity, effectively increases the publicity efficiency of enterprise, improves the construction rate of enterprise.
3. the present invention is by carrying out enterprise in consumer evaluation's unit, expert opinion unit and enterprise's self assessment unit
Evaluation, evaluation summarize unit according to the evaluation knot in enterprise's self assessment unit, consumer evaluation's unit and expert opinion unit
Fruit generates evaluation final report；Evaluation final report on the one hand pass through information integrate push unit and screening unit processing after through looking forward to
Industry brand promotion unit carries out publicity, improves the working efficiency of evaluation module, on the other hand evaluates final report and is transferred to information
Integrate push unit, formulate solution formulation in unit for development program and foundation is provided, be conducive to improve development program formulate it is single
Member formulates the fullest extent of development program, is conducive to the promotion of brand names management quality.
Detailed description of the invention
Fig. 1 is whole structural block diagram of the invention；
Fig. 2 is the structural block diagram that unit is launched in advertisement in the present invention；
Fig. 3 is the structural block diagram of enterprise honor construction unit in the present invention；
Fig. 4 is the structural block diagram of vanning test cell in the present invention；
Specific embodiment
It is commented using a kind of food enterprise Brand management system and management value of the Fig. 1 to Fig. 4 to an embodiment of the present invention
Estimate method to carry out as described below.
As shown in Figure 1, a kind of food enterprise Brand management system of the present invention, including construction module, promotional module,
Safeguard feedback module and evaluation module；The construction module, promotional module, maintenance feedback module and evaluation module are in computer terminal
Middle operation；The construction module includes collector unit, competition analysis unit, development program formulation unit, merchandising unit, enterprise
Industry honor builds unit and corporate image builds unit；The collector unit is used for Construction and the same industry to enterprises
The information of rival is collected；The competition analysis unit is for being analyzed and being generated to the information that collector unit is collected
Analysis report；The development program formulates unit and formulates enterprise development scheme according to the result of competition analysis unit；The product
Promotion unit improves the cognition degree of new product for promoting to new product；The enterprise honor construction unit is used for as enterprise
Industry obtains related awards；Corporate image construction unit be used to participate in for internal staff public welfare activities, charitable activity or
Outdoor activities are developed programs, and then promote corporate image；The promotional module be used for by the positive aspect of enterprise to consumer into
Row is promoted；The maintenance feedback module includes food safety supervision unit, vanning test cell, feedback unit, improves unit, dimension
Protect result reporting unit and food safety supervision system queries unit；The food safety supervision unit is for enterprises to life
The food of production carry out include raw material, ingredient and packaging safety supervision work；The vanning test cell is used to produce enterprise
The product influence of package encapsulation and packaging bag to packing case saturation in transit do test experiments；The feedback
Information in food safety supervision unit for feeding back to construction module to the information in evaluation module and is fed back to improvement by member
Unit；The improvement unit is for doing do not meet food safety management of the enterprise product in production, storage and transportational process
The operation of method improves；The maintenance result reporting unit is used to generate maintenance result report according to the information improved in unit
It accuses, and is stored in computer terminal and is checked for Enterprises Leader layer；The food safety supervision system queries unit exists for enterprise
The overall merit of this enterprise is inquired in government system；The evaluation module passes through and pushes away for evaluating in many ways enterprise
Wide module is promoted；During enterprise carries out construction early period, development of the collector unit to enterprises employee to enterprise
It is recommended that being collected with the foundation information of other enterprises in the same industry, the information of collection is transmitted in competition analysis unit, competition
Analytical unit goes out according to the information analysis collected has the factor of positive effect to development enterprise's early period, and development program is formulated unit and connect
The factor analyzed in competition analysis unit and the development strategy for formulating enterprise's early period are received, so that merchandising unit is formulated
Scheme promotes the new product of enterprise, increases the experience crowd of new product, improves the cognition degree of new product, occupy in the industry
The market share；Enterprise honor builds unit and the product investment match of enterprise is obtained awards, meanwhile, corporate image builds unit ginseng
Activity is added to promote the image of enterprise, then the information in enterprise honor unit and corporate image construction unit is pushed away by promotional module
Extensively, the popularity for improving enterprise, during enterprise's production, food safety supervision unit is to enterprises to the food of production
Carry out include raw material, ingredient and packaging safety supervision record work, and the information of record is passed into feedback unit, feedback
Member is transferred to after integrating to record to be improved in unit, is improved unit and is targetedly improved according to record content, is improved
Standardized operation in food production, after improving unit completion work, maintenance result reporting unit is according to improvement unit
Information generates maintenance result report, and the behavior record of enterprise in industry is inquired in food safety supervision system queries unit,
Then the report of maintenance result and the behavior record of inquiry feed back to collector unit by feedback unit, are conducive to improve competition analysis
Unit according to enterprise stand up there are the problem of carry out Adaptability Analysis, be conducive to enterprise development construction, convenient for brand names into
Row management.
As shown in Figure 1, the promotional module includes that information integrates push unit, screening unit, advertisement dispensing unit, product
It promotes unit and brand names publicizes unit；The information integrate push unit for the advertising information positive to enterprises,
The query result of the report of maintenance result and food safety supervision query unit carries out push publicity；The screening unit is used for letter
Breath is integrated the information collected in push unit and is screened；The advertisement launches unit for the text to enterprise product or enterprise
Change and carries out advertising；The product push unit squeezes into the market new product for outwardly pushing the new product of enterprise；
The brand names publicity unit is for publicizing the brand of enterprise；During enterprise construction, enterprise needs to certainly
The product of body is promoted, and before popularization, information integrates the push unit advertising information positive to enterprises, maintenance result
The information of the query result of the report of maintenance result and food safety supervision query unit that reporting unit generates is collected, then
Screening unit handles the information of collection, filters out the part letter that vast consumer can be allowed intuitively to understand enterprise product
Breath, the specific data of professional evaluation can be provided for expert with information that product is evaluated or can with the same industry its
His enterprise carries out the information of exchange study, then pushes in brand names publicity unit and is publicized, improves brand names
Influence power improves personages of various circles of society to the cognition degree of enterprise, meanwhile, unit is launched in advertisement and product promotion unit receives information
The information pushed in push unit is integrated, specific scheme is formulated to product and carries out the push of advertisement to promote product, such energy
Enough products to machine enterprise, enterprise carry out multi-propaganda for the crowd of different levels, effectively increase the publicity effect of enterprise
Rate improves the construction rate of enterprise.
As shown in Figure 1, the evaluation module includes consumer evaluation's unit, expert opinion unit, enterprise's self assessment list
Member and evaluation result generation unit；Consumer evaluation's unit investigates life for filling in questionnaires after consumer is to Product Experience
At consumer evaluation report；The expert opinion unit is professional to the carry out of the product of enterprise for well-known expert in industry
Evaluation；Enterprise's self assessment unit is for generating enterprise to the appraisal report of intrinsic advantage and disadvantage；The evaluation is summarized
Unit is used to generate evaluation according to the evaluation result in enterprise's self assessment unit, consumer evaluation's unit and expert opinion unit
Final report；During enterprise construction, after the product of edible enterprise's production, consumer can be commented consumer by consumer
Valence unit evaluates eaten food, and proposes recommendation on improvement, and expert publicizes the information in unit according to brand names
Professional evaluation is carried out to the food of enterprise's production, Enterprises Leader can be by enterprise's self assessment unit to consumer evaluation's list
Evaluation result in member and expert opinion unit is consulted, and is commented in enterprise's self assessment unit enterprise itself
Valence, finally, evaluation summarizes unit according to the evaluation in enterprise's self assessment unit, consumer evaluation's unit and expert opinion unit
As a result evaluation final report is generated, on the one hand evaluation final report passes through after information integrates push unit and screening unit processing passes through
Brand names publicize unit and carry out publicity, improve the working efficiency of evaluation module, on the other hand evaluate final report and are transferred to letter
Breath integrates push unit, is then transmitted further to competition analysis unit and is analyzed and processed, and finally formulates unit as development program
The foundation of middle solution formulation is conducive to improve the fullest extent that development program formulates unit formulation development program, is conducive to enterprise
Brand management increased quality.
As shown in Fig. 2, it includes launching component, mid-term dispensing component and later period dispensing group early period that unit is launched in the advertisement
Part；Component is launched the early period to be used to carry out the dispensing of advertisement in the early period of enterprise construction to improve product cognition degree；In described
Phase launches component and is used to launch to occupy the market share progress advertisement in enterprise's mid-term development process；The later period launches component
Advertisement is carried out for the later period to enterprise construction to launch to push corporate strategy to develop；During enterprise construction, early period is thrown
The information put in component reception development program formulation unit carries out dispensing early period of advertisement and promotes to new product, promotes production
Then the cognition degree of product is built module and is built according to evaluation module and maintenance feedback module to enterprise, if early period launches
Component can open up markets, then mid-term launches unit and formulates dispensing in the case where evaluation module and development program formulate unit collective effect
Scheme occupies the market share to promote to the product of enterprise's production, if mid-term launches component and can occupy market part
Volume, then the later period launches component and formulates the later period dispensing side that unit style determines product advertising again by evaluation module and development program
Case further promotes the cognition degree and the market share of enterprise product, is conducive to the long-run development of enterprise.
As shown in figure 3, the enterprise honor construction unit includes honor statistical classification component, food quality awards management group
Part, food palatant awards management assembly and food hygiene awards management assembly；The honor statistical classification component is used for enterprise
Statistical result is simultaneously transmitted in information collection push unit by the awards statistical classification of product acquisition；The food quality awards pipe
Reason component is for being managed enterprise's food in relation to the awards in terms of quality；The food palatant awards management assembly for pair
Enterprise's food is managed in relation to the awards in terms of taste；The food hygiene awards management assembly is for related to enterprise's food
The awards of hygienic aspect are managed；When enterprise carries out enterprise honor construction, enterprise honor builds the honor statistics in unit
The honor that classification component obtains enterprise is counted and is classified, and sorted honor awards are then transmitted separately to food matter
It is stored in amount awards management assembly, food palatant awards management assembly or food hygiene awards management assembly, meanwhile, letter
Breath integrates push unit and transfers food quality awards management assembly, food palatant awards management assembly or food hygiene awards pipe
The information in component, and the publicity in brand names publicity unit are managed, the Brand management quality for improving enterprise is conducive to.
As shown in figure 4, the vanning test cell includes class wrapping test assembly, cases and put component, vibration monitoring
Component, pavement monitoring component, pressure detecting assembly and bacterial monitoring component；The class wrapping test assembly is used for using different
Packaging bag food that enterprise is produced pack；The vanning put component for will in class wrapping test assembly it is different
The product of packaging bag carries out vanning processing respectively and puts to packing case；The vibration monitoring component is for existing to transport vehicle
Vibration in driving process in compartment carries out real-time monitoring；The pavement monitoring component is used for transport vehicle during traveling
Pavement behavior carry out real-time monitoring；The pressure monitoring component is used to carry out real-time monitoring to the pressure inside packaging bag；Institute
Bacterial monitoring component is stated for carrying out real-time monitoring to the bacterial content inside packaging bag；It is launched in the food of enterprise's production
Before, it needs to test the packaging of food, class wrapping test assembly takes out different packaging bags and carries out food first
Packaging, then vanning puts component and the packaging bag of class wrapping is carried out incasement operation, to obtain same packing case to not
With the saturation of packaging bag, and the information of saturation is transmitted to and improves in unit while packing case is put, transported
During vehicle travels, vibration monitoring component and pavement monitoring component carry out real-time monitoring to the inside in compartment and road surface, if
When vibration monitoring assemblies monitor occurs shaking to interior and pavement monitoring component shows evenness of road surface, then component is put in vanning
Disposing way there is defect, by the information of disposing way be transmitted to improve unit in improve, meanwhile, pressure monitoring component
It is monitored with leakproofness and sanitary condition of the bacterial monitoring component to packaging bag, if pressure monitoring component shows that pressure occurs
Variation or bacterial monitoring component display packing bag on generate a large amount of bacterium, then by monitoring data be transmitted to improve unit in into
Row improves, and test monitoring can be carried out to external factors such as packaging, vannings before enterprise product launch in this way, to mention
The quality of high enterprise's food food, is conducive to enterprise construction.
A kind of food enterprise Brand management Valuation Method, the appraisal procedure are suitable for the food enterprise Brand management
System includes the following steps:
S1: during enterprise is built, by the collector unit in construction module to enterprises and outside
Information is collected, and is formulated unit by competition analysis unit and development program and is made development program, then merchandising list
Member, enterprise honor construction unit and corporate image construction unit carry out operation according to development program, improve the competitiveness of enterprise, mention
High brand names management value；
S2: during enterprise construction in S1, the food that food safety supervision unit produces enterprise exercises supervision,
The problem of being produced using feedback unit and improvement unit to enterprise is improved, then raw by maintenance result reporting unit
Result report is improved at enterprise, the behavior record of enterprise in industry is looked into using food safety supervision system queries unit
It askes, and push unit is integrated by information and screening unit is handled, improve the management value assessed value of enterprise；
S3: various circles of society are made to carry out value assessment to the enterprise in S2 by evaluation unit, Utilization assessment result generates
The evaluation result that unit generates provides information supplement for promotional module and construction module, and then development program formulates unit and formulates hair
Exhibition scheme.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field similarly includes in scope of patent protection of the invention.
Claims (7)
1. a kind of food enterprise Brand management system, it is characterised in that: including construction module, promotional module, maintenance feedback module
And evaluation module；The construction module, promotional module, maintenance feedback module and evaluation module are run in computer terminal；It is described
Construction module includes collector unit, competition analysis unit, development program formulation unit, merchandising unit, enterprise honor construction
Unit and corporate image build unit；The collector unit is used for the Construction of enterprises with rival's of the same trade
Information is collected；The competition analysis unit is for analyzing the information that collector unit is collected and generating analysis report；
The development program formulates unit and formulates enterprise development scheme according to the result of competition analysis unit；The merchandising unit is used
It is promoted in new product, improves the cognition degree of new product；The enterprise honor construction unit is used to obtain for enterprise related
Awards；The corporate image construction unit is used to participate in public welfare activities, charitable activity or outdoor activities system for internal staff
Determine scheme, and then promotes corporate image；The promotional module is for promoting the positive aspect of enterprise to consumer；It is described
Maintenance feedback module includes food safety supervision unit, vanning test cell, feedback unit, improves unit, maintenance result report
Unit and food safety supervision system queries unit；The food safety supervision unit for enterprises to the food of production into
Row includes that the safety supervision of raw material, ingredient and packaging works；The vanning test cell is for transporting the product that enterprise produces
Test experiments are done in the defeated influence of package encapsulation and packaging bag to packing case saturation on the way；The feedback unit is used for commenting
Information in valence module feeds back to construction module and the information in food safety supervision unit is fed back to improvement unit；It is described to change
The operation for not meeting food safety management method being used for into unit to enterprise product in production, storage and transportational process carries out
It improves；The maintenance result reporting unit is used to generate maintenance result report according to the information improved in unit, and is stored in electricity
It is checked in brain terminal for Enterprises Leader layer；The food safety supervision system queries unit is inquired in government system for enterprise
The overall merit of this enterprise；The evaluation module is promoted for evaluating in many ways enterprise by promotional module.
2. a kind of food enterprise Brand management system according to claim 1, it is characterised in that: the promotional module includes
Information integrates push unit, screening unit, advertisement dispensing unit, product promotion unit and brand names publicity unit；The letter
Breath integrates push unit for the advertising information positive to enterprises, the report of maintenance result and food safety supervision query unit
Query result carry out push publicity；The screening unit is sieved for integrating the information collected in push unit to information
Choosing；The advertisement launches unit and is used to carry out advertising to the culture of enterprise product or enterprise；The product push unit
For outwardly pushing the new product of enterprise, new product is squeezed into the market；The brand names publicity unit is used for enterprise
Brand publicized.
3. a kind of food enterprise Brand management system according to claim 1, it is characterised in that: the evaluation module includes
Consumer evaluation's unit, expert opinion unit, enterprise's self assessment unit and evaluation result generation unit；The consumer evaluation
Unit, which is used to fill in questionnaires after consumer is to Product Experience, investigates consumer evaluation's report of generation；The expert opinion unit
The professional evaluation of carry out for well-known expert in industry to the product of enterprise；Enterprise's self assessment unit is for generating enterprise
Appraisal report of the industry to intrinsic advantage and disadvantage；The evaluation is summarized unit and is used for according to enterprise's self assessment unit, consumer
Evaluation result in evaluation unit and expert opinion unit generates evaluation final report.
4. a kind of food enterprise Brand management system according to claim 2, it is characterised in that: unit is launched in the advertisement
Including launching component early period, mid-term launches component and the later period launches component；The early period launches component and is used in enterprise construction
The dispensing of advertisement is carried out early period to improve product cognition degree；The mid-term launch component be used for in enterprise's mid-term development process into
Row advertisement is launched to occupy the market share；The later period launches component and is used to carry out advertisement to the later period of enterprise construction to launch to push away
Dynamic corporate strategy development.
5. a kind of food enterprise Brand management system according to claim 1, it is characterised in that: the enterprise honor construction
Unit includes honor statistical classification component, food quality awards management assembly, food palatant awards management assembly and food hygiene
Awards management assembly；Awards statistical classification that the honor statistical classification component is used to obtain enterprise product and by statistical result
Information is transmitted to collect in push unit；In terms of the food quality awards management assembly is used for the related quality of enterprise's food
Awards are managed；The food palatant awards management assembly is for carrying out pipe in relation to the awards in terms of taste to enterprise's food
Reason；The food hygiene awards management assembly is used to be managed enterprise's food in relation to the awards of hygienic aspect.
6. a kind of food enterprise Brand management system according to claim 1, it is characterised in that: the vanning test cell
Component, vibration monitoring component, pavement monitoring component, pressure detecting assembly and thin are put including class wrapping test assembly, vanning
Bacterium monitoring assembly；The class wrapping test assembly using the food that different packaging bags produces enterprise for being packed；
The vanning puts component for the product of Different Package bag in class wrapping test assembly to be carried out to vanning processing and right respectively
Packing case is put；The vibration monitoring component for supervising the vibration in transport vehicle in the process of moving compartment in real time
It surveys；The pavement monitoring component is used for the pavement behavior to transport vehicle during traveling and carries out real-time monitoring；The pressure
Monitoring assembly is used to carry out real-time monitoring to the pressure inside packaging bag；The bacterial monitoring component is used for inside to packaging bag
Bacterial content carries out real-time monitoring；Before the food of enterprise's production is launched, need to test the packaging of food, it is first
First class wrapping test assembly takes out different packaging bags and packs to food, and then vanning puts component for class wrapping
Packaging bag carries out incasement operation, to obtain same packing case to the saturation of Different Package bag, and by the information of saturation
It is transmitted to and improves in unit while packing case is put, during transport vehicle traveling, vibration monitoring component and road surface
Monitoring assembly carries out real-time monitoring to the inside in compartment and road surface, if vibration monitoring assemblies monitor shakes to interior
And when the display evenness of road surface of pavement monitoring component, then there is defect in the disposing way that component is put in vanning, by the letter of disposing way
Breath is transmitted to improve and improve in unit, meanwhile, pressure monitoring component and bacterial monitoring component to the leakproofness of packaging bag and
Sanitary condition is monitored, if pressure monitoring component show pressure occur changing or bacterial monitoring component display packing bag on
A large amount of bacterium is generated, then monitoring data is transmitted in improvement unit and is improved, city can be launched in enterprise product in this way
Test monitoring is carried out to external factors such as packaging, vannings before and is conducive to enterprise to improve the quality of enterprise's food food
Construction.
7. a kind of food enterprise Brand management Valuation Method, the appraisal procedure is suitable for claim 1 to claim 6
The food enterprise Brand management system of any one, characterized by the following steps:
S1: during enterprise is built, by the collector unit in construction module to enterprises and external information
It is collected, unit is formulated by competition analysis unit and development program and makes development program, then merchandising unit, enterprise
Industry honor builds unit and corporate image construction unit and carries out operation according to development program, improves the competitiveness of enterprise, improves enterprise
Industry Brand management value；
S2: during enterprise construction in S1, the food that food safety supervision unit produces enterprise exercises supervision, and utilizes
The problem of feedback unit and improvement unit produce enterprise improves, then is generated and looked forward to by maintenance result reporting unit
Industry improves result report, is inquired using food safety supervision system queries unit the behavior record of enterprise in industry,
And push unit is integrated by information and screening unit is handled, improve the management value assessed value of enterprise；
S3: various circles of society are made to carry out value assessment, Utilization assessment result generation unit to the enterprise in S2 by evaluation unit
The evaluation result of generation provides information supplement for promotional module and construction module, and then development program formulates unit and formulates development side
Case.
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