CN108256899A - A kind of efficient operation management and automation marketing system - Google Patents
A kind of efficient operation management and automation marketing system Download PDFInfo
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- CN108256899A CN108256899A CN201711453841.8A CN201711453841A CN108256899A CN 108256899 A CN108256899 A CN 108256899A CN 201711453841 A CN201711453841 A CN 201711453841A CN 108256899 A CN108256899 A CN 108256899A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The invention discloses a kind of efficient operation management and automation marketing systems, including the management of product, rival manages, lead management, marketing activity management and market strategy, the management of product, rival's management, market environment is analyzed in the lead management and the marketing activity management, then the market strategy is made, by being arranged with the management of product to operation management and automation marketing system, rival manages, lead management, marketing activity management and market strategy comprehensively analyze itself product and rival's product, compare so as to make, understand the Pros and Cons of itself product, and it makes corresponding for strategy, make the market management more systematization of enterprise, improve the efficiency of operation management and automation marketing.
Description
Technical field
The present invention relates to marketing management technical field, specially a kind of efficient operation management and automation marketing system.
Background technology
The marketing, the also referred to as marketing, marketing or marketing are learned, and classical quotient's pipe course such as MBA, EMBA is by market
Marketing is included as the important module for being managed and educating to manager.The marketing be create, link up, propagate and
In trade-to product, activity, process and the system of economic value are brought for customer, client, affiliate and entire society.Mainly
Refer to the process of marketing personnel for market access business activities, sales behavior.
Enterprise directly influences the enterprise for the speed of the reaction in market and markets in the market achievement, however traditional
Enterprise lacks the automation marketing of system, and quick reaction can not be made to market so as to cause enterprise.
Invention content
The purpose of the present invention is to provide a kind of efficient operation management and automation marketing systems, solve background technology
Proposed in the problem of.
To achieve the above object, the present invention provides following technical solution：A kind of efficient operation management and automation marketing
System, including the management of product, rival's management, lead management, marketing activity management and market strategy, the management of product,
Market environment is analyzed in rival's management, the lead management and the marketing activity management, then makes institute
State market strategy.
As a kind of preferred embodiment of the present invention, the management of product is by information query and sales department personnel two
A part composition, the sales department personnel are to the information query.
As a kind of preferred embodiment of the present invention, the information query is compared by product, price analysis and pin
Situation analysis composition is sold, the product compares, the price analysis and sales situation analysis carry out price to similar product
It is compared with sales situation.
As a kind of preferred embodiment of the present invention, rival's management includes opponent's dynamic and opponent's product letter
Two parts are ceased, market competition opponent is analyzed into Mobile state and product.
As a kind of preferred embodiment of the present invention, the lead management includes clue and collects and shift clue to sale
Two parts of department, situation and clue transference clue to market survey to sales department.
As a kind of preferred embodiment of the present invention, the marketing activity management is by schedule, plan, activity reports and takes
It is formed with analysis, the setting plan in the schedule, and the activity reports is made to the plan, the activity reports passes
The clue is defeated by collect and the cost analysis.
As a kind of preferred embodiment of the present invention, the market strategy includes product strategy, brand strategy, price plan
Slightly, five parts of distribution policies and promotion strategy carry out marketing planning to product and draft.
Compared with prior art, beneficial effects of the present invention are as follows：
1. by operation management and automation marketing system be arranged with the management of product, rival's management, lead management,
Marketing activity management and market strategy comprehensively analyze itself product and rival's product, compare so as to make,
The Pros and Cons of itself product are solved, and are made accordingly for strategy, makes the market management more systematization of enterprise, improves fortune
Battalion's management and the efficiency of automation marketing.
2. compare and analyze being made to product, then make it is corresponding for strategy, market strategy include product strategy,
Five brand strategy, pricing strategy, distribution policies and promotion strategy parts carry out marketing planning to product and draft.
Description of the drawings
Fig. 1 is a kind of efficient operation management of the present invention and the overall schematic for automating marketing system.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without making creative work
Embodiment shall fall within the protection scope of the present invention.
Referring to Fig. 1, the present invention provides a kind of technical solution：A kind of efficient operation management and automation marketing system,
It is the management of product, described competing including the management of product, rival's management, lead management, marketing activity management and market strategy
It strives opponent's management, the lead management and the marketing activity management to analyze market environment, then makes the market
Strategy, by being arranged with the management of product, rival's management, lead management, market to operation management and automation marketing system
Activity management and market strategy comprehensively analyze itself product and rival's product, compare so as to make, are known from
The Pros and Cons of body product, and make accordingly for strategy, make the market management more systematization of enterprise, improve operation and manage
Reason and the efficiency of automation marketing.
The management of product is made of two parts of information query and sales department personnel, and the sales department personnel are to institute
State information query.
The information query is compared by product, price analysis and sales situation analysis form, and the product compares, institute
It states price analysis and sales situation analysis carries out price to similar product and sales situation is compared.
Rival's management includes opponent's dynamic and two parts of opponent's product information, and market competition opponent is carried out
Dynamic and product are analyzed.
The lead management includes clue and collects and shift clue to two parts of sales department, to the situation of market survey
With clue transference clue to sales department.
The marketing activity management is made of schedule, plan, activity reports and cost analysis, in the schedule described in setting
Plan, and the activity reports is made to the plan, the activity reports is transferred to the clue and collects and the expense point
Analysis.
The market strategy includes five product strategy, brand strategy, pricing strategy, distribution policies and promotion strategy portions
Point, marketing planning is carried out to product and is drafted, compares and analyze shield being made to product, is then made accordingly for plan
Slightly, market strategy include product strategy, brand strategy, pricing strategy, five parts of distribution policies and promotion strategy, to product into
Row marketing planning is drafted.
Operation principle：By to operation management and automation marketing system are arranged with the management of product, rival manages, line
Suo Guanli, marketing activity management and market strategy comprehensively analyze itself product and rival's product, so as to make
Compare, understand the Pros and Cons of itself product, and make the corresponding market management more adding system for being directed to strategy, making enterprise
Change, improve the efficiency of operation management and automation marketing, compare and analyze shield being made to product, then make and being directed to accordingly
Strategy, market strategy includes five product strategy, brand strategy, pricing strategy, distribution policies and promotion strategy parts, to product
Marketing planning is carried out to draft.
Finally it should be noted that：The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention,
Although the present invention is described in detail referring to the foregoing embodiments, for those skilled in the art, still may be used
To modify to the technical solution recorded in foregoing embodiments or carry out equivalent replacement to which part technical characteristic.
All within the spirits and principles of the present invention, any modification, equivalent replacement, improvement and so on should be included in the present invention's
Within protection domain.
Claims (7)
1. a kind of efficient operation management and automation marketing system, including the management of product, rival's management, lead management,
Marketing activity management and market strategy, it is characterised in that：The management of product, rival management, the lead management
Market environment is analyzed with the marketing activity management, then makes the market strategy.
2. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：The production
Two parts of quality control reason information query and sales department personnel form, and the sales department personnel look into the product information
It askes.
3. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：The production
Product information inquiry is compared by product, price analysis and sales situation analysis form, and the product compares, the price analysis and institute
Sales situation analysis is stated to be compared similar product progress price and sales situation.
4. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：It is described competing
It strives opponent's management and includes opponent's dynamic and two parts of opponent's product information, market competition opponent is carried out into Mobile state and product
Analysis.
5. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：The line
Suo Guanli includes clue and collects and shift clue to two parts of sales department, situation and clue transference to market survey
Clue is to sales department.
6. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：The city
Field activity management is made of schedule, plan, activity reports and cost analysis, the setting plan in the schedule, and to described
The activity reports is made in plan, and the activity reports is transferred to the clue and collects and the cost analysis.
7. a kind of efficient operation management according to claim 1 and automation marketing system, it is characterised in that：The city
Strategy includes five product strategy, brand strategy, pricing strategy, distribution policies and promotion strategy parts, to product into quotations
Field marketing program is drafted.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711453841.8A CN108256899A (en) | 2017-12-28 | 2017-12-28 | A kind of efficient operation management and automation marketing system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711453841.8A CN108256899A (en) | 2017-12-28 | 2017-12-28 | A kind of efficient operation management and automation marketing system |
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| CN108256899A true CN108256899A (en) | 2018-07-06 |
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| CN201711453841.8A Pending CN108256899A (en) | 2017-12-28 | 2017-12-28 | A kind of efficient operation management and automation marketing system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110097253A (en) * | 2019-03-30 | 2019-08-06 | 樊雪花 | A kind of food enterprise Brand management system and management value appraisal procedure |
| CN113362108A (en) * | 2021-06-02 | 2021-09-07 | 北京国联视讯信息技术股份有限公司 | Accurate operation method and system based on artificial intelligence |
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Patent Citations (10)
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| WO2001001304A1 (en) * | 1999-06-29 | 2001-01-04 | Wayne Lin | System and method for determining prices of goods based on the buyer's performance playing a game |
| CN102073916A (en) * | 2009-11-25 | 2011-05-25 | 陈新康 | Computer management method for sales target |
| CN102385721A (en) * | 2011-10-17 | 2012-03-21 | 徐宗保 | Customer management system |
| CN103747022A (en) * | 2011-12-31 | 2014-04-23 | 华茂云天科技(北京)有限公司 | Customer relation management system |
| US20170098269A1 (en) * | 2015-08-12 | 2017-04-06 | ScatterLab Inc. | Method for providing necessary information based on chatting documents |
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| CN106651403A (en) * | 2016-12-30 | 2017-05-10 | 上海富聪金融信息服务有限公司 | Client information management system and method |
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| CN110097253A (en) * | 2019-03-30 | 2019-08-06 | 樊雪花 | A kind of food enterprise Brand management system and management value appraisal procedure |
| CN113362108A (en) * | 2021-06-02 | 2021-09-07 | 北京国联视讯信息技术股份有限公司 | Accurate operation method and system based on artificial intelligence |
| CN113362108B (en) * | 2021-06-02 | 2023-12-29 | 北京国联视讯信息技术股份有限公司 | Accurate operation method and system based on artificial intelligence |
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Application publication date: 20180706 |
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