CN111932073A - Enterprise strategy making method - Google Patents
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Abstract
The invention discloses an enterprise strategy making method, which comprises the following steps: s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment; s2, strategic analysis is carried out, and value increasing points are searched; s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise; and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing professional management teams and organization structures, and performing enterprise training and education. The invention forms a complete strategy making scheme by carrying out strategy investment, strategy analysis, strategy making and strategy implementation, and ensures the perfection of enterprise global strategy making, the correctness of decision direction and the stable connection between stages.
Description
Technical Field
The invention belongs to the technical field of enterprise strategy making, and particularly relates to an enterprise strategy making method.
Background
The enterprise strategy is a general term for various strategies of an enterprise, wherein the enterprise strategy comprises a competition strategy, a marketing strategy, a development strategy, a brand strategy, a financing strategy, a technical development strategy, a talent development strategy, a resource development strategy and the like, the enterprise strategy refers to that the enterprise selects a proper operation field and product according to self resources and strength according to environmental changes to form a core competitiveness of the enterprise, and wins the competition through differentiation, and modern management strategies such as MBA, EMBA and the like consider that the enterprise strategy is an overall planning process from top to bottom and divide the enterprise strategy into a plurality of levels of a company strategy, an functional strategy, a business strategy, a product strategy and the like, however, various enterprise strategy making methods in the market still have various problems.
Although the scientific and technological development strategy formulation method and system based on future technical requirement research and judgment disclosed in the publication No. CN111160691A, although it implements the key achievements of defining the foundation, urgency and subversion of future development requirements, customizes the corresponding index system, and finds out the appropriate key development object through the comprehensive evaluation of different scientific and technological development directions to better support the target requirements of scientific and technological development, it does not solve the existing problems of the enterprise strategy formulation method: the strategy making is not perfect, the decision direction is not convenient to be correctly determined, and meanwhile, the connection between each stage is not stable enough, so that an enterprise strategy making method is provided.
Disclosure of Invention
The present invention is directed to a method for enterprise strategy planning to solve the problems set forth in the background art.
In order to achieve the purpose, the invention provides the following technical scheme: an enterprise strategy making method comprises the following steps:
s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment, analyzing the opportunity and threat of an enterprise, the things the enterprise needs to do, and analyzing the advantages and disadvantages of the enterprise and the things the enterprise can do;
s2, strategic analysis is carried out, a value increase point is searched, data information of different links is collected to each department of the enterprise, the current return on investment of each link is analyzed one by one, the links at least comprise a resource link, an organization link, an information link, a category link, a brand link, a product link, a promotion link, a client link, a region link, a channel link, a terminal link, a client link and a time link, information with reference value, which is beneficial to the strategic formulation of the enterprise of the next stage, is selected, and a planning condition is formed;
s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise;
and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing a professional management team and organization structure, determining targets and implementation steps implemented in stages and ensuring specific resources, and training and educating enterprises.
Preferably, the analysis factors of the external environment in S1 include industrial environment and competitive environment, embodied by population distribution, technology, economic environment, social culture and politics and law, the threats include threats of new entrants, threats of alternative products, rights of customers to bargain and rights of suppliers to bargain, and the key of the internal environment analysis is the core ability of developing enterprises.
Preferably, the business needs to do in S1 includes establishing a strategy for entering obstacles, a horizontal and vertical joint strategy, a decision about price, a decision about advertisement, a decision about channel, and a decision about procurement.
Preferably, the strategic analysis in S2 includes a value chain analysis, in which a SWOT analysis method is adopted, and the value chain analysis can help determine resources and capabilities for increasing value, and select a field for establishing core competitiveness according to the following points: the integration of knowledge and skills, areas that the customer considers important, areas that are most important in the value chain, areas that the enterprise can control, areas that are easy to expand and bring into play.
Preferably, the strategic analysis in S2 further includes analysis of competitors, the analysis of competitors mainly includes analyzing actions to be taken by competitors, how a business enhances and exerts unique competitive advantages, and whether the business' S relationship with competitors can be changed.
Preferably, the strategy type in S3 is divided into three types from the time of strategy implementation duration: the method comprises the steps of short-term strategy, medium-term strategy and long-term strategy, wherein the short-term strategy refers to the strategy with the time span within one year, the medium-term strategy refers to the strategy with the time span of more than one year and less than five years, the long-term strategy refers to the strategy with the time span of more than five years and less than ten years, and the strategy type is selected to be that the larger the scale of an enterprise is, the longer the time span of the strategy needs to be made is.
Preferably, the strategy type in S3 is divided from basic means for obtaining competitiveness and profit, and includes three types: the cost leading strategy, the difference leading strategy and the concentration strategy are divided from the aspects of increasing income and market share, and comprise four types: market centralization type, product centralization type, market development type and product development type.
Preferably, the planning system in S4 includes intermediate planning, project planning, duration planning and budget planning, and the functional strategy includes production, marketing, finance and human resource strategies.
Compared with the prior art, the invention has the beneficial effects that: the invention forms a complete strategy making scheme by carrying out strategy investment, strategy analysis, strategy making and strategy implementation, ensures the perfection of the global strategy making of an enterprise, the correctness of the decision direction and the stable connection between stages, can clearly understand the current situation of the enterprise by analyzing the external environment and the internal environment, and can make a proper strategy scheme in time at the current situation, thereby increasing the stability of the growth of the enterprise and leading the enterprise to grow healthily.
Detailed Description
The technical solutions in the embodiments of the present invention are clearly and completely described below, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example 1
The invention provides a technical scheme that: an enterprise strategy making method comprises the following steps:
s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment, analyzing the opportunity and threat of an enterprise, the things the enterprise needs to do, and analyzing the advantages and disadvantages of the enterprise and the things the enterprise can do;
s2, strategic analysis is carried out, a value increase point is searched, data information of different links is collected to each department of the enterprise, the current return on investment of each link is analyzed one by one, the links at least comprise a resource link, an organization link, an information link, a category link, a brand link, a product link, a promotion link, a client link, a region link, a channel link, a terminal link, a client link and a time link, information with reference value, which is beneficial to the strategic formulation of the enterprise of the next stage, is selected, and a planning condition is formed;
s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise;
and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing a professional management team and organization structure, determining targets and implementation steps implemented in stages and ensuring specific resources, and training and educating enterprises.
In this embodiment, it is preferable that the analysis factors of the external environment in S1 include an industrial environment and a competitive environment, which are embodied by a population distribution, a technology, an economic environment, a social culture, and politics and law, the threats include threats of new entrants, threats of alternative products, rights of customers to offer prices, and rights of suppliers to offer prices, and the key of the internal environment analysis is the core ability of the development enterprise.
In this embodiment, the business needs to do in S1 preferably includes establishing a barrier entry strategy, a horizontal and vertical combination strategy, a price decision, an advertisement decision, a channel decision and a purchase decision.
In this embodiment, preferably, the strategic analysis in S2 includes a value chain analysis, where the value chain analysis uses a SWOT analysis method, and the value chain analysis can help determine resources and capabilities for increasing value, and select a field for establishing core competitiveness according to the following points: the integration of knowledge and skills, areas that the customer considers important, areas that are most important in the value chain, areas that the enterprise can control, areas that are easy to expand and bring into play.
In this embodiment, preferably, the strategic analysis in S2 further includes analysis of competitors, and the analysis of competitors mainly includes analyzing actions to be taken by competitors, how a business strengthens and exerts unique competitive advantages, and whether the relationship between the business and the competitors can be changed.
In this embodiment, preferably, the strategy type in S3 is divided into three types from the time of strategy implementation length: the method comprises the steps of short-term strategy, medium-term strategy and long-term strategy, wherein the short-term strategy refers to the strategy with the time span within one year, the medium-term strategy refers to the strategy with the time span of more than one year and less than five years, the long-term strategy refers to the strategy with the time span of more than five years and less than ten years, and the strategy type is selected to be that the larger the scale of an enterprise is, the longer the time span of the strategy needs to be made is.
In this embodiment, preferably, the strategy type in S3 is divided from basic means for obtaining competitiveness and profit, and includes three types: the cost leading strategy, the difference leading strategy and the concentration strategy are divided from the aspects of increasing income and market share, and comprise four types: market centralization type, product centralization type, market development type and product development type.
In this embodiment, preferably, the planning system in S4 includes an intermediate plan, a project plan, a duration and a budget, and the functional strategy includes a production, marketing, finance and human resource strategy.
The invention forms a complete strategy making scheme by carrying out strategy investment, strategy analysis, strategy making and strategy implementation, ensures the perfection of the global strategy making of an enterprise, the correctness of the decision direction and the stable connection between stages, can clearly understand the current situation of the enterprise by analyzing the external environment and the internal environment, and can make a proper strategy scheme in time at the current situation, thereby increasing the stability of the growth of the enterprise and leading the enterprise to grow healthily.
Example 2
The invention provides a technical scheme that: an enterprise strategy making method comprises the following steps:
s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment, analyzing the opportunity and threat of an enterprise, the things the enterprise needs to do, and analyzing the advantages and disadvantages of the enterprise and the things the enterprise can do;
s2, strategic analysis is carried out, a value increase point is searched, data information of different links is collected to each department of the enterprise, the current return on investment of each link is analyzed one by one, the links at least comprise a resource link, an organization link, an information link, a category link, a brand link, a product link, a promotion link, a client link, a region link, a channel link, a terminal link, a client link and a time link, information with reference value, which is beneficial to the strategic formulation of the enterprise of the next stage, is selected, and a planning condition is formed;
s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise;
and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing a professional management team and organization structure, determining targets and implementation steps implemented in stages and ensuring specific resources, and training and educating enterprises.
In this embodiment, it is preferable that the analysis factors of the external environment in S1 include an industrial environment and a competitive environment, which are embodied by a population distribution, a technology, an economic environment, a social culture, and politics and law, the threats include threats of new entrants, threats of alternative products, rights of customers to offer prices, and rights of suppliers to offer prices, and the key of the internal environment analysis is the core ability of the development enterprise.
In this embodiment, the business needs to do in S1 preferably includes establishing a barrier entry strategy, a horizontal and vertical combination strategy, a price decision, an advertisement decision, a channel decision and a purchase decision.
In this embodiment, preferably, the strategic analysis in S2 includes a value chain analysis, where the value chain analysis uses a SWOT analysis method, and the value chain analysis can help determine resources and capabilities for increasing value, and select a field for establishing core competitiveness according to the following points: the integration of knowledge and skills, areas that the customer considers important, areas that are most important in the value chain, areas that the enterprise can control, areas that are easy to expand and bring into play.
In this embodiment, preferably, the strategic analysis in S2 further includes analysis of competitors, and the analysis of competitors mainly includes analyzing actions to be taken by competitors, how a business strengthens and exerts unique competitive advantages, and whether the relationship between the business and the competitors can be changed.
The invention forms a complete strategy making scheme by carrying out strategy investment, strategy analysis, strategy making and strategy implementation, ensures the perfection of the global strategy making of an enterprise, the correctness of the decision direction and the stable connection between stages, can clearly understand the current situation of the enterprise by analyzing the external environment and the internal environment, and can make a proper strategy scheme in time at the current situation, thereby increasing the stability of the growth of the enterprise and leading the enterprise to grow healthily.
Example 3
The invention provides a technical scheme that: an enterprise strategy making method comprises the following steps:
s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment, analyzing the opportunity and threat of an enterprise, the things the enterprise needs to do, and analyzing the advantages and disadvantages of the enterprise and the things the enterprise can do;
s2, strategic analysis is carried out, a value increase point is searched, data information of different links is collected to each department of the enterprise, the current return on investment of each link is analyzed one by one, the links at least comprise a resource link, an organization link, an information link, a category link, a brand link, a product link, a promotion link, a client link, a region link, a channel link, a terminal link, a client link and a time link, information with reference value, which is beneficial to the strategic formulation of the enterprise of the next stage, is selected, and a planning condition is formed;
s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise;
and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing a professional management team and organization structure, determining targets and implementation steps implemented in stages and ensuring specific resources, and training and educating enterprises.
In this embodiment, preferably, the strategic analysis in S2 includes a value chain analysis, where the value chain analysis uses a SWOT analysis method, and the value chain analysis can help determine resources and capabilities for increasing value, and select a field for establishing core competitiveness according to the following points: the integration of knowledge and skills, areas that the customer considers important, areas that are most important in the value chain, areas that the enterprise can control, areas that are easy to expand and bring into play.
In this embodiment, preferably, the strategic analysis in S2 further includes analysis of competitors, and the analysis of competitors mainly includes analyzing actions to be taken by competitors, how a business strengthens and exerts unique competitive advantages, and whether the relationship between the business and the competitors can be changed.
In this embodiment, preferably, the planning system in S4 includes an intermediate plan, a project plan, a duration and a budget, and the functional strategy includes a production, marketing, finance and human resource strategy.
The invention forms a complete strategy making scheme by carrying out strategy investment, strategy analysis, strategy making and strategy implementation, ensures the perfection of the global strategy making of an enterprise, the correctness of the decision direction and the stable connection between stages, can clearly understand the current situation of the enterprise by analyzing the external environment and the internal environment, and can make a proper strategy scheme in time at the current situation, thereby increasing the stability of the growth of the enterprise and leading the enterprise to grow healthily.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (8)
1. A method for making an enterprise strategy is characterized by comprising the following steps:
s1, strategically investing and analyzing two major environments, namely an external environment and an internal environment, analyzing the opportunity and threat of an enterprise, the things the enterprise needs to do, and analyzing the advantages and disadvantages of the enterprise and the things the enterprise can do;
s2, strategic analysis is carried out, a value increase point is searched, data information of different links is collected to each department of the enterprise, the current return on investment of each link is analyzed one by one, the links at least comprise a resource link, an organization link, an information link, a category link, a brand link, a product link, a promotion link, a client link, a region link, a channel link, a terminal link, a client link and a time link, information with reference value, which is beneficial to the strategic formulation of the enterprise of the next stage, is selected, and a planning condition is formed;
s3, strategy formulation, namely determining the purpose and target of an enterprise according to analysis of the previous stage, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other function strategies of the enterprise;
and S4, strategy implementation, namely establishing a specific and thorough strategy implementation plan system, adjusting functional strategies required by strategy implementation, establishing a professional management team and organization structure, determining targets and implementation steps implemented in stages and ensuring specific resources, and training and educating enterprises.
2. The method of claim 1, wherein: the analysis factors of the external environment in S1 include industrial environment and competitive environment, embodied by population distribution, technology, economic environment, social culture, and politics and law, the threats include threats of new entrants, threats of alternative products, rights of customers to bargain, and rights of suppliers to bargain, and the key of the internal environment analysis is the core ability of exploring enterprises.
3. The method of claim 1, wherein: the business needs to do in S1 include establishing barrier entry strategies, horizontal and vertical federation strategies, price-related decisions, advertising-related decisions, channel-related decisions, and procurement-related decisions.
4. The method of claim 1, wherein: the strategic analysis in S2 includes a value chain analysis, in which a SWOT analysis method is used, and the value chain analysis can help determine resources and capabilities for increasing value, and select a field for establishing core competitiveness according to the following points: the integration of knowledge and skills, areas that the customer considers important, areas that are most important in the value chain, areas that the enterprise can control, areas that are easy to expand and bring into play.
5. The method of claim 1, wherein: the strategic analysis in S2 also includes analysis of competitors, which mainly includes analyzing actions to be taken by competitors, how enterprises strengthen and exert unique competitive advantages, and whether the relationships between enterprises and competitors can be changed.
6. The method of claim 1, wherein: the strategy type in S3 is divided into three types from the time of strategy implementation: the method comprises the steps of short-term strategy, medium-term strategy and long-term strategy, wherein the short-term strategy refers to the strategy with the time span within one year, the medium-term strategy refers to the strategy with the time span of more than one year and less than five years, the long-term strategy refers to the strategy with the time span of more than five years and less than ten years, and the strategy type is selected to be that the larger the scale of an enterprise is, the longer the time span of the strategy needs to be made is.
7. The method of claim 1, wherein: the strategy type in the S3 is divided from basic means for obtaining competitiveness and profit, and includes three types: the cost leading strategy, the difference leading strategy and the concentration strategy are divided from the aspects of increasing income and market share, and comprise four types: market centralization type, product centralization type, market development type and product development type.
8. The method of claim 1, wherein: the planning system in the S4 includes intermediate planning, project planning, duration and budget, and the functional strategy includes production, marketing, finance and human resource strategy.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112819369A (en) * | 2021-02-24 | 2021-05-18 | 上海应用技术大学 | Planning method and system for enterprise development strategy |
| CN112950253A (en) * | 2021-01-27 | 2021-06-11 | 上海华与华营销咨询有限公司 | Brand strategy system |
| CN112990693A (en) * | 2021-03-11 | 2021-06-18 | 上海应用技术大学 | Method and system for making enterprise development target |
| CN117273609A (en) * | 2023-09-22 | 2023-12-22 | 广州巨斧科技有限公司 | Method and system for selecting suppliers for enterprise purchasing |
-
2020
- 2020-07-09 CN CN202010656136.3A patent/CN111932073A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112950253A (en) * | 2021-01-27 | 2021-06-11 | 上海华与华营销咨询有限公司 | Brand strategy system |
| CN112819369A (en) * | 2021-02-24 | 2021-05-18 | 上海应用技术大学 | Planning method and system for enterprise development strategy |
| CN112990693A (en) * | 2021-03-11 | 2021-06-18 | 上海应用技术大学 | Method and system for making enterprise development target |
| CN117273609A (en) * | 2023-09-22 | 2023-12-22 | 广州巨斧科技有限公司 | Method and system for selecting suppliers for enterprise purchasing |
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