CN113627962A - Enterprise brand information acquisition system for marketing management - Google Patents

Enterprise brand information acquisition system for marketing management Download PDF

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CN113627962A
CN113627962A CN202010375796.4A CN202010375796A CN113627962A CN 113627962 A CN113627962 A CN 113627962A CN 202010375796 A CN202010375796 A CN 202010375796A CN 113627962 A CN113627962 A CN 113627962A
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CN113627962B (en
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曹恩伟
李海东
熊伟
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Jingdezhen Ceramic Institute
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Abstract

The invention discloses an enterprise brand information acquisition system for marketing management, and relates to the technical field of marketing management. The invention comprises an information acquisition module, a digitization module, an online modification module, an acquisition controller, a database module, a market research module, a brand optimization module and a brand query module, wherein the output end of the information acquisition module is connected with the input end of the digitization module. According to the invention, by arranging the brand optimization module and the VR simulation watching module, the enterprise brand can be recognized by consumers, the brand propaganda effect is better, the VR simulation watching module is used for simulating the brand to decorate in different environments, the VR equipment is used for watching the decoration effects in different directions, and then the brand optimization module is used for optimizing the brand until the brand is coordinated with the environment, so that the best brand propaganda effect is achieved, and by applying multiple acquisition modes, an operator can acquire brand information at any time and any place, so that the acquisition is more convenient and more comprehensive.

Description

Enterprise brand information acquisition system for marketing management
Technical Field
The invention belongs to the technical field of marketing management, and particularly relates to an enterprise brand information acquisition system for marketing management.
Background
Marketing is a function, and is an activity, process and system for creating, communicating, spreading and transmitting client value for the benefit of the organization and the benefit of the benefit relatives, mainly refers to the process of the marketing personnel developing the operation activities and the sales behaviors aiming at the market, the marketing method comprises the integrated marketing transmission, the database marketing, the network marketing, the direct and repeated marketing, the relationship marketing, the green marketing, the social marketing, the virus marketing and the crisis marketing, the marketing management is caused by the socialization of the marketing activities, the marketing activities have wider and wider fields along with the deep development of the marketing activities, and a plurality of new theories, techniques and methods are continuously emerged, which relate to more marketing personnel, organizations, commodities, information and the like, and the tasks of the marketing management, it is the level, timing and nature of the regulation of demand to facilitate the achievement of enterprise goals, the essence of which is the process of demand management, marketing management, that is, the management of enterprise discovery, analysis, selection and utilization of market opportunities to achieve enterprise tasks and goals.
The enterprise brand refers to a brand taking an enterprise name as a brand name, the enterprise brand conveys the business idea, the enterprise culture, the enterprise value concept of an enterprise, the attitude of consumers and the like, the enterprise brand can effectively break through the barriers between regions, cross-regional business activities are carried out, a unified image is provided among all floors with great differences, a unified promise is provided, association is formed among different products, the resources of product brands are integrated, an excellent brand can form an advantageous enterprise, the enterprise brand needs to be managed in the marketing management process, the enterprise brand management is the whole process of establishing, maintaining and consolidating the brand, the relationship between the brand and the consumers is effectively monitored and controlled through the brand management, the competitive advantage of the brand is finally formed, the enterprise behavior is more faithful to the core value and spirit of the brand, and the brand is kept competitive power, however, the existing enterprise brand information collecting system is inconvenient to collect and difficult to optimize brands to achieve the best brand advertising effect, so that improvement on the prior art is necessary to solve the above problems.
Disclosure of Invention
The invention aims to provide an enterprise brand information acquisition system for marketing management, which is characterized in that an enterprise brand can be recognized by consumers better by arranging a brand optimization module and a VR simulation watching module, the brand is simulated to be decorated in different environments by the VR simulation watching module, the decoration effects in different directions are watched by VR equipment, the brand is optimized by the brand optimization module until the brand is coordinated with the environment, and the best brand advertising effect is achieved.
In order to solve the technical problems, the invention is realized by the following technical scheme:
the invention relates to an enterprise brand information acquisition system for marketing management, which comprises an information acquisition module, a digitization module, an online modification module, an acquisition controller, a database module, a market research module, a brand optimization module and a brand query module, wherein the output end of the information acquisition module is connected with the input end of the digitization module, the output end of the digitization module is connected with the input end of the online modification module, the output end of the online modification module is connected with the input end of the acquisition controller, the output end of the acquisition controller is connected with the input end of the database module, the output end of the acquisition controller is also connected with the input end of a brand classification module, the output end of the brand classification module is connected with the input end of a brand label generation module, the output end of the brand label generation module is connected with the input end of the database module, the output end of the market research module, the output end of the brand optimization module and the output end of the brand query module are connected with the input end of the acquisition controller, and the output end of the acquisition controller is also connected with the input end of the brand display module and the input end of the VR simulation viewing module respectively;
the information acquisition module comprises a scanning unit, a digital camera shooting unit, a mobile phone shooting unit, a sketch drawing unit, an internet material downloading unit and a text input unit;
the digital module comprises a text acquisition unit, an audio acquisition unit, a picture acquisition unit and a video acquisition unit, and is used for extracting brand data in the information acquisition module and digitizing the brand data;
the database module comprises a processed data storage unit and an original data storage unit, the processed data storage unit is used for storing data which are processed and analyzed by the acquisition controller, classified by the brand classification module and labeled by the brand label generation module, and the original data storage unit is used for storing the acquired original data.
Further, the scanning unit comprises two-dimensional scanning and three-dimensional scanning, and the scanning unit is used for storing various images, photos and hand-drawn brand sketches into a computer.
Further, the text input unit comprises a brand idea input unit and a brand basic information input unit, the input method of the text input unit comprises a character input method and a voice input method, the brand idea input unit is used for explaining the design idea of the brand, and the brand basic information input unit is used for recording the creation time, the company information, the authorization date, the brand elements and other brand information of the brand.
Furthermore, the brand label generating module is used for generating brand labels, the brand labels are matched with the brands, and the brands in the database module can be conveniently called out through the brand labels when the brands are inquired through the brand inquiry module.
Further, the market research module investigates the acceptance and advantages and disadvantages of the brand by consumers through a literature research method and a field research method.
Furthermore, the brand display module is used for displaying two-dimensional and three-dimensional images of brands, the brand classification module is used for classifying the brands of different types, so that the brands are convenient to store and search, the brands can be divided into several categories such as household electrical industry brands, food and beverage industry brands, daily chemical industry brands, automobile and mechanical industry brands, business brands, service industry brands, clothing brands, women's clothing brands and network information industry brands according to different industries of brand products, the brands can be divided into several categories such as regional brands, domestic brands, international brands and global brands according to the popularity and the radiation area of the brands, or other classification methods are adopted, and the brand optimization module optimizes the brands through design software.
Further, the VR simulation watching module is used for simulating brands to decorate in different environments, watches decoration effects through VR equipment, and then optimizes the brands through the brand optimizing module until the brands are coordinated with the environments, and the best brand advertising effect is achieved.
The invention has the following beneficial effects:
1. according to the invention, through the arrangement of the market research module, the brand optimization module and the VR simulation watching module, enterprise brands can be recognized by consumers more, the propaganda effect of the brands is better, the market research module is used for investigating the acceptance and the advantages and the disadvantages of the brands of the consumers, then the brand optimization module is used for optimizing the brands based on the content of the market research module, the VR simulation watching module is used for simulating the brands to decorate in different environments, such as on a street lamp billboard and on the wall of a building, the VR equipment is used for watching the decoration effects in different directions, and then the brand optimization module is used for optimizing the brands until the brands are coordinated with the environments, so that the brands can be watched more comfortably and clearly by the consumers in actual life, the brand promotion of the brand is facilitated, the sale of commodities is facilitated, and the best brand propaganda effect is achieved.
2. By arranging the information acquisition module, the digitization module and the online modification module, and applying various acquisition modes, a salesman can acquire brand information at any time and any place, and the acquisition is more convenient and more comprehensive.
3. According to the invention, the brand information is systematically managed and is convenient to search and watch by arranging the brand query module, the brand classification module and the brand label generation module, the brand query module sends a viewing instruction, and the acquisition controller calls out the brand in the database module and displays the brand on the brand display module.
Of course, it is not necessary for any product in which the invention is practiced to achieve all of the above-described advantages at the same time.
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In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic block diagram of the overall architecture of the present invention;
FIG. 2 is a schematic structural diagram of an information collection module according to the present invention;
FIG. 3 is a schematic diagram of a text input unit according to the present invention;
FIG. 4 is a schematic diagram of a digital module structure according to the present invention;
FIG. 5 is a schematic diagram of the database module structure of the present invention;
in the drawings, the components represented by the respective reference numerals are listed below:
1. an information acquisition module; 2. a digitizing module; 3. an online modification module; 4. an acquisition controller; 5. a database module; 6. a brand classification module; 7. a brand label generating module; 8. a market research module; 9. a brand optimization module; 10. a brand query module; 11. a brand display module; 12. a VR simulation viewing module; 101. a scanning unit; 102. a digital camera shooting unit; 103. a mobile phone shooting unit; 104. a sketch drawing unit; 105. an internet material downloading unit; 106. a text input unit; 201. a text acquisition unit; 202. an audio acquisition unit; 203. a picture acquisition unit; 204. a video acquisition unit; 501. a processed data storage unit; 502. an original data storage unit; 10601. a brand concept input unit; 10602. a brand basic information input unit.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the invention is an enterprise brand information collecting system for marketing management, comprising an information collecting module 1, a digitizing module 2, an online modifying module 3, a collecting controller 4, a database module 5, a market research module 8, a brand optimizing module 9 and a brand inquiring module 10, wherein the output end of the information collecting module 1 is connected with the input end of the digitizing module 2, the output end of the digitizing module 2 is connected with the input end of the online modifying module 3, the output end of the online modifying module 3 is connected with the input end of the collecting controller 4, the output end of the collecting controller 4 is connected with the input end of the database module 5, the output end of the collecting controller 4 is also connected with the input end of the brand classifying module 6, the output end of the brand classifying module 6 is connected with the input end of the brand label generating module 7, the output end of the brand label generating module 7 is connected with the input end of the database module 5, the output end of the market research module 8, the output end of the brand optimization module 9 and the output end of the brand query module 10 are all connected with the input end of the acquisition controller 4, the output end of the acquisition controller 4 is also respectively connected with the input end of the brand display module 11 and the input end of the VR simulation viewing module 12, when the system is used, the information acquisition module 1 acquires brand information through multiple acquisition modes, then transmits the brand information to the digitization module 2, extracts and digitizes the brand information through the digitization module 2, then manually corrects the extracted information through the online modification module 3, transmits the corrected brand information data to the acquisition controller 4, the acquisition controller 4 stores the original data in the database module 5 on one hand, analyzes and processes the data on the other hand, the processed data is classified through the brand classification module 6, and then generates labels through the brand label generation module 7, the brand label is matched with the brand and stored in the database module 5, the acceptance and the advantages and the disadvantages of the brand are investigated by consumers through the market research module 8, then the brand is optimized through the brand optimization module 9 based on the content of the market research module 8, the simulated brand is decorated under different environments through the VR simulation watching module 12, the decoration effect is watched through VR equipment, and then the brand is optimized through the brand optimization module 9 until the brand is coordinated with the environment, the best brand propaganda effect is achieved, when the manager needs to check brand information, a checking instruction is sent out through the brand query module 10, the brand in the database module 5 is called out by the acquisition controller 4, and the brand is displayed on the brand display module 11, so that the manager can conveniently watch the brand.
As shown in fig. 2-3, the information acquisition module 1 includes a scanning unit 101, a digital camera shooting unit 102, a mobile phone shooting unit 103, a sketch drawing unit 104, an internet material downloading unit 105, and a text input unit 106, where the scanning unit 101 includes two-dimensional scanning and three-dimensional scanning, the scanning unit 101 is configured to store various images, photos, and hand-drawn brand sketches in a computer, the text input unit 106 includes a brand concept input unit 10601 and a brand basic information input unit 10602, an input method of the text input unit 106 includes a text input method and a voice input method, the brand concept input unit 10601 is configured to describe a design concept of a brand, and the brand basic information input unit 10602 is configured to record a brand creation time, company information, an authorization date, brand elements, and other brand information.
As shown in fig. 4, the digitizing module 2 includes a text collecting unit 201, an audio collecting unit 202, a picture collecting unit 203, and a video collecting unit 204, and the digitizing module 2 is configured to extract brand data from the information collecting module 1 and digitize the brand data.
As shown in fig. 5, the database module 5 includes a processed data storage unit 501 and an original data storage unit 502, the processed data storage unit 501 is used for storing data which is processed and analyzed by the acquisition controller 4, classified by the brand classification module 6, and labeled by the brand label generation module 7, and the original data storage unit 502 is used for storing the acquired original data.
In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The above are only preferred embodiments of the present invention, and the present invention is not limited thereto, and any modifications to the technical solutions described in the above embodiments, and equivalents of some technical features are included in the scope of the present invention.

Claims (7)

1. The utility model provides a marketing management is with enterprise brand information acquisition system, includes information acquisition module (1), digital module (2), online modification module (3), acquisition controller (4), database module (5), market investigation module (8), brand optimization module (9) and brand query module (10), its characterized in that: the output end of the information acquisition module (1) is connected with the input end of the digitization module (2), the output end of the digitization module (2) is connected with the input end of the online modification module (3), the output end of the online modification module (3) is connected with the input end of the acquisition controller (4), the output end of the acquisition controller (4) is connected with the input end of the database module (5), the output end of the acquisition controller (4) is also connected with the input end of the brand classification module (6), the output end of the brand classification module (6) is connected with the input end of the brand label generation module (7), the output end of the brand label generation module (7) is connected with the input end of the database module (5), the output end of the market research module (8), the output end of the brand optimization module (9) and the output end of the brand query module (10) are all connected with the input end of the acquisition controller (4), the output end of the acquisition controller (4) is also respectively connected with the input end of the brand display module (11) and the input end of the VR simulation watching module (12);
the information acquisition module (1) comprises a scanning unit (101), a digital camera shooting unit (102), a mobile phone shooting unit (103), a sketch drawing unit (104), an internet material downloading unit (105) and a text input unit (106);
the digital module (2) comprises a text acquisition unit (201), an audio acquisition unit (202), a picture acquisition unit (203) and a video acquisition unit (204), and the digital module (2) is used for extracting brand data in the information acquisition module (1) and digitizing the brand data;
the database module (5) comprises a processed data storage unit (501) and an original data storage unit (502), the processed data storage unit (501) is used for storing data which are processed and analyzed by the acquisition controller (4), classified by the brand classification module (6) and labeled by the brand label generation module (7), and the original data storage unit (502) is used for storing the acquired original data.
2. The marketing management enterprise brand information collecting system of claim 1, wherein the scanning unit (101) comprises two-dimensional scanning and three-dimensional scanning, and the scanning unit (101) is used for storing various images, photos and hand-drawn brand sketches in a computer.
3. The enterprise brand information collecting system for marketing management according to claim 1, wherein the text input unit (106) comprises a brand concept input unit (10601) and a brand basic information input unit (10602), the input method of the text input unit (106) comprises a text input method and a voice input method, the brand concept input unit (10601) is used for describing the design concept of the brand, and the brand basic information input unit (10602) is used for recording the creation time, company information, authorization date, brand elements and some other brand information of the brand.
4. The enterprise brand information collecting system for marketing management according to claim 1, wherein the brand label generating module (7) is used for generating brand labels, the brand labels are matched with brands, and when the brands are inquired through the brand inquiry module (10), the brands in the database module (5) can be conveniently called out through the brand labels.
5. The marketing management enterprise brand information collecting system of claim 1, wherein the marketing research module (8) investigates the acceptance and advantages and disadvantages of the brand by consumers through a paperwork research method and a field research method.
6. The marketing management enterprise brand information collecting system of claim 1, wherein the brand display module (11) is configured to display a two-dimensional and three-dimensional map of brands.
7. The enterprise brand information collecting system for marketing management according to claim 1, wherein the VR simulated viewing module (12) is used for simulating brands to decorate in different environments, viewing decoration effects through VR equipment, and further optimizing the brands through a brand optimizing module (9) until the brands are coordinated with the environments, so as to achieve the best brand advertising effect.
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