CN112883263A - Information recommendation method and device and electronic equipment - Google Patents

Information recommendation method and device and electronic equipment Download PDF

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CN112883263A
CN112883263A CN202110177684.2A CN202110177684A CN112883263A CN 112883263 A CN112883263 A CN 112883263A CN 202110177684 A CN202110177684 A CN 202110177684A CN 112883263 A CN112883263 A CN 112883263A
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information
shop
store
commodity
target
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CN112883263B (en
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马麦琪
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Zhejiang Koubei Network Technology Co Ltd
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Zhejiang Koubei Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The application discloses an information recommendation method and device and electronic equipment, and relates to the technical field of information. The method comprises the following steps: acquiring identification information of a target shop in a current page; acquiring at least one piece of preset commodity information corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target shop; and updating, replacing and displaying the shop information of the target shop and the at least one commodity information in a recommended display area of the target shop. According to the method and the system, the related information of the shop is provided to the user as much as possible in the page, so that the user can intuitively know the commodities in the shop before clicking the detail page of the shop, and whether clicking the shop is entered or not can be selected according to the requirement. The high-frequency content recommendation display effect can be realized, and the user can be quickly helped to make a decision.

Description

Information recommendation method and device and electronic equipment
Technical Field
The present application relates to the field of information technologies, and in particular, to an information recommendation method and apparatus, and an electronic device.
Background
With the rapid development of the internet and the acceleration of the life rhythm of people, people can acquire needed commodities on line through a network, so that the method is simple and convenient, and the time of users is saved.
Currently, commodity information is generally recommended on a home page, a recommended store list is displayed, then a user selects a store page in the list to browse in-store commodity information, and selects commodities to place orders according to self requirements.
However, in this information recommendation method, the user cannot directly know the commodity information in the store, and needs to manually click to enter the store page to check the commodity information, and if the commodity in the store does not meet the requirement, the user exits from the store page, and then repeatedly checks whether the commodity information meeting the requirement exists in other stores. Therefore, the operation of the user is complicated, the operation time of the user is prolonged, and the commodity obtaining efficiency is influenced.
Disclosure of Invention
In view of this, the present application provides an information recommendation method, an information recommendation device and an electronic device, and mainly aims to solve the technical problems that in the conventional technology, due to inaccurate commodity information recommendation, user operation is cumbersome, the user operation duration is prolonged, and further commodity acquisition efficiency is affected.
According to an aspect of the present application, there is provided an information recommendation method, including:
acquiring identification information of a target shop in a current page;
acquiring at least one piece of preset commodity information corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target shop;
and updating, replacing and displaying the shop information of the target shop and the at least one commodity information in a recommended display area of the target shop.
According to another aspect of the present application, there is provided an information recommendation apparatus including:
the acquisition module is used for acquiring the identification information of the target shop in the current page;
the acquisition module is further configured to acquire at least one piece of preset commodity information corresponding to the identification information, where the at least one piece of commodity information is commodity information meeting a preset recommendation condition in the target store;
and the display module is used for updating, replacing and displaying the store information of the target store and the at least one commodity information in the recommended display area of the target store.
According to yet another aspect of the present application, there is provided a storage medium having stored thereon a computer program which, when executed by a processor, implements the above-described information recommendation method.
According to still another aspect of the present application, there is provided an electronic device, including a storage medium, a processor, and a computer program stored on the storage medium and executable on the processor, wherein the processor implements the information recommendation method when executing the computer program.
Compared with the prior art, the information recommendation method, the information recommendation device and the electronic equipment provided by the application have the advantages that for a target shop existing in a current page, the shop information and at least one piece of commodity information meeting the preset recommendation condition in the shop are updated and replaced in the recommendation display area of the shop, and then the relevant information of the shop is provided for a user as much as possible in the page, so that the user can visually know the commodity in the shop before clicking to enter the shop detail page, and whether the shop is clicked or not can be selected according to requirements. The method and the device can realize a high-frequency-effect content recommendation display effect, help the user to make decisions quickly, reduce the tedious operation of the user, reduce the operation time of the user and improve the commodity acquisition efficiency.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic flowchart illustrating an information recommendation method provided in an embodiment of the present application;
FIG. 2 is a flowchart illustrating another information recommendation method provided in an embodiment of the present application;
fig. 3 is a flowchart illustrating an example of an application scenario provided in an embodiment of the present application;
fig. 4 is a schematic effect diagram illustrating an example of an application scenario provided by an embodiment of the present application;
fig. 5 is a schematic effect diagram illustrating another example of an application scenario provided in an embodiment of the present application;
fig. 6 shows a schematic structural diagram of an information recommendation device according to an embodiment of the present application.
Detailed Description
The present application will be described in detail below with reference to the accompanying drawings in conjunction with embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
The commodity information recommendation method aims to solve the technical problems that in the prior art, due to inaccurate commodity information recommendation, user operation is complicated, the user operation time is prolonged, and further commodity obtaining efficiency is affected. The embodiment provides an information recommendation method, as shown in fig. 1, the method includes:
step 101, obtaining identification information of a target shop in a current page.
Wherein the targeted store may be a store that exists within the current page. The current page may be a top page or a middle page, etc. For example, a home page or a middle page of a product website or an Application (APP) can be acquired on a Personal Computer (PC) side or a mobile side. The identification information of the target store may be a store number or an ID of the target store.
The execution subject of the embodiment of the present invention may be a client device of a user, for example, APP, applet, public number, WEB application, or the like installed on a smart terminal such as a smart phone, a tablet computer, a PC, or the like. The high-frequency-effect content recommendation and display effect can be achieved, the user can be helped to make decisions quickly, the complexity of user operation is reduced, the user operation duration is reduced, and the commodity acquisition efficiency is improved.
And 102, acquiring at least one piece of preset commodity information corresponding to the identification information of the target store.
The preset at least one commodity information can be the commodity information meeting the preset recommendation condition in the target shop. The commodity information can comprise pictures, animations, short videos and the like for describing commodities, and can also comprise related information such as names, prices, purposes and suitable crowds of the commodities, and specific contents of the commodity information can be preset according to actual requirements. The at least one preset commodity information corresponding to the identification information of the target store can be commodity information of a commodity which is popular in the store, newly on-line or once acquired by the user, namely the commodity information which is considered to be in accordance with the preset recommendation condition. Similarly, the specific condition content of the preset recommendation condition can be preset according to the actual requirement.
For example, each commodity information (e.g., commodities a1, a2 …) meeting the preset recommendation condition in each store (shop) may be preset at the background system side, and then the shop (shop) and the corresponding commodities a1, a2 … are associated, so as to establish a corresponding mapping relationship. The client may subsequently request the backend system to obtain the mapping relationship, and further obtain at least one piece of merchandise information (merchandise a1, a2 …) preset corresponding to the identification information (shopid of the target store) of the target store through the mapping relationship. Or the mapping relation and the corresponding preset commodity information can be stored locally at the client side in advance, and then the client side can directly call locally, and the like.
And 103, updating, replacing and displaying the shop information of the target shop and at least one commodity information in the recommended display area of the target shop.
The store information of the target store may include contents such as a name, a trademark (LOGO), a chain store brand, and an operation item of the store, and may be preset according to actual needs. For example, in a take-away scenario, the store information may be the LOGO of the store. The recommended display area may be preset according to actual needs, for example, the original display area of the target store LOGO may be set as the recommended display area of the target store, or any partial area in the area where the target store is originally displayed.
The mode of updating the replacement display can be in various forms, such as a carousel display, a display of timed replacement and the like. For example, a LOGO picture of a store and a product picture of two hot products in the store are displayed in turn or displayed by replacing the pictures at regular time in a recommended display area of the store.
Compared with the conventional method, the information recommendation method provided by the embodiment updates and replaces at least one item of commodity information meeting the preset recommendation condition in the store in the recommendation display area of the store for the target store in the current page, and further provides the relevant information of the store to the user as much as possible in the page, so that the user can intuitively know the commodity in the store before clicking the detail page of the store, and whether the user clicks the store or not can be selected according to the requirement. The method and the device can realize a high-frequency-effect content recommendation display effect, help the user to make decisions quickly, reduce the tedious operation of the user, reduce the operation time of the user and improve the commodity acquisition efficiency.
Further, as a refinement and an extension of the specific implementation of the above embodiment, in order to fully describe the specific implementation of the present embodiment, the present embodiment further provides another information recommendation method, as shown in fig. 2, where the method includes:
step 201, obtaining the identification information of the target shop in the current page.
In an actual application scenario, because a large number of recommended stores may exist in the current page, if the in-store commodity information preset in the stores is obtained at the same time, not only is the processing pressure of the local client increased, but also the delay effect may be caused by the influence of bandwidth, and further the high-efficiency content recommendation display effect is influenced. To solve this problem, the target store in the present embodiment may be a store existing in the display area of the current page. If a store exists in the browsing focus area of the current page, the browsing focus area may be a page area presented to the user in the current page, or a page area + to be presented to the user in the current page. For example, the content of the current page is more, the display scale is greatly adjusted, and the terminal screen has a limited size, and the user is required to slide a scroll bar, drag a scroll wheel, or slide the touch screen up and down to display other non-displayed page content, so that the current page content area currently displayed in the terminal screen, or currently displayed and to be displayed, can be determined as the browsing focus area of the current page.
Through the optional mode, when the number of shops in the current page is large, the shop with high efficiency of shop and in-shop commodity fusion can be recommended and displayed preferentially on the shops which are displayed to the user or are displayed to the user and are to be displayed for the user in the current page. The shop to be shown for the user in the current page and the shop to be shown for the user can be determined according to the showing area in the current page. For example, according to the current display area in the page, the content currently displayed in the page is determined, and then the shop currently displayed in the page is determined as the shop displayed to the user in the current page. For obtaining the shop to be shown for the user, a target area which is close to the current showing area and is not shown in the page can be obtained, and the shop to be shown for the user can be obtained from the target area according to the browsing operation instruction of the user.
The preprocessing of the high-frequency content recommendation display is temporarily not carried out on other shops (except shops which are shown to the user, currently shown to the user and to be shown to the user in the current page) in the current page, so that the processing pressure of a local client is reduced, the bandwidth can be saved, the local storage space can be saved, and the high-frequency content recommendation display effect of shops in the focus area browsed by the user in the current page can be ensured.
Step 202, at least one piece of preset commodity information corresponding to the identification information of the target store is obtained.
The corresponding preset at least one commodity information can be the commodity information which accords with the preset recommendation condition in the target shop. Optionally, the commodity information meeting the preset recommendation condition may be commodity information recorded by browsing and/or obtained by the user to be recommended in the target store, and/or commodity information popular in the target store, newly on-line and/or having activities. The user to be recommended may be a user currently logged in at the client side. For example, in order to help the user quickly know whether the goods which need to be acquired exist in the shop, some hot goods (such as the goods which are relatively intensively acquired in the shop or the goods which are popular at present and exist in the shop), and/or active goods (such as discount goods, full discount goods and the like), and/or new online goods (such as the goods which are newly put on the shelf in the shop), and/or the goods which are acquired and/or browsed by the user at the shop once can be updated, replaced and displayed together with the shop information, the information recommendation strength is increased, compared with the prior art, the related information of the shop is provided to the user in the page as much as possible, so that the user can quickly know the business content of the shop, the user can be quickly helped to make a decision, the user operation complexity is reduced, and the user operation duration is reduced, the commodity obtaining efficiency is improved.
And 203, if the continuous display time of the same store information in the current page is greater than or equal to a preset time threshold, updating, replacing and displaying the store information of the target store with the continuous display time greater than or equal to the preset time threshold and at least one piece of corresponding preset commodity information in the recommended display area of the target store.
The continuous presentation time of the same store information in the current page can also be regarded as the stay time of the user browsing focus in the current page. The browsing focus can be regarded as a visual focus position of the user in the information browsing process, and can correspond to the area N shown in the current page, the page information content in the area N can be regarded as the information content being browsed and viewed by the user, and the target store in step 203 is also the store shown in the area N. When the user slides the page, the page information displayed in the area N is updated, so in this embodiment, the staying time of the browsing focus in the current page can be determined according to the continuous display time of the same store information in the area N.
The preset time length threshold value can be preset according to actual requirements and is used for judging whether the user has time to browse more information in the browsing process, if the stay time of the user browsing focus in the current page is less than the threshold value (for example, the stay time can be set to be 2 seconds), the browsing speed of the user is relatively high, no time is provided for browsing more recommended information in the same block area in the current page, and useless information recommendation effect can be caused by displaying updated and replaced information to the recommended information, so that the effect of updating and replacing the information of the shop and the commodity in a fusion mode can be not triggered, and local resources of the client side can be saved. If the stay time of the browsing focus of the user in the current page is greater than or equal to the threshold, the browsing speed of the user is relatively slow, and more information can be browsed in the browsing focus area of the current page, so that the effect of updating, replacing and displaying the information of the shop and the information of the goods in a fusion mode can be triggered, and a better information recommendation effect can be achieved.
Illustratively, the updating, replacing and displaying the store information of the target store and at least one piece of corresponding preset commodity information in the recommended display area of the target store may specifically include: and performing carousel and/or replacement and/or cyclic display on the store information of the target store and at least one piece of corresponding preset commodity information in a recommended display area of the target store according to a preset frequency. It should be noted that there may be more alternative switching display modes in addition.
For example, for a store LOGO picture of a store and a commodity picture of two commodities (a new online commodity and a hot commodity) in the store, the three pictures are displayed in turn, and/or displayed alternately, and/or displayed circularly in a recommended display area of the store according to a certain frequency (for example, updated once every 2 seconds). The effect of automatically playing the pictures is achieved, so that when a user browses the view focus and stays in the current page, more store information can be acquired, particularly popular goods, new online goods and the like in the store can be included, and the user is quickly helped to make a choice.
Optionally, the recommended display area of the target store may be a LOGO display area of the target store. Correspondingly, the update and replacement display is carried out on the store information of the target store and at least one piece of corresponding preset commodity information in the recommended display area of the target store, and the update and replacement display method specifically comprises the following steps: and updating, replacing and displaying the store LOGO picture and the commodity information picture of the target store in the LOGO display area of the target store.
The method has the advantages that the LOGO display area of the shop originally only displays the LOGO picture of the shop, the update, replacement and display are carried out on the LOGO picture and the commodity information picture of the shop, the display effect of other information of the shop is not interfered as far as possible, the unchanged LOGO display area is changed into the area capable of dynamically updating and displaying more content effects, and a user can conveniently browse more information.
And step 204, responding to the click command in the updated replacement display information, and acquiring clicked shop information or commodity information.
In this embodiment, the updated and replaced display information in the recommended display area of the target store can be provided for the user to browse, and also can bind a corresponding event, and when some content in the updated and replaced display information is clicked by the user, the event bound by the content can be triggered, such as jumping to a store detail page and the like. The process shown in steps 205a and 205b may be specifically performed.
In step 205a, if the user clicks the store information, the store page corresponding to the clicked store information is acquired and displayed.
The shop page can be a detail page of the shop, and in the page, the user can browse more commodity information in the shop and then order and obtain the commodity information.
In step 205b, which is parallel to step 205a, when the user clicks the product information, the store page of the store corresponding to the clicked product information is acquired and displayed.
For example, the commodity information is bound with the corresponding shop identification in advance, and then when the user clicks the commodity information, the user can enter the detail page of the corresponding shop according to the bound shop identification.
Sometimes, a lot of commodity information is contained in the store detail page, and in order to facilitate a user to directly transfer to a browsing area of the commodity information by clicking the commodity information, optionally, 205b may specifically include: firstly, acquiring a commodity display area of clicked commodity information in a shop page; then determining a page area to be displayed in the shop page according to the commodity display area, wherein the page area to be displayed comprises the commodity display area; and finally, displaying the page area to be displayed. By the optional mode, the currently displayed commodity can be positioned in the anchoring point and then jump to the commodity acquisition area, so that the commodity acquisition path of a user is concise, and the commodity access efficiency can be improved.
Exemplarily, determining a page area to be displayed in a shop page according to a commodity display area of a clicked commodity includes: firstly, acquiring an area position A of a commodity display area of a clicked commodity in a shop page and the size 1 of the commodity display area; then comparing the size 1 with the size 2 of a page window display area (information display page window browsed by a user); if the size 1 is equal to or close to the size 2, the commodity display area can be directly used as a page area to be displayed in the shop page, or the commodity display area is subjected to fine adjustment to adapt to the size 2 and then used as the page area to be displayed in the shop page; if the size 2 is larger than the size 1, and the difference between the size 2 and the size 1 is larger than a certain threshold, other adjacent commodity display areas can be filled according to the area position A, so that a page area to be displayed in a shop page is obtained, and a user can see not only a clicked commodity but also adjacent commodities of the clicked commodity.
For convenience of understanding the specific implementation process of the method of the above embodiment, the following application scenarios are given, but not limited to:
taking a take-out scene as an example, currently, a shop list is recommended and displayed in a take-out home page, the home page does not show shops and dishes at the same time, only shop information is shown, and the function of recommending dishes is not anchored by clicking, so that a user cannot directly know the dish information operated in the shop, the user can check the dish information after manually clicking to enter the shop page, if the dishes in the shop do not meet the requirement, the user exits from the shop page, and then the user repeatedly executes to check whether dishes meeting the requirement exist in other shops. Therefore, the user operation is complicated, the user operation time is prolonged, and the takeout obtaining efficiency is influenced.
In order to solve the above problem, according to the method of this embodiment, as shown in fig. 3, in-store commodities a1 and a2 … are prepared in the background system side in advance, then the shop (shopping) is associated with the commodities a1 and a2 …, and commodity selection and unvarnished transmission rules B1 and B2 … are established, that is, page jump events corresponding to the commodities a1 and a2 … after clicking are respectively established. Based on the pre-configured content, when the user enters a takeout home page, firstly judging whether the browsing view stays on the current page for 3 seconds or more, if not, determining not to play in turn, and continuing to browse downwards in a sliding manner; and if the browsing focus stays on the current page for 3 seconds or more, the target identifier (synod) of the shop in the area where the browsing focus stays in the takeaway homepage can be obtained, and then the commodities A1 and A2 … related to the target identifier are obtained. The specific effects of the carousel store and the commodities A1 and A2 … on the commodity LOGO card can be shown in FIG. 4. When the user clicks the commodity A1, the shopid corresponding to the commodity A1 can be obtained, and then the corresponding shop detail page is entered according to the shopid, and the shop detail page can be directly anchored to the position of the recommended dishes, and the specific effect can be as shown in FIG. 5.
By applying the scheme, in the browsing process of a user, information of shops and dishes is provided at the same time, the frequency effect of the first page shop + dish list is improved, pictures are automatically displayed in a carousel mode, and the carousel rule is as follows: and the user stays at the current page focus for 3 seconds or more and starts the carousel. The user slides the price and attribute tag for the first piece, which may be the store LOGO, and the next 2-3 pieces, which may be store dish + current dish. And the dishes may be dishes browsed or purchased by the user, recommended/special dish/new dish/hot dish of the current shop, and the like. And the dishes displayed at present are ordered into the dish ordering machine, so that the dishes can be obtained by jumping to the visible place at the anchoring point, the ordering path of the user is simple, and the visiting and purchasing rate can be improved. By applying the high-frequency-effect carousel display scheme in the home page recommendation stream, the shop and dishes are transmitted transparently, so that the decision making of the user can be quickly helped, and the visiting and purchasing rate is improved.
Further, as a specific implementation of the method shown in fig. 1, the present embodiment provides an information recommendation apparatus, as shown in fig. 6, the apparatus includes: an acquisition module 31 and a display module 32.
The obtaining module 31 is configured to obtain identification information of a target store in a current page;
the obtaining module 31 is further configured to obtain at least one preset commodity information corresponding to the identification information, where the at least one commodity information is commodity information meeting a preset recommendation condition in the target store;
the display module 32 is configured to update, replace and display the store information of the target store and the at least one item of merchandise information in the recommended display area of the target store.
In a specific application scenario, optionally, the target store is a store existing in a browsing view-focus area of a current page;
the display module 32 is specifically configured to update, replace and display the store information of the target store and at least one piece of preset commodity information, where the continuous display duration of the same store information in the current page is greater than or equal to a preset duration threshold, in the recommended display area of the target store.
In a specific application scenario, the display module 32 is specifically configured to perform carousel and/or alternate and/or cyclic display on the store information of the target store and the at least one commodity information in the recommended display area of the target store according to a preset frequency.
In a specific application scenario, the obtaining module 31 is further configured to respond to a click instruction in the updated replacement display information, and obtain clicked store information or commodity information;
the display module 32 is further configured to, if the clicked store information is the store information, obtain a store page corresponding to the clicked store information for displaying;
the display module 32 is further configured to, if the clicked item information is item information, obtain a store page of a store corresponding to the clicked item information for displaying.
In a specific application scenario, the display module 32 is specifically configured to obtain a commodity display area of the clicked commodity information in a shop page; determining a page area to be displayed in a shop page according to the commodity display area, wherein the page area to be displayed comprises the commodity display area; and displaying the page area to be displayed.
In a specific application scenario, optionally, the commodity information meeting the preset recommendation condition is that the user to be recommended browses and records and/or obtains recorded commodity information in the target store, and/or is popular in the target store, and/or newly online, and/or has activity.
In a specific application scenario, optionally, the recommended display area of the target store is a trademark LOGO display area of the target store.
In a specific application scenario, the display module 32 is specifically configured to update, replace and display a store LOGO picture and a commodity information picture of the target store in a LOGO display area of the target store.
In a specific application scenario, optionally, the target store is a store existing in a display area of the current page.
It should be noted that other corresponding descriptions of the functional units related to the information recommendation device provided in this embodiment may refer to the corresponding descriptions of the methods in fig. 1 and fig. 2, and are not described herein again.
Based on the above methods shown in fig. 1 and fig. 2, correspondingly, the present application further provides a storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the above information recommendation method shown in fig. 1 and fig. 2.
Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.), and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method of the embodiments of the present application.
Based on the method shown in fig. 1 and fig. 2 and the virtual device embodiment shown in fig. 6, in order to achieve the above object, an embodiment of the present application further provides an electronic device, which may specifically be a PC, a tablet computer, a smart phone, a smart watch, a smart bracelet, or other network devices, and the client device includes a storage medium and a processor; a storage medium for storing a computer program; a processor for executing a computer program to implement the information recommendation method as shown in fig. 1 and 2.
Optionally, the above entity devices may further include a user interface, a network interface, a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WI-FI module, and the like. The user interface may include a Display screen (Display), an input unit such as a keypad (Keyboard), etc., and the optional user interface may also include a USB interface, a card reader interface, etc. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), etc.
Those skilled in the art will appreciate that the physical device structure of an electronic device provided in the present embodiment does not constitute a limitation to the two physical devices, and may include more or less components, or combine some components, or arrange different components.
The storage medium may further include an operating system and a network communication module. The operating system is a program that manages the hardware and software resources of the above-described physical devices, and supports the operation of the information processing program as well as other software and/or programs. The network communication module is used for realizing communication among components in the storage medium and communication with other hardware and software in the information processing entity device.
Through the above description of the embodiments, those skilled in the art will clearly understand that the present application can be implemented by software plus a necessary general hardware platform, and can also be implemented by hardware. Through the technical scheme of the embodiment, compared with the conventional mode at present, for the target shop existing in the current page, the embodiment updates, replaces and displays the shop information and at least one commodity information meeting the preset recommendation condition in the shop in the recommendation display area of the shop, so that before a user clicks an entry shop detail page, the user can visually know the commodity in the shop, and further can select whether to click the entry shop according to the requirement. The high-frequency-effect content recommendation and display effect can be achieved, the user can be helped to make decisions quickly, the complexity of user operation is reduced, the user operation duration is reduced, and the commodity acquisition efficiency is improved.
Those skilled in the art will appreciate that the figures are merely schematic representations of one preferred implementation scenario and that the blocks or flow diagrams in the figures are not necessarily required to practice the present application. Those skilled in the art will appreciate that the modules in the devices in the implementation scenario may be distributed in the devices in the implementation scenario according to the description of the implementation scenario, or may be located in one or more devices different from the present implementation scenario with corresponding changes. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above application serial numbers are for description purposes only and do not represent the superiority or inferiority of the implementation scenarios. The above disclosure is only a few specific implementation scenarios of the present application, but the present application is not limited thereto, and any variations that can be made by those skilled in the art are intended to fall within the scope of the present application.

Claims (10)

1. An information recommendation method, comprising:
acquiring identification information of a target shop in a current page;
acquiring at least one piece of preset commodity information corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target shop;
and updating, replacing and displaying the shop information of the target shop and the at least one commodity information in a recommended display area of the target shop.
2. The method as claimed in claim 1, wherein the updating and replacing the store information of the target store and the at least one item information in the recommended display area of the target store comprises:
and if the continuous display time length of the same shop information in the current page is greater than or equal to a preset time length threshold value, updating, replacing and displaying the shop information of the target shop with the continuous display time length greater than or equal to the preset time length threshold value and at least one piece of preset commodity information in the recommended display area of the target shop.
3. The method as claimed in claim 1, wherein the updating and replacing the store information of the target store and the at least one item information in the recommended display area of the target store comprises:
and performing carousel and/or replacement and/or cyclic display on the store information of the target store and the at least one commodity information in a recommended display area of the target store according to a preset frequency.
4. The method as claimed in claim 1, wherein after the update replacement display of the store information of the targeted store and the at least one item information in the recommended display area of the targeted store, the method further comprises:
responding to a click instruction in the updated replacement display information, and acquiring clicked shop information or commodity information;
if the clicked shop information is the shop information, obtaining a shop page corresponding to the clicked shop information for displaying;
and if the clicked commodity information is obtained, obtaining a shop page of the shop corresponding to the clicked commodity information for showing.
5. The method according to claim 4, wherein the obtaining of the shop page of the shop corresponding to the clicked commodity information for displaying specifically comprises:
acquiring a commodity display area of the clicked commodity information in a shop page;
determining a page area to be displayed in a shop page according to the commodity display area, wherein the page area to be displayed comprises the commodity display area;
and displaying the page area to be displayed.
6. The method according to claim 1, wherein the commodity information meeting the preset recommendation condition is the commodity information recorded by browsing and/or obtained by the user to be recommended in the target store, and/or the commodity information popular and/or newly on-line and/or having activity in the target store;
the target shop is a shop existing in a display area of the current page.
7. The method of claim 1, wherein the recommended display area of the target store is a trademark LOGO display area of the target store;
the updating, replacing and displaying the store information of the target store and the at least one commodity information in the recommended display area of the target store specifically includes:
and updating, replacing and displaying the store LOGO picture and the commodity information picture of the target store in the LOGO display area of the target store.
8. An information recommendation apparatus, comprising:
the acquisition module is used for acquiring the identification information of the target shop in the current page;
the acquisition module is further configured to acquire at least one piece of preset commodity information corresponding to the identification information, where the at least one piece of commodity information is commodity information meeting a preset recommendation condition in the target store;
and the display module is used for updating, replacing and displaying the store information of the target store and the at least one commodity information in the recommended display area of the target store.
9. A storage medium having stored thereon a computer program, characterized in that the computer program, when executed by a processor, implements the information recommendation method of any one of claims 1 to 7.
10. An electronic device comprising a storage medium, a processor, and a computer program stored on the storage medium and executable on the processor, wherein the processor implements the information recommendation method of any one of claims 1 to 7 when executing the computer program.
CN202110177684.2A 2021-02-09 2021-02-09 Information recommendation method and device and electronic equipment Active CN112883263B (en)

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