JP5084902B2 - Product information providing apparatus and method - Google Patents

Description

  The present invention relates to a product information providing apparatus and method for providing product information in Internet shopping.

  In recent years, with the spread of the Internet, Internet shopping that allows users to purchase products on the Internet is routinely performed. In Internet shopping, a user searches for a desired product for purchase in an accessed shopping site, and purchases the desired product while referring to the search result.

  At this time, basic information about the product such as the name, image, price, and recommendation text of the product is displayed as the search result, and information that is not changed while the product is being exhibited (hereinafter, fixed information) Is displayed. In addition, at so-called sale time such as product replacement time, discount information of the product may be displayed in addition to fixed information (see, for example, Patent Document 1). And a user will determine purchase of the said product with reference to fixed information, discount information, etc. of a product.

  And the discount information of the product, etc., when the seller of the product or the manager of the system notifies the user of the shopping site in advance when the price is set, and the date and time when the notification was made The discount information is displayed all at once in addition to the fixed product information.

JP 2009-217452 A

  However, if there is a period when the number of users accessing the product information increases during the period other than the sale period, even if the product is not purchased, the seller of the product will change the item according to the access status. , Sales promotion information such as discount information could not be displayed in real time. In this case, although there is a great deal of access, information for sales promotion cannot be displayed in a timely manner, and there may be a loss of opportunity such as failure to lead to purchase of a product.

  In addition, since the date and time when discount information is displayed is announced, there are many users who take consumption behavior to refrain from purchasing the product immediately before that, etc., so the sales of the shopping site may decline extremely is there.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a product information providing apparatus and method that enables an exhibitor of a product to carry out sales promotion activities of the product in real time in Internet shopping.

  (1) A merchandise information providing apparatus that transmits information related to merchandise to the user terminal in response to a request from a user terminal via a communication network, and a fixed information storage unit that stores the fixed information related to the merchandise, Change information receiving means for receiving change information, which is information different from the fixed information of the product, with information for specifying a display period, and a display request for receiving a display request for the product from the user terminal Provided on the display screen of the fixed information when there is the variation information determination means for determining whether or not there is the variation information for the product in response to the display request, and the variation information for the product. Product information transmitting means for inserting the variation information into a variation information display frame and transmitting the variation information to a user terminal that has accepted the display request. The fluctuation information receiving means further includes a fluctuation information extracting means for accessing the short blog server that publishes the short message and extracting the fluctuation information by extracting the short message transmitted from the seller terminal including a predetermined keyword. The product information transmission means transmits a program for causing the user terminal to repeatedly execute the display request to the user terminal, and repeats the processing of the display request reception means, the variation information determination means, and the product information transmission means. A product information providing apparatus that, when executed, inserts the variation information into the variation information display frame provided on the fixed information display screen in the user terminal.

The product information providing apparatus described in (1) receives, from the seller terminal, variation information that is information different from the fixed information, with information specifying a display period for the product. Further, the product information providing device extracts a short message including a predetermined keyword from the short blog server and stores the predetermined keyword as variation information. When the product information providing apparatus receives a display request for the product from the user terminal, the product information providing apparatus determines whether or not there is variation information for the product, and if the variation information is present and the variation information is in the display period, The variation information is inserted into a variation information display frame provided on the fixed information display screen for the product, and transmitted to the user terminal that has received the display request together with a program that causes the user terminal to repeatedly execute the display request.
Thereby, the seller of goods can display the set fluctuation information on the user terminal during the display time of the fluctuation information on the shopping site. In addition, since the fluctuation information can be extracted from the short blog server, the fluctuation information can be reflected whenever the communication with the short blog server is possible. Furthermore, since it is impossible for the user to grasp when the variation information is displayed, it is possible to prompt the user to repeatedly access the product information with expectation. In addition, since it is unknown to the user when the fluctuation information is displayed, it is possible to contribute to suppressing consumption behavior such that the user refrains from purchasing before the fluctuation information is displayed. In addition, since the user terminal repeatedly repeats the display request, even if the variation information is updated while the screen including the variation information is being displayed on the user terminal, the update is performed even if the user of the user terminal does not perform an operation. Can be displayed.

  (2) In the product information providing apparatus according to (1), the display request includes a search query related to the product transmitted from the user terminal, and based on the search query received from the user terminal, A product information providing apparatus further comprising product search means for searching the fixed information storage means, wherein the variation information determination means determines the presence or absence of the variation information for each product included in the search result by the search query.

In the product information providing device described in (2), in addition to the device described in (1), the display request includes a search query, and the change information of each product included in the search result by the search query is included. The presence or absence can be determined.
As a result, the product information providing apparatus can configure a screen including the variation information for a plurality of products included in the search result, and transmit the screen to the user terminal.

  (3) A product information providing method for transmitting information about a product to the user terminal in response to a request from a user terminal via the Internet, wherein the computer includes a fixed information storage unit that stores the fixed information related to the product. A change information receiving step for receiving change information that is different from the fixed information of the product with information specifying a display period from the seller terminal in the computer, and the product from the user terminal A display request receiving step for receiving a display request, a change information determining step for determining presence or absence of the change information for the product in response to the display request, and the fixed information when there is the change information for the product. The change information is inserted into the change information display frame provided on the information display screen, and the display request is accepted. A product information transmission step to be transmitted to the user terminal, wherein the variation information reception step accesses a short blog server that publishes a short message and transmits the short message including the predetermined keyword from the seller terminal. And a variation information extracting step for extracting the variation information, wherein in the product information transmission step, a program for causing the user terminal to repeatedly execute the display request is transmitted to the user terminal, and the display request acceptance The process of inserting the variation information into the variation information display frame provided on the display screen of the fixed information is executed at the user terminal by repeatedly executing the processing of the step, the variation information determination step and the product information transmission step. How to make.

  The method described in (3) can achieve the same effects as the product information providing device described in (1).

  ADVANTAGE OF THE INVENTION According to this invention, the goods information provision apparatus which can perform the sales promotion activity of goods in real time in internet shopping can be provided.

It is a figure which shows the functional block of the merchandise information provision apparatus which concerns on embodiment of this invention, and the function outline | summary of the peripheral device. It is a figure which shows the fixed information table which concerns on embodiment of this invention. It is a figure which shows the fluctuation | variation information table which concerns on embodiment of this invention. It is a flowchart which shows the flow of the process which the merchandise information provision apparatus which concerns on embodiment of this invention performs. It is a flowchart which shows the flow of the process which the merchandise information provision apparatus which concerns on embodiment of this invention performs. It is a flowchart which shows the flow of the process which the merchandise information provision apparatus which concerns on embodiment of this invention performs. It is a display example displayed on the seller terminal according to the embodiment of the present invention. It is a display example displayed on the seller terminal according to the embodiment of the present invention. It is a display example displayed on the user terminal according to the embodiment of the present invention. It is a display example displayed on the user terminal according to the embodiment of the present invention. It is a display example displayed on the seller terminal according to the embodiment of the present invention. It is a display example displayed on the seller terminal according to the embodiment of the present invention. It is a display example displayed on the user terminal according to the embodiment of the present invention. It is a display example displayed on the user terminal according to the embodiment of the present invention.

  Embodiments of the present invention will be described below with reference to the drawings. The embodiment described below is merely an example, and the technical scope of the present invention is not limited to this.

  With reference to FIGS. 1 to 3, a product information providing apparatus 10 according to an embodiment of the present invention will be described. The embodiment described below is merely an example, and the technical scope of the present invention is not limited to this.

  With reference to FIG. 1, the merchandise information provision apparatus 10 which concerns on one Embodiment of this invention is demonstrated. FIG. 1 is a diagram illustrating a functional block of the product information providing apparatus 10 and an outline of functions of peripheral devices.

  The merchandise information providing apparatus 10 can communicate with the seller terminal 20, the short blog server 25, and the user terminals 30 a and 30 b (hereinafter referred to as the user terminal 30) via the communication network N, and is operated on the communication network N. It is a server that accepts various types of information about products for sale on the shopping site to be sent from the seller terminal 20 or transmits information related to the products in response to a display request from the short blog server 25 user terminal 30.

  The short blog server 25 is a server that provides a short blog service, and provides a service that allows a third party to browse freely by providing a dedicated page for each user who uses the short blog service. The number of characters that can be input as a blog may be limited, and a third party's blog page can be freely browsed or written in a predetermined writable field. These can use existing technology.

  The present embodiment is applied to a computer (product information providing apparatus 10, seller terminal 20, short blog server 25, user terminal 30, etc.) and its peripheral devices. Each unit in the present embodiment is configured by hardware included in a computer and its peripheral devices, and software that controls the hardware.

  The hardware includes a CPU as a control unit, a storage unit, a communication unit, a display unit, and an input unit. Examples of the storage unit include a memory (RAM, ROM, etc.), a hard disk drive (HDD), and an optical disk (CD, DVD, etc.) drive. Examples of the communication unit include various wired and wireless interface devices. Examples of the display unit include various displays such as a liquid crystal display and a plasma display. Examples of the input unit include a keyboard and a pointing device (mouse, tracking ball, etc.).

  The software includes a computer program and data for controlling the hardware. The computer program and data are stored in the storage unit, and are appropriately executed and referenced by the control unit. The computer program and data can be distributed via a communication network, and can also be stored and distributed on a computer-readable medium such as a CD-ROM.

Hereinafter, the functional configuration of the product information providing apparatus 10 will be described.
The control unit of the product information providing apparatus 10 includes an access information transmitting unit 11, a variation information receiving unit 12, a display request receiving unit 13, a product search unit 14, a variation information determining unit 15, and a product information transmitting unit 16. Have. Further, the storage unit of the product information providing apparatus 10 includes a fixed information database 101 (hereinafter referred to as “DB”) constituting the fixed information storage means, an access history DB 102 constituting the access information storage means, Information DB103.

  In response to the access information acquisition request from the seller terminal 20, the access information transmission unit 11 refers to the fixed information DB 101, and reads out the fixed information about the product and the access history about the product from the access history DB 102. To the seller terminal 20. This access information acquisition request includes information about a predetermined period specified at the seller terminal 20 including the request time. Then, the access information transmitting means transmits the access information for the predetermined period to the seller terminal 20.

  Here, the fixed information is basic information related to the products exhibited on the shopping site, and specifically includes at least information as shown in FIG.

Here, the fixed information table 111 will be described with reference to FIG. FIG. 2 is a diagram showing the fixed information table 111.
The fixed information table 111 is a table in which fixed information is stored, and is a table stored in the fixed information DB 101.

  The fixed information table 111 has at least a product ID column, a product name column, a product image data column, an introduction information data column, and a price column.

  In the product ID column, identification information for uniquely identifying each product exhibited on the shopping site is stored. Data indicating the name of each product is stored in the product name column, and image data of each product is stored in the product image data column. The introduction information data column stores text data such as a product introduction sentence, and the price column stores data indicating the price of each product. A set of these information is fixed information related to the product.

  The fixed information is information received by the product information providing apparatus 10 when selling the product from the seller terminal 20, and is stored in the fixed information DB 101.

  Returning to FIG. 1, the fluctuation information receiving means 12 receives fluctuation information from the seller terminal 20 and stores it in the fluctuation information DB 103. The variation information receiving unit 12 further includes a variation information extracting unit 121. The fluctuation information extracting unit 121 connects to the short blog server 25 that publishes a short message, extracts the short message of the user of the seller terminal 20, and when the extracted short message includes a predetermined keyword. The fluctuation information is extracted from the short message including the predetermined keyword and stored in the fluctuation information DB 103. The interval at which the fluctuation information extracting means 121 connects to the short blog server 25 can be arbitrarily set by the administrator of the product information providing apparatus 10. It may be in units of seconds, minutes or hours.

  Here, the fluctuation information is information that is different from the fixed information about the product exhibited on the shopping site, and specifically includes at least information as shown in FIG. Further, the predetermined keyword included in the short message specifically refers to a tag that is tagged such as a hash tag that gives a specific meaning with a predetermined symbol. Then, the fluctuation information extraction unit 121 extracts fluctuation information from the short message tagged with a specific tag and stores it in the fluctuation information DB 103.

Here, the fluctuation information table 112 will be described with reference to FIG. FIG. 3 is a diagram showing the variation information table 112.
The fluctuation information table 112 is a table in which fluctuation information is stored, and is a table stored in the fluctuation information DB 103.

  The fluctuation information table 112 has at least a product ID column, a post-change price data column, a display start time column, and a display end time column.

  In the product ID column, identification information for uniquely identifying each product exhibited on the shopping site is stored. This identification information is the same as the identification information of the product ID column in the fixed information table 111 stored in the fixed information DB 101.

  In the post-change price data column, information indicating the price of the product received from the seller terminal 20 is stored. This price information is information indicating the price after change when selling at a price different from the price in the fixed information of the product.

  In the display start time column and the display end time column, information on the start time and the end time for displaying the variation information in the display related to the product on the shopping site is stored. The time from the start time to the end time is a display period for displaying the variation information.

  Returning to FIG. 1, the display request receiving unit 13 receives a display request from the user terminal 30. In this embodiment, the display request includes a search query related to a product transmitted from the user terminal 30 at the shopping site.

  The product search unit 14 connects to the fixed information DB 101 based on the search query included in the display request received by the display request receiving unit 13 and acquires a search result. The search processing performed individually can be performed using a known search method.

  The fluctuation information determination unit 15 is connected to the fluctuation information DB 103 and determines whether or not there is variation information for each of the products included in the search result based on the search result of the search executed by the product search unit 14.

  The merchandise information transmitting means 16 transmits information related to the merchandise searched by the merchandise searching means 14 to the user terminal 30 that has requested display. The merchandise information transmission unit 16 includes a fluctuation information insertion unit 161.

  The variation information insertion unit 161 is configured to display the variation information in a variation information display frame provided on a display screen on which the fixed information of the product is displayed for each product for which the variation information determination unit 15 determines that there is variation information. Configure the inserted screen. The variation information insertion means 161 is provided on a display screen that reads out data (for example, image data) for performing display corresponding to the variation information from the storage unit based on the variation information, and displays the fixed information of the product. A screen in which variation information is inserted into the variation information display frame is generated.

  Further, the fluctuation information insertion unit 161 may add fluctuation information in addition to the fluctuation information display frame. For example, a display such as “XX% OFF!” Is added. Further, the fluctuation information inserting unit 161 may replace the fluctuation information with a part of the fixed information. In this case, instead of the data indicating the price of the product in the fixed information, the data indicating the changed price in the variation information is replaced.

  The merchandise information transmitting means 16 also reads out from the storage section a program that causes the user terminal 30 to repeatedly execute a display request, and the display request receiving means 13 reads the read program together with the screen data formed by the variation information inserting means 161. It transmits to the user terminal 30 which received the display request. This program is, for example, a program using Ajax (Asynchronous JavaScript (registered trademark) + XML) utilizing DHTML (Dynamic HTML) and JavaScript (registered trademark). The program causes the user terminal 30 to repeatedly execute the display request while the page for which the display request is made is displayed on the user terminal 30 after the user terminal 30 makes a display request to the product information providing apparatus 10. Preferably there is.

  With reference to FIGS. 4-6, the process which the merchandise information provision apparatus 10 performs is demonstrated. FIG. 4 is a flowchart showing a flow of processing executed by the product information providing apparatus 10.

  In step S <b> 10, the access information transmission unit 11 of the product information providing apparatus 10 receives an access information acquisition request from the seller terminal 20. This acquisition request includes information indicating which product is an access information acquisition request. This information is, for example, product identification information (information indicating a product ID). The acquisition request includes information for a predetermined period including the time of request.

  In step S11, the access information transmission unit 11 of the product information providing apparatus 10 refers to the access history DB 102 and transmits access information about the specified product to the seller terminal 20 that has received the acquisition request.

  In step S <b> 12, the fluctuation information accepting unit 12 of the product information providing apparatus 10 accepts fluctuation information from the seller terminal 20. In step S <b> 13, the fluctuation information receiving unit 12 stores the received fluctuation information in the fluctuation information DB 103.

  With reference to FIG. 5, the process which the merchandise information provision apparatus 10 performs in order to acquire fluctuation information from the short blog server 25 is demonstrated. FIG. 5 is a flowchart showing a flow of processing executed by the product information providing apparatus 10.

  In step S <b> 20, the fluctuation information extraction unit 121 of the product information providing apparatus 10 connects to the short blog server 25. In step S21, the fluctuation information extracting unit 121 of the product information providing apparatus 10 determines whether there is a short message of the user of the seller terminal 20 from the short messages received by the short blog server 25. The product information providing apparatus 10 can be determined by searching for an IP address indicating that the information is transmitted from the seller terminal 20 or the ID of the user. Alternatively, the merchandise information providing apparatus 10 may search for a message including a predetermined keyword and determine whether the message has been transmitted from the seller terminal 20. This discrimination method can use an existing technique. Then, the variation information extracting means 121 moves the process to step S22 if YES in this determination, and ends the process if NO.

  In step S <b> 22, the fluctuation information extracting unit 121 of the product information providing apparatus 10 extracts the short message of the user (seller) of the seller terminal 20 from the short messages received by the short blog server 25.

  In step S23, the fluctuation information extracting unit 121 of the product information providing apparatus 10 determines whether or not a predetermined keyword is included in the short message extracted in step S22. In order to determine, the fluctuation information extracting unit 121 determines whether there is a message including a specific tag such as a hash tag. If the determination is YES, the fluctuation information extracting unit 121 moves the process to step S24, and if NO, ends the process.

  In step S24, the fluctuation information extraction unit 121 of the product information providing apparatus 10 extracts fluctuation information from the short message including the predetermined keyword extracted in step S23, stores the fluctuation information in the fluctuation information DB 103, and ends the process.

  Next, with reference to FIG. 6, a process in which the product information providing apparatus 10 transmits information about a product in response to a display request from the user terminal 30 will be described. FIG. 6 is a flowchart showing a flow of processing executed by the product information providing apparatus 10.

  In step S <b> 30, the display request receiving unit 13 of the product information providing apparatus 10 receives a display request for a product from the user terminal 30. This display request includes a search query related to a product listed on the shopping site.

  In step S31, the product search unit 14 of the product information providing apparatus 10 connects to the fixed information DB 101 based on the search query included in the display request received by the display request receiving unit 13, and searches for a product corresponding to the search query. And get the search results.

  In step S <b> 32, the variation information determination unit 15 of the product information providing apparatus 10 determines whether there is variation information for each product included in the search result. Specifically, the variation information determination unit 15 refers to the variation information DB 103 and determines whether or not there is identification information (information indicating a product ID) of the product included in the search result. If the determination is YES in this determination, the fluctuation information determination unit 15 moves the process to step S23, and if NO, moves the process to step S24.

  In step S <b> 33, the fluctuation information determination unit 15 of the product information providing apparatus 10 acquires fluctuation information from the fluctuation information DB 103.

  In step S <b> 34, the fluctuation information insertion unit 161 of the product information providing apparatus 10 acquires fixed information from the fixed information DB 101 for the product included in the search result. In addition, the corresponding variation information is acquired from the variation information DB 103, and when the variation information is within the display period of the variation information, a screen in which the variation information is inserted into the display screen on which the fixed information is displayed is generated.

  In step S35, the merchandise information transmitting means 16 of the merchandise information providing apparatus 10 repeatedly executes a display request to the user terminal 30 together with information on the screen in which the fluctuation information is inserted into the display screen on which the fluctuation information insertion means 161 fixed information is displayed. The display request receiving unit 13 transmits the program to be received to the user terminal 30 that has received the display request, and the process returns to step S30.

  A display example of access information displayed on the seller terminal 20 will be described with reference to FIG. FIG. 7 is a display example displayed on the seller terminal 20. Below, the example of a display displayed on the seller terminal 20 which the exhibitor of goods AAA uses is demonstrated.

  On the display screen 40, a fixed information display section 41, a download number graph 42, a browsing number graph 43, input fields 44, 45, 46 and an update button 47 are displayed.

  The fixed information display unit 41 displays fixed information about the product included in the access information acquisition request transmitted from the seller terminal 20 to the product information providing apparatus 10. In this display example, an image showing software that is a product, an explanation thereof, and a price are displayed.

  The download number graph 42 shows the transition of the number of software products purchased and downloaded during a predetermined period including when the access information acquisition request is transmitted to the product information providing apparatus 10. In the present embodiment, a dotted line graph 421 and a solid line graph 422 are displayed. The dotted line graph 421 is a graph showing the change in the number of downloads on the previous day, and the solid line graph 422 is a graph showing the change in the number of downloads on the day including the time when the access information acquisition request is transmitted to the product information providing apparatus 10. . According to the solid line graph 422 in FIG. 7, it can be seen that the number of downloads is increasing rapidly from around 11:00 am.

  The browsing number graph 43 shows the transition of the browsing number at the same predetermined time as the download number graph 42. The number of browsing is the number of times the user terminal 30 has displayed the information related to the product display request from the user terminal 30. In the present embodiment, a dotted line graph 431 and a solid line graph 432 are displayed. The dotted line graph 431 is a graph indicating the number of browsing of the product AAA on the previous day, and the solid line graph 432 indicates the number of browsing for the product AAA on the day including the time when the access information acquisition request is transmitted to the product information providing apparatus 10. It is a graph. According to the solid line graph 432 in FIG. 7, it can be seen that the number of browsing is increasing rapidly from around 11:00 am. Therefore, the user of the seller terminal 20 can see that the number of downloads is increasing as the number of browsing increases.

  The input fields 44, 45, and 46 are fields for receiving input from the user of the seller terminal 20 (exhibitor of the product AAA). These are used when changing the price of the product for which the access status is currently displayed with data indicating the display period. In the present embodiment, the data indicating the display period is data in the “display start time” column and the “display end time” column of the variation information table 112.

  The input field 44 is a field that accepts input of the time for changing the price of the product, the input field 45 is a field that accepts input of the time to end the change of the price of the product, and the input field 46 is changed. This is a column for accepting price input. Below the input field 46, a display field 461 indicating a price fluctuation rate is displayed in response to accepting an input to the input field 46. The user of the seller terminal 20 makes a setting for changing the price of the product during the period specified for the product by inputting in these fields. Further, various setting information input in the input fields 44, 45, and 46 becomes variation information.

According to FIG. 7, the number of browsing tends to increase and the number of downloads also tends to increase. Moreover, according to the data of the previous day which the dotted line graph 631 of the browsing number graph 63 shows, the peak of the browsing number is from about 11:00 am to 14:00. Therefore, it is possible to expect an increase in the number of sales (downloads) of the product AAA by adding and displaying the sales promotion information of the product AAA during this time period.
Therefore, the user of the seller terminal 20 can designate the period from 12:00 to 1 pm and temporarily reduce the price of the product AAA. Thereby, the increase in the number of sales of the product AAA can be expected.

  The update button 47 is a button that triggers the seller terminal 20 to transmit various information (variation information) input in the input fields 44, 45, 46 to the product information providing apparatus 10. The merchant terminal 20 transmits the variation information to the product information providing apparatus 10 by accepting a pressing operation on the update button 47.

  With reference to FIG. 8, a display example when a short message is written in the short blog server 25 in the seller terminal 20 will be described. FIG. 8 is a display example displayed on the seller terminal 20.

  The display screen 400 displays an input field 401 for inputting a short message to a short blog, a posting button 402 for transmitting the input message to the short blog server 25, and a list of short messages posted so far. A history display area 403 is displayed.

  According to FIG. 8, the user of the seller terminal 20 (the seller of the product AAA) has input a message in the input field 401 to reduce the price of the product AAA. At this time, a “#nesage_” tag (hash tag) is input at the beginning of the message. When this tag is transmitted to the short blog server 25 by pressing the posting button 402, the short blog server 25 is used for grouping messages by the tag in the short blog system and provides product information. It is used by the fluctuation information extracting means 121 of the apparatus 10 to recognize that the message includes fluctuation information.

  When the message input in the input field 401 in FIG. 8 is transmitted to the short blog server 25, the message is displayed in the posting history display area 403 of the display screen 400. When the fluctuation information extraction unit 121 of the product information providing apparatus 10 accesses the short blog server 25 and acquires the message transmitted from the seller terminal 20, the fluctuation information extraction unit 121 has a tag that is a predetermined keyword. Since it is included, it is determined that the message includes variation information.

  The fluctuation information extraction unit 121 of the product information providing apparatus 10 analyzes the extracted message and extracts fluctuation information from the message. For the analysis for extracting the variation information from the message, for example, existing techniques such as morphological analysis and syntax analysis can be used. And the fluctuation information extraction means 121 of the merchandise information provision apparatus 10 will memorize | store the extracted fluctuation information in fluctuation information DB103, if fluctuation information is extracted.

A display example displayed on the user terminal 30 will be described with reference to FIGS. 9 to 12.
9 and 10 are display examples displayed on the user terminal 30 before the change information is transmitted from the seller terminal 20 of the seller of the product AAA, and FIGS. 11 and 12 are sellers of the product AAA. It is a display example displayed on the user terminal 30 after the fluctuation information is transmitted from the seller terminal 20 and the contents are reflected.

  According to FIG. 9, a plurality of fixed information 51, 52, 53 is displayed on the display screen 50 of the user terminal 30. Further, variation information display frames 51a, 51b, 52a, 52b, 53a, and 53b are provided in areas where the fixed information 51, 52, and 53 are displayed. These variation information display frames are display areas provided for inserting variation information on a screen on which fixed information is displayed. As fixed information displayed on the display screen 50, in this display example, an image showing software as a product, an explanatory note thereof, and a price are displayed. At the time shown in FIG. 9, the price of the product AAA is “200 yen”.

  In FIG. 9, a plurality of products (AAA, BBB, etc.) are displayed, but the same applies to the display of individual products. FIG. 10 shows an example in which information for each product is displayed on the display screen 50. More detailed information than the information displayed on the display screen 50 shown in FIG. 9 is displayed on the display screen 50 shown in FIG. 10, and the same price is displayed on each display screen 50 shown in FIGS. Fluctuation information display frames 51a and 51b are provided.

  Then, when the change information is transmitted from the seller terminal 20 of the seller of the product AAA and within the display period of the change information, the display about the product AAA is changed to the display as shown in FIGS. According to FIG. 11, the fluctuation information 54, 55, 56 for the product “AAA” is displayed in the fluctuation information display frames 51a, 51b, respectively. The fluctuation information 54 and 56 indicates a discount rate of the product AAA, and the fluctuation information 55 indicates that the price of the product AAA has been changed from “200 yen” to “56 yen”.

  Also, according to FIG. 12, on the display screen 50 on which the product AAA is displayed alone, the variation information 54, 541, 55, and 56 are displayed in the variation information display frames 51a and 51b, respectively. Here, the fluctuation information 541 is a mark that further emphasizes that the discount period is in accordance with the fluctuation information 54 indicating the discount rate, and is added in addition to the fluctuation information display frames 51a and 51b. is there. As described above, the display of the variation information may be added and changed according to the display content of the display screen 50.

  Here, with reference to FIG. 13 and FIG. 14, the flow of displaying the change information of the product CCC in response to the change in the price of the product AAA will be described. 13 is a display example displayed by the seller terminal 20 of the seller of the product CCC, and FIG. 14 is a display example displayed by the user terminal 30 after the change information of the product CCC is reflected.

  According to FIG. 13, fixed information of the product CCC is displayed on the fixed information display unit 61 on the display screen 60 of the seller terminal 20 used by the seller of the product CCC. According to this fixed information, the current price of the product CCC is “350 yen”.

  According to the download number graph 62, the dotted line graph 621 indicating the number of downloads on the previous day has a downward trend, while the solid line graph 622 indicating the number of downloads on the current day shows a rising trend time zone. On the other hand, according to the browsing number graph 63, the solid line graph 632 indicating the current day shows that the browsing number is increasing more rapidly than the dotted line graph 631 indicating the previous day. That is, while the display screen 60 is currently displayed, the sales number (download number) of the product CCC is decreasing despite the large number of browsing.

  As shown in FIG. 13, as a result of reflecting the variation information about the product AAA, as the number of views about the product AAA increases, the product CCC displayed on the same display screen 50 is also viewed in the same manner. This is because the number has increased. As the user's interest is concentrated on the product AAA that is sold at a discount, the interest in the product CCC has become relatively low, so the number of downloads is estimated to decrease accordingly. . Since a plurality of products are displayed in a list on the display screen 50 of the user terminal 30, there may be a phenomenon that the number of downloads does not increase despite the large number of browsing.

  Accordingly, it is assumed that the seller of the product CCC has decided to reduce the price of the product CCC against the price reduction of the product AAA. As shown in FIG. 13, the exhibitor of the product CCC inputs a start time and an end time for changing the price in the input fields 64 and 65, and inputs the changed price in the input field 66. The seller terminal 20 displays the price fluctuation rate in the display field 661 in response to receiving the input in the input field 66. Then, the seller terminal 20 transmits the variation information to the product information providing apparatus 10 in response to accepting the pressing operation on the update button 67.

  Thereafter, when it is within the display period of the change information of the product CCC, the change information 57, 58, 59 is displayed in the change information display frames 53 a, 53 b of the product CCC on the display screen 50 of the user terminal 30. The fluctuation information 57, 59 indicates the discount rate of the product CCC, and the fluctuation information 59 indicates that the price of the product CCC has been changed from “350 yen” to “56 yen”.

As described above, according to the present embodiment, when the merchandise information providing apparatus 10 receives an access information acquisition request for the exhibited merchandise from the seller terminal 20, the merchandise information providing apparatus 10 has a predetermined period including the access information acquisition request time. The access information of the product is transmitted to the seller terminal 20.
Thereby, the seller terminal 20 can refer to the access information regarding the product in real time.

  Further, the merchandise information providing apparatus 10 receives the variation information from the seller terminal 20 and stores it. The fluctuation information is information set by the user of the seller terminal 20 (product seller) as a result of the seller terminal 20 referring to real-time access information about the product. For example, when referring to access information, if there is a large amount of access to the product, specify the display period immediately after the reference and set variable information to change the price of the product , It can be an incentive to purchase the product. Thus, the user of the seller terminal 20 can perform sales promotion activities in real time in consideration of the access status to the product.

  Further, the product information providing apparatus 10 can extract a short message including a predetermined keyword such as a specific tag from the short blog server 25 and extract variation information from the message including the predetermined keyword. it can. For this reason, since the product information providing apparatus 10 can acquire the fluctuation information also from the short blog server 25, even if the seller terminal 20 used by the seller of the product is a mobile terminal or the like, the short blog server As long as communication with 25 is possible, the fluctuation information can be reflected at any time.

In addition, when the product information providing apparatus 10 receives a display request for the product from the user terminal 30, the product information providing apparatus 10 determines whether or not there is variation information about the product, and if there is variation information, displays the fixed information related to the product The variation information is inserted into the variation information display frame provided on the screen and transmitted to the user terminal 30 that has accepted the display request.
Thereby, the user terminal 30 displays the change information display frame provided on the display screen for displaying the fixed information when the time when the fixed information related to the product is displayed is within a predetermined period for displaying the change information. A screen on which variation information is inserted can be displayed. Since it is unknown to the user of the user terminal 30 when the fluctuation information is displayed, it is possible to prompt a user who is considering purchasing the product to refer to the product periodically. In addition, for example, when the user displays the product on the user terminal 30 and when the change information indicating that the price has been lowered is displayed, it may be an opportunity for the purchase decision.

Further, the product information providing apparatus 10 receives a display request from the user terminal 30, inserts the change information into a change information display frame provided on a display screen for displaying the fixed information related to the product, and displays the change information. When transmitting the request to the user terminal 30, the program that causes the user terminal 30 to repeatedly execute the display request is transmitted simultaneously.
Thereby, when the user terminal 30 executes the program by a browser or the like, the display request is repeatedly executed. Therefore, even when the screen is displayed on the user terminal 30, the screen is always displayed with the latest information. be able to. For example, even when the fluctuation information is further updated while the screen is displayed on the user terminal 30 and the price of the product fluctuates, the user terminal 30 can always display the latest price without performing an update operation. it can.

  Further, the display request received from the user terminal 30 includes a search query related to products. Thereby, the product information providing apparatus 10 determines whether or not there is variation information for each of the plurality of products included in the search result by the search query, and displays the variation information in the variation information display frame provided on the display screen that displays the fixed information. Can be inserted.

  Further, the fluctuation information is set in real time, and the time at which the fluctuation information is displayed on the user terminal 30 is also viewed by the access information displayed on the seller terminal 20 and the sales information of the seller terminal 20 grasping the sales trend. It becomes possible to determine at any time according to the input request from the user. For this reason, for example, when it is possible to grasp via the access information that the user is taking a consumption action that refrains from purchasing the product by concentrating on a specific time, such as the time before the start of the conventional bargain Can display fluctuation information that suppresses it, and can also prevent the sales of a shopping site from going down extremely at a specific time. Further, the time at which the fluctuation information is displayed on the user terminal 30 is also determined at any time, so that it is possible to prevent access from being concentrated on a specific date and time such as when a bargain starts.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  For example, in the present embodiment, the change information is for changing the price during the display period. However, this is not the case, and multiple purchases of the same product in addition to the product can be made at the price. Or other products or accessories may be provided.

  In the present embodiment, the change information only specifies the display period. However, the change information is not limited to this, and for example, notice information may be included. Specifically, before the display period, it is possible to include, in the variation information, information notifying when the display of the variation information is started for a set predetermined period. Since a time lag from the advance notice information to the start of the display of the fluctuation information can be generated, it is possible to expect so-called word-of-mouth between users and improve the access amount for the product during that time.

  In the present embodiment, in the display screens 40 and 60 of the seller terminal 20, in the download number graphs 42 and 62 and the browsing number graphs 43 and 63, the dotted line graphs 421, 431, 621, and 631 are data of the previous day. However, it is not limited to this. For example, it may be average data for the same time period in units of weeks and months, and may be data of a specified day or time, not limited to the previous day. These may be arbitrarily selected by the user of the seller terminal 20.

  In the present embodiment, the display of the fluctuation information is automatically performed, but the present invention is not limited to this. For example, the display method may be selected by the user of the seller terminal 20 as to what display is to be performed. For example, on the display screen 40, a plurality of image data such as the fluctuation information 54 displayed on the display screen 50 of the user terminal 30 can be displayed and selected, and the fluctuation information 55 and 56 are only price reduced. May be displayed, or the color, typeface, size, presence / absence of a highlight mark, and the like may be selected. In this case, as shown in FIGS. 11 and 12, different variation information may be displayed on a display screen on which a plurality of products are displayed and a display screen on which individual products are displayed.

  In the present embodiment, the fluctuation information receiving means 12 includes the fluctuation information extracting means 121, and the fluctuation information extracting means 121 is connected to the short blog server 25 at a predetermined cycle. However, the present invention is not limited to this. For example, when a short message is transmitted from the seller terminal 20 to the short blog server 25, or a user of the seller terminal 20 (product seller) transmits a short message to the short blog server using an arbitrary terminal. In this case, the short blog server 25 may transmit the short message to the product information providing apparatus 10. In this case, it is preferable that the short blog server 25 obtains information on the user (product seller) from the product information providing apparatus 10.

N Communication Network 10 Product Information Providing Device 11 Access Information Transmitting Unit 12 Fluctuation Information Receiving Unit 13 Display Request Accepting Unit 14 Product Searching Unit 15 Fluctuation Information Discriminating Unit 16 Product Information Transmitting Unit 20 Seller Terminal 30 User Terminal 101 Fixed Information DB
102 Access history DB
103 Fluctuation information DB
161 Fluctuation information insertion means

Claims (3)

In response to a request from a user terminal through a communication network, a product information providing apparatus that transmits information about a product to the user terminal,
Fixed information storage means for storing fixed information related to the product;
Fluctuation information receiving means for receiving fluctuation information that is information different from the fixed information of the product, with information specifying a display period from a seller terminal;
Display request receiving means for receiving a display request for the product from the user terminal;
Fluctuation information determination means for determining presence or absence of the variation information about the product in response to the display request;
Product information transmitting means for inserting the variation information into a variation information display frame provided on the fixed information display screen and transmitting the variation request to the user terminal that has received the display request when there is variation information about the product And comprising
The fluctuation information receiving means accesses a short blog server that publishes a short message, and extracts fluctuation information extracting means for extracting the fluctuation information by extracting a short message transmitted from the seller terminal including a predetermined keyword. In addition,
The product information transmitting means transmits a program for causing the user terminal to repeatedly execute the display request to the user terminal,
By repeatedly executing the processes of the display request accepting unit, the variation information determining unit, and the product information transmitting unit, the variation information is displayed in the variation information display frame provided on the fixed information display screen in the user terminal. Product information providing device to be inserted. The product information providing apparatus according to claim 1,
The display request includes a search query related to the product transmitted from the user terminal,
Based on the search query received from the user terminal, further comprising a product search means for searching the fixed information storage means,
The variation information determination unit is a product information providing device that determines the presence or absence of the variation information for each of the products included in the search result by the search query. In response to a request from a user terminal through the Internet, a product information providing method for transmitting information related to a product to the user terminal,
Computer
Fixed information storage means for storing fixed information related to the product,
In the computer,
A change information receiving step for receiving change information, which is information different from the fixed information of the product, with information specifying a display period from a seller terminal;
A display request receiving step for receiving a display request for the product from the user terminal;
In accordance with the display request, a variation information determination step of determining presence or absence of the variation information about the product,
A product information transmission step of inserting the variation information into a variation information display frame provided on the fixed information display screen and transmitting the variation request to the user terminal that has received the display request when there is the variation information about the product. And including
The fluctuation information receiving step is to access a short blog server that publishes a short message, extract a short message transmitted from the seller terminal including a predetermined keyword, and extract the fluctuation information. Further including
In the product information transmission step, a program for causing the user terminal to repeatedly execute the display request is transmitted to the user terminal,
The variation information is inserted into the variation information display frame provided on the fixed information display screen in the user terminal by repeatedly executing the processing of the display request reception step, the variation information determination step, and the product information transmission step. To execute the process.

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