CN113065909A - Page access processing method, page configuration processing method, page access processing device, page configuration processing device and electronic equipment - Google Patents
Page access processing method, page configuration processing method, page access processing device, page configuration processing device and electronic equipment Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The embodiment of the invention provides a page access processing method, a page configuration processing device and electronic equipment, wherein the page access processing method comprises the following steps: in response to a client's access request to a page, determining recommended page content elements; determining page design elements according to user data corresponding to the access request; and generating page display data according to the page design elements and the page content elements, and returning the page display data to the client. In the embodiment of the invention, a mechanism for determining the page design elements according to the user data is introduced in the page access processing, so that different page display effects can be presented for different access users, and personalized page display is realized.
Description
Technical Field
The application relates to a page access processing method, a page configuration processing device and electronic equipment, and belongs to the technical field of computers.
Background
With the development of the e-commerce platform, many merchants can establish own virtual shops on the e-commerce platform and present personalization through page decoration, so that users are attracted to buy commodities in the shops. In the prior art, decoration of a shop is generally performed by a designer of a merchant, and generally comprises static pictures in a fixed mode, and after finishing decoration of a page, the same page form is presented for all users visiting the shop. Different users have different purchasing preferences, and shop pages can not be presented differently according to the characteristics of different users through fixed-mode shop decoration treatment in the prior art.
Disclosure of Invention
The embodiment of the invention provides a page access processing method, a page configuration processing device and electronic equipment, and aims to achieve personalized page display effect.
In order to achieve the above object, an embodiment of the present invention provides a page access processing method, including:
in response to a client's access request to a page, determining recommended page content elements;
determining page design elements according to user data corresponding to the access request;
and generating page display data according to the page design elements and the page content elements, and returning the page display data to the client.
The embodiment of the invention also provides a page access processing method, which comprises the following steps:
in response to a client's access request to a page, determining recommended page content elements;
determining page design elements according to user data corresponding to the access request;
and sending the page design element and the page content element to the client.
The embodiment of the invention also provides a page configuration processing method, which comprises the following steps:
receiving a page configuration request and displaying a page function configuration interface;
and generating page configuration data in response to the selected operation of the page configuration user on the page function, wherein the selected operation comprises selecting the page function of the page design element determined according to the user data corresponding to the access request.
An embodiment of the present invention further provides a device for processing access to a page, including:
the content element determining module is used for responding to an access request of a client to a page and determining recommended page content elements;
the design element determining module is used for determining page design elements according to the user data corresponding to the access request;
and the page display data generation module is used for generating page display data according to the page design elements and the page content elements and sending the page display data to the client.
An embodiment of the present invention further provides a device for processing access to a page, including:
the content element determining module is used for responding to an access request of a client to a page and determining recommended page content elements;
the design element determining module is used for determining page design elements according to the user data corresponding to the access request;
and the data sending module is used for sending the page design elements and the page content elements to the client.
An embodiment of the present invention further provides a device for processing configuration of a page, including:
the configuration interface display module is used for receiving a page configuration request and displaying a page function configuration interface;
and the configuration data generation module is used for responding to the selected operation of the page configuration user on the page function and generating the page configuration data, wherein the selected operation comprises the selection of the page function of the page design element determined according to the user data corresponding to the access request.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
and the processor is used for operating the program stored in the memory so as to execute the access processing method of the page.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
and the processor is used for operating the program stored in the memory so as to execute the configuration processing method of the page.
In the embodiment of the invention, a mechanism for determining the page design elements according to the user data is introduced in the page access processing, so that different page display effects can be presented for different access users, and personalized page display is realized.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
FIG. 1 is a schematic diagram of the basic principles of store page visiting processing according to an embodiment of the invention;
FIG. 2 is a diagram illustrating an exemplary application scenario of a data service platform according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a page access processing method according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating a method for processing a configuration of a page according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of an access processing apparatus for pages according to an embodiment of the present invention;
FIG. 6 is a second schematic structural diagram of a page access processing apparatus according to an embodiment of the present invention;
FIG. 7 is a schematic structural diagram of a device for processing configuration of a page according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to enable users who access web pages to have better user experience, the embodiment of the invention provides a personalized page display technology according to different users. The technical scheme provided by the embodiment of the invention can be applied to the aspects of webpage access and webpage decoration configuration, the webpage can be a commodity display page of an e-commerce platform, and can also be various webpages for content display, such as a social media page, an advertisement page, an information data service page and the like. In order to better display the goods sold on the internet to the visiting user, the merchant user needs to decorate a goods display page (hereinafter referred to as a shop page) of the online shop to a certain extent. The decoration referred to herein is actually a design and arrangement for a virtual shop page. In the embodiment of the invention, in order to enable the shop page to be different for different visiting users, a dynamic rendering mechanism of the visiting page is introduced in the shop page decoration processing, when the shop page receives an access request of a specific visiting user, different page design elements can be determined according to the accessed user data by calling the dynamic rendering algorithm, namely different page display effects are presented for different visiting users, and thousands of people and thousands of faces are realized. The page design element as referred to herein refers to an element of page presentation design distinguished from other page content elements, such as one or a combination of any more of page templates, typesetting, decoration styles, fonts, color schemes, and picture size ratios.
Besides thousands of faces in the page display effect, the embodiment of the invention also integrates thousands of faces in the aspect of content pushing and thousands of faces in the page display effect. Specifically, after an access request of an access user is received, personalized page content elements are obtained through a content recommendation algorithm based on access user data corresponding to the access request, and then page design elements are determined according to the user data through a dynamic rendering algorithm, so that a shop display page with personalized thousands of people and thousands of faces both in content and display effect is formed. The page content element referred to herein is physical information to be presented for access, and may include one or a combination of a plurality of items of a product picture, a title document, a product price, and sales data, for example.
Fig. 1 is a schematic diagram illustrating a basic principle of store page visiting processing according to an embodiment of the present invention. After receiving an access request of an access user, a content recommendation algorithm is triggered to perform recommendation of page content elements, and the content recommendation algorithm may perform recommendation of page content elements according to access user data (for example, access user registration information or historical behavior data). After determining the page content elements or synchronously, determining page design elements from the user data based on a dynamic rendering algorithm. And then, fusing the page content elements and the page design elements to generate page display data and send the page display data to the client, wherein the client of the access user executes page display processing when receiving the page display data, and finally displays the personalized page on the client. It should be noted that, as another implementation manner, the page content element and the page design element may also be directly sent to the client, and the client performs fusion processing, and finally forms and displays the page display data. In addition, the dynamic rendering may also involve multi-modal design elements, for example, a page design element introducing video rendering, and generating a dynamic video from the commodity picture through a rendering algorithm for playing, and for example, a page design element combining the picture and the voice may be rendered, for example, generating voice according to a title file and playing the voice in cooperation with the commodity picture. In addition, when dynamic rendering is performed in combination with user data, the position of the client and temporary environment factors can also be used as part of the user data to determine page design elements, for example, a more random or personalized page display style can be adopted by taking the obtained user position information as home, and a more serious page display style is adopted if the user is detected to be near a work unit. For another example, if it is detected that the user is in a city environment, a page display style related to the city may be adopted, and a page design element related to a city building may be added, and if it is detected that the user is in an outdoor natural environment, a page display style related to a local natural style may be adopted, for example, a local natural scene picture may be used as a background picture of the page. In addition, after the data service platform at the cloud end displays the page provided by the client, an interface for interacting with the user can be provided, and the user can select whether to keep the current page display or change some page design elements or styles and the like through the interactive interface.
The content recommendation algorithm and the dynamic rendering algorithm can be realized by adopting a machine learning model and are obtained by training through massive access user behavior data, namely, recommended contents, page rendering forms and the like which are favored by different access users are learned through the massive user behavior data, so that the effect of thousands of people is realized.
The technical solution of the embodiment of the present invention may be implemented by a comprehensive data service platform, which may adopt a cloud architecture, and may provide a page-interactive data service to a store user and an accessing user accessing the store at the same time, specifically, as shown in fig. 2, which is an exemplary application scenario diagram of the data service platform of the embodiment of the present invention, the data service platform may include the following main functions:
1) interaction with store users regarding store page configuration
The data service platform is provided with a shop page configuration system which is connected with the shop users in a butt joint mode, the shop page configuration system provides interaction services related to decoration and configuration of the shop pages for the shop users, the shop users configure the shop pages in an online mode, configuration data is formed, and the configuration data is stored in the data service platform. The configuration data referred to herein may include: a page function module selected by the shop user, a dynamic rendering algorithm, a content recommendation algorithm and the like. The configuration process of the shop user to the shop page, namely the decoration process of the shop page.
Generally, a shop page may be composed of one or more page function modules, each page function module may be provided with a page template, and the page template may be configured in advance, or may be a part of a page design element, and is determined based on user data of an accessing user in a subsequent process of accessing the page by the accessing user. . For example, the page function module is, for example, "guess you like" (guess access to a commodity that the user likes and recommend), "hot sales commodity ranking list" (ranking display according to a commodity sales record), "crowd shelf" (classified display of commodities according to different crowds), or the like.
2) Interaction with visiting users visiting store pages
The data service platform is also provided with a shop page visiting system which interacts with visiting users visiting the shop pages. After receiving an access request of an access user, calling a page template, a dynamic rendering algorithm, a content recommendation algorithm and the like based on pre-formed configuration data, and obtaining recommended content and design elements of a page matched with the access user according to user data (such as registration information of the access user, historical behavior data of the access user and the like) of the access user corresponding to the access request, thereby finally forming personalized page display data.
3) Background support for data service platforms
The data service platform can provide various page function modules for store users, such as page display modules with different characteristics and functions, for example, "hot commodity display", "commodity ranking list", "crowd shelf" (commodity shelf constructed based on different crowds), guess you like, and the like. Furthermore, a database of page design elements can be constructed, and the database of page design elements can provide abundant design element resources for realizing page design of thousands of people and thousands of faces. The page data elements can be classified as required to form a plurality of databases, so that the shop users can select resources in the page configuration process.
In addition, various dynamic rendering algorithms and content recommendation algorithms may also be preconfigured. Content recommendation algorithms, for example, commodity recommendation algorithms: according to the data of the access users, the commodities meeting the requirements and the preferences of the access users are recommended to the access users in a targeted manner; the intelligent case algorithm: generating a short commodity file based on the commodity description provided by the shop user and displaying the short commodity file on the shop page; and (3) real-time price algorithm: the price of the commodity is updated in real time according to the sales condition of the commodity. These content recommendation algorithms will eventually produce the page content elements that make up the recommended content. The page content elements may specifically refer to a commodity picture, a commodity title, a commodity price, and the like. The page content elements are combined with the page design elements to form final page display data.
It should be noted that the page content elements, the dynamic rendering algorithm, and the content recommendation algorithm may all be from a third party, such as a page content element database of the third party, a dynamic rendering algorithm of the third party, a content recommendation algorithm of the third party, and the like in the drawing, and the data service platform may obtain the page content elements, the dynamic rendering algorithm, the content recommendation algorithm, and the like from the third party platform or the database in the process of processing the access request of the store page. In the embodiment of the invention, the data service platform can play a role of resource integration and coordinate various resources to better provide personalized services for the shop users and visiting users visiting the shop pages.
4) Designer interaction
In the prior art, a designer is generally dedicated to a shop user, and provides page design and the like for the shop user independently, so that the decoration efficiency of shop pages is low for both the designer and the shop user. In the embodiment of the invention, the data service platform can provide a designer interactive system, a designer can be liberated from a shop user side to design page elements independent of the shop user, and the page elements can be uploaded to the data service platform through the designer interactive system and stored in the page design element database, so that a large amount of page design element resources are formed, and richer choices can be provided when the shop user performs decoration and user access, so that personalized page display can be better realized. The method can liberate designers and generate more page design element resources, thereby being beneficial to activating the ecology of the decoration of the whole page.
5) Configuration management system
The configuration management system is mainly used for managing operation strategies, and can comprise page templates and recommendation strategies of intelligent algorithms, pricing rules and the like performed on shop users. For example, different page design element databases are recommended for different store users. In addition, different fees may be charged for different page design element databases, and in addition, different fees may be charged to the store user in terms of content recommendation algorithms and dynamic rendering algorithms, for example, different charging policies may be customized according to the level of the algorithms, how many functions are implemented, and so on.
Through the data service platform, data resources or algorithm resources such as page design elements, dynamic rendering algorithms and content recommendation algorithms are reasonably scheduled and allocated, rich page configuration choices are provided for store users, and personalized page display for specific visiting users can be realized by combining the dynamic rendering algorithms and the content recommendation algorithms, so that the effect of thousands of people is realized.
The technical solution of the present invention is further illustrated by some specific examples.
Example one
As shown in fig. 3, which is a flowchart illustrating a page access processing method according to an embodiment of the present invention, the method may be run on the foregoing data service platform to process an access request from an accessing user, and specifically, the method includes:
s101: in response to a client's access request to a page, a recommended page content element is determined. Specifically, after receiving the access request, the identity of the access user may be determined according to the access request, and further access user data of the access user may be obtained, where the access user data may include access user registration information and/or access user historical behavior data. And then, generating a page content element recommended to the access user according to the access user data by calling a content recommendation algorithm. These page content elements have a personalized feature, being the push of content for the accessing user. The page content element may include one or any multiple of a commodity picture, a title file, a commodity price.
S102: and determining page design elements according to the user data corresponding to the access request. The method specifically comprises the steps of determining page design elements according to user data by calling a dynamic rendering algorithm, wherein the dynamic rendering algorithm is used for processing a page display mode and an effect, and after the content to be displayed is determined, generating a personalized rendering effect based on the access user data through the dynamic rendering algorithm, so that each access user can see the personalized display effect. The personalized rendering effect can be differences in color matching, picture size proportion and shop decoration, for example, if a certain visiting user tends to buy goods in an animation style, the animation style can be embodied in the rendering effect, and for example, if a certain visiting user is a typical business person, the more mature and steady style can be emphasized in the rendering effect. In a word, the rendering effect of the shop page can be matched with the characteristics of the visiting user, so that the visiting user has better experience when visiting the shop page.
S103: and generating page display data according to the page design elements and the page content elements, and returning the page display data to the client. The page display data formed in the step can finally reach the client of the visiting user, the page display data can exist in the form of webpage codes, and the client can directly use a browser to run the codes, so that the shop page is displayed.
It should be noted that one or any plural of the above-described database of page content elements, dynamic rendering algorithm, and content recommendation algorithm may be configured based on a configuration operation of a store page by a store user, and recorded in configuration information of the store page by the store user, and when there is an access request from an accessing user, the database of page content elements, dynamic rendering algorithm, content recommendation algorithm, and the like used may be determined by calling the configuration information. In addition, the database of the page content elements, the dynamic rendering algorithm and the content recommendation algorithm may be from the data service platform, or may be from a third party platform other than the data service platform.
In addition, in order to make the page design elements richer, the method may further include an interactive process with the designer, specifically including: and acquiring a plurality of page design elements uploaded by a plurality of designers, and storing the page design elements in a page design element database. By liberating the designer from the store user side, more free creation of page design elements can be performed, thereby realizing more extensive resource sharing. Accordingly, the determining the page design element according to the user data corresponding to the access request may include: and selecting page design elements matched with the user data from the page design element database according to the user data. As mentioned above, the page design element database may be a plurality of databases or a database from a third party, and the shop user may select the page design element database to be used in the configuration process, or of course, may have a data service platform to flexibly determine.
In addition, as a variation, after the steps S101 and S102 are performed, the page design element and the page content element may be directly sent to the client, and then the client generates page display data according to the page design element and the page content element, and further performs page display according to the page display data.
In the embodiment of the invention, a mechanism for determining the page design elements according to the user data is introduced in the page access processing, so that different page display effects can be presented for different access users, and personalized page display is realized. Furthermore, the effect that thousands of people and thousands of faces are personalized from content to page display can be achieved by combining a content recommendation mechanism according to user data.
Example two
As shown in fig. 4, which is a flowchart illustrating a method for processing configuration of a page according to an embodiment of the present invention, the method may be run on the foregoing data service platform to process configuration operations from store users, and specifically, the method includes:
s201: and receiving a page configuration request and displaying a page function configuration interface. The functional configuration interface may provide options including one or more of a page function module, a dynamic rendering algorithm, a content recommendation algorithm, and a page design elements database.
S202: and generating page configuration data in response to the selected operation of the page configuration user on the page function, wherein the selected operation comprises selecting the page function of the page design element determined according to the user data corresponding to the access request. For the embodiment of the present invention, in order to implement personalized page display for different visiting users, a page configuration user (for example, a store user) needs to select the function in a configuration stage, so that when a visiting user visits a page subsequently, dynamic rendering processing in front of thousands of people is triggered.
The page function configuration interface can provide a plurality of options for determining a dynamic rendering algorithm of the page design elements according to the user data corresponding to the access request and/or a plurality of options for determining a content recommendation algorithm of the page content elements according to the user data corresponding to the access request and/or a plurality of page design element databases, and accordingly, the selected operation can comprise a selected operation on the options of the dynamic rendering algorithm and/or the content recommendation algorithm and/or the page design element databases, and accordingly, the page configuration data is generated and stored.
According to the page configuration processing method, the page configuration user can flexibly select the page configuration process through the resource integration of the page design element database, the dynamic rendering algorithm and the content recommendation algorithm, so that the effect of displaying thousands of people and thousands of faces on the page is achieved.
EXAMPLE III
As shown in fig. 5, which is a schematic structural diagram of an apparatus for processing access to a page according to an embodiment of the present invention, the apparatus may be disposed on the foregoing data service platform, and specifically may be disposed in the store page access system in fig. 2, so as to process an access request for a page, and specifically, the apparatus includes:
a content element determining module 11, configured to determine a recommended page content element in response to a client access request to a page. Specifically, the content recommendation algorithm may be invoked to generate a page content element recommended to the access user according to the access user data corresponding to the access request. These page content elements have a personalized feature, being the push of content for the accessing user. The page content element may include one or any combination of a commodity picture, a title copy, a commodity price.
And the design element determining module 12 is configured to determine a page design element according to the user data corresponding to the access request. The method specifically comprises the steps of determining page design elements according to user data by calling a dynamic rendering algorithm, wherein the dynamic rendering algorithm is used for processing a page display mode and an effect, and after the content to be displayed is determined, generating a personalized rendering effect based on the access user data through the dynamic rendering algorithm, so that each access user can see the personalized display effect. Such personalized rendering effects may be differences in color matching, picture size ratios, store decorations, and the like.
And the page display data generation module 13 is configured to generate page display data according to the page design element and the page content element, and send the page display data to the client. The page presentation data may be in the form of web page code, and the visiting user client may run the code directly using a browser to display the page.
One or more of the above-described database of page content elements, dynamic rendering algorithm, and content recommendation algorithm may be configured based on a configuration operation of a store page of a store user, and recorded in configuration information of the store user for the store page, and when there is an access request from an accessing user, the database of page content elements, dynamic rendering algorithm, content recommendation algorithm, and the like used may be determined by calling the configuration information. In addition, the database of page content elements, the dynamic rendering algorithm, and the content recommendation algorithm may be from the data service platform described above, or may be from a third party platform.
Further, as a modified example, as shown in fig. 6, which is a second schematic structural diagram of the access processing device for a page according to the embodiment of the present invention, the difference from fig. 5 is that the page presentation data generating module 13 is replaced with a data transmitting module 14, and the data transmitting module 14 is configured to transmit a page design element and a page content element to a client. In the apparatus shown in fig. 6, the page design element and the page content element are directly transmitted to the client, then the client generates page display data according to the page design element and the page content element, and further performs page display according to the page display data.
The detailed description of the above processing procedure, the detailed description of the technical principle, and the detailed analysis of the technical effect are described in the foregoing embodiments, and are not repeated herein.
According to the page access processing device, the mechanism for determining the page design elements according to the user data is introduced into the page access processing, so that different page display effects can be presented for different access users, and personalized page display is realized. Furthermore, the effect that thousands of people and thousands of faces are personalized from content to page display can be achieved by combining a content recommendation mechanism according to user data.
Example four
As shown in fig. 7, which is a schematic structural diagram of a configuration processing apparatus for a page according to an embodiment of the present invention, the apparatus may be disposed on the foregoing data service platform, and specifically may be disposed in the store page configuration system in fig. 2, to provide a process of page configuration interaction for a page configuration user, and specifically, the apparatus includes:
and the configuration interface display module 21 is configured to receive a page configuration request and display a page function configuration interface. The functional configuration interface may provide options including one or more of a plurality of page function modules, a plurality of dynamic rendering algorithms, a plurality of content recommendation algorithms, and a plurality of page design element databases.
And the configuration data generation module 22 is configured to generate the page configuration data in response to a selection operation of the page function by the page configuration user, where the selection operation includes selecting the page function for which the page design element is determined according to the user data corresponding to the access request. For the embodiment of the present invention, in order to implement personalized page display for different visiting users, a page configuration user (for example, a store user) needs to select the function in a configuration stage, so that when a visiting user visits a page subsequently, dynamic rendering processing in front of thousands of people is triggered.
The page function configuration interface may provide a plurality of options for dynamic rendering algorithms and/or a plurality of options for content recommendation algorithms and/or a plurality of options for page design element databases, and accordingly, the selecting operation may include a selecting operation on the options for dynamic rendering algorithms and/or the content recommendation algorithms and/or the page design element databases, and generating the page configuration data.
The detailed description of the above processing procedure, the detailed description of the technical principle, and the detailed analysis of the technical effect are described in the foregoing embodiments, and are not repeated herein.
According to the page configuration processing device, the page configuration user can flexibly select the page configuration process through the resource integration of the page design element database, the dynamic rendering algorithm and the content recommendation algorithm, so that the effect of displaying thousands of people and thousands of faces on the page is achieved.
EXAMPLE five
The foregoing embodiment describes a flow process and an apparatus structure for page access and configuration, and the functions of the method and the apparatus can be implemented by an electronic device, as shown in fig. 8, which is a schematic structural diagram of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 110 and a processor 120.
And a memory 110 for storing a program.
In addition to the programs described above, the memory 110 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 110 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The processor 120, coupled to the memory 110, is used for executing the program in the memory 110 to perform the operation steps of the page accessing and configuration processing method described in the foregoing embodiments.
Further, the processor 120 may also include various modules described in the foregoing embodiments to perform the access and configuration processing of pages, and the memory 110 may be used, for example, to store data required by the modules to perform operations and/or data output.
The detailed description of the above processing procedure, the detailed description of the technical principle, and the detailed analysis of the technical effect are described in the foregoing embodiments, and are not repeated herein.
Further, as shown, the electronic device may further include: communication components 130, power components 140, audio components 150, display 160, and other components. Only some of the components are schematically shown in the figure and it is not meant that the electronic device comprises only the components shown in the figure.
The communication component 130 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, a mobile communication network, such as 2G, 3G, 4G/LTE, 5G, or a combination thereof. In an exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 130 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
The power supply component 140 provides power to the various components of the electronic device. The power components 140 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 150 is configured to output and/or input audio signals. For example, the audio component 150 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 110 or transmitted via the communication component 130. In some embodiments, audio assembly 150 also includes a speaker for outputting audio signals.
The display 160 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The aforementioned program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (17)
1. An access processing method of a page comprises the following steps:
in response to a client's access request to a page, determining recommended page content elements;
determining page design elements according to user data corresponding to the access request;
and generating page display data according to the page design elements and the page content elements, and returning the page display data to the client.
2. The method of claim 1, wherein determining recommended page content elements in response to a client request to access a page comprises:
and generating the page content elements recommended to the user according to the user data corresponding to the access request.
3. The method of claim 2, further comprising: and acquiring the configuration information of the page, and determining a content recommendation algorithm for generating the page content elements and/or a dynamic rendering algorithm for generating the page design elements according to the user data according to the configuration information.
4. The method of claim 1, wherein the user data comprises user registration information and/or user historical behavior data.
5. The method of claim 1, wherein the page content element comprises: one item or a combination of any more items of the commodity picture, the title file, the commodity price and the sales data.
6. The method of claim 1, wherein the page design elements comprise: page template, typesetting mode, decoration style, font, color matching, and picture size ratio, or any combination thereof.
7. The method of claim 1, further comprising:
acquiring a plurality of page design elements uploaded by a plurality of designers, and storing the page design elements in a page design element database;
the determining page design elements according to the user data corresponding to the access request includes:
and selecting page design elements matched with the user data from the page design element database according to the user data.
8. An access processing method of a page comprises the following steps:
in response to a client's access request to a page, determining recommended page content elements;
determining page design elements according to user data corresponding to the access request;
and sending the page design element and the page content element to the client.
9. The method of claim 1, further comprising:
the client generates page display data according to the page design elements and the page content elements;
and executing page display according to the page display data.
10. A page configuration processing method comprises the following steps:
receiving a page configuration request and displaying a page function configuration interface;
and generating page configuration data in response to the selected operation of the page configuration user on the page function, wherein the selected operation comprises selecting the page function of the page design element determined according to the user data corresponding to the access request.
11. The method of claim 10, wherein the page function configuration interface provides a plurality of options for determining a dynamic rendering algorithm for the page design elements based on the user data corresponding to the access request and/or a plurality of options for determining a content recommendation algorithm for the page content elements based on the user data corresponding to the access request and/or a plurality of page design element databases,
the selecting operation further comprises a selection of the dynamic rendering algorithm and/or the page design element database.
12. An access processing apparatus for a page, comprising:
the content element determining module is used for responding to an access request of a client to a page and determining recommended page content elements;
the design element determining module is used for determining page design elements according to the user data corresponding to the access request;
and the page display data generation module is used for generating page display data according to the page design elements and the page content elements and sending the page display data to the client.
13. The apparatus of claim 12, wherein determining the recommended page content element in response to a client request to access the page comprises:
and generating the page content elements recommended to the user according to the user data corresponding to the access request.
14. An access processing apparatus for a page, comprising:
the content element determining module is used for responding to an access request of a client to a page and determining recommended page content elements;
the design element determining module is used for determining page design elements according to the user data corresponding to the access request;
and the data sending module is used for sending the page design elements and the page content elements to the client.
15. A configuration processing apparatus of a page, comprising:
the configuration interface display module is used for receiving a page configuration request and displaying a page function configuration interface;
and the configuration data generation module is used for responding to the selected operation of the page configuration user on the page function and generating the page configuration data, wherein the selected operation comprises the selection of the page function of the page design element determined according to the user data corresponding to the access request.
16. An electronic device, comprising:
a memory for storing a program;
a processor for executing the program stored in the memory to execute the page access processing method according to any one of claims 1 to 9.
17. An electronic device, comprising:
a memory for storing a program;
a processor for executing the program stored in the memory to perform the configuration processing method of a page according to claim 10 or 11.
Priority Applications (2)
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| CN202010001909.4A CN113065909A (en) | 2020-01-02 | 2020-01-02 | Page access processing method, page configuration processing method, page access processing device, page configuration processing device and electronic equipment |
| PCT/CN2020/141336 WO2021136362A1 (en) | 2020-01-02 | 2020-12-30 | Page access processing method and apparatus, page configuration processing method and apparatus, and electronic device |
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| CN202010001909.4A CN113065909A (en) | 2020-01-02 | 2020-01-02 | Page access processing method, page configuration processing method, page access processing device, page configuration processing device and electronic equipment |
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| CN114222155A (en) * | 2021-12-13 | 2022-03-22 | 北京达佳互联信息技术有限公司 | Resource recommendation method and device, electronic equipment and storage medium |
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| CN113778837B (en) * | 2021-08-06 | 2023-09-26 | 北京奇艺世纪科技有限公司 | Page fault determination method and device, electronic equipment and storage medium |
| CN114489857A (en) * | 2022-02-08 | 2022-05-13 | 京东科技信息技术有限公司 | Page configuration method, device and computer system based on universal configuration platform |
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