KR20230149014A - Producer analysis-based item recommendation method and system - Google Patents

Abstract

The present invention analyzes consumers' consumption patterns in online shopping malls based on big data, predicts the consumer's consumption period, and generates a product notification message containing the consumer's preferred products, so that users can use the online shopping mall based on their consumption patterns. This relates to a technology that can provide customized products to customers. In the method of providing a product recommendation service for an online shopping mall through consumption patterns of online shopping performed by a server, the consumer terminal purchases products from an online shopping mall through a shopping mall server. and, when the corresponding payment is made, identifying the consumer's consumption pattern to generate producer information, generating a product notification message containing product information corresponding to the producer information, and transmitting it to the consumer terminal; Discloses a configuration including:

Description

Producer analysis-based item recommendation method and system {PRODUCER ANALYSIS-BASED ITEM RECOMMENDATION METHOD AND SYSTEM}

The present invention analyzes consumers' consumption patterns in online shopping malls based on big data, predicts the consumer's consumption period, and generates a product notification message containing the consumer's preferred products, so that users can use the online shopping mall based on their consumption patterns. It is about technology that can provide customized products to people.

With the spread of the digital economy, the big data environment in which a large amount of information and data is produced is expanding around us. Big data refers to large-scale data that is vast in scale, has a short generation cycle, and includes not only numerical data but also text and video data, compared to data produced in analog environments in the past. Such big data has recently been used in many ways. It is being analyzed and used.

In particular, we provide recommendation services to users using big data. For example, we provide a service that recommends restaurants and cafes that are confirmed to be popular or highly searched by users.

However, these recommendation services do not reflect the user's characteristics and provide recommended information that does not suit the user, making it difficult to recommend information that is actually helpful to the user.

Meanwhile, as online shopping malls became active, contrary to users' preferences, numerous products were being sold in various online shopping malls, making it relatively difficult for users to shop as they wanted.

The matters described as background technology above are only for the purpose of improving understanding of the background of the present invention, and should not be taken as acknowledgment that they correspond to prior art already known to those skilled in the art.

The purpose of the embodiments is to provide a method and system for providing a product recommendation service for an online shopping mall through consumption patterns of online shopping, which allows the online shopping mall to provide customized products to users based on consumption patterns.

The object of the present invention is not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

According to one embodiment, a method and system for providing a product recommendation service of an online shopping mall through consumption patterns of online shopping are performed by a server. In the method of providing a product recommendation service for an online shopping mall through the consumption pattern of online shopping, when a user terminal consumes a product at an online shopping mall through an operation server and a corresponding payment is made, the consumer's consumption pattern Identifying and generating producer information, generating a product notification message containing product information corresponding to the producer information, and transmitting it to the user terminal; including, generating the product notification message and transmitting it to the user terminal. The step includes: receiving producer information from the operation server; Comparing and analyzing the consumption frequency and consumption amount of the consumer's purchase with standard information based on the producer information to generate purchasing producer information; Receiving product information corresponding to the purchasing producer information from the operation server, generating a product notification message containing product information corresponding to the purchasing producer information, and transmitting the product information to the user terminal; And a step of updating the producer information in response to the purchasing producer information. The step of generating the purchasing producer information includes, if the number of consumptions is less than the standard consumption number based on the producer information, the number of consumptions is determined to be small. If the number of consumption times is greater than the standard consumption number and the consumption amount is less than the standard consumption amount, the consumption amount can be judged to be small.

According to one embodiment, receiving producer information about the purchased product from the operation server; Analyzing the producer information to determine the user terminal's level of satisfaction with the purchased product and generating satisfied producer information; Receiving product information corresponding to the satisfied producer information from the operation server, generating a product notification message containing product information corresponding to the satisfied producer information, and transmitting the product information to the user terminal; And a step of updating the producer information in response to the satisfactory consumption pattern information, wherein the step of generating the satisfactory producer information includes, when the later satisfaction level for the purchased product is the same as the standard satisfaction level based on the producer information, If the purchased product is judged to have high consumer satisfaction, and the review satisfaction level for the purchased product is different from the standard satisfaction level based on the producer information, it can be determined that the purchased product has low consumer satisfaction.

According to one embodiment, receiving preference list information of the user terminal from the operation server; Analyzing the preference list information to determine consumer preferences and generating preferred producer information; Receiving product information corresponding to the preferred producer information from the operation server, generating a product notification message containing product information corresponding to the preferred producer information, and transmitting the product information to the user terminal; and updating the producer information in response to the preferred producer information, wherein the step of generating the preferred producer information includes, when it is determined that the preferred consumption pattern is the same as the first reference value based on the preference list information. , the preferred consumption pattern and the standard consumption pattern are judged to be 80% similar, and if the preferred consumption pattern is judged to be the same as the second standard value based on the preference list information, the preferred consumption pattern and the standard consumption pattern are judged to be 40% similar. can do.

According to one embodiment, the step of generating expected producer information by predicting future consumption based on the purchasing producer information, further comprising: a product notification message containing product information corresponding to the preferred producer information, the purchasing producer Transmitting a product notification message containing product information corresponding to the information and a product notification message containing product information corresponding to the satisfied producer information to the user terminal in advance based on the expected producer information, comprising: It may further include transmitting a product notification message to the user terminal when a customized product is updated in the operation server based on producer information.

According to one embodiment, the method further includes the step of the consumer controlling the vehicle from inside the vehicle and accessing the operation server, wherein the method of controlling the vehicle by the consumer includes the consumer's operation within a preset range. When this is recognized, generating a mode start signal to activate the camera unit, sensor unit, and hologram projection unit disposed inside the vehicle; When the gesture recognition start mode is executed in response to the mode start signal, recognizing a hand shape included in the image information received through the camera unit based on consumer information; Projecting a hologram containing projection information in response to recognition of the hand shape on a gesture recognition area; Recognizing a gesture action for selecting the projection information in response to the gesture recognition area; Analyzing the gesture operation based on the projection information to determine whether the preset location information matches the selected location information, and if matching, controlling the vehicle according to the consumer's settings; And when the consumer's motion is not recognized, generating a gesture end signal to deactivate the camera unit, the sensor unit, and the hologram projection unit to execute a gesture recognition end mode; including, the step of projecting the hologram , projecting the hologram on the upper surface of the dashboard of the vehicle in response to the gesture recognition area according to the position of the consumer's gesture, and projecting the hologram includes the entire area of the dashboard as the gesture recognition area. , or a partial area of at least one of the center area, upper area, lower area, left area, or right area is set as the gesture recognition area, or a reduced area obtained by reducing the entire area is set as the gesture recognition area, The entire area can be divided into a plurality of areas and selectively set as the gesture recognition area to project the hologram.

The device according to one embodiment may be combined with hardware and controlled by a computer program stored in a medium to execute any one of the above-described methods.

Embodiments analyze consumers' consumption patterns in online shopping malls based on big data, predict consumers' consumption times, and generate product notification messages containing products preferred by consumers, allowing consumers to shop in response to their personal preferences. and sellers can increase product sales.

Embodiments may increase consumer consumption by providing product notification messages to users when customized products are updated in the shopping mall based on the user's consumption patterns.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a block diagram of a trend analysis-based item recommendation system according to an embodiment of the present invention.
Figure 2 is a central server block diagram of a trend analysis-based item recommendation system according to an embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the attached drawings. However, various changes can be made to the embodiments, so the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents, or substitutes for the embodiments are included in the scope of rights.

Specific structural or functional descriptions of the embodiments are disclosed for illustrative purposes only and may be modified and implemented in various forms. Accordingly, the embodiments are not limited to the specific disclosed form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Terms such as first or second may be used to describe various components, but these terms should be interpreted only for the purpose of distinguishing one component from another component. For example, a first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being “connected” to another component, it should be understood that it may be directly connected or connected to the other component, but that other components may exist in between.

The terms used in the examples are for descriptive purposes only and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the embodiments belong. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

In addition, when describing with reference to the accompanying drawings, identical components will be assigned the same reference numerals regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiments, if it is determined that detailed descriptions of related known technologies may unnecessarily obscure the gist of the embodiments, the detailed descriptions are omitted.

Embodiments may be implemented in various types of products such as personal computers, laptop computers, tablet computers, smart phones, televisions, smart home appliances, intelligent vehicles, kiosks, and wearable devices.

1 illustrates a system for providing a product recommendation service for an online shopping mall through consumption patterns of online shopping according to an embodiment.

This is a conceptual diagram for instruction.

As shown in Figure 1, the consumption pattern of online shopping according to one embodiment according to one embodiment of the online shopping mall is

The product recommendation service providing system may include a plurality of user terminals 10, an operation server 20, and a central server 30.

Here, the user terminal 10, the operation server 20, and the central server 30 can transmit and receive data in real-time synchronization using a wireless communication network. The wireless communication network may support various long-distance communication methods, such as Wireless LAN (WLAN), DLNA (Digital Living Network Alliance), Wibro (Wireless Broadband: Wibro), and Wimax (World Interoperability for Microwave Access: Wimax). ), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EVDO (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), LTEA (Long Term Evolution-Advanced), Wireless Mobile Broadband Service : Various communication methods such as WMBS), BLE (Bluetooth Low Energy), Zigbee, RF (Radio Frequency), LoRa (Long Range), etc. may be applied, but are not limited to these and various widely known wireless or mobile communication methods can be used. It may also apply.

Additionally, the user terminal 10 can operate using an application program (application program), and these application programs can be downloaded from the central server 30 or an external server through wireless communication.

Additionally, the user terminal 10 may include various portable electronic communication devices that support communication with the operation server 20 and the central server 30. For example, as separate smart devices, smart phones, PDAs (Personal Digital Assistants), tablets, wearable devices (e.g., smartwatches, glass-type terminals) It may include, but is not limited to, various terminals such as (including Smart Glass, HMD (Head Mounted Display), etc.) and various IoT (Internet of Things) terminals.

First, the user terminal 10 may be a terminal used by consumers who access an online shopping mall and wish to purchase products through online shopping.

In this embodiment, the user terminal 10 starts by selecting fashion products including clothing and accessories from an online shopping mall, but it is not limited to this and can select products from various fields from an online shopping mall.

Here, the user terminal 10 may be an organization or an individual, but is not limited to this and may also be a business including an organization or individual. At this time, the user terminal 10 undergoes preliminary procedures such as membership registration to purchase the product from the online shopping mall selected by the product notification message provided from the central server 30, and when purchasing the product, the corresponding payment is made. It is desirable that the procedure be carried out.

Specifically, the user terminal 10 can receive a product notification message from the central server 30, access an online shopping mall selling the product, and perform a search or purchase. Here, the product notification message is product information corresponding to purchasing producer information generated through producer information of the user terminal 10, or product information or producer information corresponding to preferred producer information generated through preference list information of the user terminal 10. It may include product information corresponding to the satisfied producer information generated through the information. At this time, the product notification message may be transmitted to the user terminal 10 based on the expected producer information.

Producer information includes personal information including at least one item such as the gender, age, and delivery address of the user terminal 10, and at least one item such as the type, size, price, purchase date, purchase method, and delivery method of the product purchased by the user terminal 10. may include, the preference list information may be a list storing preferred products in an online shopping mall visited by the user terminal 10 for purchase, and the producer information may include the satisfaction level of the user terminal 10 with the purchased product. It may be information, but is not limited to this.

At this time, the user terminal 10 may receive the product notification message using a web page link composed of text, image, video, etc., but is not limited to this, and may be launched as a pop-up window.

For example, when the user terminal 10 receives a product notification message generated by purchasing producer information, it receives product information of a similar type to a previously purchased product or a product of a similar price to a previously purchased product. Information can be received.

Additionally, when the user terminal 10 receives a product notification message generated by preferred producer information, it can receive product information including products corresponding to the preference list information.

Depending on the embodiment, the user terminal 10 may receive a product notification message containing the corresponding product information when the corresponding product is updated in the online shopping mall based on the producer information.

Depending on the embodiment, the user terminal 10 provides product information of a similar type to a previously purchased product and a product of a similar price to the previously purchased product at a time when future consumption is predicted based on purchasing producer information and preferred producer information. You can receive a product notification message containing product information that includes products corresponding to the information or preference list information.

When a product is purchased through an online shopping mall, the user terminal 10 can generate and register producer information for the purchased product. Producer information may be information about satisfaction with purchased products.

The operation server 20 is a server that operates at least one online shopping mall. When a product search or product purchase is requested through a product notification message from the user terminal 10, the web page of the online shopping mall for product search or product purchase is displayed. It can be provided to the user terminal 10.

Additionally, the operation server 20 can transmit producer information to the central server 30 when a purchase is made by the user terminal 10.

Additionally, when a purchase is made by the user terminal 10, the operation server 20 can transmit producer information about the purchased product to the central server 30.

In addition, when the operation server 20 receives purchasing producer information and preferred producer information from the central server 30, it can generate product information corresponding to the purchasing producer information and preferred producer information and transmit it to the central server 30. .

In addition, when the operation server 20 receives the expected producer information from the central server 30, the operation server 20 generates product information corresponding to the purchasing producer information and preferred producer information at the time when future consumption is predicted, and generates the product information to the central server. It can be transmitted to the server 30.

According to the embodiment, when receiving the purchasing producer information and preferred producer information from the central server 30, the operation server 20 generates product information corresponding to the purchasing producer information and preferred producer information and sends it to the user terminal 10. Can be transmitted.

Depending on the embodiment, the operation server 20 may create a separate profit advertisement by adding an advertisement window to a portion of the screen where the product is provided.

Here, the advertisement window may include an image, video, advertisement web page link, etc., but is not limited to this and may be launched as a pop-up window.

The central server 30 determines the consumption pattern of the user terminal 10 in the online shopping mall using the producer information, preference list information, and producer information received from the operation server 20, and determines the purchasing producer information, preferred producer information, and satisfaction. Producer information including producer information and expected producer information is generated, and a product notification message containing product information corresponding to purchasing producer information, preferred producer information, satisfied producer information, and expected producer information is generated and sent to the user terminal (10). Can be transmitted.

Specifically, the central server 30 may include a data transmission/reception unit 31, a data storage unit 32, a monitoring unit 33, and a server control unit 34.

The data transmitting and receiving unit 31 can receive producer information, preference list information, and producer information from the operation server 20, and transmit purchasing producer information, preferred producer information, satisfied producer information, and expected producer information to the operation server 20. there is.

The data transmitting and receiving unit 31 receives product information corresponding to the purchasing producer information, preferred producer information, satisfied producer information, and expected producer information from the operation server 20, and sends the purchasing producer information and preferred producer information to the user terminal 10. , a product notification message containing product information corresponding to satisfied producer information and expected producer information can be transmitted.

The data storage unit 32 stores data transmitted and received between the user terminal 10 and the central server 30, the operation server 20 and the central server 30, and data supporting various functions of the central server 30. You can.

The data storage unit 32 can store a number of application programs (application programs or applications) running on the central server 30, data for operation of the central server 30, and commands. At least some of these applications may be downloaded from an external server through wireless communication.

The monitoring unit 33 can monitor data transmitted and received between the user terminal 10 and the central server 30, and the operation server 20 and the central server 30 through the screen.

The server control unit 34 determines the consumption pattern of the user terminal 10 in the online shopping mall using the producer information, preference list information, and producer information received from the operation server 20, generates producer information, and adds the producer information to the producer information. A product notification message containing corresponding product information can be created and transmitted to the user terminal 10. At this time, the product notification message may be created and transmitted using a web page link composed of text, image, video, etc., but is not limited to this and may also be composed of a pop-up window.

Specifically, when the user terminal 10 consumes, such as purchasing a product at an online shopping mall, through the operation server 20, and a corresponding payment is made, the server control unit 34 sends a message to the producer from the operation server 20. Receives information, compares and analyzes the consumption frequency and consumption amount of the user terminal 10 with standard information based on the received producer information, generates purchasing producer information, and sends a product notification message containing product information corresponding thereto. It can be generated and transmitted to the user terminal 10.

For example, if the server control unit 34 determines that the number of consumptions is less than the standard consumption number based on the producer information, that is, if consumption occurs on average less than 5 times per month, the server control unit 34 determines that the number of consumptions is low and sends the purchasing producer Information can be generated. Here, the standard consumption number may be set differently depending on the embodiment.

On the other hand, if the server control unit 34 determines that the number of consumptions is greater than the standard consumption number based on the producer information, that is, if consumption occurs more than 20 times on average per month, the server control unit 34 determines that the number of consumptions is high and provides the purchasing producer information. can be created.

If the server control unit 34 determines that the consumption amount is less than the standard consumption amount based on the producer information, that is, if the average consumption is less than 50,000 won per month, the server control unit 34 determines that the consumption amount is small and generates purchasing producer information. You can. Here, the standard consumption amount may be set differently depending on the embodiment.

On the other hand, if the server control unit 34 determines that the consumption amount is greater than the standard consumption amount based on the producer information, that is, if the consumption amount is more than 1 million won on average per month, the server control unit 34 determines that the consumption amount is large and provides the purchasing producer information. can be created.

In addition, the server control unit 34 predicts future consumption based on the purchasing producer information and generates expected producer information, and generates a product notification message containing product information corresponding to the purchasing producer information based on the expected producer information to provide user information. It can be transmitted to the terminal 10.

For example, as a result of the user terminal 10 analyzing the purchasing producer information, the server control unit 34 determines that if the user terminal 10 consumes once a week, the server control unit 34 selects an amount similar to the consumption amount and a similar style, that is, A product notification message containing product information corresponding to the purchasing producer information can be generated and periodically transmitted to the user terminal 10 once a week.

In addition, the server control unit 34 receives producer information about the purchased product when the user terminal 10 consumes, such as purchasing a product at an online shopping mall, through the operation server 20, and a corresponding payment is made. By analyzing the received producer information, determining the satisfaction level of the user terminal 10 with the purchased product, generating satisfied producer information, and generating a product notification message containing product information corresponding to the satisfied producer information, the user terminal ( 10) can be transmitted.

For example, if the later satisfaction level for the purchased product is the same as the standard satisfaction level based on the producer information, the server control unit 34 may determine that the consumer's satisfaction with the purchased product is high and generate satisfied producer information. Here, the standard satisfaction level may be set differently depending on the embodiment.

On the other hand, if the later satisfaction level for the purchased product is different from the standard satisfaction level based on the producer information, the server control unit 34 may determine that the consumer's satisfaction with the purchased product is low and generate satisfied producer information.

In addition, when the server control unit 34 obtains preference list information from the operation server 20, the server control unit 34 analyzes the preference list information, determines the consumer's preference, generates preferred producer information, and generates preferred producer information corresponding to the generated preferred producer information. A product notification message containing product information can be created and transmitted to the user terminal 10.

For example, when the server control unit 34 determines that the preferred consumption pattern is the same as the first reference value based on the preference list information, it determines that the preferred consumption pattern and the standard consumption pattern are 80% similar and generates preferred producer information. You can. Here, the first reference value of the standard consumption pattern may be set differently depending on the embodiment.

On the other hand, if the server control unit 34 determines that the preferred consumption pattern is the same as the second reference value based on the preference list information, the server control unit 34 may determine that the preferred consumption pattern and the standard consumption pattern are 40% similar and generate preferred producer information. there is. Here, the second reference value of the standard consumption pattern may be set differently depending on the embodiment.

Meanwhile, producer information can be updated in real time in response to purchasing producer information, preferred producer information, satisfied producer information, and expected producer information.

At this time, the server control unit 34 may update the product information included in the product notification message by receiving it from the operation server 20 as information corresponding to the purchasing producer information.

Depending on the embodiment, when the corresponding product is updated in the online shopping mall based on the producer information, the server control unit 34 may update a product notification message containing the corresponding product information and transmit it to the user terminal 10.

Depending on the embodiment, the server control unit 34 sends a product notification message containing product information corresponding to preferred producer information, product information corresponding to purchasing producer information, and product information corresponding to satisfied producer information based on expected producer information. It can be transmitted to the user terminal 10.

Such a central server 30 may be implemented by hardware circuits (eg, CMOS-based logic circuits), firmware, software, or a combination thereof. For example, it can be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

So far, the present invention has been examined focusing on its preferred embodiments. A person skilled in the art to which the present invention pertains will understand that the present invention may be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered from an illustrative rather than a restrictive perspective. The scope of the present invention is indicated in the claims rather than the foregoing description, and all differences within the equivalent scope should be construed as being included in the present invention.

Claims (1)

In a method of providing a product recommendation service for an online shopping mall through consumption patterns of online shopping performed by a server,
When a consumer terminal purchases a product from an online shopping mall through a shopping mall server and a corresponding payment is made, producer information is generated by identifying the consumer's consumption pattern, and product information corresponding to the producer information is included. Generating a product notification message and transmitting it to the consumer terminal;
The step of generating the product notification message and transmitting it to the consumer terminal,
Receiving producer information from the shopping mall server;
Comparing and analyzing the consumption frequency and consumption amount of the consumer's purchase with standard information based on the producer information to generate purchasing producer information;
Receiving product information corresponding to the purchasing producer information from the shopping mall server, generating a product notification message containing product information corresponding to the purchasing producer information, and transmitting the product information to the consumer terminal; and
A producer analysis-based item recommendation method comprising: updating the producer information in response to the purchasing producer information.