CN106790120B - Terminal equipment and video stream associated information live broadcast control and interaction method - Google Patents

Terminal equipment and video stream associated information live broadcast control and interaction method Download PDF

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Publication number
CN106790120B
CN106790120B CN201611226715.4A CN201611226715A CN106790120B CN 106790120 B CN106790120 B CN 106790120B CN 201611226715 A CN201611226715 A CN 201611226715A CN 106790120 B CN106790120 B CN 106790120B
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China
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information
video stream
user
article
hot
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CN106790120A (en
Inventor
肖鸿亮
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Guangzhou Huaduo Network Technology Co Ltd
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Guangzhou Huaduo Network Technology Co Ltd
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Priority to CN202010209936.0A priority Critical patent/CN111314761B/en
Priority to CN201611226715.4A priority patent/CN106790120B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/426Internal components of the client ; Characteristics thereof
    • H04N21/42653Internal components of the client ; Characteristics thereof for processing graphics
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40Support for services or applications
    • H04L65/4061Push-to services, e.g. push-to-talk or push-to-video
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4728End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention relates to the technical field of internet, and discloses a terminal device and a method for controlling and interacting live broadcast of video stream associated information, wherein the control method comprises the following steps: receiving the association information set for the hot zone by the anchor user on the user interface; creating a hot area displayed in a video stream preview window acquired by the anchor user; receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream; and pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a user of a participating member, so that a user interface of the participating member sets a hot area for the video stream according to the positioning information, and the hot area is suitable for controlled display of the associated information. By the embodiment of the invention, the user of the member participating in the live broadcast room can intuitively, conveniently and quickly acquire the associated information of the article.

Description

Terminal equipment and video stream associated information live broadcast control and interaction method
Technical Field
The invention relates to the technical field of network live broadcast, in particular to a terminal device and a live broadcast control and interaction method of video stream associated information.
Background
The network live broadcast absorbs and continues the advantages of the internet, the online live broadcast is carried out by utilizing a video mode, the contents such as product display, related conferences, background introduction, scheme evaluation, online investigation, conversation interview, online training and the like can be released to the internet on site, and the popularization effect of the activity site is enhanced by utilizing the characteristics of intuition, quickness, good expression form, rich contents, strong interactivity, unlimited region, divisible audience and the like of the internet.
Meanwhile, with the development of the mobile internet, the user has higher and higher requirements on shopping experience, wherein the influence of high-quality content and real-time interactivity on the shopping behavior of the user is increased day by day. Two key defects of the traditional webpage e-commerce mode are as follows: firstly, the commodity display form is too single, and the image-text information is no longer enough for the shopping decision of the consumer; secondly, social interaction is lacked, and although the user can purchase things without going out, the user is seriously lacked communication and interaction. Taking clothing as an example, consumers often tangle clothes through the pictures in the past, the clothes are not suitable for the style and stature of the consumers, the favorite clothes are not matched after being bought, and live broadcasting brings more scene-oriented consumption experience to the consumers.
Most of the existing live broadcast e-commerce adopts the mode of publicizing products through a main broadcast to form interaction with users of participating members, and adds a picture marked with product information and a purchase address in a live broadcast picture as a description or adds a two-dimensional code of the product so that the participating members can search the product according to the address on the picture or scan the two-dimensional code to identify and search the product. Under the condition, the whole picture of the user interface of the participating member is cluttered undoubtedly, the searching or scanning of the participating member is needed, the steps are complicated, and the user experience is not facilitated.
Based on the above disadvantages, it is necessary to provide a basic solution for the solution of the related technical problem, which can be extended and developed in the industry.
Disclosure of Invention
In view of the above problems, the present invention provides a video stream associated information live broadcast control method and a terminal device thereof, and a video stream associated information live broadcast interaction method and a terminal device thereof, so that a good interaction is formed between a main broadcast user and a participating member user, and the participating member can conveniently obtain associated information set by the main broadcast.
The first aspect of the invention provides a video stream associated information live broadcast control method, which comprises the following steps: receiving the association information set for the hot zone by the anchor user on the user interface; creating a hot area displayed in a video stream preview window acquired by the anchor user; receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream; and pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a user of a participating member, so that a user interface of the participating member sets a hot area for the video stream according to the positioning information, and the hot area is suitable for controlled display of the associated information.
Further, the step of receiving positioning information formed by the anchor user relocating the hot area to the item image of the video stream includes: and responding to an operation instruction of dragging the hot area to the position of the article image by an anchor user, and positioning the position of the hot area to obtain the positioning information.
Preferably, the positioning information includes coordinate information of at least one feature point in the video stream preview window, the feature point being surrounded by a graph, and shape information and size information of the graph related to the feature point.
Further, the method also comprises the following steps: and pushing a modification instruction or a deletion instruction aiming at the configuration information to a participating member user so as to enable the participating member user interface to carry out related modification or deletion on the hot zone.
Preferably, the associated information includes a name, a price and a purchase link of the item in the item image, and the hot zone is controlled to display the name, the price or jump to a webpage pointed by the link.
The second aspect of the present invention provides a live broadcast interaction method for video stream associated information, which includes the following steps: receiving a video stream of an anchor user and configuration information of a hot zone associated with the video stream; analyzing the configuration information, displaying the video stream in a video window, and setting a corresponding article control in the video window according to the positioning information in the configuration information to enable the article control to correspond to an article image of the video stream in position; and displaying the associated information in the configuration information in response to an operation instruction acting on the article control.
Further, the specific step of setting the corresponding article control according to the positioning information in the configuration information is as follows: generating a proportional relation according to the proportion of the picture of the video stream in the main broadcast user preview window to the picture in the video window; converting the size information and the coordinate information in the positioning information into actual size information and actual coordinate information according to the proportional relation; according to the shape information in the positioning information, and by combining the actual size information and the actual coordinate information, a preset area is established in the user interface of the participating member; and displaying the article control in the preset area.
Further, the specific way of presenting the associated information in the configuration information in response to the operation instruction acting on the article control includes any one of the following: responding to a mouse moving instruction of a user of a participating member, and popping up a floating window of the associated information when the mouse pointer is moved to the position of the article control; or responding to a click instruction of the participating member user to the article control, and jumping to a webpage pointed by the link in the associated information.
The third aspect of the present invention provides a terminal device for controlling live broadcast of video stream related information, including: the input module is used for receiving the association information set for the hot zone by the anchor user on the user interface of the anchor user; the generation module is used for creating a hot area displayed in a video stream preview window acquired by the anchor user; the positioning module is used for receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream; the first communication module is used for pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a participating member user so as to enable a participating member user interface to set a hot area for the video stream according to the positioning information and enable the hot area to be suitable for controlled display of the associated information.
The fourth aspect of the present invention provides a terminal device for video stream associated information live broadcast interaction, including: the second communication module is used for receiving the video stream of the anchor user and the configuration information of the hot zone associated with the video stream; the analysis module is used for analyzing the configuration information, displaying the video stream in a video window, and setting a corresponding article control in the video window according to the positioning information in the configuration information so that the article control corresponds to an article image of the video stream in position; and the control module is used for responding to the operation instruction acting on the article control and displaying the associated information in the configuration information.
Compared with the prior art, the scheme provided by the invention mainly has the following advantages:
(1) the anchor user sets a hot area corresponding to the position of the article image, so that an article control is created in the direct broadcasting room participating member user interface corresponding to the position of the article image; the participating members more intuitively correspond the article control to the corresponding article; especially, the participating members who enter the live broadcast room after the anchor introduces the item can quickly connect the item control with the item.
(2) The article control can respond to an operation instruction acted on the article control, and can directly jump to a related article webpage by clicking the article control through a member participating in a live broadcast room without traditional code scanning or webpage searching operation, so that the method is convenient and fast, and the user experience is enhanced.
(3) But participate in member user interface at the live broadcast and correspond article image position and generate the operable article controlling part, need not to set up other picture or the two-dimensional code that are used for introducing article, the article controlling part not only occupation space is little, can set up arbitrary color and shape moreover, makes whole user interface pleasing to the eye clean and tidy.
These and other aspects of the invention are apparent from and will be elucidated with reference to the embodiments described hereinafter.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a flowchart of a live broadcast control method of video stream associated information according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an initial state of a main broadcast interface in which the video stream association information live broadcast control method of the present invention is applied;
fig. 3 is a schematic diagram of another state of a anchor interface for applying the video stream associated information live broadcast control method according to the present invention;
FIG. 4 is a flowchart of a live broadcast interaction method for video stream associated information according to an embodiment of the present invention;
fig. 5 is a flowchart illustrating a specific step of step S202 in the live broadcast interaction method of video stream associated information according to the embodiment of the present invention;
FIG. 6 is a schematic view of a user interface of a participant to which the video stream associated information live broadcast interaction method of the present invention is applied;
fig. 7 is a schematic diagram illustrating a configuration of a terminal device for live control of video stream related information according to an embodiment of the present invention;
fig. 8 is a schematic configuration diagram of a terminal device for live interaction of video stream related information according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention.
In some of the flows described in the present specification and claims and in the above figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, with the order of the operations being indicated as 101, 102, etc. merely to distinguish between the various operations, and the order of the operations by themselves does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
As will be appreciated by those skilled in the art, a "terminal" as used herein includes both devices having a wireless signal receiver, which are devices having only a wireless signal receiver without transmit capability, and devices having receive and transmit hardware, which have devices having receive and transmit hardware capable of two-way communication over a two-way communication link. Such a device may include: a cellular or other communication device having a single line display or a multi-line display or a cellular or other communication device without a multi-line display; PCS (Personal Communications Service), which may combine voice, data processing, facsimile and/or data communication capabilities; a PDA (Personal Digital Assistant), which may include a radio frequency receiver, a pager, internet/intranet access, a web browser, a notepad, a calendar and/or a GPS (Global Positioning System) receiver; a conventional laptop and/or palmtop computer or other device having and/or including a radio frequency receiver. As used herein, a "terminal" or "terminal device" may be portable, transportable, installed in a vehicle (aeronautical, maritime, and/or land-based), or situated and/or configured to operate locally and/or in a distributed fashion at any other location(s) on earth and/or in space. As used herein, a "terminal Device" may also be a communication terminal, a web terminal, a music/video playing terminal, such as a PDA, an MID (Mobile Internet Device) and/or a Mobile phone with music/video playing function, or a smart tv, a set-top box, etc.
Before describing the embodiments of the present invention in detail, it is necessary to provide the following instructive description of the application scenarios and the principles of the present invention.
The internet generally includes a user terminal (user terminal device), a network, and a server (e.g., a Web server of a website). The user end may be an Internet terminal Device of the user, such as a desktop computer (PC), a Laptop computer (Laptop), an intelligent Device with a web browsing function, such as a Personal Digital Assistant (PDA), a Mobile Internet Device (MID), a smart Phone (Phone), and the like. These terminal devices may request a service from another process, such as a server-provided process, in an internet environment, typically the internet environment. The server is typically a remote computer system accessible via a communications medium such as the internet, typically the internet. Furthermore, a server may typically provide services to multiple clients from the internet. The service providing process includes receiving the request from the user end, collecting the information and feedback information of the user end, etc. In essence, the server plays the role of an information provider for the computer network. The server is typically located at the party providing the service or is configured by a service provider to serve the content, such service provider may be, for example, a website of an internet service company or the like.
In the live webcast process, a user enters a live webcast room through a live webcast application program on terminal equipment or a corresponding live webcast room site. There are two members within the webcast room, the anchor member and the participating members respectively. The anchor member can play live performances such as singing and dancing, video or audio files are recorded through the terminal equipment and uploaded to the live webcast server, and the live webcast server issues the video or audio files to the live webcast room for the participating members to watch.
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
A first aspect of the present invention provides a method for controlling live broadcast of video stream related information, as shown in fig. 1, including the following steps:
s101: receiving the association information set for the hot zone by the anchor user on the user interface;
s102: creating a hot area displayed in a video stream preview window acquired by the anchor user;
s103: receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream;
s104: and pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a user of a participating member, so that a user interface of the participating member sets a hot area for the video stream according to the positioning information, and the hot area is suitable for controlled display of the associated information.
In step S101, a User Interface (UI) is a medium for interaction and information exchange between the system and the User, and it realizes conversion between an internal form of information and a human-acceptable form. The anchor user interface has a preview window for displaying a video stream preview screen. For example, displaying a live preview screen including the anchor itself, for the anchor user to edit the associated information against the content in the preview screen, and for enabling interaction between the anchor user and the system. The related information content may be article information related to an article in the preview screen, for example, information of an article such as a doll placed in a background of a live broadcast room; or the information of the items that the participating members want to know in the interaction process between the anchor user and the participating member users, for example, the participating members ask what eyeliner the anchor uses, the anchor can directly introduce the brand and model of the eyeliner by voice, and simultaneously input the related information as the related information on the anchor interface. The association information is set for the hot zone, and the association information needs to be taken as a carrier, and can be displayed in a controlled manner only by operating the hot zone.
As an example, the association information includes a name, a price, and a purchase link of the item in the preview screen, and the hotspot may be controlled to display the name, the price, or jump to a webpage pointed to by the link in a user interface of a participating member. As shown in fig. 2 and fig. 3, the anchor user sets a hot zone for the pick up boy doll in the background, and sets a trade name called pick up dune, a price of 150 yuan and a link address for the hot zone, wherein the content in the link address can be a detailed description of the pick up boy doll in the purchasing website, and can also be a payment platform.
The image hotspot is a mark, and a role region (also called a hotspot) can be set in the image through the mark, so that when a mouse of a user moves to the designated role region and clicks, a preset page can be automatically linked. For example, a world map marked with hot spots, when the Asian region is clicked by a mouse, a webpage introducing Asian is entered; and when the european area is clicked with a mouse, a web page about the european contents is entered. In step S102, the hot area refers to an action area similar to the image hot spot, a linked area is added to the video stream, and when the hot area is clicked, the user can jump to a corresponding linked web page. Creating a hotspot displayed in a preview window of the video stream acquired by the anchor user, wherein the creating may be by the anchor user clicking an add/create hotspot button in the preview window of the user interface, forming a highlighted area (preferably the area may be a regular geometric figure such as a circle or a rectangle) in the preview window, adjusting the size and shape of the area by the anchor, and identifying the final area as the hotspot. And a hot area is created in the preview window, so that the anchor user can conveniently form association between the association information and the hot area, or the association information is used for obtaining positioning information according to the hot area position setting in the next step.
In step S103, as an embodiment, the positioning information includes coordinate information of at least one feature point in the video stream preview window, the feature point being surrounded by a graph, and shape information and size information of the graph related to the feature point. For example, if the hot area set by the anchor user is a circle with a radius of 5cm, and the feature point is selected as a center of the circle, the coordinate information is a center coordinate, the shape information is a circle, and the size information is a radius of 5cm in the positioning information.
The relocation may refer to positioning information that the anchor user adjusts and reacquires the location of the initially created hot area when the location of the hot area is not the location of the anchor user's desired hot area; or the location information that the anchor user confirms and reconfirms when the initially created hotspot location is the same as the location where the anchor user wishes to be.
As an embodiment, the step of receiving positioning information formed by the anchor user repositioning the hot area to the item image of the video stream includes: and responding to an operation instruction of dragging the hot area to the position of the article image by an anchor user, and positioning the position of the hot area to obtain the positioning information. For example, a circular hot zone with a radius of 5cm is created, placed at the item image location of the video stream by dragging a circular area, and the circle is positionally overlapped with the item image. The hot area corresponds to the article image, so that the hot area can generate an operable article control corresponding to the position of the article image on a user interface of a participating member, the aim is to enable the participating member user to more intuitively correspond the article control to a corresponding article, and the participating member user who enters a live broadcast room after the anchor program introduces the article can quickly associate the article control with the article.
It can be understood that when the live broadcast user locates the hot area to the non-article image position of the video stream, the locating information can be obtained as well, which is not in conflict with the above embodiments and does not affect the normal operation of other steps of the present invention. For example, the information about the eyeliner in step S101, since the eyeliner entity may not be in the live frame, the anchor user may set a hot zone with associated information for the eyeliner entity and place the hot zone in a blank area in the frame.
In step S104, the configuration information of the hot zone and the video stream carrying the positioning information and the association information are pushed to participating member users. The hot area can be a plurality of hot areas, when the anchor user confirms that the hot area is set, the positioning information and the associated information corresponding to a single hot area are stored in the same storage unit to form configuration information, and the configuration information of other hot areas are stored in different storage units, so that the configuration information of each hot area carries a group of positioning information and associated information corresponding to the configuration information. The step also comprises the steps of integrating and uploading the configuration information and the video stream to a server, and pushing the configuration information and the video stream to a participating member user in a live broadcast room through the server. When a participating member user opens a client or a webpage, receiving the video stream integrated with the configuration information, and setting a hot area for the video stream by a participating member user interface according to the positioning information so that the hot area is suitable for controlled display of the associated information. Wherein the hot zone generated at the participant member user interface is an actionable item control.
As an embodiment, further comprising the steps of: and pushing a modification instruction or a deletion instruction aiming at the configuration information to a participating member user so as to enable the participating member user interface to carry out related modification or deletion on the hot zone. For example, when the position of an article placed on the anchor screen changes, the anchor edits the positioning information in the configuration information again in the live preview window to generate a modification instruction, and the modification instruction is pushed to the participating member users, and when the participating member users receive the modification instruction, the article control automatically adjusts the position corresponding to the modification instruction.
Referring to fig. 2 and fig. 3, a brief description will be made of an embodiment by combining the above steps: the anchor user opens the live broadcast release background to generate a preview picture of the video stream, namely the anchor user can see the picture of the anchor user, and the anchor user places articles to be recommended indoors, such as pick-up dune toys at the lower right corner of the picture. A 'new commodity information' button is arranged on a preview window picture, an anchor clicks the 'new commodity information' button to newly establish commodity information (namely the associated information), a picture pops up an information input panel, and information such as commodity names, prices, link addresses and the like is input; clicking a 'new commodity information' button on the anchor and simultaneously creating a hot area, generating a circular color deepened area at the lower right corner, dragging and positioning the area by using a mouse and zooming the area, and moving the area to a position overlapped with an article as required; when the information input is complete and the position size of the hot area is determined, the anchor user clicks a 'determination' button to complete the configuration information setting; at this time, the front end of the device reads the associated information and the positioning information of the hot area relative to the picture, and stores the configuration information into a background database; and finally, uploading the configuration information and the video stream to a server so as to push the configuration information and the video stream to the participating member users.
The video stream associated information live broadcast control method is used as a main broadcast user side operation method, and finally the configuration information of the hot area carrying the positioning information and the associated information and the video stream are pushed to participating member users; after the participating member user side receives the configuration information and the video stream, how to show the configuration information and the video stream as an effect corresponding to the control method is used as an operation method of the participating member user, and the following video stream associated information live broadcast interaction method is used for explanation.
A second aspect of the present invention provides a live broadcast interaction method for video stream associated information, as shown in fig. 4, including the following steps:
s201: receiving a video stream of an anchor user and configuration information of a hot zone associated with the video stream;
s202: analyzing the configuration information, displaying the video stream in a video window, and setting a corresponding article control in the video window according to the positioning information in the configuration information to enable the article control to correspond to an article image of the video stream in position;
s203: and displaying the associated information in the configuration information in response to an operation instruction acting on the article control.
In step S201, when a member user participating in live broadcasting enters a live broadcasting room of a corresponding anchor by opening a live broadcasting client or a live broadcasting web page, a video stream pushed by the anchor user and configuration information of a hot zone associated with the video stream are received by default, where the configuration information of the hot zone is positioning information and association information set for the hot zone by the anchor, the positioning information defines a position of the hot zone in a video stream playing picture, and the association information includes a price, a name, a purchase link, and the like of an article defined for the hot zone. It is understood that due to the actual variability of the video stream frame content, the associated hot zone is also changed with the playing of the video stream according to the setting of the anchor user, and the change can be creation, deletion, and change of the configuration information. For example, at a first time, a water cup is placed on a table in a video stream picture at the left side of the anchor user, the anchor user sets a hot zone and first configuration information related to the hot zone for the water cup in the video stream, and the first configuration information of the associated hot zone is received while the video stream at the first time is received at the participating member user side; at a second time, the anchor user takes the water cup to the right side, simultaneously adjusts the positioning information in the configuration information of the hot area to generate second configuration information, and receives the video stream at the second time and the second configuration information of the associated hot area at the participating member user side.
In step S202, since the data needs to be encoded and compressed in the video data transmission process, when the receiving end receives the compressed packet data, the receiving end first decompresses and decodes the data, and then plays the data. And analyzing the configuration information comprises decompressing and decoding the configuration information and extracting the position information and the associated information of the configuration information. And displaying the video stream in the video window, namely, as mentioned above, the participating member user enters the live broadcast room of the corresponding anchor, and the video window of the user interface automatically plays the video stream.
Referring to fig. 5, as an embodiment, the specific step of setting the corresponding article control according to the positioning information in the configuration information includes:
s2021: and generating a proportional relation according to the proportion of the picture of the video stream in the main player user preview window to the picture in the video window. The method comprises the steps of determining the proportional relation between a picture in a play interface preview window of a main player user and a picture in a play interface video window of a participating member user according to the size of the picture in the play interface preview window of the main player user and the size of the picture in the play interface video window of the participating member user, and adjusting the positioning information of the hot area suitable for the video window of the participating member user.
S2022: and converting the size information and the coordinate information in the positioning information into actual size information and actual coordinate information according to the proportional relation. The positioning information comprises coordinate information of at least one characteristic point of the graph formed by the hot zone boundary in a video stream preview window of an anchor user side interface, and shape information and size information of the graph related to the characteristic point. Converting the size information and coordinate information corresponding to the preview window of the anchor user into actual size information and actual coordinate information corresponding to the video windows of the participating member users. For example, the proportional relationship determined in step S2021 is 1: and 2, if the hot zone boundary is surrounded to form a circle, the characteristic point can be the center of the circle, and if the radius size information is 5cm, the center coordinate information is (10, 10), the radius size information is converted into the radius with the actual size information of 10cm, and the actual coordinate information is (20, 20).
S2023: and establishing a preset area on the user interface of the participating member according to the shape information in the positioning information and by combining the actual size information and the actual coordinate information. As described above, the positioning information includes shape information of the graphics. For example, the boundary of the hot zone, which is circular, may define the circular area with a radius of 10cm in the participant user interface based on the actual size information of the radius of 10cm and the actual center coordinate information (20, 20).
S2024: and displaying the article control in the preset area. The preset area corresponds to the hot area, the shape of the article control can be the same as the shape of the boundary of the preset area, or can be a shape which is set by an anchor user or a participant user and is different from the preset area, the position of the article control in the participant video window corresponds to the preset area, and preferably, the article control is set in the range of the preset area. For example, in fig. 6, when a participating member user opens a live broadcast screen at a client, a front-end player reads background configuration information data, and displays a clickable circular article control at the position of a pick-up dome of a front-end screen, where the article control is a semitransparent bubble, and the area coordinates are determined by hot-zone positioning information set by anchor drag and drop, and prompt the text "click to buy me home".
The anchor user sets the position of the hot area corresponding to the article to be introduced or sold, and the hot area is overlapped with the article image at the position, the article control is determined according to the position of the hot area set by the anchor user, in other words, the article control is caused to correspond to the article image of the video stream at the position. Aiming at enabling a user who participates in the member to more intuitively correspond the article control to a corresponding article; in particular, a user of a participant member who enters the live broadcast room after the anchor introduces the item can quickly associate the item control with the item.
In step S203, the responding to the operation instruction acting on the article control, and displaying the associated information in the configuration information may include: responding to a mouse moving instruction of a user of a participating member, and popping up a floating window of the associated information when the mouse pointer is moved to the position of the article control. The method can also comprise the following steps: responding to a click instruction of a participating member user to the article control, and jumping to a webpage pointed by the link in the associated information. Taking the semi-transparent bubble shown in fig. 6 as an article control as an example, when the participating member does not perform any operation, the semi-transparent bubble suspends the text reminder of "click me buy home"; when a participating member user mouse moves over the transparent bubble, the "click me buy home" text portion becomes "pick up hill, 150 yuan" and a buy icon; and when the user of the participating member clicks any one area of the semi-transparent bubbles, jumping to a purchasing page of a pick-up dune doll.
As an embodiment, further comprising: and receiving a command of closing the article control of the participating member user, and eliminating the article control. And when the participating member users do not have interest in the articles, the panel can be set to filter and hide the article information, the article control is eliminated, and the participating member users pay attention to live broadcast.
The third aspect of the present invention provides a terminal device for live control of video stream associated information, as shown in fig. 7, including: the input module 31 is used for receiving the association information set for the hot zone by the anchor user on the user interface; a generating module 32, configured to create a hot area displayed in a video stream preview window acquired by the anchor user; a positioning module 33, configured to receive positioning information formed by the anchor user relocating the hot area to the item image of the video stream; the first communication module 34 is configured to push the configuration information of the hot area carrying the positioning information and the association information and the video stream to a participating member user, so that a participating member user interface sets a hot area for the video stream according to the positioning information, and the hot area is suitable for controlled display of the association information.
For a specific description of the terminal device for live broadcast control of video stream related information, reference may be made to the embodiment of the method for live broadcast control of video stream related information, which is not described herein again.
The terminal equipment for video stream associated information live broadcast control can be any one of a mobile phone, a tablet, a personal computer and the like. Taking the terminal device as a personal computer as an example, the personal computer comprises a central processing unit, a network unit, an input unit and an input unit; the central processing unit is used for controlling the cooperative operation of other units, the network unit comprises a network card and corresponding circuits, the input unit comprises a mouse, a keyboard and corresponding circuits, and the output unit comprises a display card, a display screen and corresponding circuits. The central processor receives the associated information input by the anchor user for the hot zone in the user interface through the keyboard. The display card drives a display screen to display a video stream preview picture of the live broadcast room; and the anchor clicks a hot area creating key of the preview picture through a mouse to create a hot area displayed in a video stream preview window of the anchor user. And receiving a dragging command of dragging the hot area to the position of the article image of the video stream by the anchor user through a mouse, and acquiring the current positioning information by the central processing unit and matching the related information and the positioning information with the corresponding hot area. And the network unit pushes the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a participating member user, and pushes a modification instruction or a deletion instruction aiming at the configuration information to the participating member user.
While the present invention has been described in detail with reference to the embodiments of the present invention, it will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.
A fourth aspect of the present invention provides a terminal device for live interaction of video stream related information, as shown in fig. 8, including: a second communication module 41, which receives the video stream of the anchor user and the configuration information of the hot zone associated with the video stream; the analysis module 42 is configured to analyze the configuration information, display the video stream in a video window, and set a corresponding article control in the video window according to the positioning information in the configuration information, so that the article control corresponds to an article image of the video stream in position; and the control module 43 is configured to respond to an operation instruction acting on the article control to display the associated information in the configuration information.
For the above specific description of the terminal device for the live broadcast interaction of the video stream related information, reference may be made to the embodiment of the method for live broadcast interaction of the video stream related information, which is not described herein again.
The terminal equipment for the live broadcast interaction of the video stream associated information and the terminal equipment for the live broadcast control of the video stream associated information can be the same equipment, and can also be any one of a mobile phone, a tablet, a personal computer and the like. Taking the terminal device as a personal computer as an example, the personal computer comprises a central processing unit, a network unit, an input unit and an input unit; the central processing unit is used for controlling the cooperative operation of other units, the network unit comprises a network card and corresponding circuits, the input unit comprises a mouse, a keyboard and corresponding circuits, and the output unit comprises a sound card, a loudspeaker, a display card, a display screen and corresponding circuits. A network unit receives a video stream of an anchor user and configuration information for a hotspot associated with the video stream. The central processing unit analyzes the configuration information, and the display card drives the display screen and the sound card drives the loudspeaker to play the video stream in the video window; the central processing unit generates a proportional relation according to the proportion of the picture of the video stream in the main player user preview window and the picture in the video window, converts the size information and the coordinate information in the positioning information into actual size information and actual coordinate information according to the proportional relation, and constructs a preset area on the user interface of the participating member according to the shape information in the positioning information and by combining the actual size information and the actual coordinate information; and the display card displays the article control in the preset area, so that the article control is corresponding to a certain article image of the video stream in position. The central processing unit responds to the operation instruction of the mouse on the article control: when the mouse pointer moves to the position of the article control, popping up a floating window of the associated information; and when a mouse sends a click instruction to the article control, jumping to a webpage pointed by the link in the associated information.
While the present invention has been described in detail with reference to the specific embodiments and applications thereof, it will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.
It can be understood that the terminal device for the live broadcast control of the video stream associated information, the terminal device for the live broadcast interaction of the video stream associated information and the server can form a whole video stream associated information live broadcast system; the terminal equipment for video stream associated information live broadcast control is matched with the server to realize the video stream associated information live broadcast control and control the associated information displayed on the terminal equipment for video stream associated information live broadcast interaction; and the cooperation between the terminal equipment for the live broadcast interaction of the video stream associated information and the server realizes the live broadcast interaction of the video stream associated information and displays the associated information set by the terminal equipment for the live broadcast control of the video stream associated information.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable storage medium, and the storage medium may include: a Read Only Memory (ROM), a Random Access Memory (RAM), a magnetic or optical disk, or the like.
Those of skill in the art will appreciate that various operations, methods, steps in the processes, acts, or solutions discussed in the present application may be alternated, modified, combined, or deleted. Further, various operations, methods, steps in the flows, which have been discussed in the present application, may be interchanged, modified, rearranged, decomposed, combined, or eliminated. Further, steps, measures, schemes in the various operations, methods, procedures disclosed in the prior art and the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.
While the invention has been described in detail, those skilled in the art will appreciate that the various embodiments and applications of the invention can be made without departing from the spirit and scope of the invention.

Claims (10)

1. A video stream associated information live broadcast control method is characterized by comprising the following steps:
receiving the association information set for the hot zone by the anchor user on the user interface;
creating a hot area displayed in a video stream preview window acquired by the anchor user;
receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream;
and pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a user of a participating member, so that a user interface of the participating member sets a hot area for the video stream according to the positioning information, and the hot area is suitable for controlled display of the associated information.
2. The live control method according to claim 1, wherein the step of receiving positioning information formed by the anchor user repositioning the hot area to the item image of the video stream comprises: and responding to an operation instruction of dragging the hot area to the position of the article image by an anchor user, and positioning the position of the hot area to obtain the positioning information.
3. A live control method according to claim 1 or 2, characterized by: the positioning information comprises coordinate information of at least one characteristic point of a graph formed by enclosing of the hot zone boundary in the video stream preview window, and shape information and size information of the graph related to the characteristic point.
4. The live control method according to claim 1, further comprising:
and pushing a modification instruction or a deletion instruction aiming at the configuration information to a participating member user so as to enable the participating member user interface to carry out related modification or deletion on the hot zone.
5. The live control method according to claim 1, characterized in that: the related information comprises the name, the price and a purchase link of the article in the article image, and the hot zone is controlled to display the name, the price or jump to a webpage pointed by the link.
6. A video stream associated information live broadcast interaction method is characterized by comprising the following steps:
receiving a video stream of an anchor user and configuration information of a hot zone associated with the video stream;
analyzing the configuration information, displaying the video stream in a video window, and setting a corresponding article control in the video window according to the positioning information in the configuration information to enable the article control to correspond to an article image of the video stream in position; wherein the hot zone is positionable to a non-item image location of the video stream; the positioning information comprises coordinate information of at least one characteristic point of a graph formed by enclosing the hot zone boundary in a video stream preview window, and shape information and size information of the graph related to the characteristic point;
and displaying the associated information in the configuration information in response to an operation instruction acting on the article control.
7. The live broadcast interaction method according to claim 6, wherein the specific step of setting the corresponding article control according to the positioning information in the configuration information comprises:
generating a proportional relation according to the proportion of the picture of the video stream in the main broadcast user preview window to the picture in the video window;
converting the size information and the coordinate information in the positioning information into actual size information and actual coordinate information according to the proportional relation;
according to the shape information in the positioning information, and by combining the actual size information and the actual coordinate information, a preset area is established in a user interface of the participating members;
and displaying the article control in the preset area.
8. The live broadcast interaction method according to claim 6, wherein the specific way of presenting the associated information in the configuration information in response to the operation instruction acting on the item control includes any one of:
responding to a mouse moving instruction of a user of a participating member, and popping up a floating window of the associated information when the mouse pointer is moved to the position of the article control; alternatively, the first and second electrodes may be,
responding to a click instruction of a participating member user to the article control, and jumping to a webpage pointed by the link in the associated information.
9. A terminal device for controlling live broadcast of video stream related information, comprising:
the input module is used for receiving the association information set for the hot zone by the anchor user on the user interface of the anchor user;
the generation module is used for creating a hot area displayed in a video stream preview window acquired by the anchor user;
the positioning module is used for receiving positioning information formed by the anchor user repositioning the hot area to the article image of the video stream;
the first communication module is used for pushing the configuration information of the hot area carrying the positioning information and the associated information and the video stream to a participating member user so as to enable a participating member user interface to set a hot area for the video stream according to the positioning information and enable the hot area to be suitable for controlled display of the associated information.
10. A terminal equipment for video stream associated information live broadcast interaction is characterized by comprising:
the second communication module is used for receiving the video stream of the anchor user and the configuration information of the hot zone associated with the video stream;
the analysis module is used for analyzing the configuration information, displaying the video stream in a video window, and setting a corresponding article control in the video window according to the positioning information in the configuration information so that the article control corresponds to an article image of the video stream in position; the hot zone is positionable to a non-item image location of the video stream; the positioning information comprises coordinate information of at least one characteristic point of a graph formed by enclosing the hot zone boundary in a video stream preview window, and shape information and size information of the graph related to the characteristic point;
and the control module is used for responding to the operation instruction acting on the article control and displaying the associated information in the configuration information.
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