CN112418940A

CN112418940A - Method, device, equipment, storage medium and system for realizing interactive advertisement

Info

Publication number: CN112418940A
Application number: CN202011348435.7A
Authority: CN
Inventors: 周志勇; 刘肖阳; 颜子贤
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2020-11-26
Filing date: 2020-11-26
Publication date: 2021-02-26

Abstract

The application discloses a method, a device, equipment, a storage medium and a system for realizing interactive advertisements, and relates to the technical field of advertisement putting. The specific implementation scheme is as follows: responding to a trial request of a target user device for an application to be launched, and selecting a target cloud device for the target user device; sending a trial instruction to the target cloud device and/or the target user equipment, wherein the trial instruction is used for indicating the following: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation. The method and the device can improve the efficiency of interactive advertisements.

Description

Method, device, equipment, storage medium and system for realizing interactive advertisement

Technical Field

The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, a device, a storage medium, and a system for implementing interactive advertisements.

Background

With the rapid development of internet technology, application programs are widely applied to various fields of work and life, and the variety of the application programs is numerous and various. There is a need for online promotion of applications.

Interactive Advertisement (Interactive Advertisement) refers to an Advertisement that requires or allows a viewer to perform an Interactive operation. An Online Interactive Advertising System (Online Interactive Advertising System) can enable a user to interact with an application to be launched in the process of browsing an advertisement of the application to be launched. How to promote application programs through interactive advertisements is an important problem in the industry.

Disclosure of Invention

The present disclosure provides a method, apparatus, device, storage medium and system for enabling interactive advertising.

According to an aspect of the present disclosure, there is provided a method of implementing interactive advertising, including:

responding to a trial request of a target user device for an application to be launched, and selecting a target cloud device for the target user device;

sending a trial instruction to the target cloud device and/or the target user equipment, wherein the trial instruction is used for indicating the following: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

According to an aspect of the present disclosure, there is provided a method of implementing an interactive advertisement, including:

sending a trial request of an application to be launched to an advertisement launching system, wherein the trial request is used for instructing the advertisement launching system to execute the following steps: selecting target cloud equipment for target user equipment, and sending a trial instruction to the target cloud equipment and/or the target user equipment;

displaying an application interface to be launched, and collecting interactive operation of a user on the application interface to be launched;

and sending the interactive operation to the target cloud equipment, so that the application to be launched in the target cloud equipment updates the application interface to be launched according to the interactive operation.

According to an aspect of the present disclosure, there is provided a method for implementing an interactive advertisement, including:

responding to a trial instruction sent by the advertisement putting system, and controlling target user equipment to display an application interface to be put; the advertisement delivery system responds to a trial request of a target user device for an application to be delivered, selects a target cloud device for the target user device, and generates the trial instruction according to the selected target cloud device;

acquiring the interactive operation of a user on the application interface to be launched from the target user equipment;

and controlling the local application to be launched to update the application interface to be launched according to the interactive operation.

According to an aspect of the present disclosure, there is provided an apparatus for implementing interactive advertisement, including:

the cloud equipment selection module is used for responding to a trial request of a target user equipment to-be-released application and selecting the target cloud equipment for the target user equipment;

a trial instruction sending module, configured to send a trial instruction to the target cloud device and/or the target user equipment, where the trial instruction is used to indicate the following: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

a trial request sending module, configured to send a trial request of an application to be delivered to an advertisement delivery system, and instruct the advertisement delivery system to execute the following steps: selecting target cloud equipment for target user equipment, and sending a trial instruction to the target cloud equipment and/or the target user equipment;

the system comprises a user interaction module, a user interaction module and a user interaction module, wherein the user interaction module is used for displaying an application interface to be launched and acquiring interaction operation of a user on the application interface to be launched;

and the application interface updating module is used for sending the interaction operation to the target cloud equipment, so that the application to be launched in the target cloud equipment updates the application interface to be launched according to the interaction operation.

the interface display control module is used for responding to a trial instruction sent by the advertisement putting system and controlling the target user equipment to display the application interface to be put; the advertisement delivery system responds to a trial request of a target user device for an application to be delivered, selects a target cloud device for the target user device, and generates the trial instruction according to the selected target cloud device;

the interactive operation acquisition module is used for acquiring the interactive operation of the user on the application interface to be launched from the target user equipment;

and the interface updating control module is used for controlling the local application to be launched to update the application interface to be launched according to the interactive operation.

According to a seventh aspect, there is provided an electronic device comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a method of enabling interactive advertising as described in any one of the embodiments of the present application.

According to an eighth aspect, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing a computer to perform a method of implementing interactive advertising as described in any of the embodiments of the present application.

According to a ninth aspect, there is provided a system for implementing interactive advertisements, comprising an advertisement delivery system, a target user device and a target cloud device; wherein:

the advertisement delivery system is used for responding to a trial request of a target user device for an application to be delivered and selecting target cloud equipment for the target user device;

the advertisement delivery system is further used for sending trial instructions to the target cloud equipment and/or the target user equipment;

the target user equipment is used for displaying an application interface to be launched and acquiring interaction operation of a user on the application interface to be launched;

and the target cloud equipment is used for controlling the application to be launched to update the application interface to be launched according to the interactive operation.

The technology according to the application can improve the efficiency of interactive advertisement.

It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.

Drawings

The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:

FIG. 1 is a flow chart illustrating a method for implementing interactive advertising according to an embodiment of the present application;

FIG. 2 is a flow chart illustrating another method for implementing interactive advertising provided in accordance with an embodiment of the present application;

FIG. 3 is a flow chart illustrating a further method for implementing interactive advertising according to an embodiment of the present application;

FIG. 4 is a flow chart illustrating a method for implementing interactive advertising according to an embodiment of the present application;

FIG. 5 is a flow chart illustrating another method for implementing interactive advertising provided in accordance with an embodiment of the present application;

FIG. 6 is a flow chart illustrating a method for implementing interactive advertising according to an embodiment of the present application;

FIG. 7 is a schematic structural diagram of an apparatus for implementing interactive advertisement according to an embodiment of the present application;

FIG. 8 is a schematic structural diagram of an apparatus for implementing interactive advertisement provided by an embodiment of the present application;

FIG. 9 is a schematic structural diagram of an apparatus for implementing interactive advertisement provided by an embodiment of the present application;

FIG. 10 is a schematic structural diagram of a system for implementing interactive advertising according to an embodiment of the present application;

FIG. 11 is a block diagram of an electronic device for implementing a method of implementing interactive advertising of an embodiment of the present application.

Detailed Description

The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

Fig. 1 is a flowchart illustrating a method for implementing interactive advertising according to an embodiment of the present application. The embodiment can be suitable for the situation that the user equipment runs the application to be launched through the remote control cloud equipment and tries the application to be launched. The method for implementing interactive advertisement disclosed in this embodiment may be executed by an electronic device, and in particular, may be executed by an apparatus for implementing interactive advertisement configured in an advertisement delivery system, where the apparatus may be implemented by software and/or hardware. Referring to fig. 1, the method for implementing interactive advertisement provided by this embodiment includes:

s110, responding to a trial request of the target user equipment to the application to be launched, and selecting the target cloud equipment for the target user equipment.

S120, sending a trial instruction to the target cloud equipment and/or the target user equipment, wherein the trial instruction is used for indicating the following steps: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

In the embodiment of the application, the user equipment may be an intelligent terminal such as a mobile phone and a tablet computer, and the cloud equipment may be equipment which applies a cloud computing technology to a network terminal service and realizes a cloud service through a cloud server, such as a cloud mobile phone. The cloud device can be configured with application instances to be launched. The application to be delivered may be an application program such as information flow, search, or short video, among others.

The trial request of the application to be launched can be generated under the condition that the target user equipment is detected to try the application to be launched. The application interface to be launched refers to an application interface of an application to be launched, and the application to be launched runs on the cloud device instead of running on the target user device.

The method comprises the steps that under the condition that target user equipment tries an application to be launched, the target user equipment can send a trial request of the application to be launched to an advertisement launching system; the advertisement delivery system responds to the trial request to select target cloud equipment for the target user equipment; displaying an application interface to be launched through target user equipment, enabling a user to execute interactive operation on the application interface to be launched displayed by the user equipment, acquiring the interactive operation by the user equipment, and sending the interactive operation to the target cloud equipment; and responding to the interactive operation through the application to be launched running in the target cloud equipment, updating the application interface to be launched according to the response result, and displaying the updated application interface to be launched through the target user equipment. By the mutual matching between the target user equipment and the target cloud equipment, the target user equipment can really try the application to be released without installing the application to be released. On one hand, the universality is strong, a throwing party of the application to be thrown only needs to configure the cloud equipment server, and an advertisement page does not need to be specially manufactured for the application to be thrown, so that the throwing efficiency of the application to be thrown is accelerated, and the workload of the throwing party is reduced; on the other hand, the user tries the application to be launched through the target cloud equipment, the trial mode is flexible and real, the personalized requirements of the user can be met, the user experience is improved, the probability that the user equipment installs the application to be launched is increased, and the conversion rate of the interactive advertisement can be improved.

The embodiment of the application does not specifically limit the interaction mode among the advertisement delivery system, the target user equipment and the target cloud equipment. The advertisement delivery system can only send a trial instruction carrying target user equipment information to the target cloud equipment, and the target cloud equipment establishes communication connection with the target user equipment; the advertisement delivery system can also only send a trial instruction carrying target cloud equipment information to the target user equipment, and the target user equipment establishes communication connection with the target cloud equipment; the advertisement delivery system can also send trial instructions to the target user equipment and the target cloud equipment respectively. Before the target user equipment establishes communication connection with the target cloud equipment, communication can be transferred through the advertisement delivery system; after the target user equipment and the target cloud equipment establish communication connection, the target user equipment and the target cloud equipment can directly communicate without transferring.

According to the technical scheme, under the condition that the target user equipment tries the application to be released, the application interface to be released is displayed through the target user equipment, the interactive operation of a user on the application interface to be released is collected, the application to be released which is remotely operated through the target cloud equipment responds to the interactive operation, and the application interface to be released is updated. That is to say, the target user equipment is used for remotely controlling the running process of the application to be launched in the control target cloud equipment, so that the target user equipment can be used for trial really before the application to be launched is installed, the trial flexibility is improved, the trial function is enriched, and the download rate of the application to be launched can be improved. And moreover, the workload of the throwing party to be thrown in the application is reduced, and the throwing efficiency is improved.

Fig. 2 is a flow chart illustrating another method for implementing interactive advertising according to an embodiment of the present application. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 2, the method of implementing interactive advertising includes:

s210, sending the static content of the application to be launched to at least two candidate user devices, and enabling the candidate user devices to display the static content.

S220, responding to a trial request received from any candidate user equipment, taking the candidate user equipment as the target user equipment, and selecting the target cloud equipment for the target user equipment from the candidate cloud equipment.

Wherein the trial request is generated by the candidate user device upon detection of a user control operation of the static content.

S230, sending a trial instruction to the target cloud device and/or the target user device, where the trial instruction is used to indicate the following: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

The static content of the application to be released refers to the static promotion content of the application to be released. The embodiment of the application does not specifically limit the format and the generation mode of the static content. The static content can be provided by a delivery party in advance, can also be created by a target cloud device, and can be characters, audio, video and the like.

The system for realizing the interactive advertisement can comprise an advertisement delivery system, candidate user equipment, target user equipment and target cloud equipment, and can also comprise the candidate cloud equipment. The advertisement delivery system may send static content of the application to be delivered to the at least two candidate user devices; under the condition that any candidate user equipment detects the control operation of the user on the static content, the candidate user equipment sends a trial request of the application to be launched to the advertisement launching system, and correspondingly, the advertisement launching system takes the candidate user equipment as target user equipment and further provides the trial of the application to be launched for the candidate user equipment. By sending the static content of the application to be launched to the candidate user equipment and selecting the target user equipment from the candidate user equipment according to the response of the candidate user equipment to the static content, the target user equipment is further provided with a trial of the application to be launched, the resource utilization rate can be further improved, and the launching cost is saved.

In order to further increase the conversion rate, in an alternative embodiment, the static content of the application to be delivered is an advertisement card of the application to be delivered.

In an alternative embodiment, selecting a target cloud device for the target user device from the candidate cloud devices includes: and selecting target cloud equipment for the target user equipment according to the using state of the candidate cloud equipment.

Wherein, the use state of the candidate cloud device can be used or idle. Specifically, in order to improve response efficiency of user interaction operation, a target cloud device is selected from candidate cloud devices in an idle state.

In an optional implementation manner, the selecting, according to the usage status of the candidate cloud device, a target cloud device for the target user device includes: determining a relative distance between the candidate cloud device and the target user device; and selecting target cloud equipment for the target user equipment according to the using state of the candidate cloud equipment and the relative distance.

In the process that the target user equipment remotely controls the application to be launched in the target cloud equipment, the target cloud equipment needs to send interface data of the application to be launched to the target user equipment, so that the target user equipment updates an application interface to be launched. In order to accelerate the communication efficiency between the target cloud device and the target user device and reduce the pause phenomenon, a candidate cloud device with a short relative distance can be selected as the target cloud device.

According to the technical scheme, the static content of the application to be launched is sent to the candidate user equipment, and the interactive trial experience is provided for the target user equipment which tries the application to be launched, so that the resource utilization rate can be further improved, the launching cost is saved, and the conversion rate is improved. And, through according to user state, relative distance, select the target cloud equipment for target user equipment, can further improve interactive efficiency.

Fig. 3 is a flowchart illustrating a further method for implementing interactive advertising according to an embodiment of the present application. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 3, the method includes:

s310, determining the launching attribute information of the application to be launched according to the configuration operation of a launching party to which the application to be launched belongs; the delivery attribute information comprises at least one of a concurrency quantity threshold value, a delivery rule and a delivery time limit.

S320, responding to a trial request of the target user equipment to the application to be launched, and selecting the target cloud equipment for the target user equipment.

S330, sending a trial instruction to the target cloud equipment and/or the target user equipment, wherein the trial instruction is used for indicating the following steps: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

In the embodiment of the application, an advertiser to which the application to be delivered belongs can configure the application to be delivered manually, and the advertisement delivery system determines delivery attribute information of the application to be delivered according to configuration operation of the advertiser to which the application to be delivered belongs. The delivery rule may be a selection rule of a candidate user device, a generation rule of static content, or a selection rule of a target user device. The advertisement delivery system can support the personalized delivery requirements of advertisers.

In an optional implementation manner, if it is detected that the concurrency number threshold of the application to be delivered is less than or equal to the number of target user devices trying the application to be delivered at the time, the sending of the static content of the application to be delivered to the new candidate user device is rejected.

The concurrency number threshold refers to the number of target user devices that are allowed to try out the applications to be delivered at any time, for example, the concurrency number threshold of the applications to be delivered may be 1 ten thousand. Specifically, the advertisement delivery system can also count the number of target user equipment to be delivered at the current moment in real time; comparing the number of target user equipment with a concurrency number threshold of the application to be launched; if the number of the target user equipment is less than the threshold value of the concurrency number of the application to be delivered, the static content of the application to be delivered may be continuously sent to the new candidate user equipment, and the number of the new candidate user equipment may be positively correlated with the difference between the number of the target user equipment and the threshold value of the concurrency number, that is, the larger the difference is, the larger the number of the new candidate user equipment may be selected. And if the number of the target user equipment is equal to or greater than the threshold value of the concurrent number of the applications to be launched, refusing to send the static content of the applications to be launched to the new candidate user equipment, and avoiding the interference to the new candidate user equipment caused by the failure to respond to the trial request of the new candidate user equipment in time.

The technical scheme provided by the embodiment of the application supports the personalized configuration of the delivery attribute information of the application to be delivered, particularly the personalized configuration of the threshold value of the concurrency number, and dynamically adjusts the delivery strategy of the application to be delivered according to the relationship between the number of the target user devices of the application to be delivered and the threshold value of the concurrency number, so that the resource utilization rate can be improved on the premise of not interfering users, and the download rate of the application to be delivered is further improved.

Fig. 4 is a flowchart illustrating a method for implementing interactive advertising according to an embodiment of the present application. The embodiment can be suitable for the situation that the user equipment runs the application to be launched through the remote control cloud equipment and tries the application to be launched. The method for implementing interactive advertisement disclosed in this embodiment may be executed by an electronic device, and in particular, may be executed by an apparatus for implementing interactive advertisement configured in a target user equipment, where the apparatus may be implemented by software and/or hardware. Referring to fig. 4, the method for implementing interactive advertisement provided by this embodiment includes:

s410, sending a trial request of an application to be launched to an advertisement launching system, wherein the trial request is used for indicating the advertisement launching system to execute the following steps: selecting target cloud equipment for target user equipment, and sending trial instructions to the target cloud equipment and/or the target user equipment.

And S420, displaying the application interface to be launched, and collecting the interactive operation of the user on the application interface to be launched.

S430, sending the interaction operation to the target cloud equipment, and enabling the application to be launched in the target cloud equipment to update the application interface to be launched according to the interaction operation.

The target user equipment may be a user equipment that is to use the application to be delivered. The user device may be a smart terminal such as a cell phone, tablet computer, or the like. The target cloud device is a cloud device selected for the target user device, and may be a device that applies a cloud computing technology to a network terminal service and implements the cloud service through a cloud server. The to-be-delivered application may be an application such as information flow, search, or short video.

Specifically, the target user equipment may send a trial request for the application to be delivered to the advertisement delivery system when the application to be delivered is to be tried; the advertisement delivery system responds to the trial request, selects the target cloud equipment for the target user equipment, and is used for responding to the interactive operation of the target user equipment through the application to be delivered in the target cloud equipment, namely, a user of the target user equipment can remotely control the application to be delivered in the target cloud equipment, so that the pre-trial is realized under the condition of no installation, the personalized trial requirement of the user can be supported, and the download rate of the application to be delivered is improved.

It should be noted that, in the embodiment of the present application, an interaction manner between the advertisement delivery system, the target user device, and the target cloud device is not specifically limited. After the target user equipment is determined, the target user equipment and the target cloud equipment can be in direct communication, and the direct data transmission efficiency of the target user equipment and the target cloud equipment can be improved, so that the delivery efficiency of the interactive advertisements is further improved, and the user experience is further improved.

According to the technical scheme provided by the application embodiment, the target user equipment to be tried with the application to be launched can send a trial request to the advertisement launching system, the target cloud equipment is selected for the target user equipment through the advertisement launching system, the target user equipment tries with the application to be launched before downloading through the application to be launched in the remote control target cloud equipment, the personalized trial requirement of a user is supported, the trial flexibility is improved, and the download rate of the application to be launched can be improved.

FIG. 5 is a flow chart illustrating another method for implementing interactive advertising according to an embodiment of the application. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 5, the method of implementing interactive advertising includes:

s510, obtaining the static content of the application to be launched from the advertisement launching system, and displaying the static content.

S520, generating a trial request for the application to be released under the condition that the control operation of the user on the static content is detected.

S530, sending a trial request of an application to be launched to an advertisement launching system, wherein the trial request is used for indicating the advertisement launching system to execute the following steps: selecting target cloud equipment for target user equipment, and sending trial instructions to the target cloud equipment and/or the target user equipment.

And S540, displaying the application interface to be launched, and collecting the interactive operation of the user on the application interface to be launched.

And S550, sending the interaction operation to the target cloud equipment, so that the application to be launched in the target cloud equipment updates the application interface to be launched according to the interaction operation.

The static content of the application to be released refers to the static promotion content of the application to be released. The embodiment of the application does not specifically limit the format and the generation mode of the static content.

Specifically, each candidate user device may obtain the static content of the application to be delivered from the advertisement delivery system, and display the static content; under the condition that any candidate user equipment detects the control operation of the user on the static content, such as under the condition that the user clicks the static content, the candidate user equipment sends a trial request of an application to be launched to the advertisement launching system, and correspondingly, the advertisement launching system takes the candidate user equipment as target user equipment. The target user equipment is tried by remotely controlling the application to be released in the target user equipment. And if the target cloud equipment does not install the application to be launched, the target cloud equipment further installs and starts the application to be launched, executes the interactive operation of the target user equipment, renders a new application interface to be launched, compresses the new application interface to be launched and sends the compressed new application interface to the target user equipment, and the target user equipment decompresses the received compressed data and displays the new application interface to be launched.

It should be noted that, if the control operation on the static content is not detected by any candidate user equipment over time, the delivery of the application to be delivered may be ended, so that interference on the user may be reduced, and the delivery accuracy may be improved.

In an optional implementation manner, the static content of the application to be delivered is an advertisement card of the application to be delivered.

In an optional implementation manner, the displaying the to-be-launched application interface includes: acquiring application interface data of an application to be launched running in the target cloud equipment; and displaying the application interface to be launched according to the application interface data.

Specifically, communication connection with the target cloud equipment is established, application interface data of the application to be launched are obtained from the target cloud equipment, the application interface to be launched is displayed according to the application interface data, and a user can conveniently control the running process of the application to be launched in the target cloud equipment through the target user equipment.

According to the technical scheme, the static content of the application to be launched is sent to the candidate user equipment, and the interactive trial experience is provided for the target user equipment which tries the application to be launched, so that the resource utilization rate can be further improved, the launching cost is saved, and the conversion rate is improved.

Fig. 6 is a flowchart illustrating a method for implementing interactive advertising according to an embodiment of the present application. The embodiment can be suitable for the situation that the user equipment runs the application to be launched through the remote control cloud equipment and tries the application to be launched. The method for implementing interactive advertisement disclosed in this embodiment may be executed by an electronic device, and in particular, may be executed by an apparatus configured in a target cloud device for implementing interactive advertisement, where the apparatus may be implemented by software and/or hardware. Referring to fig. 6, the method for implementing interactive advertisement provided by this embodiment includes:

s610, responding to a trial instruction sent by the advertisement putting system, and controlling target user equipment to display an application interface to be put; the advertisement delivery system responds to a trial request of a target user device for an application to be delivered, selects a target cloud device for the target user device, and generates the trial instruction according to the selected target cloud device.

S620, obtaining the interactive operation of the user on the application interface to be launched from the target user equipment.

And S630, controlling the local application to be launched to update the application interface to be launched according to the interactive operation.

According to configuration operation of a delivery party, a plurality of candidate cloud devices can be provided in advance for use. And the candidate cloud equipment can be pre-installed with the application to be released, so that the candidate cloud equipment does not need to be installed again under the condition of being selected as the target cloud equipment, and the response efficiency is improved.

Specifically, if any candidate cloud device receives a trial instruction from the advertisement delivery system, the candidate cloud device serves as a target cloud device, and establishes a communication connection with the target user device. The target cloud equipment acquires the interactive operation of the user on the application interface to be launched from the target user equipment, the application to be launched executes the interactive operation, the interface data of the application to be launched are updated, and the interface data are sent to the target user equipment, so that the target user equipment synchronously updates the application interface to be launched.

In an optional implementation manner, the controlling target user equipment to display the application interface to be launched includes: and sending application interface data of the application to be launched running in the target cloud equipment to the target user equipment, so that the target user equipment displays the application interface to be launched according to the application interface data.

Specifically, the target cloud device may send interface data of the application to be launched to the target user device, so that the target user device displays the application interface to be launched by using the interface data, thereby facilitating the user to perform remote control on the application to be launched on the application interface to be launched.

According to the technical scheme provided by the embodiment of the application, the target cloud equipment responds to the distribution operation of the advertisement delivery system, and responds to the remote interaction operation of the target user equipment through the application to be delivered, so that the target user equipment can remotely experience under the condition that the application to be delivered is not installed, and the download rate of the application to be delivered can be improved.

Fig. 7 is a schematic structural diagram of an apparatus for implementing interactive advertisement according to an embodiment of the present application. Referring to fig. 7, an apparatus 700 for implementing interactive advertisement provided by the embodiment of the present application may be configured in an advertisement delivery system, and the apparatus 700 for implementing interactive advertisement may include:

the cloud device selection module 701 is configured to select a target cloud device for a target user device in response to a trial request of the target user device for an application to be launched;

a trial instruction sending module 702, configured to send a trial instruction to the target cloud device and/or the target user equipment, where the trial instruction is used to indicate the following: the target user equipment displays an application interface to be launched and collects interaction operation of a user on the application interface to be launched; and updating the application interface to be launched by the application to be launched in the target cloud equipment according to the interactive operation.

In an optional implementation, the cloud device selection module 701 includes:

the static content sending unit is used for sending the static content of the application to be released to at least two candidate user devices so that the candidate user devices display the static content;

the cloud equipment selection unit is used for responding to a trial request received from any candidate user equipment, regarding the candidate user equipment as the target user equipment, and selecting the target cloud equipment for the target user equipment from the candidate cloud equipment;

In an optional implementation manner, the cloud device selecting unit is specifically configured to:

and selecting target cloud equipment for the target user equipment according to the using state of the candidate cloud equipment.

determining a relative distance between the candidate cloud device and the target user device;

and selecting target cloud equipment for the target user equipment according to the using state of the candidate cloud equipment and the relative distance.

In an alternative embodiment, the apparatus 700 for implementing interactive advertisement further comprises:

and the sending refusing module is used for refusing to send the static content of the application to be released to the new candidate user equipment if the threshold value of the concurrency number of the application to be released is detected to be less than or equal to the number of the target user equipment trying the application to be released at any moment.

the release attribute determining module is used for determining release attribute information of the application to be released according to configuration operation of a release party to which the application to be released belongs; the delivery attribute information comprises at least one of a concurrency quantity threshold value, a delivery rule and a delivery time limit.

According to the technical scheme of the embodiment of the application, the interactive operation on the target user equipment is responded through the application to be launched in the target cloud equipment, and the application interface to be launched displayed by the target user equipment is updated according to the response result. On one hand, the universality is strong, a delivery party only needs to configure delivery attribute information on the cloud equipment, and an advertisement page does not need to be manufactured; on the other hand, the method and the device support the personalized trial requirements of the user, enrich the trial function and further improve the user experience.

Fig. 8 is a schematic structural diagram of an apparatus for implementing interactive advertisement according to an embodiment of the present application. Referring to fig. 8, an apparatus 800 for implementing interactive advertisement provided by the embodiment of the present application may be configured in a target user device, and the apparatus 800 for implementing interactive advertisement may include:

a trial request sending module 801, configured to send a trial request of an application to be delivered to an advertisement delivery system, and instruct the advertisement delivery system to execute the following steps: selecting target cloud equipment for target user equipment, and sending a trial instruction to the target cloud equipment and/or the target user equipment;

the user interaction module 802 is configured to display an application interface to be launched, and collect interaction operations of a user on the application interface to be launched;

an application interface updating module 803, configured to send the interaction operation to the target cloud device, so that the application to be launched in the target cloud device updates the application interface to be launched according to the interaction operation.

In an alternative embodiment, the apparatus 800 for implementing interactive advertisement further comprises:

the static content module is used for acquiring the static content of the application to be launched from the advertisement launching system and displaying the static content;

and the trial request generating module is used for generating a trial request for the application to be released under the condition that the control operation of the user on the static content is detected.

In an alternative embodiment, the user interaction module 802 comprises:

the interface data acquisition unit is used for acquiring application interface data of the application to be launched running in the target cloud equipment;

and the application interface display unit is used for displaying the application interface to be launched according to the application interface data.

According to the technical scheme, the target user equipment tries the application to be released through remotely controlling the application to be released in the target cloud equipment, the personalized trial requirements of the user can be supported, the trial function is enriched, and therefore user experience is improved.

Fig. 9 is a schematic structural diagram of an apparatus for implementing interactive advertisement according to an embodiment of the present application. Referring to fig. 9, an apparatus 900 for implementing interactive advertisement provided by an embodiment of the present application may be configured in a target user device, and the apparatus 900 for implementing interactive advertisement may include:

an interface display control module 901, configured to respond to a trial instruction sent by the advertisement delivery system, and control the target user equipment to display an application interface to be delivered; the advertisement delivery system responds to a trial request of a target user device for an application to be delivered, selects a target cloud device for the target user device, and generates the trial instruction according to the selected target cloud device;

an interactive operation obtaining module 902, configured to obtain, from the target user equipment, an interactive operation of a user on the application interface to be launched;

and the interface updating control module 903 is used for controlling the local application to be launched to update the application interface to be launched according to the interactive operation.

In an optional implementation manner, the interface display control module 903 is specifically configured to:

and sending application interface data of the application to be launched running in the target cloud equipment to the target user equipment, so that the target user equipment displays the application interface to be launched according to the application interface data.

According to the technical scheme, the application to be launched in the target cloud equipment responds to the remote interactive operation of the target user equipment, the target user can remotely try out, the personalized trial requirements of the user can be supported, the trial function is enriched, and therefore the user experience is improved.

Fig. 10 is a schematic structural diagram of a system for implementing interactive advertisement according to an embodiment of the present application. Referring to fig. 10, a system for implementing interactive advertisement provided by an embodiment of the present application may include: the system comprises an advertisement delivery system, target user equipment and target cloud equipment; wherein:

In an alternative embodiment, the system for implementing interactive advertising may include at least two candidate user devices; wherein:

the advertisement delivery system is specifically configured to send the static content of the application to be delivered to at least two candidate user devices;

the candidate user equipment is used for displaying the static content and generating a trial request for the application to be released under the condition that the control operation of the user on the static content is detected;

the advertisement delivery system is further specifically configured to, in response to a trial request received from any one of the candidate user devices, regard the candidate user device as a target user device, and select a target cloud device for the target user device from among the candidate cloud devices.

In an optional implementation manner, the advertisement delivery system is specifically configured to select a target cloud device for the target user device according to the usage state of the candidate cloud device.

In an alternative embodiment, the advertisement delivery system is specifically configured to: determining a relative distance between the candidate cloud device and the target user device; and selecting target cloud equipment for the target user equipment according to the using state of the candidate cloud equipment and the relative distance.

In an alternative embodiment, the advertisement delivery system is specifically configured to: and if the threshold value of the concurrency number of the applications to be released is detected to be less than or equal to the number of the target user equipment trying the applications to be released at any moment, refusing to send the static content of the applications to be released to new candidate user equipment.

In an optional embodiment, the advertisement delivery system is further configured to: determining the launching attribute information of the application to be launched according to the configuration operation of a launching party to which the application to be launched belongs; the delivery attribute information comprises at least one of a concurrency quantity threshold value, a delivery rule and a delivery time limit.

In an optional implementation manner, the target cloud device is specifically configured to send, to a target user device, application interface data of an application to be launched running in the target cloud device; the target user equipment is specifically configured to: and displaying the application interface to be launched according to the application interface data acquired from the target cloud equipment.

According to the technical scheme, the advertisement delivery system, the target user equipment and the target cloud equipment are matched with each other, the target user equipment remotely tries the application to be delivered in the target cloud equipment, the personalized trial requirement of a user can be met, and therefore the conversion rate of the application to be delivered is improved.

According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.

FIG. 11 is a block diagram of an electronic device implementing a method of interactive advertising according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.

As shown in fig. 11, the electronic apparatus includes: one or more processors 1101, a memory 1102, and interfaces for connecting the various components, including a high speed interface and a low speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 11, a processor 1101 is taken as an example.

The memory 1102 is a non-transitory computer readable storage medium as provided herein. Wherein the memory stores instructions executable by at least one processor to cause the at least one processor to perform the method for interactive advertising provided herein. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform the method of implementing interactive advertising provided herein.

The memory 1102, serving as a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the method for implementing an interactive advertisement in this embodiment of the application (for example, the cloud device selection module 701 and the trial instruction sending module 702 shown in fig. 7; also, the trial request sending module 801, the user interaction module 802, and the application interface updating module 803 shown in fig. 8; and also, the interface presentation control module 901, the interactive operation acquisition module 902, and the interface updating control module 903 shown in fig. 9). The processor 1101 executes various functional applications of the server and implements interactive advertising, i.e., implements the method of implementing interactive advertising in the above-described method embodiments, by running non-transitory software programs, instructions, and modules stored in the memory 1102.

The memory 1102 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of an electronic device implementing the interactive advertisement, and the like. Further, the memory 1102 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 1102 may optionally include memory located remotely from the processor 1101 and these remote memories may be connected over a network to an electronic device that implements the interactive advertisement. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The electronic device implementing the method of interactive advertising may further include: an input device 1103 and an output device 1104. The processor 1101, the memory 1102, the input device 1103 and the output device 1104 may be connected by a bus or other means, and are exemplified by being connected by a bus in fig. 11.

The input device 1103 may receive input numeric or character information and generate key signal inputs related to user settings and function controls of the electronic apparatus implementing the interactive advertisement, such as an input device like a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer, one or more mouse buttons, a track ball, a joystick, etc. The output devices 1104 may include a display device, auxiliary lighting devices (e.g., LEDs), tactile feedback devices (e.g., vibrating motors), and the like. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.

Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), blockchain networks, and the internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.

According to the technical scheme, the advertisement delivery system, the target user equipment and the target cloud equipment are matched with each other, the target user equipment remotely tries the application to be delivered in the target cloud equipment, the personalized trial requirements of a user can be supported, the trial function is enriched, and therefore user experience is improved.

The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A method of implementing interactive advertising, comprising:

2. The method of claim 1, wherein the selecting a target cloud device for a target user device in response to a trial request by the target user device for an application to be delivered comprises:

sending the static content of the application to be released to at least two candidate user devices, and enabling the candidate user devices to display the static content;

in response to a trial request received from any candidate user equipment, regarding the candidate user equipment as the target user equipment, and selecting a target cloud equipment for the target user equipment from the candidate cloud equipment;

3. The method of claim 2, wherein the static content of the application to be delivered is an advertising card of the application to be delivered.

4. The method of claim 2, wherein the selecting a target cloud device for the target user device from the candidate cloud devices comprises:

5. The method of claim 4, wherein the selecting a target cloud device for the target user device according to the usage status of the candidate cloud device comprises:

6. The method of claim 2, further comprising:

and if the threshold value of the concurrency number of the applications to be released is detected to be less than or equal to the number of the target user equipment trying the applications to be released at any moment, refusing to send the static content of the applications to be released to new candidate user equipment.

7. The method of any of claims 1-6, further comprising, prior to selecting a target cloud device for the target user device:

determining the launching attribute information of the application to be launched according to the configuration operation of a launching party to which the application to be launched belongs; the delivery attribute information comprises at least one of a concurrency quantity threshold value, a delivery rule and a delivery time limit.

8. A method of implementing interactive advertising, comprising:

9. The method of claim 8, prior to sending the request for a trial of the application to be delivered to the advertising system, further comprising:

obtaining the static content of the application to be launched from the advertisement launching system, and displaying the static content;

and generating a trial request for the application to be released under the condition that the control operation of the user on the static content is detected.

10. The method of claim 9, wherein the static content of the application to be delivered is an advertising card of the application to be delivered.

11. The method of claim 8, wherein the presenting the to-be-launched application interface comprises:

acquiring application interface data of an application to be launched running in the target cloud equipment;

and displaying the application interface to be launched according to the application interface data.

12. A method of implementing interactive advertising, comprising:

13. The method of claim 12, wherein the controlling a target user device to expose a to-be-launched application interface comprises:

14. An apparatus for enabling interactive advertising, comprising:

15. The apparatus of claim 14, wherein the cloud device selection module comprises:

16. The apparatus of claim 15, wherein the static content of the application to be delivered is an advertising card of the application to be delivered.

17. The apparatus according to claim 15, wherein the cloud device selection unit is specifically configured to:

18. The apparatus according to claim 17, wherein the cloud device selection unit is specifically configured to:

19. The apparatus of claim 15, the apparatus further comprising:

20. The apparatus of any one of claims 14-19, the apparatus further comprising:

21. An apparatus for enabling interactive advertising, comprising:

22. The apparatus of claim 21, the apparatus further comprising:

23. The apparatus of claim 22, wherein the static content of the application to be delivered is an advertising card of the application to be delivered.

24. The apparatus of claim 21, wherein the user interaction module comprises:

25. An apparatus for enabling interactive advertising, comprising:

26. The device of claim 25, wherein the interface presentation control module is specifically configured to:

27. An electronic device, comprising:

at least one processor; and

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-13.

28. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-13.

29. A system for realizing interactive advertisement comprises an advertisement delivery system, target user equipment and target cloud equipment; wherein: