CN110675190A - Self-service advertisement putting method based on S2B2C marketing mode - Google Patents
Self-service advertisement putting method based on S2B2C marketing mode Download PDFInfo
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- CN110675190A CN110675190A CN201910912746.2A CN201910912746A CN110675190A CN 110675190 A CN110675190 A CN 110675190A CN 201910912746 A CN201910912746 A CN 201910912746A CN 110675190 A CN110675190 A CN 110675190A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
The invention discloses a self-service advertisement putting method based on an S2B2C marketing mode. It includes: the merchant terminal generates a corresponding advertisement putting order data packet after acquiring the data information and the putting point location information of the advertisement program; the cloud background server verifies the advertisement putting order data packet to generate an advertisement program data packet, and sends a trigger instruction to an advertisement monitoring terminal and/or a customer terminal which are/is located in the putting point range according to the putting point information of the advertisement program; and the advertisement monitoring and broadcasting terminal and/or the customer terminal downloads and broadcasts the corresponding advertisement program data packet after receiving the trigger instruction, and simultaneously feeds back the viewing or refreshing state information of the advertisement program data packet to the cloud background server. The method and the system can realize advertising scene interaction marketing effects such as integration of fragmented advertising resources, internet advertising release, point location accurate delivery, advertising data monitoring and broadcasting feedback and the like, can bring more benefits to advertisers, and can also provide richer consumption experience for consumers at a mobile terminal.
Description
Technical Field
The invention relates to the technical field of internet media, in particular to a self-service advertisement putting method based on an S2B2C marketing mode.
Background
As is well known, the S2B2C (supplier for S, channel for B, and customer for C) marketing model is a completely new e-commerce marketing model that integrates suppliers with channels and serves customers together. The key points of this marketing model are: the supplier (S) integrates the upstream high-quality supplier, provides various technologies and data support for the channel provider (B), assists the channel provider (B) to complete the service for the customer (C), and the channel provider (B) is used for communicating the customer (C) one by one, finding the demand and customizing the demand, and feeding back the information to the supplier (S) so as to realize the service required by the customer (C). As the marketing mode of S2B2C can bring about a value innovation which is much larger than that of the traditional marketing mode, a supplier enables a channel to serve consumers together, and the constructed collaboration network conforms to the personalized consumption trend and also makes up the deficiency of the channel resource, technology and other capabilities.
In view of the fact that main service objects of a traditional advertisement putting mode are mainly merchants, and effective interaction cannot be carried out between the merchants and customers, the problems that an advertisement propaganda channel is single, online and offline intercommunication is lost, the advertisement putting accuracy and coverage range effect are poor and the like easily occur; with the emergence of new media sharing based on the Platform-as-a-Service (PAAS) Platform, it is necessary to provide an advertisement delivery method based on the S2B2C marketing mode as an idea, so as to achieve an interactive marketing effect of advertisement scene, and further quickly achieve consumption drainage or effective conversion.
Disclosure of Invention
In view of the above-mentioned shortcomings in the prior art, the present invention aims to provide a self-service advertisement delivery method based on the S2B2C marketing mode.
In order to achieve the purpose, the invention adopts the following technical scheme:
a self-service advertisement putting method based on an S2B2C marketing mode is applied to a cooperative network system which is constructed by a cloud background server, a merchant terminal, a customer terminal and/or an advertisement monitoring and broadcasting terminal, and comprises the following steps:
an order generation step: after acquiring data information and release point location information of the advertisement program, the merchant terminal generates a corresponding advertisement release order data packet;
an order receiving step: the cloud background server verifies the received and stored advertisement putting order data packet;
order auditing step: if the verification is passed, the cloud background server calls advertisement program data information in the advertisement putting order data packet and generates an advertisement program data packet, and then sends a trigger instruction to an advertisement monitoring terminal and/or a customer terminal which are located in the putting point range according to the putting point information of the advertisement program; if the verification fails, the cloud background server issues a correction instruction to the merchant terminal;
monitoring and broadcasting the advertisement: the advertisement monitoring and broadcasting terminal and/or the customer terminal downloads and broadcasts the corresponding advertisement program data packet after receiving the triggering instruction, and simultaneously feeds back the viewing or refreshing state information of the advertisement program data packet to the cloud background server;
and (3) advertisement feedback step: and the cloud background server records the feedback state information, updates the advertising program data packet and then feeds back the advertising program data packet to the merchant terminal.
Preferably, also comprises
Self-service selection: the cloud background server calls pre-stored commodity icon data within the current placement site range according to the placement site information of the advertisement program acquired by the merchant terminal and feeds the called commodity icon data back to the merchant terminal;
self-service correction: and the merchant terminal corrects the acquired commodity icon data and then executes an order generation step.
Preferably, the product icon data includes static data including information such as a picture, a name, a price, and an address of the current product, and dynamic data including information such as the number of advertisement monitoring terminals and/or customer terminals that play the current product, the number of times the current product is viewed in the aggregate, and the number of times the current product is delivered.
Preferably, in the self-service correction step, the merchant terminal corrects the static data in the acquired commodity icon data.
By adopting the scheme, the invention realizes data intercommunication by using the marketing mode of S2B2C as an idea and combining and applying the cloud background server, the merchant terminal, the advertisement monitoring and broadcasting terminal and/or the customer terminal, not only can be convenient for the advertisement delivery merchant to automatically deliver the advertisement in a self-service mode and monitor and know the playing feedback effect of the advertisement in real time, but also can utilize the reaction of the advertisement monitoring and broadcasting terminal and/or the customer terminal to the consumer to make corresponding feedback, so that the consumer can participate in the advertisement making and delivering work and the advertisement activity, thereby creating conditions for effective interaction between the merchant and the consumer.
Detailed Description
The following detailed description of embodiments of the invention, but the invention can be practiced in many different ways, as defined and covered by the claims.
The self-service advertisement delivery method based on the marketing mode of S2B2C provided in this embodiment is applied to the existing internet technology and internet of things technology and is composed of a cloud background server (i.e., equivalent to a background server used by a distributor (B) mainly composed of advertisement delivery service providers), a cooperative network system constructed by merchant terminals (namely, various terminals used by suppliers (S) mainly composed of advertisement putting merchants, including mobile internet platforms such as mobile phones and computer internet platforms) and customer terminals and/or advertisement monitoring and broadcasting terminals (namely, various terminals used by customers (C) mainly composed of advertisement audiences or various terminals for broadcasting advertisements to the customers (C), including mobile internet platforms such as mobile phones, computer internet platforms, multimedia advertisement players and the like); it comprises the following steps which are carried out in sequence:
an order generation step: after acquiring data information and release point location information of the advertisement program, the merchant terminal generates a corresponding advertisement release order data packet; in specific implementation, an advertisement delivery merchant can input advertisement information (which can be presented by using pictures, images, voices and the like as carriers according to actual conditions) by using an APP (application program) or a specific network interface which is prefabricated in a merchant terminal, and an advertisement delivery order data packet containing data information of an advertisement program and delivery site information is generated in the merchant terminal through selection (namely delivery site information) of an advertisement delivery area, advertisement playing time and an advertisement delivery form (such as whole-screen delivery or partition-screen delivery and the like);
an order receiving step: based on the existing internet network, the cloud background server is used for checking the received and stored advertisement delivery order data packet by utilizing the management and control function of the APP program or the specific network interface implanted in the merchant terminal (wherein, the checked items include but are not limited to whether the advertisement content meets the relevant regulations or standards, whether an advertisement playing carrier exists in a point location area for advertisement delivery, whether payment is already carried out on the order and the like, and the completeness of the checking work can be automatically checked by depending on the relevant program of the cloud background server, and can also be manually checked by an order information manager);
order auditing step: if the verification is passed, the cloud background server calls advertisement program data information in the advertisement putting order data packet and generates the advertisement program data information into an advertisement program data packet, and then sends a trigger instruction to an advertisement monitoring terminal and/or a customer terminal which are located in the putting point range according to the putting point information of the advertisement program; if the verification is not passed, the cloud background server issues a correction instruction to the merchant terminal (so that the advertising merchant can adjust the relevant information contained in the advertising order data packet, and then the order generation step and the order receiving and verifying step are executed again);
monitoring and broadcasting the advertisement: after receiving the trigger instruction, the advertisement monitoring and broadcasting terminal and/or the client terminal downloads and broadcasts a corresponding advertisement program data packet from the cloud background server, so that the advertisement program is launched; meanwhile, the state information of watching or refreshing the advertisement program data packet is fed back to the cloud background server, so that data support is provided for monitoring the advertisement putting state and effect;
and (3) advertisement feedback step: the cloud background server records the feedback state information and updates the advertisement program data packet, and then feeds back the feedback state information to the merchant terminal, so that the advertisement delivery merchant can know relevant data (such as the number of people who watch the advertisement, the number of times of playing the advertisement, feedback data of customers and the like) after the advertisement program is delivered in real time, and reference is provided for adjusting the relevant information of the advertisement program, so that the advertisement program can meet the requirements of consumers to the maximum extent.
Therefore, the data intercommunication is realized by using the marketing mode of S2B2C as an idea and through the combined application of the cloud background server, the merchant terminal, the advertisement monitoring and broadcasting terminal and/or the customer terminal, so that the automatic advertisement broadcasting and real-time monitoring of the advertisement broadcasting feedback effect of the advertisement broadcasting merchant can be facilitated in a self-service manner, and the corresponding feedback can be made by using the reaction of the advertisement monitoring and broadcasting terminal and/or the customer terminal to the consumer, so that the consumer can participate in the advertisement making and broadcasting work and the advertisement activity, conditions are created for the effective interaction between the merchant and the consumer, and the accurate advertisement broadcasting and arrangement are realized; based on this, the advertisement putting method of the embodiment can realize the advertisement scene interaction marketing effects of the integration of fragmented advertisement resources, the internet advertisement release, the point location accurate putting, the advertisement data monitoring and playing feedback and the like, thereby not only bringing more profits for advertisers, but also providing richer consumption experience for consumers at the mobile terminal.
In order to further optimize the whole method, the embodiment further comprises a self-service selection step and a self-service correction step; wherein, select the step by oneself and be: the cloud background server calls prestored commodity icon data which are located in the current placement point range according to placement point location information of the advertisement program acquired by the merchant terminal and feeds the called commodity icon data back to the merchant terminal (the commodity icon data comprises static data comprising information such as pictures, names, prices and addresses of current commodities and dynamic data comprising information such as the number of advertisement monitoring terminals and/or customer terminals playing the current commodities, the accumulated number of times of watching the current commodities and the number of released commodities); the self-service correction step is as follows: and the merchant terminal corrects the acquired commodity icon data (wherein the correctable content can be limited to correcting static data in the commodity icon data) and then executes an order generation step. Therefore, the advertisement delivery merchant can utilize the commodity icon data prestored in the cloud background server as an original carrier of the advertisement program to be delivered, and forms the own advertisement program by analyzing and repairing the commodity icon data, so that the effect of sharing the advertisement data is achieved; meanwhile, conditions are created for merchants to create various marketing activities or enrich the advertisement content, and the conditions specifically comprise the following steps: 1. the merchant can create a shop in the merchant terminal, fill in relevant text and picture introduction information such as merchant information and covers, and after the verification by the cloud background server, the merchant can operate and issue the shop and finally display the shop on the advertisement monitoring terminal and/or the customer terminal. 2. The merchant attracts consumers to participate in various activities (such as screen code scanning pick-up, advertisement jigsaw puzzle, merchant coupon and the like) according to corresponding activity rules by modifying the content of the advertisement program, wherein part of the activities need to participate in mobile phone code scanning through the front end of a field advertisement screen, and part of the activities directly participate in a customer terminal, so that the consumers can participate in the obtained cash red envelope, the merchant coupon and the like.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by the present specification, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (4)
1. A self-service advertisement putting method based on an S2B2C marketing mode is characterized in that: the method is applied to a collaborative network system which is constructed by a cloud background server, a merchant terminal, a customer terminal and/or an advertisement monitoring and broadcasting terminal, and comprises the following steps:
an order generation step: after acquiring data information and release point location information of the advertisement program, the merchant terminal generates a corresponding advertisement release order data packet;
an order receiving step: the cloud background server verifies the received and stored advertisement putting order data packet;
order auditing step: if the verification is passed, the cloud background server calls advertisement program data information in the advertisement putting order data packet and generates an advertisement program data packet, and then sends a trigger instruction to an advertisement monitoring terminal and/or a customer terminal which are located in the putting point range according to the putting point information of the advertisement program; if the verification fails, the cloud background server issues a correction instruction to the merchant terminal;
monitoring and broadcasting the advertisement: the advertisement monitoring and broadcasting terminal and/or the customer terminal downloads and broadcasts the corresponding advertisement program data packet after receiving the triggering instruction, and simultaneously feeds back the viewing or refreshing state information of the advertisement program data packet to the cloud background server;
and (3) advertisement feedback step: and the cloud background server records the feedback state information, updates the advertising program data packet and then feeds back the advertising program data packet to the merchant terminal.
2. The self-service advertising method based on the S2B2C marketing mode according to claim 1, wherein: also comprises
Self-service selection: the cloud background server calls pre-stored commodity icon data within the current placement site range according to the placement site information of the advertisement program acquired by the merchant terminal and feeds the called commodity icon data back to the merchant terminal;
self-service correction: and the merchant terminal corrects the acquired commodity icon data and then executes an order generation step.
3. The self-service advertisement delivery method based on the S2B2C marketing mode according to claim 2, wherein: the commodity icon data comprises static data containing information such as pictures, names, prices, addresses and the like of the current commodities and dynamic data containing information such as the number of advertisement monitoring terminals and/or customer terminals playing the current commodities, the number of times of accumulated watching of the current commodities, the number of released commodities and the like.
4. The self-service advertisement delivery method based on the S2B2C marketing mode according to claim 3, wherein: in the self-service correction step, the merchant terminal corrects the static data in the acquired commodity icon data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910912746.2A CN110675190A (en) | 2019-09-25 | 2019-09-25 | Self-service advertisement putting method based on S2B2C marketing mode |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910912746.2A CN110675190A (en) | 2019-09-25 | 2019-09-25 | Self-service advertisement putting method based on S2B2C marketing mode |
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| CN110675190A true CN110675190A (en) | 2020-01-10 |
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| CN201910912746.2A Withdrawn CN110675190A (en) | 2019-09-25 | 2019-09-25 | Self-service advertisement putting method based on S2B2C marketing mode |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112418940A (en) * | 2020-11-26 | 2021-02-26 | 百度在线网络技术（北京）有限公司 | Method, device, equipment, storage medium and system for realizing interactive advertisement |
| CN113256354A (en) * | 2021-07-08 | 2021-08-13 | 西窗科技(苏州)有限公司 | Internet marketing automatic delivery system for e-commerce enterprises |
| CN114418644A (en) * | 2022-01-21 | 2022-04-29 | 湖北巨字传媒有限公司 | Shared advertisement system and method based on regional business district |
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| CN105550903A (en) * | 2015-12-25 | 2016-05-04 | 腾讯科技（深圳）有限公司 | Target user determination method and apparatus |
| CN108537602A (en) * | 2018-04-18 | 2018-09-14 | 常映丹 | A kind of multimedia advertising put-on method, platform and system |
| CN109547556A (en) * | 2018-12-06 | 2019-03-29 | 商巢互联网技术有限公司 | One kind washing in a pan the screen chain ecosystem |
| CN109712340A (en) * | 2017-10-25 | 2019-05-03 | 王永平 | A kind of method of everybody the self-service distributing electronic screen advertisement of energy |
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2019
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Patent Citations (5)
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| CN102129645A (en) * | 2011-03-08 | 2011-07-20 | 孙亦嘉 | Oriented advertisement publishing platform and method |
| CN105550903A (en) * | 2015-12-25 | 2016-05-04 | 腾讯科技（深圳）有限公司 | Target user determination method and apparatus |
| CN109712340A (en) * | 2017-10-25 | 2019-05-03 | 王永平 | A kind of method of everybody the self-service distributing electronic screen advertisement of energy |
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Cited By (3)
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| CN112418940A (en) * | 2020-11-26 | 2021-02-26 | 百度在线网络技术（北京）有限公司 | Method, device, equipment, storage medium and system for realizing interactive advertisement |
| CN113256354A (en) * | 2021-07-08 | 2021-08-13 | 西窗科技(苏州)有限公司 | Internet marketing automatic delivery system for e-commerce enterprises |
| CN114418644A (en) * | 2022-01-21 | 2022-04-29 | 湖北巨字传媒有限公司 | Shared advertisement system and method based on regional business district |
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Application publication date: 20200110 |