CN114418644A - Shared advertisement system and method based on regional business district - Google Patents
Shared advertisement system and method based on regional business district Download PDFInfo
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Abstract
The embodiment of the application provides a shared advertisement system and method based on a regional business district, relates to the technical field of internet, and is applied to the new media advertisement industry. The system is used for managing resources of merchants through a physical store, the display terminal device is placed in a merchant operation place, equipment management is carried out through a merchant platform, resources are shared to the outside, outside popularization information is displayed, an advertisement publisher publishes advertisement information content through a client platform, and therefore the purpose of popularization for the advertisement publisher is achieved.
Description
Technical Field
The invention relates to the technical field of internet, is applied to the new media advertisement industry, and particularly relates to a shared advertisement system and method based on regional business circles.
Background
In the current commercial environment, the domestic advertising industry economy is gradually shifting from labor intensive to technology intensive. In the process, a mobile internet technology, a big data processing technology and an artificial intelligence technology are core productivity elements of the revolution of the advertisement industry. The technology-based energy theory is used as a basic kernel, and a technical explanation path of future Chinese advertising industry changes is combed from three aspects of social interaction type advertising forms of mobile internet technology expansion, platform type advertising business modes of big data processing technology innovation and advertising industry changes driven by artificial intelligence technology. Emerging technologies represented by 5G, cloud computing and Internet of things technologies bring new technology benefits to the domestic advertisement industry in future advertisement industry layouts.
Disclosure of Invention
The invention aims to provide a shared advertisement system and method based on a regional business district, and aims to solve the problems of lack of public advertisement resources of the business district, high publicity and popularization cost and low efficiency of an entity business merchant in the current business environment through the Internet technology.
In a first aspect, the present invention provides a shared advertisement system and method based on regional business circles, including: merchant platform, customer platform, intelligent sharing cloud platform and display terminal device, the system function lies in:
the merchant platform is used for the resource-sharing entity store merchant operator to carry out basic information authentication and management display terminal;
the client platform is used for the advertisement publisher to perform basic information authentication and advertisement publishing management;
the sharing cloud platform is used for information display, data processing, advertisement content distribution logic processing and intelligent operation management;
the display terminal device is arranged on advertisement display equipment in the business place of the physical store.
The system is characterized in that a display terminal device is arranged in a merchant operation activity place through resource sharing of a merchant operated by a physical store, the device management is carried out by the merchant platform, the advertisement space resource is shared to the outside, the outside promotion information is displayed, the advertisement publisher publishes the advertisement information content by the client platform, the system platform publishes the advertisement content published by the advertiser to the shared display terminal device resource for playing, the system utilizes the display terminal device and the internet information technology to merge, while creating a way for business operators to conduct in-store campaign marketing and bringing stable advertising revenue, and provides a rapid and efficient popularization mode with wider coverage and higher cost performance for advertisement publishers, therefore, a merchant alliance system is built in a business circle, and limited resources in the merchant operation place are fully shared to obtain more benefits and popularization opportunity modes.
With reference to the first aspect, in the implementation of the system and method of the first aspect, the merchant platform further includes a data display sub-module, which is used for a merchant operator to check the operation state of the display terminal device in real time: including equipment online, offline, disabled, revenue information: the total income amount displayed, the running water amount, the time-interval income amount, the single income amount of each advertisement, and log information: the advertisement display system comprises client information for displaying the advertisement, playing time information and industry information of the client.
In combination with the first aspect, in the system implementation of the first aspect, the merchant platform further includes an equipment management sub-module, which implements information improvement of the display terminal device and binding operation between the equipment and the merchant in a way of fast code scanning, and meanwhile, when the display terminal device of the merchant fails, the conversion operation of the equipment can be replaced by one key, and the normal display terminal device is replaced on the basis of keeping the operation data of the original equipment.
With reference to the first aspect, in the system implementation of the first aspect, the client platform further includes a data display sub-module, where the data sub-module may provide real-time data of advertisement display for the advertiser, including a total number of advertisement displays, a number of advertisement displays in a time period, information of devices and merchants of the advertisement displays, an accurate time of the advertisement displays, and a deduction amount of the advertisement displays.
With reference to the first aspect, in the system implementation of the first aspect, the client platform further includes two manners of advertisement publishing functions: the first method comprises the following steps: the advertising client publishes the regional equipment advertisement, and the publishing mode synchronously publishes the advertisement video resource to the display terminal devices with the selected set number in the regional area range for display; and the second method comprises the following steps: the method is characterized in that an advertiser issues to a display terminal device in a local store of a same main body authentication merchant, the video resource of the advertiser is only issued to the display terminal device authenticated and bound by the same main body for display, and the number of selected devices is freely selected according to the display terminal device registered by the advertiser (the same main body merchant).
With reference to the first aspect, in the system implementation of the first aspect, the client platform further includes a display terminal device for displaying on the electronic map information point location within the area region, and the advertiser can view the number of the display terminal devices, the device addresses, the merchant information, and the classified display of each industry within the selected range through the client platform point location display function, so as to help the client release the advertisement more accurately.
With reference to the first aspect, in the system implementation of the first aspect, the shared cloud platform further includes an industry blackout configuration and logic processing sub-module, and the entity operating merchant configures options according to its operating service scope, and defines one or more major business industry classifications when the merchant platform performs basic information authentication; the intelligent sharing cloud platform is based on national economy industry classification, one or more industry competition attribute broadcast prohibiting configurations can be configured, and when advertisement information and content are pushed, industry advertisements prohibited to be broadcast are automatically eliminated through the broadcast prohibiting configurations so as to prevent competition conflict industries from displaying competitive product advertisements.
With reference to the first aspect, in the system implementation of the first aspect, the shared cloud platform further includes a terminal device management sub-module of the merchant, and the operating state and data of each display terminal device can be quickly queried through terminal device management; the sound and the automatic on-off time of the display terminal device can be configured online through the configuration function; the remote control function can also be used for remotely powering off, restarting, deactivating and executing other commands on the display terminal device in real time.
With reference to the first aspect, in the system implementation of the first aspect, the shared cloud platform further includes a video management and advertisement delivery sub-module for authenticating a client, the video management function can perform uploading, auditing, modifying and deleting operations on videos of the advertiser on the platform, and the video auditing can select automatic intelligent identification of illegal, violent, political, yellow-involved and other sensitive auditing processes, and can also select manual auditing processes; the advertisement putting function can modify the price of the advertisement content which needs to be put by the client on the platform; this module function also supports the platform data query function.
With reference to the first aspect, in the system implementation of the first aspect, the shared cloud platform further includes a commission dividing submodule for client advertisement placement payment and merchant sharing of advertisement slot resources, the cloud platform can perform accurate matching between the amount of advertisement orders placed by the client platform and the number of the display terminal devices, calculate the price of single placement of the display terminal devices, and upload the play logs to the shared cloud platform after the display terminal devices place advertisements to record and obtain commission of single play, and display the commission on the merchant platform at the same time.
With reference to the first aspect, in a system implementation of the first aspect, the display terminal apparatus includes the following two modes: the display terminal all-in-one machine device comprises a control system device and a display device and is in an all-in-one machine mode, such as an intelligent television and an advertising machine. Display device and intelligent terminal device contains display device and contains led advertising screen, cinema's curtain, projecting apparatus etc..
In a second aspect, the invention further provides a method for processing the shared advertisement delivery, which comprises the steps of prohibiting the advertisement content applied to the competitive industry, distributing the advertisement delivery quantity to the display terminal devices in a balanced manner, limiting the minimum value and the maximum value of the number of the display terminal devices selected by the advertisement delivery, distributing the single advertisement delivery in a high-frequency balanced manner, and the method has the functions of.
The advertisement content forbidden broadcasting of the competitive industry is mainly used for processing the competition between the advertisement issued by the advertiser and the operation range of the entity store operating merchant, so that the first step of filtering processing is carried out on the advertisement forbidden broadcasting industry logic when the advertisement is put in and processed.
The minimum number of the launching display terminals is mainly used for limiting the number of the launching devices selected by the advertiser in a process of generating the device play list by the advertisement launching processing logic so as to meet the requirement that the client selects the minimum number of the launching display terminals.
The advertisement putting quantity is distributed to the number of the display terminal devices in a balanced manner, and the method is mainly used for distributing the advertisement putting tasks to each display terminal device in a balanced manner in the advertisement putting processing logic process, so that the phenomenon that the playing time of the display terminal devices is unbalanced or has larger time difference in a single cycle in the advertisement display playing process is avoided.
The maximum number of the delivery display terminals is mainly used for limiting the maximum number of the devices required by advertisement delivery according to the selection of the client by the advertisement delivery processing logic in the process of generating the device playlist so as to avoid that the actual delivery device number is larger than the set device number.
The single advertisement putting high-frequency balanced distribution is mainly used for freely selecting the advertisement putting frequency by a client, and solves the problem that when the same advertisement content needs to be repeatedly put for multiple times, the continuous repeated stacking display cannot occur.
With reference to the second aspect, in an implementation of the method of the second aspect, the placement processing logic of the shared advertisement executes logic processing according to the following steps:
step 1: the method comprises the steps that a client platform initiates an advertisement order to a shared cloud platform, the cloud platform manages the order, the client platform pays and confirms the order and then enters an advertisement task queuing state, and when multiple order states are simultaneously overlapped, queuing tasks are arranged in a time ascending mode;
step 2: the shared cloud platform is triggered by a timing task or a condition or manual operation to execute advertisement putting processing, and according to the customer information issued by the first advertisement in the arrangement, the platform excludes merchants of the no-broadcast industry and display terminals managed by the merchants;
step 5, the shared cloud platform sequentially adds the advertisement putting tasks to the selected display terminal equipment in an ascending manner, and generates a task data list;
step 6, the shared cloud platform checks advertisement orders of display terminals in the same subject authentication merchant local store initiated by the client platform, and adds the advertisement orders to the advertisement task data list generated in the step 1-5;
step 7, the shared cloud platform sequentially sorts the advertisement tasks in the data list, so that the advertisement tasks in the advertisement task data list are arranged in a balanced manner;
and 8, repeatedly executing the steps 1-8 by the sharing cloud platform until all the advertisement order tasks are completely executed, and generating a display terminal play list data file to the communication interface for the display terminal to acquire data and execute playing on the display terminal.
With reference to the second aspect, in an implementation of the method of the second aspect, a trigger manner of the placement processing logic of the shared advertisement is: the method comprises a timing task mode, a condition triggering mode and a manual mode, and comprises the following specific steps:
a timed task mode, namely determining to execute advertisement putting treatment according to a timed task process, such as 22-point triggering every day;
a condition triggering mode, which triggers the advertisement putting processing according to a certain condition or a plurality of conditions, such as triggering of a newly-built advertisement order;
and in a manual mode, the advertisement putting processing is operated and executed through the operation function of the background management page.
In a third aspect, the present invention further provides a data processing method for a display terminal device, where the method is applied to a system for interface communication between the display terminal device and a cloud sharing platform, and mainly aims to keep the display terminal device automatically running in an unmanned operation state, and the specific method is as follows:
and configuring a parameter request, namely sending a hardware sequence code of the terminal equipment and current date and time information to a data specified interface of the shared cloud platform after the terminal device is started, requesting the hardware configuration information of the current terminal device, and loading the hardware configuration.
And requesting a playlist, namely sending the hardware sequence code of the equipment and the current date and time information to a data designated interface of the shared cloud platform by the display terminal device, requesting playlist data of the current terminal device, and caching the playlist data to local storage.
And caching the advertisement resource file, wherein the display terminal device analyzes the domain name address content of the advertisement resource file through an encryption algorithm according to the acquired playlist data, loads the domain name address content and caches the advertisement resource file to a local storage.
And (4) advertisement putting and displaying, namely analyzing the play list data by the display terminal device, checking the corresponding advertisement resource file, and displaying the advertisement resource in a picture or video mode.
And reporting the log, namely reporting the hardware serial code of the equipment and the information of advertisement display to a data designated interface of the shared cloud platform by the display terminal device in a data mode so as to obtain log reporting feedback.
With reference to the third aspect, in an implementation of the method of the third aspect, the data processing method of the display terminal device further includes real-time device state control, configured to query a device state, restart the device, shut down the device, adjust a device configuration parameter, and issue a device command parameter.
The invention has the technical effects and advantages that: by applying the internet information technology field, the invention enables regional business district entity store operating merchants to manage shared resources and obtain shared benefits more conveniently and rapidly in a shared mode through internet advertisement carriers, enables advertisers to obtain more information and flow from more crowded business district stores in a low-cost mode by means of the shared resource mode, and also achieves the effects of wider coverage and higher transmission speed. The method has the advantages that the resource sharing of entity operation merchants and the marketing promotion of advertisers are seamlessly connected due to the internet technology logic algorithm processing application, problems of competition conflict and unreasonable resource allocation are avoided, more merchants can participate in commercial sharing under the limited commercial environment, more opportunities are obtained for the marketing of the information new media built in a commercial circle, and a data environment foundation is built for the digital market built in a commercial circle.
Drawings
Fig. 1 is a schematic structural diagram of a shared advertisement system based on a regional business district according to an embodiment of the present invention.
Fig. 2 is a schematic business logic flow diagram of a shared advertisement system based on a regional business district according to an embodiment of the present invention.
Fig. 3 is a schematic diagram of a processing method of delivering logic of a shared advertisement according to an embodiment of the present invention.
Fig. 4 is a schematic view of business logic of a merchant shared resource according to an embodiment of the present invention.
Fig. 5 is a schematic diagram of a service logic of advertisement publishing by a client according to an embodiment of the present invention.
Fig. 6 is a schematic structural diagram of a display terminal device according to an embodiment of the present invention.
Fig. 7 is a schematic diagram of a data processing method of an intelligent terminal device according to an embodiment of the present invention.
Detailed Description
The technical solutions and methods in the embodiments of the present application will be described clearly and completely with reference to the drawings in the embodiments of the present application, and the described embodiments are a part of the embodiments of the present application, but not all of the embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
As shown in fig. 1, a schematic structural diagram of a shared advertisement system based on a regional business district shows that a main structure of the system includes a shared cloud platform 1, a merchant platform 2, a customer platform 3 and a display terminal device 4, and core function points of a distribution structure are as follows.
The shared cloud platform is mainly used for information display, data processing, advertisement content distribution logic processing and intelligent operation management functions, and the core functions of each submodule are as follows.
Information display: and managing and displaying the basic information of the merchant and the basic information of the customer, and displaying the basic information of the merchant and the basic information of the customer in a web page mode.
Data processing: basic processing of various data of the shared cloud platform comprises data processing of merchant shared resource equipment, such as equipment quantity, equipment operation time and equipment faults; client advertisement video data processing, such as video uploading, video analysis, video auditing, video disabling and video processing; the method comprises the steps of client advertisement order processing, such as order issuing, order checking, order basic information modification and order data summarization; and advertisement putting data processing, such as terminal display device return data processing, merchant data display processing, customer data display processing and customer commission share data processing.
The advertisement content distribution logic processes: the method comprises the steps of ordering processing of an advertisement order client platform, content distribution logic processing, advertisement putting content data summarization and core logic circulation processing.
Intelligent operation management: the advertisement system realizes basic logic of a non-intervention self-running mode under the environment of unattended operation and operation, and the logic is mainly applied to triggering execution of tasks through a shared cloud platform, executing advertisement content distribution logic processing on time every day, and performing real-time delivery management after obtaining the logic through a display terminal device.
The merchant platform is mainly used for basic information authentication, management and display terminal devices and display terminal data display of a merchant operator of a resource-sharing physical store, and the core functions of each submodule are as follows.
And (3) basic information authentication of the merchant: the physical store business operator acquires the management public number platform (or app) through a code scanning or searching mode, registers the business ID on a corresponding information page, and completes basic information authentication of the business, such as a business license, real-name authentication and bank information.
A management display terminal device: the merchant adds and modifies the display terminal information by using the management platform, and reports the information of the display terminal device with the fault through the maintenance function.
Displaying terminal data: and the merchant inquires the advertisement putting data, the operation data and the commission share data of the display terminal device which are bound on the management platform.
The client platform is mainly used for the advertisement publisher to perform basic information authentication, video resource management, advertisement publishing, electronic map functions and advertisement putting data display, and the core functions of each submodule are as follows.
And (3) client basic information authentication: the advertisement publisher acquires a management public number (or app) in a code scanning or searching mode, registers a client ID in a corresponding information page, and completes basic information authentication of the client, such as a business license and real-name authentication.
Video resource management: and uploading and deleting the advertisement video resources by the client through the management platform, and inquiring the number of times of putting orders and the total number of times of putting the video resources.
And (3) advertisement release: the method comprises the steps that a client conducts advertisement publishing processing on uploaded and audited videos through a management platform, publishing conditions are selected in the publishing process, such as advertisement publishing time limit (month/quarter/year), the number of advertisement publishing and releasing devices (1-9999 stations), advertisement publishing modes are selected, and merchant releasing/regional releasing (when the merchant releases advertisements to the advertisers are cooperative merchants, the advertisements are released to the devices of the merchants, and the regional releasing is to release advertisement content to a plurality of merchant devices in a regional range to release the advertisement content to the merchants).
The electronic map function: the method is used for displaying the number of the equipment, the information of the equipment and the merchant and the detailed address of the point location of the equipment in the area inquiry range of the customer.
And (3) displaying advertisement putting data: the client inquires released advertisement order releasing data, advertisement order date and time limit, advertisement releasing fee deduction data and advertisement order state in the management platform.
The display terminal device has the main functions of being used for displaying advertisement content and processing advertisement putting data, and the core functions of each submodule are as follows.
Displaying the advertisement content: the advertisement display equipment is divided into two types, namely a display terminal integrated machine device, a display device and an intelligent terminal split type device, the two types of the advertisement display equipment are different in structure and application scenes, and the advertisement display equipment aims to be used for displaying advertisement contents in different application scenes.
And (3) advertisement putting data processing: the display terminal device establishes communication connection with the shared cloud platform port, and executes and finishes automatic acquisition of playing data, processing of playing content, real-time advertisement delivery and playing log reporting processing.
With reference to fig. 1, a schematic structural diagram of a shared advertisement system based on a regional business district and a functional description of each distribution structure, a business logic flow for the shared advertisement system according to an embodiment of the present invention is described with reference to fig. 2.
As shown in fig. 2, in step S1, the advertiser performs an advertisement publishing operation on the uploaded video that has passed the audit through the core function of the client platform advertisement publishing sub-module, sequentially selects an advertisement video, a publishing time limit, and the number of publishing display terminal devices, then confirms to submit an advertisement publishing order, and waits for the audit processing of the shared cloud platform.
In step S2, after receiving an advertisement order submitted by the client platform, the shared cloud platform performs modification and audit operations on the content of the advertisement order, and feeds back the audit information to the client platform after confirming the audit information.
In step S3, after receiving the advertisement order feedback result message notification from the cloud platform, the advertiser completes the payment operation for the advertisement order.
In step S4, the shared cloud platform receives a logic processing task for advertisement placement, starts to sequentially perform placement logic processing on advertisement order tasks after waiting for condition triggering (timing triggering/instruction triggering), and then waits for acquisition of display terminal equipment after generating advertisement placement task list data that is completed.
In step S5, the display terminal device is turned on according to the set time, and then automatically connects to an internet communication network (wifi/lan/4G/5G), accesses the communication interface to obtain data information from the shared cloud platform, and automatically configures information data after obtaining the data, and caches the playlist file and plays the task resource file.
In step S6, after the display terminal device finishes loading the playlist and the playback resources, it enters an advertisement delivery display state, and the terminal video player plays the advertisement videos in sequence according to the loaded playlist order, and after the playing of a single video is finished, returns the play log information (play time, hardware information, advertisement order ID, video information ID, encryption information) of the played video to the shared cloud platform for data processing.
In step S7, the shared cloud platform processes the play log data returned by the display terminal device, distinguishes valid/invalid plays of the display terminal device, automatically loads and calculates fee deduction information and commission share information of valid advertisement plays, and stores the information in a database in a data manner.
In step S8, the resource sharing merchant queries the display terminal device advertisement delivery data through the merchant platform data display page, and transfers the advertisement proceeds to the personal account using the commission cash-out sub-module function of the merchant platform.
In the aforementioned service logic flow of the shared advertisement system in fig. 2, step S4 is to perform an advertisement delivery logic processing process by the shared cloud platform according to the advertisement order information, and the detailed implementation of the delivery logic processing method is described in conjunction with fig. 3, so as to describe the service logic flow implementation of the shared advertisement system more clearly.
As shown in fig. 3, when the shared cloud platform receives a condition trigger (such as a time trigger 20 points, 0 minutes and 0 seconds, or a new order payment trigger) defined by the placement logic process, the advertisement placement logic process is started.
Firstly, the shared cloud platform background system executes step S11, and based on the classification of the industry to which the basic data of the customer authentication of the advertisement order belongs, the information and shared display terminal devices of the merchants in the same industry and the information and shared display terminal devices of the merchants in the no-broadcast configuration options are excluded one by one (for example, the customer is a catering industry, the no-broadcast hotel accommodation industry, and the system automatically excludes the merchants and shared display terminal devices in two industries, namely catering and hotel accommodation), and the remaining information and shared display terminal devices of the merchants in other industries are retained.
And step S12, the shared cloud platform background system collects the reserved merchant information and the number of the shared display terminal devices, confirms that the number of the terminals is larger than the minimum value of the number of the selected devices in the advertisement order information, if not, terminates the order processing, and repeats the step S11 to start the releasing logic processing of the next advertisement order.
If the number of the shared display terminal devices in the step S12 is greater than the minimum value of the number of the selected devices in the advertisement order, step S13 is performed to sequentially arrange the selected devices in an ascending order, and select the merchant and the display terminal device that will perform the task of placing the advertisement with the maximum value of the number of the selected devices in the advertisement order information as the range limit.
And step S14, editing the released content and information of the advertisement order task into play list data according to the ascending sequence of the selected display terminal device, and then repeatedly executing step S11 to start the release logic processing of the next advertisement order until the currently executed advertisement release logic processing task order is completely finished.
Step S15, after the advertisement putting logic process is completed and forms the basic playlist json data document, it starts to check the client information of all tasks in the playlist data generated this time, and counts up the number of client advertisement orders as data, and arranges the playlist advertisement orders according to the putting logic processing time in sequence (for example: ABCDEFFGGHHGHH, where A-H is advertiser, A, B, C advertiser is 1 advertisement order, D, E advertiser is 2 advertisement orders, F, G advertiser is 3 advertisement orders, H client is 4 advertisement orders), then preferentially arranges the client information of single advertisement order, and then arranges the advertisement order tasks to the position where the second and Z advertisement orders are played in sequence in the way of (X + A)/A = Z data logic sequence, and completes the sequence arrangement logic of the whole playlist advertisement order balanced queue, generating a final playlist json data document (example: sequential and exemplary rank equalization queuing logic ABC → A)DBDC→AEDBEDC→AFEDFBEFDC→AGFEDGFBEGFDC→AHGFEHDGFHBEGHFDC, when the Z value is decimal, numerical value is taken as an integer after decimal point is abandoned).
Step S16, after completing the advertisement delivery logic processing and the playlist equalization queuing processing, according to the manner of S15, repeatedly and circularly executing the playlist equalization queuing processing of all display terminal devices to form playlist json data files and playlist data files of all display terminal devices, and after waiting for the display terminal devices to acquire the playlists, sequentially playing the advertisements according to the advertisement sequence of the playlist contents.
Referring back to fig. 1, in the structural schematic diagram of a shared advertisement system based on a regional business circle provided in an embodiment of the present invention, a merchant platform 2 in the system structure is shown, which is mainly used for basic information authentication, management and display terminal device and display terminal data display of a merchant operator of a physical store for resource sharing, and hereinafter, a business logic implementation manner of the merchant on the merchant platform for resource sharing will be clearly described in detail in the following with reference to a business logic schematic diagram of the merchant shared resource in fig. 4 and core functions of each sub-module of the merchant platform in fig. 1.
As shown in fig. 4, when the brick-and-mortar store operating merchant intends to obtain the shared revenue through the shared resource manner or to promote through the shared advertisement system platform, the user needs to be registered on the merchant platform according to step S21, and basic information authentication of the merchant, such as a business license, real name authentication, and bank information, is completed. After the basic information of the merchant is authenticated by the shared cloud platform, step S22 is executed to apply for equipment release or lease (purchase) of the display terminal device through the equipment management function of the merchant platform, and then the hardware two-dimensional code operating equipment of the code scanning identification display terminal device is used for adding and binding by using the equipment adding sub-module function of the merchant platform.
Step S23, the device binding operation is completed, the background of the shared cloud platform system judges that the newly added display terminal device is successfully online, the system automatically configures the operation parameters (such as operation time, delivery volume and other parameters) of the display terminal device basis, and automatically executes the advertisement delivery logic processing function to generate the play list data of the newly added display terminal device, the display terminal device of the shop offline by the merchant needs to operate the power switch to restart the display terminal device after the device binding success prompt page, after the device is restarted, the device self-operation mode is automatically started, the fixed time operation time parameter configuration is started, the shared cloud platform encrypted data interface is accessed, the play task list data and the cache play resource file of the display terminal device are cached, and the advertisement resource file is sequentially played according to the set order of the play list.
In the process of playing the advertisement resources, the display terminal device executes step S24, and after playing of a single video is completed, returns play log information (play time, hardware information, advertisement order ID, video information ID, encryption information) of the played video to the shared cloud platform for data processing, and the shared cloud platform distinguishes valid/invalid play of the display terminal device, automatically loads and calculates fee deduction information and commission share information of valid advertisement play, and stores the information in a database in a data manner. The resource sharing merchant inquires advertisement putting data of the display terminal device through the merchant platform data display page, and transfers advertisement income to the personal account by using the commission cashing sub-module function of the merchant platform.
Referring back to fig. 1 again, in the structural schematic diagram of a shared advertisement system based on regional business circles provided in the embodiment of the present invention, a client platform 3 in the schematic system structure is mainly used for an advertisement publisher to perform basic information authentication, video resource management, advertisement publishing, electronic map functions, and advertisement delivery data display, and hereinafter, we will clearly describe in detail a business logic implementation manner of the client publishing advertisement in the following with reference to a business logic schematic diagram of the client publishing advertisement in fig. 5 and a core function of each sub-module of the client platform in fig. 1.
As shown in fig. 5, when the advertiser populates the shared advertisement system platform, it is necessary to register the user on the client platform according to step S31, and complete basic information authentication of the client, such as business license and real name authentication. After the background management of the shared cloud platform authenticates the registered information, the client can start to make videos or upload prepared advertisement video resources through the video management module subfunction of the client platform. And (4) starting the operation of step S32 after the video resources pass the audit, carrying out advertisement publishing operation on the uploaded videos passing the audit through the core function of the client platform advertisement publishing submodule by the advertiser, sequentially selecting the advertisement videos, the publishing time limit and the number of the publishing display terminal devices, then confirming to submit an advertisement publishing order, and waiting for the audit processing of the sharing cloud platform. And the sharing cloud platform modifies and audits the content of the advertisement order, and feeds back the audit information to the client platform after confirming the audit information. After receiving the advertisement order feedback result message notification of the cloud platform, the advertiser executes step S33 to complete payment for the advertisement order, and waits for the client platform to display the advertisement order playing log data.
And when the shared cloud platform receives a condition trigger defined by the delivery logic processing, starting to execute the advertisement delivery logic processing and generate the play list data of the display terminal device. After receiving the playlist data updated by the shared cloud platform, the display terminal device shared in the shop of the merchant caches the playlist data of the display terminal device and the cache playback resource files, and sequentially plays the advertisement resource files according to the setting sequence of the playlist. The display terminal device executes step S34 by itself, and after playing of a single video is completed, returns play log information (play time, hardware information, advertisement order ID, video information ID, encryption information) of the played video to the shared cloud platform for data processing. And step S35 is executed, the advertiser uses the data display and query submodule function of the client platform to query the relevant log data and playing details of the advertisement order.
As shown in fig. 6, the schematic structural diagram of the display terminal device includes an intelligent terminal device 41 and a display device 42, and the components are connected by a standard video transmission communication protocol. The schematic diagrams illustrate that the smart terminal device and the display device are exemplary only and not limiting, and that the smart terminal device and the display device may have other components and structural device characteristics as desired.
The intelligent terminal device can be a data processing capacity device of a central processing unit/neural network unit (CPU/NPU) or an embedded mobile intelligent terminal device, the core function of the terminal device is responsible for realizing dynamic video display and audio playing through a software mode on basic data provided by a shared cloud platform, and the functions also comprise log playing processing, data reporting, device fault diagnosis, remote function execution and the like.
Display devices, both general purpose and special customisation devices, such as: the intelligent terminal device comprises a standard structure television, an advertising machine, a projector, a non-standard LED small-distance electronic screen, a panoramic curtain, a holographic projection curtain wall, a glass curtain wall and the like, and has the main function of showing wonderful video pictures by combining the data processing capacity of the intelligent terminal device.
Referring to fig. 7, a schematic diagram of a schematic structure of a terminal device and a functional description of each distribution structure are shown in fig. 6, and a data processing method for an intelligent terminal device according to an embodiment of the present invention is described, and in the following, a data processing implementation manner of the display terminal device in a system operation process will be clearly described with reference to the schematic diagram of the schematic structure of the terminal device shown in fig. 6 and the data processing method of the intelligent terminal device shown in fig. 7.
As shown in fig. 7, the present application provides a shared advertisement system and method based on regional business circles, where the method is applied to a shared advertisement system, and includes a delivery logic processing method of the shared advertisement system shown in fig. 3, and also includes a data processing method of an intelligent terminal device in the system, where the method is executed in an environment where the delivery logic processing method is premised, and after the intelligent terminal device executes automatic start according to configuration parameters set by the system, step S41 connects to an internet communication network (wifi/lan/4G/5G), accesses a communication interface to acquire data information from a shared cloud platform, and executes step S42, and displays automatic configuration information data of the terminal device after acquiring the data, and requests playlist file data.
Step S43, the request of the play list file is finished, the play list file and the advertisement resource file are cached, the system synchronously checks whether the current equipment resource library has cached the advertisement resource file or not while caching the advertisement resource file, the system automatically caches the advertisement resource file under the uncached state, and if the advertisement resource file is cached, the integrity is directly checked and skipped. And step S44 is executed, the display terminal device enters an advertisement putting and displaying state, the terminal video player plays the advertisement videos in sequence according to the loaded playlist sequence, and after the playing of a single video is finished, the playing log information (playing time, hardware information, advertisement order ID, video information ID and encryption information) of the played video is returned to the shared cloud platform for data processing.
This summary describes the present application in connection with embodiments, however, other variations to the disclosed embodiments can be understood and effected by those skilled in the art in practicing the claimed application, from a review of the drawings, the disclosure, and the appended claims. In the claims, the word "comprising" does not exclude other elements or steps, and the word "a" or "an" does not exclude a plurality. A single method or other unit may fulfill the functions of several items recited in the claims. The mere fact that certain measures are recited in mutually different dependent claims does not indicate that a combination of these measures cannot be used to advantage.
Although the present application has been described in conjunction with specific features and embodiments thereof, it will be evident that various modifications and combinations can be made thereto without departing from the spirit and scope of the application. Accordingly, the specification and figures are merely exemplary of the present application as defined in the appended claims and are intended to cover any and all modifications, variations, combinations, or equivalents within the scope of the present application. It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (9)
1. A shared advertisement system and method based on regional business circles is characterized in that: the system and the method are applied to the shared advertisement in the business place of the regional business circle physical store, and the system structure comprises:
the merchant platform is used for the resource-sharing entity store merchant operator to carry out basic information authentication and management display terminal;
the client platform is used for the advertisement publisher to perform basic information authentication and advertisement publishing management;
the sharing cloud platform is used for information display, data processing, advertisement content distribution logic processing and intelligent operation management;
the display terminal device is arranged on advertisement display equipment in the business place of the physical store;
the system is used for managing resources of merchants through a physical store, the display terminal device is placed in a merchant operation place, equipment management is carried out through a merchant platform, resources are shared to the outside, outside popularization information is displayed, an advertisement publisher publishes advertisement information content through a client platform, and therefore the purpose of popularization for the advertisement publisher is achieved.
2. The system and method for sharing advertisement based on regional business circles of claim 1, wherein: the merchant platform also comprises a data display submodule for checking and displaying the running state, the income information and the log information of the terminal device in real time;
the merchant platform also comprises a merchant operator display terminal device maintenance submodule which has the function of realizing the management operation of the display terminal device in a quick code scanning mode.
3. The system and method for sharing advertisement based on regional business circles of claim 1, wherein: the client platform also comprises a data display submodule for putting advertisements, and the data display submodule can provide real-time data of advertisement display for an advertiser;
the client platform also comprises two advertisement publishing functional sub-modules, wherein the first advertisement publishing sub-module comprises: and advertising externally to other devices in the area range, wherein the second type is as follows: advertising to display terminal devices in the same subject authentication merchant's local store;
the client platform also comprises a display terminal device which is displayed in the electronic map information point location within the regional area.
4. The system and method for sharing advertisement based on regional business circles of claim 1, wherein: the intelligent sharing cloud platform also comprises an industry and broadcast prohibition configuration submodule, and an entity operation merchant configures options according to the operation business range;
the intelligent sharing cloud platform also comprises an auditing submodule for authenticating the information of the merchant and the information of the authenticated customer, so that the registered information is processed through the merchant platform and the customer platform;
the intelligent sharing cloud platform also comprises a terminal equipment management submodule of the authentication merchant, and the operation state and data of each display terminal device can be quickly inquired and the display equipment can be quickly controlled through terminal equipment management;
the intelligent sharing cloud platform also comprises a video management and advertisement delivery submodule for authenticating clients, and the video management can automatically and intelligently identify sensitive auditing treatments such as illegal, violence, politics, exposure to yellow and the like; the advertisement putting function can modify the price of the advertisement content which needs to be put by the client on the platform;
the sharing cloud platform further comprises a commission dividing submodule for sharing the advertisement space resources with the merchants through the client advertisement delivery payment, and the commission for sharing the advertisement space resources with the merchants is reasonably distributed through the calculation of the cloud platform data.
5. The system and method for sharing advertisement based on regional business circles of claim 1, wherein: the display terminal device comprises display terminal all-in-one machine equipment or display equipment and intelligent terminal equipment.
6. A method for processing the placement of a shared advertisement is characterized in that: the method comprises the steps of prohibiting the broadcasting of advertisement contents applied to the competitive industry, distributing the number of advertisement delivery to the number of display terminal devices in a balanced manner, limiting the minimum value and the maximum value of the number of display terminal devices selected by advertisement delivery, and distributing single advertisement delivery in a high-frequency balanced manner, wherein the logic flow of the method comprises the following steps:
step 1: the client platform initiates an advertisement order to the shared cloud platform, the cloud platform manages the order processing, and the client platform pays and confirms the order and enters an advertisement task queue state;
step 2: the sharing cloud platform executes advertisement putting processing, and according to the customer information of advertisement release, the platform excludes merchants of the no-broadcast industry and display terminals managed by the merchants;
step 3, the shared cloud platform judges whether the number of the playable display terminals after the broadcast forbidding industry is greater than the minimum value of the number of the display terminals selected by the advertisement delivery of the client;
step 4, the shared cloud platform checks the number of the played task advertisements of the display terminal devices, arranges the played task advertisements in an ascending manner, puts the maximum value of the number of the selected display terminals according to the client advertisements, and determines the number of the devices in the selected range;
step 5, sequentially adding the advertisement putting tasks issued by the clients to the shared cloud platform in an ascending manner, and generating a task data list;
step 6, the shared cloud platform checks advertisement orders of display terminals in the same subject authentication merchant local store initiated by the client platform, and adds the advertisement orders to the advertisement task data list generated in the step 1-5;
step 7, the shared cloud platform sequentially sorts the advertisement tasks in the data list, so that the advertisement tasks in the advertisement task data list are arranged in a balanced manner;
and 8, repeatedly executing the steps 1-8 by the sharing cloud platform until all the advertisement order tasks are completely executed, and generating a display terminal play list data file to the communication interface for the display terminal to acquire data and execute playing on the display terminal.
7. The method of claim 6, wherein: the releasing processing adopts three modes of a timing task mode, a condition triggering mode and a manual mode to execute a releasing processing progress, and the modes comprise:
the timing task mode is used for determining and executing advertisement putting processing according to the timing task process;
a condition triggering mode, which triggers the advertisement putting processing according to a certain condition or a plurality of conditions, such as newly building an advertisement order;
and in a manual mode, the advertisement putting processing is operated and executed through the operation function of the background management page.
8. A data processing method of a display terminal apparatus, comprising:
request for configuration parameters: after the display terminal device is started, sending a hardware sequence code of the terminal equipment and current date and time information to a data designated interface of the shared cloud platform, requesting hardware configuration information of the current terminal device, and loading configuration;
playlist request: the display terminal device sends the equipment hardware sequence code and the current date and time information to a shared cloud platform data designated interface, requests playlist data of the current terminal device and caches the playlist data to local storage;
caching the advertisement resource file: the display terminal device analyzes the domain name address content of the advertisement resource file through an encryption algorithm according to the acquired play list data, loads the domain name address content and caches the advertisement resource file to a local storage;
and (3) advertisement putting and displaying: the display terminal device analyzes the playlist data, checks the corresponding advertisement resource file, and displays the advertisement resource in a picture or video mode;
and log reporting: and the display terminal device reports the hardware serial codes of the equipment and the information of advertisement display to a data designated interface of the shared cloud platform in a data mode so as to obtain log reporting feedback.
9. The data processing method of a display terminal device according to claim 8, wherein: the data processing method of the display terminal device also comprises real-time equipment state control which is used for inquiring the equipment state, restarting the equipment, shutting down the equipment, adjusting the equipment configuration parameters and issuing the equipment command parameters.
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