CN111273950B - Application awakening method and device, electronic equipment and computer readable storage medium - Google Patents
Application awakening method and device, electronic equipment and computer readable storage medium Download PDFInfo
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Abstract
The application discloses an application awakening method and device, electronic equipment and a computer readable storage medium, and relates to the technical field of data processing. The specific implementation scheme is as follows: acquiring target operation input by a user on a browser page, and acquiring related information of the browser page; determining a target application to be invoked according to the target operation; determining a call-up strategy of the target application according to the related information of the browser page; and utilizing the evoking strategy to evoke the target application. According to the scheme disclosed by the application, the application can be called by using different calling strategies, so that the application calling modes are enriched, the conversion rate of the calling application is improved, and the user experience is improved.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to an application call-up method, an application call-up device, an electronic device, and a computer-readable storage medium.
Background
Currently, a browser page of an internet product, such as a 5 th generation hypertext markup language (H5) page, often guides a user to call an APP of the product during an interaction process or guides the user to download and install the APP when the APP is not called, so as to increase the number of active users (DAU) of the product and a new APP user. The common guiding method is as follows: forcing the user to migrate into App is achieved by limiting the product experience in each H5 page. Therefore, the existing application calling mode is single, the various requirements of the user cannot be met, and the user experience is influenced.
Disclosure of Invention
The embodiment of the application evoking method and device, the electronic equipment and the computer readable storage medium are provided, so that the problem that the existing application evoking mode is single is solved.
In order to solve the technical problem, the present application is implemented as follows:
in a first aspect, an embodiment of the present application provides an application evoking method, including:
acquiring target operation input by a user on a browser page, and acquiring related information of the browser page;
determining a target application to be invoked according to the target operation;
determining a call-up strategy of the target application according to the related information of the browser page;
and utilizing the evoking strategy to evoke the target application.
Therefore, the application can be called by using different calling strategies, so that the application calling modes are enriched, the conversion rate of the calling application is improved, and the user experience is improved.
Optionally, the related information of the browser page includes at least one of:
registration information of the user in the browser page;
service characteristic information of the browser page;
source information of the browser page;
displaying a display form of an operation object of the target operation on the browser page;
a manner in which the user performs an input operation on the browser page.
Therefore, various calling strategy configurations can be realized by means of various relevant information of the browser pages, so that various requirements of users are met.
Optionally, when the relevant information of the browser page includes the service feature information of the browser page, the determining, according to the relevant information of the browser page, a call-out policy of the target application includes:
if the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining that the awakening strategy of the target application is a forced awakening strategy;
or,
and if the service characteristic information of the browser page indicates that the browser page is not a content bearing page, determining the awakening strategy of the target application as an attempt awakening strategy.
Therefore, the traffic can be guaranteed to be contributed to the most important content bearing page, so that the user is better guided to call the application while the user experience is guaranteed, and the DAU of the application is improved.
Optionally, the arousal policy is any one of the following:
attempting to evoke a policy;
the policy is forced.
In this way, the trial awakening strategy can be adopted for the function with weak attraction and the forced awakening strategy can be adopted for the function with strong attraction, so that the conversion rate of the whole awakening application is improved.
Optionally, when the evoking policy is an attempt to evoke policy, the evoking of the target application by using the evoking policy includes:
attempting to invoke the target application using the attempt to invoke policy;
if the attempt to invoke the target application fails, the method further comprises:
and responding to the operation executed by the user based on the browser page.
Therefore, better page interaction experience can be guaranteed to be provided for the user.
Optionally, when the evoking policy is a forced evoking policy, the evoking the target application by using the evoking policy includes:
forcibly invoking the target application by utilizing the forced invoking strategy;
if the forced awakening of the target application fails, the method further comprises the following steps:
and downloading and installing the target application, and responding to the operation executed by the user based on the downloaded and installed target application.
Therefore, by means of the process of downloading and installing the application, the conversion rate of the newly added application can be improved.
In a second aspect, an embodiment of the present application further provides an application call-out device, including:
the acquisition module is used for acquiring target operation input by a user on a browser page and acquiring related information of the browser page;
the first determining module is used for determining the target application to be called according to the target operation;
the second determination module is used for determining the awakening strategy of the target application according to the relevant information of the browser page;
and the evoking module is used for evoking the target application by utilizing the evoking strategy.
Optionally, the related information of the browser page includes at least one of:
registration information of the user in the browser page;
service characteristic information of the browser page;
source information of the browser page;
displaying a display form of an operation object of the target operation on the browser page;
a manner in which the user performs an input operation on the browser page.
Optionally, when the related information of the browser page includes the service feature information of the browser page, the second determining module is specifically configured to:
when the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining that the awakening strategy of the target application is a forced awakening strategy;
or,
and when the service characteristic information of the browser page indicates that the browser page is not a content bearing page, determining the awakening strategy of the target application as an attempt awakening strategy.
Optionally, the arousal policy is any one of the following:
attempting to evoke a policy;
the policy is forced to be invoked.
Optionally, when the arousing policy is an attempt to arouse the policy, the arousing module is specifically configured to:
attempting to invoke the target application using the attempted invocation policy;
the device further comprises:
and the first processing module is used for responding to the operation executed by the user based on the browser page when the attempt to call the target application fails.
Optionally, when the arousing policy is a forced arousing policy, the arousing module is specifically configured to:
forcibly invoking the target application by utilizing the forced invoking strategy;
the device further comprises:
and the second processing module is used for downloading and installing the target application when the forced awakening of the target application fails, and responding to the operation executed by the user based on the downloaded and installed target application.
In a third aspect, an embodiment of the present application further provides an electronic device, including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform an application call-out method as described above.
In a fourth aspect, the present application further provides a non-transitory computer-readable storage medium storing computer instructions, where the computer instructions are configured to cause the computer to execute the application evoking method as described above.
One embodiment in the above application has the following advantages or benefits: the method and the device can realize that the application is called by using different calling strategies, thereby enriching the calling modes of the application, improving the conversion rate of the calling application and improving the user experience. The technical means that the target operation input by a user on a browser page is obtained, the related information of the browser page is obtained, the target application to be called is determined according to the target operation, the calling strategy of the target application is determined according to the related information of the browser page, and the target application is called by utilizing the calling strategy are adopted, so that the technical problem that the existing application calling mode is single is solved, the application calling mode is enriched, and the technical effect of user experience is improved.
Other effects of the above-described alternative will be described below with reference to specific embodiments.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is a flow chart of an application invocation method of an embodiment of the present application;
FIG. 2 is a schematic diagram of an application reminder system in an embodiment of the present application;
FIG. 3 is a block diagram of an application evoking apparatus for implementing the application evoking method of the embodiment of the present application;
fig. 4 is a block diagram of an electronic device for implementing the application call-out method according to the embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Referring to fig. 1, an embodiment of the present application provides an application call-up method applied to an electronic device, as shown in fig. 1, the method includes the following steps:
step 101: the method comprises the steps of obtaining target operation input by a user on a browser page and obtaining related information of the browser page.
In this embodiment, the browser page may be selected as an H5 page. For example, the browser page may be an H5 page of topics, operational activities, or content sharing of applications such as e-commerce, movie and television, or tool. There is no limitation on the internet product to which the browser page belongs.
For the target operation input by the user, an input operation performed on a specific object on the browser page may be selected. The specific object may be preconfigured based on actual requirements, such as being a player component, a drop down button for promoting content, and the like. And comment buttons, link buttons and the like are generally not configured as specific objects, and the operation on the specific objects does not belong to the target operation. The input operation is, for example, a click operation, a press operation not less than a preset time, a slide operation, or a non-contact floating operation, which is not limited in this embodiment.
Step 102: and determining the target application to be called according to the target operation.
It can be understood that the target application to be invoked is specifically an application program (APP) of an internet product to which the corresponding browser page belongs.
Step 103: and determining a call-up strategy of the target application according to the related information of the browser page.
In this embodiment, in order to implement various call-out requirements, dynamic interactive configuration may be performed on the call-out policy of the application. Specifically, when configuring the wake-up policy, the configuration may be performed according to the related information of the browser page, such as the service feature information and/or the user information, that is, the corresponding relationship between the wake-up policy and the related information of the browser page is configured in advance. Therefore, when the application is called, the corresponding calling strategy can be determined according to the acquired relevant information of the corresponding browser page.
Optionally, the related information of the browser page includes, but is not limited to, at least one of the following:
1) And registering information of the user in the browser page. The registration information may include, but is not limited to: gender, age, cultural level, residence, belief, and/or occupation, among others.
Therefore, the application evoking strategy can be configured by combining the user information, so that different requirements of various users are met, and various interactive experiences are realized according to different users.
2) Business feature information of the browser page. The service feature information may include, but is not limited to, a functional home page, an operator page, an author page, a content bearer page, or the like.
3) Source information of the browser page. The source information represents a previous page and/or a previous page corresponding to the browser page.
4) And displaying the target operation object (namely the operation object of the target operation input by the user) on the browser page. For example, taking the player component as an example, the corresponding display forms include, but are not limited to, a half-screen display, a 1/3-screen display, or a full-screen display; alternatively, taking the pull-down button of the recommended content as an example, the corresponding display form includes, but is not limited to, a screen center display, a screen lower left corner display, or a screen lower right corner display.
5) The manner in which the user performs an input operation on the browser page. For example, the method may include a touch-type method, a non-contact suspension-type method, or the like.
Therefore, various calling strategy configurations can be realized by means of various related information of browser pages, and various requirements of users are met.
It can be understood that the dynamic configuration of the application evoking policy based on the relevant information of the browser page is only limited in the embodiment, but how to configure the application evoking policy can be selected based on actual requirements, and is not limited herein.
In one embodiment, for a page in an operation activity scene of a certain product, a player component in the page is displayed as a half screen under the condition that male users in the north, the south and the north are satisfied, and a corresponding awakening policy is an attempt awakening policy; at this time, if the Beijing male user 3 clicks the player component, the APP of the product is attempted to be called, and the product is automatically played based on the page under the condition that the APP is not called.
Step 104: and utilizing the evoking strategy to evoke the target application.
In addition, in the embodiment, a function of statistical attribution can be provided, that is, in the process of actually calling up the application, a page corresponding to the calling-up application is counted so as to clearly call up a page source of the application, thereby providing support for dynamically configuring the calling-up policy.
According to the application evoking method, the target application to be evocated is determined according to the target operation and the relevant information of the browser page, the evoking strategy of the target application is determined according to the relevant information of the browser page, the target application is evoked by utilizing the evoking strategy, and the application can be evoked by utilizing different evoking strategies, so that application evoking modes are enriched, the conversion rate of the evoking application is improved, and user experience is improved.
In the embodiment of the present application, the evoking policy may be any one of the following:
attempting to evoke a policy;
the policy is forced to be invoked.
Wherein the attempt to evoke a policy may be understood as a policy that attempts to evoke an application. For example, under the attempt to invoke the policy, the user may be prompted to jump to the corresponding APP, if the user accepts, the user may jump directly to the corresponding APP, and if the user rejects, the user may not jump to the corresponding APP. The above-mentioned forced evoking policy may be understood as a policy for forcibly evoking an application, i.e. in case a corresponding APP is installed, forcibly (without user's consent) skipping to the corresponding APP, and if the corresponding APP is not installed, directly downloading and installing the corresponding APP. In this way, the trial evoking strategy can be adopted for the functions with weak attraction and the forced evoking strategy can be adopted for the functions with strong attraction, so that the conversion rate of the whole evoking application is improved.
In one embodiment, when the information related to the browser page includes service feature information of the browser page, the step 103 may include: if the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining a call-out strategy of the target application as a forced call-out strategy; or, if the service characteristic information of the browser page indicates that the browser page is not a content-bearing page, determining that the awakening policy of the target application is an attempt awakening policy.
Therefore, the traffic can be guaranteed to be contributed to the most important content bearing page, so that the user is better guided to call the application while the user experience is guaranteed, and the DAU of the application is improved.
Further, when the arousing policy determined in step 103 is an attempt to arouse the policy, step 104 may include: attempting to invoke the target application using the attempted invocation policy. And then, if the attempt to invoke the target application fails, responding to the operation executed by the user based on the browser page. Therefore, better page interaction experience can be guaranteed to be provided for the user.
For example, in the process of displaying a browser page of an internet product 1, if a user 1 clicks a player component on the browser page and the determined application evoking policy is an attempt evoking policy, the user tries to evoke an APP of the internet product 1, and if the attempt evoking is successful, the user responds to the click operation of the user and plays corresponding content based on the APP of the internet product 1; and if the attempt of awakening fails, responding to the click operation of the user and playing the corresponding content based on the browser page of the internet product 1.
Further, when the wake-up policy determined in step 103 is a forced wake-up policy, step 104 may include: and forcibly calling the target application by utilizing the forced calling strategy. And then, if the forced awakening of the target application fails (at the moment, the target application is not installed), downloading and installing the target application, and responding to the operation executed by the user based on the downloaded and installed target application. Therefore, by means of the process of downloading and installing the application, the conversion rate of the newly added application can be improved.
For example, for the internet product 2, in the process of displaying the browser page of the internet product 2, if the user 2 clicks the player component on the browser page, and the determined application evoking policy is the forced evoking policy, the APP of the internet product 2 is forcibly evoked, and if the forced evoking is successful, the user responds to the clicking operation of the user and plays the corresponding content based on the APP of the internet product 2; and if the forced call fails (at this time, the APP of the internet product 2 should not be installed), downloading the APP of the internet product 2, responding to the click operation of the user based on the APP of the internet product 2, and playing the corresponding content.
The following describes an application of the wake-up system in the embodiment of the present application with reference to fig. 2.
In the embodiment of the present application, as shown in fig. 2, the application evoking system may include at least a service module, a policy module, and a configuration module. For the service module, at least the following services may be provided: default configuration services, attempt to invoke services, force to invoke services, download new services, and statistical attribution services. For the configuration module, the evoking policy (i.e. evoking behavior, such as an attempt to evoke or force evoke) may be configured based on the source information of the corresponding browser page (for example, in fig. 2, the source of the content bearing page may be selected as page a, page B, page C, or author page, and the source of the author page may be selected as page a or page B), the user information, the operation object, the display form, and the like (see the related information of the browser page in particular). For the policy module, the application invocation method described above may be implemented. For example, for target input on page a, page B, page C, and author pages, an attempt may be made to evoke the corresponding APP; and aiming at target input on the content bearing page, the corresponding APP can be forcibly called, and the newly added corresponding APP is downloaded based on an installation package configuration file (Pkg) under the condition of not calling.
Referring to fig. 3, an application evoking apparatus is further provided in an embodiment of the present application, and is applied to an electronic device, as shown in fig. 3, the application evoking apparatus 30 includes:
the acquiring module 31 is configured to acquire a target operation input by a user on a browser page and acquire related information of the browser page;
a first determining module 32, configured to determine, according to the target operation, a target application to be invoked;
a second determining module 33, configured to determine a call-out policy of the target application according to the relevant information of the browser page;
and the evoking module 34 is used for evoking the target application by using the evoking strategy.
Optionally, the related information of the browser page includes at least one of:
registration information of the user in the browser page;
service characteristic information of the browser page;
source information of the browser page;
displaying a display form of an operation object of the target operation on the browser page;
a manner in which the user performs an input operation on the browser page.
Optionally, when the related information of the browser page includes the service feature information of the browser page, the second determining module 33 is specifically configured to:
when the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining that the awakening strategy of the target application is a forced awakening strategy;
or,
when the service characteristic information of the browser page indicates that the browser page is not a content bearing page, determining the awakening strategy of the target application as an attempt awakening strategy.
Optionally, the arousing policy is any one of the following:
attempting to evoke a policy;
the policy is forced to be invoked.
Optionally, when the arousing policy is an attempt arousing policy, the arousing module is specifically configured to:
attempting to invoke the target application using the attempted invocation policy;
the device further comprises:
and the first processing module is used for responding to the operation executed by the user based on the browser page when the attempt to call the target application fails.
Optionally, when the arousing policy is a forced arousing policy, the arousing module is specifically configured to:
forcibly calling the target application by utilizing the forced calling strategy;
the device further comprises:
and the second processing module is used for downloading and installing the target application when the forced awakening of the target application fails, and responding to the operation executed by the user based on the downloaded and installed target application.
It can be understood that the application evoking device 30 in this embodiment can implement the processes implemented in the embodiment shown in fig. 1 and achieve the same beneficial effects, and in order to avoid repetition, the detailed description is omitted here.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 4 is a block diagram of an electronic device for implementing the application call-out method according to the embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 4, the electronic apparatus includes: one or more processors 401, memory 402, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 4, one processor 401 is taken as an example.
The memory 402, as a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules (e.g., the obtaining module 31, the first determining module 32, the second determining module 33, and the evoking module 34 shown in fig. 3) corresponding to the application evoking method in the embodiment of the present application. The processor 401 executes various functional applications of the server and data processing by running non-transitory software programs, instructions and modules stored in the memory 402, that is, implements the application evoking method in the above-described method embodiments.
The memory 402 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created by use of the electronic device, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 402 may optionally include memory located remotely from processor 401, which may be connected to the electronic device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device to which the call-out method is applied may further include: an input device 403 and an output device 404. The processor 401, the memory 402, the input device 403 and the output device 404 may be connected by a bus or other means, and fig. 4 illustrates an example of a connection by a bus.
The input device 403 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus to which the evoking method is applied, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or other input devices. The output devices 404 may include a display device, auxiliary lighting devices (e.g., LEDs), and tactile feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user may provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
According to the technical scheme of the embodiment of the application, the application can be called by using different calling strategies, so that the application calling modes are enriched, the conversion rate of the calling application is improved, and the user experience is improved.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and are not limited herein as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. An application invocation method, comprising:
acquiring target operation input by a user on a browser page and acquiring related information of the browser page;
determining a target application to be invoked according to the target operation;
determining a call-up strategy of the target application according to the related information of the browser page;
utilizing the evoking strategy to evoke the target application;
wherein the relevant information of the browser page comprises at least one of the following:
registration information of the user in the browser page;
service characteristic information of the browser page;
source information of the browser page;
displaying a display form of an operation object of the target operation on the browser page;
a mode of the user performing an input operation on the browser page;
the arousing strategy is any one of the following:
attempting to evoke a policy;
the policy is forced to be invoked.
2. The method according to claim 1, wherein when the relevant information of the browser page includes business feature information of the browser page, the determining a call-out policy of the target application according to the relevant information of the browser page comprises:
if the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining that the awakening strategy of the target application is a forced awakening strategy;
or,
and if the service characteristic information of the browser page indicates that the browser page is not a content bearing page, determining the awakening strategy of the target application as an attempt awakening strategy.
3. The method of claim 1, wherein when the evoking policy is an attempt to evoke policy, said evoking the target application using the evoking policy comprises:
attempting to invoke the target application using the attempted invocation policy;
if the attempt to invoke the target application fails, the method further comprises:
and responding to the operation executed by the user based on the browser page.
4. The method of claim 1, wherein when the evoking policy is a forced evoking policy, said evoking the target application with the evoking policy comprises:
forcibly invoking the target application by utilizing the forced invoking strategy;
if the forced awakening of the target application fails, the method further comprises the following steps:
and downloading and installing the target application, and responding to the operation executed by the user based on the downloaded and installed target application.
5. An application invocation apparatus, comprising:
the acquisition module is used for acquiring target operation input by a user on a browser page and acquiring related information of the browser page;
the first determining module is used for determining the target application to be called according to the target operation;
the second determination module is used for determining the awakening strategy of the target application according to the relevant information of the browser page;
the evoking module is used for evoking the target application by utilizing the evoking strategy;
wherein the relevant information of the browser page comprises at least one of the following:
registration information of the user in the browser page;
service characteristic information of the browser page;
source information of the browser page;
displaying the operation object of the target operation on the browser page;
a mode of the user performing an input operation on the browser page;
the arousing strategy is any one of the following:
attempting to evoke a policy;
the policy is forced to be invoked.
6. The apparatus according to claim 5, wherein when the relevant information of the browser page includes the business feature information of the browser page, the second determining module is specifically configured to:
when the service characteristic information of the browser page indicates that the browser page is a content bearing page, determining that the awakening strategy of the target application is a forced awakening strategy;
or,
and when the service characteristic information of the browser page indicates that the browser page is not a content bearing page, determining the awakening strategy of the target application as an attempt awakening strategy.
7. The apparatus of claim 5, wherein when the evoking policy is an attempted evoking policy, the evoking module is specifically configured to:
attempting to invoke the target application using the attempted invocation policy;
the device further comprises:
and the first processing module is used for responding to the operation executed by the user based on the browser page when the attempt to call the target application fails.
8. The apparatus of claim 5, wherein when the evoking policy is a forced evoking policy, the evoking module is specifically configured to:
forcibly invoking the target application by utilizing the forced invoking strategy;
the device further comprises:
and the second processing module is used for downloading and installing the target application when the forced awakening of the target application fails, and responding to the operation executed by the user based on the downloaded and installed target application.
9. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4.
10. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-4.
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