CN112148977A

CN112148977A - Dynamic network resource display and matching method, device, electronic equipment and medium

Info

Publication number: CN112148977A
Application number: CN202011005284.5A
Authority: CN
Inventors: 吴怡雯
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Douyin Vision Co Ltd; Douyin Vision Beijing Co Ltd
Priority date: 2020-09-22
Filing date: 2020-09-22
Publication date: 2020-12-29
Anticipated expiration: 2040-09-22
Also published as: CN112148977B

Abstract

The disclosure provides a method, a device, an electronic device and a medium for displaying and matching dynamic network resources, wherein the method comprises the following steps: initiating a dynamic network resource search request based on the acquired search keyword information; obtaining description information of at least one target entity object matched with the search keyword information and at least one corresponding target dynamic network resource; and displaying a search result card generated according to at least one target dynamic network resource on a search result page, wherein the search result card comprises the media information of the target dynamic network resource and the description information of the target entity object. According to the method for displaying the target entity object display card and the resource display card of the target dynamic resource in the search result page, the user can directly acquire the relevant information of the target entity object which is being displayed in the target dynamic network resource through the search result page, the search requirement of the user is met, and the search efficiency is improved.

Description

Dynamic network resource display and matching method, device, electronic equipment and medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying and matching dynamic network resources, an electronic device, and a medium.

Background

At present, with the increasing powerful functions of various search engines, various resource information to be known can be acquired by the search engines in a way of inputting keyword information, and a series of resource information matched with the search keyword information can be displayed on a display interface of search results.

With the development of e-commerce technology, online shopping is gradually going deep into our lives as a new consumption mode, and the most important point of online shopping is to search for needed goods. Compared with static commodity description, the live video of the commodity can explain and display the commodity from different angles visually, really and vividly, so that the live video of the commodity is easier to attract users to check.

However, when a user searches for a commodity in demand, the live video showing the corresponding commodity cannot be matched for the user, so that the search requirement of the user cannot be met, and the search efficiency is reduced.

Disclosure of Invention

The embodiment of the disclosure at least provides a method, a device, electronic equipment and a medium for displaying and matching dynamic network resources.

In a first aspect, an embodiment of the present disclosure provides a method for displaying dynamic network resources, including:

initiating a dynamic network resource search request based on the acquired search keyword information;

obtaining the description information of at least one target entity object matched with the search keyword information and at least one target dynamic network resource corresponding to each target entity object; wherein the target dynamic network resource is presenting the target entity object;

and displaying a search result card generated according to at least one target dynamic network resource on a search result page, wherein the search result card comprises media information of the target dynamic network resource and description information of a target entity object corresponding to the target dynamic network resource.

In one possible implementation, the search result card generated according to at least one target dynamic network resource:

aiming at any one target dynamic network resource, generating a resource display card based on the target dynamic network resource;

generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource;

and merging the target entity object display card and the resource display card to obtain the search result card.

In one possible implementation mode, the target entity object display card is added with a detail page link address of the target entity object; and

and when the target entity object display card is triggered, skipping to the detail page of the target entity object according to the detail page link address.

In one possible implementation, the target physical object display card and the resource display card are merged by any one of the following methods:

displaying the target entity object display card on the resource display card in a floating layer mode; and splicing the resource display card and the target entity object card through an upper structure and a lower structure or a left structure and a right structure.

In one possible embodiment, if the target dynamic network resource includes at least two, the method further comprises: arranging search result cards corresponding to the target dynamic network resources in the search result page according to a preset rule;

and responding to the touch operation of a user, and controlling each search result card in the search result page to slide according to the operation track direction when detecting that the touch operation forms a preset operation track.

In one possible implementation, the search result cards are arranged in a horizontal direction or a vertical direction; under the condition that the search result cards are arranged in the horizontal direction, the preset operation track comprises a transverse sliding operation track; and under the condition that the search result cards are arranged in the vertical direction, the preset operation track comprises a longitudinal sliding operation track.

In a second aspect, an embodiment of the present disclosure provides a dynamic network resource matching method, including:

receiving a dynamic network resource search request, wherein the dynamic network resource search request comprises search keyword information;

determining at least one target entity object matched with the search keyword information; wherein the target entity object is being displayed in at least one target dynamic network resource;

and acquiring and sending the description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object.

In one possible embodiment, determining at least one target entity object matching the search keyword information includes:

searching a plurality of candidate entity objects matched with the search keyword information;

judging whether the candidate entity object has corresponding dynamic network resources or not based on the characteristic information of the candidate entity objects;

and determining the candidate entity object with the corresponding dynamic network resource as the target entity object.

In one possible embodiment, the method further comprises:

determining an entity object which is displayed by dynamic network resources, and updating the characteristic information of the entity object; wherein, the characteristic information includes the identification information of the dynamic network resource.

In a possible implementation manner, the obtaining at least one target dynamic network resource corresponding to the target entity object includes:

and acquiring at least one target dynamic network resource corresponding to the target entity object based on the characteristic information of the target entity object.

In a possible implementation manner, the obtaining and sending description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object includes:

In a third aspect, an embodiment of the present disclosure further provides a dynamic network resource display device, including:

the sending module is used for initiating a dynamic network resource searching request based on the acquired searching keyword information;

the acquisition module is used for acquiring the description information of at least one target entity object matched with the search keyword information and at least one target dynamic network resource corresponding to each target entity object; wherein the target dynamic network resource is presenting the target entity object;

and the display module is used for displaying a search result card generated according to at least one target dynamic network resource on a search result page, wherein the search result card comprises media information of the target dynamic network resource and description information of a target entity object corresponding to the target dynamic network resource.

In a possible implementation, the apparatus further includes a first generating module, wherein:

the first generation module is used for generating a resource display card based on any target dynamic network resource aiming at the target dynamic network resource; generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource; and merging the target entity object display card and the resource display card to obtain the search result card.

In one possible implementation mode, the target entity object display card is added with a detail page link address of the target entity object; and the apparatus further comprises a detection module, wherein:

and the detection module is used for jumping to the detail page of the target entity object according to the detail page link address when the target entity object display card is detected to be triggered.

In a possible implementation manner, the first generating module is configured to display the target entity object display card on the resource display card in a floating layer manner; and splicing the resource display card and the target entity object card through an upper structure and a lower structure or a left structure and a right structure.

In a possible embodiment, if the target dynamic network resource comprises at least two, the apparatus further comprises a control module, wherein;

the display module is specifically used for arranging search result cards corresponding to the target dynamic network resources in the search result page according to a preset rule;

the control module is used for responding to touch operation of a user, and controlling each search result card in the search result page to slide according to the operation track direction when detecting that the touch operation forms a preset operation track.

In a fourth aspect, an embodiment of the present disclosure further provides a dynamic network resource matching apparatus, including:

the receiving module is used for receiving a dynamic network resource searching request, and the dynamic network resource searching request comprises searching keyword information;

the determining module is used for determining at least one target entity object matched with the search keyword information; wherein the target entity object is being displayed in at least one target dynamic network resource;

and the response module is used for acquiring and sending the description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object.

In a possible implementation manner, the determining module is specifically configured to find a plurality of candidate entity objects matching the search keyword information; judging whether the candidate entity object has corresponding dynamic network resources or not based on the characteristic information of the candidate entity objects; and determining the candidate entity object with the corresponding dynamic network resource as the target entity object.

In a possible implementation, the apparatus further includes an update module:

the updating module is used for determining an entity object which is displayed by the dynamic network resource and updating the characteristic information of the entity object; wherein, the characteristic information includes the identification information of the dynamic network resource.

In a possible implementation manner, the response module is specifically configured to obtain at least one target dynamic network resource corresponding to the target entity object based on the feature information of the target entity object.

In a possible implementation, the apparatus further includes a second generating module:

the second generation module is used for generating a resource display card based on any target dynamic network resource aiming at the target dynamic network resource; generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource; and merging the target entity object display card and the resource display card to obtain the search result card.

In a fifth aspect, this disclosure also provides an electronic device, a processor, and a memory, where the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions are executed by the processor to perform the steps in the first aspect and the second aspect, or any one of the possible implementations of the first aspect and the second aspect.

In a sixth aspect, this disclosure also provides a computer-readable storage medium having a computer program stored thereon, where the computer program is executed to perform the steps in the first and second aspects or any one of the possible implementations of the first and second aspects.

For the description of the effects of the dynamic network resource displaying and matching device, the electronic device, and the medium, reference is made to the description of the dynamic network resource displaying and matching method, which is not repeated herein.

The dynamic network resource display and matching method, the device, the electronic equipment and the medium provided by the embodiment of the disclosure initiate a dynamic network resource search request based on keyword information in the search request, obtain at least one target dynamic network resource with target entity object description information matched with the search keyword information, generate a corresponding resource display card for each target dynamic network resource, generate a target entity object display card according to the description information of the target object, display a search result card on a search result page, wherein the search result card comprises the target entity object display card and the resource display card, the recalled search result content is more comprehensive, the content of the dynamic resource can be more fully and visually known based on the search result content, the search requirements of users can be better met, and the search efficiency is improved.

Further, the method for displaying dynamic network resources provided by the embodiment of the present disclosure may also directly enter the detail page of the target entity being displayed according to the detail page link address of the target entity object added to the target entity display object, thereby improving the efficiency and convenience of obtaining the information of the target entity object being displayed in the dynamic network resources.

In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.

Fig. 1 is a schematic view illustrating an application scenario of a dynamic network resource display method provided by an embodiment of the present disclosure;

FIG. 2a is a flowchart illustrating a method for dynamically showing network resources according to an embodiment of the present disclosure;

FIG. 2b illustrates a flowchart of generating a search result card provided by an embodiment of the present disclosure;

FIG. 2c is a diagram illustrating a plurality of search result cards displayed on a search result page according to an embodiment of the present disclosure;

FIG. 3 is a search result card diagram illustrating a search result page provided by an embodiment of the present disclosure;

FIG. 4a is a flow chart of a dynamic network resource matching method provided by an embodiment of the present disclosure;

FIG. 4b is a flowchart illustrating a matching target entity object provided by an embodiment of the present disclosure;

fig. 4c shows a flowchart of generating a search result card at a server side according to an embodiment of the present disclosure;

FIG. 5 is a flow chart illustrating a method for dynamic network resource display and matching provided by an embodiment of the present disclosure;

FIG. 6 is a schematic diagram of a dynamic network resource exhibition apparatus provided by an embodiment of the disclosure;

fig. 7 is a schematic diagram illustrating a dynamic network resource matching apparatus provided in an embodiment of the present disclosure;

fig. 8 shows a schematic diagram of an electronic device provided by an embodiment of the present disclosure.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of embodiments of the present disclosure, as generally described and illustrated herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.

Furthermore, the terms "first," "second," and the like in the description and in the claims, and in the drawings described above, in the embodiments of the present disclosure are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein.

Reference herein to "a plurality or a number" means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

The invention provides a method, a device, electronic equipment and a medium for displaying and matching dynamic network resources, wherein a dynamic network resource search request is initiated based on keyword information in the search request, at least one target dynamic network resource with target entity object description information matched with the search keyword information is obtained, a corresponding resource display card is generated for each target dynamic network resource, a target entity object display card is generated according to the description information of a target object, search result cards with the target entity object display card and the resource display card are displayed on a search result page, recalled search result contents are more comprehensive, the contents of the dynamic resources can be more fully and visually known based on the search result contents, the search requirements of users are better met, and the search efficiency is improved.

The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solutions proposed by the present disclosure to the above-mentioned problems should be the contribution of the inventor in the process of the present disclosure.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

To facilitate understanding of the present embodiment, first, a detailed description is given to a dynamic network resource displaying and matching method disclosed in the embodiments of the present disclosure, where an execution subject of the dynamic network resource displaying method provided in the embodiments of the present disclosure is generally an electronic device with certain computing capability, and the electronic device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the dynamic network resource exposure method may be implemented by a processor calling computer readable instructions stored in a memory.

To facilitate understanding of the embodiment, an application scenario of the dynamic network resource displaying and matching method disclosed in the embodiment of the present disclosure is introduced first, and as shown in fig. 1, an application scenario diagram of the dynamic network resource displaying method provided in the embodiment of the present disclosure is shown. A user logs in the server 12 through an application client installed in the terminal device 11, where the application client may be a browser of a web page or an application client installed in a terminal device, such as a mobile phone or a tablet computer. The terminal device 11 and the server 12 are communicatively connected through a network, which may be a local area network, a cellular network, a wide area network, and the like. The terminal device 11 may be a portable device (e.g., a mobile phone, a tablet, a notebook Computer, etc.) or a Personal Computer (PC), and the server 12 may be any device capable of providing internet services.

The server 12 may provide different internet services for the user, for example, the server 12 may provide a dynamic network resource search service for the user, in which case, the user submits search keyword information through a client installed in the terminal device 11, the client sends a dynamic network resource search request to the server 12 based on the search keyword information submitted by the user, the server 12 matches a corresponding target dynamic network resource for the user in the network according to the search keyword information and returns the target dynamic network resource to the client, the client obtains target entity object description information currently being displayed by the target dynamic network resource from the target dynamic network resource returned by the server 12, generates a target entity object display card for the target entity object description information according to the target entity object description information and combines the target entity object display card with a resource display card of the corresponding target dynamic network resource, and further generates at least one corresponding search result card to be displayed on the search result page, therefore, the user can obtain the relevant information of the target entity object currently displayed by the target dynamic network resource on the target entity object display card on the search result card displayed on the search result page.

The following describes a method for displaying dynamic network resources provided by the embodiment of the present disclosure by taking an execution subject as a terminal device as an example.

Referring to fig. 2a, a flowchart of a method for displaying dynamic network resources provided by the embodiment of the present disclosure may include the following steps:

s201: and initiating a dynamic network resource search request based on the acquired search keyword information.

In this step, the dynamic network video resources may include long videos, short videos, live broadcasts, and the like.

In specific implementation, a user can submit search keyword information through a search box displayed on a client installed on a terminal device, the client analyzes the search keyword information submitted by the user, and when the search result type corresponding to the search keyword information is determined to include dynamic network resources, a dynamic network resource search request is initiated to a network server, wherein the dynamic network resource request carries search keyword information input by the user according to the search requirement of the user. It should be noted that the client may also initiate a dynamic network resource search request for the obtained search keyword information without determining the search result type, and the server determines whether the search result type corresponding to the search keyword information includes dynamic network resources.

For convenience of understanding, the following description will take the search keyword as "lipstick" as an example. When a user needs to purchase or know lipstick, search request information with the lipstick as a keyword can be submitted to a server, the client determines that the corresponding search result type comprises dynamic network resources based on the keyword lipstick, such as a video for displaying the lipstick, a live broadcast for selling the lipstick and the like, so that the dynamic network resources can be used for displaying to meet the requirements of the user, and the client carries the keyword lipstick in the search request of the dynamic network resources and sends the search request to the server.

S202: and obtaining the description information of at least one target entity object matched with the search keyword information and at least one target dynamic network resource corresponding to each target entity object.

In this step, after receiving the dynamic network resource search request, the server obtains, according to the search keyword information therein, description information of a target entity object matched with the search keyword and at least one target dynamic network resource corresponding thereto, and returns the description information and the at least one target dynamic network resource to the client. Wherein the target dynamic network resource is showing the target entity object.

It should be noted that, in an embodiment, the target entity object may be matched with the keyword and there is an entity object of the corresponding dynamic network resource; in another embodiment, the target entity object may also be an entity object belonging to the same category as the keyword information and having a corresponding dynamic network resource.

The following description takes dynamic network resources as live broadcast as an example. In the live broadcast scene of the e-commerce, in order to help a user to intuitively know commodities, a main broadcast user can display and introduce recommended commodities in a live broadcast video, the commodities displayed by the main broadcast user in the live broadcast video are entity objects in the embodiment of the disclosure, and as the commodity display in the live broadcast video is dynamically updated, namely the commodities displayed by the main broadcast user are different along with the change of time, under the condition, in order to facilitate the user to search for required commodities, the commodities which are being displayed in the live broadcast video can be searched, so that the user can obtain the real-time introduction of the required commodities, for example, when a search keyword is 'lipstick', a server returns the live broadcast video which currently displays the commodities as lipstick and description information of the lipstick to a client. The description information of the target entity object may include attribute information such as a picture, a price, a name, a brand, a model, and the like of the target entity object. For example, the descriptive information for a lipstick may be "XX lipstick blacktube 1680 matte velvet" or the like.

S203: and displaying a search result card generated according to at least one target dynamic network resource on a search result page, wherein the search result card comprises media information of the target dynamic network resource and description information of a target entity object corresponding to the target dynamic network resource.

In step S203, according to the description information of the target dynamic network resource and the target entity object returned by the server, the client may generate a search result card according to the flow shown in fig. 2 b:

step S231, for any target dynamic network resource, generating a resource display card based on the media information of the target dynamic network resource.

Still taking live broadcast as an example, the media information may include live broadcast video frames or live broadcast video streams, and the client generates a resource display card according to the live broadcast video frames or generates a resource display card dynamically played in real time based on live broadcast video stream data.

And S232, generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource.

In this step, the client generates a target entity object display card according to the description information of the target entity object being displayed by the target dynamic network video. For example, the client generates a display card corresponding to the lipstick according to the picture, price, model, brand, and the like of the lipstick.

And S233, merging the target entity object display card and the resource display card to obtain a search result card.

It should be noted that, if the target dynamic network resources include at least two target dynamic network resources, the client may generate one search result card for each target dynamic network resource, and when each search result card is displayed on the display search result page, each search result card may be displayed separately, or multiple search result cards may be aggregated for display. Regardless of the display mode, the search result cards corresponding to the target dynamic network resources may be arranged according to a preset rule on the search result page, for example, the search result cards corresponding to the target dynamic network resources are sorted according to the playing amount of the dynamic network resources, the number of online users, and the like. As shown in fig. 2c, it is a schematic diagram of a plurality of search result cards displayed on a search result page, where different search result cards are displayed on the search result cards in descending order of the number of online users.

And if the touch operation of the user is detected on the search result page, responding to the touch operation of the user, and controlling each search result card in the search result page to slide according to the operation track direction under the condition that the preset operation track is formed by the detected touch operation. In one implementation mode, all the search result cards are arranged in the horizontal direction, if it is detected that a user performs touch operation on a search result page according to a transverse sliding operation track, the search result cards displayed on the search result page perform corresponding transverse movement, and in specific implementation, the search result cards including a target entity object display card and a resource display card are correspondingly displayed according to the distance length of the transverse sliding operation track of the user on the search result page; in another embodiment, the search result cards are arranged in a vertical direction, if it is detected that the user performs a touch screen operation on the search result page according to a longitudinal sliding operation track, the search result cards displayed on the search result page perform corresponding longitudinal movement, and in specific implementation, the search result cards including the target entity object display card and the resource display card are correspondingly displayed according to the distance length of the longitudinal sliding operation track of the user on the search result page.

In one embodiment, a target entity object display card is displayed on a resource display card in a floating layer form to further form a search result card which is displayed on a search result page; in another embodiment, the resource display card and the target entity object card are spliced through an upper structure and a lower structure or a left structure and a right structure, and after the splicing is completed, a search result card is formed and displayed on a search result page. In specific implementation, the target entity object display card can be superposed at any position of the resource display card, and at the moment, the content in the resource display card corresponding to the position of the target entity object display card is hidden; or, the target entity object display card may be displayed at any position of the resource display card in a floating layer manner, and the merging position of the target entity object display card does not change the content in the original resource display card, wherein the target entity object display card may be at the lower right corner or the upper left corner of the resource display card, so as not to obscure the content in the resource display card, and in fig. 2c, the target entity display card is displayed at the lower right corner of the resource display card in a floating layer manner. The target entity object display card and the resource display card can be displayed on the search result card in an up-down structure or a left-right structure, wherein the target entity object display card and the resource display card are tiled in the search result card in the up-down structure or the left-right structure, and the merging mode of the target entity object display card and the resource display card is not limited in the embodiment of the disclosure.

As shown in fig. 3, the diagram is a schematic diagram of a search result card displayed on a search result page, where the search result card includes a target entity object display card generated according to description information of the target entity object and a resource display card generated according to media information of the target dynamic network resource. In fig. 3, the target entity object display card and the resource display card are combined in an up-and-down structure to form a search result card and displayed on the search result display page.

In specific implementation, a detail page link address of a target entity object currently being displayed can be added for the generated target entity object display card, when the client detects that the target entity object display card is triggered, the client can jump to the detail page of the target entity object according to the detail page link address, and a user can perform next operation according to the display detail page.

According to the method and the device, the obtained keyword information is used for sending the dynamic network resource obtaining request to the server, the target dynamic network resource with the target entity object description information searched by the server is obtained, the target entity object display card is further generated according to the target entity object description information, the resource display card is generated according to the media information of the target dynamic network resource, and the search result card obtained by combining the target entity object and the resource display card is displayed on the search result page. On the other hand, the user can directly acquire displayed target entity object information through the target entity object display card contained in the search result page, the recalled search result content is more comprehensive, the content of the dynamic resource can be more fully and intuitively known based on the search result content, and the information acquisition efficiency is improved.

Example two

Correspondingly, an embodiment of the present disclosure further provides a dynamic network resource matching method, as shown in fig. 4a, which is a flowchart of the dynamic network resource matching method, and may include the following steps:

s401: and receiving a dynamic network resource searching request, wherein the dynamic network resource searching request comprises the keyword information of the target dynamic network resource.

In this step, the server receives a dynamic network resource search request from the client, where the dynamic network resource search request includes keyword information of the target dynamic network resource, and the keyword information corresponds to the entity object, specifically, the target entity object corresponding to the keyword information may be matched according to attribute information of the entity object, and the attribute information may include a title, an attribute keyword, and the like corresponding to the entity object.

S402: determining at least one target entity object matched with the search keyword information; wherein the target entity object is being exposed in at least one target dynamic network resource.

Taking the example that a user inputs 'lipstick' in a search box displayed on a display interface of the client as search keyword information, the client sends a dynamic network resource search request to a server based on the 'lipstick' submitted by the user, the server determines whether a target entity object corresponding to the client exists according to the received search keyword information 'lipstick', if not, the target entity object corresponding to the search keyword does not exist, namely, the dynamic network resource meeting the user requirement cannot be recalled, and the process is ended. If yes, according to the description in step S201, after receiving the dynamic network resource search request sent by the client, the server may match the target entity object according to the flow shown in fig. 4 b.

S421, searching a plurality of candidate entity objects matched with the search keyword information.

In this step, the server may match the search keyword with attribute information of each entity object, and determine the entity object whose attribute information matches the search keyword as a candidate entity object, where the attribute information of the entity object may be extracted from the entity object library in advance.

For example, taking the search keyword as lipstick as an example, the server searches all the commodities of which the attribute information includes "lipstick" or information related to "lipstick", such as brand name, color number and the like, from the network resource.

S422, based on the characteristic information of the candidate entity objects, whether the candidate entity objects have corresponding dynamic network resources is judged.

In the embodiment of the present disclosure, since the entity objects displayed in the dynamic network resources are dynamically changed, the dynamic network resources existing at different times are different, that is, whether the corresponding dynamic network resources exist in each entity object at different times is determined; if there is a dynamic network resource, the dynamic network resource corresponding to each entity object may be different at different time. Therefore, in order to determine whether each candidate entity object has a corresponding dynamic network resource in real time, an association relationship between the entity object and the dynamic network resource needs to be established. Specifically, an entity object library is constructed, where the entity object library includes entity objects and feature information associated with the entity objects, where the feature information includes identification information of dynamic network resources currently showing the entity objects, and the identification information may uniquely identify the dynamic network resources.

Alternatively, the characteristic information associated with the entity object may be acquired as follows. And responding to that the first dynamic network resource currently begins to show a first entity object, finding the first entity object in the entity object library, and adding the identification information of the first dynamic network resource in the characteristic information associated with the first entity object. If a plurality of first dynamic network resources are all displaying the first entity object in the same time period, the characteristic information includes identification information of the plurality of first dynamic network resources. The entity object library may store the entity objects and the corresponding relationship between the characteristic information associated with each entity object by using the data structure shown in table 1:

TABLE 1

Wherein O1 represents a first entity object, O2 represents a second entity object, R1, R2, … … R5 represent O1 associated feature information, which may be an identifier of a dynamic network resource, such as a live broadcast, which may be a live broadcast room name, a anchor name, and so on.

Correspondingly, when the entity object displayed in the first dynamic network resource changes, that is, the first entity object is displayed at the end, and the second entity object is displayed at the beginning, the characteristic information of the entity object also changes. At this time, the identification information of the first dynamic network resource which finishes the display of the first entity object is deleted from the characteristic information associated with the first entity object; meanwhile, the identification information of the first dynamic network resource is added to the feature information associated with the second entity object, and the updated entity object library is shown in table 2:

TABLE 2

In this step, the association relationship between the entity object and the dynamic network resource is used to search the feature information of each candidate entity object in the entity object library, and if the feature information contains the identification information of the dynamic network resource, it can be determined that the candidate entity object has the corresponding dynamic network resource.

And S423, determining the candidate entity object with the corresponding dynamic network resource as a target entity object.

In this step, the candidate entity object having the dynamic network resource is determined as the target entity object, and based on this, the server may obtain at least one target dynamic network resource corresponding to the target entity object based on the feature information of the target entity object.

S403: and acquiring and sending the description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object.

After the target entity object is determined in step S402, in an embodiment, the server may obtain the dynamic network resource corresponding to the target entity object, and send the description information of the target entity object and the dynamic network resource corresponding to the target entity object to the client, and the client generates a search result card according to the flow shown in fig. 2 b.

In another embodiment, the server may further generate a search result card according to the description information of the target entity object and the dynamic network resource corresponding to the target entity object, and send the search result card to the client. The server may generate the search result card according to the flow shown in fig. 4 c:

and S431, aiming at any target dynamic network resource, generating a resource display card based on the media information of the target dynamic network resource.

And S432, generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource.

And S433, merging the target entity object display card and the resource display card to obtain a search result card.

In specific implementation, the implementation of steps S431 to S433 can refer to the implementation of steps S231 to S233, which is not described herein again.

And the server returns the generated search result card to the client side, and the client side displays the search result card.

EXAMPLE III

For better understanding of the embodiment of the present disclosure, the following describes an implementation process of the dynamic network resource displaying and matching method provided by the embodiment of the present disclosure with reference to an interaction flow between a server and a client, as shown in fig. 5, the implementation process may include the following steps:

s501: and the client sends a dynamic network resource search request to the server based on the acquired search keyword.

The step S501 may be implemented by referring to the step 201, which is not described herein again.

S502: the server finds a plurality of candidate entity objects matching the search keyword.

In specific implementation, the description information taking the search keyword as the target entity object is matched with a plurality of candidate entity objects.

S503: the server judges whether each candidate entity object has corresponding dynamic network resources or not based on the characteristic information of the plurality of candidate entity objects, if so, the step S505 is executed, and if not, the step S504 is executed.

In this step, it is determined whether the candidate entity object has dynamic network resources that are showing the candidate entity object according to the characteristic information of the entity object updated by the server.

S504: the server determines that the candidate entity object is not the target entity object, filters the candidate entity object, and the process ends.

S505: the server determines the candidate entity object as a target entity object, and acquires target dynamic network resources and description information thereof corresponding to each target entity object.

In specific implementation, at least one corresponding target dynamic network resource is searched based on the determined characteristic information of the target entity object.

S506: and the server returns the target dynamic network resources corresponding to each target entity object and the description information thereof to the client.

S507: and generating a resource display card based on the media information of each target dynamic network resource, and generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource.

In specific implementation, since there may not be one matched target dynamic network resource, there may not be one generated resource display card and one target entity object display card, and the specific generated number is consistent with the number of the matched target dynamic network resource.

S508: and combining the generated target entity object display card with the resource display card to obtain at least one search result card.

S509: at least one search result card is presented on the search results page.

In the embodiment of the disclosure, keyword information with a target entity object name is used as description information of the target entity object to search for a matched candidate entity object, the matched target dynamic network resource is further determined based on feature information of a plurality of matched candidate entity objects and media information of the matched target dynamic network resource is acquired, a resource display card is generated according to the media information of the target dynamic network resource, a target entity object display card is generated according to the description information of the target entity object, a search result card is obtained based on the generated two cards and is displayed on a search result page, and a user can directly acquire display object information through the target entity object display card contained in the search result page, so that information acquisition operation is simplified, and information acquisition efficiency is improved.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

Based on the same inventive concept, the embodiment of the present disclosure further provides a dynamic network resource displaying and matching device corresponding to the dynamic network resource displaying and matching method, and as the principle of solving the problem of the device in the embodiment of the present disclosure is similar to the dynamic network resource displaying and matching method in the embodiment of the present disclosure, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 6, a schematic diagram of a dynamic network resource display device provided in an embodiment of the present disclosure includes:

a sending module 601, configured to initiate a dynamic network resource search request based on the obtained search keyword information;

an obtaining module 602, configured to obtain description information of at least one target entity object that matches the search keyword information, and at least one target dynamic network resource corresponding to each target entity object; wherein the target dynamic network resource is presenting the target entity object;

a display module 603, configured to display, on a search result page, a search result card generated according to at least one target dynamic network resource, where the search result card includes media information of the target dynamic network resource and description information of a target entity object corresponding to the target dynamic network resource.

In a possible implementation, the apparatus further comprises a first generating module 604, wherein:

the first generating module 604 is configured to generate, for any one of the target dynamic network resources, a resource display card based on media information of the target dynamic network resource; generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource; and merging the target entity object display card and the resource display card to obtain the search result card.

In one possible implementation mode, the target entity object display card is added with a detail page link address of the target entity object; and the apparatus further comprises a detection module 605, wherein:

the detecting module 605 is configured to jump to the detail page of the target entity object according to the detail page link address when detecting that the target entity object display card is triggered.

In a possible implementation manner, the first generating module 604 is configured to display the target physical object display card on the resource display card in a floating layer; and splicing the resource display card and the target entity object card through an upper structure and a lower structure or a left structure and a right structure.

In one possible implementation, if the target dynamic network resource includes at least two, the apparatus further includes a control module 606, wherein:

the display module 603 is specifically configured to arrange search result cards corresponding to the target dynamic network resources in the search result page according to a preset rule;

the control module 606 is configured to, in response to a touch operation of a user, control each search result card in the search result page to slide according to the operation track direction when detecting that a preset operation track is formed by the touch operation.

As shown in fig. 7, a schematic diagram of another dynamic network resource matching apparatus provided in the embodiment of the present disclosure includes:

a receiving module 701, configured to receive a dynamic network resource search request, where the dynamic network resource search request includes search keyword information;

a determining module 702, configured to determine at least one target entity object matching the search keyword information; wherein the target entity object is being displayed in at least one target dynamic network resource;

the response module 703 is configured to obtain and send description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object.

In a possible implementation manner, the determining module 702 is specifically configured to find a plurality of candidate entity objects matching the search keyword information; judging whether the candidate entity object has corresponding dynamic network resources or not based on the characteristic information of the candidate entity objects; and determining the candidate entity object with the corresponding dynamic network resource as the target entity object.

In a possible implementation, the apparatus further includes an updating module 704, wherein:

the updating module 704 is configured to determine an entity object that is being displayed by the dynamic network resource, and update the feature information of the entity object; wherein, the characteristic information includes the identification information of the dynamic network resource.

In a possible implementation manner, the response module 703 is specifically configured to obtain at least one target dynamic network resource corresponding to the target entity object based on the feature information of the target entity object.

In a possible implementation, the apparatus further comprises a second generating module 705, wherein:

the second generating module 705 is configured to generate, for any one of the target dynamic network resources, a resource display card based on media information of the target dynamic network resource; generating a target entity object display card according to the description information of the target entity object corresponding to the target dynamic network resource; and merging the target entity object display card and the resource display card to obtain the search result card.

The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.

An embodiment of the present disclosure further provides an electronic device, as shown in fig. 8, which is a schematic structural diagram of the electronic device provided in the embodiment of the present disclosure, and the electronic device includes:

a processor 81 and a memory 82; the memory 82 stores machine-readable instructions executable by the processor 81, the processor 81 being configured to execute the machine-readable instructions stored in the memory 82, the processor 81 performing the following steps when the machine-readable instructions are executed by the processor 81: step S201: initiating a dynamic network resource search request based on the acquired search keyword information; step S202: acquiring description information of at least one target entity object matched with the search keyword information, and at least one target dynamic network resource corresponding to each target entity object, and step S203: displaying a search result card generated according to at least one target dynamic network resource on a search result page, wherein the search result card comprises media information of the target dynamic network resource and description information of a target entity object corresponding to the target dynamic network resource, or executing the following steps: step 401: receiving a dynamic network resource search request, wherein the dynamic network resource search request comprises keyword information of a target dynamic network resource; step S402: determining at least one target entity object matched with the search keyword information; wherein, the target entity object is being displayed in at least one target dynamic network resource and step S403: and acquiring and sending the description information of at least one target entity object and at least one target dynamic network resource corresponding to the target entity object.

The memory 82 includes a memory 821 and an external memory 822; the memory 821 is also referred to as an internal memory and temporarily stores operation data in the processor 81 and data exchanged with the external memory 822 such as a hard disk, and the processor 81 exchanges data with the external memory 822 through the memory 821.

The specific execution process of the instruction may refer to the steps of the dynamic network resource displaying and matching method in the embodiments of the present disclosure, and details are not repeated here.

The embodiment of the present disclosure further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the dynamic network resource showing method in the foregoing method embodiment are executed. The storage medium may be a volatile or non-volatile computer-readable storage medium.

The computer program product of the dynamic network resource displaying and matching method provided in the embodiments of the present disclosure includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute the steps of the dynamic network resource displaying method described in the above method embodiments, which may be referred to in the above method embodiments specifically, and are not described herein again.

The embodiments of the present disclosure also provide a computer program, which when executed by a processor implements any one of the methods of the foregoing embodiments. The computer program product may be embodied in hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical division, and there may be other divisions in actual implementation, and for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some communication interfaces, and may be in an electrical, mechanical or other form.

The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.

In addition, functional modules in the embodiments of the present disclosure may be integrated into one processing module, or each module may exist alone physically, or two or more modules are integrated into one module.

The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing an electronic device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. A method for displaying dynamic network resources is characterized by comprising the following steps:

2. The method of claim 1, wherein the search result card generated from at least one of the target dynamic network resources:

aiming at any one target dynamic network resource, generating a resource display card based on the media information of the target dynamic network resource;

3. The method according to claim 1, wherein the target entity object showing card is added with a detail page link address of the target entity object; and

4. The method of claim 2, wherein the target physical object presentation card is merged with a resource presentation card by any one of:

displaying the target entity object display card on the resource display card in a floating layer mode;

and splicing the resource display card and the target entity object card through an upper structure and a lower structure or a left structure and a right structure.

5. The method of claim 1, wherein if the target dynamic network resource comprises at least two, the method further comprises:

arranging search result cards corresponding to the target dynamic network resources in the search result page according to a preset rule;

6. The method of claim 5, wherein the search result cards are arranged in a horizontal orientation or a vertical orientation; under the condition that the search result cards are arranged in the horizontal direction, the preset operation track comprises a transverse sliding operation track; and under the condition that the search result cards are arranged in the vertical direction, the preset operation track comprises a longitudinal sliding operation track.

7. A dynamic network resource matching method is characterized by comprising the following steps:

8. The method of claim 7, wherein the determining at least one target entity object matching the search keyword information comprises:

9. The method of claim 8, further comprising:

10. The method of claim 9, wherein the obtaining at least one target dynamic network resource corresponding to the target entity object comprises:

11. The method according to any one of claims 7 to 10, wherein said obtaining and sending description information of at least one of the target entity objects and at least one target dynamic network resource corresponding to the target entity object comprises:

12. A dynamic network resource exhibition apparatus, comprising:

13. A dynamic network resource matching apparatus, comprising:

14. An electronic device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the machine-readable instructions, when executed by the processor, the processor performing the steps of the dynamic network resource exposure method recited in any one of claims 1 to 6; or the steps of a dynamic network resource matching method as claimed in any one of claims 7 or 11.

15. A computer-readable storage medium, wherein a computer program is stored on the computer-readable storage medium, and when the computer program is executed by an electronic device, the electronic device executes the steps of the dynamic network resource exposure method according to any one of claims 1 to 6; or the steps of a dynamic network resource matching method as claimed in any one of claims 7 or 11.