CN114780790A

CN114780790A - Content search method, device, equipment and storage medium

Info

Publication number: CN114780790A
Application number: CN202210481238.5A
Authority: CN
Inventors: 王琳; 张宁静; 林涤生; 王诗航; 李召希
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2022-05-05
Filing date: 2022-05-05
Publication date: 2022-07-22

Abstract

The disclosure relates to a content search method, apparatus, device and storage medium. The content searching method comprises the following steps: receiving search information; responding to the target object indicated by the search information belonging to a preset entity type, and displaying an aggregation result card in a search result page; the aggregated result card at least comprises a first preset number of target search result items, each target search result item is one of initial search result items obtained by searching the target object, each target search result item comprises experience sharing content corresponding to the target object, and the experience sharing content is used for assisting decision making and/or guiding operation. According to the embodiment of the disclosure, more search results which better meet the search requirements can be provided for the user, the problem that the user needs to repeatedly screen and search is avoided to a great extent, and the search efficiency and the information acquisition efficiency are improved.

Description

Content search method, device, equipment and storage medium

Technical Field

The present disclosure relates to the field of search technologies, and in particular, to a content search method, apparatus, device, and storage medium.

Background

In the video application, besides browsing the pushed video stream, the user can also search the information required by the user through a search function. However, the content of information of search results fed back by current video applications is limited, and it is often difficult to directly meet the search requirements of users, which requires users to continuously perform autonomous screening or repeated search, resulting in low search efficiency and information acquisition efficiency of users, and further resulting in poor user experience.

Disclosure of Invention

In order to solve the technical problem, the present disclosure provides a content search method, apparatus, device, and storage medium.

In a first aspect, the present disclosure provides a content search method, including:

receiving search information;

responding to the target object indicated by the search information belonging to a preset entity type, and displaying an aggregation result card in a search result page; the aggregated result card at least comprises a first preset number of target search result items, each target search result item is one of initial search result items obtained by searching the target object, each target search result item comprises experience sharing content corresponding to the target object, and the experience sharing content is used for assisting decision making and/or guiding operation.

In a second aspect, the present disclosure provides a content search apparatus, including:

the search information receiving module is used for receiving search information;

the aggregation result card display module is used for responding to the target object indicated by the search information and displaying the aggregation result card in the search result page; the aggregated result card at least comprises a first preset number of target search result items, each target search result item is one of initial search result items obtained by searching the target object, each target search result item comprises experience sharing content corresponding to the target object, and the experience sharing content is used for assisting decision making and/or guiding operation.

In a third aspect, the present disclosure provides an electronic device comprising:

a processor;

a memory for storing executable instructions;

wherein the processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the content search method described in any embodiment of the present disclosure.

In a fourth aspect, the present disclosure provides a computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to implement a content search method explained in any embodiment of the present disclosure.

According to the content searching method, the content searching device, the content searching equipment and the storage medium, the aggregated result card aggregating a plurality of target searching results can be fed back for the searching information corresponding to the target object belonging to the preset entity type, the information content of the searching results is improved, each piece of target searching result information contains experience sharing content corresponding to the target object and used for assisting decision making and/or guiding operation, the appropriateness of the searching results to the searching requirements of the user is improved, so that more searching results more meeting the searching requirements are provided for the user, the problem that the user needs to repeatedly screen and search is avoided to a great extent, the searching efficiency and the information obtaining efficiency are improved, and the user experience is improved.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and components are not necessarily drawn to scale.

Fig. 1 is a schematic flowchart of a content search method according to an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a display of a search results page provided by an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of a display of another search results page provided by an embodiment of the present disclosure;

fig. 4 is a schematic display diagram of a second page provided in the embodiment of the present disclosure;

fig. 5 is a schematic display diagram of a first page provided in the embodiment of the present disclosure;

fig. 6 is a schematic display diagram of another first page provided in the embodiment of the present disclosure;

fig. 7 is a schematic structural diagram of a content search apparatus according to an embodiment of the present disclosure;

fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a" or "an" in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will appreciate that references to "one or more" are intended to be exemplary and not limiting unless the context clearly indicates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

First, a content search method provided by an embodiment of the present disclosure is described below with reference to fig. 1 to 6.

The content searching method provided by the embodiment of the disclosure can be applied to scenes for searching in video applications. The method may be performed by a content search apparatus, which may be implemented by software and/or hardware, and may be integrated in an electronic device installed with a video-type application. The electronic device may include, but is not limited to, a mobile terminal such as a smart phone, a Personal Digital Assistant (PDA), a Tablet PC, a notebook PC, a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), a wearable device, and the like, and a fixed terminal such as a Digital television, a desktop Computer, a smart home device, and the like.

Fig. 1 shows a flow chart of a content search method provided by an embodiment of the present disclosure. As shown in fig. 1, the content search method may include the steps of:

and S110, receiving search information.

The search information refers to information input by a user and used for triggering execution of search processing, and may be a keyword, or a complete short sentence or a long sentence.

Specifically, the electronic device may receive search information entered by a user within a search page of a particular application or a particular website.

In some embodiments, the user may input information in any form of text, voice, image, and the like in a search box of the search page, so that the electronic device uses text corresponding to the information input by the user as search content input by the user. For example, the user may input "lipstick" or "how to select lipstick" in the search box of the video-class application, and the electronic device may use the input text as the search information.

In other embodiments, a plurality of recommended search terms may be displayed in the search page, and the user may select from the displayed recommended search terms, so that the electronic device uses the recommended search terms selected by the user as search content.

In still other embodiments, the user may perform a certain trigger operation in other application programs, and the electronic device jumps to the video-type application program in response to the trigger operation and determines a keyword corresponding to the trigger operation as the search information. For example, a user may click a sharing link in a video application shared by friends in a certain social application, and the electronic device responds to the click operation, jumps to an installed video application from the social application, and uses a keyword corresponding to the sharing link as search information.

In the embodiment of the disclosure, after the electronic device receives the search information input by the user, the search information can be sent to the server. And after receiving the search information, the server performs comprehensive search processing on the search information and feeds back each initial search result item obtained by comprehensive search to the electronic equipment.

S120, responding to the target object indicated by the search information belonging to the preset entity type, and displaying an aggregation result card in a search result page; the aggregation result card at least comprises a first preset number of target search result items, the target search result items comprise experience sharing contents corresponding to target objects, and the experience sharing contents are used for assisting decision making and/or guiding operation.

The target object is an entity object contained in the search information or an entity object associated with a keyword contained in the search information. The entity object may be an item object or a service object. For example, the search information is "how to select lipstick", then the target object is "lipstick"; for another example, if the search information is "a notice to travel to a certain place", the target object is "travel to a certain place".

The preset entity type is a type of a preset entity object, and the preset entity type is an entity type of an aggregation result card which can be recalled. Illustratively, the preset entity type is an entity type that provides an entity acquisition function based on the experience shared content, that is, the preset entity type is an entity type that the server can recall a search result item containing the experience shared content and can provide a related subsequent entity purchasing/consuming function. For example, the preset entity type may be a fashion entity type related to fashion, makeup, hairstyle, etc., a travel entity type related to travel, a gourmet entity type related to diet, etc.

The aggregate result card refers to an information card in which a plurality of target search result items are aggregated. The target search result item is one of the initial search result items filtered from the initial search result items according to a specific rule. The first preset number is a preset number value, which is used to perform minimum threshold limitation on the number of search result items in the aggregated result card, and may be determined according to the total number of target search result items recalled in the search and the information acquisition requirement of the user search, and may be set to 4, for example. The experience sharing content is experience-type content shared for the target object, and is used for assisting a user in making a decision whether to purchase or use the target object or guiding the user to perform certain operation processing on the target object. For example, the experience sharing content may be an evaluation result, a trial experience, a use experience, a product recommendation, an attack, a tutorial, and the like of the article or the service.

Specifically, in the related art, for the search of the entity object that needs to feed back the experience sharing content, a search result that does not include the experience sharing content or only includes a small amount of experience sharing content is often recalled, and the satisfaction degree of the search requirement of the user is very low. Therefore, in the embodiment of the present disclosure, the entity object that needs to feed back the experience sharing content is analyzed first to determine the preset entity type; and then, aiming at the search processing of the entity object under the preset entity type, the automatic screening and aggregation processes of the search result are added to obtain an aggregation result card, so that the information content of the search result subsequently displayed to the user and the satisfaction degree of the information content to the search requirement are improved.

In specific implementation, if the electronic device determines that the target object does not belong to the preset entity type, the electronic device performs processing according to a common search process in the related art. If the electronic device determines that the target object belongs to the preset entity type, the electronic device may display the aggregated results card in a search results page.

The above process of determining whether the target object belongs to the preset entity type may be: the entity type corresponding to the target object is identified, and then whether the identified entity type is matched with any preset entity type is judged. And if the matching is consistent, determining that the target object belongs to the preset entity type. And if the matching is inconsistent, determining that the target object does not belong to the preset entity type. The method for identifying the entity type of the target object may be implemented by collecting training samples composed of the entity object and the entity type corresponding to the entity object to train a neural network model.

The above process of determining the target object may be executed in the electronic device or in the server. When it is executed in the server, the server may feed back the determination result to the electronic device.

The generation of the aggregation result card is triggered to be executed when the target object is determined to belong to the preset entity type, and the execution process is approximately as follows: and screening and aggregating the recalled initial search result items according to the content quality of the search result items, whether the content quality of the search result items is strongly related to experience sharing content of the target object or not and other rules. The process can be executed in the electronic device, and at this time, the server needs to feed back each initial search result item to the electronic device, and then the electronic device executes the process when determining that the target object belongs to the preset entity type. The process may also be performed in a server, where the server may feed the aggregated result card back to the electronic device.

In some embodiments, the filtering process for each initial search result item may be: in response to the search information corresponding to a plurality of search intentions, the target search result item is determined based on the evaluation value of each initial search result item corresponding to each search intention on the preset screening dimension, and the target search result item contains the intention identification of the search intention.

The search intention (also referred to as "user intention") refers to the most important target to be achieved during searching, namely, the search target covered by the search word, and is determined according to the search information. When the search information is a precise search word, it corresponds to a search intention. When the search information is a general search word (e.g., an ambiguous word, a multi-subject word, etc.), it corresponds to a plurality of search intents. The preset screening dimension is a dimension that is preset and screens the initial search result items. In the embodiment of the disclosure, the target search result item is a high-quality experience sharing dry good, and the preset screening dimension at least includes at least one of a content keyword and content quality. The content keywords are keywords extracted from the title and/or the text of the initial search result item, and are used for measuring whether the text content corresponding to the initial search result item is experience sharing dry goods. Content quality refers to the quality of the textual content, which is used to gauge whether the initial search result item is a high quality search result item. The content quality can be comprehensively evaluated from multiple aspects such as the smoothness of the text, the information content, the correlation with the search information, the definition, the attractiveness, the filter degree and the correlation with the search information of the picture or the video. The intent identifier is identifying information characterizing the search intent, such as text and/or an icon of the search intent.

In particular, if the search information corresponds to multiple search intents, then a filtering of the target search result item may be performed for each search intention. For a certain search intention, screening out initial search result items corresponding to the search intention from all initial search result items; then, evaluating each initial search result item obtained by the first screening according to a preset screening dimension to obtain an evaluation value of the corresponding initial search result item; then, each initial search result item obtained by the first screening is subjected to secondary screening according to the evaluation values, and the obtained screening result is the target search result item corresponding to the search intention. According to the above process, the target search result item corresponding to each search intention can be obtained.

In addition, the intent identifier for each search intent may be appended to its corresponding target search result item for subsequent presentation to the user with relevant prompts.

In the above process, when the preset filtering dimension is the content keyword, the corresponding evaluation value may be determined according to a matching degree between the content keyword and a preset word (e.g., a word representing evaluation, course, strategy, experience, effect, etc.). The higher the matching degree, the higher the evaluation value of the preset filtering dimension of the content keyword. When the preset filtering dimension is the content quality, the better the content quality, the higher the evaluation value of the preset filtering dimension of the content quality.

In other embodiments, the filtering process for each initial search result item may be: in response to the search information corresponding to a search intention, the target search result item is determined based on the evaluation value of each of the initial search result items in a preset screening dimension. The embodiment corresponds to the case of one search intention, and the process of determining the target search result item can be referred to the related description of the embodiments of multiple search intents.

In one embodiment provided by the present disclosure, the number of targeted search result items presented in the aggregated results card is related to the display position of the aggregated results card in the search results page.

In some embodiments, displaying the aggregated results card in the search results page in S120 includes: and displaying the aggregated result card in the first display area of the search result page, and displaying the target search result items of a second preset number of lines in the aggregated result card.

The first display area is arranged at the top of the search result page along the information browsing direction. For example, if the information browsing direction is along the long side direction of the electronic device, the first display area is the display area of the first result in the area of the electronic device where the search results are displayed. The second predetermined number is another number value that is predetermined and that defines the number of rows of the displayed target search result item. In this embodiment, the second predetermined number is a rational number greater than 1, and may be, for example, an integer or a floating point number greater than 1. The row direction of the rows here is opposite to the information browsing direction. For example, the information browsing direction is along the long side direction of the electronic device, and then the row direction is along the short side direction of the electronic device. In order to further increase the information content that can be presented by the electronic device at one time, at least two target search result items may be arranged in one row.

Specifically, when the aggregation result card is displayed as a first search result, the electronic device displays a second preset number of lines of target search result items in the aggregation result card, and at least two target search result items are displayed in each line.

Referring to fig. 2, the electronic device 200 displays a syndication result card 202 with a card title of "share" corresponding to the search information "lipstick" in a top display area of the search result page 201 in which the search result is displayed. A row of one-and-a-half (i.e., a second preset number value of 1.5) target search result items 203 is displayed in the aggregated result card 202, and 2 target search result items 203 are displayed in each row. This may present the user with a relatively greater number of targeted search result items.

In other embodiments, displaying the aggregated results card in the search results page in S120 includes: an aggregated result card is displayed in a second display area of the search results page, and a row of the target search result items is displayed in the aggregated result card.

And the second display area is a display area except the first display area in the search result page.

Specifically, in this embodiment, the aggregation result card may participate in the comprehensive ranking of all search result items by using the aggregation result card as one search result item. In this case, the aggregated results card is likely to no longer be presented as the first search result. At this time, the electronic device displays the aggregated results card in the second display area, and displays a row of the target search result items in the aggregated results card. Likewise, at least two target search result items are displayed per row.

Referring to fig. 3, for the search information "how to select lipstick", the electronic device 300 displays a precise answer entitled "lipstick selection notice" in the top display area of the search result page 301, and an aggregated result card 302 entitled "share" is displayed as a second search result item. In the aggregated results card 302, a row of targeted search result items 303 is displayed, and 2 targeted search result items 303 are displayed in each row. Thus, the display space of the screen is saved while certain target search result items are presented to the user, so that more other search result items can be displayed.

In some embodiments, initial search result items are also displayed in the search results page, and initial search result items displayed after the aggregated result card in the information browsing direction are not duplicated with the target search result items.

Specifically, according to the descriptions of the embodiments above, the electronic device displays initial search result items, such as initial search result item 206 in fig. 2 and initial search result item 304 in fig. 3, in addition to the aggregated result card in the search result page. In order to further improve the information acquisition efficiency and further improve the user experience, the electronic device may repeatedly filter each initial search result item displayed after the aggregated result card by using each target search result item, that is, eliminate the initial search result item that is repeated with any target search result item from each initial search result item displayed after the aggregated result card.

In one embodiment provided by the present disclosure, the electronic device may present information related to the search intention in the search result page to present more information to the user, thereby further improving the efficiency of the user in consuming the search results.

In some embodiments, displaying the aggregated results card in the search results page in S120 includes: and responding to the target object corresponding to the plurality of sharing dimensions, wherein the aggregation result card comprises target search result items under each sharing dimension and key information representing the sharing dimension.

The sharing dimension refers to a classification dimension of experience sharing content, and can be determined according to the search intention. For example, a search intent may be determined as a corresponding one of the sharing dimensions. The key information refers to identifying information of the sharing dimension, which can indicate the content of the sharing dimension to the user.

Specifically, under the condition that the target object is determined to correspond to multiple sharing dimensions, the electronic device may display key information of each sharing dimension and a target search result item corresponding to each sharing dimension in the aggregated result card.

Taking sharing dimensions such as a lipstick color number, a lipstick brand and a lipstick applicable season corresponding to the target object lipstick, and showing the sharing dimensions in a row unit as an example, referring to fig. 2, the electronic device 200 may display a keyword color number of the corresponding sharing dimension at the end of the first row of the aggregation result card 202, and display a keyword brand of the corresponding sharing dimension at the end of the second row.

Based on the above example, if one sharing dimension corresponds to more than one target search result item in one row, for example, one sharing dimension corresponds to more than 2 target search result items, the first expansion control 204 for viewing more content may be set at the key information of the sharing dimension displayed at the end of the row, so that the user views more target search result items in the sharing dimension through the triggering of the first expansion control 204.

If the electronic device displays more target search result items corresponding to one sharing dimension in the aggregation result card, the sharing dimension and the target search result items thereof may not be displayed in a row unit, but a smaller area is divided in the aggregation result card, and more target search result items of one sharing dimension and key information thereof are displayed in the smaller area.

In addition, referring to fig. 2, the electronic device 200 may further display the keywords of the corresponding sharing dimension in a display style with a more prominent display effect, such as bold text, in the title or summary information of each target search result item 203.

In other embodiments, displaying the aggregated results card in the search results page in S120 includes: and responding to the fact that the target object corresponds to a sharing dimension, wherein the aggregation result card comprises all target search result items under the sharing dimension and key information representing the sharing dimension.

Specifically, in the case that the target object only corresponds to one sharing dimension, the electronic device may display key information of the sharing dimension in the aggregation result card according to the description of the foregoing embodiment.

In one embodiment provided by the present disclosure, a static cover or a dynamic cover of a target search result item is displayed in an aggregated results card.

In particular, the electronic device may display a static cover or a dynamic cover for a respective target search result item at the target search result item in the aggregated result card. The static cover page is a picture generated by splicing based on key graphics and texts or key video frames contained in the target search result item. When the target search result item is of a graphic type, key pictures can be extracted from the target search result item, and the key pictures are spliced to generate a static cover. When the target search result item is of a video type, key frames can be extracted from the target search result item, and a static cover page can be generated by splicing the key frames. The dynamic cover is a dynamic image generated based on the key image text or the key video frame, and the dynamic image is a picture set played at a preset speed. When the target search result item is of an image-text type, key pictures can be extracted from the target search result item, and the key pictures form a dynamic cover which is played in a rotating mode. When the target search result item is of a video type, key frames can be extracted from the target search result item, and the key frames form a dynamic cover page played in a rotating mode. Therefore, the core content contained in the target search result item can be displayed to the user through the displayed cover page, and the efficiency of the user for obtaining information is further improved. And moreover, relevant information can be displayed to a user more conveniently and efficiently through the image-text type target search result item, and the problems of low information acquisition efficiency, information omission and the like caused by the fact that only the video type target search result item needs to drag the video progress to search for information are avoided.

In some embodiments, at least one of a title/summary of the target search result item, content type identification, publisher information, and interaction information is also displayed in the aggregated results card.

The title/digest is a core text extracted from the content contained in the target search result item. The content type identifier is identifying information, such as a text label or icon, that characterizes the genre of the content contained in the target search result item. In this embodiment, the content type identifier includes a picture type identifier or a video type identifier. The interactive information is information related to interactive operations such as approval, comment and share.

Referring to fig. 2, each target search result item 203 in the aggregated results card 202 may have its title/summary, publisher information, and interaction information displayed below its target cover (static cover or dynamic cover), and may have a picture type identifier 209 or a video type identifier 208 displayed at the upper right corner of the target cover.

In some embodiments, anchor point information for at least one shared content contained in the target search result item is displayed in the target cover.

The anchor point information is used for positioning the content position of the shared content in the target search result item. The anchor point information may be an icon or a text label. The sharing content is a sharing object and content corresponding to sharing service/experience related in the target search result item. The object cover is a static cover or a dynamic cover.

Specifically, when the target search result item includes a plurality of shared contents, anchor point information of at least one shared content may be displayed in a static cover or a dynamic cover corresponding to the target search result item.

Referring to fig. 2, the electronic device 200 displays anchor information 205 illustrated by dotted icons at each lipstick pattern in the target search result item 203. The user may perform a trigger operation on any of the anchor point information 205. The electronic device 200 may position the corresponding shared content to be displayed or played in response to the trigger operation.

In an example, in response to a triggering operation performed on any anchor point information, the electronic device positions the shared content corresponding to the triggered anchor point information in the target cover page for display or continuous playing. For example, the electronic device 200 in fig. 2 may switch the display content of the target search result item 203 in which the triggered anchor point information 205 is located from the target cover page to the corresponding text or video frame of the third lipstick.

In another example, in response to a triggering operation performed on any anchor point information, the electronic device jumps to a second page of the target search result item corresponding to the target cover page, and locates the shared content corresponding to the triggered anchor point information in the second page to display or continue playing the corresponding detailed content of the target search result item. The second page here is a details page or a landing page.

Referring to FIG. 2, a user is presented with a title "6 Hot color number lipstick Pod! "the anchor information 205 in the target search result item 203 is clicked. In response to the clicking operation, the electronic device 200 jumps from the search results page 201 to a second page of the target search results item 203, as shown in FIG. 4.

Referring to FIG. 4, the electronic device 400 displays a title of "6 Hot portfolios! "and displaying the detailed content of the target search result item in the second page 401. The detail content is composed of 6 pictures with texts, and the pictures and texts can be switched and displayed in a left-right sliding switching mode. When displaying the detailed content, the electronic device 400 may locate and display a third image and text corresponding to the triggered anchor point information, and display a prompt message "located to the relevant segment" at a certain position on the second page 401.

According to the content searching method provided by the embodiment of the disclosure, an aggregated result card aggregating a plurality of target search results can be fed back for the search information corresponding to the target object belonging to the preset entity type, so that the information content of the search results is improved, each piece of target search result information contains experience sharing content corresponding to the target object and used for assisting decision-making and/or guiding operation, and the degree of agreeing of the search results on the search requirements of the user is improved, so that more search results meeting the search requirements are provided for the user, the problem that the user needs to repeatedly screen and search is avoided to a great extent, the search efficiency and the information acquisition efficiency are improved, and the user experience is improved.

In one embodiment provided by the present disclosure, the electronic device may switch the display page in response to an interaction triggering operation of a user on the search result page, and display corresponding content in the switched page for the user to obtain information.

In some embodiments, after S120, the content search method further includes: and responding to the triggering operation of the aggregation result card, and displaying the target search result items in an arrangement mode of at least two columns in the first page.

The first page is a display page for displaying all target search result items in the aggregated result card, and may be a new page or a search result page of a vertical search category (i.e., a target vertical category) corresponding to the experience sharing channel displayed in the navigation bar. The column direction of the columns coincides with the information browsing direction.

Referring to fig. 2, the user may perform a triggering operation on a related control that characterizes the triggering of the entire card, such as a card title displayed in the aggregated results card 202 displayed by the electronic device 200 or a second expansion control 207 that views more results. In response to the trigger operation, the electronic device 200 may jump from the search result page 201 to the first page, as shown in fig. 5 and 6.

Referring to fig. 5, the electronic device 500 displays a first page 501 of the aggregated result card, and a plurality of target search result items 502 corresponding to the aggregated result card are displayed in the first page 501, and the target search result items 502 are arranged in two columns and can be displayed in an information flow manner. In this way, the user can view more target search result items 502 by performing a slide operation in the information browsing direction (an example of up and down directions in fig. 5) in the first page 501.

Referring to fig. 6, the selected vertical class at the navigation bar 601 in the electronic device 600 is switched from the default vertical class "integrated" in fig. 2 to the target vertical class "experience sharing", and a first page 602 corresponding to the target vertical class "experience sharing" is displayed. A plurality of target search result items 603 corresponding to the aggregated result card are displayed in the first page 602, and the target search result items 603 may also be arranged in two columns and may be displayed in an information flow manner.

It should be noted that, under the example of fig. 6, the electronic device may further display the target search result items in an arrangement of at least two columns in the first page in response to a trigger operation on the target tab displayed in the navigation bar.

Referring to fig. 2, the user may trigger the "experience sharing" of the target vertical category at the navigation bar. In response to the trigger operation, the electronic device 200 may jump to the first page 602 shown in fig. 6.

In some embodiments, after S120, the content search method further includes: and in response to the triggering operation of any target search result item, displaying the detail content of the triggered target search result item in the second page.

Specifically, the user may perform a trigger operation on any one of the target search result items presented by the electronic device. For example, a user performs a trigger operation on any target search result item 203 in the aggregated result card 202 shown in fig. 2; as another example, the user performs a trigger operation on any of the target search result items 502 (or 603) in the first page 501 (or 602) shown in FIG. 5 (or FIG. 6). In response to the trigger operation, the electronic device may jump from the search result page or the first page to the second page, as shown in fig. 4. The electronic device 400 may display details of the triggered target search result item, such as a slide-switchable teletext or a playable video, in this second page 401.

In some embodiments, after displaying the detail content of the triggered target search result item in the second page in response to the triggering operation on any target search result item, the content search method further comprises: and responding to the content switching operation of the second page, and displaying each target search result item in the second page in an information flow mode.

The content switching operation comprises sliding switching operation along the information browsing direction or triggering operation on a content switching control displayed in the second page. The content switching control may be, for example, a switching control that displays texts such as "previous" and "next" as well as a switching control that displays icons such as "and" cross ".

Specifically, the second page includes the internal flow information composed of a plurality of target search result items, and the internal flow information is the same as each target search result item included in the aggregated result card. Then, after switching to the second page, the electronic device may continue to display the target search result items in the second page in an information flow manner in response to the content switching operation performed by the user on the second page. The information flow mode refers to that the detailed contents of any target search result item are displayed/played in a full screen, and the detailed contents of the next target search result item are displayed in a screen switching mode for full screen display/playing along with the content switching operation of the user.

In some embodiments, in the case where the second page is jumped from the first page, after displaying the target search result items in the second page in an information flow manner in response to a content switching operation on the second page, the content search method further includes: and responding to the page returning operation, determining the current search result item which is displayed in the second page when the page returning operation is triggered, and positioning the current search result item in the first page for displaying.

Specifically, in the process of displaying/playing the target search result item in the second page in the information flow manner, if the user triggers a page return operation for returning to the first page, for example, the user clicks the page return control 402 shown in fig. 4 or performs a preset gesture operation for page return, the second page is switched to the first page, and it is necessary to determine the target search result item (i.e., the current search result item) being displayed/played in the second page when the page return operation is triggered. Then, the current search result item is positioned in the first page and displayed in a line-of-sight concentration area such as the middle upper partial area of the first page. Therefore, the situation that the user repeatedly browses the same target search result item during page switching can be avoided, and the search efficiency and the information acquisition efficiency are further improved.

For example, if the first page is returned when the 10 th target search result item is played in the second page, the 10 th target search result item is determined as the current search result item, and a static cover of the current search result item is displayed in the gaze concentration area of the first page, or a dynamic cover of the current search result item is played.

In an embodiment provided by the present disclosure, the electronic device may set, for the target object, or the target object and its associated entity object, the processing of the related information of the entity acquisition function and the interaction operation.

In some embodiments, after presenting the details of the triggered target search result item in the second page in response to the triggering operation on any target search result item, the content search method further includes: and displaying the entity acquisition guide information at a preset position of the second page.

The entity acquisition guide information is used for operation guide of an acquisition process (such as a purchase process) of the entity object, and may be a text type identifier corresponding to the entity acquisition function, a picture type identifier, or a combined identifier of a picture and a text. The entity object may be a target object, or may be another entity object having an association relationship with the target object. The preset position includes a floating window on the second page, a floating layer on the second page, or an anchor point in the second page.

Specifically, in order to further reduce the number of active searches of the user and improve the immersion of the browsing information of the user, in the embodiment of the present disclosure, entity acquisition guidance information may be displayed in a page corresponding to at least one fed-back target search result item, so as to form a one-stop information consumption manner for search result consumption and entity object purchase.

In specific implementation, the electronic device may display the entity acquisition guidance information corresponding to the detailed content displayed in the second page each time the second page is displayed. The electronic equipment can also display entity acquisition guide information related to the detailed content in a second page when judging that the user has the entity acquisition requirement according to some requirement identification rules.

The requirement identification rule may be to compare an information consumption statistical result corresponding to search behavior data authorized by the user with a preset information consumption parameter. And if the actual consumption times in the information consumption statistical result are greater than or equal to the preset information consumption times, determining that the user has the entity acquisition requirement. The search behavior data may be behavior data of browsing and consuming, by at least one user, a target search result item corresponding to each preset entity type. For example, if the electronic device recognizes that the actual consumption times of browsing each target search result item corresponding to the sharing dimension "lipstick number" by the user exceed the preset information consumption times, it may be determined that the user has a consumption demand for the entity object corresponding to the sharing dimension "lipstick number".

In addition, the electronic device may display the entity acquisition guidance information at a preset position of the second page.

In one example, referring to fig. 4, the electronic device 400 may set an anchor point 402 at an entity object (e.g., lipstick) contained in the details displayed on the second page 401 and display entity acquisition guidance information, such as a shopping cart icon, in a peripheral region of the anchor point 402.

In another example, referring to fig. 4, the electronic device 400 may create a floating window 403 in the second page 401 and display entity acquisition guidance information, such as a shopping cart icon and guidance text, in the floating window 403.

In yet another example, referring to fig. 4, the electronic device 400 may pop up a floating layer 404 at a bottom area (which may also be other areas) of the second page 401 and display entity acquisition guidance information, such as a shopping cart icon and guidance text, in the floating layer 404.

In some embodiments, the entity acquisition guidance information is determined based on sharing dimensions corresponding to target objects included in the triggered target search result item and/or comment data of the triggered target search result item.

Specifically, the entity acquisition guidance information displayed by the electronic device may be generated according to the related information of the entity object corresponding to the entity acquisition guidance information.

In an example, the electronic device may determine that the entity acquires the guidance information according to a sharing dimension of a target object corresponding to the triggered target search result item (i.e., the target search result item currently displayed on the second page). For example, if the sharing dimension corresponding to the triggered target search result item is a lipstick number, the electronic device may determine the lipstick number involved in the triggered target search result item, determine at least one entity acquisition link for the determined lipstick number, generate entity acquisition guidance information according to the entity acquisition links, and associate the entity acquisition link with the entity acquisition guidance information.

In another example, the electronic device may determine that the entity obtains guidance information based on the comment data of the triggered target search result item. For example, the comment data includes comment content published by the current user, and the comment content may correspond to a certain sharing dimension; for another example, when the comment data does not include the comment content published by the current user, the sharing dimensions related to each comment content can be counted to determine a main sharing dimension. Then, the electronic device may determine at least one corresponding entity acquisition link for the determined sharing dimension, generate entity acquisition guidance information according to the entity acquisition links, and associate the entity acquisition links to the entity acquisition guidance information.

In yet another example, the electronic device may determine that the entity acquires guidance information according to a sharing dimension corresponding to a target object included in the triggered target search result item and comment data of the target search result item. For example, the sharing dimension corresponding to the target object is a lipstick number, and the sharing dimension determined by the comment data is a lipstick brand, the electronic device may determine an entity acquisition link corresponding to the lipstick number and the lipstick brand, for example, determine an entity acquisition link corresponding to a lipstick of a certain color number of a certain brand, generate entity acquisition guidance information according to the entity acquisition links, and associate the entity acquisition link with the entity acquisition guidance information.

In some embodiments, after displaying the entity acquisition guidance information at the preset position of the second page, the content search method further includes: and displaying the entity acquisition detail information in a third page in response to the triggering operation of the entity acquisition guide information.

The entity acquisition detail information is detail information of an acquisition entity object corresponding to the entity acquisition link, such as a shop front page, an item purchase detail page, an item purchase live broadcast page or a shopping cart page where an item is added to a shopping cart.

Specifically, if the user performs a triggering operation on the entity acquisition guidance information displayed at any preset position of the anchor point 402, the floating window 403 and the floating layer 404 shown in fig. 4, the electronic device may jump from the second page to a new page, that is, a third page, in response to the triggering operation, and display the entity acquisition detail information in the third page, so that the user may trigger an entity acquisition task of generating an acquisition entity object (e.g., trigger generation of an order for purchasing an item) through the entity acquisition detail information.

The following is an embodiment of a content search apparatus provided in the embodiments of the present disclosure, and the apparatus and the content search method of each embodiment belong to the same inventive concept, and details that are not described in detail in the embodiments of the content search apparatus may refer to the embodiments of the content search method.

Fig. 7 shows a schematic structural diagram of a content search apparatus according to an embodiment of the present disclosure. As shown in fig. 7, the content search apparatus 700 may include:

a search information receiving module 710 for receiving search information;

the aggregation result card display module 720 is configured to display an aggregation result card in the search result page in response to that the target object indicated by the search information belongs to the preset entity type; the aggregation result card at least comprises a first preset number of target search result items, each target search result item is one of initial search result items obtained by searching a target object, each target search result item comprises experience sharing content corresponding to the target object, and the experience sharing content is used for assisting decision making and/or guiding operation.

The content searching device provided by the embodiment of the disclosure can feed back the aggregated result card aggregated with a plurality of target search results for the search information corresponding to the target object belonging to the preset entity type, so that the information content of the search results is improved, each piece of target search result information contains experience sharing content corresponding to the target object and used for assisting decision-making and/or guiding operation, the degree of agreeing of the search results on the search requirements of the user is improved, so that more search results meeting the search requirements are provided for the user, the problem that the user needs to repeatedly screen and search is avoided to a great extent, the search efficiency and the information acquisition efficiency are improved, and the user experience is improved.

In some embodiments, the predetermined entity type is an entity type that provides entity acquisition functionality based on experience sharing content.

In some embodiments, the aggregation result card display module 720 is specifically configured to:

responding to a plurality of sharing dimensions corresponding to the target object, wherein the aggregation result card comprises target search result items under each sharing dimension and key information representing the sharing dimension;

or responding to that the target object corresponds to a sharing dimension, wherein the aggregation result card comprises each target search result item in the sharing dimension and key information representing the sharing dimension.

In some embodiments, the aggregated results card display module 720 is specifically configured to:

displaying the aggregated result card in a first display area of the search result page, and displaying the target search result items of a second preset number of lines in the aggregated result card; the first display area is arranged at the top of the search result page along the information browsing direction; the row direction of the rows is opposite to the information browsing direction; the second preset number is a rational number greater than 1, and one row comprises at least two target search result items;

or displaying the aggregated result card in a second display area of the search result page, and displaying a row of target search result items in the aggregated result card; and the second display area is a display area except the first display area in the search result page.

In some embodiments, the aggregated results card display module 720 is further specifically configured to:

displaying a static cover or a dynamic cover of the target search result item in the aggregated result card; the static cover is a picture generated by splicing key pictures and texts or key video frames contained in the target search result item; the dynamic cover is an image graph generated based on the key image-text or the key video frame; the motion picture is a picture set played at a preset speed.

In some embodiments, anchor point information for at least one shared content contained in the target search result item is displayed in the target cover page; the anchor point information is used for positioning the content position of the shared content in the target search result item, and the target cover is a static cover or a dynamic cover.

In some embodiments, each initial search result item is also displayed in the search results page, and each initial search result item displayed after the aggregated result card in the information browsing direction is not duplicated with each target search result item.

In some embodiments, the content search apparatus 700 further comprises a target search result item display module configured to:

after the aggregation result cards are displayed in the search result page in response to the target object indicated by the search information belonging to the preset entity type, displaying each target search result item in an arrangement mode of at least two columns in the first page in response to the trigger operation on the aggregation result cards; wherein, the column direction of the column is consistent with the information browsing direction; the first page includes a search results page for the target vertical.

In some embodiments, the content search apparatus 700 further comprises a detail content display module for:

and after the aggregated result card is displayed in a search result page in response to the target object indicated by the search information belonging to the preset entity type, displaying the detail content of the triggered target search result item in a second page in response to the triggering operation of any target search result item.

In some embodiments, the content search apparatus 700 further comprises an entity acquisition guidance information display module configured to:

displaying entity acquisition guide information at a preset position of a second page after the detail content of the triggered target search result item is displayed in the second page in response to the triggering operation of any target search result item; the entity acquisition guide information is used for carrying out operation guide on the acquisition process of the entity object; the preset location includes a floating window on the second page, a floating layer on the second page, or an anchor in the second page.

In some embodiments, the content search apparatus 700 further comprises an entity acquisition detail information display module configured to:

and after the entity acquisition guide information is displayed at the preset position of the second page, responding to the triggering operation of the entity acquisition guide information, and displaying the entity acquisition detail information in a third page.

In some embodiments, the content search apparatus 700 further comprises a target search result item switching module for:

after the detail contents of the triggered target search result items are displayed in the second page in response to the triggering operation of any target search result item, displaying the target search result items in the second page in an information flow manner in response to the content switching operation of the second page; the content switching operation comprises sliding switching operation along the information browsing direction or triggering operation on a content switching control displayed in the second page.

In some embodiments, the content search apparatus 700 further comprises a page return module for:

and under the condition that the second page jumps from the first page, after responding to the content switching operation of the second page and displaying each target search result item in the second page in an information flow mode, responding to the page returning operation, determining the current search result item which is displayed in the second page when the page returning operation is triggered, and positioning the current search result item in the first page for displaying.

The content searching device provided by the embodiment of the disclosure can execute the content searching method provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.

It should be noted that, in the embodiment of the content search apparatus, the included modules are merely divided according to functional logic, but are not limited to the above division as long as the corresponding functions can be implemented; in addition, the specific names of the functional modules are only used for distinguishing one functional module from another, and are not used for limiting the protection scope of the present disclosure.

Embodiments of the present disclosure also provide an electronic device that may include a processor and a memory, which may be used to store executable instructions. The processor may be configured to read the executable instructions from the memory and execute the executable instructions to implement the content search method in the foregoing embodiments.

Fig. 8 shows a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure.

As shown in fig. 8, the electronic device 800 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 801 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage means 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data necessary for the operation of the information processing apparatus 800 are also stored. The processing device 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. An input/output interface (I/O interface) 805 is also connected to the bus 804.

Generally, the following devices may be connected to the I/O interface 805: input devices 806 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, or the like; output devices 807 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage 808 including, for example, magnetic tape, hard disk, etc.; and a communication device 809. The communication means 809 may allow the electronic device 800 to communicate wirelessly or by wire with other devices to exchange data.

It should be noted that the electronic device 800 shown in fig. 8 is only an example, and should not bring any limitation to the functions and the application scope of the embodiment of the present disclosure. That is, while fig. 8 illustrates an electronic device 800 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication means 809, or installed from the storage means 808, or installed from the ROM 802. The computer program, when executed by the processing apparatus 801, performs the above-described functions defined in the content search method of any embodiment of the present disclosure.

Embodiments of the present disclosure also provide a computer-readable storage medium storing a computer program, which, when executed by a processor, causes the processor to implement a content search method in any of the embodiments of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP, and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to perform the steps of the content search method explained in any embodiment of the present disclosure.

In embodiments of the present disclosure, computer program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other combinations of features described above or equivalents thereof without departing from the spirit of the disclosure. For example, the above features and the technical features disclosed in the present disclosure (but not limited to) having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. A method of searching for content, comprising:

receiving search information;

2. The method of claim 1, wherein the predetermined entity type is an entity type providing an entity acquisition function based on the experience sharing content.

3. The method of claim 1, wherein displaying the aggregated results card in a search results page comprises:

responding to a plurality of sharing dimensions corresponding to the target object, wherein the aggregation result card comprises the target search result items under each sharing dimension and key information representing the sharing dimension;

or, in response to that the target object corresponds to a sharing dimension, the aggregated result card includes each target search result item in the sharing dimension and the key information representing the sharing dimension.

4. The method of claim 1, wherein displaying the aggregated results card in a search results page comprises:

displaying the aggregated result card in a first display area of the search result page, and displaying a second preset number of lines of the target search result items in the aggregated result card; the first display area is arranged at the top of the search result page along the information browsing direction; the row direction of the row is opposite to the information browsing direction; the second preset number is a rational number greater than 1, and one of the rows contains at least two of the target search result items;

or, displaying the aggregated result card in a second display area of the search result page, and displaying a row of the target search result items in the aggregated result card; wherein the second display area is a display area of the search result page other than the first display area.

5. The method of claim 4, wherein displaying the aggregated results card in a search results page comprises:

displaying a static cover or a dynamic cover of the target search result item in the aggregated results card; the static cover is a picture generated by splicing key pictures and texts or key video frames contained in the target search result item; the dynamic cover is a dynamic image generated based on the key image-text or the key video frame; the motion picture is a picture set played at a preset speed.

6. The method of claim 5, wherein anchor point information for at least one shared content contained in the target search result item is displayed in a target cover; wherein the anchor point information is used to locate a content location of the shared content in the target search result item, and the target cover is the static cover or the dynamic cover.

7. The method of claim 4, wherein each of the initial search result items is also displayed in the search result page, and wherein each of the initial search result items displayed behind the aggregated result card in the information browsing direction is not duplicated with each of the target search result items.

8. The method of claim 1, wherein after the displaying an aggregated result card in a search results page in response to the target object indicated by the search information being of a preset entity type, the method further comprises:

responding to the triggering operation of the aggregation result card, and displaying each target search result item in an arrangement mode of at least two columns in a first page; wherein, the column direction of the column is consistent with the information browsing direction; the first page comprises a search results page of a target vertical.

9. The method according to claim 1 or 8, wherein after the displaying of the aggregated result card in a search results page in response to the target object indicated by the search information belonging to a preset entity type, the method further comprises:

and in response to the triggering operation of any target search result item, showing the detail content of the triggered target search result item in a second page.

10. The method of claim 9, wherein after the triggering operation for any of the targeted search result items is responded, the method further comprises the following steps of showing the detail contents of the triggered targeted search result item in a second page:

displaying entity acquisition guide information at a preset position of the second page; the entity acquisition guide information is used for carrying out operation guide on the acquisition process of the entity object; the preset position comprises a floating window on the second page, a floating layer on the second page or an anchor point in the second page.

11. The method of claim 10, wherein after displaying the entity acquisition guidance information at the preset position of the second page, the method further comprises:

and displaying the entity acquisition detail information in a third page in response to the triggering operation of the entity acquisition guide information.

12. The method of claim 10, wherein the entity acquisition guidance information is determined based on a sharing dimension corresponding to the target object included in the triggered target search result item and/or comment data of the triggered target search result item.

13. The method of claim 9, wherein after the triggering operation for any of the targeted search result items is responded, the method further comprises the following steps of displaying the detail content of the triggered targeted search result item in a second page:

in response to the content switching operation on the second page, displaying each target search result item in the second page in an information flow mode; the content switching operation comprises sliding switching operation along the information browsing direction or triggering operation on a content switching control displayed in the second page.

14. The method of claim 13, wherein in a case where the second page is jumped from the first page, after said displaying each of the target search result items in the second page in an information flow manner in response to a content switching operation on the second page, the method further comprises:

and responding to a page returning operation, determining a current search result item which is displayed in the second page when the page returning operation is triggered, and positioning the current search result item in the first page for displaying.

15. A content search apparatus, comprising:

16. An electronic device, comprising:

a processor;

a memory for storing executable instructions;

wherein the processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the content search method of any one of the preceding claims 1-14.

17. A computer-readable storage medium, characterized in that the storage medium stores a computer program which, when executed by a processor, causes the processor to implement the content search method of any one of the preceding claims 1 to 14.