WO2023051102A1

WO2023051102A1 - Video recommendation method, apparatus, and device, and medium

Info

Publication number: WO2023051102A1
Application number: PCT/CN2022/114153
Authority: WO
Inventors: 赵向宇
Original assignee: 北京字跳网络技术有限公司
Priority date: 2021-09-29
Filing date: 2022-08-23
Publication date: 2023-04-06
Also published as: CN113792181A

Abstract

The present disclosure relates to a video recommendation method, apparatus, and device, and a medium. The video recommendation method comprises: receiving a search keyword, the search keyword being related to the commodity information of a target commodity; displaying a search result page, the search result page comprising a plurality of videos related to the target commodity; upon detecting a trigger operation for a target video in the search result page, playing back the target video in a video stream playback page; and in response to a switching operation for the target video, playing back a recommended video associated with the target video in the video stream playback page, wherein the video content types of the target video and the recommended video comprise at least one of a live streaming type, a commodity recommendation type, and a live streaming playback type. According to the embodiments of the present disclosure, the target video and an associated video in one video stream can belong to different video content types, thereby enriching the video content types in one video stream, and improving user experiences.

Description

Video recommendation method, device, equipment and medium

Cross References to Related Applications

This application is based on the Chinese patent application with the application number 202111152640.0 and the filing date on September 29, 2021, entitled "Video Recommendation Method, Device, Equipment and Medium", and claims the priority of the Chinese patent application. The Chinese patent The entire content of the application is hereby incorporated by reference into this application.

technical field

The present disclosure relates to the technical field of electronic equipment, and in particular to a video recommendation method, device, device and medium.

Background technique

With the development of communication technology, more and more electronic device applications support the video streaming function, such as social networking applications that realize social interaction in the form of short videos and live broadcasts, and shopping applications that display products in the form of videos and live broadcasts, etc. wait.

The video stream playback function refers to automatically playing the next video in the video stream in the form of a video stream after a video is played or when the user switches the video. However, in the related art, the type of video content in a video stream is relatively single, which reduces user experience.

Contents of the invention

In order to solve the above technical problem or at least partly solve the above technical problem, the present disclosure provides a video recommendation method, device, device and medium.

In a first aspect, the present disclosure provides a video recommendation method, including:

Receiving search keywords, the search keywords are related to the product information of the target product;

Displaying a search result page including multiple videos related to the target product;

When a trigger operation on the target video in the search result page is detected, the target video is played in the video streaming playback page;

Responding to the switching operation of the target video, playing the recommended video associated with the target video in the video stream playback page;

Wherein, the video content types of the target video and the recommended video include at least one of a live broadcast type, a product recommendation type, and a live playback playback type.

In a second aspect, the present disclosure provides a video recommendation device, including:

The keyword receiving unit is configured to receive a search keyword, and the search keyword is related to the product information of the target product;

A video display unit configured to display a search result page, where the search result page includes multiple videos related to the target product;

The first playback unit is configured to play the target video in the video stream playback page when a trigger operation to the target video in the search result page is detected;

The second playback unit is configured to play a recommended video associated with the target video in the video stream playback page when a switching operation to the target video is detected;

In a third aspect, the present disclosure provides a video recommendation device, including:

processor;

memory for storing executable instructions;

Wherein, the processor is used to read executable instructions from the memory, and execute the executable instructions to implement the video recommendation method described in the first aspect.

In a fourth aspect, the present disclosure provides a computer-readable storage medium, the storage medium stores a computer program, and when the computer program is executed by a processor, the processor implements the video recommendation method described in the first aspect.

Compared with the prior art, the technical solutions provided by the embodiments of the present disclosure have the following advantages:

The video recommendation method, device, device, and medium of the embodiments of the present disclosure can display a search result page after receiving a search keyword related to the product information of the target product, and the search result page may include multiple information related to the target product. video, to play the target video on the video streaming playback page after detecting a trigger operation on the target video on the search results page, and then play the target video on the video streaming playback page after detecting a switching operation on the target video The recommended video associated with the video, since the video content types of the target video and the recommended video can include at least one of the live broadcast type, product recommendation type, and live playback type, so that the target video and associated videos in one video stream can belong to different The video content type further enriches the video content type in a video stream and improves the user experience.

Description of drawings

The above and other features, advantages and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic and that elements and elements are not necessarily drawn to scale.

FIG. 1 is a schematic flowchart of a video recommendation method provided by an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a search result interface provided by an embodiment of the present disclosure;

Fig. 3a is a schematic diagram of a video stream playback page provided by an embodiment of the present disclosure;

Fig. 3b is a schematic diagram of another video stream playback page provided by an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of another search result page provided by an embodiment of the present disclosure;

FIG. 5 is a schematic diagram of another search result page provided by an embodiment of the present disclosure;

FIG. 6 is a schematic structural diagram of a video recommendation device provided by an embodiment of the present disclosure;

Fig. 7 is a schematic structural diagram of a video recommendation device provided by an embodiment of the present disclosure.

Detailed ways

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein; A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only, and are not intended to limit the protection scope of the present disclosure.

It should be understood that the various steps described in the method implementations of the present disclosure may be executed in different orders, and/or executed in parallel. Additionally, method embodiments may include additional steps and/or omit performing illustrated steps. The scope of the present disclosure is not limited in this regard.

As used herein, the term "comprise" and its variations are open-ended, ie "including but not limited to". The term "based on" is "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one further embodiment"; the term "some embodiments" means "at least some embodiments." Relevant definitions of other terms will be given in the description below.

It should be noted that concepts such as "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the sequence of functions performed by these devices, modules or units or interdependence.

It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative and not restrictive, and those skilled in the art should understand that unless the context clearly indicates otherwise, it should be understood as "one or more" multiple".

The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are used for illustrative purposes only, and are not used to limit the scope of these messages or information.

In order to solve the problems in related technologies, embodiments of the present disclosure provide a video recommendation method, device, device and medium that can enrich video content types in a video stream.

Fig. 1 shows a schematic flowchart of a video recommendation method provided by an embodiment of the present disclosure.

In the embodiment of the present disclosure, the video recommendation method may be executed by an electronic device. Among them, the electronic equipment may include but not limited to such as mobile phone, notebook computer, digital broadcast receiver, PDA (personal digital assistant), PAD (tablet computer), PMP (portable multimedia player), vehicle terminal (such as vehicle navigation terminal) , wearable devices, etc., and fixed terminals such as digital TVs, desktop computers, smart home devices, etc.

As shown in FIG. 1, the video recommendation method may include the following steps.

S110. Receive a search keyword, where the search keyword is related to the commodity information of the target commodity.

In an embodiment of the present disclosure, the electronic device may receive a search keyword input by a user in a specific application program or a video search page of a specific website.

In some embodiments, the user can input information in any form of text, voice, image, etc. in the search box of the video search interface, so that the electronic device uses the text corresponding to the information entered by the user as the search keyword entered by the user .

For example, the user can input text information "XX lipstick" in the search box of the video search interface, and the electronic device can use "XX lipstick" as a search keyword to search for videos associated with "XX lipstick" for the user.

For another example, the user can input voice information "XX lipstick" in the search box of the video search interface, and the electronic device can perform speech recognition processing on the voice information to obtain the search keyword "XX lipstick", and then search for "XX lipstick" for the user. associated video.

For another example, the user can enter an image with the text or screen content of "XX lipstick" in the search box in the video search interface, and the electronic device can perform image text recognition processing or image content recognition processing on the image to obtain the search keyword "XX lipstick", and then search for videos associated with "XX lipstick" for the user.

In some other embodiments, multiple candidate keywords may also be displayed in the video search interface, and the user may select from the displayed candidate keywords, so that the electronic device uses the candidate keyword selected by the user as the search keyword.

For example, candidate keywords such as "XX lipstick", "XX brand", "XX blush", "XX eye shadow" can be displayed in the video search interface, and the user can select "XX lipstick", so that the electronic device can select the user "XX Lipstick" as a search keyword, and then search for videos associated with "XX Lipstick" for users.

In the embodiment of the present disclosure, the search keyword may be matched with the product information corresponding to the target product.

Wherein, the product information corresponding to the target product may include the product brand to which the target product belongs, the product model of the target product, the product type to which the target product belongs, the product name of the target product, and any other information that can characterize the characteristics of a product, without limitation here. .

Among them, if the search keyword is "XX brand", the search keyword can match the product brand of the target product; if the search keyword is "XX lipstick", the search keyword can match the product model of the target product. Matching; if the search keyword is "lipstick", the search keyword can match the product type of the target product; if the search keyword is "XX lipstick", the search keyword can match the product name of the target product.

Specifically, the matching of the search keyword with the product information corresponding to the target product may include that the product information corresponding to the target product is exactly the same as the search keyword, or may include that the product information corresponding to the target product is the result of fuzzy search for the keyword. .

In the embodiment of the present disclosure, if the search keyword matches the product information corresponding to the target product, the user's core focus on the search keyword may be determined, and then S120 may be executed.

Specifically, after the electronic device receives the search keyword input by the user, it can send the search keyword to the server, and the server can query whether there is a keyword database corresponding to the search keyword in the keyword database for storing the product information corresponding to the target product. Items that match the words. If it is found that there is commodity information matching the search keyword, the server may use the commodity with the commodity information as a target commodity, and feed back search results associated with the target commodity to the electronic device.

S120. Display a search result page, where the search result page includes a plurality of videos related to the target product.

In an embodiment of the present disclosure, the search result page may be used to display search results associated with the search keywords entered by the user, where the search results may include multiple videos related to the target product.

Further, after the server determines that the search keyword matches the product information of the corresponding target product, it can obtain a video related to the target product based on the search keyword, and then feed it back to the electronic device, so that the electronic device can display the video on the search result page. Display multiple videos related to the target product.

In the embodiment of the present disclosure, the video related to the target product may be the video that the user focuses on for the search keyword.

In some embodiments, the video content types of the plurality of videos related to the target product may include at least one of a live broadcast type, a product recommendation type, and a live playback type.

Optionally, a video whose video content type is live broadcast may be a live video, a video whose video content type is product recommendation may be a product recommendation video, and a video whose video content type is live playback may be a live playback video.

Further, the product recommendation video may be a planting video of the target product, a review video, an explanation video, a dressing video, and other videos used to recommend the target product, and there is no limitation here.

Taking the search keyword "XX lipstick" as an example, the search result page may display multiple videos about "XX lipstick".

Fig. 2 shows a schematic diagram of a search result interface provided by an embodiment of the present disclosure.

As shown in FIG. 2 , the electronic device 201 may display a search result interface for searching for "XX lipstick", and the ongoing live video 203 about "XX lipstick" is displayed in the search result interface shown. The live replay video 204 about "XX lipstick" may also display a product recommendation video 205 about "XX lipstick".

S130. When a trigger operation on the target video in the search result page is detected, play the target video in the video stream playing page.

In the embodiment of the present disclosure, when there is a target video that the user wants to watch on the search result page, the user can input a trigger operation on the target video, and the electronic device can play the target video on the video stream playback page after receiving the trigger operation. video.

Wherein, the triggering operation may include gesture control operations such as clicking, double-clicking, and long-pressing on the target video, voice control operations, or expression control operations, etc., which are not limited here.

Continue referring to Fig. 2, when the user wants to watch the live video 203, he can click on the live video 203, so that the electronic device 201 can jump to the video stream playback page from the search result interface, and play the live video on the video stream playback page .

It should be noted that since the video content type of the video displayed on the search result page includes at least one of the live broadcast type, product recommendation type and live playback playback type, the video content type of the target video also includes the live broadcast type, product recommendation type and at least one of the live playback types.

In some other embodiments, the search result page may further include a product card of the target product, and a product video of the target product is displayed in the product card, and the product video is a video displayed on a product detail page corresponding to the product card.

Specifically, when the electronic device displays the search results associated with the entered search keywords to the user on the search result page, the search results may also include a product card of the target product, so as to provide the user with a convenient purchase channel.

S140. In response to the switching operation of the target video, play the recommended video associated with the target video in the video stream playback page; wherein, the video content types of the target video and the recommended video include live broadcast type, commodity recommendation type and live playback playback type at least one.

In the embodiment of the present disclosure, when the target video is played completely or the user is not interested in the target video, the user may input a switching operation of the target video to the electronic device. After receiving the switching operation, the electronic device may respond to the switching operation and play the recommended video associated with the target video in the video stream playing page.

Wherein, the switching operation may include gesture control operations such as sliding up, down, double-clicking, and long-pressing on the target video, voice control operations, or expression control operations, etc., which are not limited herein.

Further, the video content type of the recommended video may also include at least one of a live broadcast type, a commodity recommendation type, and a live playback playback type.

In some embodiments, the video content type of the recommended video may not be related to the video content type of the target video. The video content type of the recommended video may be the same as that of the target video, or may be different from that of the target video, so that the video content type of the recommended video may not be limited by the video content type of the target video.

In yet other embodiments, the video content type of the recommended video may be related to the video content type of the target video. The video content type of the recommended video may be different from that of the target video, so that the video content type of the recommended video may be limited by the video content type of the target video.

In the embodiment of the present disclosure, after receiving the search keyword related to the product information of the target product, the search result page can be displayed, and the search result page can include a plurality of videos related to the target product, so that when the search keyword is detected After the trigger operation of the target video in the result page, the target video is played in the video stream playback page, and then after the switching operation to the target video is detected, the recommended video associated with the target video is played in the video stream playback page, because The video content types of the target video and the recommended video can include at least one of the live broadcast type, product recommendation type and live playback type, so that the target video and associated videos in a video stream can belong to different video content types, thereby enriching a The type of video content in the video stream, which improves the user experience.

In some embodiments of the present disclosure, when the video content type is a live playback type, the videos displayed on the search result page, the target video and the recommended video may be live playback videos respectively.

Further, the videos displayed on the search result page, the target video and the recommended video may be respectively live video clips related to the target product in the historical live video.

Specifically, in a live broadcast, the anchor can recommend multiple products, and give a concentrated explanation of each product.

In some embodiments, in the process of explaining each commodity, the anchor can record the explanation content to obtain the corresponding explanation video of the commodity. At this time, each explanation video can be a video displayed on a search result page, Targeted or Promoted Videos. In this case, although each explanation video is manually recorded by the host, its video content also belongs to a live video segment in the historical live video corresponding to the live broadcast.

In other embodiments, the host may not record the content of the explanation during the process of explaining each product. In this case, the server will analyze and process the video content of the recorded live video, that is, the historical live video in advance. Identify the live video segment corresponding to each product, and then realize the slicing processing of the historical live video, and obtain the video displayed on the search result page, the target video or the recommended video.

In still some embodiments of the present disclosure, the switching directions of different switching operations are different. After receiving the switching operation, the electronic device may first determine the switching direction of the switching operation, and then obtain the recommended video associated with the target video according to the switching direction, and play the recommended video in the video stream playing page.

Further, when the electronic device acquires the recommended video associated with the target video according to the switching direction, the acquired recommended video may be a video displayed adjacent to the target video along the switching direction of the switching operation in the search result page, so that The order in which videos are played on the video stream playback page is the same as the order in which videos are displayed on the search results page.

Specifically, after receiving the switching operation, the electronic device may first determine the switching direction of the switching operation, and then query the videos displayed adjacent to the target video along the switching direction of the switching operation in the search result page, and send the queried videos to As a recommended video, the target video is replaced with a recommended video on the video streaming playback page for playback.

In some further embodiments of the present disclosure, the recommended video may also include the video displayed on the search result page and/or other videos other than the video displayed on the search result page.

In some embodiments, the recommended video may include a video that is related to the target product and has a video content type different from that of the target video.

For example, if the target video is a live video, after the electronic device receives a switching operation on the target video, the recommended video played can be any kind of product recommendation video such as planting grass videos, evaluation videos, explaining videos, dressing videos, etc. Further increase the user's interest in the target product.

Fig. 3a shows a schematic diagram of a video stream playing page provided by an embodiment of the present disclosure. Fig. 3b shows a schematic diagram of another video stream playing page provided by an embodiment of the present disclosure.

When the user wants to watch a certain live video in the search result page, he can click on the live video, so that the electronic device can jump to the video stream playback page from the search result interface, as shown in Figure 3a, the electronic device 301 can display The video stream playing page, and playing the live video 302 that is explaining XX lipstick in the video streaming playing page. After the user slides the live video 302 upwards, as shown in FIG. 3 b , the electronic device 301 can play an evaluation video 303 for evaluation of XX lipstick number on the video stream playback page.

In some other embodiments, the recommended video may include videos related to related products of the target product;

Among them, the associated product and the target product meet at least one of the following:

A1. The associated product has a collocation relationship with the target product.

Specifically, having a collocation relationship means that the associated commodity and the target commodity can be collocated during use to produce better results.

For example, the target product may be a top, and the associated product may be a bottom that belongs to the same suit as the top. For another example, the target product can be a top, and the related product can be a bottom that is matched with the top in the same live broadcast of the host or in the store of the merchant.

For example, the target product may be a mouse, and the associated product may be a keyboard that belongs to the same package as the mouse. For another example, the target product can be a mouse, and the associated product can be a keyboard that is matched with the mouse in the same live broadcast of the host or in the store of the merchant.

A2. The associated product and the target product belong to the same product type.

Specifically, the same commodity type means that the related commodity and the target commodity belong to the same commodity category.

For example, the target product may be "XX lipstick", and the related product may be "YY lipstick", that is, both the related product and the target product belong to the category of lipstick.

Further, the associated commodity and the target commodity may belong to the same commodity brand, or may belong to different commodity brands, which is not limited here.

A3. The related product and the target product belong to the same live broadcast.

Specifically, belonging to the same live broadcast means that the related product and the target product may be different products explained in the same live broadcast.

For example, the target product can be a mobile phone explained by an anchor in a live broadcast at a certain time, and the related product can be a tablet computer explained by the same anchor in the same live broadcast at the same time.

A4. Related products and target products are recommended by the same host.

Specifically, the recommendation by the same anchor refers to different commodities that the related commodity and the target commodity can be explained by the same anchor.

For example, the target product may be a lipstick recommended by an anchor, and the associated product may be a skin care product recommended by the same anchor.

In these embodiments, after the electronic device receives the switching operation on the target video, the recommended video played may be a video of any video content type corresponding to the associated product that meets any of the above conditions for the target product, so as to recommend other products to the user. Items that may be of interest.

In this embodiment of the present disclosure, optionally, the recommended video may be determined according to the operation behavior corresponding to the target video. That is, the electronic device can analyze whether the user is interested in the target video according to the operation behavior corresponding to the target video, and then acquire and play the recommended video according to the analysis result.

Among them, the operation behavior may include at least one of the following:

Viewing behavior, interactive behavior, additional purchase behavior, purchase behavior.

Viewing behavior may include the user's viewing time and number of views, etc. Interaction behaviors may include the number of comments, likes, and forwarding times of users. The additional purchase behavior may include whether the user adds to the shopping cart, the quantity added to the shopping cart, and the like. The purchase behavior may include whether the user purchases, the purchase quantity, and the like.

Specifically, the electronic device can acquire the user's operation behavior on the target video, and analyze the operation behavior. Taking the viewing behavior including the duration of the viewing as an example, the electronic device can judge whether the user is interested in the target product according to the length of the viewing time. For example, if the viewing duration is close to or equal to the video duration of the target video, it can be judged that the user is interested in the target product , and for another example, if the viewing duration is less than 1/3 of the total duration of the target video, it can be determined that the user is not interested in the target product. Taking interactive behaviors including the number of retweets as an example, the electronic device can determine whether the user is interested in the target product according to the number of retweets. For example, if the number of retweets is greater than 3, it can be judged that the user is interested in the target product. If the number of times is 0, it can be judged that the user is not interested in the target product. Taking the additional purchase behavior including whether the user adds to the shopping cart as an example, the electronic device can judge whether the user is interested in the target product according to whether the user adds to the shopping cart. For example, if the user adds to the shopping cart, it can be judged that the user is interested in the target product. For another example, if the user does not add to the shopping cart, it may be determined that the user is not interested in the target product. Taking purchase behavior as an example, the electronic device can determine whether the user is interested in the target product according to whether the user purchases it. For example, if the user purchases, it can be determined that the user is interested in the target product. For example, if the user does not purchase, Then it can be judged that the user is not interested in the target product.

In an example, before playing the recommended video associated with the target video in the video stream playing page, the video recommendation method may further include:

In the case of determining that the target user is interested in the target product according to the operation behavior, obtain a recommended video that is related to the target product and has a video content type different from the target video;

In a case where it is determined according to the operation behavior that the target user is not interested in the target product, videos related to related products of the target product are acquired.

Specifically, when the electronic device determines that the target user is interested in the target product, a recommended video related to the target product and having a video content type different from that of the target video may be acquired.

If the target video is a live video, after the electronic device receives the switching operation on the target video, if it is determined that the target user is interested in the target product, the recommended video played can be planting grass videos, evaluation videos, explanation videos, and dressing videos Wait for any kind of product recommendation video to improve the user's understanding of the target product, so as to further increase the user's interest in the target product.

In another example, before playing the recommended video associated with the target video in the video stream playing page, the video recommendation method may further include:

In the case that the target product has a related product with a matching relationship and it is determined according to the operation behavior that the target user is interested in the target product, a recommended video related to the related product is obtained.

Specifically, in a case where the electronic device determines that the target user is interested in the target product, a recommended video related to an associated product that has a collocation relationship with the target product may be acquired.

If the electronic device determines that the target user is interested in the target product after receiving the switching operation on the target video, and the target product is a top, the recommended video played may be a video related to a bottom that has a collocation relationship with the top, To improve the user's understanding of how the target product is used, to further increase the user's interest in the target product, and to recommend products that the user may be interested in.

In yet another example, before playing the recommended video associated with the target video in the video stream playing page, the video recommendation method may further include:

When the video content type of the target video is a live broadcast type or a live broadcast playback type and it is determined according to the operation behavior that the target user is not interested in the target product, a recommended video related to an associated product of the target product is acquired.

Specifically, if the video content type of the target video is a live broadcast type or a live playback type, if the electronic device determines that the target user is not interested in the target product, recommended videos related to related products of the target product may be acquired.

Among them, related products may include at least one of the following:

B1. Products that have a matching relationship with the target product in the live broadcast to which the target product belongs.

If the electronic device determines that the target user is not interested in the target product after receiving the switching operation on the target video, and the target product is a top, then the recommended video played may be a video related to the bottom that has a matching relationship with the top. Improve the user's understanding of how the target product is used, increase the user's interest in the target product, and recommend products that the user may be interested in.

B2. Products of the same product type as the target product.

If the electronic device receives the switching operation on the target video, if it determines that the target user is not interested in the target product, and the target product is "XX lipstick", it can be considered that the user is interested in such products as lipstick, and the recommended video played can be For videos related to "YY Lipstick" and to recommend products that users may be interested in.

B3. The same product as the live broadcast to which the target product belongs.

If the electronic device receives the switching operation of the target video, if it is determined that the target user is not interested in the target product, and the target product is a mobile phone explained by an anchor during a live broadcast at a certain time, it can be considered that the user is interested in the live broadcast. Interest, the recommended video to play can be a tablet-related video explained by the same anchor in the same live broadcast at the same time, and recommend products that may be of interest to the user.

B4. The same product as the recommended host of the target product.

If the electronic device receives the switching operation on the target video, if it is determined that the target user is not interested in the target product, and the target product is a lipstick recommended by a anchor, it can be considered that the user is interested in the anchor, and the recommended video played It can be a video related to a skin care product recommended by the same anchor, and recommend products that users may be interested in.

In another implementation manner of the present disclosure, S120 may specifically include:

Displaying multiple page labels in the first display area of the search result page;

In the second display area of the search result page, multiple videos are displayed sequentially along the vertical direction, wherein the video content types of the multiple videos are determined according to the page label type to which the target page label belongs, and the target page label is the selected page label .

Specifically, the search result page may be used to display search results associated with the search keyword entered by the user, and the search result page may have a first display area and a second display area.

The first display area may be any display area in the search result interface. Multiple page labels may be displayed in the first display area, and one page label belongs to one page label type.

Optionally, the electronic device may sequentially display multiple page tags along the horizontal direction in the first display area of the search result page.

Continuing to refer to FIG. 2 , multiple page tabs may be displayed in the first display area 202 below the search box on the search result interface, such as a "comprehensive" tab, a "video" tab, and a "live broadcast" tab.

The second display area may be any display area in the search result interface. For example, the second display area may be a display area located below the first display area.

Optionally, the electronic device may display multiple videos sequentially along the vertical direction in the second display area of the search result page, and the display order of the multiple videos may be determined according to the popularity of the videos, for example, in the order of the popularity of the videos from high to low Arrange display.

Continuing to refer to FIG. 2 , in the second display area 206 below the first display area 202 of the search result interface, a live video 203 , a live playback video 204 and a product recommendation video 205 may be displayed.

In the embodiment of the present disclosure, further, the video content type displayed in the second display area of the search result page may be determined according to the page tag type to which the target page tag in the selected state belongs.

Specifically, each page tag type corresponds to at least one video content type. At this time, the video content type of the video displayed in the second display area and the target video is the video content type corresponding to the page label type to which the target page label belongs, and the video content type of the recommended video may not be the video content corresponding to the page label type Type to further enrich the types of video content within a video stream.

Continuing to refer to FIG. 2, when the search result interface is in the initial state, the "Comprehensive" tab can be selected, and the search result page corresponding to the "Comprehensive" tab can display videos of all video content types, for example, live video 203, Live playback video 204 and commodity recommendation video 205 .

Fig. 4 shows a schematic diagram of another search result page provided by an embodiment of the present disclosure.

As shown in Figure 4, if the user clicks the "Live" tab, the "Live" tab is selected, and other page tabs are unselected. The search result page corresponding to the "Live" tab can display the live broadcast type and live playback type. For example, the electronic device 401 can display a live video 402 and a live playback video 403 .

Fig. 5 shows a schematic diagram of another search result page provided by an embodiment of the present disclosure.

As shown in Figure 5, if the user clicks the "Video" tab, the "Video" tab is selected, and other page tabs are unselected. The search result page corresponding to the "Video" tab can display product recommendation types and live playback. type of video, for example, electronic device 501 can display live playback video 502 and product recommendation video 503 .

Therefore, in the embodiment of the present disclosure, it is possible to switch between different types of search result pages and to use different types of search result pages to realize screening of different types of videos, thereby further improving user experience.

To sum up, the video recommendation method of the embodiment of the present disclosure can switch to three different types of videos in the video stream playback page, so as to realize the mixed arrangement of different types of videos and enrich the video content in a video stream Type, to ensure the consistency of the consumption experience in the search scene, and increase the amount of material index in the search results, improve the transaction conversion of the search results page, the amount of content consumed per capita, and the duration of content consumed per capita, thereby improving the user experience.

An embodiment of the present disclosure also provides an apparatus for recommending a video, and the apparatus for recommending a video may be an electronic device. Among them, electronic equipment may include but not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs, PADs, PMPs, vehicle-mounted terminals (such as vehicle-mounted navigation terminals), wearable devices, etc., and mobile terminals such as digital TVs, desktop Stationary terminals for computers, smart home devices, and more. The video recommendation apparatus provided by the embodiment of the present disclosure will be described below with reference to FIG. 6 .

Fig. 6 shows a schematic structural diagram of an apparatus for video recommendation provided by an embodiment of the present disclosure.

As shown in FIG. 6 , the video recommendation apparatus 600 may include a keyword receiving unit 610 , a video display unit 620 , a first playing unit 630 and a second playing unit 640 .

The keyword receiving unit 610 may be configured to receive a search keyword that is related to commodity information of a target commodity.

The video display unit 620 may be configured to display a search result page, and the search result page includes a plurality of videos related to the target product.

The first playing unit 630 may be configured to play the target video in the video stream playing page when a trigger operation on the target video in the search result page is detected.

The second playing unit 640 may be configured to play a recommended video associated with the target video in the video stream playing page in response to a switching operation on the target video.

In some embodiments of the present disclosure, when the video content type is a live playback type, the target video and the recommended video may be live video segments related to the target product in historical live videos.

In some embodiments of the present disclosure, the recommended video may be a video displayed adjacent to the target video along the switching direction of the switching operation in the search result page.

In some embodiments of the present disclosure, the video display unit 620 may include a first display subunit and a second display subunit.

The first display subunit may be configured to display a plurality of page tags in the first display area of the search result page.

The second display subunit can be configured to display multiple videos sequentially along the vertical direction in the second display area of the search result page, wherein the video content types of the multiple videos are determined according to the page tag type to which the target page tag belongs, and the target The page label is the selected page label.

In some embodiments of the present disclosure, the recommended video may include a video related to the target product and having a video content type different from that of the target video.

In some embodiments of the present disclosure, the recommended video may include videos related to related products of the target product;

Among them, the associated product and the target product can meet at least one of the following:

The associated product has a collocation relationship with the target product;

The associated product and the target product belong to the same product type;

The related product and the target product belong to the same live broadcast;

Related products and target products are recommended by the same anchor.

In some embodiments of the present disclosure, the recommended video may be determined according to the operation behavior corresponding to the target video;

Among them, the operation behavior may include at least one of the following:

In some embodiments of the present disclosure, the video recommendation apparatus 600 may further include a first acquiring unit and a second acquiring unit.

The first obtaining unit may be configured to obtain the target product related and related to the target video in the case that the target user is determined to be interested in the target product according to the operation behavior before playing the recommended video associated with the target video in the video stream playing page. Recommended videos with different video content types.

The second obtaining unit may be configured to obtain videos related to related products of the target product when it is determined according to the operation behavior that the target user is not interested in the target product.

In some embodiments of the present disclosure, the video recommendation apparatus 600 may further include a third acquiring unit.

The third acquisition unit may be configured to play the recommended video associated with the target video in the video streaming page, if the target product has an associated product with a collocation relationship and it is determined according to the operation behavior that the target user is interested in the target product , to obtain recommended videos related to associated products.

In some embodiments of the present disclosure, the video recommendation apparatus 600 may further include a fourth acquiring unit.

The fourth acquiring unit may be configured to, before playing the recommended video associated with the target video in the video streaming page, determine that the target user is not interested in the target product according to the operation behavior when the video content type of the target video is a live broadcast type or a live playback type. In the case of interest, obtain recommended videos related to related products of the target product;

Among them, related products may include at least one of the following:

Products that have a matching relationship with the target product in the live broadcast to which the target product belongs;

Products of the same product type as the target product;

The same product as the live broadcast to which the target product belongs;

The same product as the recommended anchor of the target product.

In some embodiments of the present disclosure, the search result page may further include a product card of the target product, and a product video of the target product may be displayed in the product card, and the product video may be a video displayed on a product detail page corresponding to the product card.

It should be noted that the video recommendation device 600 shown in FIG. 6 can execute each step in the method embodiment shown in FIG. 1 to FIG. 5 , and realize each process and effects, which will not be described here.

An embodiment of the present disclosure also provides a video recommendation device, the video recommendation device may include a processor and a memory, and the memory may be used to store executable instructions. Wherein, the processor may be configured to read executable instructions from the memory, and execute the executable instructions to implement the video recommendation method in the above-mentioned embodiments.

Fig. 7 shows a schematic structural diagram of a video recommendation device provided by an embodiment of the present disclosure. Referring to FIG. 7 in detail below, it shows a schematic structural diagram suitable for implementing a video recommendation device 700 in an embodiment of the present disclosure.

The video recommendation device 700 in the embodiment of the present disclosure may be an electronic device. Among them, the electronic equipment may include but not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs, PADs, PMPs, vehicle-mounted terminals (such as vehicle-mounted navigation terminals), wearable devices, etc., and mobile terminals such as digital TVs, Stationary terminals for desktop computers, smart home devices, and more.

It should be noted that the video recommendation device 700 shown in FIG. 7 is only an example, and should not limit the functions and scope of use of this embodiment of the present disclosure.

As shown in FIG. 7, the video recommendation device 700 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 701, which may be stored in a read-only memory (ROM) 702 or loaded from a storage device 708 to Various appropriate actions and processes are executed by accessing programs in the random memory (RAM) 703 . In the RAM 703, various programs and data necessary for the operation of the information processing device 700 are also stored. The processing device 701, ROM 702, and RAM 703 are connected to each other through a bus 704. An input/output (I/O) interface 705 is also connected to the bus 704 .

Typically, the following devices can be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a liquid crystal display (LCD), speaker, vibration an output device 707 such as a computer; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication means 709 may allow the video recommendation device 700 to perform wireless or wired communication with other devices to exchange data. While FIG. 7 shows a video recommendation apparatus 700 having various means, it should be understood that implementing or possessing all of the illustrated means is not a requirement. More or fewer means may alternatively be implemented or provided.

An embodiment of the present disclosure also provides a computer-readable storage medium, where a computer program is stored in the storage medium, and when the computer program is executed by a processor, the processor is enabled to implement the video recommendation method in the above-mentioned embodiments.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product, which includes a computer program carried on a non-transitory computer readable medium, where the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program may be downloaded and installed from a network via communication means 709, or from storage means 708, or from ROM 702. When the computer program is executed by the processing device 701, the above functions defined in the video recommendation method of the embodiment of the present disclosure are executed.

It should be noted that the above-mentioned computer-readable medium in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. A computer readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer diskettes, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave carrying computer-readable program code therein. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can transmit, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device . Program code embodied on a computer readable medium may be transmitted by any appropriate medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

In some embodiments, clients and servers can communicate using any currently known or future developed network protocol, such as HTTP, and can be interconnected with any form or medium of digital data communication (eg, a communication network). Examples of communication networks include local area networks ("LANs"), wide area networks ("WANs"), internetworks (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network of.

The above-mentioned computer-readable medium may be contained in the above-mentioned video recommendation device; or it may exist independently without being assembled into the video recommendation device.

The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by the video recommendation device, the video recommendation device is made to execute:

Receiving a search keyword, the search keyword is related to the product information of the target product; displaying a search result page, the search result page includes a plurality of videos related to the target product; when a trigger operation on the target video in the search result page is detected, Play the target video on the video stream playback page; respond to the switching operation of the target video, and play the recommended video associated with the target video on the video stream playback page; wherein, the video content types of the target video and the recommended video include live broadcast type, commodity At least one of recommendation type and live playback type.

In the embodiments of the present disclosure, computer program codes for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and also conventional procedural programming languages—such as "C" or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In cases involving a remote computer, the remote computer can be connected to the user computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as through an Internet service provider). Internet connection).

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in a flowchart or block diagram may represent a module, program segment, or portion of code that contains one or more logical functions for implementing specified executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or they may sometimes be executed in the reverse order, depending upon the functionality involved. It should also be noted that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by a dedicated hardware-based system that performs the specified functions or operations , or may be implemented by a combination of dedicated hardware and computer instructions.

The units involved in the embodiments described in the present disclosure may be implemented by software or by hardware. Wherein, the name of a unit does not constitute a limitation of the unit itself under certain circumstances.

The functions described herein above may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), System on Chips (SOCs), Complex Programmable Logical device (CPLD) and so on.

In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media would include one or more wire-based electrical connections, portable computer discs, hard drives, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, compact disk read only memory (CD-ROM), optical storage, magnetic storage, or any suitable combination of the foregoing.

The above description is only a preferred embodiment of the present disclosure and an illustration of the applied technical principle. Those skilled in the art should understand that the disclosure scope involved in this disclosure is not limited to the technical solution formed by the specific combination of the above-mentioned technical features, but also covers the technical solutions formed by the above-mentioned technical features or Other technical solutions formed by any combination of equivalent features. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

In addition, while operations are depicted in a particular order, this should not be understood as requiring that the operations be performed in the particular order shown or performed in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while the above discussion contains several specific implementation details, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

A video recommendation method, characterized in that, comprising:

receiving search keywords, the search keywords are related to the commodity information of the target commodity;

displaying a search result page, the search result page including a plurality of videos related to the target commodity;

When a trigger operation to the target video in the search result page is detected, the target video is played in the video stream playback page;

Responding to the switching operation of the target video, playing a recommended video associated with the target video in the video stream playback page;

Wherein, the video content types of the target video and the recommended video include at least one of a live broadcast type, a commodity recommendation type, and a live playback type.
The method according to claim 1, wherein when the video content type is the live playback type, the target video and the recommended video are historical live videos related to the target commodity Live video clips.
The method according to claim 1, wherein the recommended video is a video displayed adjacent to the target video along the switching direction of the switching operation in the search result page.
The method according to claim 1, wherein the displaying the search result page comprises:

Displaying a plurality of page labels in the first display area of the search result page;

In the second display area of the search result page, a plurality of the videos are displayed sequentially along the vertical direction, wherein the video content types of the plurality of videos are determined according to the page tag type to which the target page tag belongs, and the target page Tabs are the tabs of the selected page.
The method according to claim 1, wherein the recommended video includes a video related to the target commodity and having a video content type different from that of the target video.
The method according to claim 1, wherein the recommended video includes a video related to an associated product of the target product;

Wherein, the associated commodity and the target commodity satisfy at least one of the following:

The associated commodity has a collocation relationship with the target commodity;

The associated commodity and the target commodity belong to the same commodity type;

The associated product and the target product belong to the same live broadcast;

The associated product and the target product are recommended by the same anchor.
The method according to claim 1, wherein the recommended video is determined according to the operation behavior corresponding to the target video;

Wherein, the operation behavior includes at least one of the following:

Viewing behavior, interactive behavior, additional purchase behavior, purchase behavior.
The method according to claim 7, wherein, before playing the recommended video associated with the target video in the video streaming page, the method further comprises:

When it is determined according to the operation behavior that the target user is interested in the target product, acquiring a recommended video related to the target product and having a video content type different from that of the target video;

In a case where it is determined according to the operation behavior that the target user is not interested in the target product, a video related to an associated product of the target product is acquired.
The method according to claim 7, wherein, before playing the recommended video associated with the target video in the video stream playing page, the method further comprises:

In a case where the target product has a related product with a matching relationship and it is determined according to the operation behavior that the target user is interested in the target product, a recommended video related to the related product is acquired.
The method according to claim 7, wherein, before playing the recommended video associated with the target video in the video stream playing page, the method further comprises:

When the video content type of the target video is a live broadcast type or a live playback type and it is determined according to the operation behavior that the target user is not interested in the target product, obtain recommendations related to related products of the target product video;

Wherein, the related goods include at least one of the following:

Products that have a matching relationship with the target product in the live broadcast to which the target product belongs;

products of the same product type as the said target product;

The same product as the live broadcast to which the target product belongs;

The same product as the recommended anchor of the target product.
The method according to claim 1, wherein the search result page further includes a product card of the target product, and a product video of the target product is displayed in the product card, and the product video is in the The video displayed on the product details page corresponding to the above product card.
A video recommendation device, characterized in that it includes:

A keyword receiving unit configured to receive a search keyword that is related to commodity information of a target commodity;

A video display unit configured to display a search result page, the search result page including a plurality of videos related to the target commodity;

The first playback unit is configured to play the target video in the video stream playback page when a trigger operation on the target video in the search result page is detected;

The second playback unit is configured to play a recommended video associated with the target video in the video stream playback page in response to a switching operation on the target video;

Wherein, the video content types of the target video and the recommended video include at least one of a live broadcast type, a commodity recommendation type, and a live playback type.
A video recommendation device, characterized in that it includes:

processor;

memory for storing executable instructions;

Wherein, the processor is configured to read the executable instructions from the memory, and execute the executable instructions to implement the video recommendation method according to any one of claims 1-11.
A computer-readable storage medium, characterized in that the storage medium stores a computer program, and when the computer program is executed by a processor, the processor implements the video recording according to any one of claims 1-11. recommended method.