CN113505313A - Information query method and related equipment thereof - Google Patents

Information query method and related equipment thereof Download PDF

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Publication number
CN113505313A
CN113505313A CN202110836839.9A CN202110836839A CN113505313A CN 113505313 A CN113505313 A CN 113505313A CN 202110836839 A CN202110836839 A CN 202110836839A CN 113505313 A CN113505313 A CN 113505313A
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China
Prior art keywords
video
merchant
information
display
target
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CN202110836839.9A
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Chinese (zh)
Inventor
卢建兴
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Priority to CN202110836839.9A priority Critical patent/CN113505313A/en
Publication of CN113505313A publication Critical patent/CN113505313A/en
Priority to PCT/CN2022/092391 priority patent/WO2023000780A1/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G06F16/735—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G06F16/738—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Abstract

The application discloses an information query method and related equipment thereof, wherein the method comprises the following steps: after the terminal device receives the information query request, if the information query request at least includes the keywords related to the life service class, the terminal device may display a plurality of video resources arranged according to a preset direction on the search result page, so that the terminal user can view each video resource according to the preset direction. The video resources comprise video preview information and merchant characteristic information (such as popularity degree, distance between the video resources and the terminal user, whether group buying is supported or not) of merchants (such as a first restaurant and the like) to which the video content belongs, so that the video resources can display videos and merchant characteristic information related to the merchants, the display information of the merchants is enriched, the display effect of the query results on the search result page is improved, and the information query experience of the terminal user is improved.

Description

Information query method and related equipment thereof
Technical Field
The present application relates to the field of data processing technologies, and in particular, to an information query method and related devices.
Background
When an end user wants to know some information (such as Beijing food), the end user can utilize the terminal device to perform information inquiry, so that the terminal device can display corresponding inquiry results to the end user, and the end user can obtain some information that the end user wants to know from the inquiry results.
However, the related display modes of the query results have defects, so that the display effect of the query results is poor, and the information query experience of the end user is poor.
Disclosure of Invention
In order to solve the technical problems in the prior art, the application provides an information query method and related equipment thereof, which can improve the display effect of query results, and thus are beneficial to improving the information query experience of terminal users.
In order to achieve the above purpose, the technical solutions provided in the embodiments of the present application are as follows:
the embodiment of the application provides an information query method, which comprises the following steps:
receiving an information query request, wherein the information query request at least comprises keywords related to the life service class;
displaying a plurality of video resources arranged in a preset direction on a search result page; each video resource comprises video preview information and merchant characteristic information of a merchant to which video content belongs, and an object provided by the merchant is matched with the keyword;
displaying the aggregated content of the merchant in multiple dimensions in response to the triggering operation of the merchant characteristic information of the merchant included in any video resource; wherein the dimensions include at least a video dimension and an object dimension.
In a possible implementation manner, the video resource is displayed in the form of a video card, and the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing manner;
the method further comprises the following steps:
and responding to the sliding operation in the preset direction, and switching and displaying the video card in a first area of the search result page.
In one possible embodiment, the information query request further includes a geographic location, and the method further includes:
displaying a recommendation identifier on the video preview information, and arranging a plurality of video resources according to the recommendation identifier; and the recommendation identification is determined based on the merchant recommendation list corresponding to the keyword in the geographic position.
In one possible embodiment, the method further comprises:
displaying recommendation prompt information corresponding to the keywords in the geographic position on the search result page;
responding to the trigger operation of the recommendation prompt information, and displaying a recommendation merchant aggregation page; the second area of the recommended merchant aggregation page displays a label of a keyword and labels of a plurality of entity categories, the third area of the recommended merchant aggregation page displays a recommended merchant list corresponding to any one of the labels, the entity categories are determined based on the keyword, and the recommended merchant list includes characteristic information of each recommended merchant and object information of a provided object.
In one possible embodiment, the method further comprises:
responding to the trigger operation of the target video preview information, and displaying the target video resource corresponding to the target video preview information according to a preset display mode; the preset display mode comprises a video display mode and a merchant characteristic information display mode; the video display mode is full screen playing; the merchant characteristic information display mode is floating at a preset video position; wherein the at least one video preview information comprises the target video preview information;
responding to a first sliding operation in the vertical direction, and displaying a next video resource corresponding to the target video resource according to a preset display mode; the arrangement serial number of the next video resource in the search result page is greater than the arrangement serial number of the target video resource;
responding to a second sliding operation in the vertical direction, and displaying a last video resource corresponding to the target video resource according to a preset display mode; and the arrangement sequence number of the last video resource in the search result page is smaller than the arrangement sequence number of the target video resource.
In one possible embodiment, the method further comprises:
displaying at least one control to be used on a target video corresponding to the target video preview information; the at least one control to be used comprises an object information display control and/or a will expression control;
if the at least one control to be used comprises an object information display control, displaying the purchase information of the object in response to the triggering operation aiming at the object information display control;
and if the at least one control to be used comprises a will expression control, responding to the trigger operation of selecting the control according to the will, and updating the display state of the will expression control.
In a possible implementation, the obtaining process of the plurality of video resources includes:
determining a plurality of merchants according to the key words so that the objects provided by the merchants are matched with the key words;
and screening the display video corresponding to each merchant from at least one candidate video corresponding to each merchant to obtain video resources related to each display video.
In a possible implementation, the information query request further includes a geographic location, and the determining a plurality of merchants according to the keyword includes:
determining a recommendation list to be used according to the keywords and the geographic position; the recommendation list to be used is used for representing a merchant recommendation list corresponding to the keyword in the geographic position;
determining the plurality of merchants from the to-use recommendation list.
In one possible implementation, the video dimensions include at least one of a merchant video dimension, an object video dimension, and a route video dimension;
and/or the presence of a gas in the gas,
the object dimension includes at least one of an object introduction dimension and an object review dimension.
The embodiment of the application also provides an information query method, which comprises the following steps:
acquiring an information query request, wherein the information query request at least comprises keywords related to the life service class;
determining a plurality of merchants according to the keywords; wherein the object provided by the merchant matches the keyword;
screening a display video corresponding to each merchant from at least one candidate video corresponding to each merchant to obtain video resources related to each display video; the video resources comprise video preview information and merchant characteristic information;
and sending each video resource to the terminal equipment so that the terminal equipment displays each video resource.
In a possible implementation manner, the sending the video resources corresponding to the multiple merchants to the terminal device includes:
generating a video card corresponding to each merchant according to the video resources corresponding to each merchant; the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing mode;
and sending the video cards corresponding to the multiple merchants to the terminal equipment.
In one possible implementation, the multiple merchants include a target merchant, and the generation process of the video card corresponding to the target merchant includes:
generating a display control corresponding to the target merchant according to the merchant characteristic information of the target merchant, so that the display control is used for displaying the merchant characteristic information of the target merchant;
generating a jump page corresponding to the display control according to the aggregated content of the target merchant in multiple dimensions, so that the jump page is used for displaying the aggregated content of the target merchant in multiple dimensions; the display control comprises a display control and a skip page, wherein the skip page corresponding to the display control is a page which is displayed in response to the triggering operation of the display control;
and splicing the video preview information of the target merchant with the display control corresponding to the target merchant according to a preset splicing mode to obtain a video card corresponding to the target merchant.
In one possible embodiment, the information query request further includes a geographic location, and the method further includes:
acquiring a merchant recommendation list corresponding to the keyword in the geographic position, wherein the merchant recommendation list comprises recommendation sequences of the multiple merchants, and the recommendation sequences are generated based on interaction data of the merchants;
determining a recommendation identifier of the target merchant according to the merchant recommendation list;
combining the recommended identification of the target merchant with the video preview information of the target merchant according to a preset combination mode to obtain the combined video preview information of the target merchant;
the splicing the video preview information of the target merchant with the display control corresponding to the target merchant according to a preset splicing mode to obtain the video card corresponding to the target merchant includes:
and splicing the combined video preview information of the target commercial tenant with the display control corresponding to the target commercial tenant according to a preset splicing mode to obtain a video card corresponding to the target commercial tenant.
In a possible implementation manner, if the information query request further includes a specific location, the determining process of the multiple merchants includes:
determining a plurality of candidate merchants matched with the specific position;
determining a recommendation score of each alternative merchant according to user authorization data corresponding to the terminal equipment and the information to be used of each alternative merchant; the information to be used is used for representing a recommendation reference factor of the alternative object provided by the alternative merchant;
and screening the multiple commercial tenants from the multiple alternative commercial tenants according to the recommendation scores of the alternative commercial tenants.
In a possible implementation manner, if the number of the merchants is N, and the number of the candidate videos corresponding to the nth merchant is MnThen, the process of determining the display video corresponding to the nth merchant includes:
determining a recommendation score of the mth candidate video according to the video attribute of the mth candidate video corresponding to the nth merchant; wherein M is a positive integer, M is not more than Mn，MnIs a positive integer, N is less than or equal to N, and N is a positive integer;
m corresponding to the nth merchantnAnd determining the candidate video with the highest recommendation score in the candidate videos as the display video corresponding to the nth business.
An embodiment of the present application further provides a terminal device, including:
a request receiving unit, configured to receive an information query request, where the information query request at least includes a keyword related to a lifestyle service class;
the result display unit is used for displaying a plurality of video resources which are arranged in a preset direction on the search result page; each video resource comprises video preview information and merchant characteristic information of a merchant to which video content belongs, and an object provided by the merchant is matched with the keyword;
the content display unit is used for responding to triggering operation of merchant characteristic information of a merchant included in any video resource and displaying aggregated content of the merchant in multiple dimensions; wherein the dimensions include at least a video dimension and an object dimension.
An embodiment of the present application further provides a server, including:
the system comprises a request acquisition unit, a query processing unit and a query processing unit, wherein the request acquisition unit is used for acquiring an information query request which at least comprises keywords related to life service classes;
the merchant determining unit is used for determining a plurality of merchants according to the key words; wherein the object provided by the merchant matches the keyword;
the video screening unit is used for screening display videos corresponding to the merchants from at least one candidate video corresponding to the merchants and acquiring video resources related to the display videos; the video resources comprise video preview information and merchant characteristic information;
and the video sending unit is used for sending each video resource to the terminal equipment so as to enable the terminal equipment to display each video resource.
An embodiment of the present application further provides an apparatus, where the apparatus includes a processor and a memory:
the memory is used for storing a computer program;
the processor is used for executing any implementation mode of the information query method provided by the embodiment of the application according to the computer program.
The embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium is used for storing a computer program, and the computer program is used for executing any implementation manner of the information query method provided in the embodiment of the present application.
The embodiment of the present application further provides a computer program product, which when running on a terminal device, enables the terminal device to execute any implementation manner of the information query method provided by the embodiment of the present application.
Compared with the prior art, the embodiment of the application has at least the following advantages:
in the technical solution provided in the embodiment of the present application, after a terminal device receives an information query request, if the information query request at least includes a keyword related to a living service class, the terminal device may display a plurality of video resources arranged in a preset direction on a search result page, so that a terminal user can view each video resource in the preset direction. The video resources comprise video preview information and merchant characteristic information (such as popularity degree, distance between the video resources and the terminal user, whether group buying is supported or not) of merchants (such as a first restaurant and the like) to which the video content belongs, so that the video resources can display videos and merchant characteristic information related to the merchants, the display information of the merchants is enriched, the display effect of the query results on the search result page is improved, and the information query experience of the terminal user is improved.
In addition, the terminal device can also display the aggregated content of the business in multiple dimensions in response to the triggering operation of the terminal user on the business characteristic information (such as a control for displaying the business characteristic information) included in one video resource. The multiple dimensions at least include a video dimension (such as a video associated with the merchant) and an object dimension (such as group dish purchase, hairdressing packages, tickets, and the like), so that the aggregated content under the multiple dimensions can be introduced to the merchant more comprehensively, which is beneficial to further enriching the display information of the merchant, further improving the display effect of the query result on the search result page, and further improving the information query experience of the terminal user.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is an exemplary diagram of an application scenario of an information query method according to an embodiment of the present application;
fig. 2 is a schematic diagram of an information query method according to an embodiment of the present application;
FIG. 3 is a diagram of a search results page provided by an embodiment of the present application;
FIG. 4 is a schematic diagram of another search results page provided in an embodiment of the present application;
FIG. 5 is a schematic diagram of a jump page provided in an embodiment of the present application;
fig. 6 is a schematic diagram of a merchant aggregation page provided in an embodiment of the present application;
fig. 7 is a schematic diagram of a preset display manner according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of a terminal device according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application.
Detailed Description
The inventor of the present invention has found, in the research on the related display manners, that for some query targets (e.g., food targets such as beijing food, sanritun food, etc.), the terminal user wants to obtain more accurate and comprehensive information (e.g., dishes of a restaurant, restaurant environment, restaurant popularity, etc.) from the query result displayed by the terminal device, but the "related display manners" cannot satisfy the above requirements.
Based on the above discovery, in order to solve the technical problems described in the background section, an embodiment of the present application provides an information query method, including: after the terminal device receives the information query request, if the information query request at least comprises the keywords related to the life service class, the terminal device can display a plurality of video resources arranged in a preset direction on a search result page, so that a terminal user can view each video resource in the preset direction. The video resources comprise the video preview information and the merchant characteristic information of the merchant (such as a first restaurant and the like) to which the video content belongs, so that the video resources can display the videos relevant to the merchants and the merchant characteristic information, the display information of the merchants is enriched, the display effect of the query results on the search result page is improved, and the information query experience of the terminal user is improved. In addition, the terminal device can also display the aggregated content of the business in multiple dimensions in response to the triggering operation of the terminal user on the business characteristic information (such as a control for displaying the business characteristic information) included in one video resource. The multiple dimensions at least include a video dimension (such as a video associated with the merchant) and an object dimension (such as group dish purchase, hairdressing packages, tickets, and the like), so that the aggregated content under the multiple dimensions can be introduced to the merchant more comprehensively, which is beneficial to further enriching the display information of the merchant, further improving the display effect of the query result on the search result page, and further improving the information query experience of the terminal user.
In order to facilitate understanding of the technical solutions provided in the embodiments of the present application, the following description is made with reference to an application scenario shown in fig. 1. Fig. 1 is an exemplary diagram of an application scenario of an information query method according to an embodiment of the present application.
As shown in fig. 1, when the terminal user 101 wants to query a certain information (for example, a requirement of a living service class such as beijing food or sanritun food) by using the terminal device 102, the terminal user 101 may trigger an information query request on the terminal device 102, so that the information query request carries a keyword (for example, food) related to the living service class, so that after receiving the information query request, the terminal device 102 forwards the information query request to the server 103, so that the server 103 can determine a plurality of video resources matching the keyword according to the keyword (for example, food) carried by the information query request, and send the plurality of video resources to the terminal device 102, so that the terminal device 102 can display the plurality of video resources arranged according to a preset direction on a search result page.
Because each video resource comprises the video preview information of each merchant and the merchant characteristic information thereof, the terminal user 101 can check the video preview information of each merchant and the merchant characteristic information thereof from the search result page; in addition, the terminal user 101 can also perform a triggering operation by means of merchant feature information included in each video resource, and further check the aggregated content of the merchant in multiple dimensions, so that the terminal user 101 can obtain more comprehensive merchant information from the search result page, thereby being beneficial to improving the information query experience of the terminal user.
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In order to facilitate understanding of the technical solutions provided by the present application, the information query method provided by the embodiment of the present application is described below by taking an information interaction process between the server 103 and the terminal device 102 shown in fig. 2 as an example.
As shown in fig. 2, the information query method provided in the embodiment of the present application includes S1-S6:
s1: when the terminal user 101 triggers an information query request on the terminal device 102, the terminal device 102 transmits the information query request to the server 103.
Here, the end user 101 refers to a user of the terminal apparatus 102.
The information query request is used for requesting information query aiming at a certain query target (such as Beijing food, or Tritun food, etc.); and the information query request at least includes keywords (e.g., gourmet, etc.) related to the class of life service (e.g., beauty, fun, etc.).
In addition, in some cases, the information query request may further include a geographic location (e.g., beijing or trictun, etc.), so that the information query result corresponding to the information query request can be determined with reference to the geographic location in the following, so that the information query result can satisfy the limitation of the geographic location.
Based on the related content of S1, when the terminal user 101 wants to know some information related to the life service class (e.g., information such as beijing food shown in fig. 3, tricumn food shown in fig. 4), the terminal user 101 may edit the target to be queried (e.g., beijing food, tricumn food, etc.) on the terminal device 102 and trigger an information query request, so that the information query request is used to request an information query on the target to be queried, so that the terminal device 102 can transmit the information query request to the server 103 later, so that the server 103 can query information based on the keyword (in particular, the keyword related to the life service class) carried by the information query request.
S2: the server 103 determines N merchants according to the keywords carried by the information query request. Wherein N is a positive integer.
Wherein, the object provided by the nth merchant is matched with the keyword. N is a positive integer, and N is less than or equal to N.
The "nth merchant provided object" is used to indicate the service and/or goods provided by the nth merchant. For example, if the "keyword" is food, the nth merchant may refer to a store (e.g., a first restaurant) for providing food, and the "nth merchant-provided object" may refer to a commodity (e.g., a dish, a drink, a snack, etc.) for eating.
In addition, the embodiment of the present application does not limit the process of acquiring the "N products", for example, merchant search may be directly performed according to the keyword (e.g., "food" and the like) carried by the "information query request", so that the object provided by each merchant obtained by the search matches with the keyword.
In some cases, if the "information query request" further includes a geographic location, the merchant search may be performed by referring to the "keyword" and the geographic location at the same time, so that the searched object provided by each merchant matches with the "keyword", and the location of each merchant satisfies the limitation of the "geographic location". For ease of understanding, the following description is made with reference to an example.
As an example, if the "information query request" further includes a geographic location, the process of acquiring the N commodities may specifically include steps 11 to 12:
step 11: and determining a recommendation list to be used according to the keywords and the geographic position.
The to-be-used recommendation list (for example, a list) is used to represent the merchant recommendation list corresponding to the "keyword" in the "geographic location", so that the to-be-used recommendation list is used to represent the recommendation order of each merchant corresponding to the "keyword" in the "geographic location". For example, if the keyword is "food" and the "geographic location" is "beijing," the to-be-used recommendation list is used to indicate a merchant recommendation list corresponding to the beijing, so that the to-be-used recommendation list can indicate a recommendation order of each food merchant in the beijing range.
In addition, the embodiment of the present application does not limit the generation process of the "recommendation order", for example, the generation process may be performed based on interaction data of each merchant. Wherein "interaction data" is used to characterize a number of end-users' preferences (e.g., popularity, etc.) for a merchant; moreover, the "interaction data" is not limited in the embodiment of the present application, for example, the "interaction data" may include at least one of user search data, user purchase data, user comment data, user collection data, user browsing data, and user sharing data.
User search data is used to describe search behavior that occurs by a large number of end users for a business (e.g., a first restaurant) or an object provided by the business (e.g., a steak at the first restaurant).
User purchase data is used to describe the purchase behavior that occurs for a large number of end users for objects provided by a merchant.
The user comment data is used for describing evaluation behaviors of a large number of end users aiming at one merchant or objects provided by the merchant.
The user collection data is used for describing collection behaviors of a large number of terminal users aiming at one merchant or objects provided by the merchant; moreover, embodiments of the present application do not limit user collection data, for example, for a restaurant, the user collection data may include a collection of information (e.g., videos, merchant characteristic information, etc.) associated with the restaurant.
The user browsing data is used for describing browsing behaviors of a large number of terminal users aiming at a merchant or an object provided by the merchant; moreover, the embodiments of the present application do not limit the user browsing data, for example, for a restaurant, the user browsing data may include a playing amount of the video related to the restaurant, an access amount of the merchant characteristic information for the restaurant, and the like.
The user sharing data is used for describing sharing behaviors of a large number of terminal users aiming at one merchant or objects provided by the merchant.
Based on the related content in step 11, after the information query request is obtained, the server 103 may refer to the keyword and the geographic location included in the information query request, and determine the recommendation list to be used, so that the recommendation list to be used can accurately show the recommendation order of each merchant matching the keyword within the range defined by the geographic location, so that merchant screening can be performed subsequently based on the recommendation order.
Step 12: n merchants are determined from the to-be-used recommendation list.
In this embodiment, for the server 103, after the to-be-used recommendation list is obtained, N merchants may be screened from the to-be-used recommendation list (for example, the top N merchants may be extracted from the to-be-used recommendation list). It should be noted that, in the embodiment of the present application, N is not limited, for example, N may be preset, or may be determined according to the number of merchants in the "recommendation list to be used" (for example, a product between the number of merchants in the "recommendation list to be used" and a preset extraction ratio may be determined as N). Wherein, the preset extraction proportion can be preset.
Based on the related contents in the above steps 11 to 12, for the server 103, after the information query request is obtained, the keyword and the geographic position included in the information query request may be referred to first, and the recommendation list to be used is determined; and then screening N merchants from the recommendation list to be used so as to be capable of referring to videos associated with the N merchants and feeding back the information query request.
In some cases, to further enhance the information query experience of the end user 101, the "N merchants" may be filtered with reference to the personal preferences of the end user 101. Based on this, the embodiment of the present application further provides a possible implementation manner of determining N merchants, in this implementation manner, if the "information query request" further includes a specific location (for example, a specific geographic area like "trillion" or a certain business aggregation area), the determination process of "N merchants" may include steps 21 to 23:
step 21: a plurality of candidate merchants that match the particular location are determined.
The alternative merchants refer to merchants located in the area defined by the specific position; and the object provided by the alternate merchant matches the "keyword" above.
In addition, the number of the alternative merchants is higher than the number "N", and the number of the alternative merchants is not limited in the embodiment of the present application.
Step 22: and determining the recommendation score of each alternative merchant according to the user authorization data corresponding to the terminal device 102 and the information to be used of each alternative merchant.
The "user authorization data corresponding to the terminal device 102" refers to data information authorized by the terminal user 101 for the terminal device 102 (for example, the current location of the terminal user 101, the historical consumption behavior of the terminal user 101, the historical search behavior of the terminal user 101, the historical collection behavior of the terminal user 101, and the like), so that the "user authorization data corresponding to the terminal device 102" can represent the favorite features of the terminal user 101 (for example, the favorite features for the "gourmet food").
In addition, the user authorization data is not limited in the embodiments of the present application, and may include at least one of a geographical location where the end user 101 triggers the information query request, historical order information (e.g., restaurant order information) of the end user 101, historical access information (e.g., video access) of the end user 101, and collection information (e.g., video collection) of the end user 101, for example.
"information to be used by an alternative merchant" is used to indicate a recommended reference factor (for example, the taste of a dish, the goodness of the dish, and the like) of an alternative object (for example, a dish and the like) provided by the alternative merchant; moreover, the application embodiment does not limit the information to be used, for example, the "information to be used by the alternative merchant" may include description information of the alternative merchant, a geographic location of the alternative merchant, and attribute data of the alternative merchant (e.g., a video playing amount of the alternative merchant, a visiting amount of the alternative merchant, a collecting amount of the alternative merchant, a sharing amount of the alternative merchant, or a sales amount of the alternative merchant). Wherein, the description information of the alternative merchant is used for introducing the alternative merchant (for example, introducing restaurant dishes, restaurant environment, etc.).
"alternative merchant recommendation score" is used to indicate the likelihood of the alternative merchant being recommended to end user 101; for example, in a possible implementation manner, if the user authorization data corresponding to the terminal device 102 includes the geographic location where the end user 101 triggers the information query request, the historical subscription information of the end user 101, the historical access information of the end user 101, and the collection information of the end user 101, the number of the candidate merchants is G, and the information to be used by the G candidate merchant includes the description information of the G candidate merchant, the geographic location of the G candidate merchant, and the attribute data of the G candidate merchant, the process of determining the recommendation score of the G candidate merchant may include steps 31 to 33:
step 31: based on the historical subscription information of the end user 101, the historical access information of the end user 101, and the collection information of the end user 101, a user profile of the end user 101 is generated such that the user profile of the end user 101 is used to represent personal preferences (e.g., preferred food types, preferred restaurant types, etc.) of the end user 101. Wherein G is a positive integer, G is less than or equal to G, and G is a positive integer.
Step 32: and determining the heat value of the g candidate merchant according to the attribute data of the g candidate merchant. Wherein G is a positive integer, G is less than or equal to G, and G is a positive integer.
Wherein, the popularity value of the g-th candidate merchant is used for representing the popularity (i.e. popularity) of the g-th candidate merchant.
In addition, the method for calculating the popularity value of the g-th candidate merchant is not limited in the embodiment of the present application, for example, if the attribute data of the g-th candidate merchant may include the video playing amount of the g-th candidate merchant, the visit amount of the g-th candidate merchant, the collection amount of the g-th candidate merchant, the sharing amount of the g-th candidate merchant, and the sales amount of the g-th candidate merchant, the determining process of the popularity value of the g-th candidate merchant may include: and carrying out weighted summation on the video playing amount of the g-th candidate merchant, the visit amount of the g-th candidate merchant, the collection amount of the g-th candidate merchant, the sharing amount of the g-th candidate merchant and the sales amount of the g-th candidate merchant to obtain the heat value of the g-th candidate merchant.
Step 33: and determining the recommendation score of the g-th alternative merchant according to the heat value of each g-th alternative merchant, the correlation degree between the user image of the terminal user 101 and the description information of the g-th alternative merchant, and the distance between the geographical position where the terminal user 101 triggers the information query request and the geographical position of the g-th alternative merchant. Wherein G is a positive integer, G is less than or equal to G, and G is a positive integer.
In this embodiment of the application, if the number of the candidate merchants is G, the recommendation score of the G-th candidate merchant may be determined according to the popularity value of the G-th candidate merchant, the degree of correlation between the user image of the terminal user 101 and the description information of the G-th candidate merchant, and the distance between the geographic location where the terminal user 101 triggers the information query request and the geographic location of the G-th candidate merchant (for example, the popularity value of the G-th candidate merchant, the degree of correlation between the user image of the terminal user 101 and the description information of the G-th candidate merchant, and the distance between the geographic location where the terminal user 101 triggers the information query request and the geographic location of the G-th candidate merchant may be weighted and summed to obtain the recommendation score of the G-th candidate merchant), so that the recommendation score of the g-th candidate merchant can accurately represent the recommendation probability of the g-th candidate merchant. Wherein G is a positive integer, G is less than or equal to G, and G is a positive integer.
Based on the related content of step 22, for the server 103, after obtaining each candidate merchant, the recommendation score of each candidate merchant may be determined by referring to the user authorization data corresponding to the terminal device 102 and the information to be used of each candidate merchant, so that the recommendation score of each candidate merchant can respectively indicate the recommendation probability of each candidate merchant recommended to the terminal user 101.
Step 23: and screening N commercial tenants from the multiple candidate commercial tenants according to the recommendation scores of the candidate commercial tenants.
In this embodiment of the application, after obtaining the recommendation scores of all candidate merchants, N merchants may be screened from all candidate merchants according to the recommendation score of each candidate merchant (for example, the N merchants may be the N candidate merchants with the highest recommendation score among all candidate merchants), so that the video associated with the N merchants can be referred to in the following, and feedback is performed on the information query request.
Based on the relevant contents of the above steps 21 to 23, it can be known that, after the information query request is acquired, the server 103 may first refer to a keyword (e.g., food) and a specific location (e.g., san ritun, etc.) included in the information query request to determine a plurality of candidate merchants; then, according to the recommendation score of each candidate merchant, N merchants are screened from all the candidate merchants, so that the N merchants are more in line with the personal preferences of the end user 101 (for example, the personal preference characteristics of the end user 101 for the food).
Based on the relevant content of S2, for the server 103, after the information query request is obtained, it may refer to information (e.g., keywords and/or geographic location) carried by the information query request to determine some candidate merchants (e.g., the above candidate merchants and merchants existing in the above "to-be-used recommendation list"), etc.); and then screening N merchants from the candidate merchants so as to be capable of referring to videos associated with the N merchants and feeding back the information query request.
S3: the server 103 screens out a display video corresponding to the nth business from at least one candidate video corresponding to the nth business. Wherein N is a positive integer and is less than or equal to N.
The candidate video corresponding to the nth merchant is a video having an association relationship with the nth merchant (for example, a video for introducing the nth merchant and/or an object provided by the nth merchant, or a video in which the nth merchant or a position where the nth merchant is located is used as video publishing annotation information, etc.).
The "display video corresponding to the nth business" refers to a video that has an association relationship with the nth business and needs to be displayed to the end user 101.
In addition, the screening process of the "display video corresponding to the nth merchant" is not limited in the embodiments of the present application, for example, in a possible implementation manner, if the number of the candidate videos corresponding to the nth merchant is MnThen, the screening process of the "display video corresponding to the nth merchant" may specifically include steps 41 to 42:
step 41: and determining the recommendation score of the mth candidate video according to the video attribute of the mth candidate video corresponding to the nth merchant. Wherein M is a positive integer, M is not more than Mn，MnIs a positive integer.
The video attribute is used for representing the availability degree of a candidate video; furthermore, the video attribute is not limited in the embodiments of the present application, for example, the video attribute may include at least one of video popularity, video quality, video content, a degree of correlation between a video and an object to be recommended, or video distribution time. Wherein the video popularity is used to represent the popularity of a video. Video quality refers to the presentation quality (e.g., jitter, quality of image, ratio of useful content carried, etc.) of a video. Video content refers to useful information presented by a video (e.g., restaurant explanation information, restaurant punch-card information, restaurant dish introduction information, restaurant environment introduction information, etc.).
The "recommendation score for the mth candidate video" is used to indicate the possibility that the mth candidate video corresponding to the nth merchant is recommended to the end user 101.
In addition, the embodiment of the present application is not limited to the implementation of step 41, for example, if the video attribute includes video popularity, video quality, video content, a degree of correlation between the video and the business, and video distribution time, step 41 may specifically include steps 411 to 416:
step 411: and determining the popularity recommendation score of the mth candidate video according to the video popularity of the mth candidate video.
In fact, if the video popularity of the mth candidate video is higher, it indicates that the more users like the mth candidate video, and thus indicates that the mth candidate video should be recommended to the end user. Based on this, the popularity recommendation score of the mth candidate video is positively correlated with the video popularity of the mth candidate video.
In addition, the embodiment of the present application is not limited to the implementation of step 411, and may be implemented by any existing or future method capable of performing positive correlation calculation.
Step 412: and determining the quality recommendation score of the mth candidate video according to the video quality of the mth candidate video.
In fact, if the video quality of the mth candidate video is better (e.g., no motion, clearer image quality, higher percentage of useful content carried, etc.), it indicates that the mth candidate video should be recommended to the end user. Based on this, the quality recommendation score of the mth candidate video is positively correlated to the video quality of the mth candidate video.
In addition, the embodiment of the present application is not limited to the implementation of step 412, and may be implemented by any existing or future method capable of performing positive correlation calculation.
Step 413: and determining the content recommendation score of the mth candidate video according to the video content of the mth candidate video.
In fact, if the video content of the mth candidate video is more covered with respect to the user attention content (e.g., restaurant explanation information, restaurant card-punching information, restaurant dish introduction information, restaurant environment introduction information, etc.), this means that the mth candidate video should be recommended to the terminal user more. Based on this, the content recommendation score of the mth candidate video is positively correlated with the coverage degree of the video content of the mth candidate video for the user attention content. The user attention content may be preset or may be mined from a large amount of user data.
In addition, the embodiment of step 413 is not limited, and any existing or future method capable of performing positive correlation calculation may be used.
Step 414: and determining the associated recommendation score of the mth candidate video according to the correlation degree between the mth candidate video and the nth business.
And the correlation degree between the mth candidate video and the business is used for representing the matching degree between the useful content carried by the mth candidate video and the nth business.
In fact, if the correlation degree between the mth candidate video and the nth business is higher, it indicates that the mth candidate video should be recommended to the end user more. Based on this, the recommended associated score of the mth candidate video is positively correlated with the above-mentioned correlation degree.
In addition, the embodiment of the present application is not limited to the implementation of step 414, and may be implemented by any existing or future method capable of performing positive correlation calculation.
Step 415: and determining the time recommendation score of the mth candidate video according to the time difference between the video publishing time of the mth candidate video and the triggering time of the information query request.
In fact, if the time difference between the video publishing time of the mth candidate video and the triggering time of the information query request is smaller, the closer the video publishing time of the mth candidate video is to the time of the terminal user triggering the information query request is, thereby indicating that the useful content presented by the mth candidate video is more accurate, and further indicating that the mth candidate video should be recommended to the terminal user. Based on this, the time recommendation score of the mth candidate video is inversely related to the time difference.
In addition, the embodiment of the present application is not limited to the implementation of step 415, and may be implemented by any existing or future method capable of performing a negative correlation calculation.
Step 416: and determining the recommendation score of the mth candidate video according to the heat recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the content recommendation score of the mth candidate video, the associated recommendation score of the mth candidate video and the time recommendation score of the mth candidate video.
In this embodiment, the recommendation score of the mth candidate video may be determined according to the popularity recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the content recommendation score of the mth candidate video, the associated recommendation score of the mth candidate video, and the time recommendation score of the mth candidate video (for example, the popularity recommendation score of the mth candidate video, the quality recommendation score of the mth candidate video, the content recommendation score of the mth candidate video, the associated recommendation score of the mth candidate video, and the time recommendation score of the mth candidate video are weighted and summed to obtain the recommendation score of the mth candidate video).
Based on the related content in step 41, M corresponding to the nth merchant is obtainednAfter each candidate video, the recommendation score of each candidate video corresponding to the nth business can be calculated according to the video attribute of each candidate video corresponding to the nth business, so that the display video corresponding to the nth business can be determined based on the recommendation score in the following.
Step 42: m corresponding to nth merchantnAnd determining the candidate video with the highest recommendation score in the candidate videos as the display video corresponding to the nth business.
In the embodiment of the application, the recommended score to the Mth candidate video corresponding to the nth merchant is obtainednFollowing the recommendation score for each candidate video, the recommendation score for the 1 st candidate video, the recommendation score for the 2 nd candidate video, … …, Mth candidate video may be scorednAnd comparing the recommendation scores of the candidate videos to determine the candidate video with the highest recommendation score, and determining the candidate video with the highest recommendation score as the display video corresponding to the nth business.
Based on the related content of S3, for the server 103, after acquiring the N merchants associated with the "keyword", the display video corresponding to each merchant may be respectively screened from at least one candidate video corresponding to each merchant, so that the display video corresponding to each merchant can introduce each merchant more accurately and more comprehensively, so that the subsequent terminal user 101 can acquire more accurate and more comprehensive information related to each merchant from the display video corresponding to each merchant, and the information acquisition accuracy of the terminal user 101 is improved.
S4: the server 103 acquires a video resource associated with the nth presentation video. Wherein N is a positive integer and is less than or equal to N.
The "nth display video" refers to the display video corresponding to the "nth business" above.
The "video resource associated with the nth display video" is used for displaying the nth display video and merchant feature information of a merchant (i.e., nth merchant) to which the video content of the nth display video belongs; moreover, the video resource associated with the nth display video is not limited in the embodiment of the present application, for example, the video resource may specifically include video preview information corresponding to the nth display video and merchant feature information corresponding to the nth display video.
"video preview information corresponding to the nth display video" refers to preview information of the nth display video; furthermore, the embodiment of the present application is not limited to "video preview information corresponding to the nth display video", and for example, the video preview information may be the nth display video, and may also include at least one frame of image data in the nth display video.
"merchant characteristic information corresponding to the nth display video" refers to merchant characteristic information of a merchant (i.e., nth merchant) to which the video content of the nth display video belongs; moreover, embodiments of the present application do not limit "merchant characteristic information," which may specifically include at least one of heat characterization data (e.g., "3259.5 w" in fig. 3), a group purchase available identifier (e.g., "group" in fig. 3), a distance from the current geographic location of terminal device 102 (e.g., "15.7 km" in fig. 3), an identifier map of the merchant (e.g., "identifier map shown as 302 in fig. 3), or a user collection (e.g.," 100w collection "in fig. 4), for example.
In addition, in order to further improve flexibility of merchant characteristic information display, the merchant characteristic information may be determined according to a geographic location carried by the information query request, and the method specifically includes: if the geographic location is an administrative division identifier (e.g., beijing, etc.), the first information set may be determined as merchant characteristic information; if the geographic location belongs to a preset area identifier (e.g., san lingo, etc.), the second information set may be determined as merchant feature information. Wherein the first set of information may be predetermined (e.g., as shown in fig. 3, the first set of information may include heat characterization data, a group purchase identifier, a distance from the current geographic location of the terminal device 102, and an identifier map of the merchant). The second set of information may also be predetermined (e.g., as shown in fig. 4, the second set of information may include a user collection, a group-buybable identifier, a distance from the current geographic location of the terminal device 102, and an identifier map of the merchant).
In addition, the embodiment of the application does not limit the obtaining manner of the video resource associated with the nth display video, for example, the video resource associated with the display video may be generated according to the display video after the display video corresponding to the nth business is obtained. For another example, after the display video corresponding to the nth merchant is acquired, the video resource associated with the display video, which is generated and stored in advance, may be retrieved from the preset storage location according to the display video.
Based on the related content of S4, for the server 103, after obtaining the display video corresponding to the N merchants, the display video corresponding to the nth merchant may be referred to, and the video resource associated with the nth display video may be obtained, so that the video resource can represent the merchant characteristic information of the merchant (that is, the nth merchant) to which the video content of the nth display video belongs, so that the subsequent end user 101 can obtain richer information related to the nth merchant from the video resource. Wherein N is a positive integer and is less than or equal to N.
S5: the server 103 transmits the N video assets to the terminal device 102.
The nth video resource refers to a video resource associated with the display video corresponding to the nth business.
In addition, the embodiment of the present application is not limited to the implementation of S5, for example, the N video resources may be directly sent to the terminal device 102, so that the terminal device 102 can display the N video resources arranged in the preset direction on the search result page. The preset direction may be preset, for example, the preset direction may be a transverse direction (as shown in fig. 3).
Actually, in order to further improve the display effect of the "N video resources", the display may be performed in a manner of a video card. Based on this, the present application provides a possible implementation manner of S5, which may specifically include S51-S52:
s51: the server 103 generates a video card corresponding to the nth merchant according to the video resource corresponding to the nth merchant. Wherein N is a positive integer and is less than or equal to N.
The "video resource corresponding to the nth merchant" refers to the video resource associated with the "display video corresponding to the nth merchant".
The "video card corresponding to the nth merchant" is used for displaying the video resource corresponding to the nth merchant in a video card form (for example, the video card form 301 shown in fig. 3); and the video card corresponding to the nth merchant is obtained by splicing the video preview information corresponding to the nth display video and the merchant characteristic information corresponding to the nth display video according to a preset splicing mode. The "preset splicing manner" may be preset (for example, it may be a longitudinal side-by-side manner shown in fig. 3).
In addition, the embodiment of the present application does not limit the generation process of the "video card corresponding to the nth merchant", and for example, in one possible implementation, the method may specifically include steps 51 to 53:
step 51: and generating a display control corresponding to the nth merchant according to the merchant characteristic information of the nth merchant, so that the display control is used for displaying the merchant characteristic information of the nth merchant.
The display control corresponding to the nth merchant is used for displaying merchant characteristic information of the nth merchant; moreover, the embodiment of the present application does not limit the "presentation control," and for example, the "presentation control" may be any control that can perform a triggering operation (e.g., a clicking operation).
Step 52: and generating a jump page corresponding to the nth display control according to the aggregated content of the nth merchant in multiple dimensions, so that the jump page is used for displaying the aggregated content of the nth merchant in multiple dimensions.
The "nth display control" refers to the display control corresponding to the "nth merchant".
The "jump page corresponding to the nth display control" is a page having a binding relationship with the nth display control, so that the jump page can be displayed in response to the triggering operation of the end user 101 on the display control. That is, after the end user 101 performs a triggering operation (e.g., a clicking operation) on the nth display control (e.g., 303 in fig. 3), the terminal device 101 may display a "jump page corresponding to the nth display control" (e.g., a page shown in fig. 5), so that the jump page can display the aggregated content of the nth merchant in multiple dimensions.
"aggregated content of the nth merchant in multiple dimensions" is used to introduce information related to the nth merchant in more detail; moreover, the embodiments of the present application do not limit "multiple dimensions", and for example, the multiple dimensions may specifically include at least one of a video dimension, an object dimension, a merchant basic information dimension, and a merchant popularity dimension.
The 'video dimension' is used for information introduction in a video form; moreover, embodiments of the present application do not limit the "video dimension," which may include at least one of a merchant video dimension, an object video dimension, and a route video dimension, for example.
The "merchant video dimension" is used to introduce a merchant in video form. For example, the aggregated content of the nth business in the business video dimension is obtained by aggregating a plurality of videos for introducing the nth business, so that the end user 101 can obtain more introduction information for the nth business from the aggregated content.
The "object video dimension" is used to introduce objects provided by a business in video form. For example, the aggregated content of the nth business in the object video dimension is obtained by aggregating a plurality of videos for introducing the object (e.g., dishes) provided by the nth business, so that the end user 101 can obtain more introduction information for the object (e.g., dishes) provided by the nth business from the aggregated content.
The "route video dimension" is used to introduce a corresponding route for a business (e.g., a route to reach the business from a place, etc.) in the form of a video. For example, the aggregated content of the nth business in the route video dimension is obtained by aggregating a plurality of videos for introducing the route corresponding to the nth business, so that the terminal user 101 can obtain more introduction information for the route corresponding to the nth business from the aggregated content.
"object dimension" refers to the introduction of information for an object provided by a merchant; furthermore, the embodiment of the present application does not limit the "object dimension", for example, the object dimension may specifically include an object introduction dimension and/or an object comment dimension.
The "object introduction dimension" is used to introduce objects provided by one merchant. For example, if the nth merchant is a first restaurant, the aggregated content of the nth merchant in the object introduction dimension is used to introduce dishes (such as the content shown in 502 and 504 in fig. 5) provided by the first restaurant.
The "object review dimension" is used to introduce comments associated with an object provided by a merchant. For example, if the nth merchant is a first restaurant, the aggregated content of the nth merchant in the object introduction dimension is used to introduce comments (such as the content shown in 505 in fig. 5) associated with dishes provided by the first restaurant.
The 'merchant basic information dimension' is used for introducing basic information (such as merchant name, business hours, contact information, address and the like) of one merchant; moreover, embodiments of the present application do not define aggregated content in the merchant base information dimension, which may include, for example, the content shown at 501 in fig. 5.
Based on the related content of step 52, a jump page corresponding to the nth display control may be generated according to the aggregated content of the nth merchant in multiple dimensions, so that the jump page is used to display the aggregated content of the nth merchant in multiple dimensions, so that the end user 101 may not only directly see the merchant feature information of the nth merchant displayed on the nth display control, but also view the aggregated content of the nth merchant in multiple dimensions by means of a triggering operation for the nth display control, so that the end user 101 may view more detailed introduction information for the nth merchant.
Step 53: and splicing the video preview information of the nth merchant with the display control corresponding to the nth merchant according to a preset splicing mode to obtain the video card corresponding to the nth merchant.
In the embodiment of the application, after the video preview information of the nth merchant and the display control corresponding to the nth merchant are obtained, the video preview information of the nth merchant and the display control corresponding to the nth merchant can be spliced according to a preset splicing mode to obtain the video card corresponding to the nth merchant, so that the video card can better and more comprehensively display more detailed related information of the nth merchant.
Based on the above related contents of steps 51 to 53, in some cases, the related information of the nth merchant may be displayed by means of a triggerable display control, so that the video card corresponding to the nth merchant generated based on the display control can better and more comprehensively display the more detailed related information of the nth merchant.
In addition, in order to further improve the information display effect of the video card, an embodiment of the present application further provides another possible implementation manner of the generation process of the "video card corresponding to the nth merchant", and if the information query request includes a keyword (e.g., a gourmet food) and a geographic location (e.g., beijing, etc.), the method may specifically include steps 61 to 66:
step 61: and acquiring a merchant recommendation list corresponding to the keyword in the geographic position, wherein the merchant recommendation list comprises recommendation sequences of a plurality of merchants.
It should be noted that, since the "business recommendation list corresponding to the keyword in the geographic position" is the above "to-be-used recommendation list", the content related to the "business recommendation list corresponding to the keyword in the geographic position" is referred to as the content related to the above "to-be-used recommendation list".
Step 62: and determining the recommendation identifier of the nth merchant according to the merchant recommendation list.
The recommendation identifier of the nth merchant is used for uniquely identifying the recommendation sequence of the nth merchant; furthermore, the embodiment of the present application does not limit the "recommended identifier of the nth merchant", and may be "TOP 1" shown in fig. 3, for example.
And step 63: and combining the recommendation identifier of the nth merchant with the video preview information of the nth merchant according to a preset combination mode to obtain the combined video preview information of the nth merchant.
The preset combination mode may be preset, and for example, the preset combination mode may specifically be that the recommendation identifier floats at a preset position (e.g., the upper left corner shown in fig. 3) of the video preview information.
The "combined video preview information of the nth merchant" is used for displaying the recommendation identifier of the nth merchant and the video preview information of the nth merchant.
Step 64: and generating a display control corresponding to the nth merchant according to the merchant characteristic information of the nth merchant, so that the display control is used for displaying the merchant characteristic information of the nth merchant.
Step 65: and generating a jump page corresponding to the nth display control according to the aggregated content of the nth merchant in multiple dimensions, so that the jump page is used for displaying the aggregated content of the nth merchant in multiple dimensions.
It should be noted that, for the relevant contents of steps 64 to 65, see steps 51 to 52 above, respectively.
And step 66: and splicing the combined video preview information of the nth merchant with the display control corresponding to the nth merchant according to a preset splicing mode to obtain the video card corresponding to the nth merchant.
In the embodiment of the application, after the combined video preview information of the nth merchant and the display control corresponding to the nth merchant are obtained, the combined video preview information of the nth merchant and the display control corresponding to the nth merchant can be spliced according to a preset splicing mode to obtain the video card corresponding to the nth merchant, so that the video card can better and more comprehensively display more detailed related information of the nth merchant.
Based on the above related contents of steps 61 to 66, in some cases, the recommended order of the nth merchant may also be displayed by using a video card corresponding to the nth merchant, so that the video card can better and more comprehensively display more detailed related information of the nth merchant.
Based on the above-mentioned related content of S51, for the server 103, after the video resource corresponding to the nth merchant is acquired, the video card corresponding to the nth merchant may be generated by referring to the video resource corresponding to the nth merchant, so that the video card can better and more comprehensively exhibit more detailed related information of the nth merchant.
S52: the server 103 sends the video cards corresponding to the N merchants to the terminal device.
In this embodiment, after obtaining the video cards corresponding to the N merchants, the server 103 may directly send the N video cards to the terminal device 102, so that the terminal device 102 can display the N video cards arranged in a preset direction on a search result page (for example, a card set shown in 304 in fig. 3, or a card set corresponding to "shantun food" shown in fig. 4).
S6: the terminal device 102 displays N video resources arranged in a preset direction on the search result page.
The "search result page" is used for displaying the information query result aiming at the "information query request"; furthermore, the embodiment of the present application does not limit the "search result page", and may be, for example, a page shown in fig. 3 or fig. 4.
As can be seen, after the terminal device 102 receives the N video resources (or N video cards) sent by the server 103, the N video resources (or N video cards) may be displayed in an arrangement according to a preset direction (e.g., a horizontal direction), so that the terminal user 101 can sequentially view the N video resources (or N video cards) through a sliding operation (e.g., a horizontal sliding operation) in the preset direction.
That is, the terminal apparatus 102 may switch to present N video cards in the first area of the search result page in response to the sliding operation in the preset direction. The "first area" refers to a predetermined area for displaying each video (e.g., a video display area included in the area 304 of fig. 3).
In some cases, if the merchant characteristic information is displayed on a triggerable presentation control, the end user 101 may view a jump page corresponding to the presentation control by means of the presentation control. That is, after the end user 101 performs a triggering operation on the merchant characteristic information (i.e., a display control for displaying the merchant characteristic information) included in the nth video resource, the terminal device 102 displays the aggregated content of the nth merchant in multiple dimensions. Wherein N is a positive integer and is less than or equal to N.
In addition, the embodiment of the present application does not limit the arrangement order of the "N video resources", for example, if the information query request further includes a geographic location, the recommendation identifier is displayed on the video preview information in each video resource, and the N video resources are arranged according to the recommendation identifier. Wherein, the "recommendation identifier" is determined based on the merchant recommendation list (i.e., the above "to-be-used recommendation list") corresponding to the "geographic location" of the "keyword"; and the content related to the "recommendation flag" is referred to as the content related to the "recommendation flag" in step 62 above.
In some cases, the video preview information may also perform a trigger operation, so that the terminal device 102 may display an nth video resource corresponding to the nth video preview information according to a preset display manner in response to a trigger operation (e.g., a click operation) of the terminal user 101 for the nth video preview information. Wherein N is a positive integer and is less than or equal to N.
Here, the "nth video preview information" refers to video preview information included in the nth video resource.
The preset display mode refers to a preset display mode (such as the display mode shown in fig. 7); and the preset display mode can comprise a video display mode and a merchant characteristic information display mode. The video display mode is full-screen playing. The merchant characteristic information is shown floating at a preset position (for example, 701 in fig. 7) of the video.
As can be seen, after the terminal user 101 performs a trigger operation on the video preview information included in the nth video resource, the terminal device 102 may perform full-screen playing on the nth video, and float the merchant feature information of the nth merchant at the preset video position of the nth video, so that the terminal user 101 can check the aggregated content of the nth merchant in multiple dimensions by performing the trigger operation on the merchant feature information.
In addition, in order to improve the information display effect, when the terminal device 102 displays the nth video resource according to the preset display mode, at least one control to be used may be displayed on the nth video. Wherein the "at least one to-be-used control" includes an object information presentation control (e.g., a control for displaying "time-limited offer" in fig. 7) and/or a wish expression control (e.g., a control for displaying "it wants to go" in fig. 7).
The object information display control is used for displaying relevant information (such as purchase preference information and the like) of an object provided by the nth merchant; and the terminal device 102 may present the relevant information (e.g., purchase offer information, etc.) of the object provided by the nth merchant in response to a triggering operation (e.g., clicking operation) of the terminal user 101 with respect to the "object information presentation control".
"intent expression control" is used to show the intent of end user 101 for the nth merchant (especially, whether or not to go to the nth merchant); and the terminal device 102 may update the display state of the "intention expression control" in response to a triggering operation (e.g., a clicking operation) of the terminal user 101 with respect to the "intention expression control", so that different display states are respectively used for representing different intentions of the nth merchant (e.g., no intention to go to the nth merchant or desire to go to the nth merchant).
It can be seen that, when an "object information display control" is displayed on the nth video played in full screen, the terminal device 102 may display the purchase information of the object provided by the nth merchant in response to a trigger operation (e.g., a click operation) of the terminal user 101 for the "object information display control"; moreover, when the "intention expression control" is shown on the nth video played in full screen, the terminal device 102 may update the display state of the "intention expression control" in response to a trigger operation (e.g., a click operation) of the terminal user 101 for the "intention expression control" so that the display state can indicate an intention of the terminal user 101 for the nth merchant (e.g., do not want to go to the nth merchant or want to go to the nth merchant).
In addition, when the terminal device 102 displays the nth video resource in the preset display manner, the terminal device 102 may further display a next video resource corresponding to the nth video resource in the preset display manner in response to a first sliding operation (e.g., an upward sliding operation, etc.) of the terminal user 101 in the vertical direction; and the sequence number of the next video resource in the search result page is greater than the sequence number of the nth video resource.
Similarly, when the terminal device 102 displays the nth video resource in the preset display manner, the terminal device 102 may also display, in response to a second sliding operation (e.g., a downward sliding operation, etc.) of the terminal user 101 in the vertical direction, a previous video resource corresponding to the nth video resource in the preset display manner; and the arrangement sequence number of the last video resource in the search result page is smaller than the arrangement sequence number of the nth video resource.
In some cases, the terminal user 101 wants to view the "to-be-used recommendation list" described above, so to meet the above requirement, recommendation prompt information corresponding to the keyword in the geographic location may be presented on the search result page, so that the terminal device 102 may present a recommendation merchant aggregation page (as shown in fig. 6) in response to a triggering operation (e.g., a clicking operation, etc.) of the terminal user 101 for the recommendation prompt information.
The "recommendation prompting information" is used to prompt the terminal user 101 of the viewing position of the "to-be-used recommendation list" above; the embodiment of the present application does not limit the "recommendation prompting information", and may be, for example, "beijing food popular ranking chart …" in fig. 3.
The "recommended merchant aggregation page" is used to display the above "to-be-used recommendation list" so that the "recommended merchant aggregation page" can sequentially display the display controls for displaying the merchant feature information of the N merchants according to the recommendation order of the N merchants.
In addition, a second region (e.g., 601 in fig. 6) of the recommended merchant syndication page is used for displaying a label of the keyword (e.g., "food" label in fig. 6) and labels of a plurality of entity categories (e.g., "snack food" label, "bread dessert" label, "barbecue" label, "korean cuisine" label, etc. in fig. 6); and a third area (such as the area shown at 602 in fig. 6) of the recommended merchant aggregation page is used for showing a recommended merchant list corresponding to any one of the tags.
Wherein the "entity category" is determined based on the keyword (for example, the entity categories such as "snack food", "bread dessert", "barbecue", "korean cuisine", etc. are determined based on the keyword "food").
The recommended merchant list comprises characteristic information of each recommended merchant and object information of a provided object of the characteristic information. Here, the "feature information of the recommended merchant" is used to indicate a feature of the recommended merchant (for example, "heat 8373.2 w", "first restaurant", "party", "sunny area", and the like in fig. 6). "object information" is used to describe the object provided by the recommended merchant; furthermore, the embodiment of the present application does not limit the "object information", and for example, the object information may include "hot pot", "312/person", and the like in fig. 6.
In addition, the display manner of the "feature information of the recommended merchant and the object information of the providing object of the feature information" is not limited in the embodiment of the present application, and for example, the feature information may be displayed on a triggerable control, so that the terminal device 102 may display the aggregated content (the content shown in fig. 5) of the recommended merchant in multiple dimensions in response to the triggering operation of the terminal user 101 on the triggerable control.
Based on the above-mentioned related contents of S1 to S6, after the terminal device 102 receives the information query request including the keyword related to the lifestyle service class, the terminal device 102 may forward the information query request to the server 103, so that the server 103 can determine a plurality of video resources matching the keyword according to the keyword (e.g., food) included in the information query request, and send the plurality of video resources to the terminal device 102, so that the terminal device 102 can display the plurality of video resources arranged in the preset direction on the search result page, so that the terminal user 101 can view the video resources in the preset direction.
The video resources comprise the video preview information and the merchant characteristic information of the merchant (such as a first restaurant and the like) to which the video content belongs, so that the video resources can display the videos relevant to the merchants and the merchant characteristic information, the display information of the merchants is enriched, the display effect of the query results on the search result page is improved, and the information query experience of the terminal user is improved.
The video preview information included in each video resource is determined by the server 103 according to the matching degree between the object provided by each business and the keyword included in the information query request and the candidate videos corresponding to each business, so that each video preview information can be introduced to each business better and more comprehensively, thereby being beneficial to further enriching the display information of each business, further improving the display effect of the query result on the search result page, and further being beneficial to improving the information query experience of the terminal user.
In addition, the terminal device 102 can also present the aggregated content of the merchant in multiple dimensions in response to the triggering operation of the terminal user 101 on the merchant feature information (e.g., a control for presenting the merchant feature information) included in the video resource. The multiple dimensions at least include a video dimension (such as a video associated with the merchant) and an object dimension (such as group dish purchase, hairdressing packages, tickets, and the like), so that the aggregated content under the multiple dimensions can be introduced to the merchant more comprehensively, which is beneficial to further enriching the display information of the merchant, further improving the display effect of the query result on the search result page, and further improving the information query experience of the terminal user.
Based on the related content of the information query method, the embodiment of the application further provides a terminal device and a server, which are described below with reference to the accompanying drawings respectively.
As shown in fig. 8, the figure is a schematic structural diagram of a terminal device provided in an embodiment of the present application; also, the terminal apparatus 800 includes:
a request receiving unit 801, configured to receive an information query request, where the information query request includes at least a keyword related to a lifestyle service class;
a result displaying unit 802, configured to display, on a search result page, a plurality of video resources arranged in a preset direction; each video resource comprises video preview information and merchant characteristic information of a merchant to which video content belongs, and an object provided by the merchant is matched with the keyword;
a content presentation unit 803, configured to present, in response to a trigger operation on merchant feature information of a merchant included in any video resource, aggregated content of the merchant in multiple dimensions; wherein the dimensions include at least a video dimension and an object dimension.
In a possible implementation manner, the video resource is displayed in the form of a video card, and the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing manner;
the terminal device 800 further includes:
and the first display unit is used for responding to the sliding operation in the preset direction and switching and displaying the video card in a first area of the search result page.
In a possible implementation manner, the information query request further includes a geographic location, and the terminal device 800 further includes:
the second display unit is used for displaying recommendation marks on the video preview information, and the video resources are arranged according to the recommendation marks; and the recommendation identification is determined based on the merchant recommendation list corresponding to the keyword in the geographic position.
In a possible implementation, the terminal device 800 further includes:
the third display unit is used for displaying recommendation prompt information corresponding to the keyword in the geographic position on the search result page;
the fourth display unit is used for responding to the triggering operation of the recommendation prompt information and displaying the recommended merchant aggregation page; the second area of the recommended merchant aggregation page displays a label of a keyword and labels of a plurality of entity categories, the third area of the recommended merchant aggregation page displays a recommended merchant list corresponding to any one of the labels, the entity categories are determined based on the keyword, and the recommended merchant list includes characteristic information of each recommended merchant and object information of a provided object.
In a possible implementation, the terminal device 800 further includes:
the fifth display unit is used for responding to the trigger operation of the target video preview information and displaying the target video resource corresponding to the target video preview information according to a preset display mode; the preset display mode comprises a video display mode and a merchant characteristic information display mode; the video display mode is full screen playing; the merchant characteristic information display mode is floating at a preset video position; wherein the at least one video preview information comprises the target video preview information;
the sixth display unit is used for responding to the first sliding operation in the vertical direction and displaying the next video resource corresponding to the target video resource according to a preset display mode; the arrangement serial number of the next video resource in the search result page is greater than the arrangement serial number of the target video resource;
the seventh display unit is used for responding to the second sliding operation in the vertical direction and displaying the last video resource corresponding to the target video resource according to a preset display mode; and the arrangement sequence number of the last video resource in the search result page is smaller than the arrangement sequence number of the target video resource.
In a possible implementation, the terminal device 800 further includes:
the eighth display unit is used for displaying at least one control to be used on the target video corresponding to the target video preview information; the at least one control to be used comprises an object information display control and/or a will expression control;
a ninth display unit, configured to, if the at least one to-be-used control includes an object information display control, display purchase information of the object in response to a trigger operation for the object information display control;
and the tenth display unit is used for responding to the trigger operation aiming at the will selection control and updating the display state of the will expression control if the at least one to-be-used control comprises a will expression control.
In a possible implementation, the obtaining process of the plurality of video resources includes: determining a plurality of merchants according to the key words so that the objects provided by the merchants are matched with the key words; and screening the display video corresponding to each merchant from at least one candidate video corresponding to each merchant to obtain video resources related to each display video.
In a possible embodiment, the information query request further includes a geographic location, and the determination process of the multiple merchants includes: determining a recommendation list to be used according to the keywords and the geographic position; the recommendation list to be used is used for representing a merchant recommendation list corresponding to the keyword in the geographic position; determining the plurality of merchants from the to-use recommendation list.
In one possible implementation, the video dimensions include at least one of a merchant video dimension, an object video dimension, and a route video dimension; and/or the object dimension comprises at least one of an object introduction dimension and an object comment dimension.
Fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application; further, the server 900 includes:
a request obtaining unit 901, configured to obtain an information query request, where the information query request at least includes a keyword related to a lifestyle service class;
a merchant determining unit 902, configured to determine multiple merchants according to the keyword; wherein the object provided by the merchant matches the keyword;
a video screening unit 903, configured to screen a display video corresponding to each merchant from at least one candidate video corresponding to each merchant, and obtain a video resource associated with each display video; the video resources comprise video preview information and merchant characteristic information;
a video sending unit 904, configured to send each video resource to the terminal device, so that the terminal device displays each video resource.
In a possible implementation, the video sending unit 904 includes:
the card generating subunit is used for generating video cards corresponding to the merchants according to the video resources corresponding to the merchants respectively; the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing mode;
and the card sending subunit is used for sending the video cards corresponding to the multiple merchants to the terminal equipment.
In one possible embodiment, the plurality of merchants includes a target merchant, and the card generation subunit includes:
the control generating subunit is configured to generate a display control corresponding to the target merchant according to the merchant characteristic information of the target merchant, so that the display control is used for displaying the merchant characteristic information of the target merchant;
the page generation subunit is configured to generate a jump page corresponding to the display control according to the aggregated content of the target merchant in multiple dimensions, so that the jump page is used to display the aggregated content of the target merchant in multiple dimensions; the display control comprises a display control and a skip page, wherein the skip page corresponding to the display control is a page which is displayed in response to the triggering operation of the display control;
and the information splicing subunit is used for splicing the video preview information of the target merchant with the display control corresponding to the target merchant according to a preset splicing mode to obtain a video card corresponding to the target merchant.
In a possible implementation, the information query request further includes a geographic location, and the server 900 further includes:
the list obtaining unit is used for obtaining a merchant recommendation list corresponding to the keyword in the geographic position, wherein the merchant recommendation list comprises recommendation sequences of the multiple merchants, and the recommendation sequences are generated based on interaction data of the merchants;
the identification determining unit is used for determining the recommended identification of the target merchant according to the merchant recommended list;
the information combination unit is used for combining the recommended identification of the target merchant with the video preview information of the target merchant according to a preset combination mode to obtain the combined video preview information of the target merchant;
the information splicing subunit is specifically configured to: and splicing the combined video preview information of the target commercial tenant with the display control corresponding to the target commercial tenant according to a preset splicing mode to obtain a video card corresponding to the target commercial tenant.
In a possible implementation manner, if the information query request further includes a specific location, the merchant determining unit 902 is specifically configured to: determining a plurality of candidate merchants matched with the specific position; determining a recommendation score of each alternative merchant according to user authorization data corresponding to the terminal equipment and the information to be used of each alternative merchant; the information to be used is used for representing a recommendation reference factor of the alternative object provided by the alternative merchant; and screening the multiple commercial tenants from the multiple alternative commercial tenants according to the recommendation scores of the alternative commercial tenants.
In a possible implementation manner, if the number of the merchants is N, and the number of the candidate videos corresponding to the nth merchant is MnThen, the video screening unit 903 is specifically configured to: determining a recommendation score of the mth candidate video according to the video attribute of the mth candidate video corresponding to the nth merchant; wherein M is a positive integer, M is not more than Mn，MnIs a positive integer, N is less than or equal to N, and N is a positive integer; m corresponding to the nth merchantnDetermining the candidate video with the highest recommendation score in the candidate videos as the display video corresponding to the nth merchant; wherein N is a positive integer, N is less than or equal to N, and N is a positive integer.
In addition, an embodiment of the present application further provides an apparatus, where the apparatus includes a processor and a memory:
the memory is used for storing a computer program;
the processor is used for executing any implementation mode of the information query method provided by the embodiment of the application according to the computer program.
In addition, an embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium is used to store a computer program, and the computer program is used to execute any implementation manner of the information query method provided in the embodiment of the present application.
In addition, an embodiment of the present application further provides a computer program product, which, when running on a terminal device, enables the terminal device to execute any implementation manner of the information query method provided in the embodiment of the present application.
It should be understood that in the present application, "at least one" means one or more, "a plurality" means two or more. "and/or" for describing an association relationship of associated objects, indicating that there may be three relationships, e.g., "a and/or B" may indicate: only A, only B and both A and B are present, wherein A and B may be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of single item(s) or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.
The foregoing is merely a preferred embodiment of the invention and is not intended to limit the invention in any manner. Although the present invention has been described with reference to the preferred embodiments, it is not intended to be limited thereto. Those skilled in the art can make numerous possible variations and modifications to the present teachings, or modify equivalent embodiments to equivalent variations, without departing from the scope of the present teachings, using the methods and techniques disclosed above. Therefore, any simple modification, equivalent change and modification made to the above embodiments according to the technical essence of the present invention are still within the scope of the protection of the technical solution of the present invention, unless the contents of the technical solution of the present invention are departed.

Claims (20)

1. An information query method, the method comprising:
receiving an information query request, wherein the information query request at least comprises keywords related to the life service class;
displaying a plurality of video resources arranged in a preset direction on a search result page; each video resource comprises video preview information and merchant characteristic information of a merchant to which video content belongs, and an object provided by the merchant is matched with the keyword;
displaying the aggregated content of the merchant in multiple dimensions in response to the triggering operation of the merchant characteristic information of the merchant included in any video resource; wherein the dimensions include at least a video dimension and an object dimension.
2. The method according to claim 1, wherein the video resource is displayed in a form of a video card, and the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing mode;
the method further comprises the following steps:
and responding to the sliding operation in the preset direction, and switching and displaying the video card in a first area of the search result page.
3. The method of claim 1 or 2, wherein the information query request further comprises a geographic location, the method further comprising:
displaying a recommendation identifier on the video preview information, and arranging a plurality of video resources according to the recommendation identifier; and the recommendation identification is determined based on the merchant recommendation list corresponding to the keyword in the geographic position.
4. The method of claim 3, further comprising:
displaying recommendation prompt information corresponding to the keywords in the geographic position on the search result page;
responding to the trigger operation of the recommendation prompt information, and displaying a recommendation merchant aggregation page; the second area of the recommended merchant aggregation page displays a label of a keyword and labels of a plurality of entity categories, the third area of the recommended merchant aggregation page displays a recommended merchant list corresponding to any one of the labels, the entity categories are determined based on the keyword, and the recommended merchant list includes characteristic information of each recommended merchant and object information of a provided object.
5. The method according to claim 1 or 2, characterized in that the method further comprises:
responding to the trigger operation of the target video preview information, and displaying the target video resource corresponding to the target video preview information according to a preset display mode; the preset display mode comprises a video display mode and a merchant characteristic information display mode; the video display mode is full screen playing; the merchant characteristic information display mode is floating at a preset video position; wherein the at least one video preview information comprises the target video preview information;
responding to a first sliding operation in the vertical direction, and displaying a next video resource corresponding to the target video resource according to a preset display mode; the arrangement sequence number of the next video resource in the search result page is greater than the arrangement sequence number of the target video resource;
responding to a second sliding operation in the vertical direction, and displaying a last video resource corresponding to the target video resource according to a preset display mode; and the arrangement sequence number of the last video resource in the search result page is smaller than the arrangement sequence number of the target video resource.
6. The method of claim 5, further comprising:
displaying at least one control to be used on a target video corresponding to the target video preview information; the at least one control to be used comprises an object information display control and/or a will expression control;
if the at least one control to be used comprises an object information display control, displaying the purchase information of the object in response to the triggering operation aiming at the object information display control;
and if the at least one control to be used comprises a will expression control, responding to the trigger operation of selecting the control according to the will, and updating the display state of the will expression control.
7. The method according to claim 1, wherein the obtaining of the plurality of video resources comprises:
determining a plurality of merchants according to the key words so that the objects provided by the merchants are matched with the key words;
and screening the display video corresponding to each merchant from at least one candidate video corresponding to each merchant to obtain video resources related to each display video.
8. The method of claim 7, wherein the information query request further includes a geographic location, and wherein determining a plurality of merchants based on the keywords comprises:
determining a recommendation list to be used according to the keywords and the geographic position; the recommendation list to be used is used for representing a merchant recommendation list corresponding to the keyword in the geographic position;
determining the plurality of merchants from the to-use recommendation list.
9. The method of claim 1, wherein the video dimensions include at least one of a merchant video dimension, an object video dimension, and a route video dimension;
and/or the presence of a gas in the gas,
the object dimension includes at least one of an object introduction dimension and an object review dimension.
10. An information query method, the method comprising:
acquiring an information query request, wherein the information query request at least comprises keywords related to the life service class;
determining a plurality of merchants according to the keywords; wherein the object provided by the merchant matches the keyword;
screening a display video corresponding to each merchant from at least one candidate video corresponding to each merchant to obtain video resources related to each display video; the video resources comprise video preview information and merchant characteristic information;
and sending each video resource to the terminal equipment so that the terminal equipment displays each video resource.
11. The method according to claim 10, wherein the sending the video resources corresponding to the multiple merchants to the terminal device includes:
generating a video card corresponding to each merchant according to the video resources corresponding to each merchant; the video card is obtained by splicing the video preview information and the merchant characteristic information according to a preset splicing mode;
and sending the video cards corresponding to the multiple merchants to the terminal equipment.
12. The method according to claim 11, wherein the plurality of merchants include a target merchant, and the generation process of the video card corresponding to the target merchant includes:
generating a display control corresponding to the target merchant according to the merchant characteristic information of the target merchant, so that the display control is used for displaying the merchant characteristic information of the target merchant;
generating a jump page corresponding to the display control according to the aggregated content of the target merchant in multiple dimensions, so that the jump page is used for displaying the aggregated content of the target merchant in multiple dimensions; the display control comprises a display control and a skip page, wherein the skip page corresponding to the display control is a page which is displayed in response to the triggering operation of the display control;
and splicing the video preview information of the target merchant with the display control corresponding to the target merchant according to a preset splicing mode to obtain a video card corresponding to the target merchant.
13. The method of claim 12, wherein the information query request further includes a geographic location, the method further comprising:
acquiring a merchant recommendation list corresponding to the keyword in the geographic position, wherein the merchant recommendation list comprises recommendation sequences of the multiple merchants, and the recommendation sequences are generated based on interaction data of the merchants;
determining a recommendation identifier of the target merchant according to the merchant recommendation list;
combining the recommended identification of the target merchant with the video preview information of the target merchant according to a preset combination mode to obtain the combined video preview information of the target merchant;
the splicing the video preview information of the target merchant with the display control corresponding to the target merchant according to a preset splicing mode to obtain the video card corresponding to the target merchant includes:
and splicing the combined video preview information of the target commercial tenant with the display control corresponding to the target commercial tenant according to a preset splicing mode to obtain a video card corresponding to the target commercial tenant.
14. The method of claim 10, wherein the information query request further includes a specific location, and the determination process of the multiple merchants includes:
determining a plurality of candidate merchants matched with the specific position;
determining a recommendation score of each alternative merchant according to user authorization data corresponding to the terminal equipment and the information to be used of each alternative merchant; the information to be used is used for representing a recommendation reference factor of the alternative object provided by the alternative merchant;
and screening the multiple commercial tenants from the multiple alternative commercial tenants according to the recommendation scores of the alternative commercial tenants.
15. The method according to claim 10, wherein if the number of the merchants is N, and the number of the candidate videos corresponding to the nth merchant is MnThen, the process of determining the display video corresponding to the nth merchant includes:
determining a recommendation score of the mth candidate video according to the video attribute of the mth candidate video corresponding to the nth merchant; wherein M is a positive integer, M is not more than Mn，MnIs a positive integer, N is less than or equal to N, and N is a positive integer;
m corresponding to the nth merchantnCandidate video with highest recommendation score from among the candidate videosAnd determining the display video corresponding to the nth merchant.
16. A terminal device, comprising:
a request receiving unit, configured to receive an information query request, where the information query request at least includes a keyword related to a lifestyle service class;
the result display unit is used for displaying a plurality of video resources which are arranged in a preset direction on the search result page; each video resource comprises video preview information and merchant characteristic information of a merchant to which video content belongs, and an object provided by the merchant is matched with the keyword;
the content display unit is used for responding to triggering operation of merchant characteristic information of a merchant included in any video resource and displaying aggregated content of the merchant in multiple dimensions; wherein the dimensions include at least a video dimension and an object dimension.
17. A server, comprising:
the system comprises a request acquisition unit, a query processing unit and a query processing unit, wherein the request acquisition unit is used for acquiring an information query request which at least comprises keywords related to life service classes;
the merchant determining unit is used for determining a plurality of merchants according to the key words; wherein the object provided by the merchant matches the keyword;
the video screening unit is used for screening display videos corresponding to the merchants from at least one candidate video corresponding to the merchants and acquiring video resources related to the display videos; the video resources comprise video preview information and merchant characteristic information;
and the video sending unit is used for sending each video resource to the terminal equipment so as to enable the terminal equipment to display each video resource.
18. An apparatus, comprising a processor and a memory:
the memory is used for storing a computer program;
the processor is configured to execute the information query method of any one of claims 1 to 9 or the information query method of any one of claims 10 to 15 according to the computer program.
19. A computer-readable storage medium for storing a computer program for executing the information query method of any one of claims 1 to 9 or executing the information query method of any one of claims 10 to 15.
20. A computer program product, characterized in that the computer program product, when run on a terminal device, causes the terminal device to perform the information query method of any one of claims 1-9 or the information query method of any one of claims 10-15.
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