CN111144964B

CN111144964B - Commodity information sending and displaying method, device, medium and equipment

Info

Publication number: CN111144964B
Application number: CN201811299106.0A
Authority: CN
Inventors: 戴佳洁; 袁梦琪; 金钊宇; 符修源; 刘立波; 庄程远
Original assignee: Alibaba Group Holding Ltd
Current assignee: Hema China Co Ltd
Priority date: 2018-11-02
Filing date: 2018-11-02
Publication date: 2023-05-23
Anticipated expiration: 2038-11-02
Also published as: CN111144964A

Abstract

The specification provides a commodity information sending and displaying method, a commodity information sending and displaying device, a commodity information sending medium and commodity information sending and displaying equipment. The method may include: constructing a commodity information set corresponding to the shelf identification; wherein the shelf identifier is used for representing a shelf; the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are positioned in the goods shelf; binding at least one commodity information set for the terminal identification; determining recommended commodity information in the commodity information set; and providing the recommended commodity information for terminal equipment corresponding to the terminal identification for display. Can facilitate commodity popularization.

Description

Commodity information sending and displaying method, device, medium and equipment

Technical Field

The present disclosure relates to the field of computer internet, and in particular, to a method, an apparatus, a medium, and a device for sending and displaying merchandise information.

Background

In real life, people are accustomed to shopping to physical shops. For example, daily food and commodities are purchased to some supermarkets.

Currently, in some cases, the consumer does not have a very specific shopping goal by himself. At this time, the merchandise is browsed at will in the supermarket. But may not be known to the merchandise itself being displayed on the shelves and thus present some selection difficulties.

Disclosure of Invention

The embodiment of the specification provides a commodity information sending and displaying method, a commodity information sending and displaying device, a commodity information sending medium and commodity information sending and displaying equipment. The commodity can be recommended to consumers more effectively.

The embodiment of the specification provides a commodity information sending method, which comprises the following steps: binding the goods shelf identification and the terminal identification with the entity store identification; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store; constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; binding at least one commodity information set for the terminal identification; determining recommended commodity information in the commodity information set; and sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

The embodiment of the present specification provides a commodity information transmitting apparatus including: the binding module is used for binding the goods shelf identifier and the terminal identifier with the entity store identifier; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store; the construction module is used for constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; the binding module is used for binding at least one commodity information set for the terminal identification; the determining module is used for determining recommended commodity information in the commodity information set; and the display module is used for sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

The present description provides a computer storage medium storing computer program instructions that, when executed, implement: binding the goods shelf identification and the terminal identification with the entity store identification; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store; constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; binding at least one commodity information set for the terminal identification; determining recommended commodity information in the commodity information set; and sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

The embodiment of the specification provides a commodity information display method, which is applied to terminal equipment arranged on a goods shelf, wherein the terminal equipment is provided with a terminal identifier, and the method comprises the following steps: receiving and displaying recommended commodity information provided by a server; the recommended commodity information is that the server binds at least one commodity information set for the terminal identifier by constructing a commodity information set corresponding to the shelf identifier, determines the recommended commodity information in the commodity information set, and provides the recommended commodity information for the terminal device; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification.

The embodiment of the specification provides a terminal device, which is arranged on a goods shelf and comprises a display and a data communication unit; the data communication unit is used for receiving the recommended commodity information provided by the server; the recommended commodity information is that the server binds at least one commodity information set for a terminal identifier by constructing a commodity information set corresponding to a shelf identifier, and the recommended commodity information is determined in the commodity information set; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; the display is used for displaying the recommended commodity information.

According to the commodity information display method provided by the embodiment of the specification, the commodity information set is formed for the commodity of the goods shelf, and the terminal identification is bound, so that the terminal equipment can display and recommend commodity information for the commodity in the goods shelf. Therefore, the commodity information processing system is convenient for popularization aiming at commodities in the goods shelves, so that consumers can easily know the commodity information. Moreover, the commodity information set in the server is bound with the terminal identifier, so that commodity information in the commodity information set can be automatically analyzed to obtain recommended commodity information through the scheme.

Drawings

The accompanying drawings are included to provide a further understanding of embodiments of the specification, and are incorporated in and constitute a part of this specification, illustrate embodiments of the specification and together with the description serve to explain the principles of the specification. It is obvious that the drawings in the following description are only some embodiments of the present specification, from which other drawings can be obtained without inventive effort for a person skilled in the art. In the drawings:

fig. 1 is an application scenario interaction schematic diagram of a terminal device and a server of a physical store according to an embodiment of the present disclosure;

fig. 2 is an interaction schematic diagram of a terminal device and a server of a method for sending and displaying commodity information according to an embodiment of the present disclosure;

fig. 3 is a schematic diagram of a display interface of recommended merchandise information according to an embodiment of the present disclosure;

fig. 4 is a schematic diagram of a display interface of recommended merchandise information according to an embodiment of the present disclosure;

fig. 5 is a schematic diagram of a display interface of recommended merchandise information according to an embodiment of the present disclosure;

fig. 6 is a flowchart of a commodity information transmission method according to an embodiment of the present disclosure;

Fig. 7 is a functional block diagram of the commodity information transmitting apparatus according to the embodiment of the present invention;

fig. 8 is a schematic diagram of a terminal device according to an embodiment of the present disclosure;

fig. 9 is a schematic view of a scenario provided in an embodiment of the present disclosure.

Detailed Description

In order to make the technical solution in the present specification better understood by those skilled in the art, the technical solution in the present specification embodiment will be clearly and completely described with reference to the drawings in the present specification embodiment, and it is apparent that the described embodiment is only a part of the embodiment of the present specification, not all the embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are intended to be within the scope of the present disclosure.

Please refer to fig. 1, 2 and 9. In one example scenario, a supermarket has a plurality of shelves, the specific shelf numbers may be A, B, C and D, respectively. Various wines are placed in the shelf A, various snacks are placed in the shelf B, coarse cereals are placed in the shelf C, and various beverages are placed in the shelf D.

In this scenario example, the supermarket is provided with a server to manage merchandise information in the supermarket. The merchandise information for the merchandise in each shelf forms a set of merchandise information. When the commodity in the goods shelf changes, the commodity information set corresponding to the goods shelf can correspondingly update the commodity information. The commodity information in the commodity information set corresponds to the commodity in the commodity shelf one by one. The merchandise information may include a merchandise identification and a merchandise name of the represented merchandise. Further, the merchandise information may also include an image of the merchandise.

In this scenario example, a supermarket has terminal equipment installed on a shelf. Each terminal device may have a terminal identity, so that the server may represent the terminal device using the terminal identity. The terminal identification and the commodity information set can be bound, so that the commodity information displayed by the terminal equipment represented by the terminal identification is located in a goods shelf corresponding to the bound commodity information set. Specifically, for example, shelf a is equipped with one terminal device a, shelf B is equipped with one terminal device B, and shelf C and shelf D adjacently share one terminal device C. Thus, the terminal identifier of the terminal device a is bound with the commodity information set of the shelf A, the terminal identifier of the terminal device B is bound with the commodity information set of the shelf B, and the terminal identifier of the terminal device C is bound with the commodity information set of the shelf C and the commodity information set of the shelf D.

In this scenario example, the server determines, for the set of merchandise information for shelf a, the newly added merchandise information in the set of merchandise information. The newly added commodity information is provided to the terminal device a so that the terminal device a displays the commodity information. Further, a picture of the commodity information representing the commodity can be displayed. Specifically, for example, as shown in fig. 3, shelf a has newly been put on a "fresh beer", and the server sets the commodity information of the beer, for example, the commodity name fresh beer, in the commodity information set corresponding to shelf a. Further, the refreshing beer is the commodity information added in the commodity information set recently, and the refreshing beer is provided for the terminal equipment for display. Furthermore, the server can also read the image of the 'fresh beer', and the image and the commodity name of the 'fresh beer' are provided for the terminal equipment for display. Further, the server may also provide a recommendation reason for recommending commodity information, for example, the recommendation reason for "cool beer" may be "new product is marketed", and also provided for the terminal device to display.

In this scenario example, the server calculates the commodity information set of the shelf B to obtain the commodity sales, and may display the commodity information of the three commodities with the highest commodity sales in the terminal device B. Specifically, for example, as shown in fig. 4, the highest sales were "sweet potato chips", the second "sweet milk candy", and the third "six-star jujube". Thus, the commodity information of the three commodities can be provided for the terminal equipment to be displayed. The current display interface of the terminal equipment can be divided into three areas, and each area displays commodity information.

In this example, the server analyzes the product information set of the shelf C, and counts the product that has the fastest sales in the last 24 hours. Specifically, for example, the commodity with the fastest sales amount rise may be "black land red bean", and thus, the commodity information "black land red bean" may be used as the recommended commodity information. Recommended reasons may include "the fastest 24 hour rise". Moreover, the server can count sales of each commodity according to the shelf D by adopting a mode of counting sales of each commodity by separating age groups so as to determine recommended commodity information. Specifically, the sales of each commodity at the age of 70, 80 and 90 days in the last week can be counted as shown in table 1.

Table 1 commodity sales were counted according to age group

Commodity name	70 back	80 back	After 90 degrees
				Mango juice with beauty cards	30	27	25
Delicious card soda water	15	17	20
				Sour-sweet brand blueberry juice	17	21	43

In this example of the scenario, it can be derived from analysis of table 1 above that "sweet and sour brand blueberry juice" is purchased in greater detail after 90 years relative to other ages. Thus, the commodity information of 'sweet and sour brand blueberry juice' can be used as the recommended commodity information. The recommended commodity information is also provided to the terminal device c. The recommended reasons may include "90 post-consumer beverage favorites".

In this scenario example, since both shelf C and shelf D correspond to terminal device C, the server may form a recommended merchandise information sequence for the recommended merchandise information displayed by terminal device C. In this way, the recommended commodity information of the goods shelf C and the recommended commodity information of the goods shelf D are placed in the recommended commodity information sequence, and the terminal equipment can sequentially and circularly display the recommended commodity information in the recommended commodity information sequence. Specifically, for example, as shown in fig. 5.

In this scenario example, the aforementioned plurality of terminal devices may be touch displays having a touch function, so that the terminal devices may provide the consumer with a commodity detailed information viewing function. Specifically, the consumer clicks the commodity image in the recommended commodity information displayed by the terminal device, so that commodity detailed information of the recommended commodity information can be further displayed. Moreover, the consumer can also operate to praise or leave a message for evaluation and the like for the recommended commodity information provided by the terminal equipment, and the description is omitted.

Please refer to fig. 6. The embodiment of the specification provides a commodity information sending method which is applied to a server. In this embodiment, the server may include an electronic device having a certain arithmetic processing capability, and may have a network communication unit, a processor, a memory, and the like. Of course, the server may also refer to software running in the electronic device. The server may be a distributed server, a system having a plurality of processors, a detection device, a network communication module, and the like, or a server cluster formed by a plurality of servers. Of course, the server may also use cloud technology, so as to implement the functions of the server in a cloud computing manner. The commodity information transmission method may include the following steps.

Step S09: binding the goods shelf identification and the terminal identification with the entity store identification respectively; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; and the terminal equipment represented by the terminal identification is positioned in the entity store.

In this embodiment, the shelf label is used to represent a shelf. The shelf label itself may be a preset number, letter, hanzi, symbol, or a combination thereof. The shelf identifiers and the shelves can be in a one-to-one correspondence mode, and of course, the shelf identifiers can also correspond to more than two specific shelves. The shelf identification corresponds to the commodity information set and may include: the shelf identification is stored corresponding to the name of the commodity information set, or the shelf identification is stored in the commodity information set, for example, a shelf identification field is set in a data table, or a dimension storage shelf identification is set in an array, etc. And will not be described in detail.

In this embodiment, the terminal identification may be used to identify the terminal device. In this way, a correspondence is formed between the terminal identification and the terminal device. The terminal identifier may be a number assigned to the terminal device and formulated according to a certain rule, or may be a name of the terminal device. The corresponding terminal device can be determined by the terminal identification.

In this embodiment, the terminal device may be an electronic device having an information display function. The terminal device may include a display, a processor, a network communication unit, a memory, etc. So that the terminal equipment can have certain data operation capability. An operating system may be run in the terminal device such that the terminal device may be an intelligent device.

In this embodiment, the brick-and-mortar store identifier may be used to represent a brick-and-mortar store. The server may correspond to more than one physical store. The server may distinguish between different physical stores based on the physical store identification. Furthermore, by binding the shelf identifier and the terminal identifier with the entity store identifier, the shelf represented by the shelf identifier and the entity store in which the terminal device represented by the terminal identifier is located can be determined. And the terminal equipment in different physical stores and the commodity information set of the goods shelf are bound. In this embodiment, the physical store may include a business entity having a real-life real-world place of business. The physical store is provided with a plurality of goods shelves for placing goods. Specifically, for example, the physical store may be a supermarket.

In this embodiment, the shelf identifier and the terminal identifier are both bound to the entity store identifier, and the shelf identifier and the entity store identifier may be bound to each other, and the terminal identifier and the entity store identifier may be bound to each other. Further, the binding mode may be to store the data corresponding to the binding. Specifically, bound data is bounded by a line of records in the file, or by specifying a separator. Or, the bound data is correspondingly stored through the data table.

Step S10: constructing a commodity information set corresponding to the goods shelf identifier; wherein the shelf identifier is used for representing a shelf; the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; and the commodity represented by the commodity information in the commodity information set is positioned in the shelf represented by the shelf identifier.

In this embodiment, commodity information may be used to represent a commodity. The commodity information can be used to determine the commodity it represents. Specifically, for example, the commodity information may include at least one of a commodity name, a commodity identification, or a commodity picture of the commodity.

In the present embodiment, the commodity information set may be a data set formed of commodity information. The specific form of the commodity information set may specifically include: the commodity information is stored in a data table of the database according to a certain rule, so that the commodity information in the commodity information set can be read from the data table, different commodity information sets can be distinguished by being stored in different data tables, or fields for distinguishing the commodity information sets can be arranged in the data table; or, the commodity information sets can be stored through the arrays, so that the commodity information in one commodity information set is located in one array; alternatively, the commodity information set may be stored by a data structure such as a stack or a queue, and one queue or stack stores commodity information in one commodity information set.

In this embodiment, the method of constructing the commodity information set may be a process of forming the commodity information set. Specifically, the commodity information set may be a data structure prepared for storing commodity information into the commodity information set. For example, commodity information is stored in a data table, or commodity information is stored in an array, a queue, a stack, or the like. The construction of the commodity information set may further include a process of updating the commodity information in the commodity information set. For example, when a shelf is newly put on a shelf, commodity information of the newly put commodity is added to the commodity information set. Or when a certain commodity is put on or taken off the goods shelf, the commodity information of the commodity put off the shelf is removed in the commodity information set.

In the present embodiment, the commodity indicated by the commodity information in the commodity information set is located in the shelf. Further, the commodity information in the commodity information set can have a synchronization mechanism with the commodities in the shelf. When the commodity in the goods shelf changes, the commodity information in the commodity information set correspondingly changes. Thus, the commodity sales condition in the goods shelf can be statistically analyzed by analyzing sales amount analysis and the like of commodity information and the like in the commodity information set.

In the present embodiment, a management terminal may be provided to maintain commodity information in the commodity information set in the server. The staff can use the management end to send instructions to the server, and commodity information is added or deleted in a concentrated manner aiming at the commodity information. For example, when a new product is placed on the shelf, a worker may send an instruction to the server using the management terminal, and add the product information of the new product placed on the shelf to the product information set corresponding to the shelf. When the goods on the goods shelf are put down, a worker can send an instruction to the server by using the management end, and the goods information of the goods put down is removed from the goods information corresponding to the goods shelf in a concentrated mode. The management end used by the staff may be an electronic device with a certain operation function, such as a desktop computer, a smart phone, a tablet computer, a notebook computer, and the like. Alternatively, the management side may refer to software running in the electronic device.

Step S12: at least one commodity information set is bound for the terminal identification.

In this embodiment, the terminal identifier is bound to the commodity information set, so that a correspondence is formed between the terminal device and the commodity information set. Specifically, the binding between the terminal identifier and the commodity information set may include: storing the terminal identification corresponding to the name of the commodity information set, or storing the terminal identification in the commodity information set, such as setting a terminal identification field in a data table, or setting a dimension storage terminal identification in an array, or storing commodity information objects in a queue, adding the attribute of the commodity information objects as terminal identification resources to store the terminal identification, and the like. The commodity information set object can adopt a data object under the object-oriented development technology, and is not described in detail.

Step S14: and determining recommended commodity information in the commodity information set.

In this embodiment, statistical analysis may be performed on the commodity information in the commodity information set to obtain recommended commodity information to be displayed in the terminal device. Therefore, the commodity is promoted, and consumers can know the commodity conveniently. Specifically, a plurality of dimensions for performing statistical analysis on the commodity information may be preset, for example, commodity information of the commodity with the highest sales volume is used as recommended commodity information according to sales volume sorting, or commodity information with the highest sales volume purchased by a male consumer or commodity information with the highest sales volume purchased by a female consumer is counted as recommended commodity information in combination with gender, or commodity information of the latest up-to-date commodity is used as recommended commodity information. And are not listed further.

Step S16: and sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

In this embodiment, the terminal identifier corresponds to a commodity information set forming the recommended commodity information, so that a commodity corresponding to the recommended commodity information is located in a shelf corresponding to the terminal identifier. The terminal device can display a recommended commodity information interface, and commodity names, commodity images and recommendation reasons can be displayed in the interface. In this way, it is available for consumers to view.

In this embodiment, the recommended merchandise information may be automatically generated into the content for display by the terminal device. Specifically, for example, a display interface may be automatically generated based on the recommended merchandise information in a programmable manner, and contents displayed at a certain location may be contracted. Such as displaying recommendation reasons at the uppermost part of the display page, displaying images in the middle, displaying names and prices of commodities at the lower part, and the like.

According to the commodity information display method provided by the embodiment of the specification, the commodity information set is formed for the commodity of the goods shelf, and the terminal identification is bound, so that the terminal equipment can display and recommend commodity information for the commodity in the goods shelf. Therefore, the commodity information processing system is convenient for popularization aiming at commodities in the goods shelves, so that consumers can easily know the commodity information. Moreover, the commodity information set in the server is bound with the terminal identifier, so that the server can automatically analyze the commodity information in the commodity information set to obtain recommended commodity information through the scheme.

In one embodiment, the terminal device is mounted on a shelf corresponding to the bound commodity information set. In this embodiment, the terminal device is mounted on the shelf, so that the commodity information displayed by the terminal device is relatively close to the commodity represented by the commodity information in the shelf. Therefore, after the consumer sees the commodity information, the consumer can find the corresponding commodity nearby, and convenience is brought to the consumer.

In one embodiment, determining recommended merchandise information in the merchandise information set may include: inquiring the latest added commodity information in the commodity information set, and taking the latest added commodity information as the recommended commodity information; wherein the newly added commodity information represents a commodity that the shelf is newly put on.

In the present embodiment, the commodity information of the commodity on the shelf closest to the shelf is determined as the recommended commodity information, and further, the commodity information can be displayed in the terminal device. The consumer can know which goods in the goods shelf are new goods, and the time for the consumer to know the information is shortened. Otherwise, consumers familiar with the shelves need to review one by one before knowing which products are new.

In this embodiment, when determining the latest added product information, the server may be based on the time when the product information is added to the product information set, or may be based on the time designated by the manager.

In one embodiment, determining recommended merchandise information in the merchandise information set may include: counting commodity sales in a designated time period of the commodity information; and determining commodity information of the commodity with higher commodity sales volume as the recommended commodity information.

In this embodiment, the sales of the commodity may be further counted according to the commodity information, so that the commodity information with higher sales is determined as recommended commodity information according to the commodity sales ranking. Thus, the consumers can conveniently know which products are more popular. Generally, the hot-sold goods have relatively high cost performance, so that consumers can know the goods with high cost performance conveniently.

In the present embodiment, the specified period may be a rule predetermined period set in advance. Specifically, for example, the specified period of time may be the last week, or the last month, or the last day, or the last 6 hours. And will not be described in detail.

In one embodiment, determining recommended merchandise information in the merchandise information set may include: and carrying out classification statistics on identity information of consumers purchasing the goods on the goods shelves so as to determine recommended goods information.

In this embodiment, classification statistics is performed on identity information of consumers, so that the determined recommended commodity information can be more targeted. In real life, different people may have their own shopping preferences. Thus, each crowd has own commonality. The identity information of the consumers is counted respectively, so that the consumers can be divided, and commodity information can be determined and recommended relatively.

In this embodiment, the identity information of the consumer may include age, gender, occupation, address, etc. Statistics can be performed according to different age groups, and statistics can also be performed according to different occupation types, such as clerks, construction engineers, programmers, lawyers and the like; it is also possible to count according to different addresses, e.g. in units of different urban divisions, etc.

In the present embodiment, after the classification statistics, commodity information with a high sales amount in each category may be used as recommended commodity information. The commodity information of the commodity whose sales amount increases most rapidly in a certain period of time may be set as the recommended commodity information for each category. The product information of the product with the best evaluation in each category may be referred to as recommended product information.

In one embodiment, classifying statistics against identity information of consumers purchasing goods of the shelves to determine recommended goods information may include: respectively counting the total sales volume of the commodities according to the age groups of consumers to determine a target age group with higher total sales volume of the commodities; and analyzing commodity information with highest sales volume or highest evaluation in the commodity total sales volume corresponding to the target age group, so as to determine the commodity information with highest sales volume or highest evaluation as recommended commodity information.

In this embodiment, the total sales of the commodity may be counted according to the age group. Specifically, a plurality of age groups may be divided, such as 60 post, 70 post, 80 post, 90 post, and so on, which are not further listed. Each age group may be 10 years. Of course, other spans may be provided for the age group. For example, on a 5 year basis, on a 3 year basis, and so forth.

In this embodiment, the age group with higher sales volume is taken as the target age group, so that the recommended commodity information can be determined more accurately, and the recommended commodity information can be more representative. In this embodiment, the age group with a higher sales volume may indicate that consumers in the age group prefer to purchase the goods in the shelf. Therefore, the determined recommended commodity information can attract the attention of consumers in the age group, is convenient for the popularization of commodities and brings convenience for the shopping of the consumers.

In this embodiment, the evaluation may be feedback on the quality of the commodity given by the consumer after purchasing the commodity. The feedback may evaluate the commodity in a fractional manner. Thus, the commodity with the highest evaluation can be obtained.

In one embodiment, classifying statistics against identity information of consumers purchasing goods of the shelves to determine recommended goods information may include: and counting the total sales volume of the commodities according to the sexes of the consumers, and taking commodity information of the commodity with the highest sales volume or the highest evaluation in the total sales volume of the commodity corresponding to each sex as recommended commodity information.

In the present embodiment, there may be a difference in shopping habits or shopping preferences of consumers of different genders. Moreover, there is often much commonality in shopping habits among consumers of the same gender. The commodity information of the commodity can be used as recommended commodity information by counting the total sales volume of commodities purchased by different types of pins in the goods shelves, so that the commodity with the highest sales volume or the highest evaluation in each gender can be respectively analyzed, and the commodity with higher pertinence can be respectively recommended for people with different sexes when the commodity in the goods shelves is recommended, thereby bringing convenience to consumers.

In one embodiment, the providing the recommended commodity information to the terminal device corresponding to the terminal identifier for display may include: and providing the image and the name of the recommended commodity information representing the commodity for the terminal equipment to display.

In this embodiment, the server provides the commodity information to the terminal device, so that the consumer can intuitively understand the commodity, and the image and the name of the commodity can be provided to the terminal device. Therefore, consumers can more intuitively know the commodity through image-text combination. Further, by displaying the merchandise in images, consumer interest may be more readily induced.

In one embodiment, the providing the recommended commodity information to the terminal device corresponding to the terminal identifier for display may further include: providing the recommended reasons of the recommended commodity information for the terminal equipment for display; the recommendation reason is used for describing the recommendation dimension of the recommended commodity information.

In this embodiment, the recommended product information may be obtained according to a certain recommendation logic. The recommendation logic may be a recommendation dimension. And describing and displaying the recommendation dimension through the recommendation reason, so that a consumer can clearly know the reason that the commodity in the terminal equipment is recommended. Therefore, the consumers can know the commodities more clearly, and the shopping interests of the consumers for the commodities can be aroused more easily.

In this embodiment, the reason for recommendation may be a sentence or several words. In particular, for example, recommended reasons for a purse may include "net red purses currently popular". The recommended reason for a beer may be "net red new". Recommended reasons for a potato chip may include "favorite snack after 90".

In one embodiment, determining recommended merchandise information in the merchandise information set may include: analyzing the commodity information set according to a plurality of recommendation dimensions to obtain a recommended commodity information sequence; wherein the recommended commodity information sequence includes a plurality of commodity information. Correspondingly, providing the recommended commodity information to the terminal equipment corresponding to the terminal identifier for display may include: and providing the recommended commodity information sequence for the terminal equipment so that the terminal equipment displays commodity information in the recommended commodity information sequence.

In this embodiment, the recommendation dimension may be abstract, constraining rules that make statistics on the data. Specifically, for example, the commodity with the highest sales is counted; counting commodities which are favorite to be purchased by females; after 70, men purchase the most commodity; counting the commodity with the fastest sales volume; recommending the latest on-shelf commodity; analyze the goods with the greatest discount, etc., and will not be described in detail.

In this embodiment, each recommendation dimension may obtain more than one item of recommended merchandise information. Specifically, for example, the recommended dimension is "the commodity with the highest statistical sales", and may be a recommended commodity information. For example, the recommendation dimension is "recommending the latest item on shelf", and may be two or more.

In this embodiment, the terminal device displays the merchandise information in the recommended merchandise information sequence, and may display the merchandise information in the order of adding the recommended merchandise information sequence; the information sequence can also be randomly displayed aiming at commodity information in the recommended commodity information sequence. Of course, the display may be performed in other orders, and will not be described in detail.

In one embodiment, the terminal device may present the identification information for the client to provide the server with the terminal identification represented by the identification information.

Correspondingly, the server can receive the binding request sent by the client; wherein, the binding request is attached with a terminal identifier and a shelf identifier; the binding request is used for requesting to bind the commodity information set corresponding to the terminal identification and the goods shelf identification.

In this embodiment, the terminal device may display the identification information, so that a worker may obtain, using the client, the terminal identification represented by the identification information. Specifically, for example, the terminal device may display the identification information through a two-dimensional code, or the terminal device may display the terminal identification as the identification information directly on the display. Of course, the terminal device may also have other ways of presenting the identification information, which are not listed.

In this embodiment, the client may be an electronic device having a certain computing capability. Which may have hardware such as a display, processor, network communication unit, memory, etc. Specifically, for example, the client may be a smart phone, a tablet computer, a smart digital assistant, or the like. Of course, the client may also be software running in the electronic device.

In this embodiment, the client may receive the input terminal identification. Specifically, the client can scan the identification information in the form of the two-dimensional code through the camera to obtain the terminal identification, or the user inputs the terminal identification through the keyboard of the client. Further, the client may receive an input shelf identification. In the same way, the two-dimensional code or the keyboard input mode can be scanned. In this way, the client may send the terminal identifier and the shelf identifier to the server, so that the server binds the commodity information set of the terminal identifier and the shelf identifier.

In one embodiment, the terminal device may receive a user input to send a binding request to the server; the binding request is attached with the terminal identifier and the goods shelf identifier, so that the server binds the commodity information set corresponding to the terminal identifier and the goods shelf identifier.

Correspondingly, the server binding at least one commodity information set for the terminal identifier may include: receiving a binding request sent by a terminal device represented by the terminal identifier; wherein, the binding request is attached with the terminal identifier and the shelf identifier; and binding the terminal identification with the commodity information set corresponding to the goods shelf identification.

In this embodiment, the terminal device may receive a user input. Specifically, the terminal device may provide a keyboard or the display of the terminal device may be a touch display to receive user input. In this way, the user can send a binding request to the server by operating the terminal device.

In this embodiment, the terminal device sends a binding request to the server, which may be that the terminal identifier and the goods information set corresponding to the shelf identifier need to be bound. Thus, the terminal equipment for realizing the terminal identification representation can display the recommended commodity information in the commodity information set. Furthermore, the binding request is attached with a terminal identifier and a goods shelf identifier, so that the terminal identifier which is required to be bound is explicitly indicated, and the goods information set is determined through the goods shelf identifier. Furthermore, a specific implementation mode for binding the terminal identification of the terminal equipment with the commodity information set is provided for the user, and convenience is brought to the user.

In one embodiment, the terminal device may send a recommendation information obtaining request to the server at intervals of a specified duration; the recommended information acquisition request is attached with a terminal identifier of the terminal device, so that the server determines recommended commodity information in the commodity information set corresponding to the terminal identifier.

Correspondingly, the server can receive a recommendation information acquisition request sent by the terminal equipment, wherein the recommendation information acquisition request is attached with a terminal identifier of the terminal equipment; determining a corresponding commodity information set according to the terminal identification; determining recommended commodity information in the commodity information set; and sending the recommended commodity information to the terminal equipment represented by the terminal identifier.

In this embodiment, the terminal device may transmit the recommended information acquisition request with an interval of a specified duration to poll the server for an operation of determining recommended article information. Thus, when the recommended commodity information determined by the server in the commodity information set changes, the changed recommended commodity information can be timely sent to the terminal device. Furthermore, the communication between the terminal device and the server, and the process of determining the recommended merchandise information by the server can be automatically performed. The method and the system realize dynamic determination of recommended commodity information in the running process of the terminal equipment and the server, and bring convenience to management personnel.

In this embodiment, the terminal device sends a recommendation information obtaining request to the server, so that the terminal device serves as a service initiation terminal for obtaining recommendation commodity information. Thus, the management workload of the server can be reduced, and the server can respond to the recommendation information acquisition request without actively initiating polling.

In the present embodiment, the recommendation information set acquisition request is accompanied by a terminal identification. Such that the identity of the terminal device that initiated the recommendation information obtaining request is indicated by the terminal identification. Furthermore, the server may determine the corresponding commodity information set based on the binding relationship between the terminal identifier and the commodity information set. And further determining a recommended commodity information set in the commodity information set.

In one embodiment, the server may query binding state information of the terminal identifier and the commodity information set every interval designated time length, where the binding state information represents a binding state of the terminal identifier and the commodity information set; and sending binding state information corresponding to the corresponding terminal identifier to the terminal equipment.

Correspondingly, the terminal equipment can receive the binding state information sent by the server, wherein the binding state information represents the binding state of the terminal identification of the terminal equipment and the commodity information set; sending a binding request to the server under the condition that the binding state information indicates that the terminal identifier of the terminal equipment is not bound with the commodity information set; the binding request is attached with a terminal identifier and a goods shelf identifier of the terminal device, so that the server binds the terminal identifier with a commodity information set of the goods shelf identifier.

In this embodiment, the server queries the binding state information by using a specified duration at each interval, so as to implement the binding state between the polling terminal identifier and the commodity information set. The server can monitor the binding state of the terminal identification and the commodity information set, so that the situation that the terminal identification is not bound with the commodity information set can be found in time.

In this embodiment, the binding state information may be used to represent a binding state. Specifically, the binding state information may have a first value indicating that the terminal identification is bound to the commodity information set, and a second value indicating that the terminal identification is not bound to the commodity information set. Therefore, the terminal equipment is informed whether the binding with the commodity information set occurs or not through the fact that the first value is different from the second value.

In this embodiment, the server sends the binding state information to the terminal device, so that the terminal device can obtain the binding state of itself and the commodity information set in time. Therefore, when the terminal identifier of the terminal device is not bound with the commodity information set, a binding request can be sent to the server, and the terminal identifier and the shelf identifier are attached to the binding request. So that the server can bind the terminal identification with the commodity information set of the shelf identification.

In this embodiment, the server inquires binding state information between the terminal identifier and the commodity information set. Each terminal identifier may be read separately to determine whether the terminal identifier is bound to the commodity information set. Or, a data table may be provided, corresponding to the state of the terminal identification bound commodity information set. For example, after binding the terminal identifier with the commodity information set, the state item corresponding to the terminal identifier in the data table takes the value of "1", otherwise takes the value of "0". Thus, at the time of query, the state item can be queried for value. Further, the value of the status item may be transmitted as binding status information to the terminal device indicated by the terminal identifier.

In the embodiment, automatic error correction can be timely realized in the running process of the server and the terminal equipment, and the stability of integral execution is improved.

In one embodiment, the server may receive a binding request sent by a terminal device, where the binding request is attached with a terminal identifier of the terminal device; determining the binding state of the terminal identification and the commodity information set; determining a goods shelf identifier corresponding to the terminal equipment under the condition that the terminal identifier is not bound with the commodity information set; and binding the terminal identification with the commodity information set corresponding to the determined shelf identification.

In this embodiment, after receiving the binding request, the server may determine the binding state according to the terminal identifier of the binding request. Therefore, the goods shelf identifier can be determined under the condition that the terminal identifier is not bound with the goods information set, and the terminal identifier is further bound with the goods information set of the goods shelf identifier.

In this embodiment, the server may feed back the recommended merchandise information determined by the terminal according to the bound merchandise information set when the terminal identifier is already bound to the merchandise information set.

In this embodiment, the determining the shelf identifier corresponding to the terminal device may include: obtaining a shelf identifier corresponding to the terminal identifier by inquiring a preset data table; or sending a shelf identifier acquisition request to the terminal equipment so as to enable the terminal equipment to provide the shelf identifier. For example, the terminal device scans the two-dimensional code of the shelf, or the user directly inputs the two-dimensional code of the shelf to the terminal device, so that the terminal device sends the two-dimensional code to the server. Of course, other modifications may be made by those skilled in the art in light of the foregoing technical spirit, and will not be described in detail.

In one embodiment, the terminal device receives a physical store identifier specified by user input, wherein the physical store identifier is used for indicating a physical store in which the terminal device is located; sending an entity store binding request to the server; the entity store binding request is accompanied by the terminal identification and the entity store identification, so that the server binds the terminal identification with the entity store identification, and the server can bind the terminal identification with a commodity information set of an entity store shelf represented by the entity store identification.

Correspondingly, the server receives an entity store binding request sent by the terminal equipment; the entity store binding request is attached with a terminal identifier and an entity store identifier; the terminal equipment represented by the terminal identifier is positioned in the entity store represented by the entity store identifier; and binding the terminal identification with the entity store identification.

In this embodiment, the user may operate the terminal device to input the entity store identifier to the terminal device. Thus, by operating the terminal device, the entity store where the terminal device is located can be indicated to the server, so that the terminal identification of the terminal device and the entity store identification of the entity store can be bound.

In this embodiment, the server may manage a plurality of physical stores correspondingly, and thus, the terminal device is operated to transmit the terminal identifier and the physical store identifier to the server. Management for terminal equipment is facilitated, and data updating of a server is facilitated. Furthermore, the on-site operation of the staff is also facilitated.

In this embodiment, after receiving the entity store binding request, the server identifies the terminal and the entity store. Further, when a binding request with a terminal identifier and a shelf identifier is received, it is possible to determine whether or not the entity store identifier to which the terminal identifier is bound is the same as the entity store identifier corresponding to the shelf identifier. That is, it is determined whether the terminal device and the shelf are located in the same physical store. The terminal identifier and the shelf identifier can be bound under the condition that the entity store identifier bound by the terminal identifier is the same as the entity store identifier corresponding to the shelf identifier. Thus, the error that the terminal equipment represented by the terminal identification and the goods shelf represented by the goods shelf identification are positioned in different physical stores is avoided.

In one embodiment, the terminal device may generate location information; the location information is used for representing the geographic location of the terminal equipment; and sending the position information and the terminal identification to the server, so that the server can determine the entity store where the terminal equipment is located according to the position information, and further bind the terminal identification with the entity store identification of the entity store.

Correspondingly, the server can receive the position information and the terminal identifier sent by the terminal equipment; determining an entity store in which the terminal equipment represented by the terminal identifier is located according to the position information; and binding the terminal identification with the entity store identification.

In this embodiment, the method for acquiring the position information may include: generating position information through a satellite positioning module of the terminal equipment; or, reading preset position information in the terminal equipment; or, a telecommunications module of the terminal device generating location information based on the telecommunications network base station location; or, the wireless network communication module of the terminal equipment is communicated with the wireless route to perform positioning and generate position information. Of course, the manner of acquiring the position information is not limited to the above-described one.

In this embodiment, the location information is sent to the server by the terminal device, so that the server can determine the physical store where the terminal device is located according to the location information. Further, the terminal identification of the terminal device may be bound to the entity store identification of the entity store in which it is located. Therefore, the server can accurately determine the corresponding relation between the terminal identification and the entity store identification. Furthermore, manual operation is not needed, and the server automatically judges the entity store where the terminal equipment is located, so that the accuracy is improved, and meanwhile, the efficiency is also improved.

Please refer to fig. 7. The embodiment of the present specification also provides a commodity information transmitting apparatus, which may include: the device comprises a first binding module, a construction module, a second binding module, a determination module and a sending module.

The first binding module is used for binding the goods shelf identifier and the terminal identifier with the entity store identifier; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store;

the construction module is used for constructing a commodity information set corresponding to the goods shelf identifier; wherein the shelf identifier is used for representing a shelf; the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; and the commodity represented by the commodity information in the commodity information set is positioned in the shelf represented by the shelf identifier.

The second binding module is used for binding at least one commodity information set for the terminal identification.

The determining module is used for determining recommended commodity information in the commodity information set.

And the sending module is used for sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

The functions and effects achieved by the merchandise information display device provided in this embodiment may be explained in comparison with other embodiments, and will not be described in detail herein.

The present description also provides a computer storage medium storing computer program instructions that, when executed, implement: binding the goods shelf identification and the terminal identification with the entity store identification; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store; constructing a commodity information set corresponding to the goods shelf identifier; wherein the shelf identifier is used for representing a shelf; the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; binding at least one commodity information set for the terminal identification; determining recommended commodity information in the commodity information set; and sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display.

In the present embodiment, the computer storage medium includes, but is not limited to, a random access Memory (Random Access Memory, RAM), a Read-Only Memory (ROM), a Cache (Cache), a Hard Disk (HDD), or a Memory Card (Memory Card).

In this embodiment, specific functions implemented by the computer storage medium may be explained in contrast with other embodiments.

The embodiment of the specification also provides a commodity information display method, which is applied to terminal equipment arranged on a goods shelf, wherein the terminal equipment is provided with a terminal identifier, and the method can comprise the following steps: receiving and displaying recommended commodity information provided by a server; the recommended commodity information is that the server binds at least one commodity information set for a terminal identifier by constructing a commodity information set corresponding to a shelf identifier, determines the recommended commodity information in the commodity information set, and provides the recommended commodity information for the terminal device; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification.

In this embodiment, the terminal device may provide an image display function. In particular, the terminal device may comprise an LCD display, a CRT display or an LED display, etc., which are not illustrated.

In this embodiment, the terminal device may receive the recommended commodity information provided by the server. Specifically, the recommended commodity information may be received by means of network communication. Specifically, for example, a network communication unit is integrated in the terminal device, so as to receive the recommended commodity information based on a network communication protocol.

In this embodiment, the manner in which the server generates the recommended product information may be explained in contrast to other embodiments.

In the embodiment, the terminal equipment is arranged on the goods shelf, and the recommended goods information of the goods in the goods shelf is displayed, so that the goods in the goods shelf can be conveniently popularized. Moreover, the commodity information of the commodity in the goods shelf and the terminal equipment form a corresponding relation, and the server can automatically analyze the commodity information in the goods shelf to form recommended commodity information for the terminal equipment to display. Thus, the recommendation for the commodity can be timely. Furthermore, the manual labor for manually maintaining the recommended commodity information is saved, and the maintenance is very convenient.

Please refer to fig. 8. The embodiment of the application also provides a terminal device which is arranged on the goods shelf and provided with a terminal identifier, wherein the terminal device comprises a display screen and a data communication unit; the data communication unit is used for receiving the recommended commodity information provided by the server; the recommended commodity information is that the server binds at least one commodity information set for the terminal identification by constructing a commodity information set corresponding to the shelf identification, and the recommended commodity information is determined in the commodity information set; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; the display screen is used for displaying the recommended commodity information.

In this embodiment, the network communication unit may be a module that performs network data communication in compliance with a network communication protocol. The electronic device may be an electronic device with a display function, in particular, the electronic device has a display screen. The display screen may be an LCD screen, a CRT screen, or an LED screen. Of course, the terminal device may also have more hardware, e.g. the terminal device may have a processor and memory etc. An operating system may be run in the terminal device such that the terminal device may support installation and running of software applications.

The functions and effects achieved by the electronic device provided in this embodiment may be explained with reference to other embodiments, and will not be described in detail.

The foregoing description of various embodiments of the present specification is provided for the purpose of description to those skilled in the art. It is not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. As described above, various alternatives and variations of the present description will be apparent to those skilled in the art in light of the foregoing description. Thus, while some alternative embodiments have been specifically discussed, other embodiments will be apparent or relatively readily available to those skilled in the art. This specification is intended to embrace all alternatives, modifications, and variations of the present invention that have been discussed herein and other embodiments that fall within the spirit and scope of the above-described application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are referred to each other, and each embodiment is mainly described as different from other embodiments. In particular, for method, service server, and computer storage medium embodiments, the description is relatively simple, as it is substantially similar to embodiments of the resource management system, with reference to portions of the description of embodiments of the resource management system.

The specification is operational with numerous general purpose or special purpose computer system environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.

Although the present description has been described by way of embodiments, those of ordinary skill in the art will recognize that there are many variations and modifications to the present description without departing from the spirit of the present description, and it is intended that the appended claims encompass such variations and modifications without departing from the spirit of the present description.

Claims

1. A commodity information transmission method, comprising:

binding the goods shelf identification and the terminal identification with the entity store identification; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store;

constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification;

Binding at least one commodity information set for the terminal identification;

determining recommended commodity information in the commodity information set;

sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display;

the method further comprises the steps of:

determining the binding state of the terminal identification and the commodity information set;

determining a goods shelf identifier corresponding to the terminal equipment under the condition that the terminal identifier is not bound with the commodity information set;

and binding the terminal identification with the commodity information set corresponding to the determined shelf identification.

2. The method of claim 1, wherein the terminal device is mounted to a shelf corresponding to the bound merchandise information set.

3. The method of claim 1, wherein determining recommended merchandise information in the set of merchandise information comprises:

inquiring the latest added commodity information in the commodity information set, and taking the latest added commodity information as the recommended commodity information; wherein the newly added commodity information represents a commodity that the shelf is newly put on.

4. The method of claim 1, wherein determining recommended merchandise information in the set of merchandise information comprises:

Counting commodity sales in a designated time period of the commodity information;

and determining commodity information of the commodity with higher commodity sales volume as the recommended commodity information.

5. The method of claim 1, wherein determining recommended merchandise information in the set of merchandise information comprises:

and carrying out classification statistics on identity information of consumers purchasing the goods on the goods shelves so as to determine recommended goods information.

6. The method of claim 5, wherein categorizing the identity information of the consumer purchasing the good of the shelf to determine recommended good information comprises:

respectively counting the total sales volume of the commodities according to the age groups of consumers to determine a target age group with higher total sales volume of the commodities;

and analyzing commodity information with the highest sales volume in the commodity total sales volume corresponding to the target age group, so as to determine the commodity information with the highest sales volume as recommended commodity information.

7. The method of claim 5, wherein categorizing the identity information of the consumer purchasing the good of the shelf to determine recommended good information comprises:

and respectively counting the total sales volume of the commodities according to the sexes of the consumers, and taking commodity information of the commodity with the highest sales volume in the total sales volume of the commodities corresponding to each sex as recommended commodity information.

8. The method of claim 1, wherein providing the recommended merchandise information to the terminal device presentation corresponding to the terminal identification comprises: and providing the image and the name of the recommended commodity information representing the commodity for the terminal equipment to display.

9. The method of claim 8, wherein providing the recommended merchandise information to the terminal device presentation corresponding to the terminal identification, further comprises: providing the recommended reasons of the recommended commodity information for the terminal equipment for display; the recommendation reason is used for describing the recommendation dimension of the recommended commodity information.

10. The method of claim 1, wherein determining recommended merchandise information in the set of merchandise information comprises:

analyzing the commodity information set according to a plurality of recommendation dimensions to obtain a recommended commodity information sequence; wherein the recommended commodity information sequence comprises a plurality of commodity information;

correspondingly, providing the recommended commodity information for terminal equipment corresponding to the terminal identifier for display, including: and providing the recommended commodity information sequence for the terminal equipment so that the terminal equipment displays commodity information in the recommended commodity information sequence.

11. The method of claim 1, wherein binding at least one commodity information set for the terminal identification comprises:

receiving a binding request sent by a client; wherein, the binding request is attached with a terminal identifier and a shelf identifier; the binding request is used for requesting to bind the commodity information set corresponding to the terminal identification and the goods shelf identification.

12. The method of claim 1, wherein binding at least one commodity information set for the terminal identification comprises: receiving a binding request sent by a terminal device represented by the terminal identifier; wherein, the binding request is attached with the terminal identifier and the shelf identifier;

and binding the terminal identification with the commodity information set corresponding to the goods shelf identification.

13. The method according to claim 1, wherein the method further comprises:

receiving a recommendation information acquisition request sent by terminal equipment; wherein, the recommendation information acquisition request is attached with a terminal identifier of the terminal equipment;

determining a corresponding commodity information set according to the terminal identification;

determining recommended commodity information in the commodity information set;

and sending the recommended commodity information to the terminal equipment represented by the terminal identifier.

14. The method according to claim 1, wherein the method further comprises:

inquiring binding state information of the terminal identification and the commodity information set in a specified time length at each interval; the binding state information represents the binding state of the terminal identification and the commodity information set;

and sending binding state information corresponding to the corresponding terminal identifier to the terminal equipment.

15. The method of claim 1, further comprising, prior to determining the binding status of the terminal identity with the set of merchandise information:

receiving a binding request sent by terminal equipment; wherein, the binding request is accompanied with a terminal identifier of the terminal equipment;

accordingly, in response to the binding request, determining a binding state of the terminal identification and the commodity information set is performed.

16. The method according to claim 1, wherein the method further comprises:

receiving an entity store binding request sent by terminal equipment; the entity store binding request is attached with a terminal identifier and an entity store identifier; the terminal equipment represented by the terminal identifier is positioned in the entity store represented by the entity store identifier;

and binding the terminal identification with the entity store identification.

17. The method according to claim 1, wherein the method further comprises:

receiving position information and a terminal identifier sent by terminal equipment;

determining an entity store in which the terminal equipment represented by the terminal identifier is located according to the position information;

and binding the terminal identification with the entity store identification.

18. A commodity information transmitting apparatus, comprising:

the binding module is used for binding the goods shelf identifier and the terminal identifier with the entity store identifier; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store;

the construction module is used for constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification;

the binding module is used for binding at least one commodity information set for the terminal identification;

the determining module is used for determining recommended commodity information in the commodity information set;

The display module is used for sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display;

the device is also used for determining the binding state of the terminal identification and the commodity information set; determining a goods shelf identifier corresponding to the terminal equipment under the condition that the terminal identifier is not bound with the commodity information set; and binding the terminal identification with the commodity information set corresponding to the determined shelf identification.

19. A computer storage medium storing computer program instructions that when executed implement: binding the goods shelf identification and the terminal identification with the entity store identification; wherein the entity store identifier is used for representing an entity store; the shelf represented by the shelf identifier is located in the physical store; the terminal equipment represented by the terminal identifier is located in the entity store; constructing a commodity information set corresponding to the goods shelf identifier; wherein the commodity information set comprises at least one commodity information; the commodity information is used for representing commodities; the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; binding at least one commodity information set for the terminal identification; determining recommended commodity information in the commodity information set; sending the recommended commodity information to terminal equipment corresponding to the terminal identification for display;

The computer program instructions, when executed, further implement: determining the binding state of the terminal identification and the commodity information set; determining a goods shelf identifier corresponding to the terminal equipment under the condition that the terminal identifier is not bound with the commodity information set; and binding the terminal identification with the commodity information set corresponding to the determined shelf identification.

20. A merchandise information display method, applied to a terminal device provided on a shelf, the terminal device having a terminal identifier, the method comprising:

receiving and displaying recommended commodity information provided by a server; the recommended commodity information is that the server binds at least one commodity information set for the terminal identifier by constructing a commodity information set corresponding to the shelf identifier, determines the recommended commodity information in the commodity information set, and provides the recommended commodity information for the terminal device; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification;

The method further comprises the steps of:

receiving binding state information sent by the server; the binding state information represents the binding state of the terminal identifier of the terminal device and the commodity information set;

sending a binding request to the server under the condition that the binding state information indicates that the terminal identifier of the terminal equipment is not bound with the commodity information set; the binding request is attached with a terminal identifier and a goods shelf identifier of the terminal device, so that the server binds the terminal identifier with a commodity information set of the goods shelf identifier.

21. The method of claim 20, wherein the method further comprises:

and displaying the identification information, wherein the identification information is used for the client to provide the terminal identification represented by the identification information to the server.

22. The method of claim 20, wherein the method further comprises:

receiving user input and sending a binding request to the server; the binding request is attached with the terminal identifier and the goods shelf identifier, so that the server binds the commodity information set corresponding to the terminal identifier and the goods shelf identifier.

23. The method of claim 20, wherein the method further comprises:

Sending a recommendation information acquisition request to the server every time a specified duration is needed; the recommended information acquisition request is attached with a terminal identifier of the terminal device, so that the server determines recommended commodity information in the commodity information set corresponding to the terminal identifier.

24. The method of claim 20, wherein the method further comprises:

receiving a physical store identifier appointed by user input; the entity store identifier is used for indicating an entity store in which the terminal equipment is located;

sending an entity store binding request to the server; the entity store binding request is accompanied by the terminal identification and the entity store identification, so that the server binds the terminal identification with the entity store identification, and the server can bind the terminal identification with a commodity information set of an entity store shelf represented by the entity store identification.

25. The method of claim 20, wherein the method further comprises:

acquiring position information; the location information is used for representing the geographic location of the terminal equipment;

and sending the position information and the terminal identification to the server, so that the server can determine the entity store where the terminal equipment is located according to the position information, and further bind the terminal identification with the entity store identification of the entity store.

26. A terminal device, wherein the terminal device is mounted on a shelf, and the terminal device comprises a display and a data communication unit;

the data communication unit is used for receiving the recommended commodity information provided by the server; the recommended commodity information is that the server binds at least one commodity information set for a terminal identifier by constructing a commodity information set corresponding to a shelf identifier, and the recommended commodity information is determined in the commodity information set; the goods shelf identification is used for representing the goods shelf, the goods information set comprises at least one piece of goods information, the goods information is used for representing goods, and the goods represented by the goods information in the goods information set are located in the goods shelf represented by the goods shelf identification; the display is used for displaying the recommended commodity information;

the terminal equipment is also used for receiving the binding state information sent by the server; the binding state information represents the binding state of the terminal identifier of the terminal device and the commodity information set;