JP2020017237A - Providing device, providing method, and providing program - Google Patents

Abstract

To effectively provide information on a transaction object which a store wants to recommend to users.SOLUTION: A providing device includes: an acquisition unit that obtains introduction information which introduces a transaction object exhibited in an online shopping mall and on which a link to a content in which the transaction object is sold in the online shopping mall is set; and a providing unit that provides the introduction information to users via the content of the electronic online shopping mall.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a providing device, a providing method, and a providing program.

  Conventionally, when a registration of content related to sales of a transaction target is received from a seller who sells a transaction target such as various products and services, the received content is provided to the user, and an online shopping mall that accepts the purchase of the transaction target from the user. The technology is known. As an example of such a technology, a technology for distributing contents related to sales of a transaction target with a priority according to an amount of cost preset by a seller among transaction targets corresponding to a search query input by a user, and the like. It has been known.

JP 2018-0667288 A

  However, in the above-described related art, it may not be said that the store effectively provides information of a transaction target that the user wants to recommend to the user.

  For example, in the above-described conventional technology, a content in which information for selling a transaction object is displayed, such as an image of a transaction object, a name, a price, presence or absence of a shipping fee, and information of a seller who sells the transaction object, is displayed. It's just that. For this reason, it cannot be said that the store effectively provides the user with information on the transaction target that the store wants to recommend.

  The present application has been made in view of the above, and an object of the present invention is to provide a store with information on a transaction target that the user wants to recommend to a user effectively.

  The providing device according to the present application acquires introduction information that introduces a transaction target that is exhibited in an online shopping mall, and that sets a link to content that sells the transaction target in the online shopping mall. It has an acquisition part and a provision part which provides the introduction information to a user via the contents of the online shopping mall.

  According to an aspect of the embodiment, information on a transaction target that the user wants to recommend can be effectively provided.

FIG. 1 is a diagram illustrating an example of a providing process performed by the information providing apparatus according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of information registered in a transaction target database according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in a user database according to the embodiment. FIG. 5 is a diagram illustrating an example of information registered in the introduction information database according to the embodiment. FIG. 6 is a flowchart illustrating an example of the flow of a providing process performed by the information providing apparatus according to the embodiment. FIG. 7 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, a form (hereinafter, referred to as an “embodiment”) for implementing a providing apparatus, a providing method, and a providing program according to the present application will be described in detail with reference to the drawings. Note that the providing device, the providing method, and the providing program according to the present application are not limited by the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and overlapping description will be omitted.

[Embodiment]
[1-1. Example of information providing device]
First, an example of a providing device executed by an information providing device, which is an example of a determining device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a providing process performed by the information providing apparatus according to the embodiment.

  The information providing device 10 is an information processing device that performs a providing process described below, and is realized by, for example, a server device or a cloud system. In addition, the information providing apparatus 10 is a transaction target via the introduction service server 100, the user terminal 200 used by the user, and the online shopping mall via a predetermined network N such as the Internet (for example, see FIG. 2). Can be mutually communicated with the store terminal 300 used by the store that sells. Note that the information providing device 10 may be able to communicate with any number of the introduction service servers 100, the user terminals 200, and the shop terminals 300. Note that the information providing apparatus 10 provides services related to the online shopping mall, and the details of such services will be described later.

  The introduction service server 100 is an information processing device for realizing an introduction service for providing various information to a user, and is realized by, for example, a server device or a cloud system. The contents of the introduction service provided by the introduction service server 100 will be described later.

  The user terminal 200 is a smart device such as a smartphone or a tablet, and is a portable terminal device that can communicate with an arbitrary server device via a wireless communication network such as 3G (3rd Generation) or LTE (Long Term Evolution). It is. Note that the user terminal 200 is not limited to a smart device, and may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC.

  The store terminal 300 is a terminal device of a store that sells a transaction target via the online shopping mall, and is realized by, for example, a PC or a server device. For example, the store terminal 300 is an information processing device used by a seller, and accepts information on a transaction target that the seller wants to sell (for example, a name, an image showing the appearance, a description, a price, whether or not there is a shipping fee, etc.). Then, the received information of the transaction target is registered in the information providing device 10.

[1-2. About an example of the referral service)
Next, an example of an introduction service realized by the introduction service server 100 will be described with reference to FIG. For example, the introduction service server 100 provides a service of a bulletin board relating to a searched item in the online shopping mall.

  For example, the introduction service server 100 receives a question from a user who uses the online shopping mall. Then, the introduction service server 100 displays the content (for example, a bulletin board on the network) in which the received questions are displayed in a list, by a user of the online shopping mall (a user of the online shopping mall or a store that opens in the online shopping mall). , Each seller). In addition, the introduction service server 100 determines whether the respondent who answers the question via the provided content is a store that opens in the online shopping mall. Then, the referral service server 100 permits accepting an answer to the question from the respondent when the respondent is determined to be a store opening in the online shopping mall.

  For example, the introduction service server 100 receives a question about a search item from a user (step S1). As a more specific example, the introduction service server 100 receives a question related to a transaction target sold in the online shopping mall. For example, the introduction service server 100 has a title such as "I'm looking for a dress for a party." And "I'm a woman in my 20s. I'm looking for a dress to use at a party. I want something chic." Is accepted as a question. That is, the introduction service server 100 accepts registration of a question indicating a feature of the transaction target desired by the user. The introduction service server 100 may receive an input of a user's budget amount, a category to which a transaction target belongs, or the like.

  In such a case, the introduction service server 100 provides the seller of each store with the question received from the user (step S2). For example, the introduction service server 100 generates question content Q1 indicating a user's question. For example, the introduction service server 100 generates a question content Q1 including a title QT of the question received from the user, a text QB of the question, and an icon indicating the user, and stores the question content Q1 in the content C10 of the search bulletin board. It is arranged and distributed to the shop terminal 300.

  In such a case, each seller, as a response to the question, among the transaction targets exhibited by himself or others in the online shopping mall, a transaction target that can be a response to the question, that is, a transaction target having the characteristics indicated by the question. The introduction information to be introduced is registered (step S3). In such a case, the introduction service server 100 provides the user with the introduction information received from each store as an answer to the question (Step S4).

  For example, the introduction service server 100 receives the comment of the seller as the introduction information together with the designation of the transaction target that the seller sells in the online shopping mall. For example, the introduction service server 100 specifies the one-piece A or one-piece B with a comment such as “Hello. Accept from. In such a case, the introduction service server 100 is a content indicating the photo and price of the dress A, the introduction banner IC1 in which a link to the sales content for selling the dress A is set, and the photo and price of the dress B are set. Is generated, and an introduction banner IC2 in which a link to sales content for selling One Piece B is set.

  Then, the introduction service server 100 generates answer content A1 including various introduction banners and comments. For example, the introduction service server 100 generates answer content A1 including the comment AB1 received from the store, the introduction banner IC1 of the one-piece A, and the introduction banner IC2 of the one-piece B. Then, the introduction service server 100 provides the user with the content C10 in which the answer content A1 is arranged as an answer to the question of the question content Q1. Note that the introduction service server 100 may also display a content for receiving an evaluation of the answer content A1. For example, the introduction service server 100 selects an evaluation button EB1 for selecting the introduced transaction target when the user wants it, and an evaluation button for selecting when the user has a favorable evaluation for the introduced transaction target. The button EB2 may be arranged and displayed in the answer content A1.

  The introduction service server 100 may receive registration of the introduction information from a plurality of stores as well as from one store, and may provide the received introduction information to the user as a response to the question. For example, the introduction service server 100 accepts the designation of the dress C from the shop B with a comment such as "Hello. Shop B. How about a chic black dress with corsage?" In such a case, the introduction service server 100 generates the answer content A2 in which the comment, the introduction banner of the one-piece C, and each evaluation button are arranged, and generates the content C10 arranged together with the question content Q1.

  Then, the introduction service server 100 provides the generated content C10 to the user. More specifically, the introduction service server 100 provides the question content Q1 and the answer content A1, A2 to the question content Q1 to not only the user who has asked the question corresponding to the question content Q1 but also any user. Etc. may be provided.

  That is, the introduction service server 100 according to the embodiment provides the content in which the questions from the user are displayed in a list, and only the shops in the online shopping mall can be the respondents who answer the questions. According to such a configuration, the user can obtain an answer only from an authorized store in the online shopping mall, which is assumed to be a reliable answerer. In addition, as the store, the content can be a place for appealing the user's own store to a user who is searching for a product, so that motivation to provide a positive answer can be obtained. Therefore, according to the introduction service server 100, it is possible to prevent a situation in which a question is not answered, and to obtain many appropriate answers. That is, the introduction service server 100 can provide an appropriate answer to the user's question to the user.

[1-3. About purchase of transaction target in online shopping mall)
Next, a process executed by the information providing apparatus 10 will be described. First, as one of the processes executed by the information providing apparatus 10, a service related to a mall-type online shopping mall will be described. Hereinafter, an example of a service related to a mall-type online shopping mall provided by the information providing apparatus 10 will be described.

  For example, the information providing apparatus 10 that provides a service related to the online shopping mall accepts registration of a trading target from a seller who sells a trading target in the online shopping mall. For example, the information providing apparatus 10 uses the store terminal 300 used by the seller who operates the store SH in the online shopping mall to obtain the identification information of the transaction target such as the name of the transaction target, an image, a description of the transaction target, a maker, and a JAN code. , The number of units sold, the price, the shipping fee, and the like, and the registration of information on the transaction target is accepted. Note that the store terminal 300 is realized by an information processing device such as a PC or a server device. In such a case, the information providing apparatus 10 manages the transaction targets individually registered by the sellers as separate transaction targets.

  Then, the information providing apparatus 10 individually provides the user with the information on the transaction target exhibited by each seller. For example, when the information providing apparatus 10 receives a search query for searching for a transaction target from a user, the information providing device 10 searches for a transaction target corresponding to the search query from the transaction targets registered by each seller, and searches the searched transaction target. Provide the indicated information to the user. For example, the information providing apparatus 10 generates target content indicating the searched photograph, name, price, and the like of the transaction target, and provides the generated content to the user.

  When the user selects any of the target contents (for example, when the user taps or clicks on the target content), the information providing apparatus 10 specifies a transaction target corresponding to the selected target content, Distribute sales content to sell the identified business object. For example, the information providing apparatus 10 is a sales content set by a store exhibiting the specified transaction target, and puts the transaction target into a virtual cart along with a photo, a detailed description, a price, a shipping fee, and the like of the transaction target. Distribute sales contents in which contents for purchase are arranged.

  In addition, when the user purchases a transaction target, the information providing device 10 provides information necessary for providing the transaction target, such as the address of the user, to a store that has exhibited the purchased transaction target, Ask the store to provide the transaction target. Further, when the information providing apparatus 10 receives a payment for purchase of a transaction target from a user, the information providing apparatus 10 realizes a settlement process by transferring the entire or a part of the payment amount to various accounts of the store. Note that such a payment process is merely an example, and the information providing apparatus 10 may employ any corresponding payment process. Further, the information providing apparatus 10 may realize such a payment process by cooperating with various payment servers.

[1-4. Provision processing)
Here, in a general online shopping mall, the result corresponding to the search query input by the user includes, for the user, the target content in which the image, name, presence / absence of shipping fee, price, etc. of the transaction target are arranged for the user. Will be presented. However, in such a process, it may not be said that the store is effectively providing the information of the transaction target that the user wants to recommend.

  For example, when the user inputs a search query such as "One Piece", the target content related to "One Piece" is displayed. However, from such a search query, it is unclear what kind of dress the user wants, and it cannot be said that the user is effectively provided with the content indicating the transaction target. There are cases.

  On the other hand, in the search object bulletin board provided by the introduction service server 100, it can be said that the introduction information registered as an answer by each store effectively provides the user with a transaction target. If such introduction information is provided not to the answer to the question but to the user who is going to purchase the transaction target, it can be effective information for causing the user to purchase the transaction target. In other words, the search query input by the user is regarded as a question in the search object bulletin board, and by providing an answer corresponding to the question, there is a high possibility that the transaction target can be effectively introduced to the user. .

  Therefore, the information providing apparatus 10 executes the following providing processing. First, the information providing device 10 acquires introduction information that introduces a transaction target that is exhibited in the online shopping mall, and that sets a link to content that sells the transaction target in the online shopping mall. Then, the information providing device 10 provides the introduction information to the user via the contents of the online shopping mall.

  For example, the information providing apparatus 10 acquires introduction information provided via a service different from that of the online shopping mall. For example, the information providing apparatus 10 acquires introduction information posted for a service that provides a user's question and introduction information that introduces a transaction target corresponding to the question as an answer to the question. Then, the information providing apparatus 10 provides the user with the introduction information on the transaction target corresponding to the search query input by the user among the acquired introduction information. For example, the information providing apparatus 10 provides, together with the search result of the transaction target corresponding to the search query input by the user, introduction information about the transaction target corresponding to the search query.

  In other words, the information providing apparatus 10 proposes and introduces to the user the transaction target exhibited in the online shopping mall, instead of the actual information such as the image, the description, and the price of the transaction target exhibited in the online shopping mall. Get the information to do. For example, in a service in which each store introduces a transaction target to a user, the information providing apparatus 10 acquires introduction information registered in order for each store to propose and introduce a transaction target to the user. That is, the information providing apparatus 10 acquires, as the introduction information, information posted by a seller who sells a transaction target corresponding to the introduction information at the online shopping mall. Then, the information providing apparatus 10 provides the acquired introduction information to the user as one of the services related to the online shopping mall.

  For example, the information providing apparatus 10 acquires introduction information from the introduction service server 100 (Step S5). Then, when a search query is received from the user (step S6), the information providing apparatus 10 provides the user with relevant introduction information together with the search result (step S7).

  For example, when the information providing apparatus 10 receives “One Piece” as a search query from a user, the information providing apparatus 10 searches for a transaction target that is highly relevant to the search query “One Piece” from among the trade targets exhibited in the online shopping mall. Then, a search result SR including the searched target content of the transaction target is generated. For example, the information providing apparatus 10 generates a search result SR in which target contents including pictures, names, prices, and the like of the one-piece C and the one-piece D are arranged.

  Here, the information providing apparatus 10 displays, as a search result, a content in which the target content is arranged in a predetermined order. For example, the information providing apparatus 10 calculates a score according to the relevancy between the search query and the transaction target, and generates a search result SR in which the target content to be traded is arranged in descending order of the calculated score. That is, the information providing apparatus 10 preferentially provides the user with the target content of the transaction target having a higher relevance to the search query.

  In addition, when calculating the score, the information providing apparatus 10 has not only related to the search query but also passed, for example, the price, discount rate, stock quantity, shipping fee, and transaction target of the transaction target have been registered. The score may be calculated based on information such as date and time. The information providing apparatus 10 may calculate the score based on the similarity and the degree of coincidence between the attribute information such as the demographic attribute and the psychographic attribute of the user and the attribute of the transaction target.

  In addition, the information providing apparatus 10 may calculate a score based on various types of information related to sales of a transaction target. For example, the information providing apparatus 10 may include, for example, the number of sales of the transaction target, the price when the transaction target is purchased, the number of times the target content is selected, the number of times the sales content is viewed, and the user who selects the target content. Percentage of users who purchased the transaction target (that is, CVR (Conversion Rate) of the transaction target), ratio of the number of selections to the number of display times of the target content (that is, CTR (Click Through Rate) of the transaction target), number of browsing of the sale content For example, a score is calculated based on various results related to sales of the transaction target, that is, sales results, and a search result SR in which the calculated contents are arranged in descending order of the calculated score is generated.

  The information providing device 10 is a reward set by the seller for each transaction target, and is provided from the seller to the operator who operates the online shopping mall when the transaction target is purchased. There are cases where the score of each target content is calculated based on the amount of reward (hereinafter referred to as “promotion amount”) or the ratio of the promotion amount to the product price (hereinafter referred to as “promotion ratio”). is there. For example, the information providing device 10 receives a setting of a sales promotion ratio for each transaction target from a seller. In such a case, the information providing apparatus 10 specifies the transaction target corresponding to the search query, and calculates the sales promotion amount from the product of the price of the specified transaction target and the sales promotion ratio. Then, the information providing apparatus 10 calculates the score of each target content such that the higher the sales promotion amount is, the higher the score value is, and arranges the search result SR in which the calculated target scores are arranged in descending order of the target content. Generate

  The information providing apparatus 10 may employ each of the above-described information as an element for calculating a score, and calculate the score of the target content based on each element. As described above, the information providing apparatus 10 integrates the sales results, the sales promotion amount, the reward amount, the user attributes, and the like of the transaction target, and uses the target content of the transaction target in the order of higher affinity with the user and the purchasing action. Is generated to generate a search result SR.

  Subsequently, the information providing device 10 selects introduction information corresponding to the search query. For example, the information providing apparatus 10 specifies a transaction target corresponding to the search query, and selects introduction information including an introduction banner in which a link to the specified sale target sales content is set. That is, the information providing apparatus 10 selects, from the acquired introduction information, introduction information that introduces a transaction target corresponding to the search query. Then, the information providing apparatus 10 generates the search result content C20 arranged with the search result SR using the selected introduction information as the introduction content.

  For example, the information providing apparatus 10 generates the search result content C20 in which the answer content A1 is arranged as the introduction content R1 and the answer content A2 is arranged as the introduction content R2. For example, the information providing apparatus 10 generates introduction content including a comment registered by the store and an introduction banner corresponding to the transaction. Note that the information providing apparatus 10 may use the answer content as it is as the introductory content, or may use only some of the information included in the answer content, such as a text input by the store or an introductory banner, as the introductory content. . Then, the information providing apparatus 10 provides the search result content C20 including the introduction content to the user.

  As a result of such processing, the information providing apparatus 10 can effectively introduce the user to the transaction target. For example, a user who visits an online shopping mall and inputs a certain search query is likely to purchase a transaction target corresponding to the search query. On the other hand, the referral information registered in the referral service is registered as a response to the vague image of the transaction target desired by the user, and therefore, the appeal of the information to the user is compared with the general target content. It is considered that the effect is higher. That is, it is considered that the introduction information can effectively propose to the user the purchase of the corresponding transaction target.

  Thus, the information providing apparatus 10 provides the user with the search result and the introduction information of the transaction target corresponding to the search query. As a result of such processing, the information providing apparatus 10 can more effectively propose and introduce a transaction target to the user, and thus effectively provide the transaction target information to be recommended to the user. be able to.

[1-5. About the provision mode)
In the example described above, the information providing apparatus 10 has provided the user with the introduction information along with the search result SR. However, embodiments are not limited to this. For example, the information providing apparatus 10 may provide the introduction information in any manner as long as the information provision apparatus 10 provides the introduction information to the user via the content related to the online shopping mall.

  For example, the information providing apparatus 10 may provide introduction information together with content related to the online shopping mall, other than content that accepts purchase of a transaction target. For example, the information providing apparatus 10 may provide introduction information to the user on the top page of the online shopping mall. For example, the information providing apparatus 10 selects the introduction information on the transaction object corresponding to the attribute of the user from the acquired introduction information as an object to be provided to the user. For example, the information providing apparatus 10 selects introduction information to be provided based on a demographic attribute or a psychographic attribute of the user. Then, the information providing apparatus 10 may arrange the introduction information on the top page of the online shopping mall and provide the information to the user.

  Further, the information providing apparatus 10 may provide the user with introduction information on the transaction target corresponding to the purchase history of the transaction target by the user. For example, the information providing apparatus 10 estimates a transaction target that the user is interested in or likely to purchase based on the purchase history of the user in the online shopping mall, and introduces introduction information that introduces the estimated transaction target. It may be provided to the user. Further, the information providing apparatus 10 estimates a transaction target that the user is likely to be interested in or purchase from various types of information about the user, such as a search query history, a location history, and a viewing history of various contents, and estimates The user may be provided with introduction information for introducing the traded object.

  Further, the information providing apparatus 10 may provide the introduction information in any content other than the top page of the online shopping mall. For example, the information providing apparatus 10 may arrange and distribute introduction information in an e-mail or a message related to the online shopping mall, such as a notice of a sale or a notice of a delivery status.

  In addition, the information providing device 10 may distribute introduction information as content related to the online shopping mall. For example, the information providing apparatus 10 generates advertising content including introduction information as content related to an online shopping mall, and distributes the advertising content as content displayed as a banner advertisement in various types of content or when displaying various types of content. May be performed.

  That is, the information providing apparatus 10 may provide the introduction information to the user in any manner as long as the information provision apparatus 10 provides the introduction information as part of the service related to the online shopping mall. In other words, the information providing apparatus 10 may provide the introduction information as a single content, or may provide the introduction information together with any content.

  In the example shown in FIG. 1, the information providing apparatus 10 provided the introduction contents R1 and R2 to the user by arranging them in the vertical direction. However, embodiments are not limited to this. For example, the information providing apparatus 10 may arrange a frame for displaying the introductory content in the search result content C20 and display the introductory content R1 and R2 in a carousel within the frame. For example, the information providing apparatus 10 may display a plurality of introductory contents in a carousel in a vertical direction (that is, in a direction in which the search result contents C20 are scrolled when browsing the search result contents C20) in a frame, or in a horizontal direction. Carousel display may be used.

[1-6. About introduction information)
In the example described above, the information providing device 10 acquires the introduction information posted by the store for the introduction service, and provides the acquired introduction information to the user as a part of the service related to the online shopping mall. However, embodiments are not limited to this.

  For example, in the introduction service, the information providing apparatus 10 receives registration of introduction information for introducing a transaction target from a user different from the user who made the question, not from the store, and thus registers the registration from the user in this way. The received introduction information may be acquired, and the acquired introduction information may be provided.

  For example, in addition to the introduction service, each store or user may post introduction information to a blog, SNS (Social Networking Service), microblog, bulletin board, or the like. For example, each store or user may post a content in which a link to sales content to be traded is set, together with a text introducing the transaction target. Therefore, in addition to the introduction service, the information providing apparatus 10 may acquire, as introduction information, information posted by users at various stores on various Internet services such as blogs and SNS. For example, the information providing apparatus 10 may acquire information posted as an advertisement article, news, or the like as introduction information. That is, if the information providing apparatus 10 acquires the content for introducing the transaction target and provides the acquired content as part of the online shopping mall service, the information posted on any service is referred to as the introduction information. As good as you get.

  Further, the information providing apparatus 10 may acquire, as the introduction information, information in which a link to the sales content to be dealt with is not set. For example, when the information providing apparatus 10 acquires a text introducing a transaction target from SNS or the like as the introduction information, the information providing apparatus 10 analyzes the character of the acquired introduction information to list the transaction target introduced by the introduction information and the transaction target. Identify the seller who did. In addition, the information providing apparatus 10 may specify a corresponding seller to be dealt with based on the information of the poster who posted the introduction information. In such a case, the information providing device 10 specifies the specified sales content of the transaction target, and generates introduction content in which a link to the specified sales content is set. Then, the information providing apparatus 10 may provide the user with introduction information including the generated introduction content.

  In addition, the information providing apparatus 10 may receive registration of the introduction information from each store in advance. For example, the information providing apparatus 10 may select the introduction information to be provided from the introduction information registered in the online shopping mall by each store in advance, and provide the selected introduction information.

[1-7. About listings)
Here, the information providing apparatus 10 may provide an arbitrary number of introduction information to the user. Here, when a plurality of pieces of referral information are registered, the process of deciding what kind of referral information to provide and in what order and in what order, that is, the process of listing the correspondents, is performed by the user. This can be an important process in providing an effective transaction target for. Therefore, in the following description, an example of the listing of the introduction information executed by the information providing apparatus 10 will be described.

[1-7-1. About resting based on value in an online shopping mall]
For example, the information providing apparatus 10 may provide, among the introduction information, the introduction information selected according to the value in the corresponding online shopping mall to be dealt with. For example, the information providing apparatus 10 may provide, among the introduction information, introduction information selected according to a value based on at least one of the number of sales, the price, and the shipping fee of the corresponding transaction target. Further, the information providing apparatus 10 may provide, among the introduction information, the introduction information selected according to the value of the seller who sells the corresponding transaction target in the online shopping mall.

  For example, the information providing device 10 selects a candidate for the introduction information to be displayed from the introduction information based on the search query, the attribute of the user, or various histories. Subsequently, the information providing apparatus 10 collects, for each of the candidates for the introduction information, an index of the value in the online shopping mall to be traded which is introduced by each candidate. For example, the information providing apparatus 10 determines the number of sales of the transaction target within a predetermined period, the price of the transaction target, the difference between the price of the transaction target and the same or similar transaction target price, the presence or absence of a shipping fee, the amount of shipping fee, and the like. collect. Further, the information providing apparatus 10 collects CTR, CVR, and the like of the target content to be dealt with. Then, the information providing device 10 calculates a value score indicating a value in the online shopping mall based on the collected information. That is, the information providing apparatus 10 calculates a value score indicating the degree of popularity of the transaction target in the online shopping mall.

  In addition, the information providing device 10 collects information that is an index of the value of the store that sells the transaction target. For example, the information providing apparatus 10 may be configured to store information on the number of sales of all the transaction targets in the store that sells the transaction target, the average CTR or the average CVR of the target content that the store sells, and the like. Gather information that is an indicator of popularity. Then, the information providing device 10 calculates a value score based on the collected information.

  For example, the information providing apparatus 10 calculates a higher value score as the number of sales is larger, the price is lower, the shipping cost is lower, or the CTR or CVR is higher. In addition, the information providing apparatus 10 calculates a higher value score as the number of sales of all the transaction targets in the store is larger and the average CTR or CVR value of the store is higher. Note that the information providing apparatus 10 may calculate a higher value score, for example, when the price is higher than the other transaction target and the number of sales is higher than the other transaction target. That is, the information providing apparatus 10 may calculate the value score by a calculation formula including a term that integrally considers a plurality of elements. The information providing device 10 may calculate the value score based on the value of the sales promotion amount or the sales promotion ratio set for the transaction target.

  Then, the information providing apparatus 10 selects a predetermined number of introduction contents in descending order of the calculated value of the value score, and provides the selected introduction contents to the user. That is, the information providing apparatus 10 preferentially provides the user with the corresponding transaction object and the introduction information having a high value in the online shopping mall of the store that introduced the transaction object among the introduction information. As a result of such processing, the information providing apparatus 10 preferentially provides, to the user, introduction information that introduces a transaction target having a high value (for example, popularity) in the online shopping mall. To provide more public information.

  The information providing apparatus 10 may provide an introduction score whose value score exceeds a predetermined threshold. Further, the information providing apparatus 10 may provide the introduction content to the user in order from the highest value of the value score. Further, the information providing apparatus 10 may select a different number of introductory contents according to the providing mode (for example, depending on whether the information is provided on the top page or displayed as a banner).

[1-7-2. About resting based on evaluation in referral service)
Further, the information providing apparatus 10 may perform listing of the introduction content based on information in the introduction service. For example, the information providing apparatus 10 acquires, as introduction information, introduction information provided through a predetermined service different from the online shopping mall, and, among the introduction information, an introduction selected according to a value in the predetermined service. Information may be provided.

  For example, the introductory information provided by the referral service displays an introductory banner with a link to the sales content to be introduced, and if the user selects the introductory banner, the selected introductory banner is displayed. The corresponding sales content to be dealt is provided. Therefore, the information providing apparatus 10 may collect the number of times the introduction banner is selected for each piece of the introduction information provided in the introduction service, and calculate the value score of each piece of the introduction information based on the collected number. In other words, the information providing apparatus 10 is based on the number of times that, when the introduction information is provided to the user via the predetermined service, the user is guided to the content for selling the corresponding transaction target in the online shopping mall. The value may be calculated. For example, the information providing apparatus 10 may calculate a higher value score as the number of times of guidance increases.

  Further, the information providing apparatus 10 calculates a value based on the number of times the user has purchased the corresponding transaction target in the online shopping mall when the introduction information is provided to the user through a predetermined service. Is also good. For example, the information providing apparatus 10 may calculate a value score based on a conversion rate of each piece of introduction information. For example, the information providing apparatus 10 determines, for each of the introduction information, the number of users who have selected the introduction banner included in the introduction information in the introduction service, and the transaction target on the linked sales page among the users who have selected the introduction banner. The ratio with the number of purchased users, that is, CVR is calculated. Then, the information providing apparatus 10 may calculate a higher value score as the value of CVR is higher.

  In addition, the information providing apparatus 10 may calculate a value score according to the value based on the evaluation of a predetermined service in the introduction information. For example, the information providing apparatus 10 may count the number of times the evaluation buttons EB1 and EB2 are selected for each of the pieces of introduction information, and calculate a higher value score as the number of times counted increases. In addition, the information providing apparatus 10 may calculate the value score so as to preferentially display newer introductory information (that is, introductory information having a shorter elapsed time after being posted).

  In addition to the above, for example, the information providing apparatus 10 may display various information in the introduction service, such as the number of browsing in the introduction service, the period elapsed since posting to the introduction service, and whether or not the questioner has selected the evaluation buttons EB1 and EB2. The evaluation score may be calculated based on this information. In addition, the information providing apparatus 10 may preferentially provide the introduction information of a store having a large number of postings in the introduction service. Further, for example, when the referral service includes a function of selecting the most appropriate answer from among the answers (that is, from the introduction information) in the introduction service, the information provider The evaluation score may be calculated based on whether or not the answer is selected.

[1-7-3. Listing based on relevance to search results)
When providing the introduction information together with the search result, the information providing apparatus 10 may list the introduction information based on the relevance to the search result. For example, the information providing apparatus 10 combines, among the introduction information, the introduction information selected according to the commonality between the search query input by the user and the corresponding transaction target along with the search query and the corresponding transaction target search result. May be provided.

  For example, the information providing apparatus 10 sets the introduction information having a predetermined commonality with the postage set for the transaction object corresponding to the search query in the introduction information. May be provided. More specifically, the information providing apparatus 10 gives priority to the introduction information that introduces the free shipping transaction target among the introduction information when many of the transaction targets included in the search result are free shipping. May be provided.

  Further, for example, when the category to which many of the transaction targets among the transaction targets included in the search result belong is “One Piece”, the information providing apparatus 10 preferentially provides the introduction information of the transaction target belonging to “One Piece”. You may. In addition, the information providing apparatus 10 calculates the average value of the prices of the transaction targets included in the search result, and preferentially introduces the introduction information that introduces the transaction target for which the price within a predetermined range is set from the calculated average value. May be provided.

  In addition, the information providing apparatus 10 may perform listing of the introduction information based on a score according to the commonality with the search result. For example, the information providing apparatus 10 specifies a transaction target corresponding to the search query, and generates a search result SR in which the specified target content of the transaction target is arranged. Subsequently, the information providing apparatus 10 specifies a feature of the transaction target in which the target content is displayed as the search result SR. For example, the information providing apparatus 10 specifies various characteristics related to the transaction target, such as the category to which the transaction target belongs, the price and shape of the transaction target, and the characteristics of the user who purchased the transaction target.

  Further, the information providing apparatus 10 specifies, for each of the introduction information, the commonality of features between the transaction target corresponding to the introduction information and the transaction target for which the target content is displayed as the search result SR. For example, the information providing apparatus 10 calculates a higher value of the commonality score as the commonality of the features is higher. Then, the information providing apparatus 10 preferentially sets introduction information having a high value of the commonality score as an object to be provided. Note that the information providing apparatus 10 may calculate a value score based on the commonality of the features, and may provide the introduction information based on the calculated value of the value score.

[1-7-4. Others)
Further, the information providing apparatus 10 is based on the commonality of the transaction object corresponding to the introduction information and the commonality of the store where the introduction information is registered (that is, the store in the online shopping mall that sells the transaction object corresponding to the introduction information). Then, listing of the introduction information may be performed. For example, the information providing apparatus 10 may provide a plurality of pieces of introductory information on different transaction targets.

  Further, for example, the information providing apparatus 10 may provide introduction information of different stores, and introduction information for introducing a common transaction target, for example, introduction information of the same product sold by different stores. Further, the information providing device 10 may provide a plurality of pieces of introduction information about the same store, or may provide a plurality of pieces of introduction information about different stores.

  In addition, the information providing apparatus 10 may ask a user's question (eg, a title or text) in the above-described introduction service and information (eg, a search query, attribute information, , Etc.), may be provided. For example, the information providing apparatus 10 acquires introduction information for a question including a title and a text such as “I am looking for a dress for a party” in the introduction service. In such a case, the information providing apparatus 10 displays a title or a text such as “I am looking for a dress for a party” and a search query, attribute information, or history information input by a user who receives the service of the online shopping mall. Identify the relevance of It should be noted that various intention analysis techniques for judging the similarity of the text, such as the similarity of the included character strings, can be used to specify such relevance. Then, when the relevance exceeds a predetermined threshold, the information providing apparatus 10 may select the introduction information as a display target.

  In addition, the information providing apparatus 10 may perform the listing of the introduction information by integrally using the various types of information described above. Further, the information providing device 10 may provide the introduction information in a manner according to the world view of the online shopping mall operator. In other words, the information providing apparatus 10, when the operator provides introduction information via the online shopping mall service, has commonality of transaction objects, relevance to search results, evaluation of transaction objects and introduction information, and the like. The selection of the introduction information to be provided in an arbitrary mode and the provision mode of the introduction information may be changed in accordance with what form and what kind of introduction information are considered appropriate to be provided according to the above.

[1-8. Motivation]
When selecting the introduction information to be provided through the online shopping mall service based on the evaluation in the introduction service, the information providing apparatus 10 can provide each store with motivation to post the introduction information. For example, in an online shopping mall, various advertisement costs and sales promotion amounts may be set in order to preferentially provide target content as a search result. However, such setting of costs is likely to be a burden for relatively small stores and new stores.

  However, the act of registering or posting introductory information for services other than the online shopping mall is considered to be less costly, even for relatively small stores or new stores. Therefore, the information providing apparatus 10 performs listing of the introduction information in the online shopping mall based on the evaluation of the introduction information in the service other than the online shopping mall.

  When such a listing is performed, it is possible to preferentially display the introduction information of a store that has been evaluated by registering or posting the introduction information for services other than the online shopping mall. As a result, the information providing apparatus 10 can provide a motivation for registering introduction information for introducing a transaction object in the online shopping mall in various services such as an introduction service. As a result, the information providing apparatus 10 can prompt the registration of the introduction information, and can effectively guide the user from various services to the online shopping mall. Further, even in a store where it is difficult to set various costs, the information providing device 10 can guide a user to a transaction target sold by the store by registering the introduction information. The purchase opportunity of the target can be improved.

[1-9. Change of link)
In addition, when providing the introduction information registered in the introduction service via the online shopping mall service, the information providing apparatus 10 may change the introduction information according to the provision mode. For example, it is assumed that a store sells a red one-piece and a white one-piece, and has registered introductory information about the red one-piece. In such a case, when the information providing apparatus 10 receives the search query “white one-piece”, the link destination of the introduction information is changed from the sales content selling the red one-piece to the sales content selling the white one-piece. Then, introduction information may be provided. The information providing apparatus 10 may change not only the link destination but also the word indicating the attribute of the transaction target in the description registered as the introduction information by the store to a word according to the display mode.

[1-10. About application mode)
In the above description, the information providing apparatus 10 has performed the providing process of providing the introduction information in the online shopping mall. Here, the information providing apparatus 10 may execute the above-described providing process in a transaction for an arbitrary transaction target via the Internet. For example, the information providing apparatus 10 may display introduction information in a search result of an auction. In addition, the information providing apparatus 10 may regard a user who has exhibited a transaction target in an auction as a store, and may collect and provide introduction information. That is, the information providing apparatus 10 provides the introduction information in an arbitrary mode as long as the introduction information registered by the seller who sells the transaction target in an arbitrary service is provided in a service different from the service. Good.

[2. Configuration of information providing device]
Hereinafter, an example of a functional configuration of the information providing apparatus 10 that implements the above-described providing processing will be described. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 2, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information between the introduction service server 100, the user terminal 200, and the shop terminal 300.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 30 also describes an example of information registered in a transaction target database 31, a user database 32, and an introduction information database 33 (hereinafter, may be collectively referred to as "each database 31 to 33"). . Hereinafter, an example of information registered in each of the databases 31 to 34 will be described with reference to FIGS.

  For example, FIG. 3 is a diagram illustrating an example of information registered in a transaction target database according to the embodiment. In the example illustrated in FIG. 3, the transaction target database 31 stores “store ID (Identifier)”, “store information”, “transaction target ID”, “category information”, “price information”, “postage”, “target content”. And "result information" are registered in association with each other.

  Here, the “store ID” is an identifier indicating a store where a transaction target is exhibited. The “store information” is various information related to the store indicated by the associated “store ID”. The “transaction target ID” is an identifier indicating a transaction target. “Category information” is information indicating a category to which a transaction target indicated by the associated “transaction target ID” belongs. “Price information” is information indicating the price of a transaction target indicated by the associated “transaction target ID”.

  The “postage” is information indicating the total amount when delivering the transaction target indicated by the associated “transaction target ID”. The “target content” is the target content of the transaction target indicated by the associated “transaction target ID”. The “result information” is information indicating various results related to sales of the transaction target indicated by the associated “transaction target ID”.

  In the example illustrated in FIG. 3, as information corresponding to each item, “store # 1”, “store information # 1”, “transaction target # 1-1”, “category #ABC”, “category #ABC” Conceptual values such as "price information # 1-1", "postage # 1-1", "target content # 1-1", and "actual information # 1-1" are described. Here, the transaction target database 31 actually includes a numerical value or a character string for identifying a store or a transaction target, a character string indicating a store name, or the like, a numerical value or a character string indicating a hierarchy of a category to which the transaction target belongs. In addition, various information that can be an index of the value of a transaction target in the online shopping mall, such as a numerical value indicating a price and a postage, image and text data displayed as content, the number of sales, CVR, and CTR, are registered. Further, in addition to the information shown in FIG. 3, any information related to the transaction target and any information related to the purchase result of the transaction target may be registered in the transaction target database 31.

  FIG. 4 is a diagram illustrating an example of information registered in a user database according to the embodiment. In the example illustrated in FIG. 4, “user ID”, “user information”, “attribute information”, and “purchase history” are registered in the user database 32 in association with each other. In addition to the information shown in FIG. 4, arbitrary information about the user may be registered in the user database 32.

  Here, the “user ID” is an identifier for identifying a user. The “user information” is information such as the user name and gender indicated by the associated “user ID”. The “attribute information” is information indicating various attributes such as a demographic attribute and a psychographic attribute of the user indicated by the associated “user ID”. The “purchase history” is information indicating the history of transaction objects purchased by the user indicated by the associated “user ID”.

  In the example shown in FIG. 4, conceptual information such as “user # 1”, “user information # 1”, “attribute information # 1”, and “purchase history # 1” is described. In the user database 32, a character string or numerical value for identifying a user, a character string for a user name or the like, a character string or numerical value for an attribute, an ID of a purchased transaction object, information indicating a purchase date and time, etc. Will be registered.

  FIG. 5 is a diagram illustrating an example of information registered in the introduction information database according to the embodiment. In the example shown in FIG. 5, the introduction information database 33 includes “introduction information ID”, “question information”, “introduction text”, “introduction banner”, “link destination”, “first service evaluation”, and “second service evaluation”. Service evaluation "is registered in association with the service evaluation. In addition to the information shown in FIG. 5, arbitrary information about the store may be registered in the introduction information database 33.

  Here, the “introduction information ID” is an identifier for identifying the introduction information. The “question information” is information indicating a question of the user corresponding to the introduction information. The “introduction text” is an introduction sentence registered as introduction information by the store. The “introduction banner” is data of an introduction banner, for example, data of a banner in which a picture, a name, and a price of a transaction target to be introduced are arranged. The “link destination” is information indicating a link destination set for the introduction banner. The “first service evaluation” is an evaluation for the corresponding introduction information, and is an evaluation in the introduction service (for example, the number of selections of the evaluation button, the number of customers to the online shopping mall, the CTR of the introduction information, the CVR, etc.). is there. Further, the “second service evaluation” is an evaluation for the corresponding introduction information, and is an evaluation in the online shopping mall (for example, CTR and CVR of the introduction information in the online shopping mall, a sales number of a corresponding transaction target, and the like). , The results of a store, etc.).

  In the example shown in FIG. 5, “question information # 1”, “introduction body # 1”, “introduction banner # 1”, “link destination # 1-1”, “first service evaluation # 1-1”, Although conceptual information such as “second service evaluation # 1-1” has been described, in practice, the introduction information database 33 has titles and texts registered as questions, and texts registered by the store as introduction information. , The data of the introduction banner, the URL (Uniform Resource Locator) of the link destination, numerical values and character strings indicating various evaluations, and the like are registered.

  Returning to FIG. 2, the description will be continued. The control unit 40 is a controller. For example, various programs stored in a storage device inside the information providing apparatus 10 by a processor such as a CPU (Central Processing Unit) and an MPU (Micro Processing Unit) are stored in a RAM or the like. As a work area. The control unit 40 is a controller, and may be implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 2, the control unit 40 includes an exhibition reception unit 41, a transaction processing unit 42, an acquisition unit 43, a query reception unit 44, a search unit 45, a selection unit 46, and a provision unit 47.

  The exhibition receiving unit 41 receives an exhibition to be traded. For example, the exhibition accepting unit 41 accepts, from the shop terminal 300, registration of an image or text displayed as a transaction target category, price, target content, or selected content. In such a case, the exhibition receiving unit 41 registers the received information in the transaction target database 31 in association with the store ID of the store or the like.

  The transaction processing unit 42 executes various processes related to the sale of the transaction target in the online shopping mall. For example, the transaction processing unit 42 performs various notifications to the store when the purchase of the transaction target is performed in the online shopping mall. And various settlement processes.

  The acquisition unit 43 acquires introduction information that introduces a transaction target that is exhibited in the online shopping mall, and that sets a link to content that sells the transaction target in the online shopping mall. For example, the acquisition unit 43 acquires, as the introduction information, information posted by a seller who sells a transaction target corresponding to the introduction information at the online shopping mall. To give a more specific example, the acquisition unit 43 acquires, as the introduction information, the introduction information provided through a service different from that of the online shopping mall. For example, the acquisition unit 43 acquires introduction information posted to a service that provides a user's question and introduction information that introduces a transaction target corresponding to the question as an answer to the question.

  For example, the acquisition unit 43 accesses the introduction service server 100 and acquires each question and introduction information for the question. Then, the acquiring unit 43 associates each question with the introduction information for the question and registers the information in the introduction information database 33.

  The query receiving unit 44 receives a search query. For example, the query receiving unit 44 receives a search query from the user terminal 200.

  The search unit 45 searches for a transaction object corresponding to the search query. For example, the search unit 45 refers to the transaction target database 31 and searches for a transaction target corresponding to the search query received from the query reception unit 44. The search unit 45 may select a transaction target as a search result based on, for example, the attribute of the user who has input the search query and various histories. Then, the search unit 45 reads the searched target content of the transaction target, and generates a search result SR in which the read target content is arranged. The search unit 45 may select a target content to be included in the search result in consideration of a sales promotion amount, a value of a transaction target, and the like.

  The selection unit 46 selects introduction information to be provided. That is, the selection unit 46 implements listing of the introduction information. For example, the selection unit 46 specifies the introduction information in which a link is set to the sales content to be dealt with corresponding to the search query. Then, the selection unit 46 performs listing of the introduction information based on various types of information. More specifically, the selection unit 46 refers to the user database 32 and the introduction information database 33, and calculates a score indicating the priority of providing the introduction information based on the information registered in each of the databases 32 and 33. I do.

  For example, the selection unit 46 may provide the user with introduction information on the transaction object corresponding to the attribute of the user among the introduction information. For example, the selection unit 46 may calculate a score according to the degree of association between the user attribute and the corresponding transaction target. In addition, the selection unit 46 may provide, to the user, the introduction information on the transaction target corresponding to the purchase history of the transaction target by the user among the introduction information. For example, the selection unit 46 may calculate a score according to the commonality between the transaction object purchased by the user in the past and the transaction object corresponding to the introduction information.

  Further, for example, the selection unit 46 may provide, among the introduction information, the introduction information selected according to the value in the corresponding online shopping mall to be dealt with. For example, the selection unit 46 may calculate a score according to a value based on at least one of the number of sales, the price, and the shipping fee of the corresponding transaction target in the introduction information. In addition, the selection unit 46 may calculate a score according to the value of the seller who sells the corresponding transaction target in the introduction information and the value in the online shopping mall.

  Further, for example, the selection unit 46 may calculate a score according to a value in a predetermined service different from the online shopping mall. For example, when provided to the user via a predetermined service, the selection unit 46 calculates a score corresponding to a value based on the number of times the user has been guided to content for selling the corresponding transaction target in the online shopping mall. It may be calculated. Further, when provided to the user via a predetermined service, the selection unit 46 may calculate a score according to a value based on the number of times the user has purchased the corresponding transaction target in the online shopping mall. . Further, the selection unit 46 may calculate the score according to the value based on the evaluation in the predetermined service.

  Further, for example, when the introduction information posted to the service that provides the user's question and the introduction information that introduces the transaction target corresponding to the question as an answer to the question is acquired, The score may be calculated according to the relevance between the information about the user to whom the information is provided and the question corresponding to the introduction information. Further, the selection unit 46 may calculate the score according to the transaction object corresponding to the search query input by the user, that is, the commonality with the transaction object as a search result. For example, if the postage set for the corresponding transaction target has a predetermined commonality with the postage set for the transaction target in the search result, the selection unit 46 calculates a higher value score. You may.

  When calculating the integrated score, the selection unit 46 may set a larger weight for the information regarded as important. Further, the selection unit 46 may select the introduction information selected according to the first information at a priority according to the second information, instead of calculating the score.

  The providing unit 47 provides the introduction information to the user via the contents of the online shopping mall. For example, the providing unit 47 provides the user with a plurality of pieces of introductory information on different transaction targets. In addition, the providing unit 47 provides, to the user, the introduction information on the transaction target corresponding to the search query input by the user among the introduction information. In addition, the providing unit 47 provides the search result input by the user with the search result corresponding to the search query and the introduction information about the trade target corresponding to the search query. For example, the providing unit 47 provides introduction information together with content related to the online shopping mall, other than the content for accepting the purchase of the transaction target.

  For example, the providing unit 47 acquires the search result from the search unit 45 and acquires the introduction information selected by the selection unit 46. Then, the providing unit 47 generates search result content including the search result and the content in which the introduction information is arranged in the order of the score, and transmits the generated search result content to the user terminal 200.

[3. Example of processing flow)
Next, an example of a flow of a providing process executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 6 is a flowchart illustrating an example of the flow of a providing process performed by the information providing apparatus according to the embodiment. For example, the information providing apparatus 10 acquires introduction information that is information provided through a service different from that of the online shopping mall and that introduces a transaction target in the online shopping mall (step S101). Subsequently, when receiving the search query (step S102), the information providing apparatus 10 searches for a transaction target corresponding to the search query (step S103). In addition, the information providing device 10 may be configured to execute
The introduction information to be provided is selected (step S104). Then, the information providing apparatus 10 provides the selected introduction information together with the search result (step S105), and ends the processing.

[4. Modification)
In the above, an example of the providing process by the information providing device 10 has been described. However, embodiments are not limited to this. Hereinafter, variations of the providing process will be described.

[4-1. About contents of introduction information)
In the above-described example, the information providing apparatus 10 has each store acquire the introduction information for introducing the transaction target sold in the online shopping mall, and provide the acquired introduction information to the user. However, embodiments are not limited to this.

  For example, the information providing apparatus 10 may acquire introduction information provided by each store to a blog or the like. In addition, the information providing apparatus 10 may use, for example, information registered by a user who does not sell the transaction target in the online shopping mall and introduces the transaction target that is exhibited in the online shopping mall as the introduction information. . For example, the information providing apparatus 10 may acquire, as introduction information, various types of reviews related to the transaction target, and information in which a link to the corresponding transaction target is set. The information providing apparatus 10 may acquire a news article, a review article, or the like as introduction information. That is, the information providing apparatus 10 obtains information provided via an arbitrary service in an arbitrary mode as introduction information, if the information for introducing the transaction object in some way is the introduction information, and provides the information to the user. May be provided for.

[4-2. Others)
Further, among the processes described in the above embodiment, all or some of the processes described as being performed automatically can be manually performed, and conversely, the processes described as being performed manually can be performed. Can be automatically or entirely performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  In addition, the embodiments described above can be appropriately combined within a range that does not contradict processing contents.

[4-3. program〕
Further, the information providing apparatus 10 and the user terminal 200 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 7 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a form in which a computing device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Having.

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, such as a ROM (Read Only Memory), a HDD (Hard Disk Drive), and a flash memory. Is realized by:

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. A device for reading information from a medium, a magnetic recording medium, a semiconductor memory, or the like may be used. Further, the input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and transmits the data generated by the arithmetic device 1030 to the other device via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the information providing apparatus 10, the arithmetic unit 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040. Further, for example, when the computer 1000 functions as the user terminal 200, the arithmetic unit 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040.

[5. effect〕
As described above, the information providing apparatus 10 introduces the introduction information that introduces the transaction target that is sold in the online shopping mall, and sets the link to the content that sells the transaction target in the online shopping mall. get. Then, the information providing device 10 provides the introduction information to the user via the contents of the online shopping mall. As a result of such processing, the information providing apparatus 10 provides information for introducing a transaction target to a user who browses the online shopping mall, and thus can provide effective information.

  In addition, the information providing device 10 provides a user with a plurality of pieces of introduction information on different transaction targets. In addition, the information providing apparatus 10 acquires, as introduction information, information posted by a seller who sells a transaction target corresponding to the introduction information in an online shopping mall.

  In addition, the information providing apparatus 10 acquires, as introduction information, introduction information provided through a service different from that of the online shopping mall. For example, the information providing apparatus 10 acquires introduction information posted for a service that provides a user's question and introduction information that introduces a transaction target corresponding to the question as an answer to the question.

  In addition, the information providing device 10 provides the user with the introduction information on the transaction target corresponding to the search query input by the user among the acquired introduction information. In addition, the information providing apparatus 10 provides, together with the search result of the transaction target corresponding to the search query input by the user, introduction information about the transaction target corresponding to the search query. In addition, the information providing device 10 provides the user with the introduction information on the transaction object corresponding to the attribute of the user among the introduction information. Further, the information providing apparatus 10 provides the user with introduction information on the transaction object corresponding to the purchase history of the transaction object by the user.

  As a result of each process described above, the information providing apparatus 10 can provide the user with information that effectively introduces the transaction target, and thus effectively provides the transaction target information that the store wants to recommend to the user. be able to.

  In addition, the information providing apparatus 10 provides introduction information along with contents related to the online shopping mall, other than contents that accept purchase of a transaction object. In addition, the information providing device 10 provides the introduction information selected from the introduction information according to the value in the corresponding online shopping mall of the transaction target. For example, the information providing device 10 provides the introduction information selected according to the value based on at least one of the number of sales, the price, and the shipping fee of the corresponding transaction target among the introduction information. In addition, for example, the information providing apparatus 10 provides the introduction information, which is the value of the seller who sells the corresponding transaction target among the introduction information and is selected according to the value in the online shopping mall. For this reason, since the information providing apparatus 10 can provide the introduction information of the popular transaction target in the online shopping mall, the information can be effectively provided to the user.

  In addition, the information providing apparatus 10 acquires, as introduction information, introduction information provided via a predetermined service different from the online shopping mall, and, among the introduction information, an introduction selected according to a value in the predetermined service. Provide information. For example, the information providing apparatus 10 is based on the number of times that, when the introduction information is provided to the user via a predetermined service, the user is guided to the content for selling the corresponding transaction target in the online shopping mall. Provide referral information selected according to value. In addition, for example, the information providing apparatus 10 may be configured such that, according to a value based on the number of times the user has purchased the corresponding transaction target in the online shopping mall, when the introduction information is provided to the user through a predetermined service. And provide the selected referral information. Further, for example, the information providing apparatus 10 provides the introduction information selected from the introduction information according to the value based on the evaluation in the predetermined service. For example, the information providing apparatus 10 acquires introduction information posted for a service that provides a user's question and introduction information that introduces a transaction target corresponding to the question as a response to the question, and among the introduction information, And information about the user to whom the introduction information is provided, and the introduction information selected according to the relevance of the introduction information and the corresponding question. For this reason, since the information providing apparatus 10 provides the introduction information with high evaluation in a service different from the online shopping mall, the information providing apparatus 10 can effectively provide the information to the user.

  In addition, the information providing apparatus 10 combines, among the introduction information, the introduction information selected according to the commonality between the search query input by the user and the corresponding transaction target together with the search query and the corresponding transaction target search result. provide. For example, the information providing apparatus 10 sets the introduction information having a predetermined commonality with the postage set for the transaction object corresponding to the search query in the introduction information. provide. Therefore, the information providing device 10 can provide the introduction information to the user in an effective manner.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are exemplifications, and various modifications based on the knowledge of those skilled in the art, including the aspects described in the section of the disclosure of the invention, The invention can be implemented in other modified forms.

  Further, the above-mentioned “section (section, module, unit)” can be read as “means”, “circuit”, or the like. For example, the extraction unit can be replaced with an extraction unit or an extraction circuit.

DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Communication part 30 Storage part 31 Transaction target database 32 User database 33 Introduction information database 40 Control part 41 Exhibition reception part 42 Transaction processing part 43 Acquisition part 44 Query reception part 45 Search part 46 Selection part 47 Provision part 100 Referral service server 200 User terminal 300 Store terminal

Claims (22)

An acquisition unit that acquires introduction information that introduces a transaction target that is exhibited in the online shopping mall, and that sets introduction information in which a link to content that sells the transaction target in the online shopping mall is set;
A providing unit for providing the introduction information to a user via the contents of the online shopping mall. The providing device according to claim 1, wherein the providing unit provides the user with a plurality of pieces of introductory information regarding different transaction targets. The said acquisition part acquires the information posted by the seller who sells the transaction object corresponding to the said introduction information in the said online shopping mall as the said introduction information. The provision of Claim 1 or 2 characterized by the above-mentioned. apparatus. The providing device according to any one of claims 1 to 3, wherein the acquisition unit acquires, as the introduction information, introduction information provided via a service different from the online shopping mall. . The acquisition unit acquires introduction information posted for a service that provides a user's question and introduction information that introduces a transaction object corresponding to the question as a response to the question. Item 5. The providing device according to Item 4. The said provision part provides the introduction information regarding the transaction object corresponding to the search query input by the user to the user among the introduction information acquired by the acquisition part. 5. The providing device according to any one of 5. The providing device according to claim 6, wherein the providing unit provides search results of a transaction target corresponding to the search query input by the user and introduction information about the transaction target corresponding to the search query. . The said provision part provides the user with the introduction information regarding the transaction object corresponding to a user's attribute among the introduction information acquired by the said acquisition part to the said user. The providing device according to any one of the above. The said provision part provides the introduction information regarding the transaction object corresponding to the purchase history of the transaction object by the user among the introduction information acquired by the acquisition part, to the user. The providing device according to any one of to 8. The said provision part provides the said introduction information with the content regarding the said online shopping mall, and the content other than the content which receives the purchase of a transaction object. The any one of Claims 1-9 characterized by the above-mentioned. The providing device according to the above. The said provision part provides the introduction information selected according to the value in the online shopping mall of the corresponding transaction object among the said introduction information. The Claims any one of Claims 1-10 characterized by the above-mentioned. Providing device. The said provision part provides the introduction information selected according to the value based on at least any one of the sale number of the corresponding transaction object, a price, or a mailing cost among the said introduction information. 12. The providing device according to item 11. The said provision part provides the introduction information selected according to the value of the seller who sells the corresponding transaction object among the introduction information, and according to the value in the online shopping mall. The providing device according to any one of 1 to 12. The acquisition unit acquires, as the introduction information, introduction information provided via a predetermined service different from the online shopping mall,
The providing device according to any one of claims 1 to 13, wherein the providing unit provides the introduction information selected from the introduction information according to a value in the predetermined service. The providing unit may include, among the introduction information, when provided to the user via the predetermined service, the number of times the user is guided to content for selling the corresponding transaction target in the online shopping mall. The providing device according to claim 14, wherein the providing device provides introduction information selected according to the value based on the providing information. The providing unit, when provided to the user via the predetermined service among the introduction information, according to a value based on the number of times the user has purchased a corresponding transaction target in the online shopping mall. The providing device according to claim 14, wherein the providing device provides the selected introduction information. The said providing part provides the introduction information selected according to the value based on the evaluation in the said predetermined service among the said introduction information. The Claims any one of Claims 14-16 characterized by the above-mentioned. Providing device. The acquisition unit acquires introduction information posted to a service that provides a user's question and introduction information that introduces a transaction target corresponding to the question as an answer to the question,
The providing unit, among the introduction information, provides information about a user to whom the introduction information is provided, and introduction information selected according to the relevance between the introduction information and a corresponding question. The providing device according to any one of claims 1 to 17, wherein: The providing unit provides, among the introductory information, introductory information selected according to a commonality between a search query input by a user and a corresponding transaction target, together with a search result of the corresponding transaction target corresponding to the search query. The providing device according to any one of claims 1 to 18, wherein: The providing unit provides, among the introduction information, introduction information in which a shipping fee set for a corresponding transaction target has a predetermined commonality with a shipping fee set for a transaction target corresponding to the search query. 20. The providing device according to claim 19, wherein: A providing method executed by a providing device,
An acquisition step of acquiring introduction information that introduces a transaction target that is exhibited in the online shopping mall, and that sets introduction information in which a link to content that sells the transaction target in the online shopping mall is set;
A providing step of providing the introduction information to a user via the contents of the online shopping mall. Acquisition procedure for acquiring introduction information that introduces a transaction target that is exhibited in the online shopping mall, and that sets introduction information in which a link to content that sells the transaction target in the online shopping mall is set,
A providing program for causing a computer to execute a providing procedure for providing the introduction information to a user via the content of the online shopping mall.

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