JP2001229274A - Selling method using communication network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a selling method capable of selling by using a communication network in combination with a regular selling method without conflicting with the interest of an individual sales dealer. SOLUTION: Individual sites 16 are set corresponding to individual stores and the upper part of the respective individual sites are linked with a common site 17. A customer is made to access the common site 17 through any individual site 16 and made to be able to purchase a commodity. The respective stores can receive refund of a prescribed rate.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales method using a communication network, and more particularly to a sales method suitable for selling goods and services on the Internet.

[0002]

2. Description of the Related Art With the spread of computers and the development of the Internet, various goods and services are sold on the Internet. Such sales methods on the Internet are classified into a first method as shown in FIG. 5 and a second method as shown in FIG. 6 or FIG.

The first method is a method in which a specific company establishes its own Internet site and sells it in order to directly sell its products or products to consumers. In this method, the store publishes the site in its own store and directly approaches consumers,
This is a basic pattern. Here, as a method of advertising the own site, in addition to direct notification to the public through various media, a method of obtaining recognition by inviting a link request to a related site or the like is adopted.

[0006] In contrast, the method shown in FIG. 6 or FIG. 7 operates a site called a portal site, and uses the name recognition of the site itself and the advertisement announcement of the existence of the site, thereby using the pseudo shopping street on the Internet. Inviting consumers to access, linking each company, store or store to its portal site for a fee or free of charge,
Promotion of sales of products and services of member companies.

[0005] The first method shown in FIG. 5 has a drawback that advertisements to general consumers are not perfect. On the other hand, the method using a portal site as shown in FIG. 6 or 7 is a method of performing public relations activities including the meaning of mutual complementation, and forms a virtual shopping mall on a computer connected to the Internet. It is a method to do. There are a method of managing information on the portal site, including information transmission and various settlements, and a method of transmitting information only and leaving it to each store in subsequent product transactions. In general, the revenue on the portal site side is the cost of providing the site and the site production agency, and in some cases, a sales margin is collected. In this publicity activity, various services on the Internet are developed and deployed while the portal site sends out various information.
In addition, links to various sites on the Web, banner advertisements, and the like are being developed.

[0006]

The first problem as shown in FIG.
The method has the following problems.

(1) Except for companies that have the resources, products, or capabilities to maintain, operate, and manage an Internet site attractively, this method can be attractively and effectively used on the Internet where sites are crowded. I can't take it. Effect vs. cost (cost performance)
This makes it difficult for small-scale users to enter.

[0008] (2) For face-to-face stores where all the products to be sold are purchased products, entry into direct sales by the product manufacturer via the Internet is due to the sales volume of wholesalers or end-to-end face-to-face stores and product stores. Manufacturers, wholesalers, and retail outlets have conflicting interests, which are directly linked to the decline in sales. For this reason, cooperation with each other becomes difficult, and therefore, information exchange and product development are hampered, and the development of the entire industry is rather hindered. For this reason, if a manufacturer that depends on the dealer newly desires to sell the product on the Internet, inefficient product development such as changing the brand for each sales channel is forced.

(3) The entry of direct sales via the Internet by product manufacturers who do not have direct sales channels with consumers is expected to reduce distribution costs across regions. However, on the other hand, information from distribution channels that directly contact customers is cut off,
For this reason, it becomes estranged from information such as opinions and requests of consumers. In addition, Internet marketing is essentially a pull strategy, which makes it difficult to attract customers and further away from direct information from consumers, so it is unnecessary for product development that cannot be sold as a result. Spending money and effort to reduce the return on investment in online sales activities.

On the other hand, the sales system using a portal site as shown in FIG. 6 or 7 has the following problems.

(1) Generally, in a portal site,
Competition companies can participate for a fee or for free, and they are linked in the same category and in the same line. Therefore, there is a problem in that product competition between companies is caused, and it is difficult to obtain the effect of promoting sales of products and services to the extent that the participating companies expect.

(2) In a so-called portal site, since it is not premised that access is made only to customers of a specific layer that narrows down the type of business, the number of customers who access the network is diversified. Therefore, it is inevitably a sales promotion method for an unspecified majority. This makes effective design difficult in the structure of the site.

(3) In a site linked to a so-called portal site, even if the portal site is accessed by a targeted customer, there is a risk that the interest of the customer may shift to other companies linked in the same row. For this reason, even product manufacturers and stores that are affiliated with the portal site cannot actively introduce their portal site to their existing customers. As a result, there is a problem that targeted and effective sales promotion cannot be performed.

As described above, in both the first system and the second system, in the industry mainly dealing with face-to-face products,
Sales of goods via the Internet often conflict with or have disadvantages with existing industries, and as a result, there has been a problem in that sales through the Internet are not limited to secondary sales promotion.

SUMMARY OF THE INVENTION The present invention has been made in view of such problems, and it is an object of the present invention to provide a sales method using a communication network which suppresses conflicts of interest with existing industries and works advantageously. With the goal.

[0016]

The main invention of the present application is a sales method in which a customer accesses a site of a common operation center to which a plurality of dealers belong through a communication network and purchases the site. In addition to setting each individual site corresponding to the dealer, linking each individual site with the common site so that customers can access and purchase the common site via any individual site. None, for example, recording and counting sites that passed
The present invention relates to a sales method using a communication network, wherein each store receives a rebate at a predetermined ratio.

Here, each individual store has a means for recognizing an individual number or the like for identifying itself, and a means for recognizing the individual number or the like of the store on the individual site through which a customer purchases a product at the common site. May be specified by a method such as input, and the store of the individual site via which the information is passed may be specified. Alternatively, a store of an individual site via which the user goes through may be specified by a program for automatically recognizing an individual store by automatically recording an accessed route. Also, here the percentage of the rebate is electronic lottery,
The distribution may be determined by any of a proportional distribution according to the sales amount of each individual site and a distribution according to the sales rank of each individual site.

In addition, it is possible for a customer to directly purchase goods at a common site without going through an individual site, and a surcharge corresponding to the sales when directly accessing the common site is obtained by a predetermined method. You may make it distribute to stores. In addition, each individual site may be linked to a common product sales promotion site that allows individual dealers to exert a common customer enlightenment effect. Further, each individual site may be linked to a common information collection site for collecting customer needs common to individual dealers.

According to a preferred embodiment of the present invention, by informing the Internet address of the own shop site by distributing the medium to the existing customers of the individual shop, the access of the existing shop to the own shop site is firstly induced, and further linked to the upper part. To provide customers with product and industry information, collect market information from customers, sell products, and use the identification number of the referral store in the application for product purchase. Thus, the above-mentioned problem of the existing method is solved by performing rebate in accordance with the sales of the product to the store at the access source. In this case, for sales to customers who directly access the upper common site without having an identification number, sales may be refused and encouraged to access via the merchant's site, or the merchant's respective sales By creating a program for distributing the rebate equivalent amount according to the above, and distributing the amount calculated by such a program, it is possible to eliminate disadvantages to the member stores.

The embodiments listed below are other preferred embodiments of the present invention.

(1) An individual meeting, a retailer invites access to an Internet site of an individual store by a notice medium such as a pamphlet distributed to customers of the own store, passes through the site of the individual store, and accesses the top of the site. An Internet-based product sales promotion method in which a customer can purchase a product on the site by inviting access to a common specific Internet Web site that is linked to the site, and the store can receive a rebate according to the sales.

(2) When an individual face-to-face, a retailer purchases a product on a common specific Internet site by clearly indicating the identification number of the store on a notification medium such as a pamphlet distributed to customers of the store, A product sales promotion method on the Internet that can declare a customer introduction store by using the identification number, provide a rebate to the store, and provide information feedback to the customer.

(3) When a customer who does not refer to a member store tries to purchase a product directly on the common specific Internet site without using the identification number, the purchase is permitted rather than rejected. A method of promoting product sales on the Internet by distributing the sales to each member store by a program prepared in advance so as not to impair the profit of the member store.

(4) Individual face-to-face and merchandise stores and product manufacturers or wholesalers can share the same products with individual face-to-face and merchant sites in order to bring out the largest industry-wide customer enlightenment effect at a small cost. A method to educate customers on the Internet and notify product information by constructing, creating and operating a sales promotion site.

(5) Individual face-to-face, merchandise stores and product manufacturers or wholesalers can collect common customer needs, opinions, etc. at a small cost, and use the information to make the most of commercialization. The collection site is configured by linking individual face-to-face, merchandise store sites and a common product promotion site,
A method of collecting customer information on the Internet through production and operation.

[0026]

FIG. 1 shows a system configuration of a sales method using a communication network according to an embodiment of the present invention. This system utilizes an Internet communication network 10, and a customer or client computer 11 is connected to such an Internet communication network 10. Further, a server 12 constituting an operation center is connected to the Internet communication network 10. The operation center 12 is a center established by a plurality of dealers forming a portal site.

As shown in FIG. 2, individual sites 16 corresponding to affiliated dealers are set in a storage device of a server constituting the operation center 12. Further, a common site 17 that is linked upward to the individual site 16 is set. Note that the individual site 16 does not necessarily need to be set on the server 12, and each dealer may set up a home page separately and set the individual site 16. In this case, the individual site 16 is linked upward to the common site 17 via the communication network 10.

The creator of the site of the common operation center 12 may be a manufacturer desiring to sell the product, a wholesaler, another corporation, or an individual. The producer first configures the common site 17 and recruits participating stores, that is, member stores. The creator creates, for each participating store, its own store site 16 which serves as a gate for Internet access by the participating store's own customers. The individual store develops information, advertisements, and the like of the individual store on the own store site 16 and links to the common site 17 at the top.

In order to reduce the burden of creating the own store site 16 of the participating stores, the structure of the site 16 of each store may be designed. In addition, in order to prevent competition between participating stores, the horizontal link of the individual site 16 of each participating store may not be provided, but a horizontal link may be provided according to the wish of the individual store, the item to be sold, and the like. Good.

Each store informs its own customers who visit each store of their own store site 16 and their own store identification number by distributing the medium provided by the producer or the medium created by the own store to the customers. . The medium in this case may be a paper medium such as a flyer, a pamphlet, a magazine, or the like, a sales promotion product, a radio wave, or another medium. In the upper common operation site 17 linked to the individual site 16 of each store, industry common information, topics, product information, and the like provided by the producer are disclosed.

The customer can purchase the goods there,
The purchase is recorded, tabulated and classified by the identification number, and the store of the individual site 16 of the access source is collectively recorded at a later date and a prescribed surcharge is paid.

As the name recognition of the site increases, the existence of an unspecified number of customers who directly access the common operation site 17 is expected. In this case, the purchase by the unspecified number of customers can be requested to input the identification number of the rejected member store site or access via the member store site, or incorporated in the common site 17. By distributing the rebate amount among the member stores by the program, disadvantages of the member stores can be avoided and the openness of the common operation site 17 can be maintained. Regarding the distribution method by this program, an arbitrary method such as a method by electronic lottery as shown in FIG. 3, a distribution according to the sales amount as shown in FIG. You can choose.

The settlement of the sale price of the merchandise may be performed by a method of registering customer information in advance, by a settlement on a net by a credit card or the like, or by a payment method.

The delivery of the product to the customer may be direct delivery, receipt at a member store, or handling of a store of another type of business by contract with a convenience store, a transportation company branch, a sales office, or the like. There may be. In addition, on the common site 17, it is possible to collect, analyze, and use information and opinions from customers by using methods such as questionnaire and prize provision.

FIG. 5 shows a model system of a sales promotion type value chain. The most effective point of this system is that it is possible to directly notify site information to a consumer classified into a specific category from a store or the like at the end of the consumer. On the merchant side, it is a method that receives only a certain margin for the product sales of the target customer, so it is a simple business style that eliminates logistics, and it is an effective method because the information dissemination cost is also kept low.

In the present system, a program is provided for the purpose of promoting sales promotion by reliably returning a certain amount of sales of consumers introduced to member stores to the introducing store. By such a flow, the introduction of the electronic commerce is realized by the operator while protecting the profits of each trader without largely changing the existing distribution organization. This system is extremely useful in an industry where there is a problem in coordinating interests between existing stores and manufacturers when abrupt transition to the direct sales system due to the introduction of electronic commerce.

As shown in FIG. 5, by linking sites of the same category to the core e-commerce common site 17 as a value chain, an online shopping site attractive to customers is constructed.
Further, by linking the sales-type individual sites 16 in the same category as the core common site 17 as a value chain, an interface with the customer is established.
In addition, by unifying the information categories of the sales-type individual site 16 and the online shopping site 17,
Brand sites in the value chain to increase customer awareness and loyalty.

The added value generated in such a system not only allows the e-commerce site 17 to dramatically increase the information value, but also increases the attraction rate to the common site 17, By relying on the promotion by the member individual site 16, it is possible to reduce advertising expenses. Further, the customers from the member site 16 in this scheme are not a generalized customer group, but a well-segmented group of good customers. Further, the member site 16 can easily advertise its own store because of the merit of improving the information value by the value chain. Further, the margin income of the customer who goes to the common site 17 can be obtained only by advertising the own store. In addition, for customers, the aggregation of information that has been scattered in the past will increase convenience, and at the same time, it will be possible to clarify the selection of products that suits them more quickly.

According to the selling method of the above embodiment, the following excellent merits are brought.

(1) A small amount of funding is individually raised from a plurality of stores of the same business type, and a common business site 17 is jointly established and maintained in addition to the individual sites 16, so that even a small company can use the Internet effectively. You can set up a site and participate.

(2) The customer of the own shop introduced is the common site 1
By using the store identification number when purchasing goods in Step 7, the store can actively introduce the customer to an article sales site on the Internet in order to ensure rebate to the referring store. become able to.

(3) The introduced customer uses the store identification number at the time of product purchase, and information such as purchase information provided by the customer is merged with the data of the introduced store, thereby narrowing down the customer. Therefore, unlike the information obtained from a site targeting an unspecified number of masses, the individual information can be effectively used in a subsequent sales promotion method or the like.

(4) By recording the sales amount of the products sold through the own store site 16 and performing a rebate from the manufacturer, participation can be solicited without impairing the profit of the existing individual store. In addition to advertising and sales promotion on the store's Internet, co-existence and co-prosperity between the existing sales industry and manufacturers and wholesalers by jointly transmitting information such as product announcements on the Internet and promoting sales. The prosperity can be continued.

(5) By operating a joint site under a unified theme, by directly informing existing customers of the existence of an e-commerce site from individual stores via a medium such as a paper medium,
By adopting a push strategic marketing method that was difficult on the conventional Internet, it was easy to narrow down the customer group to access, and on the Internet,
It will be possible to take effective and economical methods of promoting products and services.

(6) Customers who directly access the common site and make purchases are allowed to make purchases without hindering them, thereby maximizing the functions of sales promotion, enlightenment, and information collection, and reducing the sales of the common parts. By properly distributing at the member store, it becomes possible to operate smoothly without impairing the profit of the member store.

[0046]

The main invention of the present invention is a sales method in which a customer accesses a site of a common operation center to which a plurality of stores belong through a communication network and purchases the same. Correspondingly, each individual site is set, each individual site is linked to the common site, and the customer accesses the common site via any one of the individual sites to purchase products. The store receives a predetermined percentage rebate.

Therefore, there is no conflict between the interests of the individual stores that set up the individual sites and the sales using the communication network, and a wide range of individual stores can use the communication method using the communication network. Can also be used.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a system configuration of a sales system using a communication network.

FIG. 2 is a block diagram showing a relationship between a common site and an individual site set on a server of a common operation center.

FIG. 3 is a flowchart showing a rebate operation by electronic lottery.

FIG. 4 is a flowchart showing a rebate operation according to the sales amount.

FIG. 5 is a block diagram showing a concept of a selling method.

FIG. 6 is a conceptual diagram showing conventional electronic commerce.

FIG. 7 is a conceptual diagram showing still another conventional electronic commerce.

FIG. 8 is a conceptual diagram showing still another conventional electronic commerce.

[Explanation of symbols]

 10 Internet communication network 11 Computer (customer, client) 12 Server (common operation center) 16 Individual site 17 Common site

Claims (8)

[Claims] Claims 1. A sales method in which a customer accesses a site of a common operation center to which a plurality of stores belong through a communication network and purchases the site, wherein each site corresponds to each store. Is set, and the individual sites are linked to the common site so that the customer accesses and purchases the common site via any of the individual sites. A sales method using a communication network, wherein a rebate is received. 2. Each individual store has a recognizing means for identifying itself, and a method for recognizing a store at an individual site through which a customer purchases a product on a common site is specified. 2. A sales method using a communication network according to claim 1, wherein a sales shop of the individual site via which the service is passed is specified. 3. The method according to claim 1, wherein the ratio of the rebate is determined by electronic lottery. 4. The selling method using a communication network according to claim 1, wherein the proportion of the rebate is proportionally distributed according to the sales amount of each individual site through which the rebate is paid. 5. The selling method using a communication network according to claim 1, wherein the ratio of the rebate is determined according to the sales order of each individual site through which the rebate is paid. 6. It is possible for a customer to directly access a common site without going through an individual site,
The communication network according to any one of claims 1 to 5, wherein a surcharge corresponding to the sales when directly accessing the common site is distributed to each store by a predetermined method. Had a sales method. 7. The communication network according to claim 1, wherein each individual site is linked to a common merchandise sales promotion site that allows individual dealers to exhibit a common customer enlightenment effect. Had a sales method. 8. The sales using a communication network according to claim 1, wherein each individual site is linked to a common information collection site for collecting common customer needs for individual stores. Method.