CN111784373A - Information pushing method, device, system, equipment and storage medium - Google Patents

Information pushing method, device, system, equipment and storage medium Download PDF

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Publication number
CN111784373A
CN111784373A CN201910267075.9A CN201910267075A CN111784373A CN 111784373 A CN111784373 A CN 111784373A CN 201910267075 A CN201910267075 A CN 201910267075A CN 111784373 A CN111784373 A CN 111784373A
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behavior
target
goods
induction
information
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CN111784373B (en
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侯世国
申友志
申明
王丹
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Zhejiang Hanshow Technology Co ltd
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Zhejiang Hanshow Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location

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Abstract

The embodiment of the invention discloses an information pushing method, an information pushing device, an information pushing system, information pushing equipment and a storage medium, wherein the method is applied to the information pushing equipment of which the distance between the information pushing equipment and a behavior sensor meets a preset distance condition, and comprises the following steps: if behavior induction data sent by a behavior inductor are received, determining a behavior induction area according to the behavior induction data; determining target goods corresponding to the behavior induction area; and determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo. The embodiment of the invention greatly reduces the cost of information push, improves the pertinence and the effectiveness of the information push and further improves the experience effect of users.

Description

Information pushing method, device, system, equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of information processing, in particular to an information pushing method, an information pushing device, an information pushing system, information pushing equipment and a storage medium.
Background
With the development of electronic devices, more and more electronic devices are applied in retail markets, for example, electronic tags are used to improve convenience and timeliness of price updating, or display screens are used to play videos or advertisements describing goods to improve efficiency of users in acquiring information of goods.
In the prior art, two advertisement pushing modes are generally adopted in a display screen, one mode is fixed advertisement pushing, but the advertisement pushed by the mode has no pertinence, and the advertisement effect is poor; the other method is to analyze the behavior of the user through a camera and then push corresponding advertisements through behavior analysis, but the method needs to be completed through deep learning, the current technical level of the deep learning has limited effect on analyzing the behavior of the user, and needs a better network environment and a computing platform with higher computing performance, so that the arrangement is difficult, the cost is higher, and the actual landing is difficult.
Disclosure of Invention
The embodiment of the invention provides an information pushing method, an information pushing device, an information pushing system, information pushing equipment and a storage medium, and can solve the technical problems of high cost and difficulty in landing in the prior art.
In a first aspect, an embodiment of the present invention provides an information pushing method, which is applied to an information pushing device whose distance from a behavior sensor satisfies a preset distance condition, and includes:
if behavior induction data sent by the behavior inductor are received, determining a behavior induction area according to the behavior induction data;
determining target goods corresponding to the behavior induction area;
and determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
In a second aspect, an embodiment of the present invention further provides an information pushing apparatus, configured in an information pushing device whose distance from a behavior sensor satisfies a preset distance condition, where the apparatus includes:
the behavior induction receiving module is used for determining a behavior induction area according to the behavior induction data if the behavior induction data sent by the behavior inductor is received;
a goods determining module for determining the target goods corresponding to the behavior sensing area,
and the information pushing module is used for determining a target pushed cargo according to the target cargo and pushing information of the target pushed cargo.
Further, the behavior induction receiving module comprises an area determining unit, and the behavior induction data is a chip number of a target induction chip inducing user behavior in the behavior inductor;
the region determining unit is specifically configured to:
and determining the induction area corresponding to the piece number of the target induction piece as a behavior induction area according to the piece number of the target induction piece and the incidence relation between the piece number of the induction piece and the induction area, wherein the induction areas correspond to the piece numbers of the induction pieces one to one.
Further, the behavior sensing receiving module further includes a data receiving unit, and the data receiving unit is specifically configured to:
behavior sensing data is received through a communicator connected to the behavior sensor.
Further, the cargo determination module is specifically configured to:
and determining the goods corresponding to the behavior induction area as target goods according to the association relationship between the behavior induction area and the goods and the association relationship between the induction area and the goods, wherein the induction areas correspond to the goods one to one.
Further, the information pushing module is specifically configured to:
and determining the target pushed goods according to the goods category of the target goods.
Further, the device further comprises a history pushing module, wherein the history pushing module is specifically configured to:
and if the behavior induction data sent by the behavior inductor are not received, determining target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods.
In a third aspect, an embodiment of the present invention further provides an information pushing system, including at least one behavior sensor and at least one information pushing device, configured to push information of a target pushed cargo in the information pushing device according to behavior sensing data of the behavior sensor;
each information pushing device corresponds to at least one behavior inductor, and the distance between each information pushing device and the corresponding behavior inductor meets a preset distance condition.
Furthermore, the behavior sensor comprises at least one sensing piece, the sensing pieces are connected in series and spliced, and are used for sensing the user behavior according to the change of the electric field and sending the behavior sensing data to the information pushing device.
In a fourth aspect, an embodiment of the present invention further provides an information pushing apparatus, where the information pushing apparatus includes:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the information push method as described above.
In a fifth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the computer program implements the information pushing method described above.
In the embodiment of the invention, if the information pushing equipment with the distance from the behavior sensor meeting the preset distance condition receives the behavior sensing data sent by the behavior sensor, the behavior sensing area is determined according to the behavior sensing data, the target goods corresponding to the behavior sensing area are determined, the target pushed goods are determined according to the target goods, and the information of the target pushed goods is pushed. According to the embodiment of the invention, the behavior induction data of the user is acquired through the behavior inductor, and the goods information is pushed through the behavior induction data, so that the cost of information pushing is greatly reduced, the pertinence and the effectiveness of information pushing are improved, and the experience effect of the user is further improved.
Drawings
Fig. 1 is a flowchart of an information pushing method according to a first embodiment of the present invention;
fig. 2 is a schematic diagram of an information pushing method according to a first embodiment of the present invention;
fig. 3 is a flowchart of an information pushing method according to a second embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information pushing apparatus according to a third embodiment of the present invention;
fig. 5 is a schematic structural diagram of an information push system according to a fourth embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information pushing apparatus in the fifth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an information pushing method according to a first embodiment of the present invention, where the present embodiment is applicable to a case where information pushing is implemented in an information pushing device whose distance from a behavior sensor satisfies a preset distance condition, and the method may be implemented by an information pushing apparatus, which may be implemented in software and/or hardware, and the apparatus may be configured in the information pushing device, and the information pushing device may be an electronic device configured with a display screen, such as a computer.
Fig. 2 is a schematic diagram of an information pushing method according to a first embodiment of the present invention, where after acquiring behavior sensing data of a user, the behavior sensor 11 in the diagram may send the behavior sensing data to the information pushing device 12, so that the information pushing device 12 may push information related to a corresponding target pushed cargo according to the behavior sensing data.
As shown in fig. 1, the method may specifically include:
and S110, if behavior induction data sent by the behavior inductor are received, determining a behavior induction area according to the behavior induction data.
The behavior sensor may be a device for sensing a user behavior, and the embodiment does not limit the specific type of the adopted behavior sensor, for example, the behavior sensor may be an electric field sensing sheet for sensing the user behavior through electric field change. The behavior sensing data may be related data corresponding to the behavior sensor and sensing the user behavior, and the behavior sensing data in this embodiment may be a chip number of a target sensing chip sensing the user behavior in the behavior sensor.
Specifically, determining the behavior induction area according to the behavior induction data may include: and determining the induction area corresponding to the chip number of the target induction chip as a behavior induction area according to the chip number of the target induction chip and the incidence relation between the chip number of the induction chip and the induction area, wherein the induction area corresponds to the chip number of the induction chip one to one. Wherein the target sensing piece is a sensing piece for sensing user behavior. In this embodiment, each sensing piece corresponds to a unique piece number, and the specific expression form of the piece number may be set according to the actual situation, for example, the piece number may be represented by data or letters. The sensing area can be the region of putting of goods, and specific sensing area's position can be set for according to actual conditions, for example in the business surpass, and sensing area can set up on the pallet of each layer of goods shelves. The induction areas correspond to the induction sheets one to one, namely the induction areas correspond to the sheet numbers of the induction sheets one to one.
The association relationship between the chip number of the sensing chip and the sensing area can be obtained through a pre-stored association table between the chip number of the sensing chip and the sensing area, and the chip number of the sensing chip in the association table is associated and stored with the corresponding sensing area. According to the piece number of the target induction piece, a corresponding induction area can be searched in the association table of the piece number of the induction piece and the induction area, and the searched induction area is determined as a behavior induction area.
Further, receiving the behavior sensing data sent by the behavior sensor may include: the behavior sensing data is received through a communicator connected to the behavior sensor. The communicator may be a device for realizing data transmission between the behavior sensor and the information push device, and a specific type of the communicator is not limited in this embodiment, for example, the communicator may be a bluetooth communicator or a WIFI communicator. The communicator is connected with the behavior sensor, and can receive behavior sensing data sent by the behavior sensor and send the behavior sensing data to the information pushing equipment.
And S120, determining the target goods corresponding to the behavior sensing area.
Specifically, the information pushing device can determine that the goods corresponding to the behavior sensing area are target goods according to the behavior sensing area and the incidence relation between the sensing area and the goods, and the sensing area corresponds to the goods one to one.
The association relationship between the sensing area and the goods can be obtained through a pre-stored association table comprising the association relationship between the sensing area and the goods, and the sensing area and the goods are stored in the association table in an association mode. According to the behavior sensing area, corresponding goods can be searched in the association table comprising the association relation between the sensing area and the goods, and the searched goods are determined as target goods.
It can be understood that, in this embodiment, the specific type of the goods is not limited, and may be limited according to the actual application scenario, for example, the goods may be food such as bread or milk, and may also be daily necessities such as a cup or a paper towel.
S130, determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
The target pushed goods may be goods which are determined at the current time and are pushed in the information pushing device, and a specific format of the information is not limited in this embodiment, and the information may be, for example, video information, audio information, or text information.
Specifically, the information pushing device can determine the target pushed goods according to the goods category of the target goods, specifically determine the goods category corresponding to the target goods first, and can judge whether key goods exist in the goods category, if key goods exist, the key goods can be determined to be the target pushed goods, and if key goods do not exist, the target goods can be directly determined to be the target pushed goods. The key goods can be set according to actual conditions, for example, the key goods can be goods with the highest sales volume in a period of time or goods needing key recommendation. After the target pushed goods is determined, the information of the target pushed goods can be pushed so as to be browsed by a user.
According to the technical scheme, if behavior induction data sent by the behavior inductor are received by the information pushing device, the distance between the information pushing device and the behavior inductor meets the preset distance condition, a behavior induction area is determined according to the behavior induction data, a target cargo corresponding to the behavior induction area is determined, a target pushed cargo is determined according to the target cargo, and information of the target pushed cargo is pushed. In this embodiment, behavior induction data of the user is acquired through the behavior inductor, and goods information is pushed through the behavior induction data, so that the cost of information pushing is greatly reduced, the pertinence and effectiveness of information pushing are improved, and the experience effect of the user is further improved.
Example two
Fig. 3 is a flowchart of an information pushing method according to a second embodiment of the present invention. On the basis of the above embodiments, the present embodiment further optimizes the information push method. Correspondingly, as shown in fig. 3, the method of the embodiment specifically includes:
and S210, determining whether behavior sensing data sent by a behavior sensor is received.
In this embodiment, the information recommendation device may receive the behavior induction data through a communicator connected to the behavior inductor, and if the behavior induction data is determined to be received, perform S220, and if the behavior induction data is not received, perform S250.
And S220, determining a behavior induction area according to the behavior induction data.
Specifically, determining the behavior induction area according to the behavior induction data may include: and determining the induction area corresponding to the chip number of the target induction chip as a behavior induction area according to the chip number of the target induction chip and the incidence relation between the chip number of the induction chip and the induction area, wherein the induction area corresponds to the chip number of the induction chip one to one.
And S230, determining the target goods corresponding to the behavior sensing area.
Specifically, the information pushing device can determine that the goods corresponding to the behavior sensing area are target goods according to the behavior sensing area and the incidence relation between the sensing area and the goods, and the sensing area corresponds to the goods one to one.
S240, determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
The information pushing device can determine the target pushed goods according to the goods category of the target goods and push the information of the target pushed goods. The specific format of the information is not limited in this embodiment, and the information may be, for example, video information, audio information, or text information.
S250, determining the target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods.
The historical target pushed goods may be the target pushed goods within a preset time before the current time, and the preset time may be set according to an actual situation, which is not limited in this embodiment, for example, the preset time may be 24 hours or 48 hours. The goods category of the historical target pushed goods can be at least one, and the number of each goods category can also be at least one.
If the information recommendation device does not receive the behavior induction data sent by the behavior inductor, determining the target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods. Wherein determining the target pushed goods according to the number of historical target pushed goods may include: determining the category of the target goods according to the quantity of the historical target pushed goods in each goods category; and determining the target pushed goods according to the category of the target goods. Specifically, the quantity of the historical target pushed goods in each goods category is counted, the goods categories are sorted in a descending order according to the quantity, and the goods category which is sorted most in front can be determined as the target goods category; alternatively, the cargo category whose number is greater than the number threshold may be determined as the target cargo category, where the number threshold may be set in advance according to the actual situation. After the target goods category is determined, whether key goods exist in the target goods category or not can be judged, if the key goods exist, the key goods can be determined as target pushed goods, and if the key goods do not exist, the target goods can be directly determined as the target pushed goods.
According to the technical scheme provided by the embodiment, if the information pushing equipment with the distance from the behavior sensor meeting the preset distance condition receives the behavior sensing data sent by the behavior sensor, the behavior sensing area is determined according to the behavior sensing data, the target goods corresponding to the behavior sensing area are determined, the target pushed goods are determined according to the target goods, and the information of the target pushed goods is pushed; and if the behavior sensing data is not received, determining the target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods. In the embodiment, the behavior sensor acquires the behavior sensing data of the user, and the goods information is pushed through the behavior sensing data, so that the cost of information pushing is greatly reduced, the pertinence and the effectiveness of information pushing are improved, and the experience effect of the user is further improved; and when no user action exists at the current moment, the goods information can be pushed according to the history goods pushing record, and the information pushing efficiency is further improved.
EXAMPLE III
Fig. 4 is a schematic structural diagram of an information pushing apparatus according to a third embodiment of the present invention, where the information pushing apparatus in this embodiment may be configured in an information pushing device whose distance from a behavior sensor satisfies a preset distance condition, and this embodiment is applicable to a case where information pushing is implemented in the information pushing device. The information pushing device provided by the embodiment of the invention can execute the information pushing method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
The device specifically comprises a behavior sensing receiving module 310, a cargo determining module 320 and an information pushing module 330, wherein:
the behavior induction receiving module 310 is configured to determine a behavior induction area according to the behavior induction data if the behavior induction data sent by the behavior inductor is received;
a cargo determination module 320 for determining a target cargo corresponding to the behavior sensing area,
the information pushing module 330 determines a target pushed cargo according to the target cargo and pushes information of the target pushed cargo.
In the embodiment of the invention, if the information pushing equipment with the distance from the behavior sensor meeting the preset distance condition receives the behavior sensing data sent by the behavior sensor, the behavior sensing area is determined according to the behavior sensing data, the target goods corresponding to the behavior sensing area are determined, the target pushed goods are determined according to the target goods, and the information of the target pushed goods is pushed. According to the embodiment of the invention, the behavior induction data of the user is acquired through the behavior inductor, and the goods information is pushed through the behavior induction data, so that the cost of information pushing is greatly reduced, the pertinence and the effectiveness of information pushing are improved, and the experience effect of the user is further improved.
Further, the behavior induction receiving module 310 includes an area determining unit, and the behavior induction data is a chip number of a target induction chip inducing a user behavior in the behavior inductor;
the region determining unit is specifically configured to:
and determining the induction area corresponding to the chip number of the target induction chip as a behavior induction area according to the chip number of the target induction chip and the incidence relation between the chip number of the induction chip and the induction area, wherein the induction area corresponds to the chip number of the induction chip one to one.
Further, the behavior sensing receiving module 310 further includes a data receiving unit, and the data receiving unit is specifically configured to:
the behavior sensing data is received through a communicator connected to the behavior sensor.
Further, the cargo determination module 320 is specifically configured to:
and determining the goods corresponding to the behavior induction area as target goods according to the behavior induction area and the incidence relation between the induction area and the goods, wherein the induction areas correspond to the goods one to one.
Further, the information pushing module 330 is specifically configured to:
and determining the target pushed goods according to the goods category of the target goods.
Further, the device further comprises a history pushing module, and the history pushing module is specifically configured to:
and if the behavior sensing data sent by the behavior sensor is not received, determining the target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods.
The information pushing device provided by the embodiment of the invention can execute the information pushing method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Example four
Fig. 5 is a schematic structural diagram of an information pushing system in a fourth embodiment of the present invention, where the information pushing system may include at least one behavior sensor 11 and at least one information pushing device 12, and is configured to push information of a target pushed cargo in the information pushing device 12 according to behavior sensing data of the behavior sensor 11;
each information pushing device 12 corresponds to at least one behavior sensor 11, and the distance between the information pushing device 12 and the corresponding behavior sensor 11 meets a preset distance condition.
The information pushing apparatus 12 in this embodiment may be configured with the information pushing device in the third embodiment, and execute the information pushing methods in the first embodiment and the second embodiment.
In this embodiment, it is described by taking an example that one behavior sensor 11 corresponds to one information pushing device 12, when in actual application, the number of behavior sensors 11 and information pushing devices 12 and the number of behavior sensors 11 corresponding to each information pushing device 12 may be set according to needs, and fig. 5 is only an example.
The preset distance condition may be that the distance between the information push device 12 and the corresponding behavior sensor 11 is smaller than a distance threshold, the distance threshold may be set according to an actual situation, and the distance threshold in this embodiment may be set as small as possible. The information pushing device 12 in fig. 5 is disposed right below the corresponding behavior sensor 11, and the distance is zero, so that the preset distance condition is satisfied, and the user can obtain information of the goods in a targeted manner.
The behavior sensor 11 may include at least one sensing piece, and the sensing pieces are connected in series and are used for sensing a behavior of a user according to a change of an electric field and transmitting behavior sensing data to the information pushing device 12. The number of sensing pieces included in the behavior sensor 11 may be set according to actual conditions, for example, may be set according to the sensing area 13 or according to the length of the information pushing device 12.
In fig. 5, the behavior sensor 11 is illustrated as including 6 sensor sheets, and the 6 sensor sheets are spliced in a multi-sheet splicing mode and connected in series. Each sensing piece can be represented by a piece number, the specific representation form of the piece number is not limited in the embodiment, and each sensing piece is represented by a numeral in fig. 5. In addition, the specific type of the sensing strip is not limited in this embodiment, and any device that can sense the user behavior may be applicable, and the electric field sensing strip is taken as an example in this embodiment for description. The electric field of preset scope can outwards radiate to the electric field of electric field response piece, and when the user was close, the electric field can change, arouses the change of voltage in the response piece, can send trigger signal, action sensing data promptly, can include the chip number of response piece in this action sensing data.
Each sensing piece corresponds to a unique sensing area 13 in this embodiment, and each sensing area 13 corresponds to one cargo 15. Referring to fig. 5, the sensing piece with the piece number of 1 corresponds to "goods one", the sensing piece with the piece number of 2 corresponds to "goods two", the sensing piece with the piece number of 3 corresponds to "goods three", the sensing piece with the piece number of 4 corresponds to "goods four", the sensing piece with the piece number of 5 corresponds to "goods five" and the sensing piece with the piece number of 6 corresponds to "goods six". For example, when a user approaches "goods one", a sensing piece with a piece number of 1 may sense the user behavior and transmit a trigger signal.
Further, the information pushing system may further include a communicator 14, where the communicator 14 may be connected to the behavior sensor 11, and configured to receive the behavior sensing data of the behavior sensor 11 and send the behavior sensing data to the information pushing device 12. In this embodiment, the specific type of the communicator 14 is not limited, for example, the communicator 14 may be a bluetooth communicator or a WIFI communicator. Each behavior sensor 11 may be connected to one communicator 14, and since each behavior sensor 11 includes at least one sensing piece, one sensing piece of each behavior sensor 11 is connected to one communicator 14.
Referring to fig. 5, the sensing slice with slice number 1 in the behavior sensor 11 is connected to the communicator 14, and since 6 sensing slices in the behavior sensor 11 are spliced in series, each sensing slice needs to sequentially pass through the arranged sensing slices when sending a trigger signal to the communicator 14 until the communicator 14, for example, the trigger signal sent by the sensing slice with slice number 6 needs to sequentially pass through the sensing slices with slice numbers 5 to 1 until the trigger signal is sent to the communicator 14. Therefore, after one sensor strip senses the user behavior, other sensor strips can be paused and started after a preset starting time, which can be set according to actual conditions, for example, the preset starting time can be set to 10 milliseconds and the like. Further, when the number of the sensing pieces sensing the user behavior is two or more, the trigger signal may be transmitted to the communicator 14 from front to back according to the time sequence.
Further, in this embodiment, the specific type of the information pushing device 12 is not limited, and may be an electronic device including a display screen, such as an intelligent display screen. The information pushing device 12 may receive the behavior sensing data sent by the behavior sensor 11 through the communicator 14, determine, according to the behavior sensing data, that the sensing area 13 corresponding to the sensing chip sensing the behavior of the user is a behavior sensing area, determine, according to the behavior sensing data, that goods corresponding to the behavior sensing area are target goods, determine, according to the target goods, that the target is pushed, and push information of the target pushed goods.
It can be understood that, when the information recommendation system in this embodiment is installed, after the behavior sensor 11 is installed and connected to the communicator 14, the communicator 14 may determine the number of connected sensing slices, and after the information pushing device 12 and the communicator 14 are connected in a binding manner, the communicator 14 may send the number of connected sensing slices to the information pushing device 12. If after action inductor 11 damages, can switch over action inductor 11 to maintenance mode, connect communicator 14 with the response piece in proper order, every connection one responds to the piece, and communicator 14 can send the quantity of response piece to information push equipment 12, if in the connection process, information push equipment 12 finds that the quantity of response piece does not increase after the response piece is connected, then can confirm that the response piece of current connection takes place to damage, maintains or replaces this response piece.
In this embodiment, the information push system may be described by a specific application scenario. In a shop or supermarket, each layer on the shelf can be a sensing area 13, the behavior sensor 11 can be arranged below each layer on the shelf, each sensing piece in the behavior sensor 11 corresponds to one sensing area 13, and each sensing area 13 is used for placing a unique type of goods. The information pushing device 12 may be a bar screen, the width of the screen is slightly wider than the side of the shelf, price information of goods can be displayed, multimedia can be played, and goods description videos of the goods can be pushed. The bar screen may be disposed on a side surface of the shelf below the behavior sensor 11 to perform information pushing of the target pushed goods according to the behavior sensing data sent by the behavior sensor 11 through the communicator 14.
The information pushing system provided by this embodiment can push information of a target pushed cargo in the information pushing device according to the behavior sensing data of the behavior sensor. The behavior sensor in the embodiment is low in price, assembled in a splicing mode, the difficulty and the cost of installation, operation and maintenance are greatly reduced, the model or configuration of the information pushing equipment is not limited, and the use convenience is improved; the information is pushed by the information pushing system in the embodiment, so that the pertinence and the effectiveness of information pushing are improved, and the experience effect of a user is further improved.
EXAMPLE five
Fig. 6 is a schematic structural diagram of an information pushing apparatus in the fifth embodiment of the present invention. FIG. 6 illustrates a block diagram of an exemplary information-pushing device 412, which is suitable for use in implementing embodiments of the present invention. The information pushing apparatus 412 shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of the embodiments of the present invention.
As shown in fig. 6, the information pushing device 412 is in the form of a general-purpose device. The components of the information pushing device 412 may include, but are not limited to: one or more processors 416, a storage device 428, and a bus 418 that couples the various system components including the storage device 428 and the processors 416.
Bus 418 represents one or more of any of several types of bus structures, including a memory device bus or memory device controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Information-pushing device 412 typically includes a variety of computer-system readable media. Such media can be any available media that is accessible by information pushing device 412 and includes both volatile and nonvolatile media, removable and non-removable media.
Storage 428 may include computer system readable media in the form of volatile Memory, such as Random Access Memory (RAM) 430 and/or cache Memory 432. Information-pushing device 412 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 434 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 6, commonly referred to as a "hard drive"). Although not shown in FIG. 6, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk such as a Compact disk Read-Only Memory (CD-ROM), Digital Video disk Read-Only Memory (DVD-ROM) or other optical media may be provided. In these cases, each drive may be connected to bus 418 by one or more data media interfaces. Storage 428 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 440 having a set (at least one) of program modules 442 may be stored, for instance, in storage 428, such program modules 442 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. The program modules 442 generally perform the functions and/or methodologies of the described embodiments of the invention.
The information pushing device 412 may also communicate with one or more external devices 414 (e.g., keyboard, pointing terminal, display 424, etc.), with one or more terminals that enable a user to interact with the information pushing device 412, and/or with any terminals (e.g., network card, modem, etc.) that enable the information pushing device 412 to communicate with one or more other computing terminals. Such communication may occur via input/output (I/O) interfaces 422. Also, the information pushing device 412 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public Network, such as the internet) through the Network adapter 420. As shown in FIG. 6, network adapter 420 communicates with the other modules of information push device 412 via bus 418. It should be appreciated that, although not shown in the figures, other hardware and/or software modules may be used in conjunction with information pushing device 412, including but not limited to: microcode, end drives, Redundant processors, external disk drive Arrays, RAID (Redundant Arrays of independent Disks) systems, tape drives, and data backup storage systems, among others.
The processor 416 executes various functional applications and data processing by running programs stored in the storage device 428, for example, implementing the information pushing method provided by the embodiment of the present invention, and is applied to an information pushing apparatus whose distance from the behavior sensor satisfies a preset distance condition, including:
if behavior induction data sent by a behavior inductor are received, determining a behavior induction area according to the behavior induction data;
determining target goods corresponding to the behavior induction area;
and determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
EXAMPLE six
The sixth embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method provided in the sixth embodiment of the present invention, and is applied to an information pushing device whose distance from a behavior sensor satisfies a preset distance condition, where the information pushing device includes:
if behavior induction data sent by a behavior inductor are received, determining a behavior induction area according to the behavior induction data;
determining target goods corresponding to the behavior induction area;
and determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or terminal. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (11)

1. An information pushing method is applied to information pushing equipment with a distance from a behavior sensor meeting a preset distance condition, and comprises the following steps:
if behavior induction data sent by the behavior inductor are received, determining a behavior induction area according to the behavior induction data;
determining target goods corresponding to the behavior induction area;
and determining a target pushed cargo according to the target cargo, and pushing information of the target pushed cargo.
2. The method of claim 1, wherein the behavior sensing data is a chip number of a target sensing chip in the behavior sensor sensing a behavior of a user;
determining a behavior sensing region from the behavior sensing data, comprising:
and determining the induction area corresponding to the piece number of the target induction piece as a behavior induction area according to the piece number of the target induction piece and the incidence relation between the piece number of the induction piece and the induction area, wherein the induction areas correspond to the piece numbers of the induction pieces one to one.
3. The method of claim 1, wherein receiving behavior sensing data transmitted by the behavior sensor comprises:
behavior sensing data is received through a communicator connected to the behavior sensor.
4. The method of claim 1, wherein determining the target good corresponding to the behavior sensing region comprises:
and determining the goods corresponding to the behavior induction area as target goods according to the association relationship between the behavior induction area and the goods and the association relationship between the induction area and the goods, wherein the induction areas correspond to the goods one to one.
5. The method of claim 1, wherein determining a target pushed good from the target good comprises:
and determining the target pushed goods according to the goods category of the target goods.
6. The method of claim 1, further comprising:
and if the behavior induction data sent by the behavior inductor are not received, determining target pushed goods according to the quantity of the historical target pushed goods, and pushing information of the target pushed goods.
7. An information pushing apparatus, configured in an information pushing device whose distance from a behavior sensor satisfies a predetermined distance condition, includes:
the behavior induction receiving module is used for determining a behavior induction area according to the behavior induction data if the behavior induction data sent by the behavior inductor is received;
a goods determining module for determining the target goods corresponding to the behavior sensing area,
and the information pushing module is used for determining a target pushed cargo according to the target cargo and pushing information of the target pushed cargo.
8. The information pushing system is characterized by comprising at least one behavior sensor and at least one information pushing device, wherein the information pushing device is used for pushing information of a target pushed cargo in the information pushing device according to behavior sensing data of the behavior sensor;
each information pushing device corresponds to at least one behavior inductor, and the distance between each information pushing device and the corresponding behavior inductor meets a preset distance condition.
9. The system according to claim 8, wherein the behavior sensor comprises at least one sensing piece, and the sensing pieces are connected in series and used for sensing the behavior of the user according to the change of the electric field and sending the behavior sensing data to the information pushing device.
10. An information pushing apparatus characterized by comprising:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the information push method of any one of claims 1-6.
11. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information push method according to any one of claims 1 to 6.
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