CN109033180A - A kind of information-pushing method, device, computer installation and computer readable storage medium - Google Patents
A kind of information-pushing method, device, computer installation and computer readable storage medium Download PDFInfo
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- CN109033180A CN109033180A CN201810668859.8A CN201810668859A CN109033180A CN 109033180 A CN109033180 A CN 109033180A CN 201810668859 A CN201810668859 A CN 201810668859A CN 109033180 A CN109033180 A CN 109033180A
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Abstract
The present invention is suitable for information technology field, provides a kind of information-pushing method, device, computer installation and computer readable storage medium.This method comprises: the behavioral data of acquisition user；User interest label information is determined according to the behavioral data；Obtain pushed information corresponding with the user interest label information；The pushed information that temperature situation is optimal in the pushed information is obtained, and is pushed to user.The behavioral data that information-pushing method provided in an embodiment of the present invention passes through acquisition user, the interest tags information of user is determined according to data collected, and then obtain pushed information corresponding with the user interest label information, and the optimal pushed information of temperature situation is obtained from these pushed informations and is pushed to user, so that information push is more accurate, effective and targeted, the personalized information push demand for meeting user, improves the experience sense of user.
Description
Technical field
The invention belongs to information technology field more particularly to a kind of information-pushing method, device, computer installation and calculating
Machine readable storage medium storing program for executing.
Background technique
Information push, also known as " Web broadcast ", be by certain technical standard or agreement, pass through on the internet to
User's active push information reduces a technology of information overload.
Today's society, internet have become the maximum information resource database in the whole world, and the application of internet has penetrated into
In the various industries such as social, trip, shopping, amusement.Although the universal work and life for greatly facilitating people of internet,
But it has also caused the problems such as " information overflow ", " information quality is very different ".
However, existing information push mode is usually to carry out unified information push to user, on the one hand, this push
Mode is lack of pertinence, and many times this will cause invalid information push, and invalid pushed information tends to cause to use
The dislike at family and cause user selection turn off push function bothering from mixed and disorderly pushed information；Or it even can directly unload
APP；On the other hand, this push mode can not also carry out effective integration and be excavated to information resources, so as to cause push effect
Rate is low, while being also unable to satisfy the personalized information push demand of user.
It can be seen that existing information push mode is lack of pertinence, it be easy to cause bulk invalid push and push
Inefficiency, while being unable to satisfy the individual demand of user.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method, device, computer installation and computer readable storage medium,
It aims to solve the problem that existing information push mode is lack of pertinence, be easy to cause bulk invalid push and pushing efficiency is low,
The problem of being unable to satisfy the individual demand of user simultaneously.
The embodiments of the present invention are implemented as follows, a kind of information-pushing method, comprising:
Acquire the behavioral data of user；
User interest label information is determined according to the behavioral data；
Obtain pushed information corresponding with the user interest label information；
The pushed information that temperature situation is optimal in the pushed information is obtained, and is pushed to user.
The embodiment of the invention also provides a kind of information push-delivery apparatus, comprising:
Data acquisition unit, for acquiring the behavioral data of user；
Information determination unit, for determining user interest label information according to the behavioral data；
Pushed information acquiring unit, for obtaining pushed information corresponding with the user interest label information；
Information push unit for obtaining the pushed information that temperature situation is optimal in the pushed information, and is pushed to use
Family.
The embodiment of the invention also provides a kind of computer installation, which includes: processor, is deposited for executing
The step of above- mentioned information method for pushing is realized when the computer program stored in reservoir.
The embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, described
The step of above- mentioned information method for pushing is realized when computer program is executed by processor.
Information-pushing method provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
Detailed description of the invention
Fig. 1 is the implementation flow chart of the first information-pushing method provided in an embodiment of the present invention；
Fig. 2 is the implementation flow chart of second of information-pushing method provided in an embodiment of the present invention；
Fig. 3 is the implementation flow chart of the third information-pushing method provided in an embodiment of the present invention；
Fig. 4 is the implementation flow chart of the 4th kind of information-pushing method provided in an embodiment of the present invention；
Fig. 5 is the implementation flow chart of the 5th kind of information-pushing method provided in an embodiment of the present invention；
Fig. 6 is the structural schematic diagram of the first information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 7 is the structural schematic diagram of second of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 8 is the structural schematic diagram of the third information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 9 is the structural schematic diagram of the 4th kind of information push-delivery apparatus provided in an embodiment of the present invention；
Figure 10 is a kind of structural schematic diagram of information push unit provided in an embodiment of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Information-pushing method provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
As an example, the information-pushing method can be applied to terminal, which can be PC (Personal
Computer, PC), laptop, personal digital assistant (Personal Digital Assistant, PDA), mobile phone etc. can
With the equipment communicated.
Fig. 1 shows the implementation process of the first information-pushing method provided in an embodiment of the present invention.
As shown in Figure 1, in embodiments of the present invention, which includes:
Step S101 acquires the behavioral data of user.
In embodiments of the present invention, the behavioral data of user include but is not limited to text, image, voice, symbolic number it is believed that
Breath.
In embodiments of the present invention, the behavioral data of user includes but is not limited to comment on content, browsing residence time, collection
Situation is searched for and thumbed up to situation.For example, the behavioral data of user can be user when watching video, it is defeated on comment column
Text, picture, emoticon for entering etc. comment on content；Either user rests on current web page circle after clicking to enter a certain webpage
The time in face；The case where either user clicks collecting commodities when seeing oneself interested commodity on Taobao's webpage；Or
It is that user's input information such as text or picture on the search such as Baidu website carry out relevant search；It or is user in wechat
The case where state of good friend's hair is thumbed up in circle of friends etc..
Step S102 determines user interest label information according to behavioral data.
In an embodiment of the present invention, the behavioral data and user interest label information that can pre-establish user correspond
Mapping table, the behavioral data of collected user is accordingly filled up in the mapping table, further according to default rule determine
User interest information label information corresponding with the behavioral data of the user, and be correspondingly stored in corresponding database.Its
In, user interest label information can be one of text information, image information or symbolic information etc. or any combination thereof.
And default rule can be the core content extracted from the behavioral data of user, object of action etc., and will extract
Information is determined as user interest label information.For example, when the behavioral data of collected user is that point opens " poly- stroke in Taobao
Calculate " webpage, the core content extracted from behavior data is " gathering cost-effective ", is determined as and the row then " can will gather cost-effective "
For the corresponding user interest label information of data.
Step S103 obtains pushed information corresponding with user interest label information.
It, can be according to the user in above-mentioned behavioral data-user interest label information mapping table as the embodiment of the present invention
Interest tags acquisition of information pushed information corresponding with the label information.In conjunction with upper example, according to user interest in above-mentioned mapping table
" gathering cost-effective " label information in label information column obtains commodity pushed information relevant to " gathering cost-effective ".
Step S104 obtains the pushed information that temperature situation is optimal in pushed information, and is pushed to user.
As the embodiment of the present invention, the temperature situation of pushed information can be ranked up according to default rule, be formed excellent
First grade sorted lists.Wherein, default rule can be to be ranked up from high to low according to thumbing up quantity；According to sales volume from height
It is ranked up to low；It is ranked up from low to high according to price；Be ranked up from high to low according to browsing time etc..In conjunction with upper
Example, will acquire commodity pushed information relevant to " gathering cost-effective " and is ranked up from high to low according to sales volume, be formed preferential
Grade sorted lists, and the commodity pushed information for sorting optimal in prioritized list is pushed to user.
In an embodiment of the present invention, temperature situation can reflect the concerned degree of pushed information to a certain degree, promote journey
Degree and situations such as information transferring rate, however, the optimal information of temperature situation be typically all user pay close attention to the most with it is interested,
So the optimal pushed information of temperature situation, which is pushed to user, can farthest improve the conversion ratio of information, effectively improve
The efficiency of push, and push more accurate, it is often also easier to meet the demand of user.
In a preferred embodiment of the invention, user interest label information weighted value can be preset, then basis
The weighted value of setting carries out the temperature situation of pushed information integrated ordered.Wherein weighted value can be user according to personal interest
Customized setting or system are arranged and are updated automatically according to the historical record of the behavioral data of the user of acquisition.Example
Such as, interest tags information weighted value can be arranged according to the interest of oneself in user are as follows: amusement Eight Diagrams information 0.4, message of film and TV 0.3,
Financial information 0.1；Shopping information 0.2.When preset priority ranking rule is to be ranked up from high to low by number of reviews, tie
The weighted value for stating user setting is closed, then temperature situation=number of reviews * weighted value of the pushed information got will calculate
Each pushed information temperature situation score value come is ranked up from high to low, obtains prioritized list, and by sorted lists
The optimal pushed information of middle sequence is pushed to user.By weighted calculation, it will can more be bonded the push of user's actual need
Information is pushed to user, improves pushing efficiency and information transferring rate, meets the individual demand of user.
Information-pushing method provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
Fig. 2 shows the implementation processes of second of information-pushing method provided in an embodiment of the present invention.
In embodiments of the present invention, above-mentioned behavioral data includes browsing content information, specifically, browsing content information includes
The information such as text, picture, audio or image.
As shown in Fig. 2, in embodiments of the present invention, above-mentioned steps S102 includes step S201 and step S202.
Step S201 extracts the keyword in browsing content information.
In one embodiment of the invention, the keyword of browsing content information can be the title of browsing content, personage,
Time, place, thing etc..For example, user clicks the associated video information of " mother is superman " in browsing variety show webpage,
The title of " mother is superman " this grade of variety can then be extracted as keyword.
Step S201 determines user interest label information according to keyword.
In one embodiment of the invention, in conjunction with upper example, if the keyword extracted from browsing content information is " mother
Mother is superman ", then " mother is superman " can be determined as user interest label information.
Fig. 3 shows the implementation process of the third information-pushing method provided in an embodiment of the present invention.
As shown in figure 3, including step S301 after above-mentioned steps S102 in embodiments of the present invention.
Step S301 obtains the fancy grade of user to user interest tags information.
In one embodiment of the invention, the fancy grade of user to user interest tags information can be with " sense is emerging
The text informations such as interest ", " very interested ", " loseing interest in "；Or with for " ▲ ▲ ▲ ▲ ",Equal graphical symbols information；
Or indicated using hundred-mark system etc., specific fancy grade representation can flexible setting according to the actual situation, do not do herein
It limits.
In an embodiment of the present invention, the fancy grade of user to user interest tags information can directly reflect user to certain
The degree of concern and interest of a little information are inclined to situation, while being also the key message for most directly reflecting user's actual need, so
The fancy grade of statistic record user to user interest tags information may make information to push more accurate, effective and be directed to
Property, it can be more bonded the actual demand of user, improve the usage experience of user, while stimulation consumption can be conducive to, propagation information,
Culture and thought etc..
In one embodiment of the invention, the meter of the fancy grade of user to user interest tags information can be preset
Rule is calculated, for example, integrating system, hundred-mark system, marking system or power can be used in the fancy grade of user to user interest tags information
One of recasting or any combination thereof are calculated.For example, the computation rule of preset fancy grade is integrating system,
User is thumbed up when watching certain TV play, then can add up 1 product in corresponding user interest label information column
Point, it puts and then correspondingly deducts 1 integral in corresponding user interest label information column when stepping on, the height of integral is directly anti-
Reflect the fancy grade of user to user interest tags information.In another example the computation rule of preset fancy grade be marking system and
Weight is applied in combination, then the fancy grade of user to user interest tags information=score value * weighted value.
In embodiments of the present invention, above-mentioned steps S103 includes step S302.
Step S302 is obtained and user interest label information pair according to fancy grade and preset acquisition of information rule
The pushed information answered.
In one embodiment of the invention, preset acquisition of information rule can be obtains and each user interest respectively
Label information matches or associated information.For example, user interest label information be " tourism ", " Tibet ", " riding ", in advance
If acquisition of information rule can match with " tourism ", " Tibet ", " riding " or associated information to obtain respectively.If above-mentioned
User interest label information is ranked up from high to low as " Tibet ", " tourism ", " riding " according to fancy grade, then can basis
The fancy grade and above-mentioned preset acquisition of information rule, obtain respectively match with " Tibet ", " tourism ", " riding " in order
Or associated pushed information.
In another embodiment of the present invention, preset acquisition of information rule can also be acquisition and at least two users
The information that the combination of interest tags information is associated or matches.For example, user interest label information is " fruit ", " sea
It is fresh ", " football ", " news hookup ", then preset acquisition of information rule can for obtain with " fruit " and " seafood " match or
Associated information；Either match with " football ", " news hookup " or associated information to obtain；It is either to obtain
It takes and matches with " fruit ", " seafood ", " football " and " news hookup " or associated information etc..
Fig. 4 shows the implementation process of the 4th kind of information-pushing method provided in an embodiment of the present invention.
As shown in figure 4, in embodiments of the present invention, which further includes step S401.
Step S401 obtains the non-interest tags information of user according to the behavioral data of user.
As the embodiment of the present invention, the determination of the non-interest tags information of user can refer to above-mentioned user interest label letter
The determination method of breath is determined.Wherein, non-interest tags information and interest tags information can be advised according to preset division
Then be bound, specifically, preset division rule can according to user to user interest tags information fancy grade into
Row defines.More specifically, it can be bound according to the grade of fancy grade or score threshold etc.；Or can according to thumb up, point
Step on situation；Collection；Browse duration；The behavioral datas such as searching times are bound.For example, can be by the grade of fancy grade
It is defined as interest tags information for 2 grades or more of label information division, the label information division lower than 2 grades is defined as non-interest mark
Sign information.In another example user a little step on to certain microblogging when browsing microblogging, or use expression uninterested
Emoticon (the downward symbol of such as thumb) is commented on etc., then it represents that and user loses interest in this micro-blog information, at this point,
The non-interest tags information as user such as topic, keyword, publisher of the micro-blog information can be obtained.
It, can root simultaneously it will be appreciated by persons skilled in the art that the sequence of step S102 and step S401 are in no particular order
According to the behavioral data of user, user interest label information and non-interest tags information are obtained or determined.
In embodiments of the present invention, above-mentioned steps S104 includes step 402.
Step S402 will not belong to pushed information corresponding with non-interest tags information and the optimal push of temperature situation
Information is pushed to user.
In one embodiment of the invention, it when carrying out information push, filters out corresponding with non-interest tags information
Pushed information, handle pushed information corresponding with user interest label information are pushed to user, can reduce the push of invalid information
Amount, and increase the pushing efficiency and feedback rates of effective information, reduction user is because receiving uninterested pushed information as far as possible
And the case where generating dislike, improve the Experience Degree of user.At the same time, can by the optimal pushed information of temperature situation (for example,
Top information etc.) it is pushed to user, the pushing efficiency of temperature information not only can be improved, recognize that user in time current
Newest temperature message；Be conducive to improve the conversion ratio of information simultaneously.
Fig. 5 shows the 5th kind of information-pushing method implementation process provided in an embodiment of the present invention.
As shown in figure 5, above-mentioned steps S104 includes step S501, step S502.
Step S501 obtains the optimal pushed information of temperature situation according to the temperature situation of pushed information.
In an embodiment of the present invention, the temperature situation of pushed information can be according to the concern quantity of pushed information, comment number
Amount forwards quantity, number of downloads etc. to carry out priority ranking, for example, forwarding of the pushed information that can be will acquire according to them
Quantity is ranked up from high to low, obtains prioritized list, wherein sequence first is the optimal push of temperature situation
Information.
Step S502, by the optimal pushed information of temperature situation according to the fancy grade of user to user interest tags information
It is pushed.
It in embodiments of the present invention, can be by these when getting the optimal pushed information of temperature situation at least two
Pushed information is ranked up according to the fancy grade of user to user interest tags information, and is pushed in this order.For example,
Get the optimal pushed information of temperature situation has respectively " 5 day tour of Yunnan ", " salmonella prevention and treatment ", " picture of van gogh
Make ", and the fancy grade of user to user interest tags information is " tourism ", " art ", " medical treatment " from high to low, then it can be by this
A little pushed informations are pushed to user according to the sequence of " 5 day tour of Yunnan ", " paintings of van gogh ", " salmonella prevention and treatment ".
Information-pushing method provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
In embodiments of the present invention, which specifically can integrate in PC (Personal
Computer, PC), laptop, personal digital assistants (Personal Digital Assistant, PDA), mobile phone etc. eventually
In end, for ease of description, part related with the embodiment of the present invention is illustrated only.
Fig. 6 is the structural schematic diagram of the first information push-delivery apparatus provided in an embodiment of the present invention, for ease of description, only
Part related to the embodiment of the present invention is shown, details are as follows:
As shown in fig. 6, in embodiments of the present invention, which includes:
Data acquisition unit 61, for acquiring the behavioral data of user.
In embodiments of the present invention, the behavioral data of user include but is not limited to text, image, voice, symbolic number it is believed that
Breath.
In embodiments of the present invention, the behavioral data of user includes but is not limited to comment on content, browsing residence time, collection
Situation is searched for and thumbed up to situation.For example, the behavioral data of user can be user when watching video, it is defeated on comment column
Text, picture, emoticon for entering etc. comment on content；Either user rests on current web page circle after clicking to enter a certain webpage
The time in face；The case where either user clicks collecting commodities when seeing oneself interested commodity on Taobao's webpage；Or
It is that user's input information such as text or picture on the search such as Baidu website carry out relevant search；It or is user in wechat
The case where state of good friend's hair is thumbed up in circle of friends etc..
Information determination unit 62, for determining user interest label information according to behavioral data.
In an embodiment of the present invention, information determination unit 62 can pre-establish the behavioral data and user interest mark of user
The one-to-one mapping table of information is signed, the behavioral data of collected user is accordingly filled up in the mapping table, further according to
Default rule determines user interest information label information corresponding with the behavioral data of the user, and is correspondingly stored in corresponding
Database in.Wherein, user interest label information can for one of text information, image information or symbolic information etc. or
Person's any combination thereof.And default rule can be the core content extracted from the behavioral data of user, object of action etc.,
And the information extracted is determined as user interest label information.For example, working as the row of the collected user of data acquisition unit 61
It is that point opens " gathering cost-effective " webpage in Taobao for data, the core content extracted from behavior data is " gathering cost-effective ", that
Information determination unit 62, which " can will gather cost-effective ", is determined as user interest label information corresponding with behavior data.
Pushed information acquiring unit 63, for obtaining pushed information corresponding with user interest label information.
As the embodiment of the present invention, pushed information acquiring unit 63 can be according to above-mentioned behavioral data-user interest label
User interest label information in information MAP table obtains pushed information corresponding with the label information.In conjunction with upper example, push letter
Acquiring unit 63 is ceased to be obtained and " poly- stroke according to " gathering cost-effective " label information in above-mentioned mapping table in user interest label information column
The relevant commodity pushed information of calculation ".
Information push unit 64 for obtaining the pushed information that temperature situation is optimal in pushed information, and is pushed to user.
As the embodiment of the present invention, the temperature situation of pushed information can be ranked up according to default rule, be formed excellent
First grade sorted lists.Wherein, default rule can be to be ranked up from high to low according to thumbing up quantity；According to sales volume from height
It is ranked up to low；It is ranked up from low to high according to price；Be ranked up from high to low according to browsing time etc..In conjunction with upper
Pushed information acquiring unit 63 is got commodity pushed information relevant to " gathering cost-effective " according to pin by example, information push unit 64
It sells quantity to be ranked up from high to low, forms prioritized list, and by the optimal commodity that sort in prioritized list
Pushed information is pushed to user.
In an embodiment of the present invention, temperature situation can reflect the concerned degree of pushed information to a certain degree, promote journey
Degree and situations such as information transferring rate, however, the optimal information of temperature situation be typically all user pay close attention to the most with it is interested,
So the optimal pushed information of temperature situation, which is pushed to user, can farthest improve the conversion ratio of information, effectively improve
The efficiency of push, and push more accurate, it is often also easier to meet the demand of user.
In a preferred embodiment of the invention, user interest label information weighted value can be preset, then basis
The weighted value of setting carries out the temperature situation of pushed information integrated ordered.Wherein weighted value can be user according to personal interest
Customized setting or system are arranged and are updated automatically according to the historical record of the behavioral data of the user of acquisition.Example
Such as, interest tags information weighted value can be arranged according to the interest of oneself in user are as follows: amusement Eight Diagrams information 0.4, message of film and TV 0.3,
Financial information 0.1；Shopping information 0.2.When preset priority ranking rule is to be ranked up from high to low by number of reviews, tie
The weighted value for stating user setting is closed, then temperature situation=number of reviews * weighted value of the pushed information got will calculate
Each pushed information temperature situation score value come is ranked up from high to low, obtains prioritized list, and by sorted lists
The optimal pushed information of middle sequence is pushed to user.By weighted calculation, it will can more be bonded the push of user's actual need
Information is pushed to user, improves pushing efficiency and information transferring rate, meets the individual demand of user.
Information push-delivery apparatus provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
Fig. 7 is the structural schematic diagram of second of information push-delivery apparatus provided in an embodiment of the present invention, for ease of description, only
Part related to the embodiment of the present invention is shown, details are as follows:
In embodiments of the present invention, above-mentioned behavioral data includes browsing content information, specifically, browsing content information includes
The information such as text, picture, audio or image.
In conjunction with Fig. 7, in embodiments of the present invention, information determination unit 62 includes: keyword extracting module 621 and interest mark
Sign information determination module 622.
Keyword extracting module 621, for extracting the keyword in browsing content information.
In one embodiment of the invention, the keyword of browsing content information can be the title of browsing content, personage,
Time, place, thing etc..For example, user clicks the associated video information of " mother is superman " in browsing variety show webpage,
The title of " mother is superman " this grade of variety can then be extracted as keyword.
Interest tags information determination module 622, for determining the user interest label information according to keyword.
In one embodiment of the invention, in conjunction with upper example, if the keyword extracted from browsing content information is " mother
Mother is superman ", then " mother is superman " can be determined as user interest label information.
Fig. 8 is the structural schematic diagram of the third information push-delivery apparatus provided in an embodiment of the present invention, for ease of description, only
Part related to the embodiment of the present invention is shown, details are as follows:
In conjunction with Fig. 8, in embodiments of the present invention, the information push-delivery apparatus further include: information fancy grade acquiring unit 65.
Information fancy grade acquiring unit 65, for obtaining the fancy grade of user to user interest tags information.
In one embodiment of the invention, the fancy grade of user to user interest tags information can be with " sense is emerging
The text informations such as interest ", " very interested ", " loseing interest in "；Or with for " ▲ ▲ ▲ ▲ ",Equal graphical symbols information；
Or indicated using hundred-mark system etc., specific fancy grade representation can flexible setting according to the actual situation, do not do herein
It limits.
In an embodiment of the present invention, the fancy grade of user to user interest tags information can directly reflect user to certain
The degree of concern and interest of a little information are inclined to situation, while being also the key message for most directly reflecting user's actual need, so
The fancy grade of statistic record user to user interest tags information may make information to push more accurate, effective and be directed to
Property, it can be more bonded the actual demand of user, improve the usage experience of user, while stimulation consumption can be conducive to, propagation information,
Culture and thought etc..
In one embodiment of the invention, the meter of the fancy grade of user to user interest tags information can be preset
Rule is calculated, for example, integrating system, hundred-mark system, marking system or power can be used in the fancy grade of user to user interest tags information
One of recasting or any combination thereof are calculated.For example, the computation rule of preset fancy grade is integrating system,
User is thumbed up when watching certain TV play, then can add up 1 product in corresponding user interest label information column
Point, it puts and then correspondingly deducts 1 integral in corresponding user interest label information column when stepping on, the height of integral is directly anti-
Reflect the fancy grade of user to user interest tags information.In another example the computation rule of preset fancy grade be marking system and
Weight is applied in combination, then the fancy grade of user to user interest tags information=score value * weighted value.
In an embodiment of the present invention, pushed information acquiring unit 63 includes: that the first information obtains module 631.
The first information obtains module 631, for according to fancy grade and preset acquisition of information rule, acquisition and user
The corresponding pushed information of interest tags information.
In one embodiment of the invention, preset acquisition of information rule can be obtains and each user interest respectively
Label information matches or associated information.For example, user interest label information be " tourism ", " Tibet ", " riding ", in advance
If acquisition of information rule can match with " tourism ", " Tibet ", " riding " or associated information to obtain respectively.If above-mentioned
User interest label information is ranked up from high to low as " Tibet ", " tourism ", " riding " according to fancy grade, then the first letter
Breath obtain module 631 can according to the fancy grade and above-mentioned preset acquisition of information rule, obtain respectively in order with " Tibet ",
" tourism ", " riding " match or associated pushed information.
In another embodiment of the present invention, preset acquisition of information rule can also be acquisition and at least two users
The information that the combination of interest tags information is associated or matches.For example, user interest label information is " fruit ", " sea
It is fresh ", " football ", " news hookup ", then preset acquisition of information rule can for obtain with " fruit " and " seafood " match or
Associated information；Either match with " football ", " news hookup " or associated information to obtain；It is either to obtain
It takes and matches with " fruit ", " seafood ", " football " and " news hookup " or associated information etc..
Fig. 9 is the structural schematic diagram of the 4th kind of information push-delivery apparatus provided in an embodiment of the present invention, for ease of description, only
Part related to the embodiment of the present invention is shown, details are as follows:
As shown in figure 9, in embodiments of the present invention, the information push-delivery apparatus further include: non-interest tags acquisition of information list
Member 66.
Non- interest tags information acquisition unit 66 obtains the non-interest tags of user for the behavioral data according to user
Information.
As the embodiment of the present invention, the determination of the non-interest tags information of user can refer to above-mentioned user interest label letter
The determination method of breath is determined.Wherein, non-interest tags information and interest tags information can be advised according to preset division
Then be bound, specifically, preset division rule can according to user to user interest tags information fancy grade into
Row defines.More specifically, it can be bound according to the grade of fancy grade or score threshold etc.；Or can according to thumb up, point
Step on situation；Collection；Browse duration；The behavioral datas such as searching times are bound.For example, can be by the grade of fancy grade
It is defined as interest tags information for 2 grades or more of label information division, the label information division lower than 2 grades is defined as non-interest mark
Sign information.In another example user a little step on to certain microblogging when browsing microblogging, or use expression uninterested
Emoticon (the downward symbol of such as thumb) is commented on etc., then it represents that and user loses interest in this micro-blog information, at this point,
The non-interest tags information as user such as topic, keyword, publisher of the micro-blog information can be obtained.
In an embodiment of the present invention, information push unit 64 includes: first information pushing module 641.
First information pushing module 641, for will not belong to pushed information corresponding with non-interest tags information and heat
The optimal pushed information of degree situation is pushed to user.
In one embodiment of the invention, when carrying out information push, first information pushing module 641 filter out with it is non-
The corresponding pushed information of interest tags information, handle pushed information corresponding with user interest label information are pushed to user, can
The push amount of invalid information is reduced, and increases the pushing efficiency and feedback rates of effective information, reduction user is because receiving as far as possible
Uninterested pushed information and the case where generate dislike, improve the Experience Degree of user.At the same time, the first information pushes mould
The optimal pushed information of temperature situation (for example, top information etc.) can be pushed to user by block 641, and temperature information not only can be improved
Pushing efficiency, so that user is recognized current newest temperature message in time；Be conducive to improve the conversion ratio of information simultaneously.
Figure 10 is a kind of structural schematic diagram of information push unit provided in an embodiment of the present invention, for ease of description, only
Part related to the embodiment of the present invention is shown, details are as follows:
In conjunction with Figure 10, in an embodiment of the present invention, information push unit 64 includes: 642 He of the second data obtaining module
Second info push module 643.
Second data obtaining module 642 obtains the optimal push of temperature situation for the temperature situation according to pushed information
Information.
In an embodiment of the present invention, the temperature situation of pushed information can be according to the concern quantity of pushed information, comment number
Amount forwards quantity, number of downloads etc. to carry out priority ranking, for example, the push that the second data obtaining module 642 can will acquire
Information is ranked up from high to low according to their forwarding quantity, obtains prioritized list, wherein sequence first is
The optimal pushed information of temperature situation.
Second info push module 643, for by the optimal pushed information of temperature situation according to user to user interest mark
The fancy grade of label information is pushed.
In embodiments of the present invention, when getting the optimal pushed information of temperature situation at least two, the second information
These pushed informations can be ranked up by pushing module 643 according to the fancy grade of user to user interest tags information, and be pressed
This is sequentially pushed.For example, the second data obtaining module 642 gets the optimal pushed information of temperature situation " cloud respectively
Southern 5 day tours ", " salmonella prevention and treatment ", " paintings of van gogh ", and the fancy grade of user to user interest tags information
It is from high to low " tourism ", " art ", " medical treatment ", then the second info push module 643 can be by these pushed informations according to " Yunnan
5 day tours ", " paintings of van gogh ", " salmonella prevention and treatment " sequence be pushed to user.
Information push-delivery apparatus provided in an embodiment of the present invention passes through the behavioral data of acquisition user, according to data collected
Determine the interest tags information of user, and then obtain pushed information corresponding with the user interest label information, and from these
The optimal pushed information of temperature situation is obtained in pushed information and is pushed to user, so that information pushes more accurate, effective and has
Specific aim meets the personalized information push demand of user, improves the experience sense of user.
The embodiment of the invention also provides a kind of computer installation, which includes processor, and processor is used for
The step of information-pushing method that above-mentioned each embodiment of the method provides is realized when executing the computer program stored in memory.
The embodiments of the present invention also provide a kind of computer readable storage medium, it is stored thereon with computer program/refer to
It enables, which realizes the information push side that above-mentioned each embodiment of the method provides when being executed by above-mentioned processor
The step of method.
Illustratively, computer program can be divided into one or more modules, one or more module is stored
In memory, and by processor it executes, to complete the present invention.One or more modules, which can be, can complete specific function
Series of computation machine program instruction section, the instruction segment is for describing implementation procedure of the computer program in computer installation.Example
Such as, the computer program can be divided into the step of information-pushing method that above-mentioned each embodiment of the method provides.
It will be understood by those skilled in the art that the description of above-mentioned computer installation is only example, do not constitute to calculating
The restriction of machine device may include component more more or fewer than foregoing description, perhaps combine certain components or different portions
Part, such as may include input-output equipment, network access equipment, bus etc..
Alleged processor can be central processing unit (Central Processing Unit, CPU), can also be it
His general processor, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor is also possible to any conventional processor
Deng the processor is the control centre of the computer installation, utilizes various interfaces and the entire user terminal of connection
Various pieces.
The memory can be used for storing the computer program and/or module, and the processor is by operation or executes
Computer program in the memory and/or module are stored, and calls the data being stored in memory, described in realization
The various functions of computer installation.The memory can mainly include storing program area and storage data area, wherein storage program
It area can application program (such as sound-playing function, image player function etc.) needed for storage program area, at least one function
Deng；Storage data area, which can be stored, uses created data (such as audio data, phone directory etc.) etc. according to mobile phone.In addition,
Memory may include high-speed random access memory, can also include nonvolatile memory, such as hard disk, memory, grafting
Formula hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card
(Flash Card), at least one disk memory, flush memory device or other volatile solid-state parts.
If the integrated module/unit of the computer installation is realized in the form of SFU software functional unit and as independent
Product when selling or using, can store in a computer readable storage medium.Based on this understanding, the present invention is real
All or part of the process in existing above-described embodiment method, can also instruct relevant hardware come complete by computer program
At the computer program can be stored in a computer readable storage medium, which is being executed by processor
When, it can be achieved that the step of above-mentioned each embodiment of the method.Wherein, the computer program includes computer program code, described
Computer program code can be source code form, object identification code form, executable file or certain intermediate forms etc..The meter
Calculation machine readable medium may include: can carry the computer program code any entity or device, recording medium, USB flash disk,
Mobile hard disk, magnetic disk, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory
Device (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (14)
1. a kind of information-pushing method, which is characterized in that the information-pushing method includes:
Acquire the behavioral data of user；
User interest label information is determined according to the behavioral data；
Obtain pushed information corresponding with the user interest label information；
The pushed information that temperature situation is optimal in the pushed information is obtained, and is pushed to user.
2. information-pushing method as described in claim 1, which is characterized in that the behavioral data includes browsing content information,
It is described that user interest label information is determined according to the behavioral data, comprising:
Extract the keyword in the browsing content information；
According to the keyword, the user interest label information is determined.
3. information-pushing method as described in claim 1, which is characterized in that described to determine that user is emerging according to the behavioral data
After interesting label information, comprising:
User is obtained to the fancy grade of the user interest label information；
It is described to obtain pushed information corresponding with the user interest label information, comprising:
According to the fancy grade and preset acquisition of information rule, push away corresponding with the user interest label information is obtained
It delivers letters breath.
4. information-pushing method as described in claim 1, which is characterized in that the method also includes:
According to the behavioral data of the user, the non-interest tags information of user is obtained；
It is described to obtain the pushed information that temperature situation is optimal in the pushed information, and it is pushed to user, comprising:
It will not belong to the pushed information optimal with the non-corresponding pushed information of interest tags information and the temperature situation
It is pushed to user.
5. information-pushing method as described in claim 1, which is characterized in that the behavioral data of the user includes but is not limited to
Situation is searched for and thumbed up to comment content, browsing residence time, collection, at browsing content.
6. information-pushing method as claimed in claim 3, which is characterized in that described to obtain temperature situation in the pushed information
Optimal pushed information, and it is pushed to user, comprising:
According to the temperature situation of the pushed information, the optimal pushed information of temperature situation is obtained；
By the optimal pushed information of the temperature situation according to the user to the fancy grade of the user interest label information
It is pushed.
7. a kind of information push-delivery apparatus, which is characterized in that described device includes:
Data acquisition unit, for acquiring the behavioral data of user；
Information determination unit, for determining user interest label information according to the behavioral data；
Pushed information acquiring unit, for obtaining pushed information corresponding with the user interest label information；
Information push unit for obtaining the pushed information that temperature situation is optimal in the pushed information, and is pushed to user.
8. information push-delivery apparatus as claimed in claim 7, which is characterized in that the behavioral data includes browsing content information；
The information determination unit includes:
Keyword extracting module, for extracting the keyword in the browsing content information；
Interest tags information determination module, for determining the user interest label information according to the keyword.
9. information push-delivery apparatus as claimed in claim 7, which is characterized in that described device further include:
Information fancy grade acquiring unit, for obtaining user to the fancy grade of the user interest label information；
The pushed information acquiring unit includes:
The first information obtains module, for obtaining and the use according to the fancy grade and preset acquisition of information rule
The corresponding pushed information of family interest tags information.
10. information push-delivery apparatus as claimed in claim 7, which is characterized in that described device further include:
Non- interest tags information acquisition unit obtains the non-interest tags letter of user for the behavioral data according to the user
Breath；
The information push unit includes:
First information pushing module, for will not belong to and the non-corresponding pushed information of interest tags information and the heat
The optimal pushed information of degree situation is pushed to user.
11. information push-delivery apparatus as claimed in claim 7, which is characterized in that the behavioral data of the user includes but unlimited
In comment content, browsing content, browsing residence time, collection, search for and thumb up situation.
12. information push-delivery apparatus as claimed in claim 9, which is characterized in that the information push unit includes:
Second data obtaining module obtains the optimal push letter of temperature situation for the temperature situation according to the pushed information
Breath；
Second info push module, for the optimal pushed information of the temperature situation is emerging to the user according to the user
The fancy grade of interesting label information is pushed.
13. a kind of computer installation, which is characterized in that the computer installation includes: processor, is deposited for executing in memory
It is realized when the computer program of storage such as the step of any one of claim 1~6 the method.
14. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
It is realized when being executed by processor such as the step of any one of claim 1~6 the method.
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| CN201810668859.8A CN109033180A (en) | 2018-06-26 | 2018-06-26 | A kind of information-pushing method, device, computer installation and computer readable storage medium |
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| CN201810668859.8A CN109033180A (en) | 2018-06-26 | 2018-06-26 | A kind of information-pushing method, device, computer installation and computer readable storage medium |
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