CN111681023A

CN111681023A - Additional resource allocation method and device, electronic equipment and computer readable storage medium

Info

Publication number: CN111681023A
Application number: CN202010300658.XA
Authority: CN
Inventors: 陈博; 刘禹彤; 张嘉伟; 黎文杰
Original assignee: Shanghai Qiyue Information Technology Co Ltd
Current assignee: Shanghai Qiyue Information Technology Co Ltd
Priority date: 2020-04-16
Filing date: 2020-04-16
Publication date: 2020-09-18

Abstract

The invention discloses an additional resource allocation method, which comprises the steps of periodically displaying first display information based on a first activity period; responding to first or second additional resource information in the first display information triggered by the user, and generating a corresponding task page based on the complete state of the user; and allocating the first additional resource corresponding to the first additional resource information and/or the second additional resource corresponding to the second additional resource information to the user based on the completion progress of the user. The additional resource allocation method of the invention avoids the problem of low user conversion rate caused by missing part of users due to setting time-limited activities, and simultaneously, reasonably allocates each additional resource based on the user completion progress, so that the user can obtain larger power even in the completion process, the enthusiasm of the user for continuing to complete the parts is improved, and the user conversion rate is improved. Accordingly, the invention also provides an additional resource allocation device, an electronic device and a computer readable storage medium.

Description

Additional resource allocation method and device, electronic equipment and computer readable storage medium

Technical Field

The present invention relates to the field of computers, and in particular, to an additional resource allocation method and apparatus, an electronic device, and a computer-readable storage medium.

Background

The user conversion rate refers to the probability that a user is converted from a non-specific user to a specific user. For example, the probability that a user is converted from a non-paying user to a paying user, or the probability that a user is converted from a registered user to an authorized user. Generally, when a user is converted from an unspecified user to a specific user, the user is required to complete a series of verification tasks, such as various large credit APPs, when the user completes a series of verification tasks, such as: and (4) a face-brushing verification task, an identity verification task and the like are carried out, the registered user can be converted into a user to be credited, namely, the credentialing auditing stage is entered.

Generally, there are two ways to promote the user to finish the work, the first way is to actively show each verification task page to the user when the user logs in for the first time to promote the user to finish the work, and no matter whether the user finishes the work or not, then each verification task page is not actively shown, but the user autonomously visits the corresponding verification task page to complete the corresponding verification task; second, the user is promoted to finish the part by a time-limited promotion activity or a time-limited welfare activity, that is, a short effective time, for example, one week, is set, and after the user completes all verification tasks (i.e., the part is finished), the preset additional resources are directly allocated to the user within the effective time.

However, with the second approach, there are two problems:

1) since the resource allocation is performed in a specific time and different user life rhythms are different, a large number of users may miss the activity due to time limitation, that is, only some new users who are not finished can participate in the activity for the effective time to finish the activity and allocate corresponding additional resources.

2) Because the whole completion process involves a plurality of tasks, and the additional resources are distributed to the user after the user completes all the tasks, part of the users lack power/enthusiasm to be reduced due to complicated processes in the completion process, and the users give up midway.

For the merchant, users who cannot participate in the activity within the effective time or give up midway in the process of completing the event are all missing users, that is, the existing resource allocation mode is not reasonable, so that a large number of users to be converted are missed, that is, the conversion rate of the users is low. In view of the above, a new additional resource allocation method and apparatus thereof are provided.

The above information disclosed in this background section is only for enhancement of understanding of the background of the disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.

Disclosure of Invention

In view of the above, the present specification has been made to provide an additional resource allocation method and an apparatus, an electronic device, and a computer-readable storage medium thereof that overcome or at least partially solve the above problems.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or may be learned by practice of the disclosure.

In a first aspect, the present invention discloses a method for adding resources, including:

periodically displaying first display information based on a preset first activity period; the first display information comprises preset first additional resource information and preset second additional resource information;

responding to the first additional resource information or the second additional resource information triggered by a user, and generating a corresponding task page based on the finished state of the user so as to guide the user to finish the finished work;

and allocating a first additional resource corresponding to the first additional resource information and/or a second additional resource corresponding to the second additional resource information to the user based on the complete piece progress of the user under the guidance of a corresponding task page.

In an exemplary embodiment of the present disclosure, the step of periodically displaying the first display information specifically includes:

judging whether the first activity period is reached currently or not based on the time of a server-side system;

if the first activity period is reached, recognizing the finished state of the user; the completion state comprises a finished part and an unfinished part, and if the finished part is the unfinished part, the first display information is displayed.

In an exemplary embodiment of the present disclosure, the first activity period is six weeks or every weekday, or six weeks and sunday.

In an exemplary embodiment of the present disclosure, the step of generating a corresponding task page based on the completion status of the user specifically includes:

identifying the type of the current unfinished part state of the user, wherein the unfinished part state comprises an unfinished face state, a face state and an authentication state but a bank card state are not verified, a face state, an authentication state and a bank card state are verified but a mobile phone is not verified, a face state, an authentication state, a bank card state and a mobile phone state are verified but a contact person is not verified, and a limit is not activated;

if the user does not brush the face, generating a first task page to guide the user to finish the work;

if the user is face-brushed but not authenticated, generating a second task page to guide the user to complete the work;

if the user is face-swiped and identity-verified but the bank card is not verified, generating a third task page to guide the user to complete the work;

if the user is face swiping, identity authentication and bank card authentication but the mobile phone is not authenticated, generating a fourth task page to guide the user to complete the work;

if the contact person is authenticated but the face is swiped, the identity is authenticated, the bank card is authenticated and the mobile phone is authenticated, a fifth task page is generated to guide the user to complete the work;

and if the limit is not activated, generating a sixth task page to guide the user to complete the work.

In an exemplary embodiment of the present disclosure, the step of allocating the first additional resource to the user specifically includes:

acquiring and identifying the finished piece progress;

if the completion progress is completion, generating a first reward page to prompt the user to acquire the first additional resources obtained through distribution;

and if the completion progress is that the verification of the unique identification code of the mobile terminal is completed, generating a second reward page to prompt the user to acquire the second additional resource obtained by distribution.

In an exemplary embodiment of the present disclosure, the additional resource allocation method further includes:

and after the user acquires the second preset additional resource, displaying second display information to guide the user to participate in corresponding activities to acquire a corresponding third additional resource.

In an exemplary embodiment of the present disclosure, the additional resource allocation method further includes: further comprising:

judging whether the current time reaches a preset second activity period or not based on the time of the server-side system;

if the second activity period is reached, generating third display information, wherein the third display information comprises preset fourth additional resource allocation information, the fourth additional resource allocation information comprises fourth additional resource information, and acquiring user information of a target user of the fourth additional resource;

wherein the target user is a random user of at least one user allocated with a third additional resource in a first activity period closest to the second activity period.

In an exemplary embodiment of the present disclosure, the first presentation information further includes a sharing icon that can be selected by a user; correspondingly, the additional resource allocation method further comprises the following steps:

responding to the user triggering the sharing icon, and generating a corresponding activity sharing page, wherein the activity sharing page comprises at least four channel icons corresponding to at least four sharing channels.

In an exemplary embodiment of the present disclosure, the first presentation information further includes a guide icon that is selectable by a user and is associated with a preset activity rule page; correspondingly, the additional resource allocation method further comprises the following steps:

in response to the user triggering the guide icon, generating the activity rule page to show the user a condition for obtaining at least one additional resource;

wherein the at least one additional resource comprises the first additional resource, the second additional resource, the third additional resource, and the fourth additional resource.

In a second aspect, the present invention provides an additional resource allocation apparatus, including:

the first display module is used for periodically displaying first display information according to a preset first activity cycle, wherein the first display information comprises preset first reward information and preset second additional resource information;

a first response module, configured to respond to a user triggering the first additional resource information or the second additional resource information, and generate a corresponding task page based on a finished state of the user, so as to guide the user to perform a finished part;

and the resource allocation module is used for allocating a first additional resource corresponding to the first additional resource information and/or a second additional resource corresponding to the second additional resource information to the user based on the complete piece progress of the user under the guidance of the corresponding page.

In an exemplary embodiment of the present disclosure, the first display module specifically includes:

the first data acquisition unit is used for acquiring the time of the server-side system;

the first judging unit is used for judging whether the time of the server-side system reaches a preset first activity period or not;

the first state identification unit is used for acquiring and identifying the finished state of the user when the first judgment unit judges that the time of the service end system reaches the first activity period; the finished part state comprises a finished part and an unfinished part;

the first display unit is used for displaying the first display information when the first state identification unit identifies that the finished piece state of the user is an unfinished piece.

In an exemplary embodiment of the present disclosure, the first activity period is six weeks or daily.

In an exemplary embodiment of the present disclosure, the first response module specifically includes:

the second state identification unit is used for identifying the type of the current unfinished state of the user, wherein the unfinished state comprises an unfinished face, a face but not an identity authentication, a face and identity authentication but a bank card not an authentication, a face, identity authentication, bank card authentication but a mobile phone not an authentication, a face, identity authentication, bank card authentication and a mobile phone authentication but a contact person not an authentication, and a limit is not activated;

the first response unit is used for generating a first task page when the second state identification unit identifies that the unfinished part state is not face brushing;

the second response unit is used for generating a second task page when the second state identification unit identifies that the unfinished part state is face-brushed but not subjected to identity verification;

the third response unit is used for generating a third task page when the second state identification unit identifies that the unfinished part state is face-swiped and identity-verified but the bank card is not verified;

the fourth response unit is used for generating a fourth task page when the second state identification unit identifies that the unfinished part state is face brushing, identity verification and bank card verification but the mobile phone is not verified;

the fifth response unit is used for generating a fifth task page when the second state identification unit identifies that the unfinished part state is face brushing, identity verification, bank card verification and mobile phone verification but the contact is not verified;

and the sixth response unit is used for generating a sixth task page when the second state identification unit identifies that the unfinished part state is an inactivated quota.

In an exemplary embodiment of the present disclosure, the resource allocation module specifically includes:

the second data acquisition unit is used for acquiring and identifying the completion progress of the user under the guidance of a corresponding task page;

a first resource allocation unit, configured to, when the second data obtaining unit obtains that the completion progress is a completion, allocate the first additional resource to the user, and generate a corresponding first reward page to prompt the user to obtain the first additional resource;

and the second resource allocation unit is used for allocating the second additional resource to the user and generating a corresponding second incentive page to prompt the user to acquire the second additional resource when the second data acquisition unit identifies that the completion progress is the completion of the verification of the unique identification code of the mobile terminal.

In an exemplary embodiment of the present disclosure, the additional resource allocation apparatus further includes:

and the second display module is used for displaying second display information after the user acquires the second additional resource so as to guide the user to participate in corresponding activities to obtain corresponding third additional resources.

the fourth display module is used for judging whether a preset second activity period is reached or not based on the time of the server-side system, and generating third display information if the preset second activity period is reached;

the third display information includes fourth additional resource allocation information, the fourth additional resource allocation information includes preset fourth additional resource information, and user information of a target user of a fourth additional resource corresponding to the fourth additional resource information is obtained, and the target user is a random user of at least one user allocated with the third additional resource in a first activity period closest to the second activity period.

the second response module is used for responding to the user triggering the sharing icon in the first display information and generating a corresponding activity sharing page, and the activity sharing page comprises at least four channel icons corresponding to at least four sharing channels.

In an exemplary embodiment of the present disclosure, the first presentation information further includes a guidance icon that is selectable by a user and is associated with a preset activity rule page, and accordingly, the additional resource allocation apparatus further includes:

a third presentation module, configured to generate the activity rule page to present, to the user, a condition for obtaining at least one additional resource in response to the user triggering the guide icon;

In a third aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.

In a fourth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the above methods.

The invention has the beneficial effects that:

according to the method and the device, the first display information is periodically displayed, so that when a user triggers the first additional resource information or the second additional resource information in the first display information, a corresponding task page is generated based on the completion state of the user to guide the user to complete the work, then the first additional resource and the second additional resource are allocated based on the completion progress of the user, namely the first display information is used as an entrance of the user entering the completion process and is periodically displayed, the problem that the conversion rate of the user is low due to the fact that part of the user is omitted due to time-limited activities is avoided, meanwhile, each additional resource is reasonably allocated based on the completion progress of the user, the user can obtain larger power even in the completion process, the enthusiasm of the user in continuing the completion process is improved, and therefore the conversion rate of the user is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a flow diagram illustrating a method of additional resource allocation in accordance with an exemplary embodiment;

FIG. 2 is a detailed flowchart of step S101 in FIG. 1;

FIG. 3 is a detailed flowchart of step S103 in FIG. 1;

FIG. 4 is a flow chart illustrating a method of additional resource allocation in accordance with another exemplary embodiment;

FIG. 5 is a block diagram illustrating an additional resource allocation apparatus in accordance with an exemplary embodiment;

FIG. 6 is a block diagram illustrating an additional resource allocation apparatus in accordance with another exemplary embodiment;

FIG. 7 is a block diagram of an electronic device shown in accordance with an example embodiment.

Detailed Description

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

The example embodiments described below may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.

Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.

The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the disclosed concept. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.

It is to be understood by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present disclosure and are, therefore, not intended to limit the scope of the present disclosure.

The invention provides an additional resource allocation method, which is used for solving the problem of the prior art, and in order to solve the problem, the general idea of the invention is as follows:

in the embodiments of the present invention, the terms referred to are:

the term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

The technical solution of the present invention will be described and explained in detail by means of several specific examples.

Referring to fig. 1, the additional resource allocation method of the present embodiment includes:

s101, periodically displaying the first display information based on a preset first activity cycle, and executing step S103.

In this embodiment, the first display information includes preset first additional resource information and preset second additional resource information, and the first additional resource information and the second additional resource information both point to a preset task page, where the task page may be opened on a client and guides a user to complete a part through the task page, and therefore the user may select the first additional resource information or the second additional resource information according to his own preference, thereby entering a part completion process.

In one embodiment, the first activity period is six weeks, or every sunday, or both six and two days of the week, as people on weekends have more leisure time. Of course, it is understood that the first display information is not set to be on weekends, but on weekdays, and only the first display information needs to be displayed periodically.

In this embodiment, on one hand, since the first display information is periodically displayed, it is necessary to determine whether the first activity period is currently reached according to the time of the service end system, for example, determine whether the current activity period is saturday, if yes, the first display information is displayed, otherwise, no operation is performed until it is determined again that the first activity period is currently reached, and step S101 is executed; on the other hand, because the completion states of different users are different, if the users have completed the completion, face verification, identity verification, bank card verification, mobile phone verification and contact verification are completed, and the quota is activated; some users are not finished, namely any one of the verification tasks and the credit activating tasks is not finished; for the finished user, the first presentation information need not be presented to the finished user at all, and for the unfinished user, the first presentation information is presented to the unfinished user in order to promote the finishing thereof. That is, in the present embodiment, it is necessary to determine not only the activity cycle but also the user' S completion status, specifically, referring to fig. 2, the step S101 includes:

s201, judging whether the current time reaches a first activity period or not based on the time of the service end system, if so, executing the step S202, otherwise, executing the step S201.

In this embodiment, the client obtains the time of the server system, and determines whether the first activity period is reached currently according to the time of the server system.

S202, recognizing the finished state of the user, and if the user is an unfinished part, executing the step S203; and if the finished product is finished, finishing.

In this embodiment, the completion status of the user includes a completed part and an unfinished part.

S203, displaying the first display information, and executing step S103.

In this embodiment, when the client identifies that the finished part state of the user is an unfinished part, the client acquires the first display information from the server and then displays the first display information to the user.

S103, responding to the first additional resource information or the second additional resource information triggered by the user, and generating a corresponding task page based on the finished state of the user so as to guide the user to finish the finished product.

In this embodiment, the incomplete status includes that the person does not swipe his face, swipes his face but does not authenticate, swipes face, authenticates his identity but does not authenticate the bank card, swipes face, authenticates his identity, authenticates his bank card but does not authenticate his mobile phone, swipes face, authenticates his bank card, authenticates his mobile phone but does not authenticate his contact person, and does not activate the quota.

In this embodiment, since users in different types of completion states need to enter the completion process through different task pages, corresponding task page content needs to be acquired from the server based on the completion state of the user, and the corresponding task page is generated by parsing and rendering. Specifically, referring to fig. 3, the step S103 specifically includes:

s301, identifying the type of the current unfinished state of the user, if the user does not swipe the face, executing S302, if the user swipes the face but does not authenticate the face, executing S303, if the user swipes the face, authenticates the face but does not authenticate the bank card, executing S304, if the user swipes the face, authenticates the identity, authenticates the bank card but does not authenticate the mobile phone, executing S305, if the user swipes the face, authenticates the identity, authenticates the bank card but does not authenticate the contact person, executing S306, and if the user does not activate the quota, executing S307.

S302, generating a first task page to guide the user to complete the part, and executing the step S105.

In a specific embodiment, the first task page is a face-brushing verification page, that is, a user finishes face-brushing through the first task page.

S303, generating a second task page to guide the user to complete the part, and executing the step S105.

In a specific embodiment, the second task page is an authentication page, that is, the user completes authentication through the second task page.

S304, generating a third task page to guide the user to complete the piece, and executing the step S105.

In a specific embodiment, the third task page is a bank card verification page, that is, the user completes bank card verification through the third task page.

S305, generating a fourth task page to guide the user to complete the part, and executing the step S105.

In a specific embodiment, the fourth task page is a mobile phone authentication page, that is, the user completes authentication of the unique identification code (i.e., mobile phone number authentication) of the mobile terminal of the user through the fourth task page.

S306, generating a fifth task page to guide the user to complete the part, and executing the step S105.

In a specific embodiment, the fifth task page is a contact verification page, that is, the user completes contact verification through the fifth task page.

S307, a sixth task page is generated to guide the user to complete the task, and step S105 is executed.

In one embodiment, the sixth task page is a page for requesting activated credit, i.e. the user requests activated credit from the lender through the sixth task page.

In this embodiment, after the user finishes swiping the face on the first task page, the user usually triggers the next icon in the first task page to jump to the second task page to complete the authentication task, and accordingly, after the second task page finishes the authentication, the user triggers the next icon in the second task page to jump to the third task page to complete the bank card authentication task, and so on, until the user finishes the corresponding task on the last task page, the user changes the finished state of the user from the unfinished part to the finished part, that is, after the user finishes the authentication task on the current task page, the user usually clicks the next icon on the current task page to enter the next authentication task until the finished part is completed, and therefore, no matter which task page the user enters the finished flow from, the user usually enters the next task page to execute the next task, until all tasks are completed.

And S105, allocating a first additional resource corresponding to the first additional resource information and/or a second additional resource corresponding to the second additional resource information to the user based on the completion progress of the user under the guidance of the corresponding task page.

In the embodiment, since the user enters the finished process through different task pages, especially some users finish the process from the face brushing task page or the identity verification task page, in order to increase the enthusiasm and interactivity of the finished user, the user is prevented from selecting to give up in the finished process, and additional resources are allocated based on the finished progress of the user. Specifically, the step S105 includes:

acquiring and identifying the completion progress of the user, and if the completion progress is completion, generating a first reward page to prompt the user to acquire a first additional resource; and if the piece completion progress is that the verification of the unique identification code of the mobile terminal (namely the mobile phone verification) is completed, generating a second reward page to prompt the user to obtain a second additional resource.

In one embodiment, the first additional resource is a free ticket, and accordingly, the first reward page presents an electronic free ticket in a pop-up window form, so that the user can directly click on the first reward page to obtain the free ticket.

In one embodiment, the second additional resource is a cash red packet, and accordingly, the second incentive page displays an electronic red packet in a pop-up window manner, so that the user can directly click the second incentive page to obtain cash, and the cash amount is random; and after the user acquires the second additional resource through the second additional resource page, returning to the fifth task page to continue the part completing process until the part is completed.

Further, in order to improve the enthusiasm of the user in the middle of completing the part, before returning to the step of the fifth task page, the method further needs to allocate a third additional resource, and specifically, the additional resource allocation method of the embodiment further includes:

In one embodiment, the third additional resources are various, including a free coupon, a cash red packet, a physical product (such as a headset or a mobile phone holder, etc.), or other additional resources, and accordingly, the second display information specifically displays a plurality of third additional resources in a lottery, and if the user draws any third additional resource in the second display information, the third additional resource is sent to the user; and after the user acquires the third additional resource, returning to the fifth task page to continue the part completing process until the part is completed.

In this embodiment, the second display information is displayed to the user to guide the user to participate in the corresponding activity to obtain the corresponding third additional resource, that is, when the completion of the piece progress is identified to complete the verification of the mobile phone number on the fourth task page, the second additional resource is not only allocated to the user, but also the user is guided to obtain the third additional resource through the second display information, so that the enthusiasm and the user experience of the user in the piece completion process are further improved.

In this embodiment, in order to facilitate the user to know the activity rule, the first display information further includes a guide icon, which is selectable by the user and is associated with a preset activity rule page, in addition to the first additional resource information and the second additional resource information. Correspondingly, the additional resource allocation method further comprises the following steps:

in response to the user triggering the guide icon, an activity rule page is generated to expose to the user a condition for obtaining at least one additional resource.

In this embodiment, the at least one additional resource includes the first additional resource, the second additional resource, and a third additional resource, where a condition that the user acquires the first additional resource is that the user completes authorization (i.e., activates a credit), and a condition that the user acquires the second additional resource and the third additional resource is that the user completes verification of the unique identifier of the mobile terminal.

In the embodiment, the first display information is periodically displayed, so that when a user triggers the first additional resource information or the second additional resource information in the first display information, a corresponding task page is generated based on the completion state of the user to guide the user to complete the work, then the first additional resource and the second additional resource are allocated based on the completion progress of the user, that is, the first display information is used as an entrance of the user entering the completion process and is periodically displayed, the problem that the conversion rate of the user is low due to the fact that part of the users are omitted due to time-limited activities is avoided, meanwhile, each additional resource is reasonably allocated based on the completion progress of the user, so that the user can obtain larger power even in the completion process, the enthusiasm of the user in continuing the completion process is improved, and the conversion rate of the user is improved.

Further, in order to attract more users to complete the process, in this embodiment, a sharing icon that can be selected by the user is further configured in the first display information, and accordingly, in this embodiment, the additional resource allocation method further includes:

and responding to the user triggering the sharing icon in the first display information, and generating a corresponding activity sharing page.

In this embodiment, the activity sharing page includes at least four channel icons corresponding to at least four sharing channels.

In one embodiment, the at least four channel icons include: WeChat icon, friend circle icon, QQ icon, copy link icon.

Based on the same inventive concept as one of the additional resource allocation methods in the foregoing embodiments, the present invention further provides another additional resource allocation method, which includes the steps of the additional resource allocation method in the foregoing embodiments. In contrast, in order to further increase the user's motivation and increase the viscosity between users, in this embodiment, not only the first additional resource and the second additional resource are periodically allocated to promote user completion, but also the fourth additional resource is periodically allocated to promote user completion, and accordingly, the third presentation information including the fourth additional resource allocation information is periodically presented to prompt the user about allocation of the fourth additional resource.

Referring to fig. 4, the additional resource allocation method of the present embodiment includes steps S101 to S105 in the additional resource allocation method of the above embodiment, and further includes:

s107, judging whether the current time reaches a preset second activity period or not based on the time of the server-side system; if so, go to step S108, otherwise, go to step S107.

In one embodiment, the second activity period is noon every week; of course, the second active period may be set to other times according to actual needs.

And S108, generating third display information comprising fourth additional resource allocation information, and ending.

In this embodiment, the fourth additional resource allocation information includes fourth additional resource information and user information of a target user that obtains the fourth additional resource. Wherein the target user is a random user of the at least one user assigned the third additional resource during the first activity period that is the most recent second activity period.

In a specific embodiment, since the server will draw a random user from the users who draw the third additional resource on saturday/sunday every monday morning as a target user and allocate the fourth additional resource to the target user, when it is determined in step S107 that the second activity period is currently reached, that is, twelve am on monday, third display information including allocation information of the fourth additional resource is generated based on the allocation situation of the fourth additional resource and displayed to the user.

Of course, in this embodiment, instead of displaying the third display information twelve am on monday, the third display information may be displayed only when it is determined that monday morning is currently performed, and the third display information is updated in real time according to the allocation condition of the fourth additional resource acquired from the server.

In a specific embodiment, the fourth additional resource is a physical product, such as a mobile phone, a skin care product, a tablet computer, or the like.

Based on the same inventive concept as one of the additional resource allocation methods in the foregoing embodiments, the present invention also provides an additional resource allocation apparatus having a computer program stored thereon, which when executed by a processor implements the steps of any one of the foregoing information processing methods.

The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the methods of the present invention. For details not disclosed in the embodiment of the apparatus of the present embodiment, please refer to the embodiment of the method disclosed herein.

Referring to fig. 5, the additional resource allocation apparatus of the present embodiment includes:

the first display module 51 is configured to periodically display first display information according to a preset first activity cycle; the first display information comprises preset first additional resource information and second additional resource information; the first additional resource information and the second additional resource information both point to a preset task page (the task page can be opened on a client and guides a user to complete a piece through the task page); on the other hand, since people have more leisure time on weekends, in the embodiment, the first activity period is six weeks, or every sunday, or every six weeks and every two days; of course, the information is not set to be weekends, but the working days can also be understood, and only the first display information needs to be displayed periodically;

a first response module 52, configured to generate a corresponding task surface based on the complete status of the user in response to the user triggering the first additional resource information or the second additional resource information, so as to guide the user to complete the task; the incomplete state comprises that the face is not brushed, the face is brushed but the identity is not verified, the face is brushed, the identity is verified but the bank card is not verified, the face is brushed, the identity is verified, the bank card is verified but the mobile phone is not verified, the face is brushed, the identity is verified, the bank card is verified, the mobile phone is verified but the contact is not verified, the amount is not activated, and each incomplete state corresponds to a task page;

and the resource allocation module 53 is configured to allocate, to the user, a first additional resource corresponding to the first additional resource information and/or a second additional resource corresponding to the second additional resource information based on the completion progress of the user under guidance of the corresponding task page.

In this embodiment, since the first display information is periodically displayed, it is necessary to determine whether the current first activity time is reached according to the time of the server system, and then display the first display information; meanwhile, because the completion states of different users are different, if the users have completed the work, face verification, identity verification, bank card verification, mobile phone verification and contact verification are completed, and the quota is activated; some users are not finished, namely any one of the verification tasks and the credit activating tasks is not finished; for the finished user, the first presentation information need not be presented to the finished user at all, and for the unfinished user, the first presentation information is presented to the unfinished user in order to promote the finishing thereof. Therefore, in this embodiment, the first display module 51 not only needs to determine whether the current first activity cycle is reached, but also needs to determine the finished status of the user, and specifically, the first display module 51 specifically includes:

the first judging unit is used for judging whether the time of the server-side system acquired by the first data acquiring unit reaches a first activity period;

the first state identification unit is used for acquiring and identifying the finished state of the user when the first judgment unit judges that the time of the service end system reaches a first activity period; wherein, the finished part state comprises a finished part and an unfinished part;

In this embodiment, since users in different types of completion states need to enter the completion process through different task pages, corresponding task page content needs to be acquired from the server based on the completion state of the user, and the corresponding task page is generated by parsing and rendering. Specifically, the first response module 52 specifically includes:

the second state identification unit is used for identifying the type of the current unfinished part state of the user;

the first response unit is used for generating a first task page when the second state identification unit identifies that the unfinished part state is not face brushing; specifically, the first task page is a face brushing verification page, and a user completes a face brushing verification task through the first task page;

the second response unit is used for generating a second task page when the second state identification unit identifies that the unfinished part state is the face brushed state but not the identity is verified; specifically, the second task page is an authentication page through which the user completes authentication;

the third response unit is used for generating a third task page when the second state identification unit identifies that the unfinished part state is face-swiped and identity-verified but the bank card is not verified; specifically, the third task page is a bank card verification page, and the user completes bank card verification through the third task page;

the fourth response unit is used for generating a fourth task page when the second state identification unit identifies that the unfinished part state is face brushing, identity verification and bank card verification but the mobile phone is not verified; specifically, the fourth task page is a mobile phone verification page, and the user completes verification of the unique identification code of the mobile terminal of the user (namely, mobile phone number verification) through the fourth task page;

the fifth response unit is used for generating a fifth task page when the second state identification unit identifies that the unfinished part state is face brushing, identity verification, bank card verification and mobile phone verification but the contact is not verified; specifically, the fifth task page is a contact person verification page, and the user completes contact person verification through the fifth task page;

the sixth response unit is used for generating a sixth task page when the second state identification unit identifies that the unfinished part state is an inactivated quota; specifically, the sixth task page applies for activating the credit line page, and the user applies for activating the credit line to the lender through the sixth task page.

In the embodiment, since the user enters the finished process through different task pages, especially some users finish the process from the face brushing task page or the identity verification task page, in order to increase the enthusiasm and interactivity of the finished user, the user is prevented from selecting to give up in the finished process, and additional resources are allocated based on the finished progress of the user. Specifically, in this embodiment, the resource allocation module 53 specifically includes:

the second data acquisition unit is used for acquiring and identifying the completion progress of the user under the guidance of the corresponding task page;

the first resource allocation unit is used for allocating the first additional resource to the user when the second data acquisition unit acquires that the completion progress is completion, and generating a corresponding first reward page to prompt the user to acquire the first additional resource; specifically, the first additional resource is a free ticket, and the first reward page shows an electronic free ticket in a pop-up window form, so that a user can directly click the first reward page to obtain the free ticket;

the second resource allocation unit is used for allocating second additional resources to the user and generating a corresponding second incentive page to prompt the user to acquire the second additional resources when the second data acquisition unit identifies that the piece completion progress is the mobile terminal unique identification code verification (namely mobile phone verification); specifically, the second additional resource is a cash red packet, and the second incentive page shows an electronic red packet in a pop-up window form, so that the user can directly click the second incentive page to obtain cash, and the cash amount is random; and after the user acquires the second additional resource through the second additional resource page, returning to the fifth task page to continue the part completing process until the part is completed.

Further, in this embodiment, in order to further promote the user's activity and interactivity in the middle of the completion of the part, after the user acquires a second preset additional resource, the additional resource allocation apparatus further performs allocation of a third additional resource, specifically, the additional resource allocation apparatus further includes:

and a second displaying module 54, configured to display second displaying information after the user acquires the second additional resource, so as to guide the user to participate in a corresponding activity to acquire a corresponding third additional resource.

In this embodiment, the second display information includes a plurality of preset third additional resources, and is displayed in a lottery manner. Specifically, the third additional resource is various, and includes a coupon, a cash packet, a physical product (such as an earphone or a mobile phone holder, etc.), or other additional resources, and accordingly, if the user draws any third additional resource in the second display information, the third additional resource is sent to the user; and after the user acquires the third additional resource, returning to the fifth task page to continue the part completing process until the part is completed.

Further, in order to attract more users to participate in the activity to complete the process, the embodiment further configures a sharing icon for the user to select in the first presentation information, and accordingly, the additional resource allocation apparatus further includes:

a second response module 55, configured to generate a corresponding activity sharing page in response to the user triggering the sharing icon in the first display information; wherein the activity sharing page includes at least four channel icons corresponding to at least four sharing channels.

In this embodiment, in order to facilitate a user to know an activity rule, the first display information displayed by the first display unit further includes a guide icon which is selectable by the user and is associated with a preset activity rule page, and accordingly, the additional resource allocation apparatus further includes:

a third presentation module 56, configured to generate an activity rule page to present to the user a condition for obtaining at least one additional resource in response to the user triggering the guidance icon.

In this embodiment, the at least one additional resource includes the first additional resource, the second additional resource, and a third additional resource. The condition that the user acquires the first additional resource is that the user completes credit granting (namely activating the quota), and the condition that the user acquires the second additional resource and the third additional resource is that the user completes the unique identification verification of the mobile terminal.

Referring to fig. 6, in order to further increase the user's motivation and increase the viscosity between the activity rule page and the user, in this embodiment, the activity rule page displayed by the fourth display module further includes fourth additional resource information, and a method for the user to obtain the fourth additional resource. That is, the present embodiment not only periodically promotes user completion by allocating the first additional resource and the second additional resource, but also periodically promotes user completion by allocating the fourth additional resource. Specifically, the additional resource allocation apparatus further includes:

and a fourth display module 57, configured to determine whether the current time reaches a preset second activity period based on the time of the server-side system, and if so, generate third display information.

The third display information includes fourth additional resource allocation information, the fourth additional resource allocation information includes fourth additional resource information, and user information of a target user of a fourth additional resource corresponding to the fourth additional resource information is acquired, and the target user is a random user of at least one user allocated with the third additional resource in a first activity period closest to the second activity period.

The third embodiment of the present specification further provides an electronic device, which includes a memory 700, a processor 701 and a computer program stored in the memory 700 and executable on the processor 701, wherein the processor 701 implements the steps of the method described above when executing the program. For convenience of explanation, only the parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, so that reference is made to the method parts of the embodiments of the present specification. The electronic device may include any electronic device, such as a PC computer, a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (point of Sales), a vehicle-mounted computer, and a desktop computer.

Specifically, the electronic device shown in fig. 7 and associated with the solutions provided by the embodiments of the present disclosure constitutes a block diagram, and the bus 702 may include any number of interconnected buses and bridges that link together various circuits including one or more processors represented by the processor 701 and a memory represented by the memory 700. The bus 702 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A communication interface 703 provides an interface between the bus 702 and the receiver and/or transmitter 704, which receiver and/or transmitter 704 may be a separate stand-alone receiver or transmitter or may be the same element, such as a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 701 is responsible for managing the bus 702 and general processing, and the memory 700 may be used for storing data used by the processor 701 in performing operations.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above method according to the embodiments of the present disclosure.

The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: periodically displaying first display information based on a preset first activity period; the first display information comprises preset first additional resource information and preset second additional resource information; responding to the first additional resource information or the second additional resource information triggered by a user, and generating a corresponding task page based on the finished state of the user so as to guide the user to finish the finished work; and allocating a first additional resource corresponding to the first additional resource information and/or a second additional resource corresponding to the second additional resource information to the user based on the complete piece progress of the user under the guidance of a corresponding task page. Further, whether a preset second activity period is reached at present is judged based on the time of the server-side system; if the second activity period is reached, generating third display information, wherein the third display information comprises preset fourth additional resource allocation information, the fourth additional resource allocation information comprises fourth additional resource information, and acquiring user information of a target user of the fourth additional resource; wherein the target user is a random user of at least one user allocated with a third additional resource in a first activity period closest to the second activity period.

Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.

While preferred embodiments of the present specification have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all changes and modifications that fall within the scope of the specification.

Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which the present disclosure can implement, so that the present disclosure has no technical essence, and any modification of the structures, the change of the proportion relation, or the adjustment of the sizes, should still fall within the scope which the technical contents disclosed in the present disclosure can cover without affecting the technical effects which the present disclosure can produce and the purposes which can be achieved. In addition, the terms "above", "first", "second" and "a" as used in the present specification are for the sake of clarity only, and are not intended to limit the scope of the present disclosure, and changes or modifications of the relative relationship may be made without substantial changes in the technical content.

Claims

1. An additional resource allocation method, comprising:

2. The method of claim 1, wherein the step of periodically presenting the first presentation information comprises:

3. The additional resource allocation method according to claim 1 or 2, wherein the step of generating a corresponding task page based on the user's completion status specifically includes:

4. The additional resource allocation method according to any one of claims 1 to 3, wherein the step of allocating the first additional resource and/or the second additional resource to the user specifically comprises:

acquiring and identifying a finished part progress, and if the finished part progress is finished, generating a first reward page to prompt the user to acquire the first additional resources obtained by distribution;

5. The additional resource allocation method according to any one of claims 1 to 4, further comprising:

6. The additional resource allocation method according to any one of claims 1 to 5, wherein the first presentation information further includes a sharing icon selectable by a user; correspondingly, the additional resource allocation method further comprises the following steps:

7. An additional resource allocation apparatus, comprising:

8. The additional resource allocation apparatus according to claim 7, further comprising:

9. An electronic device comprising at least one processor, at least one memory, a communication interface, and a bus; wherein the content of the first and second substances,

the processor, the memory and the communication interface complete mutual communication through the bus;

the memory is used for storing a program for executing the method of any one of claims 1 to 6;

the processor is configured to execute programs stored in the memory.

10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.