CN111612516A - DMP platform and method based on RTA delivery and electronic equipment - Google Patents
DMP platform and method based on RTA delivery and electronic equipment Download PDFInfo
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Abstract
The invention discloses a DMP platform, a method and electronic equipment based on RTA delivery, wherein the platform comprises: the query module is used for receiving the query parameters and displaying a query crowd list; the system comprises a crowd setting module, a new module and a storage module, wherein the crowd setting module is used for receiving crowd setting and adding and storing a crowd packet according to the crowd setting; and the database is used for storing the crowd information. The invention can meet the requirement of timely acquiring the designated crowd packet in the RTA releasing process, supports the copying and modification of the crowd packet setting, and can realize the RTA releasing of the DMP platform. The method has the advantages of intuitive and simple operation, strong data real-time performance and strong interactivity.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a DMP platform, a DMP method, electronic equipment and a computer readable medium based on RTA delivery.
Background
A Data Management Platform (DMP) is a Platform that integrates and integrates multiple dispersed Data into a unified technical Platform, standardizes and subdivides the Data, and allows users to push the subdivided results to the existing interactive marketing environment. Along with the development of internet advertisement, DMP obtains extensive application in the advertisement field of putting, and it can provide crowd's label for advertisement putting and carry out audience accurate orientation to establish user through the data of putting, carry out crowd's label's management and put in again. In the existing advertisement delivery mode, an RTA (Real Time API, RTA for short) delivery mode can effectively solve the strong appeal that an advertiser can safely and efficiently obtain high-quality users for self data. And the existing DMP platform can not realize RTA delivery.
Disclosure of Invention
The invention aims to solve the technical problem that the existing DMP platform can not realize RTA delivery.
In order to solve the above technical problem, a first aspect of the present invention provides a DMP platform based on RTA delivery, where the platform includes:
the query module is used for receiving the query parameters and displaying a query crowd list;
the system comprises a crowd setting module, a new module and a storage module, wherein the crowd setting module is used for receiving crowd setting and adding and storing a crowd packet according to the crowd setting;
and the database is used for storing the crowd information.
According to a preferred embodiment of the present invention, the query module includes:
the first display receiving module is used for receiving and displaying the query parameters;
and the first display module is used for searching and displaying the inquired crowd list in the database according to the inquiry parameters.
According to a preferred embodiment of the present invention, the first display module includes:
the sub-query module is used for searching the target crowd information matched with the query parameters in the database;
and the first sub-display module is used for displaying the target crowd information in a mode of inquiring a crowd list.
According to a preferred embodiment of the present invention, the first display module further comprises:
and the second sub-display module is used for receiving sub-query operations of different crowds in the query crowd list and displaying a sub-query operation result according to the sub-query operations.
According to a preferred embodiment of the present invention, the sub-query operation includes: the second sub-display module is used for copying, newly adding, viewing and editing, and is used for:
when receiving the copying and adding operation of a certain crowd, copying the crowd setting of the crowd and sending the crowd setting to an adding module; the newly-added module is used for receiving the crowd setting sent by the second sub-display module, and newly adding and storing the crowd packet according to the crowd setting;
when a viewing operation for a certain crowd is received, the crowd setting of the crowd is displayed;
and when the editing operation of a certain crowd is received, receiving and displaying the crowd setting edited by the crowd.
According to a preferred embodiment of the present invention, the adding module includes:
the second display module is used for receiving and displaying the crowd setting;
and the storage module is used for searching and storing the newly added crowd packet in the database according to the crowd setting.
According to a preferred embodiment of the present invention, the query parameter includes: at least one of a drop terminal name, a crowd name, an operator, a crowd status, an update time, a drop type, and an account name.
According to a preferred embodiment of the present invention, the crowd setup comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
In order to solve the above technical problem, a second aspect of the present invention provides a method for querying a DMP delivered based on RTA, where the method includes:
receiving query parameters and displaying a query crowd list;
receiving a crowd setting and adding and storing a crowd pack according to the crowd setting.
According to a preferred embodiment of the present invention, the receiving the query parameter and displaying the query crowd list comprises:
receiving and displaying the query parameters;
and searching and displaying a query crowd list in the database according to the query parameters.
According to a preferred embodiment of the present invention, said searching and displaying the query crowd list in the database according to the query parameter comprises:
searching target crowd information matched with the query parameters in the database;
and displaying the target crowd information in a mode of inquiring a crowd list.
According to a preferred embodiment of the present invention, said searching and displaying the query crowd list in the database according to the query parameter further comprises:
and receiving sub-query operations of different crowds in the query crowd list, and displaying a sub-query operation result according to the sub-query operations.
According to a preferred embodiment of the present invention, the sub-query operation includes: copying, adding, viewing and editing, wherein the step of displaying the result of the sub-query operation according to the sub-query operation comprises the following steps:
when receiving a copy and addition operation of a certain crowd, copying the crowd setting of the crowd, and adding and storing a crowd packet according to the crowd setting;
when a viewing operation for a certain crowd is received, the crowd setting of the crowd is displayed;
and when the editing operation of a certain crowd is received, receiving and displaying the crowd setting edited by the crowd.
According to a preferred embodiment of the present invention, the receiving the crowd setting and adding and storing the crowd package according to the crowd setting comprises:
receiving and displaying crowd settings;
and searching and storing the newly added crowd packet in the database according to the crowd setting.
According to a preferred embodiment of the present invention, the query parameter includes: at least one of a drop terminal name, a crowd name, an operator, a crowd status, an update time, a drop type, and an account name.
According to a preferred embodiment of the present invention, the crowd setup comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs that, when executed by a processor, implement the above method.
The invention receives the query parameters through the query module and displays the query crowd list; the new module receives the crowd setting and stores the crowd bag according to the crowd setting, so that the timely acquisition of the appointed crowd bag in the RTA putting process can be met, the copying and modification of the crowd bag setting are supported, and the RTA putting of the DMP platform can be realized. The DMP platform based on RTA delivery has the advantages of intuitive and simple operation, strong data real-time performance and strong interactivity.
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In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a schematic structural framework diagram of a DMP platform based on RTA delivery according to the present invention;
FIG. 2 is a schematic illustration of a page display of the query module of the present invention;
FIG. 3 is a schematic diagram of a page display of the add-on module of the present invention;
FIG. 4 is a flow chart of a DMP method based on RTA delivery according to the present invention;
FIG. 5 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 6 is a diagrammatic representation of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different network and/or processor methods and/or microcontroller methods.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Referring to fig. 1, fig. 1 is a schematic structural framework diagram of a DMP platform based on RTA delivery according to the present invention, as shown in fig. 1, the platform includes: query module 11, newly-increased module 12 and database 13, wherein:
the query module 11 is used for receiving query parameters and displaying a query crowd list; in the present invention, the query parameters include: at least one of a drop terminal name, a crowd name, an operator, a crowd status, an update time, a drop type, and an account name. Illustratively, the query module 11 includes: first display receiving module and first display module, wherein:
the first display receiving module is used for receiving and displaying the query parameters; as shown in fig. 2, the first display receiving module displays in a display page of the DMP platform in a manner of a query field, and simultaneously displays in the display page each query parameter input field, such as: a drop terminal name column, a crowd name column, an operator column, a crowd status column, an update time column, a drop type column, and an account name column. The user can input corresponding query parameters in each query parameter input field and click the query field to complete query input, and then the first display receiving module receives and displays the query parameters.
And the first display module is used for searching and displaying the inquired crowd list in the database 13 according to the inquiry parameters. Illustratively, the first display module includes:
the sub-query module is used for searching the target crowd information matched with the query parameters in the database 13; and if the keyword of the crowd name input by the user is 'camera shooting', all crowd labels semantically related to the 'camera shooting' are used as the crowd name to be inquired by the user. When there are multiple query parameters, the target crowd information needs to be matched with the multiple query parameters at the same time.
And the first sub-display module is used for displaying the target crowd information in a mode of inquiring a crowd list. As shown in fig. 2, the query crowd list 20 includes: the system comprises a releasing end name, a crowd name, a releasing type, an effective time period, a crowd state, crowd rules, sub-query operations and an operator. The effective time period refers to the time period for putting the advertisement, and the crowd rule is related to the type of the specific advertisement, and comprises the following steps: user types and vendor settings need to be excluded. As shown in fig. 3, in the credit industry, the exclusion of user types includes: registered users, finished users, users with a wind control blacklist, users with a credit and users with a short message unsubscribe. The sub-query operations include: the copy and the addition, viewing and editing are carried out,
further, the first display module further includes:
and the second sub-display module is used for receiving sub-query operations of different crowds in the query crowd list and displaying a sub-query operation result according to the sub-query operations. Specifically, the sub-query operation in the query crowd list 20 shown in fig. 2 includes: the second sub-display module is used for copying, newly adding, viewing and editing, and is used for:
when receiving the copy and addition operation of a certain crowd, copying the crowd setting of the crowd and sending the crowd setting to a new adding module 12; the newly-added module 12 is used for receiving the crowd setting sent by the second sub-display module, and adding and storing a crowd packet according to the crowd setting; as shown in fig. 2, in the query crowd list 20, when the user clicks the copy and add operation corresponding to the first crowd, the second sub-display module receives the copy and add operation of the first crowd, copies the crowd setting of the first crowd and sends the copied crowd setting to the add module 12, and the add module 12 receives the crowd setting and adds and stores a crowd package according to the crowd setting. The invention can quickly copy the configured crowd setting through copying and adding operation, and generate a new crowd packet according to the setting.
When a viewing operation for a certain crowd is received, the crowd setting of the crowd is displayed; the user can conveniently check the crowd setting information.
And when the editing operation of a certain crowd is received, receiving and displaying the crowd setting edited by the crowd. Specifically, when the user clicks the editing operation, the crowd setting of the crowd is displayed first, and after the user edits and modifies the crowd setting, the crowd setting edited by the crowd is received and displayed.
The newly-added module 12 is used for receiving the crowd setting and newly adding and storing the crowd package according to the crowd setting; the crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status. Illustratively, the newly added module 12 includes:
the second display module is used for receiving and displaying the crowd setting; as shown in fig. 2, a new crowd bar is displayed in the display page, and when the user clicks the new crowd bar, the page jumps to the crowd setup page of fig. 3, where the crowd setup page includes settings of an account name, a crowd name, a delivery type, a crowd rule, an effective time period, and a crowd state. Wherein the crowd rules are related to the type of the specific advertisement, including: user types and vendor settings need to be excluded. As shown in fig. 3, in the credit industry, the exclusion of user types includes: registered users, finished users, users with a wind control blacklist, users with a credit and users with a short message unsubscribe.
And the storage module is used for searching and storing the newly added crowd packet in the database 13 according to the crowd setting.
The database 13 is used for storing crowd information.
The invention receives the query parameters through the query module and displays the query crowd list; the new module receives the crowd setting and stores the crowd bag according to the crowd setting, so that the timely acquisition of the appointed crowd bag in the RTA putting process can be met, the copying and modification of the crowd bag setting are supported, and the RTA putting of the DMP platform can be realized.
Fig. 4 is a flowchart of a method for querying a DMP based on RTA delivery, where the method includes:
s1, receiving the query parameters and displaying a query crowd list;
specifically, the method comprises the following steps:
s11, receiving and displaying the query parameters;
the query parameters include: at least one of a drop terminal name, a crowd name, an operator, a crowd status, an update time, a drop type, and an account name.
And S12, searching and displaying the inquired crowd list in the database according to the inquiry parameters.
Searching target crowd information matched with the query parameters in the database; and if the keyword of the crowd name input by the user is 'camera shooting', all crowd labels semantically related to the 'camera shooting' are used as the crowd name to be inquired by the user. When there are multiple query parameters, the target crowd information needs to be matched with the multiple query parameters at the same time. And after the target crowd information is inquired, displaying the target crowd information in a mode of inquiring a crowd list.
Further, the method also comprises the following steps:
and receiving sub-query operations of different crowds in the query crowd list, and displaying a sub-query operation result according to the sub-query operations. Wherein the sub-query operation comprises: copying, adding, viewing and editing, wherein the step of displaying the result of the sub-query operation according to the sub-query operation comprises the following steps:
when receiving a copy and addition operation of a certain crowd, copying the crowd setting of the crowd, and adding and storing a crowd packet according to the crowd setting;
when a viewing operation for a certain crowd is received, the crowd setting of the crowd is displayed;
and when the editing operation of a certain crowd is received, receiving and displaying the crowd setting edited by the crowd.
And S2, receiving the crowd setting and adding and storing the crowd pack according to the crowd setting.
The crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status. Illustratively, this step includes:
s21, receiving and displaying the crowd settings;
and S22, searching and storing the newly added crowd package in the database according to the crowd setting.
In the following, embodiments of the electronic device of the invention are described, which may be seen as an implementation in physical form for the above-described method and method embodiments of the invention. Details described in the embodiments of the electronic device of the invention should be regarded as supplementary to the method or method embodiments described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described method or method embodiments.
Fig. 5 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 500 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 500 may include, but are not limited to: at least one processing unit 510, at least one memory unit 520, a bus 530 connecting different electronic device components (including the memory unit 520 and the processing unit 510), a display unit 540, and the like.
The storage unit 520 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 510 such that the processing unit 510 performs the steps of various embodiments of the present invention. For example, the processing unit 510 may perform the steps as shown in fig. 4.
The memory unit 520 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)5201 and/or a cache memory unit 5202, and may further include a read only memory unit (ROM) 5203. The memory unit 520 may also include a program/utility 5204 having a set (at least one) of program modules 5205, such program modules 5205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 500 via the external devices 500, and/or enable the electronic device 500 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication can occur via input/output (I/O) interfaces 550, and can also occur via network adapter 560 to one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet. The network adapter 560 may communicate with other modules of the electronic device 500 via the bus 530. It should be appreciated that although not shown in FIG. 5, other hardware and/or software modules may be used in the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 6 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 6, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic device, method, or apparatus that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: receiving query parameters and displaying a query crowd list; receiving a crowd setting and adding and storing a crowd pack according to the crowd setting.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution electronic device, method, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an electronic device, or a computer-readable medium that executes a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, solutions and benefits of the present invention in further detail, it should be appreciated that the present invention is not inherently related to any particular computer, virtual method or electronic device, and that various general-purpose methods may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A DMP platform for RTA-based delivery, the platform comprising:
the query module is used for receiving the query parameters and displaying a query crowd list;
the system comprises a crowd setting module, a new module and a storage module, wherein the crowd setting module is used for receiving crowd setting and adding and storing a crowd packet according to the crowd setting;
and the database is used for storing the crowd information.
2. A DMP query method based on RTA delivery is characterized by comprising the following steps:
receiving query parameters and displaying a query crowd list;
receiving a crowd setting and adding and storing a crowd pack according to the crowd setting.
3. The method of claim 2, wherein receiving query parameters and displaying a list of queried people comprises:
receiving and displaying the query parameters;
and searching and displaying a query crowd list in the database according to the query parameters.
4. The method according to any one of claims 2-3, wherein said searching and displaying a list of queried people in said database according to said query parameters comprises:
searching target crowd information matched with the query parameters in the database;
and displaying the target crowd information in a mode of inquiring a crowd list.
5. The method according to any one of claims 2-4, wherein said searching and displaying a list of queried people in said database according to said query parameters further comprises:
and receiving sub-query operations of different crowds in the query crowd list, and displaying a sub-query operation result according to the sub-query operations.
6. The method of any of claims 2-5, wherein the sub-query operation comprises: copying, adding, viewing and editing, wherein the step of displaying the result of the sub-query operation according to the sub-query operation comprises the following steps:
when receiving a copy and addition operation of a certain crowd, copying the crowd setting of the crowd, and adding and storing a crowd packet according to the crowd setting;
when a viewing operation for a certain crowd is received, the crowd setting of the crowd is displayed;
and when the editing operation of a certain crowd is received, receiving and displaying the crowd setting edited by the crowd.
7. The method of any of claims 2-6, wherein receiving the crowd settings and adding and storing the crowd package according to the crowd settings comprises:
receiving and displaying crowd settings;
and searching and storing the newly added crowd packet in the database according to the crowd setting.
8. The method of any of claims 2-7, wherein the query parameters comprise: at least one of a drop terminal name, a crowd name, an operator, a crowd status, an update time, a drop type, and an account name.
9. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 2-8.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 2-8.
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| CN202010282901.XA CN111612516A (en) | 2020-04-11 | 2020-04-11 | DMP platform and method based on RTA delivery and electronic equipment |
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| CN202010282901.XA CN111612516A (en) | 2020-04-11 | 2020-04-11 | DMP platform and method based on RTA delivery and electronic equipment |
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| CN202010282901.XA Pending CN111612516A (en) | 2020-04-11 | 2020-04-11 | DMP platform and method based on RTA delivery and electronic equipment |
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| CN114064985A (en) * | 2021-01-19 | 2022-02-18 | 广州骏伯网络科技有限公司 | Advertisement putting method, device, computer equipment, storage medium and system |
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