CN113347226A - Touch channel routing method and device and electronic equipment - Google Patents
Touch channel routing method and device and electronic equipment Download PDFInfo
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- CN113347226A CN113347226A CN202110446229.8A CN202110446229A CN113347226A CN 113347226 A CN113347226 A CN 113347226A CN 202110446229 A CN202110446229 A CN 202110446229A CN 113347226 A CN113347226 A CN 113347226A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L45/00—Routing or path finding of packets in data switching networks
- H04L45/302—Route determination based on requested QoS
- H04L45/306—Route determination based on the nature of the carried application
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Abstract
The invention discloses a method and a device for routing a reach channel and electronic equipment, wherein the method comprises the following steps: initializing weight information of each reach channel provider; configuring a routing index of each reach channel provider; acquiring routing index data of information pushed by each reach channel provider according to the weight information; and updating the weight value of each reach channel supplier according to the routing index data. The invention reflects the comprehensive pushing efficiency of each reach channel by configuring the routing index of each reach channel, takes the weight information of each reach channel supplier as the initial distribution basis of each reach channel route by initializing, and finally updates the weight value of each reach channel supplier according to the routing index data of each reach channel supplier according to the initial weight pushing information. Therefore, the channel routing efficiency is improved and the operation cost is reduced while the user reach rate is ensured.
Description
Technical Field
The invention relates to the technical field of computer information processing, in particular to a reach channel routing method, a reach channel routing device, electronic equipment and a computer readable medium.
Background
With the development of the internet, the variety of internet goods becomes more and more diversified from goods to services. In order to improve the popularity, increase the user traffic or improve the service quality, some product/service providers may purchase their reach channels and push some information, such as advertisements, logistics information, marketing campaigns, etc., to the users through the reach channels. Therefore, how to select the reach channel to ensure that the information can reach the user in time becomes important.
In the prior art, the real-time reach rate of each reach channel is dynamically tracked by configuration operators, and the weight proportion of relevant suppliers of each reach channel is manually adjusted according to the reach rate, stability, response speed and other factors, so that the reach rate of a user is improved. Obviously, the manual mode has the problems of low efficiency and high cost.
Disclosure of Invention
The invention aims to solve the technical problems of low efficiency and high cost of manually adjusting the touch channel.
In order to solve the above technical problem, a first aspect of the present invention provides a reach channel routing method, including:
initializing weight information of each reach channel provider;
configuring a routing index of each reach channel provider;
acquiring routing index data of information pushed by each reach channel provider according to the weight information;
and updating the weight value of each reach channel supplier according to the routing index data.
According to a preferred embodiment of the present invention, the routing index includes: and respectively acquiring the push index data and the reach index data of each reach channel supplier according to the initial weight push information by using a buried point technology.
According to a preferred embodiment of the present invention, the routing index further includes: and D, updating the weight value of each reach channel supplier in the T +1 day according to the push index data and reach index data from the T-N day to the T-1 day in the data sample days N.
According to a preferred embodiment of the present invention, the reach indicator data includes: reach receipt data, the method further comprising:
judging whether the information is successfully pushed according to the touch receipt data;
if the information pushing fails, acquiring the information from the ith provider of the reach rate in the information reach channel to push the information again;
if the information pushing of the ith supplier of the reach rate fails, acquiring the information pushed again by the ith +1 supplier of the reach rate in the information reach channel until the information is pushed successfully;
wherein i is a natural number.
According to a preferred embodiment of the invention, the method further comprises:
configuring the maximum push times;
and if the number of times of re-pushing is larger than the maximum number of times of re-pushing, stopping pushing the information.
According to a preferred embodiment of the invention, the method further comprises:
configuring the maximum re-pushing times of the information reach channels and the priority of each reach channel;
and if the pushing times of the information reach channel are larger than the maximum re-pushing times, acquiring the provider with the reach rate of 1 st in other reach channels according to the priority of each reach channel to re-push the information.
In order to solve the above technical problem, a second aspect of the present invention provides a reach channel routing apparatus, including:
the initialization module is used for initializing the weight information of each touchup channel supplier;
the configuration module is used for configuring the routing indexes of the access channel suppliers;
the acquisition module is used for acquiring the routing index data of the information pushed by each reach channel supplier according to the weight information;
and the updating module is used for updating the weight value of each reach channel supplier according to the routing index data.
According to a preferred embodiment of the present invention, the routing index includes: the acquisition module acquires push index data and reach index data of each reach channel supplier according to initial weight push information through a buried point technology.
According to a preferred embodiment of the present invention, the routing index further includes: and the updating module updates the weight value of each reach channel supplier in the T +1 day according to the push index data and the reach index data from the T-N day to the T-1 day.
According to a preferred embodiment of the present invention, the reach indicator data includes: reach receipt data, the apparatus further comprising:
the judging module is used for judging whether the information is successfully pushed according to the touch receipt data;
the re-pushing module is used for acquiring the information from the provider with the reach rate of the ith in the information reach channel to re-push the information if the information pushing fails; if the information pushing of the ith supplier of the reach rate fails, acquiring the information pushed again by the ith +1 supplier of the reach rate in the information reach channel until the information is pushed successfully;
wherein i is a natural number.
According to a preferred embodiment of the invention, the device further comprises:
the first configuration module is used for configuring the maximum push times;
and the stopping module is used for stopping pushing the information if the number of times of re-pushing is greater than the maximum number of times of re-pushing.
According to a preferred embodiment of the invention, the device further comprises:
a second configuration module for configuring the maximum re-push times of the information reach channels and the priority of each reach channel
And the sub-pushing module is used for acquiring the provider with the reach rate of 1 st in other reach channels to push the information again according to the priority of each reach channel if the pushing times of the information reach channel are greater than the maximum re-pushing times.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
To solve the above technical problems, a fourth aspect of the present invention provides a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs which, when executed by a processor, implement the above method.
The invention reflects the comprehensive pushing efficiency of each reach channel by configuring the routing index of each reach channel, plays a good fault-tolerant role by initializing the weight information of each reach channel supplier as the initial distribution basis of each reach channel route, and simultaneously ensures the stability and high availability of the system. And finally, updating the weight value of each touchup channel supplier according to the routing index data of the initial weight push information of each touchup channel supplier. Therefore, the channel routing efficiency is improved and the operation cost is reduced while the user reach rate is ensured.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a flow chart of a reach channel routing method of the present invention;
FIG. 2 is a schematic diagram of the failed retransmission mechanism of the present invention;
FIG. 3 is a schematic structural framework diagram of a routing device of a reach channel according to the present invention;
FIG. 4 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 5 is a schematic diagram of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Referring to fig. 1, fig. 1 is a flowchart illustrating a reach channel routing method according to the present invention.
As shown in fig. 1, the method includes:
s1, initializing the weight information of each reach channel supplier;
in the embodiment of the present invention, the reach channel refers to a channel through which a server or a platform pushes information (e.g., advertisement, logistics information, marketing campaign, etc.) to a user. The method specifically comprises the following steps: a short message channel, a telemarketing channel, an APP reach channel, etc., and the present invention is not particularly limited. Typically, there are multiple providers per reach channel to push information. For example, the short message channel has a plurality of providers such as mobile, unicom, telecommunication, etc. to push information through short messages. The information pushing quantity of different suppliers of each reach channel is related to the reach rate of the user of the reach channel supplier, and the higher the reach rate is, the larger the information pushing quantity distributed by the reach channel supplier is. The invention reflects the comprehensive pushing efficiency of each reach channel through the routing index of the reach channel, further dynamically determines the weight of each reach channel supplier, and determines the information pushing amount of each reach channel corresponding to the supplier in the information pushing process through the weight.
In an initial period of time, the information push quantity of each reach channel is limited, and sufficient routing index data cannot be acquired to reflect the user reach rate of each reach channel provider.
During initialization, a visual interface can be adopted and initialized weight information can be acquired by detecting the operation mode of a user on the visual interface. The weight information user identifies each reach channel provider and an initial weight value for each reach channel provider. The method specifically comprises the following steps: reach channel information (such as a reach channel number), provider information (such as a provider channel number), a provider channel invocation protocol address, provider channel account information, initial weight values of respective reach channel providers, and the like.
S2, configuring the routing index of each reach channel supplier;
and the routing index is used for reflecting the comprehensive pushing efficiency of each reach channel. Illustratively, the route metrics include: reach channel information, push index, reach index and data sample days N. The push indicators include: the total number of the list is pushed, the time consumed by interface pushing and the total number of successful pushing are obtained; the reach indicators include: number of success of touch-up, number of receipt results, and time spent pushing to receipt.
S3, obtaining routing index data of each reach channel supplier pushing information according to the weight information;
after the weight information of each reach channel supplier is obtained, the information of the information pushing amount corresponding to the initial weight value is distributed to the corresponding reach channel supplier according to the weight information, and each reach channel supplier pushes the distributed information to the user.
The method comprises the step of respectively obtaining push index data and reach index data of each reach channel supplier according to initial weight push information through a buried point technology. Specifically, for the push index data, the push index data allocated to the reach channel provider each time is stored in the middleware (such as a hard disk, a memory and the like) through a buried point technology. The push index data comprises: the pushing time, the pushing task unique identification, the pushing reach channel provider, the total number of the pushing lists, the time consumed by interface pushing, the total number of pushing success, the number of pushing failure times, the number of pushing success counts and the like. For the touch index data, the touch index data of each time is recorded in a storage middleware (such as a hard disk, a memory and the like) in a mode of event triggering or protocol and the like through a buried point technology. The reach indicator data comprises: the touch time, the touch task unique identification, the touch channel supplier, the touch success number, the receipt result number, the time spent on pushing to the receipt, the failure touch cumulative number and the like.
According to the embodiment of the invention, the push index data and the reach index data of the push information of each reach channel supplier according to the initial weight are obtained through the point burying technology, and are directly stored in the unified middleware, so that data butt joint is not required to be carried out on different service platforms, the labor cost is saved, and the controllability of the whole system is improved.
And S4, updating the weight value of each reach channel supplier according to the routing index data.
Specifically, in the updating process, the updating interval may be preset as needed. And updating the weight value of each touchup channel supplier according to the updating interval. For example, with days as an update interval, for the number of data sample days N configured in advance, the weight value of each reach channel provider in the T +1 day can be updated according to the push index data and reach index data from the T-N day to the T-1 day. The specific weight value can be calculated by the following formula:
wherein alpha isiThe weight value, l, of the ith touch channel supplieriMeans the total number of successful pushes from the ith reach channel provider T-N day to T-1 day, LiThe total number of lists pushed from the ith reach channel provider from T-N day to T-1 day, TiMeans that it takes m to push the interface from the ith reach channel provider from T-N day to T-1 dayiThe successful number of touch from the ith touch channel supplier T-N to T-1 day, NiThe number of the receipt results from the ith reach channel supplier from T-N day to T-1 day, TiWhen the delivery is carried out from the ith reach channel supplier from T-N to T-1, a, b, c, d, e and Q are preset constants. Preferably, a is 20%, b is 10%, c is 50%, d is 10%, e is 5%, and Q is 5000.
Furthermore, the invention can also ensure the reach of the information through a failure retransmission mechanism, thereby mining the failure data, improving the reach rate and improving the pushing efficiency. The reach indicator data further comprises: reach receipt data, the method further comprising:
s41, judging whether the information is pushed successfully according to the touch receipt data;
specifically, the reach receipt data is whether the current information is reached, and specifically, the reach receipt data can be obtained by embedding points at the front end of the user or the client. When the touch receipt data indicates that the current information is touched, the information pushing is successful. And when the touch receipt data indicates that the current information is not touched, the information pushing identification is indicated.
S42, if the information pushing fails, acquiring the information from the reach rate ith supplier in the information reach channel to push the information again;
specifically, the reach rates of the various suppliers in the information reach channel can be calculated and stored in real time, and the supplier with the reach rate of 1 st is preferentially selected to push the information again. The stored reach rate can be directly called subsequently. Wherein, the reach rate is N/N; wherein N is the number of information successfully pushed by the reach channel provider in a specified time period, and N is the total number of information pushed by the reach channel provider in the specified time period.
S43, the information is pushed again according to the failure retransmission mechanism;
in a failure retransmission mechanism, if the delivery of the information by the ith provider of the delivery rate fails, the ith +1 provider of the delivery rate in the delivery channel is obtained to deliver the information again until the delivery of the information is successful;
wherein i is a natural number.
In another failure retransmission mechanism, a maximum number of times of re-pushing may be configured before step S42; and accumulating the times of re-pushing, and stopping pushing the information if the times of re-pushing are greater than the maximum times of re-pushing.
In another failure retransmission mechanism, the maximum number of times of re-pushing of the information reach channel and the priority of each reach channel may be configured before step S42; accumulating the pushing times of the information reach channel, and if the pushing times of the information reach channel is greater than the maximum re-pushing times, acquiring the supplier with the reach rate of 1 in other reach channels to re-push the information according to the priority of each reach channel; until the information is pushed successfully; the pushing times of the information reach channel refer to the times of re-pushing the information by different suppliers of the information reach channel. That is, when the number of times of pushing the information reach channel is large enough, which indicates that the overall reach rates of all the suppliers of the reach channel are low, the supplier with the reach rate 1 in other reach channels is selected to push again.
The differences between the above three failed retransmission mechanisms will be described below by taking fig. 2 as an example. As shown in fig. 2, the reach channel A, B, C has a priority of B, A, C; the reach channel A comprises suppliers 1, 2 and 2, the reach rate is larger than 1, the reach channel B comprises suppliers 3, 4, 5, 6 and 7, the reach rates are sequentially reduced correspondingly, the reach channel C comprises a supplier 8, the current information is pushed unsuccessfully by the supplier 3 of the reach channel B, the information is pushed again by the supplier 4 in a failure retransmission mechanism, the supplier 4 fails to push, and the information is pushed again by the supplier 5 until the information is pushed successfully. In another failure retransmission mechanism, a maximum number of times of re-pushing is configured in advance, for example, 2 times, that is, the information is retransmitted only twice, and then the pushing of the information is stopped after the pushing of the provider 5 fails. In another failure retransmission mechanism, the maximum number of times of push again for reach channel B is configured in advance, for example, 1 time, and when the push of provider 4 of reach channel B fails, the provider 2 of reach channel a with the highest reach rate pushes the information again. If the provider 2 of the reach channel A fails to push, the provider 8 of the reach channel C pushes the information again. If the provider 8 of the reach channel C fails to push the information, the provider 5 of the reach channel B pushes the information again until the information is pushed successfully.
In addition, after the weight value of each reach channel supplier is updated, the updated weight value can be sent to the service system, and the service system distributes information push quantity to each reach channel supplier according to the updated weight value.
Fig. 3 is a schematic diagram of an architecture of a reach channel routing apparatus according to the present invention, as shown in fig. 3, the apparatus includes:
an initialization module 31, configured to initialize weight information of each reach channel provider;
a configuration module 32, configured to configure a routing index of each reach channel provider;
the obtaining module 33 is configured to obtain routing index data of information pushed by each reach channel provider according to the weight information;
and the updating module 34 is configured to update the weight value of each reach channel provider according to the routing index data.
In one embodiment, the routing metrics include: the acquisition module acquires push index data and reach index data of each reach channel supplier according to initial weight push information through a buried point technology.
In a specific embodiment, the routing index further includes: and the updating module updates the weight value of each reach channel supplier in the T +1 day according to the push index data and the reach index data from the T-N day to the T-1 day.
Further, the reach indicator data comprises: reach receipt data, the apparatus further comprising:
the judging module 35 is configured to judge whether the information is successfully pushed according to the touch receipt data;
a re-pushing module 36, configured to, if the information pushing fails, obtain a provider with an i-th reach rate in the information reach channel to re-push the information; if the information pushing of the ith supplier of the reach rate fails, acquiring the information pushed again by the ith +1 supplier of the reach rate in the information reach channel until the information is pushed successfully;
wherein i is a natural number.
Optionally, the apparatus further comprises:
the first configuration module is used for configuring the maximum push times;
and the stopping module is used for stopping pushing the information if the number of times of re-pushing is greater than the maximum number of times of re-pushing.
Optionally, the apparatus further comprises:
a second configuration module for configuring the maximum re-push times of the information reach channels and the priority of each reach channel
And the sub-pushing module is used for acquiring the provider with the reach rate of 1 st in other reach channels to push the information again according to the priority of each reach channel if the pushing times of the information reach channel are greater than the maximum re-pushing times.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as an implementation in physical form for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 4 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 4, the electronic device 400 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of electronic device 400 may include, but are not limited to: at least one processing unit 410, at least one memory unit 420, a bus 430 connecting different electronic device components (including the memory unit 420 and the processing unit 410), a display unit 440, and the like.
The storage unit 420 stores a computer-readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 410 such that the processing unit 410 performs the steps of various embodiments of the present invention. For example, the processing unit 410 may perform the steps as shown in fig. 1.
The storage unit 420 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)4201 and/or a cache memory unit 4202, and may further include a read only memory unit (ROM) 4203. The storage unit 420 may also include a program/utility 4204 having a set (at least one) of program modules 4205, such program modules 4205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 400 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 400 via the external devices 300, and/or enable the electronic device 400 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication may occur via input/output (I/O) interfaces 450, and may also occur via a network adapter 460 with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network such as the Internet). The network adapter 460 may communicate with other modules of the electronic device 400 via the bus 430. It should be appreciated that although not shown in FIG. 4, other hardware and/or software modules may be used in the electronic device 400, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 5 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 5, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to, an electronic device, apparatus, or device that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: initializing weight information of each reach channel provider; configuring a routing index of each reach channel provider; acquiring routing index data of information pushed by each reach channel provider according to the weight information; and updating the weight value of each reach channel supplier according to the routing index data.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can push, propagate, or transport a program for use by or in connection with an instruction execution electronic device, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an apparatus, an electronic device, or a computer-readable medium executing a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (14)
1. A reach channel routing method, the method comprising:
initializing weight information of each reach channel provider;
configuring a routing index of each reach channel provider;
acquiring routing index data of information pushed by each reach channel provider according to the weight information;
and updating the weight value of each reach channel supplier according to the routing index data.
2. The method of claim 1, wherein the routing metrics comprise: and respectively acquiring the push index data and the reach index data of each reach channel supplier according to the initial weight push information by using a buried point technology.
3. The method of claim 2, wherein the routing metric further comprises: and D, updating the weight value of each reach channel supplier in the T +1 day according to the push index data and reach index data from the T-N day to the T-1 day in the data sample days N.
4. The method of claim 2, wherein the reach metric data comprises: reach receipt data, the method further comprising:
judging whether the information is successfully pushed according to the touch receipt data;
if the information pushing fails, acquiring the information from the ith provider of the reach rate in the information reach channel to push the information again;
if the information pushing of the ith supplier of the reach rate fails, acquiring the information pushed again by the ith +1 supplier of the reach rate in the information reach channel until the information is pushed successfully;
wherein i is a natural number.
5. The method of claim 4, further comprising:
configuring the maximum push times;
and if the number of times of re-pushing is larger than the maximum number of times of re-pushing, stopping pushing the information.
6. The method of claim 4, further comprising:
configuring the maximum re-pushing times of the information reach channels and the priority of each reach channel;
and if the pushing times of the information reach channel are larger than the maximum re-pushing times, acquiring the provider with the reach rate of 1 st in other reach channels according to the priority of each reach channel to re-push the information.
7. A reach channel routing apparatus, the apparatus comprising:
the initialization module is used for initializing the weight information of each touchup channel supplier;
the configuration module is used for configuring the routing indexes of the access channel suppliers;
the acquisition module is used for acquiring the routing index data of the information pushed by each reach channel supplier according to the weight information;
and the updating module is used for updating the weight value of each reach channel supplier according to the routing index data.
8. The apparatus of claim 7, wherein the routing metrics comprise: the acquisition module acquires push index data and reach index data of each reach channel supplier according to initial weight push information through a buried point technology.
9. The apparatus of claim 8, wherein the routing metric further comprises: and the updating module updates the weight value of each reach channel supplier in the T +1 day according to the push index data and the reach index data from the T-N day to the T-1 day.
10. The apparatus of claim 8, wherein the reach metric data comprises: reach receipt data, the apparatus further comprising:
the judging module is used for judging whether the information is successfully pushed according to the touch receipt data;
the re-pushing module is used for acquiring the information from the provider with the reach rate of the ith in the information reach channel to re-push the information if the information pushing fails; if the information pushing of the ith supplier of the reach rate fails, acquiring the information pushed again by the ith +1 supplier of the reach rate in the information reach channel until the information is pushed successfully;
wherein i is a natural number.
11. The apparatus of claim 10, further comprising:
the first configuration module is used for configuring the maximum push times;
and the stopping module is used for stopping pushing the information if the number of times of re-pushing is greater than the maximum number of times of re-pushing.
12. The apparatus of claim 10, further comprising:
a second configuration module for configuring the maximum re-push times of the information reach channels and the priority of each reach channel
And the sub-pushing module is used for acquiring the provider with the reach rate of 1 st in other reach channels to push the information again according to the priority of each reach channel if the pushing times of the information reach channel are greater than the maximum re-pushing times.
13. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-6.
14. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-6.
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