CN111539773A - Member management system and method for strengthening terminal marketing - Google Patents
Member management system and method for strengthening terminal marketing Download PDFInfo
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- CN111539773A CN111539773A CN202010368709.2A CN202010368709A CN111539773A CN 111539773 A CN111539773 A CN 111539773A CN 202010368709 A CN202010368709 A CN 202010368709A CN 111539773 A CN111539773 A CN 111539773A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
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Abstract
The invention discloses a member management system for strengthening terminal marketing, which is characterized by comprising the following components: the system comprises a server (A) connected with the Internet, mobile terminal client software (B) provided for consumers to use, mobile terminal client software (C) provided for physical stores to use, and store management software, inventory management software and brand management software provided for merchants. The invention also discloses a member management method for strengthening terminal marketing, which specifically comprises the following steps: (1) the consumer member joins the member management system; (2) consumer member interaction; (3) one-to-one marketing among consumer members; (4) the physical store joins a member management system; (5) forming an order; (6) information interaction; (7) the order is answered; (8) managing product inventory; (9) the physical store carries out member management; (10) and accessing the communication network. The invention has the advantages of wide applicability, good interactivity, great reduction of social cost and improvement of the service effect of the internet sales terminal.
Description
Technical Field
The invention relates to the technical field of a member management system for strengthening terminal marketing and establishment of a member management system, in particular to a member management system and a member management method for strengthening terminal marketing.
Background
With the development of internet technology, a plurality of manufacturers directly sell products for terminal consumers by using the internet, and merchants can offer advantages, improve service quality and the like through membership systems, and have certain business cost.
The traditional e-commerce platform mainly displays commodities to terminal consumers, and traditional e-commerce mobile terminal client software does not use an Instant Messaging (IM) technology, so that interaction among consumer users is realized, and the traditional e-commerce mode does not have a link of one-to-one marketing facing the terminal consumers like a physical store.
Disclosure of Invention
In order to overcome the defects in the prior art, the invention aims to provide a member management system and a member management method for strengthening terminal marketing, which help a physical store to establish a member sales system and help a consumer member to conveniently acquire accurate product information of the physical store; and IM technology is adopted based on the mobile terminal client software used by the consumers, so that one-to-one product marketing among the members of the consumers is realized.
The technical scheme adopted by the invention is as follows: a member management system for strengthening terminal marketing is used for helping a physical store to establish a member sales system and helping consumer members to conveniently acquire product accurate information of the physical store; and to realize one-to-one marketing of products among consumer members, the system comprising:
a server connected to the Internet;
providing mobile terminal client software for use by the brick and mortar store;
providing the mobile terminal client software for the consumer to use;
store management software, inventory management software, brand management software, etc. are provided to the merchant.
The server (A) comprises: the system comprises an information management server and an instant messaging server.
RPC communication is carried out between the information management server and the instant messaging server;
the information management server is provided for a mobile terminal client used by the entity store based on an HTTP/HTTPS technology;
the information management server provides store management software, inventory management software, brand management software and the like to the merchant based on a TPC protocol/UDP protocol communication network.
The instant messaging server is provided for the mobile terminal client used by the consumer based on the websocket technology.
The information management server at least comprises the following modules:
the entity store and consumer information management database is used for storing and managing product information and order information of consumers;
the physical store authentication login management module receives and stores physical store registration information, can also receive physical store login authentication information, and determines whether the physical store has the service authority provided by the information management server after verification;
and the order information auditing module is used for receiving and auditing the transaction information with the transaction identification code sent by the instant messaging server, and then performing entity store matching to construct a main body of both parties of the transaction.
Mobile terminal client software (B) provided for use by a consumer, comprising:
the registration module is used for registering the user as a system member and sending registration information to the instant messaging server;
the login module is used for sending login request information to the instant messaging server, receiving feedback information of the instant messaging server and determining whether the client software can be logged in;
the member uses the product sharing module to share the products which are used by the members after the members add friends to each other, wherein the products comprise video, pictures and characters;
the member chatting module is connected with a video chatting module, a voice chatting module and a text chatting module through a network to realize information interaction among system members;
the system comprises a member group module, a chat group module and a display level module, wherein the member group module is characterized in that a system member sends order information and order payment data of a product to be purchased to an instant communication server through the chat group, the order information and the order payment data send an information prompt of a verification level to a group owner, and an information prompt of a display level is sent to other members of the group;
the system member purchases products from the physical store and places orders, the orders need to be placed through an order information module in any member group, and the group owner needs to check the orders;
the member order payment module is used for paying after a consumer member places an order and paying through a payment button matched with an order;
the member order payment distribution module is used for returning the interest to the member group owner, and the member group owner receives the interest to carry out the group activities, such as product promotion and friendship activities;
mobile terminal client software (C) provided for use by a brick and mortar store, comprising:
the login information module is used for inputting login and login information when a user of the physical store registers and logs in the system, sending login request information to the information management server (A), receiving feedback information of the information management server and determining whether the client software can log in;
the product information module is used for maintaining the product information of the existing products of the physical store in real time according to the factors such as the product model, the product goods number, the production date and the like;
the product inventory management module is used for maintaining information such as inventory, goods source, purchasing plan and the like of the product;
the transaction information receiving and processing module is used for receiving the order information of the information management server (A), responding after receiving the information and processing the order;
the information interaction module is used for transmitting the USER _ ID to the entity store USER while the information management server (A) sends the order, and the entity store USER and the ordering member consumer automatically present a chat mode;
and the store member information module is used for managing the consumer information of the system members by the entity store.
The communication network access, the information management server (A) provides the business with the access of the registration information of TPC protocol and UDP protocol;
client software: store management software, inventory management software, brand management software, etc. are provided for merchants.
The invention also provides a member management method for strengthening terminal marketing, which realizes the joining and management of members and the utilization of information data by establishing a member management system and adopting an information management server, an instant communication server and mobile terminal client software, and is characterized by comprising the following steps:
(1) the consumer member joins the member management system: through the instant messaging server, the consumer member inputs the information, registers the information as a USER of the mobile terminal client and obtains the USER _ ID;
(2) consumer member interaction: generating a member chat module through the instant messaging server, enabling the consumer members to mutually add friends, and establishing a member chat mode;
(3) one-to-one marketing among consumer members: the method comprises the steps that a product sharing module used by a consumer member is established through an instant messaging server, the consumer member obtains information of sharable products from the instant messaging server, and then the used products are displayed to friends, namely one-to-one marketing products;
(4) the physical store joins a member management system: the information management server is used for the members of the entity store to input the information of the members and register the members as the users of the mobile client;
(5) and (3) forming an order: through the instant management server, a member group module is established, consumer members perform one-to-one marketing, members sharing products replace friends with product requirements, and orders are placed through an order information module in any member group;
(6) information interaction: an information interaction module is established through an information management server, order information of a member and a member consumer USER _ ID are transmitted to a physical store USER, and a chat mode is automatically presented between the physical store USER and a member consumer who places an order;
(7) the order is answered: establishing a transaction information receiving and processing module through an information management server, responding after the entity store receives the information, and processing the order;
(8) product inventory management: the method comprises the steps that a product inventory management module is established through an information management server, a member user of an entity store maintains information such as inventory, a goods source and a purchasing plan of a product, the information management server receives the requirement of an instant communication server on the exhibition of the product for a consumer member in real time, and the related information of the product is transmitted to the consumer member through the instant management server in time;
(9) member management is carried out in the physical store: establishing a store member information module through an information management server, and managing consumer member information issued from a physical store;
(10) the communication network is accessed, and the information management server provides store management software, inventory management software, brand management software and the like for merchants.
The invention provides a member management system and a member management method for strengthening terminal marketing, which can realize the following effects: 1. providing a member management system scheme for strengthening terminal marketing; 2. providing a member management system for strengthening terminal marketing based on a plurality of information communication technologies and information communication protocols; 3. the invention is widely suitable for various entity stores with market economy including service class and sales class, and has universal applicability; 4. the consumption information is utilized, the precision degree of the product or service requirements of the consumers is improved, and the consumer can judge the requirements more accurately due to the fact that the terminal link facing the consumers of internet sales is strengthened; 5. greatly reducing the cost of society, including: the cost of the merchant, the cost of the physical store and the cost of the consumer are greatly reduced; 6. strengthening an internet sale terminal marketing link, and enabling internet sales to achieve the terminal service effect of a physical store; 7. the life style of the consumer members, namely the national marketing, is changed, so that each person can participate in a terminal link of marketing products for the consumers.
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The invention is described in further detail below with reference to the figures and examples of the invention.
FIG. 1 is a schematic diagram of the system of the present invention;
fig. 2 is an information delivery flow diagram of the present invention.
Detailed Description
As shown in fig. 1, a member management system for strengthening terminal marketing is used to help a physical store to establish a member sales system, and help a consumer member to conveniently obtain accurate product information of the physical store; and to realize one-to-one marketing of products among consumer members, the system comprising: the system comprises a server connected with the Internet, mobile terminal client software provided for the entity store, mobile terminal client software provided for the consumer, store management software, inventory management software, brand management software and the like provided for the merchant.
The server (A) connected with the Internet comprises an information management server and an instant messaging server. RPC communication is carried out between the information management server and the instant messaging server; the information management server includes: the entity store and consumer information management database is used for storing and managing product information and order information of consumers; and the physical store authentication login management module receives and stores the physical store registration information, can also receive the physical store authentication information, and determines whether the physical store has the service authority provided by the information management server after verification. The information management server is provided for a mobile terminal client used by the entity store based on an HTTP/HTTPS technology; the information management server provides store management software, inventory management software, brand management software and the like to the merchant based on a TPC protocol/UDP protocol communication network. The instant messaging server is provided for the mobile terminal client used by the consumer based on the websocket technology.
The mobile terminal client software (B) provided for the consumer comprises a registration module, a registration module and an instant messaging server, wherein the registration module is used for registering the user as a system member and sending registration information to the instant messaging server; the login module is used for sending login request information to the instant messaging server, receiving feedback information of the instant messaging server and determining whether the client software can be logged in; the member chatting module is connected with a video chatting module, a voice chatting module and a text chatting module through a network to realize information interaction among system members; the member uses the product sharing module to share the products which are used by the members after the members add friends to each other, wherein the modes comprise video, pictures and characters; the system comprises a member group module, a chat group module and a display level module, wherein the member group module is characterized in that a system member sends order information and order payment data of a product to be purchased to an instant communication server through the chat group, the order information and the order payment data send an information prompt of a verification level to a group owner, and an information prompt of a display level is sent to other members of the group; the system member directly purchases products from the physical store to place an order, the order is placed through an order information module in any member group, and the group owner is required to check the order; the member order payment module is used for paying after a consumer member places an order and paying through a payment button matched with an order; the member order payment distribution module includes a function of returning a profit to the member group owner, and the member group owner returns the profit to the development of the group activity, not limited to the product promotion and the friendship activity.
The mobile terminal client software (C) provided for the entity store comprises: the login information module is used for inputting login and login information when a user of the physical store registers and logs in the system, sending login request information to the information management server (A), receiving feedback information of the information management server and determining whether the client software can log in; the product information module is used for maintaining the product information of the existing products of the physical store in real time according to the factors such as the product model, the product goods number, the production date and the like; the product inventory management module is used for maintaining information such as inventory, goods source, purchasing plan and the like of the product; the transaction information receiving and processing module is used for receiving the order information of the information management server, responding after receiving the information and processing the order; the information interaction module is used for transmitting the USER _ ID to the entity store USER while the information management server (A) sends the order, and the entity store USER and the ordering member consumer automatically present a chat mode; and the store member information module is used for managing the consumer information of the system members by the entity store.
The information management server (A) provides communication information access of a TPC protocol and a UDP protocol for a merchant; the client software comprises: store management software, inventory management software, brand management software, and the like.
As shown in fig. 2, a member management method for strengthening terminal marketing, which implements joining, management and utilization of transaction information data of a member by forcibly establishing a member management system for strengthening terminal marketing and adopting a server (including an instant messaging server and an information management server) connected to the internet, mobile terminal client software B provided for consumers to use, mobile terminal client software C provided for physical stores and a transaction identification code, is characterized by specifically comprising the following steps:
(1) the consumer member joins the member management system: through the instant messaging server, the consumer member inputs the information, registers the information as a USER of the consumer client and obtains the USER _ ID;
(2) consumer member interaction: generating a member chat module through the instant messaging server, enabling the consumer members to mutually add friends, and establishing a member chat mode;
(3) one-to-one marketing among consumer members: the method comprises the steps that a product sharing module used by a consumer member is established through an instant messaging server, the consumer member obtains information of sharable products from the instant messaging server, and then the used products are displayed to friends, namely one-to-one marketing products;
(4) the physical store joins a member management system: the information management server is used for the members of the entity store to input the information of the members and register the members as the users of the mobile client;
(5) and (3) forming an order: through the instant management server, a member group module is established, consumer members perform one-to-one marketing, members sharing products replace friends with product requirements, and orders are placed through an order information module in any member group;
(6) order auditing: the information management server receives order information sent by the instant messaging server and then audits the order information, if the audit is not passed, the information is sent to the instant messaging server, and if the audit is passed, a matching link of the entity store is entered;
(7) information interaction: an information interaction module is established through an information management server, after order information is matched with an entity store, order information of a consumer member and a member consumer USER _ ID are transmitted to a USER of the entity store, and a chat mode is automatically presented between the USER of the entity store and a consumer of a next order member;
(8) the order is answered: the information management server establishes a transaction information receiving and processing module, and the entity store responds after receiving the information and processes the order;
(9) information distribution of member users of the physical stores: the method comprises the steps that a product inventory management module is established through an information management server, a member user of an entity store maintains information such as inventory, a goods source and a purchasing plan of a product, the information management server receives the requirement of an instant communication server on the exhibition of the product for a consumer member in real time, and the related information of the product is transmitted to the consumer member through the instant management server in time;
(10) member management is carried out in the physical store: a store member information module is established through an information management server, and the entity store manages the consumer member information which is issued from the entity store.
The transaction identification code is used for identifying and recording transactions occurring in the system, a single transaction identification code is composed of a certain number of letters or numbers, and one transaction identification code is only used for corresponding one transaction. The invention has the characteristics of wide applicability, good interactivity, good terminal link service, low cost and the like, and is beneficial to establishing a member management system of a physical store.
The above disclosure is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the scope of the present invention, therefore, the present invention is not limited by the appended claims.
Claims (8)
1. A member management system for strengthening terminal marketing is used for helping a physical store to establish a member sales system and helping consumer members to conveniently acquire product accurate information of the physical store; and implements a one-to-one marketing product between consumer members, the system comprising: the system comprises a server connected with the Internet, mobile terminal client software used by a physical store, mobile terminal client software used by a consumer, store management software, inventory management software, brand management software and the like, and is characterized in that: the server (A) comprises: the system comprises an information management server and an instant messaging server.
2. RPC communication is carried out between the information management server and the instant messaging server;
the information management server is provided for a mobile terminal client used by the entity store based on an HTTP/HTTPS technology;
the information management server provides store management software, inventory management software, brand management software and the like to the merchant based on a TPC protocol/UDP protocol communication network.
3. The instant messaging server is provided for the mobile terminal client used by the consumer based on the websocket technology.
4. The information management server at least comprises the following modules:
the entity store and consumer information management database is used for storing and managing product information and order information of consumers;
the physical store authentication login management module receives and stores physical store registration information, can also receive physical store login authentication information, and determines whether the physical store has the service authority provided by the information management server after verification;
and the order information auditing module is used for receiving and auditing the transaction information with the transaction identification code sent by the instant messaging server, and then performing entity store matching to construct a main body of both parties of the transaction.
5. Mobile terminal client software (B) provided for use by a consumer, comprising:
the registration module is used for registering the user as a system member and sending registration information to the instant messaging server;
the login module is used for sending login request information to the instant messaging server, receiving feedback information of the instant messaging server and determining whether the client software can be logged in;
the member uses the product sharing module to share the products which are used by the members after the members add friends to each other, wherein the products comprise video, pictures and characters;
the member chatting module is connected with a video chatting module, a voice chatting module and a text chatting module through a network to realize information interaction among system members;
the system comprises a member group module, a chat group module and a display level module, wherein the member group module is characterized in that a system member sends order information and order payment data of a product to be purchased to an instant communication server through the chat group, the order information and the order payment data send an information prompt of a verification level to a group owner, and an information prompt of a display level is sent to other members of the group;
the system member directly purchases products from the physical store to place an order, the order is placed through an order information module in any member group, and the group owner is required to check the order;
the member order payment module is used for paying after a consumer member places an order and paying through a payment button matched with an order;
the member order payment distribution module is used for returning the interest to the member group owner, and the member group owner returns the interest to the development of group activities, such as product promotion and friendship activities;
mobile terminal client software (C) provided for use by a brick and mortar store, comprising:
the login information module is used for inputting login and login information when a user of the physical store registers and logs in the system, sending login request information to the information management server (A), receiving feedback information of the information management server and determining whether the client software can log in;
the product information module is used for maintaining the product information of the existing products of the physical store in real time according to the factors such as the product model, the product goods number, the production date and the like;
the product inventory management module is used for maintaining information such as inventory, goods source, purchasing plan and the like of the product;
the transaction information receiving and processing module is used for receiving the order information of the information management server (A), responding after receiving the information and processing the order;
the information interaction module is used for transmitting the USER _ ID to the entity store USER while the information management server (A) sends the order, and the entity store USER and the ordering member consumer automatically present a chat mode;
and the store member information module is used for managing the consumer information of the system members by the entity store.
6. The communication network access, the information management server (A) provides the business with the access of the registration information of TPC protocol and UDP protocol;
client software: store management software, inventory management software, brand management software, etc. are provided for merchants.
7. A member management method for strengthening terminal marketing by using the system of claim 1, which realizes member joining, management and information data utilization by establishing a member management system and using an information management server, an instant messaging server and mobile terminal client software, and is characterized by comprising the following steps:
(1) the consumer member joins the member management system: through the instant messaging server, the consumer member inputs the information, registers the information as a USER of the mobile terminal client and obtains the USER _ ID;
(2) consumer member interaction: generating a member chat module through the instant messaging server, enabling the consumer members to mutually add friends, and establishing a member chat mode;
(3) one-to-one marketing among consumer members: the method comprises the steps that a product sharing module used by a consumer member is established through an instant messaging server, the consumer member obtains information of sharable products from the instant messaging server, and then the used products are displayed to friends, namely one-to-one marketing products;
(4) the physical store joins a member management system: the information management server is used for the members of the entity store to input the information of the members and register the members as the users of the mobile client;
(5) and (3) forming an order: through the instant management server, a member group module is established, consumer members perform one-to-one marketing, members sharing products replace friends with product requirements, and orders are placed through an order information module in any member group;
(6) information interaction: an information interaction module is established through an information management server, order information of a member and a member consumer USER _ ID are transmitted to a physical store USER, and a chat mode is automatically presented between the physical store USER and a member consumer who places an order;
(7) the order is answered: establishing a transaction information receiving and processing module through an information management server, responding after the entity store receives the information, and processing the order;
(8) product inventory management: the method comprises the steps that a product inventory management module is established through an information management server, a member user of an entity store maintains information such as inventory, a goods source and a purchasing plan of a product, the information management server receives the requirement of an instant communication server on the exhibition of the product for a consumer member in real time, and the related information of the product is transmitted to the consumer member through the instant management server in time;
(9) member management is carried out in the physical store: establishing a store member information module through an information management server, and managing consumer member information issued from a physical store;
(10) the communication network is accessed, and the information management server provides store management software, inventory management software, brand management software and the like for merchants.
8. The member management system for enhanced terminal marketing of claim 1 and the member management method for enhanced terminal marketing of claim 2, wherein: the server connected with the internet, the mobile terminal client software provided for the consumer and the mobile terminal client software provided for the entity store jointly realize the product display and one-to-one marketing process among the consumer members, realize the order matching for the entity store and provide the client software for the manufacturer.
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