CN111489225A

CN111489225A - E-commerce platform profit diversion business model and management system

Info

Publication number: CN111489225A
Application number: CN202010045246.6A
Authority: CN
Inventors: 彭兴勇
Original assignee: Individual
Current assignee: Individual
Priority date: 2019-01-25
Filing date: 2020-01-16
Publication date: 2020-08-04

Abstract

A business model and management system for profit diversion of e-commerce platform comprises an e-commerce platform loaded in a server, a large number of consumer terminals, merchant terminals, point mall terminals and background server terminals; the invention automatically generates the paid order which can be transferred and given through the commodity or service purchase of the consumer, and then uses the paid order and the automatically generated null order to combine to generate the order gift package to be sent to the WeChat friend, thereby not only meeting the interest of the consumer in sending the package and robbing the package, the convenience of the face and the present, but also realizing the purposes of automatic flow guiding, automatic sale and automatic profit of the merchant; the drainage mode of the invention is not overlooked, does not induce, does not limit sharing, has no passenger obtaining cost, no profit risk and good drainage effect, completely subverts all other existing drainage modes, more thoroughly solves the historical old problems of high passenger obtaining cost and difficult passenger obtaining of the existing drainage mode and has very wide development prospect.

Description

E-commerce platform profit diversion business model and management system

The technical field is as follows:

the invention relates to the technical field of modern electronic commerce, in particular to a profit diversion business model and a management system of an e-commerce platform.

Background art:

at present, the existing e-commerce platform in China still stays in the old economic theory and business model. They essentially adopt the traditional drainage business model in terms of drainage, such as: cut prices, piece together, seed fruit trees, mine, draw, coupons, discount coupons, specials, full reductions, full deliveries, full returns, mini games, red packs, and the like. The drainage business mode has the advantages that the credit degree is reduced year by year due to the fact that the preferential amount is small, the factors for neglecting induced participation and limiting sharing are high, the experience effect is poor, the integrity is low, and the consumers are made to feel repugnant; and drainage and acquisition costs are high. And the consumers in the drainage business mode can obtain the 'small benefits' after spending a lot of time and energy and sharing the 'small benefits' with lost energy and facial complexion, and most consumers automatically give up the 'small benefits' only after having two times of curious experiences due to poor experience effect. In addition, what makes consumers live in is that the diversion business modes of 'cutting price, piecing together, planting fruit trees, mining' and the like consume a great deal of time and energy for sharing among most consumers, and finally, the consumers are not acquainted. In addition, the drainage business modes of lottery draw, discount coupon, discount, special price, full discount, full delivery, full return, small games, red package and the like are paid and preferential by a seller, so that the proportion of capital of the part of capital preferential to a consumer occupying the product cost is higher, the preferential proportion is smaller, and the embarrassing situation that wool which is firstly paid by a merchant and then preferential appears on a sheep body is caused; and the additional condition of limiting sharing which makes the consumer very repugnant exists, so that the consumer is very repugnant. The biggest defects of all the diversion business modes are that a large amount of capital is needed for continuous support, the investment is huge, the diversion customer-obtaining cost is extremely high, and limited sharing which makes consumers feel repugnant is added. Moreover, most of the diversion business models only bring surface flow, and the consumption is less and less in real platform, that is, the traditional diversion model has the serious cost risk problem that a large amount of funds are spent to induce consumers but not necessarily in platform. The above-described lead business model has long been incompatible with the needs of today's high-speed, new retail markets for electric utilities.

The invention content is as follows:

in order to solve the defects of the existing E-commerce platform, the invention provides a profit diversion business mode and a management system of the E-commerce platform, which completely abandons all diversion modes of 'cutting price, grouping, coupon, distribution, discount, lottery drawing, special price, full subtraction, full delivery, full return, fruit tree planting, mini-game, red packet' and the like, innovates a mode of transferring and giving orders to WeChat friends as gifts in a red packet mode after combining paid orders and null orders, and can not only transfer and give orders to one friend, but also share a plurality of paid orders and null orders with a WeChat group or a friend circle for a plurality of people to rush the order gift bag by hand gas; the present invention thus completely solves all of the above-mentioned drawbacks of the prior conventional drainage modes.

Firstly, the paid order which is packed, presented and shared is a real commodity or service and a real price, the order is directly picked up after being clicked by a consumer, and the consumer can pick up the order (self-picking up/distribution) at any time without components of cheating, neglecting, inducing and limiting sharing, so that the invention has no problem of low integrity.

Secondly, the orders shared in the red packet mode are goods or services with real goods and real prices, the names and the values of the goods or the services are clearly written on the order gift packet, and each order is few yuan, dozens of yuan or dozens of yuan; in addition, the paid orders and the null orders are combined into an order gift bag to share the WeChat group, which is similar to lottery drawing, and the purposes of manual bag issuing, random bag issuing and unlimited bag issuing can be realized, and the interest of customers in bag grabbing and bag issuing is greatly increased by the convenient lottery drawing mode; therefore, the order gift bag is very attractive, very exciting, very novel, very rare, very good in play and very much helpful for every consumer after sharing, and therefore, every consumer who robs a commodity order wants to share a good message to friends and relatives as soon as possible, so that the consumer who receives the order gift bag also voluntarily shares the good message to friends and relatives, and therefore the order gift bag in the drainage mode of the invention is an automatic propagation process without cost, wherein the order gift bag is voluntarily shared, voluntarily browsed, voluntarily consumed, shared by people and handed among all consumers; therefore, the drainage business mode of the invention does not have the components of cheating, neglecting, inducing and limiting sharing at all, but also can realize that the consumers actively share, browse and buy voluntarily in a good message form, so the drainage business mode of the invention establishes absolute trust and good image in the mind of the consumers.

In addition, on one hand, the value of the drainage mode for sending orders in the form of the red packet is increased by several times compared with the drainage mode for directly sending cash red packets due to the fact that the commodities in the order gift packet are low in cost and high in selling price, so that the drainage mode for sending orders in the form of the red packet is very attractive, very exciting, very novel, very practical, very rare, very interesting and very faceful to consumers without sharing and any additional or limiting conditions, therefore the consumers can voluntarily select the scarce commodities to place orders and pay the orders to send the order gift packet to friends and relatives through the processes of comparing, comparing and buying scarcity, and the drainage mode can be rapidly propagated to the whole country through the processes of comparing, comparing and selling city. In addition, the drainage mode of the invention not only advertises free for the merchant user, but also greatly improves the viscosity, the good feeling and the repeated purchase rate between the consumer and the merchant user through the process of mutually issuing the order gift bag and robbing the order gift bag.

Finally, the invention also solves the convenience of the fashion of the ancient civilization with the history of five thousand years, so that everyone can select commodities that the opponent likes on line to pay the orders and then share the orders to the relatives and friends every day of festive day, the relatives and friends can arrive at the hands of the relatives and friends after receiving the orders and clicking on the gift (self-picking/distribution), and no self-carrying gift is needed, thus solving the problem of the fashion of the relatives and friends who have no time to go to the home when working busy, and providing convenience and safety for the people who go to the back to send the gift. The invention solves the problems of merchant drainage, customer acquisition and sale only by the specific face, specific gas and scarcity of consumers and the courtesy of consumers, and the merchant does not need to invest the cost of one minute. After the e-commerce platform or the merchant is guided by sending the order gift bags, interested consumers, consumers with love faces, consumers walking behind doors and consumers in the future need to pay to send the order gift bags to obtain orders and then can be packaged and sent out in various festive days and in the need of gift sending or in the chat process, so the platform simultaneously achieves the purposes of automatic drainage and automatic sales by utilizing the processes of sending the order gift bags and mutually robbing the order gift bags in the future of the consumers, the free automatic drainage and the automatic sales of the goods are achieved by utilizing the money of the consumers, and the selling can be profitable. Therefore, the drainage mode of the invention thoroughly subverts the existing high-cost drainage mode, and creates a marketing precedent which has no cost, and can automatically drain, sell and make profit.

In a word, the drainage mode completely subverts all other existing drainage modes, more completely solves the historical old problems that the existing drainage mode is high in passenger obtaining cost and difficult in passenger obtaining, and has a very wide development prospect. The drainage business model of the invention is direct, simple, clear, strong in attraction, not neglected, not induced, not limited in sharing, not in cost of getting customers, not in risk of profit, good in drainage effect, good in experience effect, strong in subversion and strong in competitiveness.

The technical scheme adopted by the invention for solving the technical problems is as follows: the invention provides a profit diversion business model and management system of an e-commerce platform, which comprises the e-commerce platform loaded in a server, a large number of consumer terminals, a merchant terminal, a point mall terminal and a background service terminal, wherein the e-commerce platform is in communication connection with the merchant terminal, the consumer terminal, the point mall terminal and the background service terminal through the internet, and the consumer terminal is used for establishing a consumption relationship with merchants in the merchant terminal and the point mall in the point mall terminal through the e-commerce platform.

The E-commerce platform provides an open platform for merchants to live in, the E-commerce platform sets different discount points of different commodities of each merchant at a merchant end, the E-commerce platform provides gifts in a point merchant city at the point merchant city end and sets points required for exchanging the gifts, the E-commerce platform sets different consumption points of each commodity or service of each merchant at the merchant end, the value of the consumption points is the same as the value of the points exchanged by the gifts in the point merchant city at the point merchant city end, and the E-commerce platform freely presents various point gifts for guiding the merchants at the merchant end through point exchange.

The consumer end is used for establishing a consumption relationship between a consumer and a merchant and a point mall through an e-commerce platform, and the consumer end is used for carrying out commodity purchasing, payment, commodity distribution, personal information filling, route prompting, user address management and the like by the consumer; the customer end is provided with my orders, my assets, etc.

The My orders comprise unpaid, paid, in delivery and completed.

And arranging a paid order pre-storage library in my order at the consumer end of the e-commerce platform, wherein the paid order pre-storage library is used for automatically pre-storing the paid order after the consumer places the order and finishes payment in the paid order pre-storage library. The paid order vault includes picked orders, transferred gift orders, deletion of picked orders and transferred gift orders, untransferred gift orders and untracked orders, deleted, enter merchant buttons.

My assets include coupons, red packs, points, bills, balances.

And an order gift bag is arranged in my assets of the consumer end of the e-commerce platform. The order gift package is used for combining and packaging the paid orders and the automatically generated null order to generate an order gift package capable of being transferred and presented, and the order gift package is transferred and presented to other people. The order gift bag comprises an order gift bag management; automatically generating a paid order which can be given away in a transferring way; selecting an order packaging link; transferring the gift package of the present order; fifthly, getting the order gift bag; and sixthly, picking up goods or automatically pre-storing the goods. The order gift package home page of the order gift package is set to show the following contents: the name of the order gift bag, the total number of the order, the total value of the order gift bag and the words for transferring and giving.

Firstly, the order gift bag management: for the setup and management of orders. The order gift bag management comprises a whole order taking module, a middle order taking module, an order taking module, a finish order grabbing module, a return setting module, a password setting module, a finish order deleting module, an automatic zero order generating module, a best hand strength module and a transfer presentation button.

And an automatic zero order generation module is arranged in the order gift bag management of the order gift bag. The automatic generation zero order module is used for combining the non-transferred donation and non-pickup orders with the zero order automatically generated by the automatic generation zero order module to generate an order gift bag. The zero order page in the order gift package is set to show the following contents: thank you for good care.

Secondly, automatically generating a paid order capable of being given in a transfer mode: the order gift bag is linked with a paid order pre-storage library in my orders, and the paid order pre-storage library is linked with a merchant in a merchant terminal. And the consumer enters a merchant to select goods/services and automatically generates a paid order which can be given in a transfer mode after payment is finished, and the paid order is automatically pre-stored in the paid order pre-storage base.

Thirdly, selecting order packaging links: and the consumer clicks the order gift bag to enter the paid order pre-storage library, clicks and selects the required non-transferred presentation and non-pickup orders, and clicks a pack-in gift bag button to realize the link between each selected non-transferred presentation and non-pickup order and the first page of the order gift bag, so as to finish packaging.

Fourthly, the transfer presentation order gift bag: the consumer selects the WeChat friend or WeChat group, fills in the total quantity of the orders, fills in the words for transferring presentation, clicks on the transferring presentation button, fills in the password, automatically generates the total value of the order gift package, automatically generates the null order, combines the selected orders for not transferring presentation and not picking up goods with the null order, and transfers and presents the orders to the selected WeChat friend or WeChat group.

Fifthly, getting the order gift bag: and the customer receiving the order gift package clicks the order gift package, and randomly enters a winning page of one order/a thank you page of a null order linked with the order gift package home page from the order gift package home page. When randomly entering a winning page, the order gift bag is linked with a paid order pre-storage library of the package-taking consumer, the consumer obtains the winning order, the winning order is transferred into the paid order pre-storage library of the package-taking consumer from the paid order pre-storage library of the package-taking consumer, meanwhile, the order gift bag displays one order less, and meanwhile, the corresponding orders in the paid order pre-storage library of the package-taking consumer are transferred into the transferred presentation orders from the untransferred presentation and unreported orders and display the state of the transferred presentation orders. And the customer receiving the order gift package clicks the order gift package, and randomly enters a thank you page of one order linked with the order gift package home page from the order gift package home page, so that the customer obtains the null order, and the order gift package displays one order to be reduced.

The winning page setting of the order gift package shows the following: 1. hair bag, head portrait (hand-qi); 2. congratulations are won a prize; 3. an order number; 4. and (3) payment state: the payment has been made; 5. displaying the names and pictures of the goods or services in the winning orders; 6. a winning order price; 7. the number of orders; 8. ordering time; 9. due to the following: xx elements; 10. looking up details of winning a prize; 11. the received number; 12. the remaining number; 13. details have been received. The details of the received settings show the following: the number of bags sent, the time spent in bag robbing, the head portrait and the nickname of the bag robber, the amount of money received by each person and the strength of hands are optimal.

Sixthly, the goods picking or automatic pre-storing: and a winning prize detail viewing button is arranged on a winning prize page of the order gift bag, and the consumer of the gift bag clicks the winning prize detail viewing button on the winning prize detail page to enter the order detail page. The order detail page is provided with a self-picking/distribution button, and when the package consumer clicks the self-picking/distribution button in the order detail page, the package consumer can select to go to a store for self-picking or fill in delivery information for distribution to home. The winning order is automatically pre-stored in the paid order pre-store when the pick-up button is not selected by the purse consumer to be clicked.

The order detail page setup shows the following: 1. an order number; 2. untreated; 3. displaying the name and the picture of the order commodity or service; 4. price of the order; 5. the number of orders; 6. leaving a message for the merchant; 7. invoice information; 8. special condition treatment; 9. a payment status; 10. the payment has been made; 11. a payment mode; 12. a payment transaction number; 13. ordering time; 14. the time of payment; 15. a delivery time; 16. the time of the transaction; 17. distributing information; 18. the distribution mode is as follows: self-picking or distribution; 19. the price of the commodity; 20. freight charges; 21. a tax fee; 22. the amount actually due. The paid order setting display contents automatically pre-stored in the paid order pre-storage library are as follows: 1. an order number; 2. and (3) payment state: the payment has been made; 3. displaying the name and the picture of the order commodity or service; 4. a winning order price; 5. the number of orders; 6. ordering time; 7. due to the following: xx elements.

The merchant end is used for establishing a virtual shop by a merchant through an e-commerce platform, and performing on-line shop management, commodity management and merchant address management. The merchant is used for displaying goods or services, and the merchant establishes a consumption relationship and a payment channel with the consumer through the merchant platform and is used for obtaining consumption points after the consumer pays the order money. The merchant terminal comprises 1. today income: (1) the number of collected strokes, (2) the number of customers; 2. my customer; 3. (ii) my income; 4. a merchant center: (1) a merchant terminal: (1) the method comprises the following steps of (1) merchant, (2) merchant setting and (3) merchant two-dimensional code; 5. order management: (1) a goods order, an o2o order; 6. release management: (1) a publishing center and (2) a double coupon.

The point mall end is used for the E-commerce platform to display gifts in the point mall and is used for point consumers to exchange points for gifts free of charge. The point mall is connected with the living merchant, the point mall comprises point setting, point logs, point classification and point commodities, and the top of the point mall displays a WeChat nickname and consumption points, displays classified point gifts and point ranges and displays different point categories.

And the background server is used for managing the merchant information and the consumer information by an e-commerce platform manager.

Through the technical scheme, the invention realizes the purposes of consumer's present round trip and merchant's drainage and sale by obtaining the paid order through the purchase of goods or service by the consumer, then using the paid order and the automatically generated null order to be combined and packed, and then sending an order gift package to the WeChat friend.

The invention has the beneficial effects that the invention provides a profit diversion business mode and a management system of an e-commerce platform, completely abandons all the existing diversion modes of 'cutting price, piecing together, coupon, distribution, discount, lottery drawing, special price, full subtraction, full delivery, full return, fruit tree planting, mini-games, red packet' and the like, innovates a mode of transferring and giving the paid orders and the null orders as gifts in a red packet mode after being combined, and transfers and gives the orders as gifts to WeChat friends in the red packet mode, so that the orders can be transferred and given to a friend, and a plurality of paid orders and the null orders can be combined and shared to WeChat groups or friend circles to be used by a plurality of people to grab the order gift packets by using the strength of hands; the present invention thus completely solves all of the above-mentioned drawbacks of the prior conventional drainage modes.

Description of the drawings:

the invention is further illustrated with reference to the following figures and examples.

Fig. 1 is a flow chart of an implementation of an order gift package of an e-commerce platform profit diversion business model and management system of the present invention.

The specific implementation mode is as follows:

as shown in fig. 1:

the invention provides a profit diversion business model and management system of an e-commerce platform, which comprises the e-commerce platform (1) borne in a server, a large number of consumer terminals (2), a merchant terminal (3), a point mall terminal (4) and a background service terminal (5), wherein the e-commerce platform (1) is respectively in communication connection with the consumer terminals (2), the merchant terminal (3), the point mall terminal (4) and the background service terminal (5) through the Internet, and the consumer terminals (2) are used for establishing consumption relations between consumers and merchants (3a) in the merchant terminal (3) and point malls in the point mall terminal (4) through the e-commerce platform (1).

The E-commerce platform (1) provides an open platform for merchants to live in, the E-commerce platform (1) sets different discount points of different commodities of each merchant (3a) of the merchant end (3), the E-commerce platform (1) provides gifts in the credit mall of the credit mall end (4) and sets credits required for exchanging each gift, the E-commerce platform (1) sets different consumption credits of each commodity or service of each merchant (3a) of the merchant end (3), the value of the consumption credits is the same as the credit value of gift exchange of the credit mall end (4), and the E-commerce platform (1) freely sends various credits to guide the merchants (3a) of the gift end (3) through credit exchange.

The consumer end (2) is used for establishing a consumption relationship between a consumer and a merchant (3a) and a point mall through the e-commerce platform (1), and the consumer end (2) is used for carrying out commodity purchasing, payment, commodity distribution, personal information filling, route prompting, user address management and the like on the consumer; the customer end (2) is provided with My orders (6), My assets (7) and the like.

The My orders (6) include unpaid, paid, in delivery, completed.

A paid order pre-storage library (8) is arranged on my order (6) of a consumer end (2) of the e-commerce platform (1), and the paid order pre-storage library (8) is used for automatically pre-storing paid orders which are placed by a consumer and paid in the paid order pre-storage library (8). The paid order pre-repository (8) includes picked orders, transferred gift orders, deletion of picked orders and transferred gift orders, untransferred gift orders and untracked orders, deleted, enter merchant buttons.

My assets (7) including coupons, red packs, points totals, bills, balances.

An order gift bag (9) is arranged in my assets (7) of the consumer end (2) of the e-commerce platform (1). The order gift bag (9) is used for combining and packaging the paid orders and the automatically generated null orders to generate an order gift bag (9) capable of being transferred and presented, and the order gift bag is transferred and presented to other people. The order gift bag (9) comprises an order gift bag management (10); automatically generating a paid order (11) that can be transferred for presentation; selecting an order packaging link (12); transferring a gift bag (13) giving orders; fifthly, getting the order gift bag (14); and sixthly, picking up goods or automatically pre-storing the goods (15). The order gift bag home page of the order gift bag (9) is set to show the following contents: the name of the order gift bag (9), the total number of orders, the total value of the order gift bag (9) and the words for transferring and giving.

The order gift bag management (10) is used for setting and managing orders. The order gift bag management (10) comprises a whole order taking module, an order grabbing module, an order robbing module, a return setting module, a password setting module, an order deleting module, an automatic zero order generating module, an optimal charge module and a transfer presentation button.

An automatic generation zero order module is arranged in the order gift bag management (10) of the order gift bag (9). The automatic generation zero order module is used for combining the non-transfer presentation and non-pickup orders with the zero order automatically generated by the automatic generation zero order module to generate an order gift bag (9). The zero order page in the order gift bag (9) is set to show the following contents: poor hand qi thank you for good treatment.

And secondly, automatically generating a paid order (11) capable of being given away, wherein an order gift bag (9) in the My assets (7) is linked with a paid order pre-storage library (8) in the My orders (6), and the paid order pre-storage library (8) in the My orders (6) is linked with a merchant (3a) in the merchant terminal (3). When a packing-out consumer needs to pack out an order gift bag (9), firstly clicking the order gift bag (9) in my assets (7) and then entering a paid order pre-storage library (8) in my orders (6), checking the quantity of the untransferred and unreported orders in the paid order pre-storage library (8), if the quantity is less than the quantity expected to be required for the order gift bag (9), automatically generating the required quantity and type of paid orders capable of being transferred after clicking an enter merchant button to enter a merchant (3a) of a merchant terminal (3) to select to purchase goods or services and pay money, and then automatically pre-storing the paid orders into the paid order pre-storage library (8) in my orders (6).

And thirdly, the order packaging link (12) is selected, because the order gift bag (9) in the my asset (7) is linked with the paid order pre-storage library (8) in the my order (6), when a customer needs to send the order gift bag (9), the customer firstly clicks the order gift bag (9) in the my asset (7) and then enters the paid order pre-storage library (8) in the my order (6), then clicks the non-transferred gift and non-pickup orders in the paid order pre-storage library (8), then clicks one or more required non-transferred gift and non-pickup orders, and then clicks a pack-in gift bag button in the order gift bag (9), so that each non-transferred gift and non-pickup order selected by clicking is linked with the first page of the order gift bag (9), and packaging is completed.

And fourthly, after the gift bag (13) for transferring the present orders is packaged, selecting the WeChat friends or WeChat groups to be transferred and presented, filling the total number of the orders and words for transferring the present orders, if the total number of the filled orders is larger than the number of the selected untransferred present orders and unreported orders, supplementing the excessive orders by the null orders generated by the automatic null order generation module, clicking a transfer present button, prompting to input the passwords of the order present bags, filling the passwords set in advance by a package sending consumer, automatically generating the total value of the order present bags, automatically generating the null orders, and simultaneously transferring the untransferred present orders and unreported orders in the selected paid order pre-storage to the selected WeChat friends or WeChat groups in a sharing or sending mode. The order gift bag is provided with: the total number of the filled order gift bags, the total value of the automatically generated order gift bags, the automatically generated zero-element order module automatically generate the zero-element order, the filled transfer presentation wording and the transfer presentation button, and the transfer presentation button is clicked to display the filling password.

And fifthly, the order taking gift bag (14) is obtained, the order taking gift bag (9) is clicked by a consumer of the order taking gift bag after the consumer of the order taking gift bag receives the order form bag (9), and because the home page of the order form bag (9) is linked with each untransferred order for giving away and not taking goods which the consumer has selected, the winning page of one order or the thank you page of the part order which is linked with the home page of the order form bag (9) is randomly entered from the home page of the order form bag (9). Since the order gift bag (9) is linked with the paid order pre-store library (8) of the collar consumer when the collar consumer clicks on the order gift bag (9), when the collar consumer clicks on the order gift bag (9) and then randomly enters the winning page of one of the orders, the consumer gets the winning order, and the order gift bag displays one order reduction, and the order is transferred from the paid order pre-store (8) of the offering consumer into the paid order pre-store (8) of the collar consumer, and the corresponding order in the paid order pre-store (8) of the offering consumer is transferred from the untransferred and unreported orders into the transferred gift order and displays the transferred gift order status. When the pack consumer clicks the order gift bag (9) and randomly enters a thank you page of one of the zero orders linked with the home page of the order gift bag (9), the consumer gets the zero order, and the order gift bag (9) displays one order to be reduced.

The winning page setting of the order gift bag (9) shows the following: 1. hair bag, head portrait (hand-qi); 2. congratulations are won a prize; 3. an order number; 4. and (3) payment state: the payment has been made; 5. displaying the names and pictures of the goods or services in the winning orders; 6. a winning order price; 7. the number of orders; 8. ordering time; 9. due to the following: xx elements; 10. looking up details of winning a prize; 11. the received number; 12. the remaining number; 13. details have been received. The details of the received settings show the following: the number of bags sent, the time spent in bag robbing, the head portrait and the nickname of the bag robber, the amount of money received by each person and the strength of hands are optimal.

And sixthly, the goods are picked up or automatically pre-stored (15), and a winning detail viewing button is arranged on the winning page. The order detail page is entered when the collar consumer clicks the view winning details button on the winning page, and is provided with a self pick/dispatch button. When the collar consumer clicks the pick-up/delivery button in the order detail page, the collar consumer may choose to go to the store to pick-up or fill-in delivery information to deliver to home. The winning order is automatically pre-stored in the paid order pre-store when the pick-up button is not selected by the purse consumer to be clicked.

The order detail page setup shows the following: 1. an order number; 2. untreated; 3. displaying the name and the picture of the order commodity or service; 4. price of the order; 5. the number of orders; 6. leaving a message for the merchant; 7. invoice information 8, special case processing; 9. a payment status; 10. the payment has been made; 11. a payment mode; 12. a payment transaction number; 13. ordering time; 14. the time of payment; 15. a delivery time; 16. the time of the transaction; 17. distributing information; 18. the distribution mode is as follows: self-picking or distribution; 19. the price of the commodity; 20. freight charges; 21. a tax fee; 22. the amount actually due. The paid order setting display contents automatically pre-stored in the paid order pre-storage library are as follows: 1. an order number; 2. and (3) payment state: the payment has been made; 3. displaying the name and the picture of the order commodity or service; 4. winning order price 5. order quantity; 6. ordering time; 7. due to the following: xx elements.

The merchant end (3) is used for a merchant (3a) to establish a virtual shop through the e-commerce platform (1) and perform on-line store management, commodity management and merchant address management. The merchant (3a) is used for displaying goods or services, and the merchant (3a) establishes a consumption relation and a payment channel with the consumer through the merchant platform (1) and is used for obtaining consumption points after the consumer pays the order. The merchant terminal (3) comprises 1. today income: (1) the number of collected strokes, (2) the number of customers; 2. my customer; 3. (ii) my income; 4. a merchant center: (1) a merchant terminal: (1) the method comprises the following steps of (1) merchant, (2) merchant setting and (3) merchant two-dimensional code; 5. order management: (1) a goods order, an o2o order; 6. release management: (1) a publishing center and (2) a double coupon.

The point mall end (4) is used for the E-commerce platform (1) to display gifts in the point mall and enable point consumers to exchange points for gifts free of charge. The point mall is connected with the living merchant (3a), the point mall comprises point setting, point logs, point classification and point commodities, and the top of the point mall displays a WeChat nickname and consumption points, and displays classified point gifts, point ranges and different point categories.

The background server (5) is used for managing the merchant information and the consumer information by the management personnel of the e-commerce platform (1).

Through the embodiment, the invention realizes the purposes of consumer's present round trip and merchant's drainage and sale by obtaining the paid order through the purchase of goods or service by the consumer, then using the paid order and the automatically generated null order to be combined and packed, and then sending an order gift package to the WeChat friend.

Claims

1. The invention provides a profit diversion business model and management system of an e-commerce platform, which comprises the e-commerce platform loaded in a server, a large number of consumer terminals, a merchant terminal, an integral mall terminal and a background service terminal, wherein the e-commerce platform is in communication connection with the merchant terminal, the consumer terminal, the integral mall terminal and the background service terminal through the internet respectively, and the consumer terminal is used for establishing a consumption relationship with a merchant in the merchant terminal and an integral mall in the integral mall terminal through the e-commerce platform; the method is characterized in that: and arranging an order gift bag in my assets of the consumer end of the e-commerce platform, wherein the order gift bag is used for combining and packaging the paid orders and the automatically generated zero-element orders to generate an order gift bag capable of being transferred and presented, and transferring and presenting the order gift bag to other people.

2. The new e-commerce platform marketing business model and management system of claim 1, wherein: the order gift bag comprises order gift bag management, automatic generation of paid orders capable of being transferred and given, selection of order packaging links, transfer and giving of order gift bags, getting of order gift bags, goods taking or automatic pre-storage.

3. The new e-commerce platform marketing business model and management system of claim 1 or 2, wherein: the order gift package home page of the order gift package is set to show the following contents: the name of the order gift bag, the total number of the order, the total value of the order gift bag and the words for transferring and giving.

4. The new e-commerce platform marketing business model and management system of claim 1, wherein: and arranging a paid order pre-storage library in my order at the consumer end of the e-commerce platform, wherein the paid order pre-storage library is used for automatically pre-storing the paid order after the consumer places the order and finishes payment in the paid order pre-storage library.

5. The new e-commerce platform marketing business model and management system of claim 4, wherein: the paid order vault includes picked orders, transferred gift orders, deletion of picked orders and transferred gift orders, untransferred gift orders and untracked orders, deleted, enter merchant buttons.

6. The new e-commerce platform marketing business model and management system of claim 1, wherein: and an automatic zero order generation module is arranged in the order gift management of the order gift package and is used for combining the untransferred presentation and unreported orders with the zero orders automatically generated by the automatic zero order generation module to generate the order gift package.

7. The new e-commerce platform marketing business model and management system of claim 1, wherein: the order gift bag is linked with a paid order pre-storage library in my orders, and the paid order pre-storage library is linked with a merchant in a merchant terminal.

8. The new e-commerce platform marketing business model and management system of claim 1, wherein: and after the consumer enters the merchant and selects goods/services to pay, the consumer automatically generates a paid order which can be given in a transfer mode, and the paid order is automatically pre-stored in the paid order pre-storage base.

9. The new e-commerce platform marketing business model and management system of claim 1 or 8, wherein: the consumer clicks the order gift package to enter the paid order pre-storage library, clicks and selects the required untransferred presentation and unreported orders, and clicks a pack-in gift package button, so that each selected untransferred presentation and unreported order is linked with the first page of the order gift package, and packaging is completed; the package sending consumer selects the WeChat friend or WeChat group, fills in the total amount of the order form and the words for transferring and giving, clicks a transferring and giving button, fills in the password, automatically generates the total value of the order form gift package, automatically generates the null order form, combines the selected untransferred and unreported order form with the null order form and transfers and gives the combination to the selected WeChat friend or WeChat group; after a consumer receiving the order gift package clicks the order gift package, randomly entering a winning page of one order/a thank you page of a null order linked with the order gift package home page through the order gift package home page; when randomly entering a winning page, linking an order gift bag with a paid order pre-storage library of a bag-taking consumer, and then obtaining the winning order by the consumer, wherein the winning order is transferred into the paid order pre-storage library of the bag-taking consumer from the paid order pre-storage library of the bag-taking consumer, and simultaneously, the order gift bag displays one less order, and simultaneously, corresponding orders in the paid order pre-storage library of the bag-taking consumer are transferred into transferred presentation orders from untransferred presentation and unreported orders and display the state of the transferred presentation orders; and the customer receiving the order gift package clicks the order gift package, and randomly enters a thank you page of one order linked with the order gift package home page from the order gift package home page, so that the customer obtains the null order, and the order gift package displays one order to be reduced.

10. The new e-commerce platform marketing business model and management system of claim 1, wherein: and a winning prize detail viewing button is arranged on a winning prize page of the order gift bag, and the consumer of the gift bag clicks the winning prize detail viewing button on the winning prize detail page to enter the order detail page.