CN110969476A - Marketing activity information promotion method and device, storage medium and processor - Google Patents
Marketing activity information promotion method and device, storage medium and processor Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The application discloses a marketing campaign information promotion method and device, a storage medium and a processor. The method comprises the following steps: creating information of the target marketing campaign, wherein the information of the target marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; and counting data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow. Through the application, the problem of poor effect of marketing activity information popularization in the related technology is solved.
Description
Technical Field
The application relates to the technical field of marketing promotion, in particular to a promotion method and device of marketing activity information, a storage medium and a processor.
Background
Today's marketing enterprises need to frequently conduct some marketing campaigns among various activities such as holidays and the like, especially marketing through channels of social applications. The marketing plan is very important, however, after the marketing campaign is initiated, the participation degree is not enough, or an effective marketing and propagation mode cannot be found, so that the marketing campaign fails, and when a problem occurs, the affected area cannot be found in time, and an effective marketing effect cannot be obtained. The current marketing activities have the problems of troublesome preparation, delayed time, low execution efficiency, high marketing cost and the like.
Aiming at the problem of poor marketing activity information popularization effect in the related technology, an effective solution is not provided at present.
Disclosure of Invention
The present application mainly aims to provide a marketing campaign information promotion method, device, storage medium, and processor, so as to solve the problem in the related art that the effect of marketing campaign information promotion is not good.
In order to achieve the above object, according to one aspect of the present application, there is provided a marketing campaign information promotion method. The method comprises the following steps: creating information of a targeted marketing campaign, wherein the information of the targeted marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing campaign promotion flow based on the content information of the targeted marketing campaign, the promotion object range information of the targeted marketing campaign, and the reward information of the targeted marketing campaign; and counting the data information of the target marketing campaign in the information promotion process of the target marketing campaign based on the marketing campaign promotion flow.
Further, the content information of the targeted marketing campaign at least comprises: the picture information of the target marketing campaign, and the starting and ending time of the target marketing campaign; the promotion object range information of the target marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for objects participating in the targeted marketing campaign being promoted, wherein the reward strategies include at least: add points settings, reward redemption.
Further, the counting data information of the target marketing campaign in the information promotion process of the target marketing campaign based on the marketing campaign promotion flow comprises: determining a promotion link included in an information promotion process of the target marketing campaign, wherein the promotion link at least comprises: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by a reward promotion object and awarding the reward to exchange the reward by the promotion object; and counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity.
Further, after determining a promotion link included in the information promotion process of the targeted marketing campaign, the method further comprises: when a promotion object receives the content information of the target marketing campaign, if the content information of the target marketing campaign is checked by the target promotion object, adding a target tag to the target promotion object; detecting whether the target popularization object shares the content information of the target marketing activity, wherein the sharing the content information of the target marketing activity comprises: sharing the micro-page of the target marketing campaign; adding a score of a preset numerical value to the target popularization object if the target popularization object shares the content information of the target marketing activity; and when the integral of the target promotion object reaches an integral threshold value, pushing a reward exchange message to the target promotion object.
Further, after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises: generating a data report based on the data information counted in each promotion link; and determining the marketing effect of the target marketing campaign based on the data report.
Further, after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises: and generating a promotion object propagation graph of each promotion object based on the data information counted in each promotion link, wherein the promotion object propagation graph is used for reflecting the propagation effect of each promotion object.
In order to achieve the above object, according to another aspect of the present application, there is provided a marketing campaign information promotion device. The device includes: a creating unit, configured to create information of a targeted marketing campaign, where the information of the targeted marketing campaign at least includes: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; the first generation unit is used for generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; and the statistical unit is used for counting the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow.
Further, the content information of the targeted marketing campaign at least comprises: the picture information of the target marketing campaign, and the starting and ending time of the target marketing campaign; the promotion object range information of the target marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for objects participating in the targeted marketing campaign being promoted, wherein the reward strategies include at least: add points settings, reward redemption.
Further, the storage medium includes a stored program, wherein the program executes any one of the marketing campaign information promotion methods described above.
Further, the processor is configured to execute a program, where the program executes the marketing campaign information promotion method according to any one of the above items.
Through the application, the following steps are adopted: creating information of the target marketing campaign, wherein the information of the target marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow is counted, and the problem that the marketing activity information promotion effect in the related technology is poor is solved. The marketing campaign promotion flow is generated through the content information of the target marketing campaign, the promotion object range information of the target marketing campaign and the reward information of the target marketing campaign, the marketing campaign promotion flow is promoted based on the promotion flow, the propagation effect of a promotion object is improved, the marketing cost is reduced, meanwhile, the data information in the promotion process is counted, the promotion effect of a specific link in the promotion process can be determined, and then the effect of promoting the information promotion of the marketing campaign is achieved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, illustrate embodiments of the application and, together with the description, serve to explain the application and are not intended to limit the application. In the drawings:
fig. 1 is a flowchart of a marketing campaign information promotion method provided according to an embodiment of the present application;
FIG. 2 is a flow chart of an alternative marketing campaign information promotion method provided in accordance with an embodiment of the present application; and
fig. 3 is a schematic diagram of a promotion device for marketing campaign information provided according to an embodiment of the present application.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of description, some terms or expressions referred to in the embodiments of the present application are explained below:
and (3) marketing of whole members: in marketing and service, a promotion strategy is carried out to achieve the expected target, wherein the promotion strategy is initiated by the staff related to the marketing campaign planning team and gradually spreads outwards.
Automation: the device, system or process realizes the expected target process through automatic detection, information processing, analysis and judgment and operation control according to the requirements of people under the condition that no people or few people directly participate.
The corrugated type popularization: the audience crowd participates in the marketing campaign which initiates popularization from inside to outside step by step like ripple.
Automatic flow: based on the big data flow chart for executing, managing, monitoring, analyzing and automatically completing the marketing activities, the method tracks and screens the participating marketing personnel, searches clues and improves marketing strategies.
Putting: and the address of the activity delivery, such as a public number, a social group, a website address and the like.
According to an embodiment of the application, a marketing campaign information promotion method is provided.
Fig. 1 is a flowchart of a marketing campaign information promotion method according to an embodiment of the present application. As shown in fig. 1, the method comprises the steps of:
step S101, information of a target marketing activity is created, wherein the information of the target marketing activity at least comprises the following steps: content information of the target marketing campaign, popularization object range information of the target marketing campaign, and reward information of the target marketing campaign.
Optionally, in the marketing campaign information promotion method provided in the embodiment of the present application, the content information of the target marketing campaign at least includes: picture information of the target marketing campaign, and start-stop time of the target marketing campaign; the promotion object range information of the targeted marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for subjects participating in a targeted marketing campaign for promotion, wherein the reward strategies include at least: add points settings, reward redemption.
For example, the content information of the created targeted marketing campaign is: the universal marketing campaign is a supermarket anniversary celebration preferential campaign, the time is from 5 month 1 day in 2019 to 5 month 3 day in 2019, and the universal marketing campaign can further comprise a campaign cover and a release object popularized by the target marketing campaign on social application, and the marketing cost is estimated. The activity promotion object is an object for selecting an audience, such as an object labeled as a customer. And if the reward information of the targeted marketing activity is shared or forwarded on the social software by the promotion object, points, gifts and the like are given to the participants so as to encourage the participants to promote and spread the activity again. Such as selecting user tags, published fans or members, and may also include selecting templates for messages for notifications, and appending notification information, and the like.
And S102, generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity.
After the information of the target marketing activity is established, a set of flow chart (namely marketing activity promotion flow) is generated according to the information of the target marketing activity, and the flow chart is used for carrying out automatic detection, information processing, analysis and judgment and operation control on the marketing process of the target marketing activity.
Step S103, counting data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow.
In the information promotion process of the target marketing campaign based on the marketing campaign promotion flow, the personnel propagation process diagram of the campaign is counted in real time for the whole marketing campaign, and if the ripple is general, the number of people gradually increases gradually layer by layer, and finally an ideal marketing effect is achieved. The problem of the effect of marketing activity information popularization not good among the correlation technique is solved. The marketing campaign promotion flow is generated through the content information of the target marketing campaign, the promotion object range information of the target marketing campaign and the reward information of the target marketing campaign, promotion is carried out based on the promotion flow, the propagation effect of promotion objects is improved, the marketing cost is reduced, and meanwhile, data information in the promotion process is counted.
Optionally, in the marketing campaign information popularization method provided in the embodiment of the present application, the counting data information of the target marketing campaign in the information popularization process of the target marketing campaign based on the marketing campaign popularization flow includes: determining a promotion link included in an information promotion process of a target marketing activity, wherein the promotion link at least comprises: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by the promotion object, awarding the promotion object, and awarding and exchanging the promotion object; and counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity.
By the method, the promotion effect of the specific link in the promotion process can be determined, so that adjustment can be performed in time, and the promotion effect of the marketing activity information can be improved.
Optionally, in the marketing campaign information popularization method provided in the embodiment of the present application, after determining a popularization link included in an information popularization process of a targeted marketing campaign, the method further includes: when the popularization object receives the content information of the target marketing activity, if the target popularization object checks the content information of the target marketing activity, adding a target label to the target popularization object; detecting whether the target popularization object shares the content information of the target marketing activity, wherein the sharing of the content information of the target marketing activity comprises the following steps: sharing micro-pages of the targeted marketing campaign; if the target popularization object shares the content information of the target marketing activity, adding a score of a preset numerical value to the target popularization object; and when the integral of the target promotion object reaches the integral threshold value, pushing the reward exchange message to the target promotion object.
As shown in fig. 2, when a marketing campaign is performed based on WeChat, each link executes the following steps, after marketing content is sent to a promotion object of the marketing campaign, event-triggered personnel, after clicking and checking the marketing content, will take the personnel as participants, add participation tags, detect whether the participants share the micro pages of the marketing content, if the participants share the micro pages of the marketing content, add preset points to the participants, if the participants are public numbers for releasing marketing information, the participants enter a personal center to pick up the points or prizes obtained by the participation, and encourage the participants to promote and propagate the campaign again.
Optionally, in the marketing campaign information popularization method provided in the embodiment of the present application, after the data information of each popularization link is counted according to a predetermined time period to obtain the data information of the target marketing campaign, the method further includes: generating a data report based on the data information counted in each promotion link; and determining the marketing effect of the target marketing campaign based on the data report. Or generating a promotion object propagation diagram of each promotion object based on the data information counted by each promotion link, wherein the promotion object propagation diagram is used for reflecting the propagation effect of each promotion object.
The marketing campaign is counted in real time based on the generated promotion flow, a report form is generated, or a promotion object propagation diagram is generated, the marketing process can be controlled and tracked globally, marketing growth pain points are found through automatic analysis and statistics and are optimized in time, the marketing effect is improved, huge and messy marketing campaigns are enabled to become simple and clear, the marketing campaign is easier to popularize, and the problems that marketing preparation is troublesome and delays, the execution efficiency is low and the marketing cost is high are effectively solved.
To sum up, the marketing campaign information promotion method provided in the embodiment of the present application creates targeted marketing campaign information, where the targeted marketing campaign information at least includes: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow is counted, and the problem that the marketing activity information promotion effect in the related technology is poor is solved. The marketing campaign promotion flow is generated through the content information of the target marketing campaign, the promotion object range information of the target marketing campaign and the reward information of the target marketing campaign, the marketing campaign promotion flow is promoted based on the promotion flow, the propagation effect of a promotion object is improved, the marketing cost is reduced, meanwhile, the data information in the promotion process is counted, the promotion effect of a specific link in the promotion process can be determined, and then the effect of promoting the information promotion of the marketing campaign is achieved.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
The embodiment of the application further provides a popularization device of the marketing campaign information, and it should be noted that the popularization device of the marketing campaign information of the embodiment of the application can be used for executing the popularization method for the marketing campaign information provided by the embodiment of the application. The marketing campaign information promotion device provided by the embodiment of the present application is introduced below.
Fig. 3 is a schematic diagram of a promotion device for marketing campaign information according to an embodiment of the present application. As shown in fig. 3, the apparatus includes: a creation unit 301, a first generation unit 302, and a statistics unit 303.
A creating unit 301, configured to create information of a targeted marketing campaign, where the information of the targeted marketing campaign at least includes: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign;
a first generating unit 302, configured to generate a marketing campaign promotion flow based on content information of a targeted marketing campaign, promotion object range information of the targeted marketing campaign, and reward information of the targeted marketing campaign;
the statistical unit 303 is configured to count data information of the target marketing campaign in an information promotion process of the target marketing campaign based on the marketing campaign promotion flow.
The marketing campaign information promotion device provided by the embodiment of the application creates the information of the target marketing campaign through the creation unit 301, wherein the information of the target marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; the first generating unit 302 generates a marketing campaign promotion flow based on the content information of the targeted marketing campaign, the promotion object range information of the targeted marketing campaign, and the reward information of the targeted marketing campaign; the statistics unit 303 counts the data information of the target marketing campaign in the information promotion process of the target marketing campaign based on the marketing campaign promotion flow, the problem of poor effect of the information promotion of the marketing campaign in the related art is solved, the promotion flow is generated by the content information of the target marketing campaign, the promotion object range information of the target marketing campaign, the reward information of the target marketing campaign, the promotion flow is based on the promotion flow, the propagation effect of the promotion object is improved, the marketing cost is reduced, the data information in the promotion process is counted at the same time, the promotion effect of the specific link in the promotion process can be determined, and the promotion effect of promoting the information promotion of the marketing campaign is achieved.
Optionally, in the popularization apparatus for marketing campaign information provided in the embodiment of the present application, the content information of the targeted marketing campaign at least includes: picture information of the target marketing campaign, and start-stop time of the target marketing campaign; the promotion object range information of the targeted marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for subjects participating in a targeted marketing campaign for promotion, wherein the reward strategies include at least: add points settings, reward redemption.
Optionally, in the popularization apparatus for marketing campaign information provided in this embodiment of the present application, the statistics unit 303 includes: a determining module, configured to determine a promotion link included in an information promotion process of a targeted marketing campaign, where the promotion link at least includes: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by the promotion object, awarding the promotion object, and awarding and exchanging the promotion object; and the statistical module is used for carrying out statistics on the data information of each promotion link according to a preset time period so as to obtain the data information of the target marketing activity.
Optionally, in the popularization apparatus for marketing campaign information provided in the embodiment of the present application, the apparatus further includes: the first processing unit is used for adding a target label to a target popularization object if the target popularization object checks the content information of the target marketing activity when the popularization object receives the content information of the target marketing activity after the popularization link included in the information popularization process of the target marketing activity is determined; the detection unit is used for detecting whether the target popularization object shares the content information of the target marketing activity, wherein the content information of the target marketing activity comprises the following steps: sharing micro-pages of the targeted marketing campaign; the second processing unit is used for adding a score of a preset numerical value to the target popularization object under the condition that the target popularization object shares the content information of the target marketing activity; and the pushing unit is used for pushing the reward exchange message to the target promotion object when the integral of the target promotion object reaches the integral threshold value.
Optionally, in the popularization apparatus for marketing campaign information provided in the embodiment of the present application, the apparatus further includes: the second generation unit is used for generating a data report based on the data information counted by each promotion link after counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity; and the determining unit is used for determining the marketing effect of the target marketing activity based on the data report.
Optionally, in the marketing campaign information promotion device provided in this embodiment of the present application, after counting data information of each promotion link according to a predetermined time period to obtain data information of a target marketing campaign, the device further includes: and a third generating unit, configured to generate a promotion object propagation map for each promotion object based on the data information counted in each promotion link, where the promotion object propagation map is used to reflect a propagation effect of each promotion object.
The marketing campaign information promotion device comprises a processor and a memory, wherein the creating unit 301, the first generating unit 302, the counting unit 303 and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and marketing activity information is popularized by adjusting kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
An embodiment of the present invention provides a storage medium, on which a program is stored, and the program, when executed by a processor, implements the method for promoting marketing campaign information described above.
The embodiment of the invention provides a processor, which is used for running a program, wherein the marketing activity information promotion method is executed when the program runs.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can run on the processor, wherein the processor executes the program and realizes the following steps: creating information of the target marketing campaign, wherein the information of the target marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; and counting data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow.
The following steps can be realized when the processor executes the program: the content information of the targeted marketing campaign at least comprises: picture information of the target marketing campaign, and start-stop time of the target marketing campaign; the promotion object range information of the targeted marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for subjects participating in a targeted marketing campaign for promotion, wherein the reward strategies include at least: add points settings, reward redemption.
The following steps can be realized when the processor executes the program: the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow is counted and comprises the following steps: determining a promotion link included in an information promotion process of a target marketing activity, wherein the promotion link at least comprises: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by the promotion object, awarding the promotion object, and awarding and exchanging the promotion object; and counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity.
The following steps can be realized when the processor executes the program: after determining a promotion link included in an information promotion process for the targeted marketing campaign, the method further comprises: when the popularization object receives the content information of the target marketing activity, if the target popularization object checks the content information of the target marketing activity, adding a target label to the target popularization object; detecting whether the target popularization object shares the content information of the target marketing activity, wherein the sharing of the content information of the target marketing activity comprises the following steps: sharing micro-pages of the targeted marketing campaign; if the target popularization object shares the content information of the target marketing activity, adding a score of a preset numerical value to the target popularization object; and when the integral of the target promotion object reaches the integral threshold value, pushing the reward exchange message to the target promotion object.
The following steps can be realized when the processor executes the program: after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises the following steps: generating a data report based on the data information counted in each promotion link; and determining the marketing effect of the target marketing campaign based on the data report.
The following steps can be realized when the processor executes the program: after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises the following steps: and generating a promotion object propagation diagram of each promotion object based on the data information counted in each promotion link, wherein the promotion object propagation diagram is used for reflecting the propagation effect of each promotion object. The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device: creating information of the target marketing campaign, wherein the information of the target marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign; generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity; and counting data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow.
The initialization is carried out by a program with the following method steps: the content information of the targeted marketing campaign at least comprises: picture information of the target marketing campaign, and start-stop time of the target marketing campaign; the promotion object range information of the targeted marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for subjects participating in a targeted marketing campaign for promotion, wherein the reward strategies include at least: add points settings, reward redemption.
The initialization is carried out by a program with the following method steps: the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow is counted and comprises the following steps: determining a promotion link included in an information promotion process of a target marketing activity, wherein the promotion link at least comprises: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by the promotion object, awarding the promotion object, and awarding and exchanging the promotion object; and counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity.
The initialization is carried out by a program with the following method steps: after determining a promotion link included in an information promotion process for the targeted marketing campaign, the method further comprises: when the popularization object receives the content information of the target marketing activity, if the target popularization object checks the content information of the target marketing activity, adding a target label to the target popularization object; detecting whether the target popularization object shares the content information of the target marketing activity, wherein the sharing of the content information of the target marketing activity comprises the following steps: sharing micro-pages of the targeted marketing campaign; if the target popularization object shares the content information of the target marketing activity, adding a score of a preset numerical value to the target popularization object; and when the integral of the target promotion object reaches the integral threshold value, pushing the reward exchange message to the target promotion object.
The initialization is carried out by a program with the following method steps: after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises the following steps: generating a data report based on the data information counted in each promotion link; and determining the marketing effect of the target marketing campaign based on the data report.
The initialization is carried out by a program with the following method steps: after the data information of each promotion link is counted according to a preset time period to obtain the data information of the target marketing campaign, the method further comprises the following steps: and generating a promotion object propagation diagram of each promotion object based on the data information counted in each promotion link, wherein the promotion object propagation diagram is used for reflecting the propagation effect of each promotion object.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A marketing campaign information promotion method is characterized by comprising the following steps:
creating information of a targeted marketing campaign, wherein the information of the targeted marketing campaign at least comprises: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign;
generating a marketing campaign promotion flow based on the content information of the targeted marketing campaign, the promotion object range information of the targeted marketing campaign, and the reward information of the targeted marketing campaign;
and counting the data information of the target marketing campaign in the information promotion process of the target marketing campaign based on the marketing campaign promotion flow.
2. The method of claim 1, wherein the content information of the targeted marketing campaign comprises at least: the picture information of the target marketing campaign, and the starting and ending time of the target marketing campaign; the promotion object range information of the target marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for objects participating in the targeted marketing campaign being promoted, wherein the reward strategies include at least: add points settings, reward redemption.
3. The method of claim 1, wherein counting data information of the targeted marketing campaign in an information promotion process for the targeted marketing campaign based on the marketing campaign promotion flow comprises:
determining a promotion link included in an information promotion process of the target marketing campaign, wherein the promotion link at least comprises: the method comprises the steps of sending target marketing activity information to a promotion object, receiving the target marketing activity information by the promotion object, sharing the target marketing activity information by a reward promotion object and awarding the reward to exchange the reward by the promotion object;
and counting the data information of each promotion link according to a preset time period to obtain the data information of the target marketing activity.
4. The method of claim 3, wherein after determining a promotional segment included in the information promotional process for the targeted marketing campaign, the method further comprises:
when a promotion object receives the content information of the target marketing campaign, if the content information of the target marketing campaign is checked by the target promotion object, adding a target tag to the target promotion object;
detecting whether the target popularization object shares the content information of the target marketing activity, wherein the sharing the content information of the target marketing activity comprises: sharing the micro-page of the target marketing campaign;
adding a score of a preset numerical value to the target popularization object if the target popularization object shares the content information of the target marketing activity;
and when the integral of the target promotion object reaches an integral threshold value, pushing a reward exchange message to the target promotion object.
5. The method of claim 3, wherein after the data information of each promotion segment is counted for a predetermined period of time to obtain the data information of the targeted marketing campaign, the method further comprises:
generating a data report based on the data information counted in each promotion link;
and determining the marketing effect of the target marketing campaign based on the data report.
6. The method of claim 3, wherein after the data information of each promotion segment is counted for a predetermined period of time to obtain the data information of the targeted marketing campaign, the method further comprises: and generating a promotion object propagation graph of each promotion object based on the data information counted in each promotion link, wherein the promotion object propagation graph is used for reflecting the propagation effect of each promotion object.
7. A promotion device of marketing campaign information, comprising:
a creating unit, configured to create information of a targeted marketing campaign, where the information of the targeted marketing campaign at least includes: content information of the target marketing campaign, popularization object range information of the target marketing campaign and reward information of the target marketing campaign;
the first generation unit is used for generating a marketing activity promotion flow based on the content information of the target marketing activity, the promotion object range information of the target marketing activity and the reward information of the target marketing activity;
and the statistical unit is used for counting the data information of the target marketing activities in the information promotion process of the target marketing activities based on the marketing activity promotion flow.
8. The apparatus of claim 7, wherein the content information of the targeted marketing campaign comprises at least: the picture information of the target marketing campaign, and the starting and ending time of the target marketing campaign; the promotion object range information of the target marketing campaign at least comprises: a tag of the promotional object; the reward information for the targeted marketing campaign includes at least: reward strategies for objects participating in the targeted marketing campaign being promoted, wherein the reward strategies include at least: add points settings, reward redemption.
9. A storage medium characterized by comprising a stored program, wherein the program executes the marketing campaign information promotion method of any one of claims 1 to 6.
10. A processor, wherein the processor is configured to execute a program, wherein the program executes the promotion method for marketing campaign information according to any one of claims 1 to 6.
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