CN108205771A - Generate the method, apparatus and terminal of marketing campaign report - Google Patents
Generate the method, apparatus and terminal of marketing campaign report Download PDFInfo
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- CN108205771A CN108205771A CN201711160992.4A CN201711160992A CN108205771A CN 108205771 A CN108205771 A CN 108205771A CN 201711160992 A CN201711160992 A CN 201711160992A CN 108205771 A CN108205771 A CN 108205771A
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Abstract
The invention discloses a kind of method, apparatus and terminal for generating marketing campaign report.Wherein, this method includes：Activity data of at least one marketing activity in preset time period is obtained, wherein, activity data is that marketing data caused by marketing activity is carried out in preset time period；Activity data is analyzed according to preset rules, obtains analysis result；According to analysis result, the corresponding marketing campaign report of generation marketing activity.The present invention is solved in the prior art due to that can not check the technical issues of marketing data of marketing activity leads to not understand marketing effectiveness.
Description
Technical field
The present invention relates to computer internet field, in particular to a kind of method for generating marketing campaign report, dress
It puts and terminal.
Background technology
With the development of Internet technology, the arriving in big data epoch, data realize precision marketing to enterprise, it appears more next
It is more important, it is correspondingly, also higher and higher to the data analysis capabilities requirement of enterprise, for example, in catering industry, due to most of quotient
Family generally without data analysis capabilities, under big data background, can not generate extra value by various enterprises and user data,
So that catering industry competition is more fierce, various cost increases in Internet era, are imitated if cannot be improved by data
Rate reduces cost, will lose competitiveness in the same industry.
In order to promote to market, each catering companies can participate in various marketing activities, but since catering companies are most of not
Have data analysis capabilities, done marketing but can't see specific data, there are problems that blindly market in addition can also be to client
It causes to accidentally injure, loss section split-off pin input, and by marketing campaign report, the movable number for participating in marketing activity can be clearly seen
It is cost-effective to trade company according to the result analyzed activity data, it can be achieved that precision is marketed according to, animation effect etc..But
It is that in the prior art, marketing campaign report relies primarily on the mode manually returned, and inaccurate and effect is poor.
Due to that can not check that the marketing data of marketing activity leads to not understand marketing effectiveness in for the above-mentioned prior art
The problem of, currently no effective solution has been proposed.
Invention content
An embodiment of the present invention provides a kind of method, apparatus and terminal for generating marketing campaign report, at least
It solves in the prior art due to that can not check the technical issues of marketing data of marketing activity leads to not understand marketing effectiveness.
One side according to embodiments of the present invention provides a kind of method for generating marketing campaign report, including：It obtains
Activity data of at least one marketing activity in preset time period, wherein, activity data is into field headquarters in preset time period
Marketing data caused by pin activity；Activity data is analyzed according to preset rules, obtains analysis result；It is tied according to analysis
Fruit, the corresponding marketing campaign report of generation marketing activity.
Another aspect according to embodiments of the present invention additionally provides a kind of device for generating marketing campaign report, including：It obtains
Modulus block, for obtaining activity data of at least one marketing activity in preset time period, wherein, activity data is default
Marketing data caused by marketing activity is carried out in period；Analysis module, for being carried out according to preset rules to activity data
Analysis, obtains analysis result；Generation module, for according to analysis result, the corresponding marketing campaign report of generation marketing activity.
Another aspect according to embodiments of the present invention additionally provides a kind of terminal, for providing human-computer interaction circle
Face, human-computer interaction interface include：First control, for showing work of at least one marketing activity obtained in preset time period
Dynamic data, wherein, activity data is that marketing data caused by marketing activity is carried out in preset time period；Second control is used
Activity data is analyzed according to preset rules in displaying, obtained analysis result；Third control, for showing according to analysis
As a result, the corresponding marketing campaign report of marketing activity of generation.
In embodiments of the present invention, by obtaining activity data of at least one marketing activity in preset time period,
In, activity data is that marketing data caused by marketing activity is carried out in preset time period；According to preset rules to movable number
According to being analyzed, analysis result is obtained；According to analysis result, the corresponding marketing campaign report of generation marketing activity has reached certainly
The dynamic marketing data obtained and generated during counting marketing activity, and then can be analyzed according to the marketing data of marketing activity
The purpose of marketing effectiveness, it is achieved thereby that the technique effect of objective, accurately reflection marketing activity marketing effectiveness, and then solve
In the prior art due to that can not check the technical issues of marketing data of marketing activity leads to not understand marketing effectiveness.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and forms the part of the application, this hair
Bright illustrative embodiments and their description do not constitute improper limitations of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is a kind of method flow diagram of generation marketing campaign report according to embodiments of the present invention；
Fig. 2 is a kind of method flow diagram of optional generation marketing campaign report according to embodiments of the present invention；
Fig. 3 is a kind of method flow diagram of optional generation marketing campaign report according to embodiments of the present invention；
Fig. 4 is a kind of method flow diagram of optional generation marketing campaign report according to embodiments of the present invention；
Fig. 5 is a kind of marketing campaign report schematic diagram of preferred discount coupon advertising campaign according to embodiments of the present invention；
Fig. 6 is a kind of schematic device of generation marketing campaign report according to embodiments of the present invention；And
Fig. 7 is a kind of terminal schematic diagram according to embodiments of the present invention.
Specific embodiment
In order to which those skilled in the art is made to more fully understand the present invention program, below in conjunction in the embodiment of the present invention
The technical solution in the embodiment of the present invention is clearly and completely described in attached drawing, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
Member's all other embodiments obtained without making creative work should all belong to the model that the present invention protects
It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be the object for distinguishing similar, and specific sequence or precedence are described without being used for.It should be appreciated that it uses in this way
Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein can in addition to illustrating herein or
Sequence other than those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
Cover it is non-exclusive include, be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment
Those steps or unit clearly listed, but may include not listing clearly or for these processes, method, product
Or the intrinsic other steps of equipment or unit.
Embodiment 1
According to embodiments of the present invention, a kind of embodiment of the method for generating marketing campaign report is provided, it should be noted that
Step shown in the flowchart of the accompanying drawings can perform in the computer system of such as a group of computer-executable instructions, and
And although showing logical order in flow charts, in some cases, can institute be performed with the sequence being different from herein
The step of showing or describing.
Fig. 1 is a kind of method flow diagram of generation marketing campaign report according to embodiments of the present invention, as shown in Figure 1, should
Method includes the following steps：
Step S102 obtains activity data of at least one marketing activity in preset time period, wherein, activity data is
Marketing data caused by marketing activity is carried out in preset time period.
As a kind of optional embodiment, above-mentioned marketing activity include but not limited to it is following any one：Various discount coupons
Activity, coupons activity, the full deactivation of consumption move (for example, how much consumption is full subtracts how many), the full discount of consumption (for example, consumption is full several
Part beat it is a few folding etc.), member promotion etc..Optionally, the application each embodiment is illustrated with discount coupon activity.
It should be noted that in above-mentioned steps S102, when a certain businessman or commodity participate in some marketing activity, obtain
Marketing data caused by carry out marketing activity in preset time period.
Optionally, it in above-mentioned preset time can be entire marketing activity duration or live in marketing
Some period intercepted in dynamic duration.
In a kind of alternative embodiment, above-mentioned marketing data includes user behavior data and article sales data, wherein, user
Behavioral data refers to that in the buying behavior data generated during marketing activity is carried out article sales data can be that commodity are being sought
Sales data during pin activity.By taking discount coupon advertising campaign as an example, above-mentioned marketing data can be hair certificate quantity, with certificate number
The data such as amount, marketing income.
Step S104 analyzes activity data according to preset rules, obtains analysis result.
Specifically, in above-mentioned steps, marketing data caused by the marketing activity in preset time period is being got
After (i.e. activity data), the marketing data generated in the preset time period to the marketing activity according to preset rules divides
Analysis obtains the index value of each pre-set level and index variation in marketing data, obtains corresponding analysis result.
Step S106, according to analysis result, the corresponding marketing campaign report of generation marketing activity.
Specifically, in above-mentioned steps, above-mentioned marketing campaign report can be the marketing effectiveness for characterizing marketing activity
Report or report.In the marketing data for getting marketing activity and being generated in the preset time period, and to the marketing data into
After row analysis, marketing campaign report of the marketing activity in the preset time period is generated according to analysis result.
Optionally, the data in above-mentioned marketing campaign report can be shown with graphic interface, for example, block diagram, cake
Shape figure, curve graph etc., so that user can clearly, rapidly check the marketing effectiveness of marketing activity.A kind of optional embodiment
In, marketing income is shown with linear schedule or block diagram, and member's consumption can be shown with comparing block diagram.
From the foregoing, it will be observed that in the above embodiments of the present application, by obtaining marketing number of the marketing activity in preset time period
According to, and marketing data of the marketing activity in the preset time period is analyzed by preset rules, it is given birth to according to analysis result
Into marketing campaign report of the marketing activity in the preset time period, during having reached automatic acquisition and having counted marketing activity
The marketing data of generation, and then the purpose of marketing effectiveness can be analyzed according to the marketing data of marketing activity, it is achieved thereby that
The technique effect of objective, accurately reflection marketing activity marketing effectiveness, and then solve in the prior art due to that can not check
The technical issues of marketing data of marketing activity leads to not understand marketing effectiveness.
In a kind of alternative embodiment, before the activity data for obtaining at least one marketing activity, the above method may be used also
To include the following steps：Step S100 creates at least one marketing activity.
Specifically, in the above-described embodiments, businessman can provide marketing activity third-party platform on, according to oneself
Traffic-operating period creates one or more marketing activities.
In a kind of alternative embodiment, as shown in Fig. 2, being analyzed according to preset rules activity data, analyzed
As a result, it may include steps of：
Step S202, in preset time period, every at least one pre-set level in predetermined period statistical activity data
Index value obtains multiple index values；
Step S204 analyzes the situation of change of multiple index values, obtains analysis result.
Specifically, in the above-described embodiments, by taking discount coupon advertising campaign as an example, above-mentioned pre-set level can be hair certificate number,
With certificate number, marketing income, member's spending amount etc.；Above-mentioned predetermined period can be but not limited to daily, per hour etc., Yi Zhongke
The way of example of choosing can daily count the index value of aforementioned four pre-set level, so as to obtain this four default fingers
Target situation of change.
In a kind of alternative embodiment, according to analysis result, after the corresponding marketing campaign report of generation marketing activity,
The above method can also include the following steps：
Step S108 exports marketing campaign report.
Based on above-described embodiment, in a kind of optional embodiment, as shown in figure 3, output marketing campaign report, can include
Following steps：
Step S302 detects whether to receive the operational order that predetermined registration operation is performed to presetting hyperlink control, wherein, in advance
If hyperlink control is used to be connected to marketing campaign report, wherein, predetermined registration operation includes at least one following：It clicks, touch；
Step S304, in the case where receiving the operational order to presetting hyperlink control execution predetermined registration operation, output
Marketing campaign report.
Specifically, in the above-described embodiments, default hyperlink control refers to the hyperlink for being connected to marketing campaign report
It connects or control, user can check corresponding marketing campaign report by clicking the hyperlink or control.
Based on above-described embodiment, in another optional embodiment, as shown in figure 4, output marketing campaign report, including：
Step S402 receives the screening screened to activity data and instructs, wherein, screening instruction is for determining at least one
Kind screening conditions；
Step S404 is instructed according to screening, and displaying meets the marketing campaign report of screening conditions.
Specifically, in the above-described embodiments, when exporting marketing campaign report, for can input to activity data into
The condition of row screening, so as to generate the marketing campaign report for meeting screening conditions.
In a kind of alternative embodiment, after marketing campaign report is exported, the above method can also include the following steps：
Step S110 exports marketing campaign report with the file of any one following form：PDF, picture, EXCEL,
WORD。
According to any one above-mentioned optional embodiment, in the case where above-mentioned marketing activity is discount coupon advertising campaign,
Wherein, marketing campaign report includes following at least one data：Accumulative certificate amount, single certificate spending amount, accumulative trading volume, single
Transaction amount.
As a kind of preferred embodiment, Fig. 5 is a kind of preferred preferential Securities advertising campaigns according to embodiments of the present invention
Marketing campaign report schematic diagram, as shown in figure 5, shown in marketing campaign report in have：(1) battalion in preset time period
Pin income；(2) chain store shows；(3) certificate number is sent out and with certificate number, wherein, whether responsiveness is equal to the ratio with certificate number and hair certificate number
Value；(4) member's consumption.Easily it is noted that showing that content includes but not limited to above-mentioned four kinds in marketing campaign report, also
There can be other marketing analysis results, for example, marketing activity and the comparison displaying for not participating in marketing activity etc. are participated in, according to
Specific scene and the difference of marketing activity, content shown in marketing campaign report are not fixed.
It should be noted that the method for generation marketing campaign report that above-mentioned each embodiment provides, can be applied to appoint
In a kind of what platform for providing marketing activity, in marketing activity platform, businessman can create one according to the traffic-operating period of oneself
Or multiple marketing activities, in activity management interface, it can show the ongoing marketing activity of businessman and the battalion being over
Pin activity is clicked and checks report control or link in each marketing activity, can be checked into corresponding marketing campaign report
The page (marketing activity for beginning can not check marketing campaign report), report is checked in click, into the activity reports page；It clicks
Report controls or link are exported, full page can be led into PDF format download.
As shown in figure 5, in marketing campaign report, marketing income graphically shows that user is streaked by mouse
The daily marketing amount received of display, since some marketing activities may be long-term, the duration is more than some months, then will appear
Monthly switch labels, so as to monthly check daily marketing effectiveness.
Optionally, when the shops of businessman have it is multiple in the case of, in the marketing campaign report page, click download shops it is bright
Thin table can be exported accumulative certificate amount, accumulative marketing income Microsoft Excel, it is preferable that chart only shows preceding ten door by shops
Shop as a kind of embodiment of expansion, can also show shops of institute in the form of scroll wheel, so as to user can by roll come
Check all shops.
Pass through above-described embodiment, it can be seen that after businessman creates marketing activity, by checking activity reports, with chart
Mode is clearly seen that daily, marketing income, the personnel of participation activity lead certificate amount, with certificate amount and responsiveness, lead to daily per shops
Cross it is movable front and rear compare, transaction stroke count, pen unit price promote, it is very clear to decline effect, entire report can key export PDF, can
Selection of land, chart is SVG scalable vector graphics in PDF, conveniently checks displaying.
It should be noted that the above-mentioned each embodiment of the application, businessman is by report data, objective response activity effect,
Each shops's business circumstance of indirect analysis improves insufficient, raising operating income, and can be created accurate according to animation effect trend
Change marketing activity.
Embodiment 2
According to embodiments of the present invention, a kind of device for the method for being used to implement above-mentioned generation marketing campaign report is additionally provided
Embodiment, Fig. 6 is a kind of schematic device of generation marketing campaign report according to embodiments of the present invention, as shown in fig. 6, the dress
Put including：Acquisition module 601, analysis module 603 and generation module 605.
Wherein, acquisition module 601, for obtaining activity data of at least one marketing activity in preset time period,
In, activity data is that marketing data caused by marketing activity is carried out in preset time period；
Analysis module 603 for being analyzed according to preset rules activity data, obtains analysis result；
Generation module 605, for according to analysis result, the corresponding marketing campaign report of generation marketing activity.
Herein it should be noted that above-mentioned acquisition module 601, analysis module 603 and generation module 605 correspond to embodiment
Step S102 to S106 in 1, above-mentioned module is identical with example and application scenarios that corresponding step is realized, but is not limited to
State 1 disclosure of that of embodiment.It should be noted that above-mentioned module can be in such as one group of calculating as a part of of device
It is performed in the computer system of machine executable instruction.
From the foregoing, it will be observed that in the above embodiments of the present application, marketing activity is obtained in preset time period by acquisition module 601
Interior marketing data, and pass through analysis module 603 by marketing number of the preset rules to the marketing activity in the preset time period
According to being analyzed, marketing of the marketing activity in the preset time period is generated according to analysis result by generation module 605 and is lived
Dynamic report, the marketing data for having reached automatic acquisition and having been generated during counting marketing activity, and then can be according to marketing activity
Marketing data analyze the purpose of marketing effectiveness, it is achieved thereby that objective, accurately reflection marketing activity marketing effectiveness
Technique effect, and then solve in the prior art due to that can not check that the marketing data of marketing activity leads to not understand marketing effect
The technical issues of fruit.
In a kind of optional embodiment, above device further includes：Creation module is lived for creating at least one marketing
It is dynamic.
In a kind of optional embodiment, above-mentioned analysis module includes：Statistic unit, in preset time period, often
Every the index value of at least one pre-set level in predetermined period statistical activity data, multiple index values are obtained；Analytic unit is used for
The situation of change of multiple index values is analyzed, obtains analysis result.
In a kind of optional embodiment, above device further includes：Output module, for exporting marketing campaign report.
In a kind of optional embodiment, above-mentioned output module includes：Detection unit, for detecting whether receiving to pre-
If hyperlink control performs the operational order of predetermined registration operation, wherein, default hyperlink control is used to be connected to marketing campaign report,
Wherein, predetermined registration operation includes at least one following：It clicks, touch；Output unit, for receiving to presetting hyperlink control
In the case of the operational order for performing predetermined registration operation, marketing campaign report is exported.
In a kind of optional embodiment, above-mentioned output module includes：Receiving unit carries out activity data for receiving
The screening instruction of screening, wherein, screening instruction is for determining at least one screening conditions；Display unit, for being referred to according to screening
It enables, displaying meets the marketing campaign report of screening conditions.
In a kind of optional embodiment, above device further includes：Export module, for by marketing campaign report with as follows
The file export of any one form：PDF, picture, EXCEL, WORD.
In a kind of optional embodiment, above-mentioned marketing activity is discount coupon advertising campaign, wherein, marketing campaign report packet
Include following at least one data：Accumulative certificate amount, single certificate spending amount, accumulative trading volume, single transaction amount.
Embodiment 3
According to embodiments of the present invention, a kind of calculating for the method for being used to implement above-mentioned generation marketing campaign report is additionally provided
Machine terminal embodiment, for providing human-computer interaction interface, Fig. 7 is a kind of terminal signal according to embodiments of the present invention
Figure, as shown in fig. 7, the human-computer interaction interface that the terminal provides can include：First control 701,703 and of the second control
Third control 705.
Wherein, the first control 701, for showing movable number of at least one marketing activity obtained in preset time period
According to, wherein, activity data is that marketing data caused by marketing activity is carried out in preset time period；
Second control 703 is analyzed activity data according to preset rules for showing, obtained analysis result；
Third control 705, for showing according to analysis result, the corresponding marketing campaign report of marketing activity of generation.
From the foregoing, it will be observed that in the above embodiments of the present application, marketing activity is obtained in preset time period by the first control 701
Interior marketing data, and pass through the second control 703 by marketing number of the preset rules to the marketing activity in the preset time period
According to being analyzed, marketing of the marketing activity in the preset time period is generated according to analysis result by third control 705 and is lived
Dynamic report, the marketing data for having reached automatic acquisition and having been generated during counting marketing activity, and then can be according to marketing activity
Marketing data analyze the purpose of marketing effectiveness, it is achieved thereby that objective, accurately reflection marketing activity marketing effectiveness
Technique effect, and then solve in the prior art due to that can not check that the marketing data of marketing activity leads to not understand marketing effect
The technical issues of fruit.
In a kind of optional embodiment, above computer terminal is additionally operable to create at least one marketing activity.
In a kind of optional embodiment, above computer terminal is additionally operable in preset time period, every predetermined period
The index value of at least one pre-set level in statistical activity data, obtains multiple index values；Analyze the variation feelings of multiple index values
Condition obtains analysis result.
In a kind of optional embodiment, above computer terminal is additionally operable to output marketing campaign report.
In a kind of optional embodiment, above computer terminal is additionally operable to detect whether to receive to presetting hyperlink control
Part performs the operational order of predetermined registration operation, wherein, default hyperlink control is used to be connected to marketing campaign report, wherein, it presets
Operation includes at least one following：It clicks, touch；Receiving the operational order to presetting hyperlink control execution predetermined registration operation
In the case of, export marketing campaign report.
In a kind of optional embodiment, above computer terminal is additionally operable to receive the screening for screening activity data
Instruction, wherein, screening instruction is for determining at least one screening conditions；It is instructed according to screening, displaying meets the battalion of screening conditions
Sell activity reports.
In a kind of optional embodiment, above computer terminal be additionally operable to by marketing campaign report with it is following any one
The file export of form：PDF, picture, EXCEL, WORD.
In a kind of optional embodiment, above-mentioned marketing activity is discount coupon advertising campaign, wherein, marketing campaign report packet
Include following at least one data：Accumulative certificate amount, single certificate spending amount, accumulative trading volume, single transaction amount.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
In the above embodiment of the present invention, all emphasize particularly on different fields to the description of each embodiment, do not have in some embodiment
The part of detailed description may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents can pass through others
Mode is realized.Wherein, the apparatus embodiments described above are merely exemplary, such as the division of the unit, Ke Yiwei
A kind of division of logic function, can there is an other dividing mode in actual implementation, for example, multiple units or component can combine or
Person is desirably integrated into another system or some features can be ignored or does not perform.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module
It connects, can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit
The component shown may or may not be physical unit, you can be located at a place or can also be distributed to multiple
On unit.Some or all of unit therein can be selected according to the actual needs to realize the purpose of this embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
That each unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is independent product sale or uses
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme of the present invention is substantially
The part to contribute in other words to the prior art or all or part of the technical solution can be in the form of software products
It embodies, which is stored in a storage medium, is used including some instructions so that a computer
Equipment (can be personal computer, server or network equipment etc.) perform each embodiment the method for the present invention whole or
Part steps.And aforementioned storage medium includes：USB flash disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can to store program code
Medium.
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
- A kind of 1. method for generating marketing campaign report, which is characterized in that including：Activity data of at least one marketing activity in preset time period is obtained, wherein, the activity data is described pre- If marketing data caused by the marketing activity is carried out in the period；The activity data is analyzed according to preset rules, obtains analysis result；According to the analysis result, the corresponding marketing campaign report of the marketing activity is generated.
- 2. according to the method described in claim 1, it is characterized in that, the activity data for obtaining at least one marketing activity it Before, the method further includes：Create at least one marketing activity.
- 3. according to the method described in claim 1, it is characterized in that, analyzed according to preset rules the activity data, Analysis result is obtained, including：In the preset time period, the index of at least one pre-set level in the activity data is counted every predetermined period Value, obtains multiple index values；The situation of change of the multiple index value is analyzed, obtains the analysis result.
- 4. according to the method described in claim 1, it is characterized in that, according to the analysis result, the marketing activity is generated After corresponding marketing campaign report, the method further includes：Export the marketing campaign report.
- 5. according to the method described in claim 4, it is characterized in that, export the marketing campaign report, including：It detects whether to receive the operational order for performing predetermined registration operation to presetting hyperlink control, wherein, the default hyperlink Control is used to be connected to the marketing campaign report, wherein, the predetermined registration operation includes at least one following：It clicks, touch；In the case where receiving to the operational order of the default hyperlink control execution predetermined registration operation, the battalion is exported Sell activity reports.
- 6. according to the method described in claim 4, it is characterized in that, export the marketing campaign report, including：The screening for screening the activity data is received to instruct, wherein, the screening instruction is used to determine at least one sieve Select condition；It is instructed according to the screening, displaying meets the marketing campaign report of the screening conditions.
- 7. according to the method described in claim 4, it is characterized in that, after the marketing campaign report is exported, the method It further includes：The marketing campaign report is exported with the file of any one following form：PDF, picture, EXCEL, WORD.
- 8. method as claimed in any of claims 1 to 7, which is characterized in that the marketing activity promotees for discount coupon Pin activity, wherein, the marketing campaign report includes following at least one data：Add up with certificate amount, single certificate spending amount, add up Trading volume, single transaction amount.
- 9. a kind of device for generating marketing campaign report, which is characterized in that including：Acquisition module, for obtaining activity data of at least one marketing activity in preset time period, wherein, the activity number According to carry out marketing data caused by the marketing activity in the preset time period；Analysis module for being analyzed according to preset rules the activity data, obtains analysis result；Generation module, for according to the analysis result, generating the corresponding marketing campaign report of the marketing activity.
- 10. a kind of terminal, for providing human-computer interaction interface, which is characterized in that the human-computer interaction interface includes：First control, for showing activity data of at least one marketing activity obtained in preset time period, wherein, it is described Activity data is carries out marketing data caused by the marketing activity in the preset time period；Second control is analyzed the activity data according to preset rules for showing, obtained analysis result；Third control, for showing according to the analysis result, the corresponding marketing campaign report of the marketing activity of generation.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711160992.4A CN108205771B (en) | 2017-11-20 | 2017-11-20 | Method and device for generating marketing activity report and computer terminal |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711160992.4A CN108205771B (en) | 2017-11-20 | 2017-11-20 | Method and device for generating marketing activity report and computer terminal |
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| CN108205771A true CN108205771A (en) | 2018-06-26 |
| CN108205771B CN108205771B (en) | 2021-10-19 |
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| CN201711160992.4A Active CN108205771B (en) | 2017-11-20 | 2017-11-20 | Method and device for generating marketing activity report and computer terminal |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110858809A (en) * | 2018-08-23 | 2020-03-03 | 钉钉控股（开曼）有限公司 | Data processing method, device and equipment |
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| CN114387043A (en) * | 2022-03-24 | 2022-04-22 | 南京未迟智能科技服务有限公司 | Flow channel analysis configuration method and system based on internet data analysis |
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| CN108205771B (en) | 2021-10-19 |
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