CN107481065A - It is a kind of to force network ad system and the method with lottery that user evaluates - Google Patents
It is a kind of to force network ad system and the method with lottery that user evaluates Download PDFInfo
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- CN107481065A CN107481065A CN201710746412.3A CN201710746412A CN107481065A CN 107481065 A CN107481065 A CN 107481065A CN 201710746412 A CN201710746412 A CN 201710746412A CN 107481065 A CN107481065 A CN 107481065A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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Abstract
A kind of network for forcing user to evaluate ad system and method, including the sport technique segment such as user profile collection link, advertisement putting link, advertising display link, interactive test link, reward link with lottery, it is characterised in that：Also include user and evaluate link, interaction is tested before link after the link is located at advertising display, after the completion of each advertising display, the user evaluates link and shows that a corresponding user evaluates the page, the page includes at least three evaluation option, user, which must click on one of option, could enter next link, be not involved in the user of user's evaluation and can not be rewarded.This invention ensures that the complete corresponding relation of advertisement and user's evaluation, likability of the user to advertisement can intactly be monitored, Automatic Optimal and Advertising Copy material artificial optimization for advertisement putting provide effective help, improve network the advertising results level monitoring of advertisement, advertisement putting automatization level, Advertising Copy material optimization ability with lottery.
Description
Technical field
The present invention relates to network advertisement field with lottery, more particularly to a kind of network advertisement with lottery for forcing user to evaluate
System and method.
Background technology
Advertisement can reward the user for watching advertisement network with lottery, avoid dislike of the user to conventional ads, attract
User actively watches advertisement；Advertisement usually requires to test user to the memory degree of advertisement with lottery, forces user conscientiously to watch advertisement.
Advertisement can not test user to advertisement and product or the likability of brand to existing network with lottery, thus be difficult to help
Advertiser is helped more effectively to weigh advertising results, it is also difficult to help advertiser to optimize Advertising Copy material.
Facebook companies of the U.S. employ user's assessment technique of advertisement, but the technology does not have mandatory, and user is
Make not evaluate advertisement, advertiser still will be that the user pays advertising expenditure.Because no reward link enters row energization,
Whether user is evaluated advertisement completely on a voluntary basis, and the technology cannot be guaranteed the complete corresponding pass of advertisement and user's evaluation
System, has one-sidedness, therefore, it is difficult to help advertiser advertising results are carried out it is complete effective weigh, to advertisement putting certainly
Dynamic optimization can not form effective help.
It is that the institute of number of patent application 2017104902361 is public with the closest existing network of present invention advertisement technology with lottery
Open《A kind of network for gathering user profile ad system and method with lottery》, including user profile collection link, advertisement throwing
Put link, advertising display link, interactive test link, reward link etc..The technology employs user information collection technology to prop up
Support advertisement accurately to launch, the information of the psychological levels such as the character trait of user, value orientation can be acquired.
, can be with collection but on the one hand the technology needs advertiser to set advertisement putting condition in advertisement putting
To user profile matched the human cost, it is necessary to certain；On the other hand, interactive test link test described in the technology
It is memory degree of the user to advertisement, but user can not be tested to advertisement and product or the likability of brand, is thus difficult to help
Advertiser is helped more effectively to weigh advertising results, it is also difficult to help advertiser to optimize Advertising Copy material.
In summary, the user for solving the web advertisement evaluates integrity issue, is to improve advertising results level monitoring, improve
Advertisement putting automatization level, the key for improving Advertising Copy material optimization tenability.
The content of the invention
【Goal of the invention】
It is an object of the invention to provide a kind of network for forcing user to evaluate, ad system and method, pressure user are seeing with lottery
Likability evaluation is carried out after complete advertisement, completely to be weighed to advertising results, for advertisement putting Automatic Optimal with
And Advertising Copy material artificial optimization provides and effectively helped.
【Technical scheme】
The purpose of the present invention is realized by following technical scheme：It is wide with lottery to provide a kind of network for forcing user to evaluate
Accuse system and method, including user profile collection link, advertisement putting link, advertising display link, interactive test link, reward
The sport technique segments such as link, it is characterised in that：Also include user and evaluate link, the link is located at interactive survey after advertising display link
Before test ring section, after the completion of each advertising display, the user evaluates link and shows that a corresponding user evaluates the page, the page
Option is evaluated including at least three, user, which must click on one of option, could enter next link, be not involved in user's evaluation
User can not be rewarded.
The electronic equipments such as method of the present invention is applied to but is not limited to mobile phone, computer, DTV, touch screen.
The display forms such as advertisement of the present invention can use but be not limited to video, picture and text.
Reward of the present invention includes but is not limited to integration, virtual coin, virtual item, virtual red packet, currency, security, reality
The forms such as thing, electronic money, electronic card certificate.
User can not possibly skip user of the present invention and evaluate link into interactive test link and/or reward link, no
Participating in the user of user's evaluation can not reward, advertiser be not necessarily user's any expense of payment for being not involved in user's evaluation or
Reward.
When system of the present invention there are multiple advertising display links, after the completion of each advertising display link, one is all followed by
User evaluates link.
User of the present invention evaluate the page do not need, do not like, typically as, it is small it is aroused in interest, be delithted with
Deng option, each option corresponds to different score values, for example, 20,40,60,80,100.
After user clicks on certain described option, score value corresponding to the option and active user's mark, Current ad mark etc.
Information is stored into user's rating database of system of the present invention.
The present invention in network with lottery ad system introduce force user evaluate link, be not involved in user evaluation user without
Method is rewarded, solve network with lottery advertisement user evaluate integrity issue, wherein user evaluate option can put into practice
In continue to optimize.Force user's evaluation to ensure that the complete corresponding relation of advertisement and user's evaluation, can intactly monitor to use
Likability of the family to advertisement.
In actual applications, system can in advertisement putting, Auto-matching those to advertisement and product or the good opinion of brand
The higher user of degree, dynamic adjust advertisement putting condition, reduce cost of labor, improve and launch precision.
In actual applications, the user with which feature can be analyzed by being counted to the information of these users
Higher to the likability of advertisement, advertiser can analyze the relation between these user's features and Advertising Copy material, when these
When user deviates excessive with user's portrait needed for advertiser, advertiser can adjust Advertising Copy material in time so that good opinion
Spend user's portrait that high user more levels off to needed for advertiser.
The present invention by force user evaluate technological means solve network with lottery advertisement user evaluate integrality ask
Topic, can completely be weighed to advertisement likability, be that Automatic Optimal and the Advertising Copy material of advertisement putting are manually excellent
Change to provide and effectively help, improve network the advertising results level monitoring of advertisement, advertisement putting automatization level, advertisement text with lottery
Case material optimization ability.
Brief description of the drawings
Fig. 1 describes the exemplary embodiment of technical scheme of the present invention.With reference to the specific embodiment of the invention
The figure is described in detail.
Embodiment
With reference to specific embodiment, the present invention will be further described.
The present embodiment is applied to mobile phone, and mobile phone is connected by network with server.
As shown in Figure of description Fig. 1, this instance system and method include following sport technique segment：
1）User profile gathers link：By the information of active user and user tag storehouse（It should be understood that various user properties）Enter
Row compares, the user profile reaffirmed for unknown user profile or needs, the question-and-answer problem according to defined in user tag
Mesh, " user's question and answer " page is shown to user, such as：" please selecting you favorite one in following finishing effect "；When with
Click on certain Zhang Xiaoguo picture in family（Such as decoration style a）When, you can the information is obtained, system stores that information in user profile
Storehouse, and enter next link；If the user profile that unknown user profile or needs are reaffirmed is not present in the user, jump
Cross user's question and answer and be directly entered next link.
2）Advertisement putting link：Advertiser reads user tag storehouse, and therefrom select required mark before advertisement putting link
Label and its span orient fixed condition as advertisement, for example, being delivered to the user of " liking Quadratic Finite Element "；Advertiser is set
Stereotactic conditions（To the attribute specification of targeted customer, also known as user draws a portrait）Matched with current user information, if currently
User does not meet stereotactic conditions, then can not see the advertisement；Otherwise the advertisement is visible to user；System will be seen that advertisement is compiled
Group, form 4 one group of advertisement group；All visible advertisement groups by marshalling are shown to user, when user clicks on certain advertisement
During group, into next link.
3) advertising display link：This group of advertisement is shown in chronological order, this example advertisement group includes 4 video ads, its
Key message is respectively " a ", " b ", " c ", " d ", and each advertising display finishes, and link is evaluated into its corresponding user.
4) user evaluates link：One user of display evaluates the page, and the page includes " not needing ", " not liking ", " one
As ", " small aroused in interest ", the option such as " being delithted with ", each option corresponds to different score values, 20,40,60,80,100, Yong Hubi
One of option, which must be clicked on, could enter next link.If user does not click on any option, by clicking on " return "
Button can return to a link, if user clicks one of option, such as " being delithted with ", then by corresponding to it
The information such as score value 100 and active user's mark, Current ad mark, is stored in user's rating database, system enters next
Advertising display link.After all four advertisement links and four evaluation links terminate, system enters following interactive test wrapper
Section.
5) interactive test link：The key message of this group of advertisement is upset into order, shown with " c ", " a ", " d ", " b " order
Show in " interaction test " page, it is desirable to which user carries out click sequence to these key messages, is allowed to meet advertising display order；Together
When record user every time click between time difference as sequencing production calculation basis；If there is misordering or gone out in user
The situation of existing time-out, returns to advertising display link；Otherwise next link is entered.
6) link is rewarded：According to user's sequencing production, corresponding virtual coin is rewarded, the reward that this instance user obtains is
0.7th, 1.2,0.9,1.0,3.8 yuan of virtual coins altogether（It can cash as electronic money）, these user's incentive messages are shown to use
Family, and preservation of uploading onto the server；User can return to advertisement accurately dispensing link and continue to select other advertisement groups, or carry out other
Operation.
By above sport technique segment, active user is deposited into user's evaluating data for the evaluation information of Current ad
Storehouse, the database table include but is not limited to following field：Advertisement and identifier, user's mark, user estimate value.
This example introduced in network with lottery ad system force user evaluate link, be not involved in user evaluation user without
Method is rewarded, solve network with lottery advertisement user evaluate integrity issue, wherein user evaluate option can put into practice
In continue to optimize.Force user's evaluation to realize the complete corresponding relation of advertisement and user's evaluation, can intactly monitor to use
Likability of the family to advertisement.
This instance system server, the information of user that can be higher to the likability of advertisement and product or brand to those are entered
Row statistics, such as the user of " age is student or civilian in 15-28 year, occupation " have higher likability, the statistical information
There are two effects：First, it can be matched, be improved with active user as fixed condition in advertisement putting link, these attributes
Advertisement putting precision；Secondly, advertiser can analyze the relation between these user's features and Advertising Copy material, when these use
When family deviates excessive with user's portrait needed for advertiser, advertiser can adjust Advertising Copy material in time so that likability
User's portrait that high user more levels off to needed for advertiser.
This example by force user evaluate technological means solve network with lottery advertisement user evaluate integrality ask
Topic, can completely be weighed to advertisement likability, be that Automatic Optimal and the Advertising Copy material of advertisement putting are manually excellent
Change to provide and effectively help, improve network the advertising results level monitoring of advertisement, advertisement putting automatization level, advertisement text with lottery
Case material optimization ability.
Claims (9)
1. a kind of network for forcing user to evaluate ad system and method, including user profile collection link, advertisement throwing with lottery
Put the sport technique segments such as link, advertising display link, interactive test link, reward link, it is characterised in that：Also include user to evaluate
Link, the link is located at before the advertising display link link of interaction test afterwards, after the completion of each advertising display, user evaluation
Link shows that a corresponding user evaluates the page, and the page includes at least three evaluation option, and user must click on therein one
Individual option could enter next link, be not involved in the user of user's evaluation and can not be rewarded.
2. based on the system and method described in claim 1, it is characterised in that：It is applied to but is not limited to mobile phone, computer, numeral electricity
Depending on electronic equipments such as, touch screens.
3. based on the system and method described in claim 1, it is characterised in that：The advertisement can use but be not limited to video, figure
The display forms such as text.
4. based on the system and method described in claim 1, it is characterised in that：The reward including but not limited to integrates, is virtual
The forms such as coin, virtual item, virtual red packet, currency, security, material object, electronic money, electronic card certificate.
5. based on the system and method described in claim 1, it is characterised in that：User can not possibly skip user and evaluate link entrance
Interaction test link and/or reward link, being not involved in the user of user's evaluation can not be rewarded, and advertiser, which is not necessarily, to be not involved in
The user of user's evaluation pays any expense or reward.
6. based on the system and method described in claim 1, it is characterised in that：The system has multiple advertising display links, often
After the completion of individual advertising display link, all it is followed by a user and evaluates link.
7. based on the system and method described in claim 1, it is characterised in that：The user evaluates the page and included but is not limited to not
Need, do not like, it is general as, it is small it is aroused in interest, the option such as be delithted with.
8. based on the system and method described in claim 1,7, it is characterised in that：Each option corresponds to different score values.
9. based on the system and method described in claim 1,7,8, it is characterised in that：After user clicks on certain described option, the choosing
The information such as score value corresponding to and active user's mark, Current ad mark is stored into user's rating database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710746412.3A CN107481065A (en) | 2017-08-27 | 2017-08-27 | It is a kind of to force network ad system and the method with lottery that user evaluates |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710746412.3A CN107481065A (en) | 2017-08-27 | 2017-08-27 | It is a kind of to force network ad system and the method with lottery that user evaluates |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107481065A true CN107481065A (en) | 2017-12-15 |
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| CN201710746412.3A Pending CN107481065A (en) | 2017-08-27 | 2017-08-27 | It is a kind of to force network ad system and the method with lottery that user evaluates |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108712479A (en) * | 2018-04-28 | 2018-10-26 | 东莞市华睿电子科技有限公司 | A kind of network interdynamic method based on cloud platform |
| CN110232606A (en) * | 2019-08-01 | 2019-09-13 | 赵军 | A kind of advertising method increasing user's viscosity using interest and reward |
| WO2021223675A1 (en) * | 2020-05-06 | 2021-11-11 | 支付宝(杭州)信息技术有限公司 | Risk inspection |
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| JP2006185122A (en) * | 2004-12-27 | 2006-07-13 | Kentaro Fujii | Advertisement method, advertisement device, advertisement program and advertisement system |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN102739698A (en) * | 2011-04-01 | 2012-10-17 | 上海亿动信息技术有限公司 | Method for using community sharing to assist mobile terminal advertisement publishing and system thereof |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
| CN107045694A (en) * | 2017-06-25 | 2017-08-15 | 秦勤 | A kind of network for gathering user profile ad system and method with lottery |
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Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| JP2006185122A (en) * | 2004-12-27 | 2006-07-13 | Kentaro Fujii | Advertisement method, advertisement device, advertisement program and advertisement system |
| CN102739698A (en) * | 2011-04-01 | 2012-10-17 | 上海亿动信息技术有限公司 | Method for using community sharing to assist mobile terminal advertisement publishing and system thereof |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
| CN107045694A (en) * | 2017-06-25 | 2017-08-15 | 秦勤 | A kind of network for gathering user profile ad system and method with lottery |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108712479A (en) * | 2018-04-28 | 2018-10-26 | 东莞市华睿电子科技有限公司 | A kind of network interdynamic method based on cloud platform |
| CN108712479B (en) * | 2018-04-28 | 2020-12-18 | 国网上海市电力公司 | Network interaction method based on cloud platform |
| CN110232606A (en) * | 2019-08-01 | 2019-09-13 | 赵军 | A kind of advertising method increasing user's viscosity using interest and reward |
| WO2021223675A1 (en) * | 2020-05-06 | 2021-11-11 | 支付宝(杭州)信息技术有限公司 | Risk inspection |
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Application publication date: 20171215 |