CN107045694A - A kind of network for gathering user profile ad system and method with lottery - Google Patents
A kind of network for gathering user profile ad system and method with lottery Download PDFInfo
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- CN107045694A CN107045694A CN201710490236.1A CN201710490236A CN107045694A CN 107045694 A CN107045694 A CN 107045694A CN 201710490236 A CN201710490236 A CN 201710490236A CN 107045694 A CN107045694 A CN 107045694A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
Abstract
A kind of network for gathering user profile ad system and method with lottery, including the sport technique segment such as advertisement putting link, advertising display link, interactive test link, reward link, it is characterised in that：Also include user profile and gather link, the link is carried out in the form of question and answer, and question and answer topic is read from user tag storehouse, the user profile that the link is collected is stored in user information database.The user profile that the present invention solves network advertisement with lottery carrys out source problem, wherein user tag storehouse can constantly extend, widen, deepens in practice, to support the user's portrait ability increasingly enriched, so that constantly improve advertisement putting precision, optimize advertising results, improve investment in advertising return rate.
Description
Technical field
The present invention relates to network advertisement field, the more particularly to a kind of network for gathering user profile advertisement with lottery with lottery
System and method.
Background technology
Advertisement can be rewarded the user for watching advertisement network with lottery, it is to avoid user attracts the dislike of conventional ads
User actively watches advertisement；Advertisement usually requires test user to the memory degree of advertisement with lottery, forces user conscientiously to watch advertisement.
The bright red hand of existing network advertisement with lottery, as using question and answer test form " ", " spelling using picture mosaic test form
It is happy ", using " interest robs money " of password test form etc., including advertisement putting link, advertising display link, interactive test wrapper
Section, reward link etc.；The dispensing of existing network advertisement with lottery lacks user profile collection link, it is impossible to precisely matching advertisement and
User, therefore investment in advertising return rate is not high.
With the rapid popularization of the development of internet, especially mobile Internet, each main flow advertising platform is proposed one after another
Advertisement accurately delivers technology, and such as today's tops advertisement delivery system, Tengxun extensively put logical, facebook advertising platforms, and these are " fixed
To advertisement " or " precisely deliver " web advertisement platform user information collection technology is employed to support advertisement accurately to deliver,
Therefore including user profile collection link, advertisement putting link, advertising display link etc..
Existing user information collection technology is based on the information mark that user leaves on network, thus it is speculated that go out user
Basic attribute data and behavioral data, such as age, sex, place, reading interest, shopping record, social networks, the level of consumption
Deng.
On the one hand, the principle of existing user information collection technology is that historical data increases data-speculative, it is necessary to solve number
According to originate imperfect problem, privacy of user without security problem, presumption model is inaccurate the problems such as；On the other hand, existing user
Information gathering techniques are difficult accurate acquisition to psychological levels such as the character trait of user, value orientation, social viewpoint, potential demands
Information, and these information can not be ignored for the influence of advertising results.
Solving existing network, the user profile acquisition problems of advertisement and existing user information collection technology are present with lottery
The problems such as range, depth, precision, be the key technology for lifting the accurate capacity of orientation of advertisement putting and investment in advertising return rate.
The content of the invention
【Goal of the invention】
It is an object of the invention to provide a kind of network for gathering user profile ad system and method with lottery, existing network is solved
The problems such as user profile acquisition problems of advertisement and existing user information collection technology are present with lottery range, depth, precision,
Lift the accurate capacity of orientation of advertisement putting and investment in advertising return rate.
【Technical scheme】
The purpose of the present invention is realized by following technical scheme：A kind of network ad system and method with lottery are provided, wrapped
Include the sport technique segments such as advertisement putting link, advertising display link, interactive test link, reward link, it is characterised in that：Also include
User profile gathers link, and the link is carried out in the form of question and answer, and question and answer topic is read from user tag storehouse, and the link is adopted
The user profile collected is stored in user information database.
The electronics such as system and method for the present invention are applied to but are not limited to mobile phone, computer, DTV, touch screen are set
It is standby.
The display forms such as advertisement of the present invention can use but be not limited to video, picture and text, webpage.
Reward of the present invention includes but is not limited to the virtual forms such as integration, virtual coin, virtual item, virtual red packet, and
Convertible is real value, and real value includes but is not limited to the forms such as currency, security, material object, electronic money, electronic card certificate.
User profile collection link of the present invention is usually located at before advertising display link, may be alternatively located at advertising display ring
After section.
User tag storehouse of the present invention defines all types of user attribute and attribute span and corresponding question-and-answer problem
Mesh, these user property defined referred to as user tags, specific user is referred to as user for the value of specific label or answer
Information, user profile is stored in user information database, and stored user information can deliver for follow-up l and provide orientation matching
Foundation.
User profile of the present invention includes but is not limited to user's base attribute information, user behavior information, User Status
Information, user psychology information etc., such as age, sex, place, occupation, reading interest, shopping record, social networks, consumption water
Flat, level of education, potential demand, character trait, value orientation, social viewpoint, hobby etc..
The information of active user is compared by user profile collection link of the present invention with user tag storehouse, for not
The user profile that the user profile or needs known are reaffirmed, question and answer topic is shown to user, if the user is in the absence of unknown
User profile or the user profile reaffirmed of needs, then do not show question and answer topic to user and be directly entered next link.
Orientation matching of the present invention is performed in follow-up advertisement putting link, by the known users information of active user with
Advertisement orientation fixed condition is compared, and when user does not meet advertisement orientation fixed condition, does not carry out advertisement throwing for the user
Put.
User tag storehouse of the present invention also defines the correlation between certain user's label, and these correlations are used to sentence
The validity of disconnected user profile, for the relatively low user profile of validity, can pass through user profile in follow-up advertisement putting
Collection link is reaffirmed.
Advertisement orientation fixed condition of the present invention is configured before advertisement putting link, and user tag storehouse can be read,
And label and its span needed for therefrom selecting are as advertisement putting condition.
The user profile that the present invention solves network advertisement with lottery carrys out source problem, and wherein user tag storehouse can be in practice
Constantly extend, widen, deepen, to support the user's portrait ability increasingly enriched, so that constantly improve advertisement putting precision,
Optimize advertising results, improve investment in advertising return rate.
Brief description of the drawings
Figure of description Fig. 1 describes the exemplary embodiment of technical scheme of the present invention, with reference to present invention tool
The figure is described in detail body embodiment.
Embodiment
With reference to specific embodiment, the present invention will be further described.
The present embodiment is applied to mobile phone, and mobile phone is connected by network with server.
As shown in Figure of description Fig. 1, this instance system and method include following sport technique segment：
1）User profile gathers link：By the information of active user and user tag storehouse（It should be understood that various user properties）Enter
Row compares, the user profile reaffirmed for unknown user profile or needs, the question-and-answer problem according to defined in user tag
Mesh, shows " user's question and answer " page, for example to user：" please selecting you favorite one in following finishing effect "；When with
Click on certain Zhang Xiaoguo picture in family（Such as decoration style a）When, you can the information is obtained, system stores that information in user profile
Storehouse, and enter next link；If the user profile that unknown user profile or needs are reaffirmed is not present in the user, jump
Cross user's question and answer and be directly entered next link.
2）Advertisement putting link：Advertiser reads user tag storehouse, and therefrom select required mark before advertisement putting link
Label and its span orient fixed condition as advertisement, for example, being delivered to the user of " liking Quadratic Finite Element "；Advertiser is set
Stereotactic conditions（To the attribute specification of targeted customer, also known as user draws a portrait）Matched with current user information, if currently
User does not meet stereotactic conditions, then can not see the advertisement；Otherwise the advertisement is visible to user；System will be seen that advertisement is compiled
Group, the advertisement group of 4 one group of formation；All visible advertisement groups by marshalling are shown to user, when user clicks on certain advertisement
During group, into next link.
3) advertising display link：This group of advertisement is shown in chronological order, and this example advertisement group includes 4 video ads, its
Key message is respectively " a ", " b ", " c ", " d ", and advertising display is finished into next link.
4) interactive test link：The key message of this group of advertisement is upset into order, it is aobvious with " c ", " a ", " d ", " b " order
Show in " interaction test " page, it is desirable to which user carries out click sequence to these key messages, is allowed to meet advertising display order；Together
When record user every time click between time difference as sequencing production calculation basis；If there is misordering or gone out in user
The situation of existing time-out, returns to advertising display link；Otherwise next link is entered.
5) link is rewarded：According to user's sequencing production, corresponding virtual coin is rewarded, the reward that this instance user is obtained is
0.7th, 1.2,0.9,1.0,3.8 yuan of virtual coins altogether（It can cash as electronic money）, these user's incentive messages are shown to use
Family, and preservation of uploading onto the server；User can return to advertisement accurately and deliver the other advertisement groups of link continuation selection, or carry out other
Operation.
By above sport technique segment, the decoration style preference of active user is stored in user information database, can be follow-up
Advertisement putting provides the foundation of orientation matching, if for example, in follow-up dispensing, having advertiser to be provided with, " decoration style is b's "
When user tag is as orientation fixed condition, active user will be unable to see the advertisement；In addition, this example is believed to improve user
The validity of breath, defined in user tag storehouse should " decoration style preference " label and the label at another entitled " age " build
Correlation has been found, and row constraint is entered to the value of the two labels, if user, which answers, does not meet the constraint, follow-up wide
Accusing can be confirmed to the label again in delivering by user's information gathering link.
This example introduces user profile collection link in network with lottery ad system, is asked using user tag storehouse and user
Form is answered, the user profile for solving network advertisement with lottery carrys out source problem, and wherein user tag storehouse can constantly be expanded in practice
Open up, widen, deepen, to support the user's portrait ability increasingly enriched, so that constantly improve advertisement putting precision, optimization is wide
Effect is accused, investment in advertising return rate is improved.
Claims (10)
1. a kind of network for gathering user profile ad system and method, including advertisement putting link, advertising display ring with lottery
The sport technique segments such as section, interactive test link, reward link, it is characterised in that：Also include user profile and gather link, the link is adopted
Carried out with the form of question and answer, and question and answer topic is read from user tag storehouse, the user profile that the link is collected is stored in use
Family information bank.
2. based on the system and method described in claim 1, it is characterised in that：Be applied to but be not limited to mobile phone, computer, numeral electricity
Depending on electronic equipments such as, touch screens.
3. based on the system and method described in claim 1, it is characterised in that：The advertisement can use but be not limited to video, figure
The display forms such as text, webpage.
4. based on the system and method described in claim 1, it is characterised in that：The user profile collection link is usually located at extensively
Accuse before delivering link, may be alternatively located at after advertisement putting link.
5. based on the system and method described in claim 1, it is characterised in that：The user tag storehouse defines all types of user category
Property and attribute span and corresponding question and answer topic, these user property defined referred to as user tags, specific user
Value or answer for specific label are referred to as user profile, and user profile is stored in user information database, and stored user is believed
Breath can deliver the foundation for providing orientation matching for follow-up l.
6. based on the system and method described in claim 1,5, it is characterised in that：The user profile includes but is not limited to user
Base attribute information, user behavior information, user state information, user psychology information etc., such as age, sex, place, duty
Industry, reading interest, shopping record, the level of consumption, level of education, potential demand, character trait, value orientation, society's viewpoint, emerging
Interest hobby etc..
7. based on the system and method described in claim 1,5,6, it is characterised in that：The user profile collection link will be current
The information of user is compared with user tag storehouse, the user profile reaffirmed for unknown user profile or needs, to
User shows question and answer topic, if the user profile that unknown user profile or needs are reaffirmed is not present in the user, no
Question and answer topic is shown to user and is directly entered next link.
8. based on the system and method described in claim 1,5,6, it is characterised in that：The orientation matching is thrown in follow-up advertisement
Link execution is put, the known users information of active user and advertisement putting condition are compared, user does not meet advertisement putting
During condition, advertisement putting is not carried out for the user.
9. based on the system and method described in claim 1,5,6, it is characterised in that：The user tag storehouse also defines some
Correlation between user tag, these correlations are used for the validity for judging user profile, for the relatively low user of validity
Information, can be reaffirmed by user's information gathering link in follow-up advertisement putting.
10. based on the system and method described in claim 1,5,8, it is characterised in that：The advertisement putting condition is thrown in advertisement
Put and be configured before link, user tag storehouse can be read, and therefrom select required label and its span as advertisement putting
Condition.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710490236.1A CN107045694A (en) | 2017-06-25 | 2017-06-25 | A kind of network for gathering user profile ad system and method with lottery |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710490236.1A CN107045694A (en) | 2017-06-25 | 2017-06-25 | A kind of network for gathering user profile ad system and method with lottery |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107045694A true CN107045694A (en) | 2017-08-15 |
Family
ID=59546441
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710490236.1A Withdrawn CN107045694A (en) | 2017-06-25 | 2017-06-25 | A kind of network for gathering user profile ad system and method with lottery |
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| CN (1) | CN107045694A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107481065A (en) * | 2017-08-27 | 2017-12-15 | 秦勤 | It is a kind of to force network ad system and the method with lottery that user evaluates |
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| CN101425911A (en) * | 2007-10-30 | 2009-05-06 | 沈阳 | Method for delivery accurate advertisement to mobile terminals |
| CN101674254A (en) * | 2008-09-08 | 2010-03-17 | 罗肖 | System and method for network real-time interactive question-answering |
| US20120084807A1 (en) * | 2010-10-04 | 2012-04-05 | Mark Thompson | System and Method for Integrating Interactive Advertising Into Real Time Video Content |
| CN104036408A (en) * | 2013-03-08 | 2014-09-10 | 北京暴风科技股份有限公司 | Network video advertisement display system and method |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
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2017
- 2017-06-25 CN CN201710490236.1A patent/CN107045694A/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101425911A (en) * | 2007-10-30 | 2009-05-06 | 沈阳 | Method for delivery accurate advertisement to mobile terminals |
| CN101674254A (en) * | 2008-09-08 | 2010-03-17 | 罗肖 | System and method for network real-time interactive question-answering |
| US20120084807A1 (en) * | 2010-10-04 | 2012-04-05 | Mark Thompson | System and Method for Integrating Interactive Advertising Into Real Time Video Content |
| CN104036408A (en) * | 2013-03-08 | 2014-09-10 | 北京暴风科技股份有限公司 | Network video advertisement display system and method |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107481065A (en) * | 2017-08-27 | 2017-12-15 | 秦勤 | It is a kind of to force network ad system and the method with lottery that user evaluates |
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| PB01 | Publication | ||
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Application publication date: 20170815 |