CN108596671A - A kind of strategy formula marketing flow and method - Google Patents

A kind of strategy formula marketing flow and method Download PDF

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Publication number
CN108596671A
CN108596671A CN201810389788.8A CN201810389788A CN108596671A CN 108596671 A CN108596671 A CN 108596671A CN 201810389788 A CN201810389788 A CN 201810389788A CN 108596671 A CN108596671 A CN 108596671A
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China
Prior art keywords
client
customer
information
marketing
flow
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CN201810389788.8A
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Chinese (zh)
Inventor
陈碧勇
方敏
吕晔
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Xiamen Nan Xun Software Technology Co Ltd
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Xiamen Nan Xun Software Technology Co Ltd
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Priority to CN201810389788.8A priority Critical patent/CN108596671A/en
Publication of CN108596671A publication Critical patent/CN108596671A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to e-commerce fields, disclose a kind of tactful formula marketing flow and method, it is designed by process optimization, behavior for client is analyzed at all, and the customer data targetedly analyzed is utilized, the marketing program for being suitble to different clients group is released, the degree of recognition of the client to brand is improved；By the tactful marketing method of rational design, there are perfect series, the label of customer type and specific promotion method can be changed according to actual demand, there is stronger applicability.

Description

A kind of strategy formula marketing flow and method
Technical field
The present invention relates to e-commerce field, especially a kind of tactful formula marketing flow and method.
Background technology
In the e-commerce system of early stage, data analyst can only be ordered with goods marketer by what is generated Single Information Statistics related data, can only obtain and sold how many, it is not clear why not buys or does not consider, to test user Feedback takes the modes row such as investigation, correcting, price adjustment to judge, inefficiency.In order to improve the mode of above-mentioned backwardness, there is client Behavioral analysis technology is accessed, large size search engine is provided which general behavioural analysis both at home and abroad, but not to e-commerce industry Business optimizes, though it is not high to use improvement business matching degree.
To further provide for the efficiency of work, the matching degree to electronic commerce affair is improved, finds out Marketing as early as possible Crux point excavates user behavior value, formulates precision marketing and association marketing strategy, improves business conversion ratio, need a set of base In the behavioral data analysis system and method for e-commerce.
Invention content
The purpose of the present invention is to provide a kind of tactful formula marketing flow and methods, to provide the standardization of shop operation, essence Accurate customer service.
To realize above-mentioned technical purpose and the technique effect, the invention discloses a kind of tactful formula marketing flow sides Method includes following steps：
Collect client characteristics：Collect client characteristics, including customer order information, customer order evaluation information, client's reimbursement information；
Customer type marks：According to first payment in customer order information or the interval of last time payment time and system time Classification marker is carried out to client；
Customer data pulls：According to the personal information data of customer order information and client reimbursement information exploitation client；
Setting marketing flow scheme：For different customer types, corresponding marketing flow scheme is created.
Wherein, customer order information includes user's pet name, contact method, payment time, Payment Amount and commodity number of packages, Customer order evaluation information includes that the favorable comment of customer order, difference comment number and the corresponding evaluation information, client's reimbursement information to include User's pet name, contact method and reimbursement mode.
Wherein, in customer type markers step, following classification marker is carried out to client：
The first payment time on the day of system time in then be labeled as new client；
The complete payment time is denoted as height in -180 days 90 days internal standards with system interval and retrieves pre- customer revenue；
Complete payment time and system interval are denoted as in -365 days 180 days internal standards and low retrieve pre- customer revenue.
Wherein, in customer type markers step, further include in good grounds customer order evaluation information and client's reimbursement information, It is labeled as client to be paid a return visit when client's difference is commented or reimbursement number is more than predetermined number of times.
Wherein, in setting marketing flow scheme, specific setting method is as follows：
For new client：Create the marketing flow scheme it has been recommended that based on new product；
Pre- customer revenue is retrieved for height：Create marketing flow scheme preferential, based on discounting Activity Type；
Pre- customer revenue is retrieved for low：The marketing flow scheme based on coupon incentive repurchase type is given in establishment；
For client to be paid a return visit：The marketing flow scheme for creating call-on back by phone type, notifies contact staff to pay a return visit.
The invention has the advantages that：
1. the present invention is designed by process optimization, the behavior for client is analyzed at all, and is targetedly analyzed To customer data utilized, release the marketing program for being suitble to different clients group, improve client to the degree of recognition of brand.
2. by the tactful marketing method rationally designed, there are perfect series, the label of customer type and specific Promotion method can be changed according to actual demand, have stronger applicability.
Description of the drawings
Fig. 1 is the flow diagram of the embodiment of the present invention 1.
Specific implementation mode
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to embodiments, to the present invention It is further elaborated.
Embodiment 1
Include following steps as shown in Figure 1, the invention discloses a kind of tactful formula marketing flow and method：
Collect client characteristics：Collect client characteristics, including customer order information, customer order evaluation information, client's reimbursement information； Wherein, customer order information includes user's pet name, contact method, payment time, Payment Amount and commodity number of packages, customer order Evaluation information includes that comment number and corresponding evaluation information, client's reimbursement information include that user is close for the favorable comment of customer order, difference Title, contact method and reimbursement mode.
Customer type marks：According to first payment in customer order information or last time payment time and system time Interval carries out following classification marker to client：
The first payment time on the day of system time in then be labeled as new client；
The complete payment time is denoted as height in -180 days 90 days internal standards with system interval and retrieves pre- customer revenue；
Complete payment time and system interval are denoted as in -365 days 180 days internal standards and low retrieve pre- customer revenue；
According in customer order evaluation information and client's reimbursement information, marked when client's difference is commented or reimbursement number is more than predetermined number of times For client to be paid a return visit.
Customer data pulls：According to the personal information data of customer order information and client reimbursement information exploitation client；
Setting marketing flow scheme：For different customer types, corresponding marketing flow scheme is created, specific setting method is such as Under：
For new client：Create the marketing flow scheme it has been recommended that based on new product；
Pre- customer revenue is retrieved for height：Create marketing flow scheme preferential, based on discounting Activity Type；
Pre- customer revenue is retrieved for low：The marketing flow scheme based on coupon incentive repurchase type is given in establishment；
For client to be paid a return visit：The marketing flow scheme for creating call-on back by phone type, notifies contact staff to pay a return visit.
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto, Any one skilled in the art in the technical scope disclosed by the present invention, the change or replacement that can be readily occurred in, It should be covered by the protection scope of the present invention.

Claims (5)

  1. The flow and method 1. a kind of strategy formula is marketed, which is characterized in that include following steps：
    Collect client characteristics：Collect client characteristics, including customer order information, customer order evaluation information, client's reimbursement information；
    Customer type marks：According to first payment in customer order information or the interval of last time payment time and system time Classification marker is carried out to client；
    Customer data pulls：According to the personal information data of customer order information and client reimbursement information exploitation client；
    Setting marketing flow scheme：For different customer types, corresponding marketing flow scheme is created.
  2. The flow and method 2. a kind of tactful formula as described in claim 1 is marketed, it is characterised in that：The customer order information packet User's pet name, contact method, payment time, Payment Amount and commodity number of packages are included, the customer order evaluation information includes It includes user's pet name, contact that favorable comment, the difference of customer order, which comment number and corresponding evaluation information, client's reimbursement information, Mode and reimbursement mode.
  3. The flow and method 3. a kind of tactful formula as claimed in claim 1 or 2 is marketed, it is characterised in that：The customer type mark Remember in step, following classification marker is carried out to client：
    The first payment time on the day of system time in then be labeled as new client；
    The complete payment time is denoted as height in -180 days 90 days internal standards with system interval and retrieves pre- customer revenue；
    Complete payment time and system interval are denoted as in -365 days 180 days internal standards and low retrieve pre- customer revenue.
  4. The flow and method 4. a kind of tactful formula as claimed in claim 3 is marketed, it is characterised in that：The customer type label step Further include in good grounds customer order evaluation information and client's reimbursement information, client's difference is commented or reimbursement number is more than specified in rapid Client to be paid a return visit is labeled as when number.
  5. The flow and method 5. a kind of tactful formula as claimed in claim 4 is marketed, it is characterised in that：The setting marketing flow side In case, specific setting method is as follows：
    For new client：Create the marketing flow scheme it has been recommended that based on new product；
    Pre- customer revenue is retrieved for height：Create marketing flow scheme preferential, based on discounting Activity Type；
    Pre- customer revenue is retrieved for low：The marketing flow scheme based on coupon incentive repurchase type is given in establishment；
    For client to be paid a return visit：The marketing flow scheme for creating call-on back by phone type, notifies contact staff to pay a return visit.
CN201810389788.8A 2018-04-27 2018-04-27 A kind of strategy formula marketing flow and method Pending CN108596671A (en)

Priority Applications (1)

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CN201810389788.8A CN108596671A (en) 2018-04-27 2018-04-27 A kind of strategy formula marketing flow and method

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CN201810389788.8A CN108596671A (en) 2018-04-27 2018-04-27 A kind of strategy formula marketing flow and method

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110969476A (en) * 2018-09-30 2020-04-07 北京国双科技有限公司 Marketing activity information promotion method and device, storage medium and processor
CN111105256A (en) * 2018-10-29 2020-05-05 中国移动通信集团重庆有限公司 Marketing activity effect analysis method, device, equipment and medium
CN112686448A (en) * 2020-12-31 2021-04-20 重庆富民银行股份有限公司 Loss early warning method and system based on attribute data
CN113538124A (en) * 2021-06-24 2021-10-22 国槐(上海)信息科技有限公司 Comprehensive operation system for credit business automatic management

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103870919A (en) * 2014-02-25 2014-06-18 四川工程职业技术学院 Precision marketing system
CN107392636A (en) * 2016-05-17 2017-11-24 湖南移商动力网络技术有限公司 It is a to be based on wechat platform mall system and its method
CN107895290A (en) * 2017-12-13 2018-04-10 广州各就位信息科技有限公司 Service management system is planned in a kind of sports operation marketing

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103870919A (en) * 2014-02-25 2014-06-18 四川工程职业技术学院 Precision marketing system
CN107392636A (en) * 2016-05-17 2017-11-24 湖南移商动力网络技术有限公司 It is a to be based on wechat platform mall system and its method
CN107895290A (en) * 2017-12-13 2018-04-10 广州各就位信息科技有限公司 Service management system is planned in a kind of sports operation marketing

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110969476A (en) * 2018-09-30 2020-04-07 北京国双科技有限公司 Marketing activity information promotion method and device, storage medium and processor
CN111105256A (en) * 2018-10-29 2020-05-05 中国移动通信集团重庆有限公司 Marketing activity effect analysis method, device, equipment and medium
CN112686448A (en) * 2020-12-31 2021-04-20 重庆富民银行股份有限公司 Loss early warning method and system based on attribute data
CN112686448B (en) * 2020-12-31 2024-02-13 重庆富民银行股份有限公司 Loss early warning method and system based on attribute data
CN113538124A (en) * 2021-06-24 2021-10-22 国槐(上海)信息科技有限公司 Comprehensive operation system for credit business automatic management

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Address after: 361101 1-3F, Zone D, innovation building, software park, Xiamen Torch High tech Zone, Xiamen City, Fujian Province

Applicant after: Xiamen Nanxun Co.,Ltd.

Address before: 361008 Fujian province Xiamen software park two sunrise Road No. 22 unit 401

Applicant before: XIAMEN NASCENT SOFTWARE TECHNOLOGY CO.,LTD.

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Application publication date: 20180928

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