CN103034640A - Analysis method and system of page information - Google Patents

Analysis method and system of page information Download PDF

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Publication number
CN103034640A
CN103034640A CN2011102973469A CN201110297346A CN103034640A CN 103034640 A CN103034640 A CN 103034640A CN 2011102973469 A CN2011102973469 A CN 2011102973469A CN 201110297346 A CN201110297346 A CN 201110297346A CN 103034640 A CN103034640 A CN 103034640A
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page
commodity
data
user
direct business
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CN2011102973469A
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CN103034640B (en
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刘军育
谭耀华
白杰
阮威
卓舒虹
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Beijing Jingdong Shangke Information Technology Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses an analysis method and a system of page information. The method comprises that when users visit pages of websites, commodity data of the pages are recorded, and behaviors of the users are traced and behavioral data of the users are recorded. According to the recorded commodity data and the behavioral data of the users, page direct data are generated and displayed. According to a pre-set analysis rule, the recorded commodity data and the behavioral data of the users are analyzed, and page analytical data are obtained and displayed. According to the analysis method and the system of page information, page developing resources of electronic commerce websites are saved and analysis efficiency of the page information is improved.

Description

A kind of analytical approach of page info and system
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of analytical approach and system of page info.
Background technology
Along with the development of Internet technology, the application of ecommerce is also abundant gradually.Present C2C (Consumer to Consumer) e-commerce website just such as the supermarket on the same line, except daily merchandise sales, also has bargain goods sales promotion sales field, in order to bring down stocks commodity out of season, spurs simultaneously the sale of other daily commodity.
In the prior art, the page info of e-commerce website is added up by realizing for the page adds statistics codes, yet more new capital of each commodity needs the developer to revise by hand statistics codes on the page, operates very loaded down with trivial details.For example: each sales field page is reached the standard grade, and all needs the developer to add statistics codes at the page, and the each commodity on the page of sales field more new capital need the developer to revise by hand statistics codes, and this also can cause exploitative waste.In addition, in the prior art, to the analysis of the page statistical information of e-commerce website, all be to analyze and make statistical report form by hand by the analyst, not only wasted a large amount of human resources, and work efficiency is low.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide a kind of analytical approach and system of page info, to save the page development resource of e-commerce website, improves the analysis efficiency of page info.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of analytical approach of page info comprises: when the page of user's access websites, record the commodity data of the described page, and follow the tracks of described user's behavior, record described user's behavioral data; Generate page immediate data and displaying according to the described commodity data of record, user's behavioral data; According to default analysis rule, the described commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
The commodity data of the described record page is specially: the commodity data and the record that regularly grasp the page.
Described page immediate data comprise following one of at least: user's access times of the page, user's the number of visiting people of the page, the directly lower odd number of page commodity, the direct business number of page commodity, the direct business volume of page commodity.
Described analysis rule comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
Described page immediate data comprises: the related page immediate data with other of sales field page immediate data; Described page analysis data comprise: the related page analysis data with other of sales field page analysis data;
Accordingly, the method further comprises: make up the related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and show with the form of statistical report form.
A kind of analytic system of page info comprises: database and statistics backstage, wherein,
Described database is used for recording the commodity data of the described page, and following the tracks of described user's behavior when the page of user's access websites, records described user's behavioral data;
Described statistics backstage is used for the described commodity data according to record, user's behavioral data generation page immediate data and displaying; According to default analysis rule, the described commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
Described database regularly grasps commodity data and the record of the page.
Described page immediate data comprise following one of at least: user's access times of the page, user's the number of visiting people of the page, the directly lower odd number of page commodity, the direct business number of page commodity, the direct business volume of page commodity.
Described analysis rule comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
Described page immediate data comprises: the related page immediate data with other of sales field page immediate data; Described page analysis data comprise: the related page analysis data with other of sales field page analysis data;
Accordingly, described statistics backstage is further used for, and makes up the related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and shows with the form of statistical report form.
The analytical approach of a kind of page info provided by the present invention and system when the page of user's access websites, record the commodity data of the described page, and follow the tracks of described user's behavior, record described user's behavioral data; Generate page immediate data and displaying according to the described commodity data of record, user's behavioral data; According to default analysis rule, the described commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
By the present invention, because upgrading, commodity revise the waste of exploiting natural resources that statistics codes causes when having saved the conclusion of the business of statistics page commodity; The operation of having saved the data analyst analysis and having calculated raw data has been saved manpower, and has been improved the analysis efficiency of page info.
Description of drawings
Fig. 1 is the process flow diagram of the analytical approach of a kind of page info of the present invention;
Fig. 2 is the structural representation of the analytic system of a kind of page info of the present invention;
Fig. 3 is the synoptic diagram that the page info of the embodiment of the invention is analyzed.
Embodiment
The technical solution of the present invention is further elaborated below in conjunction with the drawings and specific embodiments.
The analytical approach of a kind of page info provided by the present invention as shown in Figure 1, mainly may further comprise the steps:
Step 101, when the page of user's access websites, the commodity data of the record page, and follow the tracks of user's behavior, the behavioral data of recording user.
The commodity data of the page comprises quantity that places an order, conclusion of the business quantity, transaction value of extensive stock on the page etc.
User's behavioral data comprise the related data of user to access pages, user's conclusion of the business behavior related data (as the user click, place an order, the related data of the behavior such as conclusion of the business) etc.
Step 102 generates page immediate data and displaying according to the commodity data of record, user's behavioral data.
According to the quantity that places an order, conclusion of the business quantity, transaction value of extensive stock on the page of record etc. information, and the related data of user to access pages, user's conclusion of the business behavior related data etc. information, the page immediate data of generation can comprise following one of at least:
The direct business number that directly descends odd number, page commodity of user's access times of the page, user's the number of visiting people of the page, page commodity, direct business volume of page commodity etc.
Certainly, the page immediate data that generates in the embodiment of the invention is not limited only to above-mentioned the act, can expand according to actual needs, as: clicks of page commodity etc.
Step 103 according to default analysis rule, is analyzed the commodity data of record, user's behavioral data, obtains page analysis data and displaying.
Described analysis rule can comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
Accordingly, described page analysis data can comprise following one of at least: the rate of selling off of the direct payment rate of the rate that directly places an order of page commodity, the direct business rate of page commodity, page commodity, the complete rate of bat of page commodity, page commodity, the average price of page commodity, average price of direct business of page commodity etc.
Certainly, the analysis rule in the embodiment of the invention and page analysis data are not limited only to above-mentioned the act, can expand according to actual needs.
In addition, as a kind of preferred embodiment of the present invention, described page immediate data can comprise: the related page immediate data with other of sales field page immediate data; Described page analysis data can comprise: the related page analysis data with other of sales field page analysis data.Namely the data of the sales promotion sales field page and the data of other sales page are added up respectively, like this can be by the combination related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and show with the form of statistical report form, thereby embody clearly the sales promotion sales field to the contribution of the sales situation of other merchandisings, embody promotion effect.
The analytical approach of corresponding above-mentioned page info, the present invention also provides a kind of analytic system of page info, and as shown in Figure 2, this system mainly comprises: database 10 and statistics backstage 20.Wherein, database 10 is used for when the page of user's access websites, the commodity data of the record page, and tracking user's behavior, the behavioral data of recording user.Statistics backstage 20 is used for also showing according to the commodity data that records, user's behavioral data generation page immediate data; According to default analysis rule, the commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
Better, database 10 can regularly grasp commodity data and the record of the page.Because the commodity of the page need to dynamically update, the commodity of selling off are replaced by new added commercial generation, so database 10 need to possess the regularly function of crawl record commodity data.
Described page immediate data can comprise following one of at least: user's access times of the page, user's the number of visiting people of the page, the directly lower odd number of page commodity, the direct business number of page commodity, direct business volume of page commodity etc.
Described analysis rule comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
Better, described page immediate data can comprise: the related page immediate data with other of sales field page immediate data; Described page analysis data can comprise: the related page analysis data with other of sales field page analysis data;
Accordingly, described statistics backstage 20 can be further used for, and makes up the related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and shows with the form of statistical report form.
The below analyzes synoptic diagram in conjunction with page info shown in Figure 3 again, and page info analytical approach of the present invention is further elaborated.
When the page of the sales field of certain user's access websites, the commodity data of the data-base recording sales field page, and this calling party of the record sales field page.Next, the user clicks the commodity on the page of sales field, the details page of access products, this moment database trace this user behavior, record this user's behavioral data; The user of the access sales field page may buy commodity immediately, also may access other associating web pages of this website, finally determine whether buy commodity again, so database need to possess the function of following the tracks of user behavior.Then, when the user buys the commodity of this website, this user's of data-base recording conclusion of the business behavior.At last, the statistics backstage generates page immediate data and displaying according to the commodity data of data-base recording, user's behavioral data; According to default analysis rule, the commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
Described page immediate data comprises: the related page immediate data with other of sales field page immediate data; Described page analysis data comprise: the related page analysis data with other of sales field page analysis data.The statistics backstage is by the combination related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and show with the form of statistical report form, thereby embody clearly the sales promotion sales field to the contribution of the sales situation of other merchandisings, embody promotion effect.For example, can adopt the report form shown in the following table 1:
Figure BDA0000095779290000071
Figure BDA0000095779290000081
Table 1
In sum, by page info analytical approach of the present invention and system, because upgrading, commodity revise the waste of exploiting natural resources that statistics codes causes when having saved the conclusion of the business of statistics page commodity; The operation of having saved the data analyst analysis and having calculated raw data has been saved manpower, and has been improved the analysis efficiency of page info.
The above is preferred embodiment of the present invention only, is not for limiting protection scope of the present invention.

Claims (10)

1. the analytical approach of a page info is characterized in that, the method comprises:
When the page of user's access websites, record the commodity data of the described page, and follow the tracks of described user's behavior, record described user's behavioral data;
Generate page immediate data and displaying according to the described commodity data of record, user's behavioral data;
According to default analysis rule, the described commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
2. the analytical approach of described page info according to claim 1 is characterized in that the commodity data of the described record page is specially:
Regularly grasp commodity data and the record of the page.
3. the analytical approach of described page info according to claim 1 is characterized in that, described page immediate data comprise following one of at least:
The direct business number that directly descends odd number, page commodity of user's access times of the page, user's the number of visiting people of the page, page commodity, the direct business volume of page commodity.
4. the analytical approach of described page info according to claim 2 is characterized in that, described analysis rule comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
5. according to claim 1 to the analytical approach of 4 each described page infos, it is characterized in that described page immediate data comprises: the related page immediate data with other of sales field page immediate data; Described page analysis data comprise: the related page analysis data with other of sales field page analysis data;
Accordingly, the method further comprises: make up the related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and show with the form of statistical report form.
6. the analytic system of a page info is characterized in that, this system comprises: database and statistics backstage, wherein,
Described database is used for recording the commodity data of the described page, and following the tracks of described user's behavior when the page of user's access websites, records described user's behavioral data;
Described statistics backstage is used for the described commodity data according to record, user's behavioral data generation page immediate data and displaying; According to default analysis rule, the described commodity data of record, user's behavioral data are analyzed, obtain page analysis data and displaying.
7. the analytic system of described page info according to claim 6 is characterized in that described database regularly grasps commodity data and the record of the page.
8. the analytic system of described page info according to claim 6 is characterized in that, described page immediate data comprise following one of at least:
The direct business number that directly descends odd number, page commodity of user's access times of the page, user's the number of visiting people of the page, page commodity, the direct business volume of page commodity.
9. the analytic system of described page info according to claim 6 is characterized in that, described analysis rule comprise following one of at least:
User's the number of visiting people of the directly lower odd number/page of the rate of directly placing an order of page commodity=page commodity;
User's the number of visiting people of the direct business number/page of the direct business rate of page commodity=page commodity;
Direct business number/the commodity of the direct payment rate of page commodity=page commodity directly descend odd number;
Total number of packages of total number of packages of the complete rate of the bat of page commodity=descended single-page commodity/page commodity;
Total number of packages of total number of packages of the rate of selling off of page commodity=sold page commodity/page commodity;
Total number of packages of the total charge of the average price of page commodity=page commodity/page commodity;
The direct business number of the direct business number of the average price of the direct business of page commodity=page commodity/page commodity.
10. according to claim 6 to the analytic system of 9 each described page infos, it is characterized in that described page immediate data comprises: the related page immediate data with other of sales field page immediate data; Described page analysis data comprise: the related page analysis data with other of sales field page analysis data;
Accordingly, described statistics backstage is further used for, and makes up the related page immediate data with other of described sales field page immediate data and the related page analysis data with other of sales field page analysis data, and shows with the form of statistical report form.
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CN106897227A (en) * 2017-03-06 2017-06-27 环胜电子(深圳)有限公司 A kind of the control display methods and system of dynamic web page test
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CN104516886A (en) * 2013-09-27 2015-04-15 腾讯科技(深圳)有限公司 Method, mobile terminal and server for displaying data analysis result
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CN106897227A (en) * 2017-03-06 2017-06-27 环胜电子(深圳)有限公司 A kind of the control display methods and system of dynamic web page test
WO2019024661A1 (en) * 2017-08-03 2019-02-07 北京京东尚科信息技术有限公司 Order tracking method and apparatus

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