CN102004979A

CN102004979A - System and method for providing commodity matching and promoting services

Info

Publication number: CN102004979A
Application number: CN2009101018410A
Authority: CN
Inventors: 叶克
Original assignee: Individual
Current assignee: Individual
Priority date: 2009-09-03
Filing date: 2009-09-03
Publication date: 2011-04-06

Abstract

The invention relates to a system and method for matching searches and promoting commodities, which are applied to detailed pages of specific commodity/service ordering goods on e-commerce ordering network platforms (websites for reserving, shopping and the like) by displaying other trader commodities with the highest degree of association with a specific commodity in a match recommendation frame manner, and can provide all online traders with the most precise and convenient online shopping alliance and precise marketing and promoting channels under the customized match requirements. Meanwhile, the system and the method disclosed by the invention also provide a platform for all e-commerce ordering platforms/websites to exchange resources and share benefits so that mass online traders can also bring the promoting effect to other e-commerce marketing traders or acquire benefit sharing in sales according to self flow and client crowds while introducing other trader commodities by running the promoting codes disclosed by the invention on the respective operated e-commerce ordering network platforms.

Description

A kind of system and method that the extension service of commodity coupling is provided

Technical field:

The present invention relates to computer networking technology, particularly a kind ofly utilize search engine technique, web page semantics analytical technology, information matches technology, network trading order dividing technology and by promotion effect or actual purchase effect paying technology, and these a little technology are carried out creationary integration and utilization, created the present invention.

Background technology:

Along with Internet development, ecommerce has been one of of paramount importance utilization service in the internet.Shopping online and ONLINE have all become one of important behavior of people's online, enjoy the shopping booking service of the convenient and hommization that ecommerce brought.Network has been not only as consulting the media of information, also is the platform that people carry out more business activity.

In current social, every profession and trade, the numerous and confused e-commerce platform of setting up oneself of each enterprise have been opened up new network selling channel, have accumulated a large amount of merchandise news and user data on numerous e-commerce transaction websites.But, information sharing between the internet electronic business website, business integration remain a difficult problem, though people can rely on network joint function or search engine at the website internetwork roaming, but owing to lack the intelligence service, the e-commerce transaction website similarly is an information island one by one, the consumer can not obtain more commodity information on a website, must visit a plurality of orders website compares and selects, owing to waste time and energy, ecommerce subscribe platform loses the chance of seeking best promotion or increasing income; On the other hand, it is numerous that website service/class of service is ordered in specialized ecommerce, be which huge electronic commerce network platform all can't satisfy all consumer demands, so e-commerce merchants does one's utmost to expand the scope of business of oneself for the needs that satisfy the consumer as far as possible, make the operation cost of enterprises rising of being forced, cause business event too fat to move.Moreover, the electronic commerce network platform is that passive wait client initiatively finds, just can finish transaction, and there is the e-commerce transaction website of thousands of these classes in the present whole world, and in continuous increase, so only well-known website, otherwise the e-commerce transaction website will be submerged in the ocean of network and be difficult to be found.

Cause such situation thus:

1, because the self-isolation of e-commerce website, make resource and interests between the e-commerce website not share, but division, each independently electronic commerce network businessman only want by on the platform of himself, obtaining to exclusively enjoy repayment, even do one's utmost to repel other electronic commerce networks, even with oneself there not being other electronic commerce networks of service conflict, the resource of the e-commerce platform of himself is maximized the use and having lost extra more income interests.

2, the whole resource of ecommerce is disperseed or is repeated, loose interconnectivity between the website, and information island is outstanding, lacks the platform that resource is exchanged, and can not finely utilize the advantage of each e-commerce platform to satisfy more internet subscriber.

3, the businessman/enterprise of ecommerce subscribe platform is in order to promote self platform, and the undue traditional network marketing service mode (as concentrating on the search advertisements marketing domain) now that relies on, cost is huge, effect also can't be assessed, very press for the network marketing service idea and the pattern of innovation, for e-commerce merchants/enterprise provides profound network marketing service, the network marketing of electronic commerce network platform consumption potential is discharged, reduce cost of marketing or cost free simultaneously, even acquire an advantage.

Goal of the invention:

Fundamental purpose of the present invention addresses the above problem exactly, it is on the concrete commodity order goods detail page interface that is used in ecommerce subscribe platform/website, with coupling recommend box form show with other the closest businessman's platforms of this concrete commodity degree of correlation in the network exact of commodity coupling extension service of the goods and services popularization pattern of marketing!

A further object of the present invention be exactly allow e-commerce website by least cost of the present invention or nearly cost free for own platform obtains the formula network promotion of maximized ecommerce alliance, enlarge the marketing channel and the merchandising amount of businessman.

The 3rd, for being provided between all ecommerce ordering platforms, resource exchanges, and allow e-commerce merchants introduce and the commodity business that oneself needs to replenish, and utilize self platform flow or client's advantage, obtain extra economic interests by the benefits-sharing pattern.

Technical scheme:

In order to realize purpose of the present invention, need finish with next sequence operative flow process, it is achieved in that the user passes through computer interconnected network, utilization is arranged on software systems on the server, finish " commodity are included process ", " promoting the commission setting up procedure ", " code generation process ", " code operational process " and " commission procurement process " this five big workflow on demand, could realize that commodity precisely mate under the uncontested industry situation of e-commerce merchants, the pattern of benefits-sharing.If wherein businessman only selects to throw in the extension service of commodity coupling and but do not run demand, then its need are finished " commodity are included process " and " promoting the commission setting up procedure " these 2 workflows; The businessman that does not need to throw in the extension service of commodity coupling if businessman only selects to run commodity coupling extension service, its needs are finished " commodity are included process ", " code generation process " so, " code operational process " and " commission procurement process " these 4 workflows get final product; If businessman not only selects to throw in but also select operation of the present invention, its step is as follows so:

Step 1, commodity are included process: include all commercial articles ordering commodity detail page information of successfully confirming and passing through the registered trader of audit, to immediately all e-commerce websites of including be analyzed and rank, and draw the score value of analysis and rank and be kept at the system website credit database; To move another part background program with this simultaneity factor, all commodity info webs are kept at system's merchandising database, the commodity info web draws commodity core keyword through the merchandise news analytic system simultaneously, and under the effect of keyword converting system, convert these commodity core keywords to relevant indexing key words, and be kept in the system core glossarial index database;

Step 2, promote the commission setting up procedure: throw in the Merchant Account of network of the present invention businessman by internet login native system, select to promote charging way according to the demand of self, and bid in commission and management system to be set to carry out self-defined setting, then this configuration information is kept at system's commission and is provided with in the content data base;

Step 3, code generation process: after runing login system of the present invention of network of the present invention businessman, also after selecting to meet the popularization charging way of own demand, self-defined the relevant information that matching condition is provided with system is set, and these information are kept at system matches are provided with in the content data base, code generating system will be voluntarily optimization information and generate embedded promotional code, at last code is embedded on the ecommerce subscribe platform of businessman self operation;

Step 4, code operational process: the promotional code that is embedded in the ecommerce subscribe platform of businessman, when the user triggers a certain concrete commercial articles ordering detail page, to trigger and be created on the optimal final searching key word of the degree of correlation under this businessman's matching condition restriction automatically and make it the searching system merchandising database, obtain the coupling commodity of this concrete commodity optimum matching with it, and recommend to make up under the effect of frame generation system the generation coupling with these concrete commodity in coupling and recommend frame, be presented in the lump in this commodity detail page;

Step 5, commission procurement process: recommend frame by coupling and brought promotion effect or when selling as the cyber ordering person, system will adjust promotion expense according to the popularization charging way that operation network provider family of the present invention is selected in advance, and give operation network of the present invention businessman with this reimbursement of expense.

According to above-mentioned in this technical scheme, when the subscriber clicks a certain concrete commercial articles ordering commodity detail page on businessman's platform of operation commodity coupling extension service, system will trigger the promotional code that operation is embedded in this businessman's platform immediately, and finish " being created on the optimal final searching key word of the degree of correlation under matching condition restriction of this businessman ", this event procedure is a process that very complicated COMPREHENSIVE CALCULATING is analyzed, and finishes following steps at this incident process need and could realize:

Steps A, system will trigger the merchandise news analytic system simultaneously, and make its merchandise news that derives these concrete commodity originally be kept at the indexing key words of relevant these concrete commodity in the system core glossarial index database;

Step B, system be the trigger message matching system simultaneously, and makes it derive this businessman originally to be kept at the matching condition that system matches is provided with in the content data base content information is set;

Step C, system will trigger commodity data simultaneously and search for real-time update the system, and search for this detailed interface of concrete commodity of this businessman in real time, obtain in real time this businessman this commodity detail page the commodity core information and obtain latest data, system's merchandising database is repaired and be kept to corresponding legacy data.

Step D, the result that immediately steps A and step B drawn according to internal mechanism effectively in conjunction with and generate final searching key word.

Equally in this technical scheme, be implemented in generation coupling recommendation frame in the concrete commodity commodity detail page afterwards and finally according to " being created on the optimal final searching key word of the degree of correlation under this businessman's matching condition restriction " of being set forth, this also is the workflow of a complexity, only finishes following steps and could realize setting forth in the technical program invention effect and the result that will reach:

Step I, final searching key word are with the searching system merchandising database, retrieval obtains the result of the coupling commodity of qualified with it degree of correlation the best, simultaneously in all Business Information that also under having, concern with this result, comment the analysis that originally is kept at e-commerce website in the system website credit database of valve system derivation and the score value of rank according to businessman/website, obtain the final affiliated businessman of these commodity then;

Step II, obtain the result of businessman under coupling commodity and coupling commodity final after, the OnNow commodity data is searched for real-time update the system, come real-time retrieval should be final under businessman the coupling commodity the commodity core information and revise in real time and confirm;

The coupling commodity that Step II I, acquisition correction are confirmed will be recommended under the work of frame generation system in coupling, the concrete commodity of coupling commodity and this platform order are combined according to system's display requirement, and recommended the form of frame to be presented at the commodity detail page of this platform in the lump with coupling.

Same according to above technical scheme, further set forth the device technique scheme that realizes benefits-sharing of the present invention, this device scheme is divided two kinds of patterns, and a kind of is the device of selling charging way by CPS, the another kind of device of pressing CPC click charging way or CPA behavior charging way.

Press the device that CPS sells charging way, need finish following 4 steps:

Step 1, cyber ordering person trigger (click) by ecommerce subscribe platform and mate the order key of recommending in the frame, go to the ordering system of native system, finish all links that place an order (comprising the payment link);

Step 2, order separate system will generate order automatically and be notified to the affiliated businessman of order goods, and by businessman's login native system Merchant Account, start order and get system, all information (as address, consignee, contact method etc.) of order under obtaining then;

Step 3, businessman's voucher delivery of obtaining order, the payment of order payment for goods meanwhile separate system will according to circumstances start, and the order payment for goods is directly imported to businessman under the order;

Step 4, when order payment for goods payment separate system starts, promote the soft dollars system and also will directly from the order payment for goods of coupling commodity, extract corresponding brokerage charges, and pay operation businessman of the present invention.

In like manner, press the device that CPC clicks charging way or CPA behavior charging way, also must finish following steps:

Step 1, cyber ordering person trigger coupling by ecommerce subscribe platform and recommend order key in the frame, go to other ecommerce subscribe platforms the coupling commercial articles ordering the commodity detail page and finish all links that place an order (comprising the payment link);

Step 2, promotion effect tracker will be followed the tracks of and test cyber ordering person's vaild act, and the result is fed back to the soft dollars system that promotes;

Step 3, promote the soft dollars system and carry out commission according to the result of test and calculate, and at the appointed time in the scope, give operation businessman of the present invention soft dollars.

Described ecommerce subscribe platform, comprise network reserved and shopping at network, be meant by network and realize commodity or serve the process of transferring to personal user (consumer)/businessman from businessman/seller, cash flow in whole process, logistics and information flow, wherein any one link has the system or the website of the participation of network, all be referred to as ecommerce subscribe platform or e-commerce website, it not only comprises the e-tail of enterprise self-determining exploitation or the platform (B2C of reservation, the business to consumer), as store, Tokyo (www.360buy.com), ordering platform (the C2C that also comprises third party's ecommerce, the consumer to consumer), on-line shop as Taobao (www.taobao.com) character platform, also comprise simultaneously the software of building self-service separate network ordering platform by other software business mans for enterprise, as ShopEx software, also comprise the platform of B2B direct-on-line transaction.

The employed main system of the inventive method is composed as follows: the merchandise news analytic system, businessman/website credit is commented valve system, code generating system, the keyword converting system, commission is bidded management system is set, matching condition is provided with system, commodity data is searched for real-time update the system, ordering system, coupling is recommended the frame generation system, the order separate system, order is got system, order payment for goods payment separate system, promote the soft dollars system, promotion effect tracker and rate of exchange search system.These systems are the software by job order and function setting, it is the system of principal character of the present invention, but do not represent that these form all systems of the present invention (these systems are described, its purpose is not to be limit or to limit the invention to disclosed precise forms) exactly.The all right synchronous operation of these systems is on various servers, as brand servers such as DELL, Compaq, IBM.

Each subsystem concrete function is explained as follows:

A) merchandise news analytic system: an information semantic analyzer, it is to carry out information analysis on the basis by information such as the item property/parameter of the commodity detail page that grasps commercial articles ordering, buyer's guide, prices, utilize internal system entry recognition technology and digging technology efficiently, through the magnanimity computing, and best a group or several groups of commodity core keywords of simplifying most of final formation.

B) code generating system: computer system is according to user's configuration information, converts it into the code that a cover can move, and runs businessman of the present invention and this code can be embedded on the own ecommerce subscribe platform of runing and move.

C) keyword converting system: be the commodity core keyword that the merchandise news analytic system is drawn, information such as the merchandise news of establishing in according to the present invention sorts out, comprehensive and weight and associative key coupling are changed under the combined action of dictionary, change into the relevant indexing key words that matches, and making these index keys give different weight/specific gravity factors, its inside also has an associative key coupling conversion dictionary simultaneously.

D) commission is bidded management system is set: be one and optimize recommendation, lock onto target, the system of the popularization bid price scheme of promotion, the commission ratio can freely be set or effectively click price for throwing in businessman of the present invention, by this system of the recommendation probability that can optimize and improve the commodity match service of throwing in businessman of the present invention is set, it also comprises 3 principal character options simultaneously: 1. locking is regional, time, the commodity classification, industry field, the locking of the mode of priority of bidding that is carried out during targets such as electronic commerce network preferentially is provided with preference, the coupling of the ratio of reducing the price when 2. commodity couplings being set the recommending function items that reduces the price, 3. push in the real time propelling movement mode and throw in commodity coupling extension service businessman businessman's activity promotional advertisement function items of self-service promotional advertisement content entirely.

E) businessman/website credit is commented valve system: all e-commerce websites of including are analyzed the score value that draws with rank, and it comprises that the credit value of an e-commerce website, quality, commission bid ranking and the internal system of estimating satisfaction, other weight of website inside trade category, content give the score value of the comprehensive evaluation that each e-business network stands firm.

F) matching condition is provided with system: run businessman of the present invention and can be provided with by this and carry out area locking, the time location, the commodity classification is got rid of or locking, industry field is got rid of or locking, website locking or eliminating, keyword increases or negates to wait conditional information and can carry out the hunting zone of conditional filtering and precisely locate, thereby determine that the commodity that institute recommends to mate in operation businessman of the present invention platform are to meet the commodity that the matching condition of runing businessman of the present invention is provided with requirement, can also specify the commodity of the desired introduction of businessman of operation invention, even can use with the website and locate, autonomous locking or get rid of the targeted website, no matter its scale.

G) commodity data is searched for real-time update the system: the search check corrector of a real-time, commodity core information in the real-time ferret out commodity commodity detail page, and revise in real time and upgrade the data that originally are kept in the merchandising database by this Search Results, and reach the data in real time correction with this and confirm, it is consistent synchronously with webpage information data to keep preserving data, guarantees that the data of reacting are accurate.

H) ordering system: finish order under calmly and the system of payment and settlement by common down single process.

I) order separate system: the system that shunts and distribute to businessman under it according to the rule of businessman under the commodity voluntarily.

J) order is got system: the order that the order separate system distributes is got on the account management backstage of himself by businessman under the order, and obtains all information (as address, consignee, contact method etc.) of affiliated order.

K) order payment for goods payment separate system: will carry out the branch flow distribution and the system that pays the affiliated businessman of order of order payment for goods according to the shunting and the distribution principle of order separate system.

L) promote the soft dollars system: with the valid data of promotion effect or sales situation monitoring, in conjunction with bid commission ratio that management system is set or click price factor such as price and carry out that commission is calculated and the system of clearing payment of commission.

M) promotion effect tracker:, simultaneously detected vaild act data result is fed back to the system that promotes the soft dollars system by following the tracks of code tracking cyber ordering person's behavior.

N) coupling is recommended the frame generation system: be an integrated display system, it is to be responsible on demand information aggregation being got up and as required in system that the commodity detail page shows.

O) rate of exchange search system: be determine the coupling commodity in coupling is recommended frame after, the commodity core keyword of the coupling commodity that draw by the merchandise news analytic system comes the searching system merchandising database to obtain the price of all different businessmans and with the system of comparative price form display result.

Below be several system databases of the main feature of the present invention, but do not represent that these are exactly the database (these databases are described, its purpose is not to be limit or to limit the invention to disclosed precise forms) of composition all types of the present invention system.Here explain simultaneously, the database of all different systems of indication of the present invention all is a general reference notion, represents the relevant database such as the DB2 of various forms, Oracle, and SQL, Server etc. also can select free database such as MySQL etc.

1) system's merchandising database: preserve and include the commodity info web of all e-commerce merchants and the database of commodity core information.

2) system website credit database: preserve all e-commerce websites of including and analyze score value with rank, it comprises that the credit value of an e-commerce website, quality, commission bid ranking and the internal system of estimating satisfaction, other weight of website inside trade category, content give the score value of the comprehensive evaluation that each e-business network stands firm.

3) associative key coupling conversion dictionary: each keyword in this dictionary all has the corresponding coupling conversion vocabulary that is associated that has with it, and according to special requirement and rule, and different coupling conversion vocabulary all has the different degrees of correlation with being converted between the vocabulary.

4) system core glossarial index database: under the response of keyword converting system, the database together that commodity core the keyword indexing key words that converts to and different weight/specific gravity factors that it contains are preserved in the lump.

5) system matches is provided with content data base: preserve operation businessman of the present invention is provided with conditional informations such as locking area that system is provided with, time, commodity classification, industry field by matching condition database.

6) system's commission is provided with content data base: preserve to throw in businessman of the present invention and bid the database that option and relevant content information are set in the management system is set by the self-defined commission that is provided with

Description of drawings:

Fig. 1 commodity are included process and system core glossarial index database initialize process flow diagram

Fig. 2 promotes the process flow diagram of commission setting up procedure

Fig. 3 promotional code product process figure

Fig. 4 commodity are the workflow diagram of coupling precisely

Fig. 5 manually confirms the order shunting and the CPS charge mode workflow diagram of payment for goods payment

Fig. 6 system confirms the order shunting and the CPS charge mode workflow diagram of payment for goods payment automatically

Coupling under Fig. 7 CPS charge mode in the commodity detail page is recommended the frame synoptic diagram

Fig. 8 mates commodity detailed survey information display frame synoptic diagram

Fig. 9 mates quick fee register synoptic diagram

The prompting webpage synoptic diagram is ordered in the combination that Figure 10 enters before the settlement center

Figure 11 enters and singly purchases the prompting webpage synoptic diagram before the settlement center

Figure 12 CPC or CPA charge mode workflow diagram

Coupling under Figure 13 CPC or the CPA charge mode in the commodity detail page is recommended the frame synoptic diagram

Embodiment:

The present invention includes new method, device, message format and/or data structure and be used to realize between the ecommerce ordering platform that commodity precisely mate and satisfy the pattern that resource is exchanged benefits-sharing.Below describing is to be used to make those skilled in the art can realize and utilize the present invention, and they all are to provide with its demand with specific application environment.Thereby, explanation is provided and describes for the following description of the embodiment consistent, but purpose does not lie in limit or limits the invention to disclosed precise forms with the present invention.The various modifications of disclosed embodiment are apparent to those skilled in the art, and the General Principle of following elaboration can be applied in other embodiment and the application.For example, although reference flow sheet has been described a series of action, when the execution of an action did not rely on finishing of another action, Dong Zuo order can be different in other embodiments.In addition, independently action can be carried out concurrently.Unless offer some clarification on, the element that in description, uses, move or give advice not to be appreciated that for the present invention it is crucial or basic.And, at this, do not add the one or more items of item expression of quantity restriction.When only referring to an item, can use word " " or similar language.Therefore, the present invention is not limited in shown embodiment, and the inventor regards described any theme of granting patent as.

Although following a lot of place relates to commodity, the embodiment commodity consistent with the present invention comprise that not only commodity/kinds of goods itself also relate to service.For a better understanding of the present invention, below be that some vocabulary are defined.

Definition

" commodity " not only refer to commodity/kinds of goods, also comprise service.

" businessman " is the general reference implication, in the individual or the enterprise of the enterprising industry behavior (ONLINE or shopping online) of doing business of network.

" subscriber " is meant the consumer/enterprise of subscribing or doing shopping on the net.

" extension service of commodity coupling " is meant service name of the present invention.

" concrete commodity " person that is meant the cyber ordering enters the commodity that will order of (in a certain commodity detail page) in the concrete order interface on the operation businessman of the present invention ecommerce subscribe platform, is called " main commodity " in the diagram.

The commodity that are complementary with concrete commodity that " coupling commodity " are meant that the coupling in a certain commodity detail page on operation businessman of the present invention ecommerce subscribe platform recommends to show in the frame.

" commodity detail page " is meant the detailed order webpage of a certain concrete commodity that can directly order in ecommerce subscribe platform, usually, it includes the webpage of contents such as ordering key, buyer's guide, item property/parameter, commodity price, commodity picture and freight charges.

" locking preferentially be provided with preference " is that commission is bidded and is provided with that preferential the bidding of special locking is provided with preference in the management system, it is the mode of priority that is carried out when satisfying targets such as throwing in businessman of the present invention locking area, time, commodity classification, industry field, electronic commerce network, in the target of its locking, will preferentially adopt locking that the scheme that is provided with in the preference preferentially is set, improve its recommendation probability in lock onto target with this.

Carry out information analysis on the basis of information such as " commodity core keyword " item property by grasping the detailed webpage of commercial articles ordering (commodity detail page), buyer's guide, price, utilize internal system entry recognition technology and digging technology efficiently, through the magnanimity computing, and finally obtain best a group or several groups of core keywords meeting the commodity feature most of simplifying most

" indexing key words " be meant under the effect of keyword converting system with the carrying out of commodity core keyword and coupling weight information after comprehensive and convert relevant keyword to commodity all functions

" promotional code " is the system optimization of one group of process, is embedded in the embedded code that can move the extension service of commodity coupling in the other system automatically.

" commodity core information " be meant the essential information that institute can not lack in the commodity detail page in the electronic commerce network and construct the commodity network order must satisfy the requirements or the information general name of function, it comprises that item property, buyer's guide, commodity price, commodity freight charges, commodity effectively order after sale service of phase, commodity web page interlinkage situation, commodity or the like.

" CPS sells charging way " is according to the charging way that pays commissions after the merchandise sales successes.

" CPC clicks charging way " produces authentic and valid click behavior charging way after seeing advertisement according to the website visiting user.

The charging way that pays commissions during marketing monitoring point success behavior that " CPA behavior charging way " arrives that the advertiser sets according to the guiding user.

" coupling recommend frame " is to show by coupling to recommend combination under the effect of frame generation system to generate the property frame of commodity coupling in a certain commodity detail page, and its content displayed comprises coupling trade name, commodity thumbnail pictures, matching commodity price, articles storage key, mates quick fee register, coupling commodity detailed survey information display key/frame, coupling businessman network address, business trust authentication information key, order key or the like.

" commodity are effectively ordered the phase " be meant commodity be in can the success the effective time period that places an order/sell.

" commodity web page interlinkage situation " is meant the situation that the link of the commodity detail page of order goods occurs, and can be divided into 2 kinds of situations: a kind of be the commodity web page interlinkage can normally use and ordering information effective; And another kind of situation is sometimes because the e-commerce merchants system goes wrong or factor such as commodity deletion, and it is deleted or do not exist to make the commodity detail page of order goods can not normally open or make it this concrete goods order web page interlinkage.

" mating quick fee register " is the quick device of calculating that calculates the combination order price of concrete commodity and coupling commodity or singly purchase valency

" coupling commodity detailed survey information display frame " not only will show all details of coupling commercial articles ordering, and comprise the businessman's activity promotional advertisement function items that shows in the real time propelling movement mode, meanwhile its commodity core keyword that also comprises the coupling commodity that draw by the merchandise news analytic system comes the searching system merchandising database to obtain the price of all different businessmans and with the rate of exchange search system of comparative price form display result.

" coupling reduce the price function items " is the ratio of reducing the price when the commodity coupling being set recommending, the coupling ratio of reducing the price that all commodity in a certain businessman can be set also can be according to the commodity classification difference the different ratios of reducing the price of mating to be set, simultaneously it comprises also that combinations matches is reduced the price and singly purchases the coupling two kinds of forms of reducing the price, under general principle, combinations matches is reduced the price should be higher than singly to purchase and is mated the ratio of reducing the price, promote the subscriber more to order goods of joint with this, expand sales volume.

Below in conjunction with accompanying drawing, embodiments of the present invention are described.

The exemplary embodiment consistent with the present invention

Fig. 1 be with exemplary embodiment of the present invention (100) in the operation that is performed and the flow chart of steps of use and/or generation.At first, no matter be to throw in the B of businessman of the present invention (101) still to run the A of businessman of the present invention (102) and all need to login the computer system that can connect the internet, the product of doing business of going forward side by side are included process.Carrying out the work that commodity must be finished businessman's Accreditation System (103) before including process.Businessman's Accreditation System (103) is a system software that operates on the apps server, it is finished by the http agreement of standard with extraneous communication, be that the visitor is promptly addressable by browser, businessman can connect the computer system of internet by login, according to the needs that information is filled in, the step of finish application, successfully register, examining.After B of businessman (101) and the A of businessman (102) finish audit, businessman of the present invention/website credit comments that valve system (109) will include all, and their e-commerce website analyzes with rank and draw relevant score value, and is kept at system website credit database (110).Meanwhile, the present invention will move another part background program, and webpage merchandise news acceptance system (104) will start, and include the commodity detail page of all commodity, and be kept at system's merchandising database (105) in real time; And simultaneously, merchandise news analytic system of the present invention (106) is carried out information analysis on the basis to the commodity relevant information in the extracting businessman ecommerce ordering platform (information such as item property, buyer's guide, price), utilize internal system entry recognition technology and digging technology efficiently, through the magnanimity computing, and best a group or several groups of commodity core keywords meeting the commodity feature most of simplifying most of final formation.Under keyword converting system according to the present invention (107) influence, commodity core keyword changed into match relevant indexing key words and give different weight/specific gravity factors, be kept at then in the system core glossarial index database (108).

As mentioned above, be kept at the analysis of the businessman's e-commerce platform in the system website credit database (110) and the score value of rank, it comprises that the credit value of an e-commerce website, quality, commission bid ranking and the internal system of estimating satisfaction, other weight of website inside trade category, content give the score value of the comprehensive evaluation that each e-business network stands firm, and its affiliated ranking that will influence the coupling commodity concerns.And keyword converting system of the present invention (107) effect the coupling weight coefficient and the relation of indexing key words down will directly influence the result of the coupling commodity that final searching key word and then influence draw.

As mentioned above, with reference to figure 1, lift the process that the demonstration example explanation generates indexing key words:

The commodity detail page of 1, including is the order interface of the relevant IBM of sale notebook, and the commodity core keyword that draws after resolving via merchandise news analytic system of the present invention (106) is: " IBM notebook ".At this moment, under keyword converting system of the present invention (107) influence, this commodity core keyword may change into indexing key wordses such as " IBM notebook bag ", " IBM server ", each indexing key words of while, and the present invention can give its different weight coefficients and relation.Here " IBM notebook bag " may be than the weight coefficient height of " IBM server ", so at it next in the program during retrieval commodity, IBM notebook bag coupling recommends the probability can be than IBM server height;

2, again such as, the content of certain ecommerce ordering platform one concrete commodity detail page is that Shanghai is to Pekinese's plane ticket booking, the commodity core keyword that draws behind commodity information analysis system (106) so is " Beijing; air ticket ", so under keyword converting system of the present invention (107) influence, these 2 commodity core keywords will convert the indexing key words in " Beijing; hotel reservation " to, the weight coefficient of 2 indexing key wordses here is identical and must concerns, when retrieving commodity so, can mate recommendation to the commodity of the indexing key words search condition that meets " Beijing; hotel reservation ".

As mentioned above, ATM layer relationsATM is passed in the action of a lot of trigger events not necessarily order, much action is all concurrent carries out, when including merchandise news and be kept at system's merchandising database (105), the present invention has also triggered merchandise news analytic system (106) and has carried out information analysis as webpage merchandise news acceptance system (104); Successfully registering first and by the A of businessman (102) and the B of businessman (101) after the audit, the analysis of its platform and the score value of rank calculate and these 2 processes of including of all commodity also can be generations synchronously.

Promote commission setting up procedure content (200) and see Fig. 2, throw in the B of businessman of the present invention (101), login Merchant Account login system of the present invention (202) by the internet equally and select to promote charging way (203) according to the demand of self, bid to be provided with and option and related content be set in the management system (204) by the self-defined commission that is provided with then, and these are kept at system's commission are provided with in the content data base (205).

Here the commission of Chan Shuing is bidded and management system (204) is set for throwing in the businessman that the present invention carries out the extension service of commodity coupling, be a very crucial system, and its option content will change to some extent along with the variation of demand.Here several Core Features of its that must illustrate: 1, all commodity classifications can freely be set with unified commission ratio or effectively click price form setting, and optimize and improve the recommendation probability of the commodity match service of throwing in businessman of the present invention thus; 2, in order to meet input and to lock by targets such as area, time, commodity classification, industry field, electronic commerce networks, can bid by commission is provided with locking in the management system (204) and preference preferentially is set preferentially locks and adjust bid price scheme; 3, promote the effect or the sale of popularization, commission is bidded to be provided with to also have in the management system (204) and is mated the function items that reduces the price, the ratio of the reducing the price when recommendation of commodity coupling is set, this is provided with the coupling that can carry out all commodity of a certain businessman ratio of reducing the price also can be according to the commodity classification difference the different ratios of reducing the price of mating to be set, simultaneously it comprises also that combinations matches is reduced the price and singly purchases the coupling two kinds of forms of reducing the price, under general principle, combinations matches is reduced the price should be higher than singly to purchase and is mated the ratio of reducing the price.

As mentioned above and described with reference to the method for figure 2, popularization charging way according to the invention (203) roughly has 3 kinds of modes: 1, CPC clicks charging way: produce authentic and valid click behavior charging way after seeing advertisement according to the website visiting user; 2, CPS sells charging way: according to the charging way that pays commissions after selling successfully; 3, CPA behavior charging way: the charging way that pays commissions during the marketing monitoring point success behavior that arrives that the advertiser sets according to the guiding user.

Fig. 3 can be used to make promotional code generate exemplary illustration (300) process flow diagram by the mode consistent with the present invention.Run the A of businessman of the present invention (102), login Merchant Account login system of the present invention (202) by the internet equally,, select to promote charging way (203) then according to the operation needs of self.Afterwards; the self-defined area that is provided with locks in matching condition is provided with system (302); the time location; the commodity classification is got rid of or locking; industry field is got rid of or locking; the website is got rid of or locking; keyword increases or conditional information such as negates; and the process matching condition is provided with locking hunting zone or accurate location that system (302) screens these a little conditions; this makes that the coupling commodity of the recommendation that will move are to meet the desired or commodity that locked of the A of businessman (102) (because e-commerce merchants all can have a natural protection consciousness for the business of self managing on the platform of the A of businessman (102); so meet the A of businessman (102) commodity desired or that locked and generally all be the commodity with the professional uncontested state of its operation, so just can avoid the service competition of other businessmans).Certainly, the precise locating function that system (302) is set by matching condition also can be specified the commodity of the desired introduction of the A of businessman (102), even can use with website location, independently locking or get rid of the targeted website, no matter its scale.System is provided with the A of businessman (102) matching condition after finishing automatically and option conditional information content in the system (302) is set is kept at system matches content data base (303) is set.Code generating system of the present invention (304) will generate one group of association code according to the information that above operation is preserved, and form visual embedded promotional code through optimizing the back.The A of businessman (102) is embedded in this promotional code on the ecommerce subscribe platform (305) of its operation.Since then, the A of businessman (102) has just finished it work of finishing need be set.As long as the cyber ordering person will start the association code operation when visiting the commodity detail page of ecommerce subscribe platform (305) of its operation automatically, generate coupling and recommend frame.

Fig. 4 can be used to the process flow diagram that the mode consistent with the present invention carried out the exemplary method of the operation that is embedded in the promotional code on businessman's platform (400).Shown in event box (401), the cyber ordering person at first must enter the ecommerce subscribe platform (305) of the A of businessman operation by the internet, open the commodity a order goods detail page (700/1300) of the A of businessman (102) website then, the promotional code that is embedded in the ecommerce subscribe platform (305) of the A of businessman (102) operation so will trigger simultaneously and start 3 background programs of the present invention (it is concurrent that their triggering starts): 1, to trigger merchandise news analytic system (106) simultaneously, and make it derive this merchandise news originally to be kept at the indexing key words that obtains commodity a in the system core glossarial index database (108); 2, trigger message matching system (302) simultaneously, and make it derive this businessman originally to be kept at system matches and to be provided with and to obtain the A of businessman (102) matching condition in the content data base (303) content information is set; 3, system will trigger commodity data simultaneously and search for real-time update the system (402), and search for the A of this businessman (102) website commodity detail page in real time, obtain in real time the A of businessman this concrete commodity commodity detail page the commodity core information and obtain latest data, system's merchandising database (105) is repaired and be kept to corresponding legacy data.The internal mechanism according to the present invention will be provided with content information and carry out information integrated and conditional filtering once more obtaining commodity a indexing key words and obtaining the A of businessman (102) matching condition, generate the most qualified final searching key word (403).

Here need to explain, in described above and Fig. 4, " obtain the indexing key words of commodity a " and the relation and the difference of " obtain businessman's A matching condition content information is set ":

" obtaining the indexing key words of commodity a " with " obtain businessman's A matching condition content information is set " all is that internal mechanism effectively combines the formation basic condition that must not lack that the back forms final searching key word according to the present invention.But they are categories of different field." obtaining the indexing key words of commodity a " is to determine retrieval and mate which kind of commodity, is the key of determining the coupling commodity; And " obtain businessman's A matching condition content information be set " solve be the hunting zone and the location of the coupling commodity that will mate.For example: a mobile phone commercial articles ordering interface, under systemic effect of the present invention, the indexing key words that obtains these commodity may be " mobile phone, mobile phone ornaments, rechargeable card, a mobile phone bag ", if and the matching condition that the businessman of the present invention that operates is provided with is restriction suitcase class and mobile phone recommendation demonstration, so at the final searching key word of this commodity detail page of this operation businessman of the present invention, may be exactly: " mobile phone ornaments, rechargeable card ".

Obviously, final searching key word obtains the commodity of optimum matching with searching system merchandising database (105), and comments the ownership businessman that determines these coupling commodity in the valve system (109) in businessman/website credit.Certainly, if the businessman of these coupling commodity has only a family, businessman/website credit comments valve system (109) automatically it to be decided to be final affiliated businessman so; But under a lot of situations, coupling commodity often have a plurality of businessmans, and businessman so at this moment of the present invention/website credit comments valve system (109) to draw final affiliated businessman for the score value of the comprehensive evaluation that each e-business network stands firm according to the credit value of each e-commerce website, quality, commission bid ranking and the internal system of estimating satisfaction, other weight of website inside trade category, content.With reference to Fig. 4 explanation, the final affiliated businessman of coupling commodity b (404) is the B of businessman, and commodity a is the A of businessman naturally.

After obtaining the coupling commodity b (404) among the B of businessman, commodity data is searched for real-time update the system (402) and is started once more, and the commodity detail page of the coupling commodity b among the B of real time access businessman, the commodity core information of match retrieval commodity b, effectively order the information such as after sale service of phase, commodity web page interlinkage situation, commodity as item property, buyer's guide, commodity price, commodity freight charges, commodity, and revise and upgrade these commodity core informations of these coupling commodity b in real time, and be kept in real time in system's merchandising database (105).So just can guarantee the merchandise news of mating out, effectively and accurately; Also can adjust synchronously with the data of businessman platform and upgrade.

Obtaining to revise the coupling commodity b (404) that confirms recommends under the work of frame generation system (405) in coupling, coupling commodity b and concrete commodity a combination are integrated, and on the A of businessman (102) platform, recommend the form of frame to be presented at together on the commodity detail page of concrete commodity a with coupling.It is an integrated display system that coupling is recommended frame generation system (405), and it is the system that is responsible on demand information aggregation being got up and being shown as required.Because the difference of the original popularization charge mode of selecting of businessman, coupling recommend frame generation system (405) also demonstration to be met the display format of promoting charge mode, mainly are 2 kinds of display formats here: a kind of is that grouping of commodities a+b coupling is recommended frame (406); Another kind of for going to coupling commodity b coupling recommendation frame (407).Here need to prove that because commodity are mated and the relation of mating, commodity a is called as concrete commodity, commodity b is the coupling commodity.

Fig. 5 can be used to need the artificial process flow diagram of confirming the exemplary method (500) of finishing order shunting and the work of CPS charge mode of payment for goods payment by the mode consistent with the present invention.As shown in Figure 5, when the cyber ordering person need enter the A of businessman electronic commerce network ordering platform commodity a order goods detail page (700), will see that the grouping of commodities a+b coupling of the present invention's generation that is presented in the commodity a commodity detail page is recommended frame (406).Obviously, the thinkpad x20 here is concrete commodity a, and IBM notebook bag is coupling commodity b (can with reference to figure 7).If when wanting to buy this grouping of commodities a+b of the present invention's recommendation, needing to click grouping of commodities a+b coupling recommends the frame combination to order key (708), system goes to ordering system of the present invention (501) automatically, the cyber ordering person finishes all needed links of network ordering and formality (comprising payment link etc.), and should make up order and submit to order program of the present invention, the combination order payment for goods of cyber ordering person payment at this moment temporarily is kept in the fund management system of the present invention (the cyber ordering person can return the order payment for goods before order is got by businessman); Order separate system meanwhile of the present invention (502) also will start, and is notified to affiliated businessman with order notice form.According to the rule of the affiliated businessman of commodity, this combination order is distributed to businessman under the commodity.Because being the commodity a order goods detail page (700) that enters the A of businessman electronic commerce network ordering platform, the cyber ordering person carries out the grouping of commodities order, so the concrete commodity a here belongs to the A of businessman (102) naturally, coupling commodity b then is the ownership B of businessman (101); The A of businessman is an operation businessman of the present invention, and the B of businessman throws in businessman of the present invention.A of businessman (102) and the B of businessman (101) at first will login Merchant Account of the present invention, get at order and get one's own order in the system (503) and about all information of affiliated order (as name/unit, contact method, mailing way and address, cargo transport mode and remark information of subscriber or the like).Obtain the A of businessman and the B of the businessman neck single-shot goods of order, to make up the order commodity on hand by the logistics person that is delivered to the cyber ordering, and the cyber ordering person receives to receive behind the commodity and examines goods, need login personal account of the present invention, confirm to start in the system of examining goods (504) that confirms to receive, can activate order payment for goods payment separate system (505) this moment.But after cyber ordering person hand is received and examined goods sometimes, do not start and confirm to receive the system of examining goods (504), the present invention also can under the situation without any objection, also can swash order payment for goods payment separate system (505) in a period of time after businessman's delivery.Order payment for goods payment separate system (505) will be remitted the affiliated businessman (A of businessman, B) of different orders to the order payment for goods respectively according to the total charge (comprising price-purchase order and freight charges) of every order according to the principle of businessman under the order of order separate system (502) distribution.Meanwhile, order payment for goods payment separate system (505) has also started popularization soft dollars system (506) when being activated.Popularization soft dollars system (506) will bid in commission in advance according to the B of businessman (101) the commission ratio or the bid price of management system (204) will be set, and directly extract in the order payment for goods and will promote commission, and pay the A of businessman (102) by system of the present invention.So this pressing sold the effect charging way, can pre-pay promotion expense, also just need not spend any cost of marketing, only need reach under the situation of sale, directly in the order payment for goods, extract a part of payment sales commission out.

Fig. 6 is the process flow diagram that can be used to confirm automatically by the mode resolution system consistent with the present invention the exemplary method (600) of finishing order shunting and the work of CPS charge mode of payment for goods payment.With reference to figure 6 and Fig. 5, resolution system is confirmed the exemplary method (600) of finishing order shunting and the work of CPS charge mode of payment for goods payment automatically and is needed the artificial exemplary method (500) of finishing order shunting and the work of CPS charge mode of confirming the payment for goods payment, all be consistent substantially, difference is: the affirmation system (504) of examining goods of will not needing to receive among Fig. 6 confirms to activate order payment for goods payment separate system (505), but get system (503) when getting one's own order triggering order as the A of businessman and the B of businessman, also the order payment for goods payment separate system (505) that triggers the activation is simultaneously carried out the distribution and the payment working routine of order.

Shown in figure 5 and Fig. 6, the order notice of order separate system (502) and startup order are got the mode of system, can also carry out data-linkage by the open interface (as api interface) of native system order separate system, can not need to login native system under this this situation, businessman can be on himself e-commerce platform order under operation and the management.

Fig. 7 is the better lively explanation A of businessman electronic commerce network ordering platform commodity a commodity detail pages (700) under the CPS charge mode, and the grouping of commodities coupling is recommended the display format and the displaying contents of frame (406).Recommend in frame (406) in this grouping of commodities coupling, show comprise the precious LOGO (701) of coupling, coupling commodity detailed survey information display keys (702), mate quick fee register (703), business trust authentication information key (704), articles storage key (705), coupling trade name (706), the thumbnail pictures (710) of concrete commodity, matching commodity price (707), the thumbnail pictures (712) of coupling commodity, coupling commodity businessman's network address (713), combination order key (708), combination shopping icon (711) and singly purchase link (709).

In the example commodity detail page of Fig. 7,, so just present coupling commodity detailed survey information display frame (800) shown in Figure 8 if the cyber ordering person has selected (for example clicking) coupling commodity detailed survey information display keys (702).Coupling commodity detailed survey information display frames (800) (for example jumping out frame or new webpage) will show coupling all information of commercial articles ordering (801), and it comprises one by the businessman activity promotional advertisement function items management ad content bar (802) that shows in the real time propelling movement mode down, and meanwhile it also comprises a comparative price Search Results (803) in rate of exchange search system effect generation.Businessman's activity promotional advertisement function items is that commission is bidded the feature functionality item of the interior highly significant of management system (204) is set, be to throw in commodity coupling extension service businessman by complete self-service setting and its promotional advertisement content of management, and realize in the mode of real time propelling movement, its displaying contents is the content by the final affiliated businessman of coupling commodity, that is to say, show the promotional advertisement content be which businessman be to recommend coupling commodity in the frame by coupling final what select is the decision of affiliated businessman.The example explanation according to the present invention, it is that affiliated businessman is the B of businessman that its coupling is recommended the coupling commodity in the frame, naturally it shows that businessman is the ad content of the B of businessman.Rate of exchange search system is determine the coupling commodity in coupling of the present invention is recommended frame after, and the commodity core keyword of the coupling commodity that draw by the merchandise news analytic system comes the searching system merchandising database to obtain the price of all different businessmans and with the system of comparative price form polymerization display result.Here will consider no longer that businessman/website credit comments analysis and the rank score value in the valve system, and only need all affiliated businessmans are arranged demonstration by the price comparison mode.

If the cyber ordering person has selected (for example clicking) to mate quick fee register (703), with the fee register (900) of instant playback Fig. 9.As shown in Figure 9, it comprises that (commodity a) are purchased valency (902) with the combination valency (901) and the coupling commodity list of coupling commodity (commodity b) to concrete commodity.Fee register (900) will trigger commodity data of the present invention and search for real-time update the system (402) and commission and bid and coupling in the management system (204) function of reducing the price is set comprehensively responds, and the up-to-date price that is verified is valuated and show.Combination valency (901) as shown in Figure 9 is an example: (concrete commodity are: 6800.00 yuan to obtain concrete commodity of confirming (Thinkpad x20) and the unit price that mates commodity (IBM notebook bag) from the real-time update the system of commodity data search (402); Coupling commodity: 160.00 yuan), (concrete commodity are freight charges: 0.00 yuan; Coupling commodity: 12.00 yuan) and their total price (6972.00 yuan), and these prices will be bidded according to commission coupling in the management system (204) ratio or the numerical value (72.00 yuan) that the coupling of function setting reduces the price that reduces the price will be set, calculate last coupling combination valency (6900.00 yuan), just the cyber ordering person finally buys the price of this goods of joint.The valency of singly purchasing after singly purchasing unit price, total price and coupling that valency (902) only shows the coupling commodity and reducing the price.

In the example commodity interface of Fig. 7, key (708) is ordered in combination if the cyber ordering person has selected (for example clicking), so just presents to make up in the page shown in Figure 10 (1000) to order show bar frame (1001).Show bar frame (1001) is ordered in this combination will show the concrete commodity (1004) of combination order and trade name, freight charges, businessman's title and the commodity thumbnail of coupling commodity (1005).In addition, it also comprises and enters shopping settlement center's key (1002), close key (1003), detailed price viewing area (1006) and singly purchase link (1007).Certainly, if the subscriber has selected singly purchasing when singly purchasing link (1007) among link (709) or Figure 10 in the example commodity detail page of Fig. 7, the capital goes to webpage shown in Figure 11 (1100), will show that in this webpage mating the commodity list purchases show bar frame (1101).No matter the subscriber has selected combination to order still is the service that the commodity list is purchased, and enters shopping settlement center's key (1002) as long as triggered, and all will enter ordering system of the present invention (501), and enter Fig. 5 or program shown in Figure 6.

Figure 12 is the process flow diagram that can be used to the exemplary method (1200) of CPC by the mode consistent with the present invention or the work of CPA charge mode.As Figure 12 and shown in Figure 13, the cyber ordering person also needs to pass through the internet, commodity a commodity detail pages (1300) click that enters the A of businessman electronic commerce network ordering platform goes to coupling commodity b coupling and recommends going in the frame to order key (1302), operation will triggered response at the promotional code of the present invention of the A of businessman platform, and the coupling commodity b that goes on the B of the businessman network platform orders detail page (1201), and also operation thereupon of promotion effect tracker (1202).Promotion effect tracker (1202) is incited somebody to action in real time and the behavior of tracking network subscriber on the order goods detail page of the coupling commodity b on the B of the businessman network platform (1201) constantly, and the data result of vaild act is fed back to the soft dollars system (506) that promotes.Promoting soft dollars system (506) will carry out the commission accounting by the vaild act that calculates and analyze the cyber ordering person, and a commission result who adjusts is deducted in the marketing promotion expense that the B of businessman prestores, and pay the A of businessman then.

Here need to prove: though CPC is the same with CPA charging working routine, but the monitoring of the vaild act of its calculating is different with available point, so promotion effect tracker (1202) will be according to any obtain manner and the calculating commission method of carrying out corresponding vaild act data in these 2 kinds of charge mode of businessman's selection.On the other hand, CPC and the CPA marketing development expenses that need prestore are used for the smooth and easy and timely of protected commissions payment.

Figure 13 is display format and the displaying contents that the coupling of the A of businessman electronic commerce network ordering platform commodity a order goods detail page (1300) lining of selection CPC or CPA charge mode is recommended frame (407).According to the method for Figure 12, its displaying contents also will recommend the displaying contents of frame (406) to have corresponding different with grouping of commodities coupling under the CPS charge mode.Difference is: grouping of commodities coupling recommends the singly shopping icon (1301) of frame (407) lining to replace combination shopping icon (711), go to and order key (1302) and replace combination and order key (708) under CPC or the CPA charge mode, has deleted coupling quick fee register (703) simultaneously.

Claims

1. a concrete commodity that is used in ecommerce subscribe platform/website is ordered on the interface, realization match retrieval with the goods and services in other businessman's platforms that coupling recommendation box form shows and this concrete commodity degree of correlation is the closest is mated commodity with showing, mate the system and method for extension service for the commodity that provide resource to exchange benefits-sharing between all ecommerce ordering platforms simultaneously, it is characterized in that this method may further comprise the steps:

Step 1, commodity are included process: include all commercial articles ordering commodity detail page information of successfully confirming and passing through the registered trader of audit, businessman/website credit comments valve system to analyze and rank all e-commerce websites of including, and draws the score value of analysis and rank and be kept at the system website credit database; Meanwhile system will move another part background program, all commodity info webs are kept at system's merchandising database, analysis draws commodity core keyword to the commodity info web through the merchandise news analytic system simultaneously, and under the effect of keyword converting system, convert these commodity core keywords to relevant indexing key words, and be kept in the system core glossarial index database;

Step 2, popularization commission setting up procedure: throw in the Merchant Account of the network businessman of commodity coupling extension service by internet login native system, select to promote charging way according to the demand of self, and bid in commission and management system to be set to carry out self-defined setting, then this configuration information is kept at system's commission and is provided with in the content data base;

Step 3, code generation process: behind the network businessman login native system of operation commodity coupling extension service, also after selecting to meet the popularization charging way of own demand, self-defined the relevant information that matching condition is provided with system is set, and these information are kept at system matches are provided with in the content data base, code generating system will be voluntarily optimization information and generate embedded promotional code, at last code is embedded on the ecommerce subscribe platform of businessman self operation;

Step 5, commission procurement process: recommend frame by coupling and brought promotion effect or when selling as the cyber ordering person, system will adjust promotion expense according to the popularization charging way that the network provider family of throwing in the extension service of commodity coupling is selected in advance, and this reimbursement of expense be given the network businessman of operation commodity coupling extension service.

2. in accordance with the method for claim 1, it is characterized in that, 5 above-mentioned complete steps are steps of not only having selected to throw in but also having selected the required system of businessman of operation commodity coupling extension service to carry out, if but businessman only selects to throw in the extension service of commodity couplings and does not run commodity coupling extension service demand, then its need are finished commodity and are included process and these 2 workflows of popularization commission setting up procedure, and for example fruit businessman only selects to run commodity coupling extension service and does not need to throw in, and it need be finished commodity and include process so, code generation process, these 4 workflows of code operational process and commission procurement process get final product.

3. in accordance with the method for claim 1, it is characterized in that, described ecommerce subscribe platform/website is to comprise network reserved and shopping at network, be meant by network and realize commodity or serve the process of transferring to personal user (consumer)/businessman from businessman/seller, cash flow in whole process, logistics and information flow, wherein any one link has the system of the participation of network, all be referred to as ecommerce subscribe platform or e-commerce website, it not only comprises the e-tail of enterprise self-determining exploitation, wholesale or subscribe platform (B2C, the business to consumer), as store, Tokyo (www.360buy.com), ordering platform (the C2C that also comprises third party's ecommerce, the consumer to consumer), as the on-line shop in Taobao (www.taobao.com) the character platform, also comprise simultaneously software by other software business mans separate network ordering platform of professional on-line shop management system for enterprise builds, as ShopEx software, also comprise the platform of B2B direct-on-line transaction.

4. in accordance with the method for claim 1, it is characterized in that, wherein said merchandise news analytic system is an information semantic analyzer, it is to carry out information analysis on the basis by information such as the item property/parameter that grasps the detailed webpage of commercial articles ordering (commodity detail page), buyer's guide, prices, utilize internal system entry recognition technology and digging technology efficiently, through the magnanimity computing, and the final system that can generate best one group or several groups commodity core keyword of simplifying most.

5. in accordance with the method for claim 1, it is characterized in that, wherein said keyword converting system is a kind of associative key coupling conversion dictionary that contains, and according to the merchandise news of establishing in the system sort out, information such as comprehensive and weight and associative key coupling change under the combined action of dictionary, change into the relevant indexing key words that matches, and make these indexing key wordses give the system of different weight coefficients.

6. in accordance with the method for claim 1, it is characterized in that, throw in commodity coupling extension service businessman or operation commodity coupling extension service businessman no matter be, its prerequisite is that they must have the ecommerce subscribe platform that can normally run, and successfully the commodity of its ecommerce subscribe platform is indexed in system's merchandising database.

7. in accordance with the method for claim 1, it is characterized in that, concrete commodity should be the commodity that belong to two or more different businessmans respectively with the coupling commodity that match, but businessman is provided with except the requirement that comprises oneself commodity in matching condition is provided with system.

8. in accordance with the method for claim 1, it is characterized in that, it is the system that all e-commerce websites of including is analyzed the score value that draws with rank that wherein said businessman/website credit is commented valve system, it comprises that the credit value of an e-commerce website, quality, commission bid ranking and the internal system of estimating satisfaction, other weight of website inside trade category, content give the score value of the comprehensive evaluation that each e-business network stands firm this score value content, and its affiliated ranking that will influence the coupling commodity simultaneously concerns.

9. in accordance with the method for claim 1, it is characterized in that, throw in or the popularization charge mode of the businessman of operation commodity coupling extension service comprises that CPC clicks charging way (see advertisement according to the website visiting user then produce authentic and valid click behavior charging way), comprise that also CPS sells charging way (according to the charging way that pays commissions after selling successfully), can also comprise CPA behavior charging way (arriving the charging way that the successful behavior in marketing monitoring point of advertiser's setting pays commissions) according to the guiding user.

10. in accordance with the method for claim 1, it is characterized in that, wherein said matching condition is provided with the screening system that system is a search condition restriction or locking, be that operation commodity coupling extension service businessman can be provided with by this and carries out area and lock, the time location, the commodity classification is got rid of or locking, industry field is got rid of or locking, the website is got rid of or locking, keyword increases or negates to wait conditional information and can carry out the hunting zone of conditional filtering and precisely locate, thereby the coupling commodity of determining the demonstration of recommending in the platform of operation commodity coupling extension service businessman are the matching conditions that meet operation commodity coupling extension service businessman is provided with requirement, can also specify the commodity or the service of the desired introduction of operation commodity coupling extension service businessman, even can use with the website and locate, autonomous locking or get rid of the targeted website, no matter its scale.

11. in accordance with the method for claim 1, it is characterized in that, commission is bidded management system is set is a system that optimizes the popularization bid price scheme of recommendation, lock onto target, promotion, the commission ratio can freely be set or effectively click price, the recommendation probability that can optimize and improve the commodity coupling extension service of throwing in commodity coupling extension service businessman is set by this.

12. bid management system is set according to the described commission of claim 11, it is characterized in that, this system also has a locking that preference preferentially is set, it is the mode of priority that is carried out when satisfying targets such as throwing in commodity coupling extension service businessman locking area, time, commodity classification, industry field, electronic commerce network, in the target of its locking, will preferentially adopt locking that the bid price scheme that is provided with in the preference preferentially is set, improve its recommendation probability in lock onto target with this.

13. bid management system is set according to the described commission of claim 11, it is characterized in that, also comprise and mate the function items that reduces the price, the ratio of the reducing the price when recommendation of commodity coupling is set, this is provided with the coupling that can carry out all commodity in a certain businessman ratio of reducing the price also can be according to the commodity classification difference the different ratios of reducing the price of mating to be set, simultaneously it comprises also that combinations matches is reduced the price and singly purchases the coupling two kinds of forms of reducing the price, and under general principle, combinations matches is reduced the price to be higher than and singly purchased the coupling ratio of reducing the price.

14. bid management system is set according to the described commission of claim 11, it is characterized in that, also comprise businessman's activity promotional advertisement function items, it is that a kind of can the realization will push the input commodity coupling extension service businessman function items of self-service promotional advertisement content entirely in the real time propelling movement mode, and its demonstration is the content by the final affiliated businessman of coupling commodity.

15. in accordance with the method for claim 1, it is characterized in that, wherein said, the promotional code that is embedded in ecommerce subscribe platform/website can only work in the commodity detail page of order goods, thereby coupling recommends frame also only to show in the commodity detail page, rather than all webpages.

16. in accordance with the method for claim 1, it is characterized in that, when the subscriber clicks a certain concrete commercial articles ordering commodity detail page on businessman's platform of operation commodity coupling extension service, system will trigger operation immediately and be embedded in the promotional code of this businessman's platform and make it to finish the optimal final searching key word of the degree of correlation under matching condition restriction of this businessman of being created in step 4, and finish following steps at this incident process need and could realize:

Step 161, system will trigger the merchandise news analytic system simultaneously, and make it derive the indexing key words that originally was kept at relevant these concrete commodity in the system core glossarial index database;

Step 162, system be the trigger message matching system simultaneously, and makes it derive this businessman originally to be kept at the matching condition that system matches is provided with in the content data base content information is set;

Step 163, system will trigger commodity data simultaneously and search for real-time update the system, and search for this concrete commodity commodity detail page of this businessman in real time, obtain in real time this businessman this concrete commodity detail page the commodity core information and obtain latest data, and system's merchandising database is repaired and be kept to corresponding legacy data.

Step 164, the result that immediately step 161 and step 162 drawn according to internal mechanism effectively in conjunction with and generate final searching key word.

17. in accordance with the method for claim 1, it is characterized in that, be created on after this businessman's matching condition restriction optimal final searching key word of the degree of correlation down and finally be implemented in to generate in the concrete commodity commodity detail page and also need to finish following steps between the coupling recommendation frame according to what set forth in the step 4:

Step 171, final searching key word are with the searching system merchandising database, retrieval obtains the result of the coupling commodity of qualified with it degree of correlation the best, simultaneously in all businessman's catalogues that under having, concern with this result, comment the analysis that originally is kept at e-commerce website in the system website credit database of valve system derivation and the score value of rank according to businessman/website, obtain the final affiliated businessman of these commodity then;

Step 172, obtain the result of businessman under coupling commodity and coupling commodity final after, the OnNow commodity data is searched for real-time update the system, come real-time retrieval should be final under businessman the coupling commodity the commodity core information and revise in real time and confirm;

The coupling commodity that step 173, acquisition correction are confirmed will be recommended under the work of frame generation system in coupling, the concrete commodity of coupling commodity and this platform are combined according to system's display requirement, and recommended the form of frame to be presented at the commodity detail page of this platform in the lump with coupling.

18. in accordance with the method for claim 17, it is characterized in that, the result that retrieval in the wherein said step 171 obtains the coupling commodity of qualified with it degree of correlation the best can be the result of coupling commodity, also can be a plurality of coupling commodity results.

19. according to claim 16 or 17 described methods, it is characterized in that, wherein said commodity core information be meant in the electronic commerce network essential information that institute can not lack in the conventional order goods webpage and construct the commodity network order must possess the information general name of basic condition or function, it comprises that item property/parameter, buyer's guide, commodity price, commodity freight charges, commodity effectively order the after sale service of phase, commodity web page interlinkage situation, commodity.

20. in accordance with the method for claim 17, it is characterized in that, the display mode that is presented at the interior coupling recommendation frame of commodity detail page in the described step 173 is to determine according to popularization charge mode that this operation commodity coupling extension service businessman is selected in advance, and will demonstrate different coupling recommendation frames according to different charge mode.

21. according to claim 16 or 17 described methods, it is characterized in that, wherein said commodity data is searched for the search check corrector that real-time update the system is a real-time, be to carry out the real-time search response and be able to the system of real-time information correction at the commodity core information in the commodity detail page, its reaction or data presented all are real-times.

22. in accordance with the method for claim 17, it is characterized in that, coupling recommends the displaying contents of frame to require to show according to system service, it comprises coupling trade name, commodity thumbnail pictures, matching commodity price, articles storage key, mate quick fee register, coupling commodity detailed survey information display key/frame, coupling businessman network address, business trust authentication information key, order key, these displaying contents are not fixed combination, can increase and decrease according to service request.

23. in accordance with the method for claim 22, it is characterized in that, wherein said coupling recommends the coupling commodity detailed survey information display key/frame in the frame not only will show all required details of coupling commercial articles ordering, and comprise the businessman's activity promotional advertisement function items that shows in the real time propelling movement mode, meanwhile its commodity core keyword that also comprises the coupling commodity that draw by the merchandise news analytic system comes the price of all different businessmans that the searching system merchandising database obtains and with the rate of exchange search system of comparative price form polymerization display result.

24. press the device that CPS sells charging way for one kind, its feature may further comprise the steps:

Step 241, cyber ordering person trigger or click the order key in the coupling recommendation frame by ecommerce subscribe platform, go to the ordering system of native system, finish all links that place an order (comprising the payment link);

Step 242, order separate system will generate order automatically and be notified to the affiliated businessman of order goods, and by businessman's login native system Merchant Account, start order and get system, all information (as address, consignee, contact method etc.) of order under obtaining then;

Step 243, businessman's voucher delivery of obtaining order, the payment of order payment for goods meanwhile separate system will according to circumstances start, and the order payment for goods is directly imported to businessman under the order;

Step 244, when order payment for goods payment separate system starts, promote the soft dollars system and also will directly from the order payment for goods of coupling commodity, extract corresponding brokerage charges, and pay operation commodity coupling extension service businessman.

25. in accordance with the method for claim 24, it is characterized in that, described order payment for goods payment separate system will according to circumstances start, it is characterized in that, comprise two kinds of situations: a kind of is to need under the artificial situation of confirming the payment for goods payment, and this order payment for goods payment separate system will be confirmed to receive and manually start after examining goods or also can start automatically under still without any the situation of objection in the segment limit during a certain after businessman's delivery ordering the people; Another kind is that system confirms under the situation of payment for goods payment automatically, and businessman activates order payment for goods payment separate system when the startup order is got system, the order payment for goods is directly imported to businessman under the order.

26. in accordance with the method for claim 24, it is characterized in that, order notice in the described order separate system and startup order are got the mode of system, except that login native system mode, can also carry out data-linkage by the open interface (as api interface) of native system order separate system, just can operate and manage affiliated sequence information.

27. in accordance with the method for claim 24, its feature also is, under this charge mode, and the businessman of throwing in the extension service of the commodity coupling popularization brokerage charges that can prestore, brokerage charges can directly extract in the order payment for goods.

28. press the device that CPC clicks charging way or CPA behavior charging way for one kind, its feature may further comprise the steps:

Step 281, cyber ordering person trigger coupling by ecommerce subscribe platform and recommend order key in the frame, go to other ecommerce subscribe platforms the coupling commercial articles ordering the commodity detail page and finish all links that place an order (comprising the payment link);

Step 282, promotion effect tracker will be followed the tracks of and test cyber ordering person's vaild act, and the result is fed back to the soft dollars system that promotes;

Step 283, promote the soft dollars system and carry out commission according to the result of test and calculate, and at the appointed time in the scope, soft dollars is given the businessman of operation commodity coupling extension service.

29. in accordance with the method for claim 28, its feature also is, though CPC is the same with CPA charging working routine, but the monitoring of the vaild act of its calculating is different with available point, so in these 2 kinds of charge mode that the promotion effect tracker will be selected according to businessman which kind of carries out the obtain manner and the commission computing method of corresponding vaild act data.