CN115759722A - Automatic operation method and system for marketing campaign - Google Patents
Automatic operation method and system for marketing campaign Download PDFInfo
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Abstract
The invention discloses an automatic operation method and system of a marketing campaign, comprising the following steps: acquiring marketing activity configuration information, creating a corresponding marketing activity according to the marketing activity configuration information, and automatically generating a preset activity flow; after the marketing activity passes the gray level verification, issuing the marketing activity; detecting and monitoring the activity flow of the marketing activity in real time, sending abnormal reminding information to service personnel when detecting that the marketing activity is abnormal, and judging whether the marketing activity meets fusing conditions or not; if the fusing condition is met, fusing the newly-added activity participation request of the client; after the marketing campaign is ended, performing post-campaign evaluation on the marketing campaign. The invention provides a unified evaluation mechanism after activities, which can effectively avoid risks and improve efficiency.
Description
Technical Field
The invention relates to the technical field of computers, in particular to an automatic operation method and system for a marketing campaign.
Background
At present, the marketing and the accurate marketing of the customer groups in various industries have become a trend, which requires thousands of marketing activities and realizes the formulation of the marketing activities. At present, most methods adopt different processes according to different activity rules, and a common component is multiplexed to connect the respective processes in series, so that the processes are diversified, development work is repeated, exception handling is not uniform, efficiency is low, and activity online period is long. In order to solve the problems, although some schemes provide methods for automatically generating activity elements and data according to preset templates, the configuration efficiency of marketing activities is improved to a certain extent, the integration of activity configuration of complex rules, automatic detection of an activity deployment process, overload fusing of activity quantity, monitoring alarm, unified exception handling, gray scale verification before activity online, effect evaluation after activity online and the like cannot be realized.
The existing automatic operation method has at least the following defects: lack of a unified assessment mechanism after activities, difficulty in avoiding risks and low efficiency.
Disclosure of Invention
The invention provides an automatic operation method and system for a marketing campaign, and aims to solve the technical problems that a unified post-campaign evaluation mechanism is lacked, risks are difficult to avoid, and efficiency is low.
In order to solve the above technical problem, an embodiment of the present invention provides an automated operation method and system for a marketing campaign, including:
acquiring marketing activity configuration information, creating a corresponding marketing activity according to the marketing activity configuration information, and automatically generating a preset activity flow; wherein the marketing campaign configuration information comprises: activity base information, activity prize information, activity rule information;
after the marketing activity passes the gray level verification, issuing the marketing activity;
detecting and monitoring the activity flow of the marketing activity in real time, sending abnormal reminding information to service personnel when detecting that the marketing activity is abnormal, and judging whether the marketing activity meets fusing conditions or not;
if the fusing condition is met, fusing the newly-added activity participation request of the client;
after the marketing campaign is ended, performing post-campaign evaluation on the marketing campaign.
The invention can create corresponding marketing activities according to different configuration information, automatically generate the preset activity flow, and realize the configuration of the marketing activities with complex rules; the preset flows can be generated for different configuration information, so that the unified management of the flows is realized, multiple development is avoided, the release period of the marketing activity is shortened, the marketing activity can be rapidly released, the high availability of the online activity is improved, the rapid innovation of the service is facilitated, and the efficiency is improved; meanwhile, the invention can carry out gray level verification, real-time detection and monitoring, fusing treatment and evaluation after the marketing activity, can effectively avoid risks and provides a unified evaluation mechanism after the marketing activity.
Further, after the marketing campaign passes the gray level verification, the marketing campaign is issued, specifically:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is issued to the outside;
and if the marketing activity is abnormal, sending abnormal reminding information to the service personnel, and releasing the marketing activity to the outside after the maintenance and correction of the service personnel.
The invention provides gray level verification before marketing activities are released, which is beneficial to finding problems and existing risks in time, so that the problems and the existing risks can be improved in time before being pushed to customers, the risks are effectively avoided, the marketing activities can be smoothly released, and the operation efficiency is improved.
Further, the activity flow of the marketing campaign is detected and monitored in real time, and when the marketing campaign is detected to be abnormal, abnormal reminding information is sent to business personnel, specifically:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormality of the marketing activity is detected, sending marketing activity configuration information abnormality reminding information to an operator;
and when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to operation and maintenance personnel.
The invention carries out real-time detection and monitoring on the marketing activities, can find abnormality in time and send out a prompt, reduces the risk of the marketing activities and improves the efficiency of automatic operation.
Further, the judging whether the marketing campaign meets the fusing condition specifically includes:
detecting and monitoring the marketing campaign in real time to obtain total system load data and system load data occupied by the marketing campaign;
if the system load occupied by the marketing campaign reaches the total system load, determining that the marketing campaign meets the fusing condition;
otherwise, determining that the marketing campaign does not meet the fusing condition.
The invention provides a fusing mechanism, when the maintained marketing activity reaches the upper limit of the system load, the system automatically fuses the newly added activity participation request, prevents the whole system from generating avalanche, ensures the normal development of the marketing activity and effectively avoids risks.
Further, after the marketing campaign is finished, performing post-campaign evaluation on the marketing campaign, specifically:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number and times of people participating in the marketing activity, the income of the marketing activity and the cost of the marketing activity;
determining the developing effect of the marketing campaign according to the statistical result of each index, which specifically comprises the following steps:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual profit of the marketing campaign according to the profit index of the marketing campaign;
and determining the actual cost of the marketing campaign according to the cost index of the marketing campaign.
The invention provides a unified assessment mechanism after the marketing campaign, the data statistics is carried out after each marketing campaign is finished, the statistical results of all indexes are generated, operators can determine the development effect of the marketing campaign according to the statistical results of all indexes, and the marketing campaign is off-shelved or subjected to increased investment processing according to the development effect of the marketing campaign, so that the revenue risk is reduced, and the maximization of the marketing campaign income is realized.
Further, after the marketing campaign is externally released, receiving a campaign participation request sent by a client, wherein the campaign participation request is a request of the client to participate in the marketing campaign;
acquiring customer service data, and performing rule verification according to the preset activity flow and the customer service data;
if the rule is verified, authorizing the customer to participate in the marketing campaign;
and if the rule verification fails, the client is not authorized and relevant prompt information is returned.
The invention also provides an automatic operation system of the marketing campaign, which comprises:
the activity configuration unit is used for configuring marketing activity information, and specifically comprises: the system comprises an activity information configuration module, a prize information configuration module and a rule information configuration module;
the automatic operation unit is used for creating a corresponding marketing activity according to the marketing activity configuration information, automatically generating a preset activity flow, and carrying out gray level verification, real-time detection and monitoring, fusing processing and post-activity evaluation on the marketing activity, and specifically comprises the following steps: the system comprises an activity creating module, a flow engine module and a basic supporting module;
the system comprises a marketing activity creating module, a marketing activity analyzing module and a marketing activity analyzing module, wherein the activity creating module is used for receiving marketing activity information and creating a corresponding marketing activity according to the marketing activity information;
the flow engine module is used for automatically generating a preset activity flow;
and the basic support module is used for carrying out gray scale verification, real-time detection and monitoring, fusing processing and evaluation after activities on the marketing activities.
The system provided by the invention can create corresponding marketing activities according to different configuration information, automatically generate a preset activity flow, and realize the configuration of the marketing activities with complex rules; the preset flow can be generated for different configuration information, so that the unified management of the flow is realized, multiple development is avoided, the release period of the marketing activity is shortened, the marketing activity is rapidly released, the high availability of the online activity is improved, the rapid innovation of the service is facilitated, and the operation efficiency is improved; meanwhile, the invention can carry out gray level verification, real-time detection and monitoring, fusing treatment and evaluation after the marketing activity, can effectively avoid risks and provides a unified evaluation mechanism after the marketing activity.
The gray level verification is carried out on the marketing campaign, and specifically comprises the following steps:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is externally issued;
and if the marketing activity is abnormal, sending abnormal reminding information to business personnel, and releasing the marketing activity to the outside after the business personnel maintain and correct the marketing activity.
The system provides gray level verification before marketing activities are released, and is favorable for finding problems and existing risks in time, so that the problems and the existing risks can be improved in time before the marketing activities are pushed to customers, the risks are effectively avoided, the marketing activities can be smoothly released, and the operation efficiency is improved.
And carrying out real-time detection, monitoring and fusing treatment on the marketing campaign, specifically comprising the following steps:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormity of the marketing activity is detected, sending marketing activity configuration information abnormity reminding information to an operator;
when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to operation and maintenance personnel;
and judging whether the marketing campaign meets the fusing condition, and if so, fusing the newly-added campaign participation request of the client.
The system can detect and monitor the marketing activities in real time, find abnormality in time and send out a prompt, reduce the risk of the marketing activities and improve the efficiency of automatic operation; meanwhile, the system provides a fusing mechanism, when the maintained marketing activities reach the upper limit of the system load, the system automatically fuses newly-added activity participation requests, so that avalanche of the whole system is prevented, normal development of the marketing activities is guaranteed, and risks are effectively avoided.
And performing post-activity evaluation on the marketing campaign, specifically:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number and times of people participating in the marketing activity, the income of the marketing activity and the cost of the marketing activity;
determining the developing effect of the marketing campaign according to the statistical result of each index, which specifically comprises the following steps:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual profit of the marketing campaign according to the profit index of the marketing campaign;
and determining the actual cost of the marketing campaign according to the cost index of the marketing campaign.
The system provides a unified assessment mechanism after the marketing campaign, carries out data statistics and generates the statistical results of all indexes after each marketing campaign is finished, operators can determine the development effect of the marketing campaign according to the statistical results of all indexes, and the marketing campaign is off-shelved or increased in investment treatment according to the development effect of the marketing campaign, so that the revenue risk is reduced, and the maximization of the revenue of the marketing campaign is realized.
Drawings
FIG. 1: the invention provides a flow diagram of an automatic operation method of a marketing campaign;
FIG. 2: the invention provides a structural schematic diagram of an automatic operation system of a marketing campaign;
FIG. 3: a schematic structural diagram of a process engine module provided in embodiment two;
FIG. 4 is a schematic view of: a schematic structural diagram of a base support module provided in the second embodiment;
FIG. 5: the schematic diagram of the issuing process of the marketing campaign provided in the second embodiment;
FIG. 6: the schematic flow chart of the client request participation in the activity provided by the embodiment two is provided.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
Referring to fig. 1, a flow chart of an automated operation method of a marketing campaign according to an embodiment of the present invention mainly includes steps 101 to 105, which are as follows:
step 101: and acquiring marketing activity configuration information, creating a corresponding marketing activity according to the marketing activity configuration information, and automatically generating a preset activity flow.
Wherein the marketing campaign configuration information comprises: activity basis information, activity prize information, activity rule information.
Step 102: and issuing the marketing campaign after the marketing campaign passes the gray scale verification.
In this embodiment, after the marketing campaign passes the grayscale verification, the marketing campaign is issued, specifically:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is externally issued;
and if the marketing activity is abnormal, sending abnormal reminding information to business personnel, and releasing the marketing activity to the outside after the business personnel maintain and correct the marketing activity.
The invention provides gray level verification before marketing activities are released, which is beneficial to finding problems and existing risks in time, so that the problems and the existing risks can be improved in time before being pushed to customers, the risks are effectively avoided, the marketing activities can be smoothly released, and the operation efficiency is improved.
Step 103: and detecting and monitoring the activity flow of the marketing activity in real time, sending abnormal reminding information to business personnel when detecting that the marketing activity is abnormal, and judging whether the marketing activity meets the fusing condition.
In this embodiment, the activity flow of the marketing campaign is detected and monitored in real time, and when it is detected that the marketing campaign is abnormal, an abnormal reminding message is sent to service staff, specifically:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormality of the marketing activity is detected, sending marketing activity configuration information abnormality reminding information to an operator;
and when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to operation and maintenance personnel.
The invention can detect and monitor the marketing activities in real time, find abnormality in time and send out a prompt, reduce the risk of the marketing activities and improve the efficiency of automatic operation.
Step 104: and if the fusing condition is met, fusing the newly added activity participation request of the client.
In this embodiment, the determining whether the marketing campaign meets the fusing condition specifically includes:
detecting and monitoring the marketing campaign in real time to obtain total system load data and system load data occupied by the marketing campaign;
if the system load occupied by the marketing campaign reaches the total system load, determining that the marketing campaign meets the fusing condition;
otherwise, determining that the marketing campaign does not meet the fusing condition.
The invention provides a fusing mechanism, when the maintained marketing activity reaches the upper limit of the system load, the system automatically fuses the newly added activity participation request, prevents the whole system from generating avalanche, ensures the normal development of the marketing activity and effectively avoids risks.
Step 105: after the marketing campaign is ended, performing post-campaign evaluation on the marketing campaign.
In this embodiment, after the marketing campaign is finished, the post-campaign evaluation of the marketing campaign is specifically:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number and times of people participating in the marketing activity, the income of the marketing activity and the cost of the marketing activity;
determining the developing effect of the marketing campaign according to the statistical result of each index, which specifically comprises the following steps:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual profit of the marketing campaign according to the profit index of the marketing campaign;
and determining the actual cost of the marketing campaign according to the cost index of the marketing campaign.
The invention provides a unified assessment mechanism after the marketing campaign, which carries out data statistics and generates the statistical results of all indexes after each marketing campaign is finished, operators can determine the development effect of the marketing campaign according to the statistical results of all indexes, and the marketing campaign is off-shelved or input-increasing treatment is carried out according to the development effect of the marketing campaign, so that the revenue risk is reduced, and the maximization of the revenue of the marketing campaign is realized.
The invention can create corresponding marketing activities according to different configuration information, automatically generate the preset activity flow, and realize the configuration of the marketing activities with complex rules; the preset flow can be generated for different configuration information, so that the unified management of the flow is realized, multiple development is avoided, the release period of the marketing activity is shortened, the marketing activity is rapidly released, the high availability of the online activity is improved, the rapid innovation of the service is facilitated, and the efficiency is improved; meanwhile, the invention can carry out gray level verification, real-time detection and monitoring, fusing treatment and evaluation after the marketing activity, can effectively avoid risks and provides a unified evaluation mechanism after the marketing activity.
Example two
Referring to fig. 2, a schematic structural diagram of an automated operation system of a marketing campaign according to an embodiment of the present invention includes: the system comprises an activity configuration unit 201, an automation operation unit 202, a service data unit 203 and an activity participation unit 204.
In this embodiment, the campaign configuration unit 201 is configured to configure marketing campaign information and send the marketing campaign information to the automation operation unit through an RPC request.
Wherein the marketing campaign configuration information comprises: activity basis information, activity prize information, activity rule information.
The activity configuration unit 201 specifically includes: the system comprises an activity information configuration module, a prize information configuration module and a rule information configuration module.
The activity information configuration module is used for configuring and maintaining activity information, and the activity information comprises an activity name, activity starting time, activity ending time and an activity picture;
the prize information configuration module is used for configuring and maintaining activity prize information, and the activity prize information comprises prize names, prize types, prize numbers and prize pictures;
the rule information configuration module is used for configuring and maintaining activity rule information which comprises the participation times of each person in the activity, the number of awards receivable by each person and the activity participatable guest groups.
And the automatic operation unit 202 is used for creating a corresponding marketing campaign according to the marketing campaign configuration information, automatically generating a preset campaign flow, and performing gray level verification, real-time detection and monitoring, fusing processing and post-campaign evaluation on the marketing campaign.
The gray level verification is carried out on the marketing campaign, and specifically comprises the following steps:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is issued to the outside;
and if the marketing activity is abnormal, sending abnormal reminding information to business personnel, and releasing the marketing activity to the outside after the business personnel maintain and correct the marketing activity.
The system provides gray level verification before marketing activities are released, and is favorable for finding problems and existing risks in time, so that the problems and the existing risks can be improved in time before the marketing activities are pushed to customers, the risks are effectively avoided, the marketing activities can be smoothly released, and the operation efficiency is improved.
Wherein, it is right marketing activity carries out real-time detection and control, fusing and handles, specifically is:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormality of the marketing activity is detected, sending marketing activity configuration information abnormality reminding information to an operator;
when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to operation and maintenance personnel;
and judging whether the marketing campaign meets the fusing condition, and if so, fusing the newly-added campaign participation request of the client.
The system can detect and monitor the marketing activities in real time, find abnormality in time and send out a prompt, thereby reducing the risk of the marketing activities and improving the efficiency of automatic operation; meanwhile, the system provides a fusing mechanism, when the maintained marketing activities reach the upper limit of the system load, the system automatically fuses newly-added activity participation requests, so that avalanche of the whole system is prevented, normal development of the marketing activities is guaranteed, and risks are effectively avoided.
Wherein, evaluating the marketing campaign after the campaign specifically comprises:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number of people participating in the marketing campaign, the income of the marketing campaign, and the cost of the marketing campaign;
according to the statistical result of each index, determining the development effect of the marketing campaign, specifically:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual profit of the marketing campaign according to the profit index of the marketing campaign;
determining an actual cost of the marketing campaign based on the cost indicator of the marketing campaign.
The system provides a unified assessment mechanism after the marketing campaign, performs data statistics and generates the statistical results of all indexes after each marketing campaign is finished, operators can determine the development effect of the marketing campaign according to the statistical results of all indexes, and the marketing campaign is off-shelved or subjected to increased investment processing according to the development effect of the marketing campaign, so that the revenue risk is reduced, and the benefit maximization of the marketing campaign is realized.
The automation operation unit 202 specifically includes: the system comprises an activity creating module, a flow engine module and a basic supporting module.
In this embodiment, the activity creating module is configured to create a corresponding marketing activity according to the marketing activity configuration information, and specifically includes:
respectively generating corresponding activity id, award id and rule id according to the received activity basic information, activity award information and activity rule information, and storing the activity basic information into Red is and a database;
and binding the prize id, the rule id and the corresponding activity id.
Referring to fig. 3, a schematic structural diagram of a flow engine module provided in this embodiment is shown, where the flow engine module is configured to automatically generate a preset activity flow, and specifically includes: a flow master control submodule, a rule base submodule, a prize base submodule, a counter submodule and an exception handling submodule;
the flow master control sub-module is used for selecting a corresponding rule in the rule base sub-module and a corresponding prize in the prize base sub-module according to the information of the activity configuration unit, and automatically generating an execution sequence and a jump condition by combining the counter sub-module and the exception handling sub-module;
the rule base submodule comprises a plurality of service rule modules and is used for judging whether the client meets the rules preset by the activity according to the related service data of the service data unit and returning the judgment result to the flow main control submodule so that the flow main control submodule can skip according to the automatically generated skipping condition;
in this embodiment, a service processing example of a rule base submodule is provided, which specifically includes:
if one specific relevant service data of the service data unit is: the number of installments of the credit card is more than 3, and the installments amount is more than 1000 yuan;
when a credit card staging request sent by a client is received, the rule base submodule acquires relevant service data of the service data unit and judges whether the client meets the staging conditions of the credit card service rule or not to obtain a judgment result;
and returning the judgment result to the flow total control submodule so that the flow total control submodule can skip according to the automatically generated skipping condition.
The prize bank submodule is used for distributing corresponding prizes to the users meeting the prize receiving condition according to the prize information configured by the prize information configuration module;
and the counter submodule is used for realizing serial self-increment and self-decrement in a high-concurrency scene.
In this embodiment, a service processing example of a counter submodule is provided, which specifically includes: when the customer participates in the marketing activity once and obtains a prize, the counter sub-module performs self-increment on the personal participation times of the customer and performs self-decrement on the prize inventory once.
And the exception handling submodule is used for providing a unified exception handling mechanism.
In this embodiment, a service processing example of an exception handling submodule is provided, which specifically includes: if the counter sub-module performs one-time self-reduction on the number of personal participation when the client participates in the marketing campaign, but an exception occurs during the awarding process, the exception handling sub-module automatically rolls back the number of self-reduced personal participation.
And the business data unit 203 is used for providing business data of the client, and when the client participates in the activity, the business data specific to the client is provided for the process engine module to judge whether the client meets the preset rule of the activity.
And the activity participation unit 204 is used for enabling the client to participate in the corresponding marketing activity, sending a client participation activity request to the flow engine module and the basic support module through RPC, and triggering an activity operation flow.
Referring to fig. 4, a schematic structural diagram of a basic support module provided in this embodiment is shown, where the basic support module is used to perform gray level verification, real-time detection and monitoring, fusing processing, and post-activity evaluation on the marketing activity, and specifically includes: the automatic detection sub-module, the active version sub-module, the overload fusing sub-module, the monitoring alarm sub-module and the gray scale verification sub-module are respectively connected with the automatic detection sub-module, the active version sub-module, the overload fusing sub-module, the monitoring alarm sub-module and the gray scale verification sub-module.
The automatic detection submodule is used for detecting the activity flow of the marketing activity in real time, and sending reminding information of marketing activity configuration information abnormity to operators when the marketing activity is detected to have marketing activity configuration information abnormity;
in this embodiment, a service processing example of an automatic detection sub-module is provided, which specifically includes:
if the shopping mall coupon service numbers maintained by the operation and management personnel do not exist, the prize inventory is insufficient, and the customer group does not exist, the automatic detection sub-module sends corresponding abnormal reminding information to the operation personnel.
The activity version submodule is used for recording the version number of the marketing activity maintained each time, and if the request rollback information sent by the activity configuration unit is received, the marketing activity of the current version can be rolled back to any version required in the request rollback information;
the overload fusing submodule is used for judging whether the marketing campaign meets fusing conditions or not, and if the marketing campaign meets the fusing conditions, fusing the newly-added campaign participation requests of the client;
the monitoring alarm sub-module is used for monitoring the activity flow of the marketing activity in real time, and sending transaction abnormity reminding information to operation and maintenance personnel when monitoring that the system transaction is abnormal;
in this embodiment, a service processing example of a monitoring alarm sub-module is provided, which specifically includes:
when the customer wins the prize, the system sends the winning information of the customer to the MQ queue, and the corresponding consumption program sends the prize;
and if the depth of the MQ queue reaches a preset monitoring threshold value, the monitoring alarm sub-module sends transaction abnormity reminding information to the operation and maintenance personnel.
The gray scale verification sub-module is used for performing gray scale verification before the marketing campaign is released;
and the post-activity evaluation submodule is used for performing post-activity evaluation on the marketing activity.
Referring to fig. 5, a schematic diagram of a release flow of a marketing campaign according to the present embodiment mainly includes steps 501 to 509, which are as follows:
step 501: the activity configuration unit sends activity configuration information to the automation operation unit;
step 502: the automatic operation unit carries out load evaluation on the system, if the system exceeds the load, the process is ended, otherwise, the activity configuration information is verified; if the activity configuration information is not verified, ending the process, otherwise, storing the activity configuration information and generating a corresponding activity version number and an activity id; returning the corresponding activity version number and activity id to the activity configuration unit;
step 503: the activity configuration unit sends corresponding activity id and prize configuration information to the automatic operation unit;
step 504: the activity automation operation unit verifies the prize configuration information, if the prize configuration information is not verified, the process is ended, otherwise, a corresponding prize id is generated, and the prize id and the activity id are bound; returning the corresponding prize id to the activity configuration unit;
step 505: the activity configuration unit sends corresponding activity id and rule configuration information to the automatic operation unit;
step 506: the activity automation operation unit verifies the rule configuration information, if the rule configuration information is not verified, the flow is ended, otherwise, a corresponding rule id is generated, and the rule id and the activity id are bound; returning a corresponding rule id to the active configuration unit;
step 507: the activity automation operation unit automatically generates a preset activity flow according to the marketing activity configuration information;
step 508: the active configuration unit sends a request rollback message to the automation operation unit;
step 509: and the automatic operation unit performs version rollback according to the received request rollback information and returns rollback result information to the active configuration unit.
And a service data unit 203 for providing service data of the client.
And an activity participation unit 204 for letting the client participate in the corresponding marketing activity.
Referring to fig. 6, a schematic flow chart of a client request for participating in an activity provided in this embodiment mainly includes steps 601 to 604, which are as follows:
step 601: the activity participation unit sends an activity participation request to the activity automation operation unit;
step 602: the automatic operation unit receives the activity participation request and sends a request for acquiring the relevant service data of the client to the service data unit;
step 603: the service data unit returns the relevant service data of the client to the automatic operation unit;
step 604: and the activity automation operation unit carries out rule verification according to a preset activity flow and the relevant business data of the client, if the verification is passed, the client is authorized to normally participate in the activity, otherwise, the client is not authorized, and relevant prompt information is returned.
The system provided by the invention can create corresponding marketing activities according to different configuration information, automatically generate a preset activity flow, and realize the configuration of the marketing activities with complex rules; the preset flow can be generated for different configuration information, so that the unified management of the flow is realized, multiple development is avoided, the release period of the marketing activity is shortened, the marketing activity is rapidly released, the high availability of the online activity is improved, the rapid innovation of the service is facilitated, and the operation efficiency is improved; meanwhile, the invention can carry out gray level verification, real-time detection and monitoring, fusing processing and evaluation after activities on marketing activities, effectively avoid risks and provide a unified evaluation mechanism after activities.
The above-mentioned embodiments are provided to further explain the objects, technical solutions and advantages of the present invention in detail, and it should be understood that the above-mentioned embodiments are only examples of the present invention and are not intended to limit the scope of the present invention. It should be understood that any modifications, equivalents, improvements and the like, which come within the spirit and principle of the invention, may occur to those skilled in the art and are intended to be included within the scope of the invention.
Claims (10)
1. A method for automated operation of a marketing campaign, comprising:
acquiring marketing activity configuration information, creating a corresponding marketing activity according to the marketing activity configuration information, and automatically generating a preset activity flow; wherein the marketing campaign configuration information comprises: activity base information, activity prize information, activity rule information;
after the marketing activity passes the gray level verification, issuing the marketing activity;
detecting and monitoring the activity flow of the marketing activity in real time, sending abnormal reminding information to service personnel when detecting that the marketing activity is abnormal, and judging whether the marketing activity meets fusing conditions or not;
if the fusing condition is met, fusing the newly-added activity participation request of the client;
after the marketing campaign is ended, performing post-campaign evaluation on the marketing campaign.
2. The automated operation method of a marketing campaign according to claim 1, wherein after the marketing campaign passes the grayscale verification, the marketing campaign is issued, specifically:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is issued to the outside;
and if the marketing activity is abnormal, sending abnormal reminding information to business personnel, and releasing the marketing activity to the outside after the business personnel maintain and correct the marketing activity.
3. The method according to claim 1, wherein the process of the marketing campaign is detected and monitored in real time, and when an anomaly of the marketing campaign is detected, an anomaly reminding message is sent to a service staff, specifically:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormality of the marketing activity is detected, sending marketing activity configuration information abnormality reminding information to an operator;
and when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to the operation and maintenance personnel.
4. The automated operation method of a marketing campaign according to claim 1, wherein the determining whether the marketing campaign satisfies a fusing condition specifically comprises:
detecting and monitoring the marketing campaign in real time to obtain total system load data and system load data occupied by the marketing campaign;
if the system load occupied by the marketing campaign reaches the total system load, determining that the marketing campaign meets the fusing condition;
otherwise, determining that the marketing campaign does not meet the fusing condition.
5. The method of claim 1, wherein the post-campaign evaluation of the marketing campaign after the marketing campaign is completed comprises:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number and times of people participating in the marketing activity, the income of the marketing activity and the cost of the marketing activity;
according to the statistical result of each index, determining the development effect of the marketing campaign, specifically:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual income of the marketing campaign according to the income index of the marketing campaign;
determining an actual cost of the marketing campaign based on the cost indicator of the marketing campaign.
6. A processing method for marketing campaign automation operation is characterized by comprising the following steps:
the method of automated operation of a marketing campaign according to any one of claims 1 to 5, generating a first marketing campaign;
receiving a campaign participation request sent by a client, wherein the campaign participation request is the request of the client to participate in the first marketing campaign;
acquiring customer service data, and performing rule verification according to the preset activity flow and the customer service data;
if the rule is verified, authorizing the customer to participate in the first marketing campaign;
and if the rule verification fails, the client is not authorized and relevant prompt information is returned.
7. An automated operation system for a marketing campaign, the system comprising:
the activity configuration unit is used for configuring marketing activity information, and specifically comprises: the system comprises an activity information configuration module, a prize information configuration module and a rule information configuration module;
the automatic operation unit is used for creating corresponding marketing activities according to the marketing activity configuration information, automatically generating a preset activity flow, and carrying out gray level verification, real-time detection and monitoring, fusing processing and activity post-evaluation on the marketing activities, and specifically comprises the following steps: the system comprises an activity creating module, a flow engine module and a basic supporting module;
the system comprises a marketing activity creating module, a marketing activity managing module and a marketing activity managing module, wherein the activity creating module is used for receiving marketing activity information and creating a corresponding marketing activity according to the marketing activity information;
the flow engine module is used for automatically generating a preset activity flow;
and the basic support module is used for carrying out gray scale verification, real-time detection and monitoring, fusing processing and evaluation after activities on the marketing activities.
8. The automated operation system of a marketing campaign according to claim 7, wherein said performing a gray level verification on said marketing campaign specifically comprises:
acquiring customer information data and judging whether the customer is a white list customer;
if the client is not a white list client, the client is not authorized;
if the client is a white list client, authorizing the client to enter a gray level environment and experiencing the marketing campaign;
if the marketing activity is not abnormal, the marketing activity is issued to the outside;
and if the marketing activity is abnormal, sending abnormal reminding information to business personnel, and releasing the marketing activity to the outside after the business personnel maintain and correct the marketing activity.
9. The automated operation system of a marketing campaign according to claim 7, wherein the real-time detection, monitoring and fusing processing is performed on the marketing campaign, and specifically comprises:
detecting and monitoring the activity flow of the marketing activity in real time;
when the marketing activity configuration information abnormity of the marketing activity is detected, sending marketing activity configuration information abnormity reminding information to an operator;
when the system transaction is monitored to have transaction abnormity, sending transaction abnormity reminding information to operation and maintenance personnel;
and judging whether the marketing campaign meets the fusing condition, and if so, fusing the newly added campaign participation request of the client.
10. The automated operations system of claim 7, wherein the post-campaign evaluation of the marketing campaign is performed by:
acquiring relevant data of the marketing campaign, and carrying out statistics on the relevant data to generate statistical results of all indexes; wherein the relevant data for the marketing campaign comprises: the number and times of people participating in the marketing activity, the income of the marketing activity and the cost of the marketing activity;
according to the statistical result of each index, determining the development effect of the marketing campaign, specifically:
if the number of the marketing activity participants and the number index reach preset threshold values, judging the marketing activity to be a popular activity;
determining the actual income of the marketing campaign according to the income index of the marketing campaign;
and determining the actual cost of the marketing campaign according to the cost index of the marketing campaign.
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| CN202211510702.5A CN115759722A (en) | 2022-11-29 | 2022-11-29 | Automatic operation method and system for marketing campaign |
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