CN112700276A - Method and system for intelligently realizing marketing activities - Google Patents
Method and system for intelligently realizing marketing activities Download PDFInfo
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- CN112700276A CN112700276A CN202011608505.8A CN202011608505A CN112700276A CN 112700276 A CN112700276 A CN 112700276A CN 202011608505 A CN202011608505 A CN 202011608505A CN 112700276 A CN112700276 A CN 112700276A
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Abstract
The invention provides a method and a system for intelligently realizing marketing activities, wherein the method comprises the following steps: the server issues an activity page of the marketing activity to at least one first terminal; at least one first terminal shares an activity link of the activity page; the second terminal performs active registration for the target client through the active link, wherein the second terminal is a terminal of any client; the server acquires the active link and determines a target salesman corresponding to the active link; and the server verifies the meeting authenticity of the target salesman and the target client, and after the meeting authenticity passes the verification, the target client is determined to be successful in participating in the marketing campaign. The invention provides a method and a system for intelligently realizing marketing activities, which can improve the contact between a client and a salesman.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a system for intelligently realizing marketing activities.
Background
The liveness and the stickiness of the customers can be increased through various marketing activities, and the effect of promoting enterprises can be achieved, such as: the enterprise can issue various marketing activities so that the client can buy more products of the enterprise, and the enterprise can provide prizes for the client through the marketing activities so as to increase the interaction of the client to the enterprise.
At present, the marketing campaign is mainly realized on an enterprise level, the enterprise publishes the marketing campaign through a webpage and the like, and a client participates in the marketing campaign on line.
Disclosure of Invention
The embodiment of the invention provides a method and a system for intelligently realizing marketing activities, which can improve the contact between a client and a salesman.
In a first aspect, an embodiment of the present invention provides a method for intelligently implementing a marketing campaign, where the method includes:
the server issues an activity page of the marketing activity to at least one first terminal;
at least one first terminal shares an activity link of the activity page;
the second terminal performs active registration for the target client through the active link, wherein the second terminal is a terminal of any client;
the server acquires the active link and determines a target salesman corresponding to the active link;
and the server verifies the meeting authenticity of the target salesman and the target client, and after the meeting authenticity passes the verification, the target client is determined to be successful in participating in the marketing campaign.
Alternatively,
the first terminal includes: a terminal of an attendant;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the first active link according to the identity information of the operator corresponding to the first terminal, wherein the active link comprises the identity information of the operator corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
and the server analyzes the identity information of the salesman from the active link and takes the salesman represented by the identity information as the target salesman.
Alternatively,
the second terminal performs activity registration for the target client through the activity link, and the method comprises the following steps:
the second terminal inputs the identity information of the client through the active link so as to perform active registration;
before the server verifies the authenticity of the meeting between the target salesman and the target client, further comprising:
and the server acquires the identity information of the client input through the active link and takes the client characterized by the identity information as the target client.
Alternatively,
the first terminal includes: a terminal of a client;
further comprising:
the server prestores the corresponding relation between the salesman and the client;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the active link according to the identity information of the client corresponding to the first terminal, wherein the active link comprises the identity information of the client corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
the server analyzes the identity information of the client from the active link and takes the client represented by the identity information as a sharing client;
and the server determines the salesman corresponding to the sharing client according to the corresponding relation, and takes the salesman corresponding to the sharing client as the target salesman.
Alternatively,
the method further comprises the following steps:
the server prestores the corresponding relation between the salesman and the client;
the server executes, for each of the salesmen:
determining a client corresponding to the current salesman according to the corresponding relation;
counting clients without registration activities in clients corresponding to the current salesman, and sending information of the clients without registration activities to a terminal of the current salesman;
the terminal of each salesman executes: and when receiving the information of the client without the registration activity sent by the server, sharing the activity link with the terminal of the client without the registration activity.
Alternatively,
before the server verifies the authenticity of the meeting between the target salesman and the target client, further comprising:
the server judges whether the target client opens the target function, if not, the server determines that the target client cannot participate in the activity, and if the target function is opened, the server is executed to verify the authenticity of the meeting between the target salesman and the target client.
Alternatively,
the method further comprises the following steps:
the server generates statistical data according to the target salesman and the target client corresponding to each active link;
the server sends the statistical data to monitoring equipment;
and the monitoring equipment displays the statistical data.
In a second aspect, an embodiment of the present invention provides a system for intelligently implementing a marketing campaign, where the system includes:
the system comprises a server, at least one first terminal and at least one second terminal;
the server is used for publishing an activity page of a marketing activity to at least one first terminal;
the first terminal is used for sharing the activity link of the activity page;
the second terminal is used for performing activity registration for a target client through the activity link, wherein the second terminal is a terminal of any client;
and the server is used for acquiring the activity link, determining a target salesman corresponding to the activity link, verifying the meeting authenticity of the target salesman and a target client, and determining that the target client successfully participates in the marketing activity after the verification is passed.
Alternatively,
the first terminal includes: a terminal of an attendant;
the first terminal is further configured to generate the first active link according to the identity information of the operator corresponding to the first terminal, where the active link includes the identity information of the operator corresponding to the first terminal;
the server, when executing the determining of the target salesman corresponding to the active link, is specifically configured to: analyzing the identity information of the operator from the active link, and taking the operator represented by the identity information as the target operator.
Alternatively,
the system further comprises: monitoring equipment;
the server is further configured to generate statistical data according to the target salesman and the target client corresponding to each active link, and send the statistical data to the monitoring device;
and the monitoring equipment is used for displaying the statistical data.
In the embodiment of the invention, the server directly issues marketing activities to each first terminal, the first terminals share the activity links of the activity page, each activity link corresponds to an operator, and the client can register through the activity link shared by the first terminals, so that the operators and the client are associated through the activity links. The associated salesman and the client need to make an offline meeting, the server can verify the authenticity of the meeting, and after the server determines that the offline meeting of the associated salesman and the client really occurs, the server determines that the client successfully participates in the marketing campaign through verification. During an offline meeting, the clerk can provide the customer with the benefits promised by the activity. By the scheme for intelligently realizing the marketing campaign, which is provided by the embodiment of the invention, the salesman needs to meet with the client offline, the contact between the client and the salesman can be improved, and the authenticity of the offline meeting between the salesman and the client can be ensured by verifying the authenticity of the meeting through the server.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a flow chart of a method for intelligently implementing a marketing campaign according to an embodiment of the present invention;
FIG. 2 is a flow chart of another method for intelligently implementing a marketing campaign, provided by an embodiment of the present invention;
FIG. 3 is a schematic diagram of a system for intelligently implementing a marketing campaign, according to an embodiment of the present invention;
fig. 4 is a schematic diagram of another system for intelligently implementing a marketing campaign according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer and more complete, the technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention, and based on the embodiments of the present invention, all other embodiments obtained by a person of ordinary skill in the art without creative efforts belong to the scope of the present invention.
At present, the marketing campaign of an enterprise is mainly on an enterprise level, and is mainly used for advertising the enterprise. Taking an insurance company as an example, the insurance company publishes a marketing campaign on a website, a client can directly perform online registration, the specific implementation mode of the marketing campaign is also performed online, and in the whole marketing campaign process, the client generally only needs to contact customer service staff of the insurance company, even does not need to contact any staff of the insurance company. Campaigns may serve the purpose of promoting an enterprise, but may not promote the customer's contact with the insurance salesman in the insurance company.
In order to enable the marketing campaign of an enterprise to serve the purpose of enhancing the contact between a client and a salesperson, as shown in fig. 1, an embodiment of the present invention provides a method for intelligently implementing the marketing campaign, which may include the following steps:
step 101: the server issues an activity page of the marketing activity to at least one first terminal;
step 102: at least one first terminal shares an activity link of the activity page;
step 103: the second terminal performs active registration for the target client through the active link, wherein the second terminal is a terminal of any client;
step 104: the server acquires the active link and determines a target salesman corresponding to the active link;
step 105: and the server verifies the meeting authenticity of the target salesman and the target client, and after the meeting authenticity passes the verification, the target client is determined to be successful in participating in the marketing campaign.
In the embodiment of the invention, the server directly issues marketing activities to each first terminal, the first terminals share the activity links of the activity page, each activity link corresponds to an operator, and the client can register through the activity link shared by the first terminals, so that the operators and the client are associated through the activity links. The associated salesman and the client need to make an offline meeting, the server can verify the authenticity of the meeting, and after the server determines that the offline meeting of the associated salesman and the client really occurs, the server determines that the client successfully participates in the marketing campaign through verification. During an offline meeting, the clerk can provide the customer with the benefits promised by the activity. By the scheme for intelligently realizing the marketing campaign, which is provided by the embodiment of the invention, the salesman needs to meet with the client offline, the contact between the client and the salesman can be improved, and the authenticity of the offline meeting between the salesman and the client can be ensured by verifying the authenticity of the meeting through the server.
For example, active link A corresponds to business person A, and customer A registers through active link A, then business person A and customer A are associated through active link A. After the business member A meets the client A offline, and the meeting is verified by the server, the business member A can provide the client A with the right agreed by the marketing activity, for example, the business member A sends a prize to the client A.
In the embodiment of the invention, the first terminal can share the activity link through the communication software such as WeChat, qq and the like.
In the embodiment of the present invention, the first terminal may be a terminal of an operator or a terminal of a client, that is, the operator may share the activity link, and the client may also share the activity link.
In the case where the first terminal is a terminal of an attendant:
the first terminal includes: a terminal of an attendant;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the first active link according to the identity information of the operator corresponding to the first terminal, wherein the active link comprises the identity information of the operator corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
and the server analyzes the identity information of the salesman from the active link and takes the salesman represented by the identity information as the target salesman.
In the embodiment of the invention, the business member can generate the active link through the terminal, the active link comprises the identity information of the business member, and the identity information can be the preset unique ID of the business member. The server can directly analyze the identity information of the salesman from the active link, and the server can determine the target salesman through the analyzed identity information and associate the target salesman with the active link.
In the case where the first terminal is a client's terminal:
the first terminal includes: a terminal of a client;
the method further comprises the following steps:
the server prestores the corresponding relation between the salesman and the client;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the active link according to the identity information of the client corresponding to the first terminal, wherein the active link comprises the identity information of the client corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
the server analyzes the identity information of the client from the active link and takes the client represented by the identity information as a sharing client;
and the server determines the salesman corresponding to the sharing client according to the corresponding relation, and takes the salesman corresponding to the sharing client as the target salesman.
In the embodiment of the invention, the server stores the corresponding relation between the business member and the client, and particularly, if a client purchases a product of a business through a business member, the client is corresponding to the business member in the corresponding relation. For example, customer B purchases insurance of an insurance company through business person B, and then, in the correspondence, customer B corresponds to business person B.
In the embodiment of the invention, the client can generate the active link through the terminal, the active link comprises the identity information of the client, the server can analyze the identity information of the client from the active link, the client represented by the identity information is called a sharing client, and the salesman corresponding to the sharing client is used as the target salesman in the corresponding relationship. The target client which is registered through the activity link shared by the sharing client needs to be offline met with the salesman corresponding to the sharing client, and the salesman corresponding to the sharing client needs to provide corresponding rights and interests for the target client in the process of online meeting.
In an embodiment of the present invention, the performing, by the second terminal, an activity entry for the target client through the activity link includes:
the second terminal inputs the identity information of the client through the active link so as to perform active registration;
before the server verifies the authenticity of the meeting between the target salesman and the target client, further comprising:
and the server acquires the identity information of the client input through the active link and takes the client characterized by the identity information as the target client.
In this embodiment of the present invention, the client may input the identity information of the client through the second terminal to perform the activity registration, where the identity information may include: the customer's name, phone number, account name, etc. The server may mark the client as a target client based on the client's identity information. The server stores information of each client in advance, and can search for an registered client from the pre-stored information based on the identity information of the client input through the active link.
In an embodiment of the invention, the method further comprises:
the server prestores the corresponding relation between the salesman and the client;
the server executes, for each of the salesmen:
determining a client corresponding to the current salesman according to the corresponding relation;
counting clients without registration activities in clients corresponding to the current salesman, and sending information of the clients without registration activities to a terminal of the current salesman;
the terminal of each salesman executes: and when receiving the information of the client without the registration activity sent by the server, sharing the activity link with the terminal of the client without the registration activity.
In the embodiment of the invention, after the server determines the client without registration activity, the server pushes the information of the client without registration activity to the corresponding salesman, so that the salesman can share activity links with the terminals of the client without registration through various terminals, and accurate marketing is realized.
For example, the salesperson C is a salesperson in an insurance company that promotes insurance, and the client C1, the client C2 and the client C3 all purchase insurance through the salesperson C, and then the salesperson C corresponds to the client C1, the client C2 and the client C3 in correspondence. The server statistically finds that neither client C1 nor client C2 has registered a marketing campaign, and client C3 registers a marketing campaign, then the server sends the information of client C1 and client C2 to the terminal of salesman C, and the terminal of salesman C shares a campaign link with the terminal of client C1 and the terminal of client C2, respectively, under the control of salesman C, so that client C1 and client C2 register a marketing campaign.
In an embodiment of the present invention, before the server verifies the authenticity of the meeting between the target salesman and the target client, the method further includes:
the server judges whether the target client opens the target function, if not, the server determines that the target client cannot participate in the activity, and if the target function is opened, the server is executed to verify the authenticity of the meeting between the target salesman and the target client.
In the embodiment of the invention, under the condition that the target client does not open the target function, the target salesman can open the target function for the target client so that the target client can participate in the marketing campaign. The target function can be a function promoted by an enterprise, and the scheme provided by the embodiment of the invention can play a role in promoting the target function.
In an embodiment of the invention, the method further comprises:
the server generates statistical data according to the target salesman and the target client corresponding to each active link;
the server sends the statistical data to monitoring equipment;
and the monitoring equipment displays the statistical data.
In the embodiment of the present invention, the server may display the generated statistical data on a monitoring device, and the monitoring device may be located in a command center of an enterprise.
The statistical data may include: the number of the salesmen sharing the activity link, the total number of times of sharing the activity link, the number of the clients registering to participate in the marketing activity, the number of the clients having participated in the marketing activity successfully, and the number of the clients having registered and not participating in the marketing activity successfully.
The following describes in detail a method for intelligently implementing an activity according to an embodiment of the present invention, taking an activity issued by an insurance company as an example, and as shown in fig. 2, the method may include the following steps:
step 201: the server stores the corresponding relation between the salesman and the client in advance.
In particular, the clerk may be an employee of the insurance company that is responsible for marketing insurance. When any customer purchases insurance from a business member, the customer corresponds to the business member in the correspondence. For example, customer B purchases insurance of an insurance company through business person B, and then, in the correspondence, customer B corresponds to business person B.
Step 202: the server distributes the activity page of the marketing campaign of the insurance company to the terminals of the respective salesmen and the terminals of the respective customers.
In particular, the marketing campaign may be a campaign that distributes prizes to customers, such as: the marketing campaign is a campaign that serves the customers with rice dumplings at noon.
The at least one first terminal includes a terminal of the attendant and a terminal of the client.
The terminal of any salesman and the terminal of any client can share the active link, and the salesman 1 and the client 1 are taken as examples to describe the scheme in detail.
Step 203: the terminal of the operator 1 generates the active link 1 according to the identity information of the operator 1 corresponding to the terminal, and the terminal of the client 1 generates the active link 2 according to the identity information of the client 1 corresponding to the terminal.
Step 204: the terminal of the salesman 1 shares the active link 1, and the terminal of the client 1 shares the active link 2.
Specifically, the salesman can share the activity link 1 to a specified client through the communication software such as WeChat and qq, or share the activity link 1 to a friend circle, or release the activity link 1 to a microblog and the like.
The client can share the activity link 2 to a designated client through communication software such as WeChat and qq, or share the activity link 2 to a friend circle, or release the activity link 2 to a microblog and the like.
Step 205: the target client 1 performs the activity registration through the activity link 1, and the target client 2 performs the activity registration through the activity link 2.
Specifically, any client can perform an activity entry through any activity link, and during the activity entry, the identity information of the client can be filled in through the activity link.
Step 206: the server acquires the active link 1, analyzes the identity information of the salesman 1 from the active link 1, and determines that the salesman 1 is a salesman needing to meet the target client 1 offline; the server obtains the active link 2, analyzes the identity information of the client 1 from the active link 1, determines the salesman 2 corresponding to the client 1 according to the corresponding relation, and determines that the salesman 2 is a salesman needing to meet the target client 2 offline.
Step 207: the server verifies the meeting authenticity of the salesman 1 and the target client 1, and after the meeting authenticity passes the verification, the target client 1 is determined to be successful in participating in the marketing campaign; the server verifies the authenticity of the meeting between the salesman 2 and the target client 2, and after the meeting is verified, the target client 2 is determined to be successful in participating in the marketing campaign.
Specifically, the authenticity verification of the meeting between the target salesman and the target client can be realized by the following modes:
a terminal of a target salesman sends a verification application to a server, wherein the verification application can comprise identity information of the target salesman and identity information of a target client;
after receiving the verification application, the server acquires the positioning information 1 of the terminal of the target salesman and the identity information of the target salesman from the terminal of the target salesman, and acquires the positioning information 2 of the terminal of the target client and the identity information of the target client from the terminal of the target client;
the server determines the distance between the target salesman and the target client according to the positioning information 1 and the positioning information 2;
the server judges whether the following conditions are met simultaneously, if so, the meeting between the target operator and the target client is determined to be real, and if not, the meeting between the target operator and the target client is determined to be unreal and not to be verified:
the identity information of the target salesman in the verification request is the same as the identity information of the target salesman obtained from the terminal of the target salesman;
the identity information of the target client in the verification request is the same as the identity information of the target client acquired from the terminal of the target client;
the determined distance between the target attendant and the target customer is less than a preset distance (e.g., 50 meters).
Step 208: after determining that the target client 1 successfully participates in the marketing campaign, the server sends success information to the terminal of the salesman 1, so that the salesman 1 provides the target client 1 with the related rights and interests (such as campaign prizes) of the marketing campaign; after determining that the target client 2 successfully participates in the marketing campaign, the server transmits success information to the terminal of the salesperson 2, so that the salesperson 2 provides the target client 2 with the relevant rights (e.g., prize) of the marketing campaign.
As shown in fig. 3, an embodiment of the present invention provides a system for intelligently implementing a marketing campaign, including:
a server 301, at least one first terminal 302 and at least one second terminal 303;
the server 301 is used for publishing a campaign page of a marketing campaign to at least one first terminal 302;
the first terminal 302 is configured to share the activity link of the activity page;
the second terminal 303 is configured to perform an activity entry for a target client through the activity link, where the second terminal 303 is a terminal of any client;
the server 301 is configured to obtain the activity link, determine a target salesman corresponding to the activity link, verify the authenticity of a meeting between the target salesman and a target client, and after the verification is passed, determine that the target client successfully participates in the marketing campaign.
In an embodiment of the present invention, the first terminal includes: a terminal of an attendant;
the first terminal is further configured to generate the first active link according to the identity information of the operator corresponding to the first terminal, where the active link includes the identity information of the operator corresponding to the first terminal;
the server, when executing the determining of the target salesman corresponding to the active link, is specifically configured to: analyzing the identity information of the operator from the active link, and taking the operator represented by the identity information as the target operator.
In an embodiment of the invention, the system further comprises: monitoring equipment;
the server is further configured to generate statistical data according to the target salesman and the target client corresponding to each active link, and send the statistical data to the monitoring device;
and the monitoring equipment is used for displaying the statistical data.
As shown in fig. 4, the embodiment of the present invention provides a system for intelligently implementing a marketing campaign, which may include a server 301, at least one terminal 401 of an attendant, at least one terminal 402 of a client, and a monitoring device 403.
In the embodiment of the present invention, both the terminal 401 of the attendant and the terminal 402 of the client may be used as the first terminal, and the terminal 402 of the client may also be used as the second terminal.
The embodiment of the invention can realize digital enabling marketing, optimize online and offline marketing strategies and form various special customized activity planning schemes. On the marketing mode, the drainage of online activities and the specific effect of the online activities on a target customer group are quantitatively analyzed by a digital technology, and an optimal marketing combination scheme is matched; the 'insurance plus' ecosphere is established to carry out customer insights, the model capability is combined, the personalized recommendation of thousands of people and thousands of faces is realized, and an accurate customer source is provided for offline activities.
The platform establishes one-stop and full-flow activity standardization service from activity planning → activity development → activity publishing → propaganda preheating registration → activity participation situation → data monitoring → publishing result → award item release, and helps business officers, team leaders and management cadres in the internal work to realize the management of key activities of intelligent marketing data.
The monitoring equipment can be composed of three parts, namely a command management large screen, a data statistics platform and an H5 mobile terminal report, and can know the transaction state and the activity operation condition of a salesman in real time.
The method comprises the following steps of (1) promoting communication service personnel to share activities to clients through the activities, enabling the clients to check the activities, register for participation in the activities, and apply for installation of target functions when the clients participate in the activities for the first time; the service staff checks the registration condition of the client activities from the personal management background, makes an appointment with the client installation target function to participate in the activities, checks the winning condition and the client 'telephone appointment', and distributes prizes. The system automatically records activity sharing, activity registration and winning conditions of the salesman, helps the salesman to automatically record client participation conditions, and automatically reminds the agent of appointment time and arrangement.
By sharing activities of the salesmen, preheating the activities, registering the activities, winning the prizes in the activities, issuing prizes, facilitating interviews and counting and analyzing regional ranking data, the management cadres can know the overview of the real-time data of the customers through monitoring equipment; the amount of tasks to be processed by the salesman; the passenger obtaining conditions of each region; arranging the salesmen in the trial area; arrangement of cities in each place; the intelligent health visit is converted into information such as policy big data statistics, and process control and result tracking of the marketing activities are achieved.
It is to be understood that the illustrated architecture of the embodiments of the present invention does not constitute a specific limitation on a system for intelligently implementing a marketing campaign. In other embodiments of the present invention, a system for intelligently implementing a marketing campaign may include more or fewer components than shown, or combine certain components, or split certain components, or a different arrangement of components. The illustrated components may be implemented in hardware, software, or a combination of software and hardware.
Because the information interaction, execution process, and other contents between the units in the device are based on the same concept as the method embodiment of the present invention, specific contents may refer to the description in the method embodiment of the present invention, and are not described herein again.
Examples of the storage medium for supplying the program code include a floppy disk, a hard disk, a magneto-optical disk, an optical disk (e.g., CD-ROM, CD-R, CD-RW, DVD-ROM, DVD-RAM, DVD-RW, DVD + RW), a magnetic tape, a nonvolatile memory card, and a ROM. Alternatively, the program code may be downloaded from a server computer via a communications network.
Further, it should be clear that the functions of any one of the above-described embodiments may be implemented not only by executing the program code read out by the computer, but also by causing an operating system or the like operating on the computer to perform a part or all of the actual operations based on instructions of the program code.
Further, it is to be understood that the program code read out from the storage medium is written to a memory provided in an expansion board inserted into the computer or to a memory provided in an expansion unit connected to the computer, and then causes a CPU or the like mounted on the expansion board or the expansion unit to perform part or all of the actual operations based on instructions of the program code, thereby realizing the functions of any of the above-described embodiments.
It should be noted that not all steps and modules in the above flows and system structure diagrams are necessary, and some steps or modules may be omitted according to actual needs. The execution order of the steps is not fixed and can be adjusted as required. The system structure described in the above embodiments may be a physical structure or a logical structure, that is, some modules may be implemented by the same physical entity, or some modules may be implemented by a plurality of physical entities, or some components in a plurality of independent devices may be implemented together.
In the above embodiments, the hardware unit may be implemented mechanically or electrically. For example, a hardware element may comprise permanently dedicated circuitry or logic (such as a dedicated processor, FPGA or ASIC) to perform the corresponding operations. The hardware elements may also comprise programmable logic or circuitry, such as a general purpose processor or other programmable processor, that may be temporarily configured by software to perform the corresponding operations. The specific implementation (mechanical, or dedicated permanent, or temporarily set) may be determined based on cost and time considerations.
While the invention has been shown and described in detail in the drawings and in the preferred embodiments, it is not intended to limit the invention to the embodiments disclosed, and it will be apparent to those skilled in the art that various combinations of the code auditing means in the various embodiments described above may be used to obtain further embodiments of the invention, which are also within the scope of the invention.
Claims (10)
1. A method for intelligently implementing a marketing campaign, the method comprising:
the server issues an activity page of the marketing activity to at least one first terminal;
at least one first terminal shares an activity link of the activity page;
the second terminal performs active registration for the target client through the active link, wherein the second terminal is a terminal of any client;
the server acquires the active link and determines a target salesman corresponding to the active link;
and the server verifies the meeting authenticity of the target salesman and the target client, and after the meeting authenticity passes the verification, the target client is determined to be successful in participating in the marketing campaign.
2. The method of claim 1,
the first terminal includes: a terminal of an attendant;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the first active link according to the identity information of the operator corresponding to the first terminal, wherein the active link comprises the identity information of the operator corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
and the server analyzes the identity information of the salesman from the active link and takes the salesman represented by the identity information as the target salesman.
3. The method of claim 1,
the second terminal performs activity registration for the target client through the activity link, and the method comprises the following steps:
the second terminal inputs the identity information of the client through the active link so as to perform active registration;
before the server verifies the authenticity of the meeting between the target salesman and the target client, further comprising:
and the server acquires the identity information of the client input through the active link and takes the client characterized by the identity information as the target client.
4. The method of claim 1,
the first terminal includes: a terminal of a client;
further comprising:
the server prestores the corresponding relation between the salesman and the client;
before the first terminal shares the active link of the active page, the method further includes:
the first terminal generates the active link according to the identity information of the client corresponding to the first terminal, wherein the active link comprises the identity information of the client corresponding to the first terminal;
the determining the target salesman corresponding to the active link includes:
the server analyzes the identity information of the client from the active link and takes the client represented by the identity information as a sharing client;
and the server determines the salesman corresponding to the sharing client according to the corresponding relation, and takes the salesman corresponding to the sharing client as the target salesman.
5. The method of claim 1,
the method further comprises the following steps:
the server prestores the corresponding relation between the salesman and the client;
the server executes, for each of the salesmen:
determining a client corresponding to the current salesman according to the corresponding relation;
counting clients without registration activities in clients corresponding to the current salesman, and sending information of the clients without registration activities to a terminal of the current salesman;
the terminal of each salesman executes: and when receiving the information of the client without the registration activity sent by the server, sharing the activity link with the terminal of the client without the registration activity.
6. The method of claim 1,
before the server verifies the authenticity of the meeting between the target salesman and the target client, further comprising:
the server judges whether the target client opens the target function, if not, the server determines that the target client cannot participate in the activity, and if the target function is opened, the server is executed to verify the authenticity of the meeting between the target salesman and the target client.
7. The method according to any one of claims 1 to 6,
the method further comprises the following steps:
the server generates statistical data according to the target salesman and the target client corresponding to each active link;
the server sends the statistical data to monitoring equipment;
and the monitoring equipment displays the statistical data.
8. A system for intelligently implementing a marketing campaign, the system comprising:
the system comprises a server, at least one first terminal and at least one second terminal;
the server is used for publishing an activity page of a marketing activity to at least one first terminal;
the first terminal is used for sharing the activity link of the activity page;
the second terminal is used for performing activity registration for a target client through the activity link, wherein the second terminal is a terminal of any client;
and the server is used for acquiring the activity link, determining a target salesman corresponding to the activity link, verifying the meeting authenticity of the target salesman and a target client, and determining that the target client successfully participates in the marketing activity after the verification is passed.
9. The system of claim 8,
the first terminal includes: a terminal of an attendant;
the first terminal is further configured to generate the first active link according to the identity information of the operator corresponding to the first terminal, where the active link includes the identity information of the operator corresponding to the first terminal;
the server, when executing the determining of the target salesman corresponding to the active link, is specifically configured to: analyzing the identity information of the operator from the active link, and taking the operator represented by the identity information as the target operator.
10. The system of claim 8 or 9,
the system further comprises: monitoring equipment;
the server is further configured to generate statistical data according to the target salesman and the target client corresponding to each active link, and send the statistical data to the monitoring device;
and the monitoring equipment is used for displaying the statistical data.
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| CN202011608505.8A CN112700276A (en) | 2020-12-30 | 2020-12-30 | Method and system for intelligently realizing marketing activities |
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| CN202011608505.8A CN112700276A (en) | 2020-12-30 | 2020-12-30 | Method and system for intelligently realizing marketing activities |
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