CN109214663A - Method, apparatus, computer equipment and the storage medium of calculating business drainage - Google Patents
Method, apparatus, computer equipment and the storage medium of calculating business drainage Download PDFInfo
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- CN109214663A CN109214663A CN201810949565.2A CN201810949565A CN109214663A CN 109214663 A CN109214663 A CN 109214663A CN 201810949565 A CN201810949565 A CN 201810949565A CN 109214663 A CN109214663 A CN 109214663A
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Abstract
This application involves arrive mass data, data resource field, method, apparatus, computer equipment and the storage medium of a kind of calculating business drainage based on data calculation processing are disclosed, wherein method includes: the access ID for obtaining the service chaining of access business personnel's publication；Judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining；If the access ID belongs to the associated User ID of the platform, judge whether the corresponding User ID of the access ID generates the business；If the access ID corresponding User ID generation business, it is determined that the business is the drainage of the business personnel.The application is calculated by the drainage to user, more accurately understands the reason of client buys product, convenient for carrying out more perfect examination to corresponding business personnel.Also which available service chaining is more welcomed by customers, and backstage personnel can be instructed to be adjusted the content issued in time after feeding back to backstage, to promote efficiency of operation.
Description
Technical field
This application involves mass data, data resource technical field is arrived, a kind of drainage of calculating business is especially related to
Method, apparatus, computer equipment and storage medium.
Background technique
Drainage, i.e. business personnel guide client to buy product, the various behaviors conducive to company performance such as supplement with money.
Present network is more and more flourishing, has welcome mobile internet era.Social networks has been also transformed into mobile interchange
Based on net.Wechat, microblogging move succinct mode with it, increasingly by the dependence of user.
Now in many sales, the product information or action message that business personnel is issued by forwarding company are linked to micro-
After believing that circle of friends, the client of business personnel understand relevant product information or action message by the circle of friends that business personnel sends out, Zhi Houyou
Oneself is bought by APP, although being to buy product under the influence of business personnel, but can not embody in this way, to business
The achievement growth of member has a certain impact.Also the product repercussion in the market of company's publication can not be got information about.
So the problem of a kind of method for providing new calculating business drainage is urgent need to resolve.
Summary of the invention
The main purpose of the application is to provide method, apparatus, the computer equipment of a kind of more accurate calculating business drainage
And storage medium.
In order to achieve the above-mentioned object of the invention, a kind of method that the application proposes calculating business drainage, comprising:
Obtain the access ID of the service chaining of access business personnel's publication；
Judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining；
If the access ID belongs to the associated User ID of the platform, whether the corresponding User ID of the access ID is judged
Generate the business；
If the access ID corresponding User ID generation business, it is determined that the business is drawing for the business personnel
Stream.
It is further, described that the step of whether corresponding User ID of the access ID generates the business judged, comprising:
Judge whether the User ID generates the business within the preset time；
If generating the business within the preset time, it is determined that the access ID corresponding User ID generation industry
Business.
Further, after the step of determination business is the drainage of the business personnel, comprising:
Obtain the access number of the service chaining of business personnel's publication and the drainage quantity of the business personnel；
With the drainage quantity divided by the access number, the drainage rate of the business personnel is obtained.
Further, after the step of determination business is the drainage of the business personnel, comprising:
All business personnels of the total access number and the publication service chaining that obtain the service chaining are corresponding more
Total drainage quantity that a drainage quantity summarizes；
With total drainage quantity divided by total access number, the conversion ratio of the service chaining is calculated.
Further, after the step of determination business is the drainage of the business personnel, comprising:
The classification for obtaining the access ID, counts ratio of all categories, for backstage personnel when editing new business content
To carry out business tine editor according to the corresponding style of the highest classification of ratio.
Further, after the step of determination business is the drainage of the business personnel, comprising:
Obtain all drainages of the service chaining of business personnel's publication；
Obtain the access moment of the corresponding access ID of user of all drainages；
The quantity of the access ID in each preset time period is calculated, the quantity for counting the access ID of each period respectively accounts for
The ratio of the quantity of all drainages of the service chaining of business personnel's publication, for business personnel in publication new business link
When according to the ratio highest preset time period selection publication moment.
Further, described to judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining
The step of after, comprising:
If so, sending the contact method of user to the business personnel.
The application also provides a kind of device of calculating business drainage, comprising:
Module is obtained, the access ID of the service chaining for obtaining access business personnel's publication；
First judgment module, for judging whether the access ID belongs to the associated use of the corresponding platform of the service chaining
Family ID；
Second judgment module judges the access if belonging to the associated User ID of the platform for the access ID
Whether the corresponding User ID of ID generates the business；
Determining module, if generating the business for the corresponding User ID of the access ID, it is determined that the business is institute
State the drainage of business personnel.
The application also provides a kind of computer equipment, including memory and processor, and the memory is stored with computer
The step of program, the processor realizes any of the above-described the method when executing the computer program.
The application also provides a kind of computer readable storage medium, is stored thereon with computer program, the computer journey
The step of method described in any of the above embodiments is realized when sequence is executed by processor.
Method, apparatus, computer equipment and the storage medium of the calculating business drainage of the application, pass through the drainage to user
It calculates, more accurately understands the reason of client buys product, convenient for carrying out more perfect examination to corresponding business personnel.It can also be with
Obtain which service chaining is more welcomed by customers, feed back to can instruct behind backstage backstage personnel to the content issued in time into
Row adjustment, to promote efficiency of operation.
Detailed description of the invention
Fig. 1 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 2 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 3 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 4 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 5 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 6 is the flow diagram for the method that the calculating business of one embodiment of the application drains；
Fig. 7 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Fig. 8 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Fig. 9 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Figure 10 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Figure 11 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Figure 12 is the structural schematic block diagram for the device that the calculating business of one embodiment of the application drains；
Figure 13 is the structural schematic block diagram of the computer equipment of one embodiment of the application.
The embodiments will be further described with reference to the accompanying drawings for realization, functional characteristics and the advantage of the application purpose.
Specific embodiment
It is with reference to the accompanying drawings and embodiments, right in order to which the objects, technical solutions and advantages of the application are more clearly understood
The application is further elaborated.It should be appreciated that specific embodiment described herein is only used to explain the application, not
For limiting the application.
Referring to Fig.1, the embodiment of the present application provides a kind of method of calculating business drainage, comprising steps of
S1, the access ID for obtaining the service chaining that access business personnel issues；
S2, judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining；
If S3, the access ID belong to the associated User ID of the platform, the corresponding User ID of the access ID is judged
Whether the business is generated；
If the corresponding User ID of S4, the access ID generates the business, it is determined that the business is the business personnel's
Drainage.
As described in above-mentioned steps S1, service chaining refer to that company releases for getting a profit or developing target market includes business
The network linking of information.Service chaining is issued and is accessing reading for other people from media platform by business personnel, to client or potential visitor
Promote the business in family.The link of business personnel's issuing service refers to that business personnel shares service chaining from media platform, puts down from media
Platform includes wechat circle of friends or microblogging etc..Service chaining directly can also be distributed to specified friend, client, standard by business personnel
Client.The link is generated by the server of the corresponding platform of service chaining, anyone accesses the service chaining and can leave
Access record, accessing record includes that access people accesses ID, that is, the media account that the information or access people for accessing the equipment of people use
ID.Server obtains the access ID of the service chaining.
As described in above-mentioned steps S2, the user of business, which refers to, fills in personal information registration, Ke Yizhi in the business platform
Meet the personal group for participating in generating business conduct.After having registered user, server distributes to one ID of the user, i.e. user
ID.Access ID is the personal information of the people of access link.It accesses people and business personnel's publication is accessed in wechat circle of friends industry by wechat
Business link, access ID is the WeChat ID for accessing people；Access people issues the service chaining in microblogging by microblogging access business personnel,
Access ID is the microblogging number for accessing people, and access people accesses the service chaining that business personnel issues in business platform by business APP, is visited
Ask that ID is the User ID for accessing people.Business personnel is accessed by message release service chaining to other people, and access ID is access people
IP address of equipment.Get access ID after, judge access ID whether user bound ID.When being registered as user, need to fill in
Personal information.Alternatively, user when by other media to access service chaining, receives other media ID and user of the user
ID binding.If it is exactly User ID that ID is bound or accessed to judgement access ID and User ID, being judged as access ID is exactly the industry
The user of business.
As described in above-mentioned steps S3, if access ID is the user of business, the corresponding use of access ID is just further judged
Whether family ID generates the corresponding business of this service chaining.Server obtains whether the User ID has new business generation, and
It is matched that the new business that the User ID generates, which is with the business of service chaining,.Wherein, after user has accessed service chaining, service
Device has got the access ID of user, even if the user directly generates link not over the service chaining, but user is voluntarily
Registering service generates business after linking corresponding server, also determines that the user is to generate this business.
As described in above-mentioned steps S4, if the user for having accessed service chaining generates new business, just illustrate the generation
Business be receive business personnel publication service chaining influence, accordingly, it is determined that the business is the drainage of business personnel.
In one embodiment, above-mentioned that the step of whether corresponding User ID of the access ID generates the business judged
S3, comprising:
S31, judge whether the User ID generates the business within the preset time；
If S32, generating the business within the preset time, it is determined that described in the corresponding User ID of the access ID generates
Business.
In the present embodiment, the preset time is that server automatically generates.Server gets user and has accessed business personnel
After the service chaining of publication, start timing, if user generates the corresponding business of the service chaining within a preset time, just really
The fixed business is the drainage of business personnel, i.e. the corresponding User ID of access ID generates the business.Preset time if more than
After generate the corresponding business of the service chaining, which is not just the drainage of business personnel.In one embodiment, when presetting
Between be 5 days.Because service chaining has a certain impact the time, if user has accessed the service chaining of business personnel's publication, but
It is to generate the business after either oneself needing the business by other information channel after being spaced a period of time, it is practical in this way
The generation of the upper business and the degree of association of access service chaining before user are not very high, therefore are not just considered drawing for the business personnel
Stream.
Referring to Fig. 2, in one embodiment, after the step of above-mentioned determination business is the drainage of the business personnel,
Include:
The drainage quantity of S5, the access number for obtaining the service chaining that the business personnel issues and the business personnel；
S6, with the drainage quantity divided by the access number, obtain the drainage rate of the business personnel.
As described in above-mentioned steps S5, business personnel is to log in the service chaining issued after oneself business APP, the service chaining
On have the log-on message of business personnel.Server statistics should have the number that the service chaining of business personnel's information is accessed, and obtaining should
The access number of the service chaining of business personnel's publication, access number are the accessed numbers for counting the service chaining, i.e. access ID
Quantity, if same access ID access repeatedly, be still to be denoted as an access number.Then it obtains user and accesses the service chaining
The quantity of business is generated afterwards, and statistics obtains the drainage quantity of the service chaining of the business personnel.Drainage quantity is the business generated
Quantity, if generating multiple business, then corresponding drainage quantity is also after a user accesses the service chaining that the business personnel issues
It is multiple.
As described in above-mentioned steps S6, after having obtained access number and drainage quantity, with access number divided by drainage quantity, obtain
To the drainage rate of the correspondence of the business personnel service chaining.Company can use a finger of the drainage rate as examination business personnel
Mark.In another embodiment, server obtains the multiple access numbers and correspondence of multiple service chainings of business personnel publication
Multiple drainage quantity, the summation for then calculating multiple access numbers obtains accumulative access number, calculates multiple drainage quantity
Summation obtains accumulative drainage quantity, obtains accumulative drainage rate, total drainage rate energy divided by accumulative access number with accumulative drainage quantity
More objectively reflect the achievement of business personnel.Company is using accumulative drainage rate as the index for examining the business personnel.
Referring to Fig. 3, in one embodiment, after the step of above-mentioned determination business is the drainage of the business personnel,
Include:
All business personnels of S7, the total access number for obtaining the service chaining and the publication service chaining are corresponding
Total drainage quantity that multiple drainage quantity summarize；
S8, with total drainage quantity divided by total access number, calculate the conversion ratio of the service chaining.
As described in above-mentioned steps S7, after server generates a service chaining, multiple business personnels are respectively by the business chain
It connects and is published to respective media platform.The corresponding multiple service chainings of multiple business personnels access reading by other people respectively.Server
Then the access number for counting each business personnel respectively is added, obtain total access number.Meanwhile server get each business personnel with
It is added after the hinged corresponding drainage quantity of the business, obtains always draining quantity.Total access number and always drain quantity
It is only relevant to this service chaining, it is unrelated with other service chainings.
As described in above-mentioned steps S8, with total drainage quantity divided by total access number, the conversion ratio of the service chaining is obtained.I.e.
After business personnel releases service chaining, the effect of publication is counted.The drainage quantity of generation is more, and conversion ratio is got over
Height illustrates that the corresponding business of the service chaining is more paid close attention to and liked by market.Conversion ratio can be used as judge business quality and matter
One important indicator of amount.
Referring to Fig. 4, in one embodiment, after the step of above-mentioned determination business is the drainage of the business personnel,
Include:
S9, the classification for obtaining the access ID, count ratio of all categories, for backstage personnel in editor's new business content
When to carry out business tine editor according to the corresponding style of the highest classification of ratio.
As described in above-mentioned steps S9, access ID is the business that user accesses business personnel's publication by the media account of oneself
Link.User accesses the service chaining by different media platforms, corresponding, and the access ID that server is got is also different
's.Accessing ID includes User ID and media ID.User ID refers to ID of the user on the corresponding media platform of the business.Media ID
Refer to user and access by other media accounts media ID when service chaining.Server reads the access note of service chaining
Record obtains it and accesses ID, according to the different format names of access ID, obtains the classification of access ID.Because business personnel is issuing
When service chaining, there is publication by multiple support channels.The classification for getting access ID, that is, get user and specifically understand product chain
The channel connect is obtained by business APP or other media platforms.It assists in business personnel to shoot the arrow at the target, subsequent
When issuing service links, issued on the corresponding platform of ID classification.Further, media ID includes wechat media
The media ID of the diversified forms such as ID, microblog media ID.Server obtains the classification of the access ID of all users, counts all kinds of
The ratio that other ID is accounted in all ID, facilitate backstage editing affairs link content when with the highest ID class of the ratio accounted for
The content of the corresponding media genre of type is edited.
Referring to Fig. 5, in one embodiment, after the step of above-mentioned determination business is the drainage of the business personnel,
Include:
S10, all drainages for obtaining the service chaining that the business personnel issues；
The access moment of S11, the corresponding access ID of the user for obtaining all drainages；
S12, calculate in each preset time period access ID quantity, count the access ID of each preset time period respectively
Quantity account for business personnel publication the service chaining all drainages quantity ratio, it is new in publication for business personnel
According to the ratio highest preset time period selection publication moment when service chaining.
In the present embodiment, after being spaced a period of time, the specific can be that having issued the 24 of service chaining from business personnel
After hour, the corresponding drainage of all service chainings of the business personnel is obtained, i.e. the user of how many business personnel passes through
The service chaining generates business.Then these are obtained respectively drains the business that corresponding User ID accesses business personnel's publication
At the time of link.Count all drainage quantity ratios that the access number in each period accounts for the service chaining of business personnel publication
Example.
In one embodiment, server gets the industry after business personnel has issued a certain service chaining 24 hours
Business person has 100 drainages, that is, generates business after having 100 users to have accessed the service chaining, while obtaining this 100 users
Access the access moment of link.Meanwhile server has 3 preset periods, is the morning (8 points to 12 points), afternoon (12 respectively
O'clock to 18 points), other (18 points to 24 points and 0 points to 8 points), server gets which 100 access moment are respectively at
Period accesses the access number of each period, is calculated 20 access moment and belongs to morning time section, 30 access moment
Belong to, 50 access moment belong to other times section the period in the afternoon.Show that the ratio of the access in other times section is most, then
Follow-up business person issues when issuing service is linked in other times section.
It is in one embodiment, above-mentioned to judge whether the access ID belongs to that the service chaining is corresponding to put down referring to Fig. 6
After the step of platform associated User ID, further includes:
S201, if so, sending the contact method of user to the business personnel.
As described in above-mentioned steps S201, after it is that user has accessed the service chaining that business personnel issues that server, which is got,
The contact method is sent to business personnel, directly contacts use convenient for business personnel by the contact method registered when extracting the user's registration
Family, explains the particular content of the business to user, helps the understanding business that user is directly deep, preferably user is facilitated to generate
Business.The contact method of user is sent to business personnel, can be by sending short message to the cell-phone number of business personnel, be also possible to send out
It send to the business end of business personnel.In addition, contact method is also possible to access the corresponding contact method of classification of ID, facilitate business personnel
It is linked up by contact method identical with user.It is linked for example, getting certain user with wechat click-to-call service, then system
The cell-phone number of the user is sent to business personnel, while the access ID of user is sent to business personnel, then business personnel is aware of this
User is to read relevant business information with wechat, then business personnel is directly contacted with user by wechat, improve business personnel with
Communication efficiency between user.
In one embodiment, above-mentioned business includes purchase product, registration activity, downloading APP.
In the present embodiment, business refers to the behavior that immediate interest or indirect benefit can be generated to company.Buying product is
The product for referring to purchase company, can bring immediate interest to company.Activity refers to the popularization or publicity behavior of company organization, such as
Product introduction meeting, company's annual meeting etc. introduce the product of company or publicize the image of company, be the behavior exploited market, user
Activity is participated in, is the behavior for belonging to exploitation client, belongs to indirect benefit behavior.APP is release product or movable platform,
User downloads APP, the product information or action message of more convenient acquiring company's publication, and belongs to the behavior of exploitation client,
Belong to indirect benefit behavior.
In conclusion the method that the calculating business of the application drains, is calculated by the drainage to user, more accurately understand
Client buys the reason of product, convenient for carrying out more perfect examination to corresponding business personnel.Also which available service chaining
It is more welcomed by customers, backstage personnel can be instructed to be adjusted the content issued in time after feeding back to backstage, to be promoted
Efficiency of operation.
Referring to Fig. 7, a kind of device of calculating business drainage is also provided in the embodiment of the present application, comprising:
Module 1 is obtained, the access ID of the service chaining for obtaining access business personnel's publication；
First judgment module 2, for judging it is associated whether the access ID belongs to the corresponding platform of the service chaining
User ID；
Second judgment module 3 judges the access if belonging to the associated User ID of the platform for the access ID
Whether the corresponding User ID of ID generates the business；
Determining module 4, if generating the business for the corresponding User ID of the access ID, it is determined that the business is institute
State the drainage of business personnel.
In the present embodiment, service chaining refer to that company releases for getting a profit or developing target market includes business information
Network linking.Service chaining is issued and is accessing reading for other people from media platform by business personnel, promotes to client or potential customers
The business.The link of business personnel's issuing service refers to that business personnel shares service chaining from media platform, includes from media platform
Wechat circle of friends or microblogging etc..Service chaining directly can also be distributed to specified friend, client, prospect by business personnel.
The link is generated by the server of the corresponding platform of service chaining, anyone, which accesses the service chaining, can leave access note
Record, accessing record includes that access people accesses ID, that is, the ID for the media account that the information or access people for accessing the equipment of people use.It obtains
The access ID of the acquisition of modulus block 1 service chaining.
The user of business, which refers to, fills in personal information registration in the business platform, can directly participate in generating business conduct
Personal group.After having registered user, server distributes to one ID of the user, i.e. User ID.Access ID is access link
People personal information.It accesses people and business personnel's publication is accessed in wechat circle of friends service chaining by wechat, accessing ID is to visit
Ask the WeChat ID of people；It accesses people and business personnel's publication is accessed in the service chaining of microblogging by microblogging, access ID is the micro- of access people
Rich number, access people accesses the service chaining that business personnel issues in business platform by business APP, and access ID is the user for accessing people
ID.Business personnel is accessed by message release service chaining to other people, and access ID is the IP address of equipment for accessing people.Obtain visiting
After asking ID, first judgment module 2 judge access ID whether user bound ID.When being registered as user, need to fill in personal letter
Breath.Alternatively, other media ID that user when by other media to access service chaining, receives the user is tied up with User ID
It is fixed.If it is exactly User ID that ID is bound or accessed to the judgement of first judgment module 2 access ID and User ID, it is judged as access ID
It is exactly the user of the business.
If access ID is the user of business, the second judgment module 3 just further judges the corresponding User ID of access ID
Whether this service chaining corresponding business is generated.Server obtains whether the User ID has new business generation, and the use
It is matched that the new business that family ID is generated, which is with the business of service chaining,.Wherein, after user has accessed service chaining, server is obtained
The access ID of user is got, even if the user directly generates link not over the service chaining, but user voluntarily logs in
Business is generated after the corresponding server of service chaining, the second judgment module 3 also determines that the user is to generate this business.
If the user for having accessed service chaining generates new business, just illustrate that the business of the generation is to receive business
What the service chaining of member's publication influenced, accordingly, it is determined that module 4 determines that the business is the drainage of business personnel.
In one embodiment, above-mentioned second judgment module 3 includes:
Judging unit, for judging whether the User ID generates the business within the preset time；
Determination unit, if for generating the business within the preset time, it is determined that the corresponding user of the access ID
ID generates the business.
In the present embodiment, the preset time is that server automatically generates.Judging unit gets user and has accessed business
After the service chaining of member's publication, start timing, if user generates the corresponding business of the service chaining within a preset time, really
Order member determines that the business is the drainage of business personnel, i.e. the corresponding User ID of access ID generates the business.If it exceeds
The corresponding business of the service chaining is generated after preset time, which is not just the drainage of business personnel.In a specific implementation
In example, preset time is 5 days.Because service chaining has a certain impact the time, if user has accessed business personnel's publication
Service chaining, but after being spaced a period of time, the industry is generated after either oneself needing the business by other information channel
Business, the degree of association of access service chaining is not very high, therefore judging unit actually before the generation of the business and user in this way
Decide that the drainage for not being considered the business personnel.
Referring to Fig. 8, in one embodiment, the device of above-mentioned calculating business drainage further include:
Quantity module 5, for obtain the service chaining of business personnel publication access number and the business personnel
Drain quantity；
Draw flow rate module 6, for, divided by the access number, obtaining the drainage of the business personnel with the drainage quantity
Rate.
In the present embodiment, business personnel is to log in the service chaining issued after oneself business APP, has industry on the service chaining
The log-on message of business person.Quantity module 5 counts the accessed number of the service chaining with business personnel's information, obtains the business
The access number of the service chaining of member's publication, access number are the accessed numbers for counting the service chaining, that is, access the number of ID
Amount is still to be denoted as an access number if same access ID access is repeatedly.Then it obtains user and accesses life after the service chaining
At the quantity of business, statistics obtains the drainage quantity of the service chaining of the business personnel.Drainage quantity is the quantity of the business generated,
If generating multiple business, then corresponding drainage quantity is also multiple after a user accesses the service chaining of business personnel publication.
After having obtained access number and drainage quantity, draws flow rate module 6 with access number divided by drainage quantity, obtain pair of the business personnel
Should service chaining drainage rate.Company can use an index of the drainage rate as examination business personnel.In another implementation
Example in, server obtain the business personnel publication multiple service chainings multiple access numbers and corresponding multiple drainage numbers
Amount, the summation for then calculating multiple access numbers obtain accumulative access number, and the summation for calculating multiple drainage quantity is added up
Quantity is drained, obtains accumulative drainage rate divided by accumulative access number with accumulative drainage quantity, total drainage rate can be more objectively anti-
Reflect the achievement of business personnel.Company is using accumulative drainage rate as the index for examining the business personnel.
Referring to Fig. 9, in one embodiment, the device of above-mentioned calculating business drainage further include:
Total quantity module 7, for obtaining total access number of the service chaining and the institute of the publication service chaining
The total drainage quantity for thering are the corresponding multiple drainage quantity of business personnel to summarize；
Conversion ratio module 8, for, divided by total access number, calculating the service chaining with total drainage quantity
Conversion ratio.
In the present embodiment, after server generates a service chaining, multiple business personnels respectively issue the service chaining
To respective media platform.The corresponding multiple service chainings of multiple business personnels access reading by other people respectively.Total quantity module 7 is divided
Then the access number for not counting each business personnel is added, obtain total access number.Meanwhile total quantity module 7 gets each business
It is added after member and the hinged corresponding drainage quantity of the business, obtains always draining quantity.Total access number and total drainage
Quantity is only relevant to this service chaining, unrelated with other service chainings.Conversion ratio module 8 with total drainage quantity divided by
Total access number obtains the conversion ratio of the service chaining.After i.e. business personnel releases service chaining, by the effect of publication into
Row statistics.The drainage quantity of generation is more, and conversion ratio is higher, illustrates that the corresponding business of the service chaining is more paid close attention to and liked by market
Love.Conversion ratio can be used as an important indicator of judge business quality and quality.
Referring to Fig.1 0, in one embodiment, the device of above-mentioned calculating business drainage further include:
Class Modules 9 are counted, for obtaining the classification of the access ID, ratio of all categories is counted, is used for backstage personnel
When editing new business content to carry out business tine editor according to the corresponding style of the highest classification of ratio.
In the present embodiment, access ID is the service chaining that user accesses business personnel's publication by the media account of oneself.
User accesses the service chaining by different media platforms, corresponding, and the access ID that statistics class Modules 9 are got is also not
With.Accessing ID includes User ID and media ID.User ID refers to ID of the user on the corresponding media platform of the business.Media
ID refers to user and accesses by other media accounts media ID when service chaining.It counts class Modules 9 and reads service chaining
Access record, obtain its access ID, according to access ID different format names, obtain the classification of access ID.Because of business
Member has publication by multiple support channels in issuing service link.The classification for getting access ID, that is, it is specific to get user
The channel for solving product link, is obtained by business APP or other media platforms.Business personnel's some is assisted in put
Arrow, when subsequent issued service chaining, is issued on the corresponding platform of ID classification.Further, media ID includes
The media ID of the diversified forms such as wechat media ID, microblog media ID.Statistics class Modules 9 obtain the access ID's of all users
Classification counts ratio of all categories, facilitates corresponding with the highest ID type of ratio when the content of backstage editing affairs link
The content of media genre edited.
Referring to Fig.1 1, in one embodiment, the device of above-mentioned calculating business drainage further include:
Drainage module 10 is obtained, all drainages of the service chaining for obtaining business personnel's publication；
Moment module 11 is obtained, the access moment of the corresponding access ID of the user for obtaining all drainages；
Statistical time module 12 counts each pre- for calculating the quantity of the access ID in each preset time period respectively
If the quantity of the access ID of period accounts for the ratio of the quantity of all drainages of the service chaining of business personnel's publication, use
In business personnel when issuing new business link according to the ratio highest preset time period selection publication moment.
In the present embodiment, after being spaced a period of time, the specific can be that having issued the 24 of service chaining from business personnel
After hour, the corresponding drainage of all service chainings that drainage module 10 obtains the business personnel, i.e. how many industry are obtained
The user of business person generates business by the service chaining.Then it obtains moment module 11 and obtains these corresponding use of drainage respectively
At the time of family ID accesses the service chaining of business personnel's publication.Statistical time module 12 counts the access number in each period
Account for all drainage quantitative proportions of the service chaining of business personnel publication.
In one embodiment, server obtains drainage mould after business personnel has issued a certain service chaining 24 hours
Block 10 gets the business personnel with 100 drainages, that is, generates business after having 100 users to have accessed the service chaining, simultaneously
It obtains moment module 11 and obtains the access moment that this 100 users access link.Meanwhile server has 3 preset periods,
It is the morning (8 points to 12 points), afternoon (12 points to 18 points), other (18 points to 24 points and 0 points to 8 points) respectively, server obtains
It gets which period 100 access moment are respectively at, accesses the access number of each period, statistical time module 12 calculates
Obtaining 20 access moment belongs to morning time section, and 30 access moment belong to the period in the afternoon, and 50 access moment belong to it
His period.Show that the ratio of the access in other times section is most, then follow-up business person is when issuing service is linked at other
Period publication.
Referring to Fig.1 2, in one embodiment, the device of above-mentioned calculating business drainage further include:
Sending module 13 sends the connection of user if belonging to the associated User ID of the platform for the access ID
Mode is to the business personnel.
In the present embodiment, after it is that user has accessed the service chaining that business personnel issues that server, which is got, the use is extracted
The contact method is sent to business personnel, directly contacted convenient for business personnel by the contact method that family is registered when registering, sending module 13
User, explains the particular content of the business to user, helps the understanding business that user is directly deep, preferably facilitates user raw
At business.The contact method of user is sent to business personnel, can be by sending short message to the cell-phone number of business personnel, be also possible to
It is sent to the business end of business personnel.In addition, contact method is also possible to access the corresponding contact method of classification of ID, facilitate business
Member is linked up by contact method identical with user.It is linked for example, getting certain user with wechat click-to-call service, is then
The cell-phone number of the user is sent to business personnel by system, while the access ID of user is sent to business personnel, then business personnel is aware of
The user is to read relevant business information with wechat, then business personnel is directly contacted with user by wechat, improves business personnel
Communication efficiency between user.
In one embodiment, above-mentioned business includes purchase product, registration activity, downloading APP.
In the present embodiment, business refers to the behavior that immediate interest or indirect benefit can be generated to company.Buying product is
The product for referring to purchase company, can bring immediate interest to company.Activity refers to the popularization or publicity behavior of company organization, such as
Product introduction meeting, company's annual meeting etc. introduce the product of company or publicize the image of company, be the behavior exploited market, user
Activity is participated in, is the behavior for belonging to exploitation client, belongs to indirect benefit behavior.APP is release product or movable platform,
User downloads APP, the product information or action message of more convenient acquiring company's publication, and belongs to the behavior of exploitation client,
Belong to indirect benefit behavior.
In conclusion the method that the calculating business of the application drains, is calculated by the drainage to user, more accurately understand
Client buys the reason of product, convenient for carrying out more perfect examination to corresponding business personnel.Also which available service chaining
It is more welcomed by customers, backstage personnel can be instructed to be adjusted the content issued in time after feeding back to backstage, to be promoted
Efficiency of operation.
Referring to Fig.1 3, a kind of computer equipment is also provided in the embodiment of the present application, which can be server,
Its internal structure can be as shown in figure 13.The computer equipment includes processor, the memory, network connected by system bus
Interface and database.Wherein, the processor of the Computer Design is for providing calculating and control ability.The computer equipment is deposited
Reservoir includes non-volatile memory medium, built-in storage.The non-volatile memory medium is stored with operating system, computer program
And database.The internal memory provides environment for the operation of operating system and computer program in non-volatile memory medium.It should
The database of computer equipment is used to store the data such as the model of calculating business drainage.The network interface of the computer equipment is used for
It is communicated with external terminal by network connection.To realize a kind of calculating business drainage when the computer program is executed by processor
Method.
Above-mentioned processor executes the step of method of above-mentioned calculating business drainage: obtaining the business chain of access business personnel's publication
The access ID connect；Judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining；If the visit
It asks that ID belongs to the associated User ID of the platform, then judges whether the corresponding User ID of the access ID generates the business；If
The access ID corresponding User ID generation business, it is determined that the business is the drainage of the business personnel.
In one embodiment, above-mentioned processor execution judges whether the corresponding User ID of the access ID generates the industry
The step of business, comprising: judge whether the User ID generates the business within the preset time；If raw within the preset time
At the business, it is determined that the access ID corresponding User ID generation business.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: obtain the access number of the service chaining of business personnel's publication and the drainage quantity of the business personnel；With described
Quantity is drained divided by the access number, obtains the drainage rate of the business personnel.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: all business personnels of the total access number and the publication service chaining that obtain the service chaining are corresponding more
Total drainage quantity that a drainage quantity summarizes；With total drainage quantity divided by total access number, the industry is calculated
The conversion ratio of business link.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: the classification for obtaining the access ID counts ratio of all categories, for backstage personnel when editing new business content
To carry out business tine editor according to the corresponding style of the highest classification of ratio.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: obtain all drainages of the service chaining of business personnel's publication；Obtain the corresponding visit of user of all drainages
Ask the access moment of ID；The quantity for calculating the access ID in each preset time period, counts the access ID of each period respectively
Quantity account for business personnel publication the service chaining all drainages quantity ratio, it is new in publication for business personnel
According to the ratio highest preset time period selection publication moment when service chaining.
In one embodiment, it is corresponding to judge whether the access ID belongs to the service chaining for above-mentioned processor execution
After the step of platform associated User ID, comprising: if so, sending the contact method of user to the business personnel.
In conclusion the computer equipment of the application, is calculated by the drainage to user, client's purchase is more accurately understood
The reason of product, convenient for carrying out more perfect examination to corresponding business personnel.Also which available service chaining is more by client
It welcomes, backstage personnel can be instructed to be adjusted the content issued in time after feeding back to backstage, to promote efficiency of operation.
It will be understood by those skilled in the art that structure shown in Figure 13, only part relevant to application scheme
The block diagram of structure does not constitute the restriction for the computer equipment being applied thereon to application scheme.
One embodiment of the application also provides a kind of computer readable storage medium, is stored thereon with computer program, calculates
A kind of machine program realizes calculating business drainage method when being executed by processor, specifically:
Obtain the access ID of the service chaining of access business personnel's publication；Judge whether the access ID belongs to the business chain
Connect the corresponding associated User ID of platform；If the access ID belongs to the associated User ID of the platform, the access is judged
Whether the corresponding User ID of ID generates the business；If the access ID corresponding User ID generation business, it is determined that institute
State the drainage that business is the business personnel.
In one embodiment, above-mentioned processor execution judges whether the corresponding User ID of the access ID generates the industry
The step of business, comprising: judge whether the User ID generates the business within the preset time；If raw within the preset time
At the business, it is determined that the access ID corresponding User ID generation business.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: obtain the access number of the service chaining of business personnel's publication and the drainage quantity of the business personnel；With described
Quantity is drained divided by the access number, obtains the drainage rate of the business personnel.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: all business personnels of the total access number and the publication service chaining that obtain the service chaining are corresponding more
Total drainage quantity that a drainage quantity summarizes；With total drainage quantity divided by total access number, the industry is calculated
The conversion ratio of business link.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: the classification for obtaining the access ID counts ratio of all categories, for backstage personnel when editing new business content
To carry out business tine editor according to the corresponding style of the highest classification of ratio.
In one embodiment, above-mentioned processor execute the step of determining the drainage that the business is the business personnel it
Afterwards, comprising: obtain all drainages of the service chaining of business personnel's publication；Obtain the corresponding visit of user of all drainages
Ask the access moment of ID；The quantity for calculating the access ID in each preset time period, counts the access ID of each period respectively
Quantity account for business personnel publication the service chaining all drainages quantity ratio, it is new in publication for business personnel
According to the ratio highest preset time period selection publication moment when service chaining.
In one embodiment, it is corresponding to judge whether the access ID belongs to the service chaining for above-mentioned processor execution
After the step of platform associated User ID, comprising: if so, sending the contact method of user to the business personnel.
In conclusion the computer readable storage medium of the application, is calculated by the drainage to user, more accurately understand
Client buys the reason of product, convenient for carrying out more perfect examination to corresponding business personnel.Also which available service chaining
It is more welcomed by customers, backstage personnel can be instructed to be adjusted the content issued in time after feeding back to backstage, to be promoted
Efficiency of operation.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the computer program can be stored in a non-volatile computer
In read/write memory medium, the computer program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein,
Any reference used in provided herein and embodiment to memory, storage, database or other media,
Including non-volatile and/or volatile memory.Nonvolatile memory may include read-only memory (ROM), programming ROM
(PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM) or flash memory.Volatile memory may include
Random access memory (RAM) or external cache.By way of illustration and not limitation, RAM is available in many forms,
Such as static state RAM (SRAM), dynamic ram (DRAM), synchronous dram (SDRAM), double speed are according to rate SDRAM (SSRSDRAM), enhancing
Type SDRAM (ESDRAM), synchronization link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct memory bus dynamic ram (DRDRAM) and memory bus dynamic ram (RDRAM) etc..
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, device, article or the method that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, device, article or method institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, device of element, article or method.
The foregoing is merely preferred embodiment of the present application, are not intended to limit the scope of the patents of the application, all utilizations
Equivalent structure or equivalent flow shift made by present specification and accompanying drawing content is applied directly or indirectly in other correlations
Technical field, similarly include in the scope of patent protection of the application.
Claims (10)
1. a kind of method of calculating business drainage characterized by comprising
Obtain the access ID of the service chaining of access business personnel's publication；
Judge whether the access ID belongs to the associated User ID of the corresponding platform of the service chaining；
If the access ID belongs to the associated User ID of the platform, judge whether the corresponding User ID of the access ID generates
The business；
If the access ID corresponding User ID generation business, it is determined that the business is the drainage of the business personnel.
2. calculating the method for business drainage as described in claim 1, which is characterized in that the judgement access ID is corresponding
The step of whether User ID generates the business, comprising:
Judge whether the User ID generates the business within the preset time；
If generating the business within the preset time, it is determined that the access ID corresponding User ID generation business.
3. calculating the method for business drainage as described in claim 1, which is characterized in that the determination business is the industry
After the step of drainage of business person, comprising:
Obtain the access number of the service chaining of business personnel's publication and the drainage quantity of the business personnel；
With the drainage quantity divided by the access number, the drainage rate of the business personnel is obtained.
4. calculating the method for business drainage as described in claim 1, which is characterized in that the determination business is the industry
After the step of drainage of business person, comprising:
All business personnels of the total access number and the publication service chaining that obtain the service chaining are corresponding multiple to draw
Total drainage quantity that stream quantity summarizes；
With total drainage quantity divided by total access number, the conversion ratio of the service chaining is calculated.
5. calculating the method for business drainage as described in claim 1, which is characterized in that the determination business is the industry
After the step of drainage of business person, comprising:
The classification for obtaining the access ID, counts ratio of all categories, for backstage personnel when editing new business content with root
Business tine editor is carried out according to the corresponding style of the highest classification of ratio.
6. calculating the method for business drainage as described in claim 1, which is characterized in that the determination business is the industry
After the step of drainage of business person, comprising:
Obtain all drainages of the service chaining of business personnel's publication；
Obtain the access moment of the corresponding access ID of user of all drainages；
The quantity of the access ID in each preset time period is calculated, the quantity for counting the access ID of each preset time period respectively accounts for
The ratio of the quantity of all drainages of the service chaining of business personnel's publication, for business personnel in publication new business link
When according to the ratio highest preset time period selection publication moment.
7. calculating the method for business drainage as described in claim 1, which is characterized in that described to judge whether the access ID belongs to
After in the corresponding platform of the service chaining associated User ID the step of, comprising:
If so, sending the contact method of user to the business personnel.
8. a kind of device of calculating business drainage characterized by comprising
Module is obtained, the access ID of the service chaining for obtaining access business personnel's publication；
First judgment module, for judging whether the access ID belongs to the associated user of the corresponding platform of the service chaining
ID；
Second judgment module judges ID pairs of the access if belonging to the associated User ID of the platform for the access ID
Whether the User ID answered generates the business；
Determining module, if generating the business for the corresponding User ID of the access ID, it is determined that the business is the industry
The drainage of business person.
9. a kind of computer equipment, including memory and processor, the memory are stored with computer program, feature exists
In the step of processor realizes any one of claims 1 to 7 the method when executing the computer program.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
The step of method described in any one of claims 1 to 7 is realized when being executed by processor.
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| CN201810949565.2A CN109214663B (en) | 2018-08-20 | 2018-08-20 | Method, device, computer equipment and storage medium for calculating service drainage |
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| CN201810949565.2A CN109214663B (en) | 2018-08-20 | 2018-08-20 | Method, device, computer equipment and storage medium for calculating service drainage |
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| CN112700276A (en) * | 2020-12-30 | 2021-04-23 | 北京博瑞彤芸科技股份有限公司 | Method and system for intelligently realizing marketing activities |
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| CN109214663B (en) | 2023-07-25 |
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