CN103399861B - A kind of network address in Web side navigation recommends methods, devices and systems - Google Patents
A kind of network address in Web side navigation recommends methods, devices and systems Download PDFInfo
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- CN103399861B CN103399861B CN201310279316.4A CN201310279316A CN103399861B CN 103399861 B CN103399861 B CN 103399861B CN 201310279316 A CN201310279316 A CN 201310279316A CN 103399861 B CN103399861 B CN 103399861B
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Abstract
The invention provides the network address in a kind of Web side navigation recommends methods, devices and systems, wherein method includes：Receive the script of setting in the default page（javascript）The collected network address being identified with flash ID clicks on behavior, and the network address receiving click behavior and corresponding flash ID are stored in User action log；Following steps are executed respectively to each flash ID to be recommended：Obtain from described User action log and set the corresponding user of flash ID to be recommended in the period and click on behavior；Determine the corresponding recommendation network address of described flash ID to be recommended based on to the number of clicks of each network address；The recommendation network address of determination is included in the corresponding navigation page of described flash ID to be recommended.For a user equipment, all browsers or client are unique accessing the flash ID using during webpage, it is thereby achieved that the personalized website of A non logged-on user and browser-cross is recommended.
Description
【Technical field】
The present invention relates to Computer Applied Technology field, recommend method, dress particularly to the network address in a kind of Web side navigation
Put and system.
【Background technology】
Flourishing with network, Web side navigation market reaches its maturity and grows prosperity, and recommends and information retrieval as network address
Instrument, Web side navigation has become the main entrance of Chinese netizen's online.Competition with guidance to website technology constantly fierce and
User is continuously increased to demand for experience, and the network address recommendation service providing the user personalization becomes of Web side navigation gradually
Important development direction.However, the mode that existing network address is recommended possesses following defect：
1）The mode that existing network address is recommended is all based on the client of user's use or browser is carried out that is to say, that
Need to log in the Web side navigation that can realize personalization for client user, cannot meet for browser clients same
Unified network address can be obtained on the different browsers of one user equipment recommend, the network address that cannot realize browser-cross pushes away
Recommend.
2）The existing network address way of recommendation is the recommendation being carried out based on classification, often generic network address is recommended use
Family, poor to the positioning degree of fixing of the real hobby of user.
3）The existing network address way of recommendation is unidirectional push, and user cannot be carried out subjective participation and feedback to adjust net
Location recommendation results.
【Content of the invention】
In view of this, the invention provides the network address in a kind of Web side navigation recommends methods, devices and systems, in order to reality
The personalized website of existing A non logged-on user or browser-cross is recommended.
Concrete technical scheme is as follows：
A kind of network address in Web side navigation recommends method, and the method includes：
S1, the network address being identified with flash ID receiving collected by the script of setting in the default page click on row
For, and the network address receiving click behavior and corresponding flash ID are stored in User action log；
Following steps are executed respectively to each flash ID to be recommended：
S2, obtain from described User action log and set the corresponding user of flash ID to be recommended in the period and click on row
For determining the corresponding recommendation network address of described flash ID to be recommended based on to the number of clicks of each network address；
S3, the recommendation network address determining step S2 are included in the corresponding website navigation page of described flash ID to be recommended
In.
According to one preferred embodiment of the present invention, the described default page is included with least one in lower page：
Website navigation page, the search results pages of search engine, the Website page with website navigation page as entrance and
There is the Website page of partnership with website navigation page in other.
According to one preferred embodiment of the present invention, also include in described step S1：
The recommendation network address being identified with flash ID collected by script receiving setting in website navigation page is deleted
Except behavior, and the act of deleting receiving and corresponding flash ID are stored in described User action log；
Described step S2 also includes：Obtain from described User action log and set flash ID correspondence to be recommended in the period
Act of deleting, when determining that described flash ID to be recommended is corresponding and recommending network address, be based further on described flash to be recommended
The corresponding act of deleting of ID.
According to one preferred embodiment of the present invention, determining that described flash ID to be recommended is corresponding recommends network address to specifically include：
According to time order from front to back, the number of clicks of corresponding for described flash ID to be recommended same network address is entered
Row is accumulative, and when running into the act of deleting of this network address, the number of clicks that this network address is added up is updated to a default negative value,
Then proceed to the number of clicks of this network address is added up；
After terminating to add up, the network address that accumulative number of clicks is met preset requirement is defined as described flash ID to be recommended
Corresponding recommendation network address.
According to one preferred embodiment of the present invention, described preset requirement includes：
Accumulative number of clicks is more than preset times threshold value, or, accumulative number of clicks is in described flash to be recommended
Top N is come, N is default positive integer in the corresponding all network address of ID.
According to one preferred embodiment of the present invention, the method also includes：
S4, the occurrence number according to each network address title recommending network address, determine the network address title recommending network address when recommending.
According to one preferred embodiment of the present invention, described step S4 specifically includes：
If the total number of clicks recommending network address n reaches default effective degree and the network address name of described recommendation network address n
The occurrence number of m and the ratio of the described total number of clicks recommending network address n is claimed to exceed default fractional threshold, then by described network address
Title m is as the described network address title recommending network address n.
According to one preferred embodiment of the present invention, the method also includes：
Determine recommendation network address that the corresponding third-party server of described flash ID to be recommended provides and by described third party
The recommendation network address that server provides is included in the corresponding website navigation page of described flash ID to be recommended.
According to one preferred embodiment of the present invention, the process obtaining the recommendation network address that third-party server provides includes：
A1, the Request Log beforehand through acquisition third party website determine and store the use of flash ID and third party website
Corresponding relation between the ID of family；The Request Log of described third party website includes：It is arranged on script in navigation page to
The network address recommendation request that tripartite's server sends, described network address recommendation request comprises the user of flash ID and third party website
ID；
The ID for third party website that A2, the described third-party server of reception send according to network address recommendation request
Recommend network address, and determine corresponding flash ID according to the ID of this third party website；
A3, the flash ID corresponding recommendation network address that the recommendation receiving network address is determined as in described step A2.
A kind of network address recommendation apparatus in Web side navigation, this device includes：
Behavior collector unit, for receiving being identified with flash ID collected by the script of setting in the default page
Network address click on behavior, and the network address receiving clicked on behavior and corresponding flash ID be stored in User action log
In；
Recommend computing unit, set flash ID correspondence to be recommended in the period for obtaining from described User action log
User click on behavior, determine the corresponding recommendation network address of described flash ID to be recommended based on to the number of clicks of each network address；
Network address represents unit, for the recommendation network address recommending computing unit to determine is included in described flash ID to be recommended
In corresponding website navigation page.
According to one preferred embodiment of the present invention, the described default page is included with least one in lower page：
Website navigation page, the search results pages of search engine, the Website page with website navigation page as entrance and
There is the Website page of partnership with website navigation page in other.
According to one preferred embodiment of the present invention, described behavior collector unit, is additionally operable to reception and sets in website navigation page
The recommendation network address act of deleting being identified with flash ID collected by the script put, and by the act of deleting receiving and
Corresponding flash ID is stored in described User action log；
Described recommendation computing unit, is additionally operable to obtain flash to be recommended in the setting period from described User action log
The corresponding act of deleting of ID, when determining that described flash ID to be recommended is corresponding and recommending network address, be based further on described in wait to push away
Recommend the corresponding act of deleting of flash ID.
According to one preferred embodiment of the present invention, described recommendation computing unit is determining that described flash ID to be recommended is corresponding
When recommending network address, concrete execution：
According to time order from front to back, the number of clicks of corresponding for described flash ID to be recommended same network address is entered
Row is accumulative, and when running into the act of deleting of this network address, the number of clicks that this network address is added up is updated to a default negative value,
Then proceed to the number of clicks of this network address is added up；
After terminating to add up, the network address that accumulative number of clicks is met preset requirement is defined as described flash ID to be recommended
Corresponding recommendation network address.
According to one preferred embodiment of the present invention, described preset requirement includes：
Accumulative number of clicks is more than preset times threshold value, or, accumulative number of clicks is in described flash to be recommended
Top N is come, N is default positive integer in the corresponding all network address of ID.
According to one preferred embodiment of the present invention, this device also includes：
Title determining unit, for the occurrence number according to each network address title recommending network address, determines and recommends network address pushing away
Network address title when recommending.
According to one preferred embodiment of the present invention, if recommending total number of clicks of network address n to reach default effective degree simultaneously
And described recommend network address n the occurrence number of network address title m with described recommendation network address n total number of clicks ratio exceed default
Fractional threshold, then described title determining unit using described network address title m as described recommend network address n network address title.
According to one preferred embodiment of the present invention, this device also includes：
Third party's access unit, for determining the recommendation that the corresponding third-party server of described flash ID to be recommended provides
Network address；
Described network address represents unit, be additionally operable to by described third-party server provide recommendation network address be included in described in wait to push away
Recommend in the corresponding website navigation page of flash ID.
According to one preferred embodiment of the present invention, described third party's access unit is obtaining the recommendation that third-party server provides
During network address, concrete execution is following to be operated：
A1, the Request Log beforehand through acquisition third party website determine and store the use of flash ID and third party website
Corresponding relation between the ID of family；The Request Log of described third party website includes：It is arranged on script in navigation page to
The network address recommendation request that tripartite's server sends, described network address recommendation request comprises the user of flash ID and third party website
ID；
The ID for third party website that A2, the described third-party server of reception send according to network address recommendation request
Recommend network address, and determine corresponding flash ID according to the ID of this third party website；
A3, the flash ID corresponding recommendation network address that the recommendation receiving network address is determined as in described operation A2.
A kind of network address commending system in Web side navigation, this system includes：In the default page setting script and on
The network address recommendation apparatus stated；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID.
A kind of network address commending system in Web side navigation, this system includes：In the default page setting script script,
The script of setting and above-mentioned network address recommendation apparatus in website navigation page；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID；
The script of described setting in website navigation page, is deleted for collecting the recommendation network address being identified with flash ID
Except behavior.
A kind of network address commending system in Web side navigation, this system includes：In the default page setting script script,
The script of setting, above-mentioned network address recommendation apparatus and be arranged on the device in third-party server in website navigation page；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID；
The script of setting in website navigation page, for sending network address recommendation request, described net to third-party server
Location recommendation request comprises the ID of flash ID and third party website；
The described device being arranged in third-party server, for recommending to described network address according to described network address recommendation request
Device sends the recommendation network address of the ID for third party website.
As can be seen from the above technical solutions, the present invention has abandoned User logs in ID and browser cookie, and adopts
Flash ID carries out network address recommendation, because flash ID is unique for user equipment, all browsers or client
It is unique accessing the flash ID using during webpage, it is thereby achieved that the personalized net of A non logged-on user and browser-cross
Location is recommended.
【Brief description】
The flow chart that Fig. 1 recommends method for the network address that the embodiment of the present invention one provides；
The third party that Fig. 2 provides for the embodiment of the present invention one recommends the flow chart that network address accesses；
The structure chart of the network address recommendation apparatus that Fig. 3 provides for the embodiment of the present invention two；
The structure chart of the network address commending system that Fig. 4 provides for the embodiment of the present invention three；
The structure chart of the network address commending system that Fig. 5 provides for the embodiment of the present invention four；
The structure chart of the network address commending system that Fig. 6 provides for the embodiment of the present invention five.
【Specific embodiment】
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with the accompanying drawings with specific embodiment pair
The present invention is described in detail.
In the present invention either user behavior collect or network address recommend all no longer adopt user login banner ID or
Browser cookie（Refer in order to distinguish user identity, conversate tracking and be stored in the local data of browser）, but
Employ a kind of new ID, i.e. flash ID, this new ID record is in flash cookie（For recording
User is accessing the information retaining when the flash page）In, in view of the universality of flash technology, almost all of website is all
Using.Flash ID is a kind of mark of flash player in user equipment, and it is unique, no for user equipment
There is how many browsers or client by this user equipment, as long as the flash player adopting during its accession page is unique
, then in flash cookie, the flash ID of record is exactly unique.In view of flash cookie have to support
The browser of flash and client is all general, capacity is bigger（The data of most 100 kilobytes can be accommodated at present）And do not have
The features such as erasing time of acquiescence, it is feasible and suitable that the present invention carry out user behavior to collect with network address recommendation using flash ID
's.
Embodiment one,
The flow chart that Fig. 1 recommends method for the network address that the embodiment of the present invention one provides, as shown in figure 1, the method can be wrapped
Include following steps：
Step 101：Receive the script of setting in the default page（javascript）Collected is carried out with flash ID
Mark network address click on behavior, and receive in website navigation page setting javascript collected by with flash ID
The recommendation network address act of deleting being identified, and the click receiving behavior and act of deleting and corresponding flash ID are deposited
Storage is in User action log.
Due to not supporting that the user behavior based on flash ID is collected at present, therefore need in this step to lead to
Cross and implant the mode of script in the page realizing, such as implant the mode of javascript in the page to realize, the present invention
It is described in embodiment naturally it is also possible to adopt other form of scripts taking javascript as a example.Here the user's row collected
Network address for being mainly user clicks on behavior, and the default page in this step can include website navigation page, but is not limited to
Website navigation page, can also include the page of other third party websites, the search results pages of such as search engine, led with network address
The boat page be the Website page of entrance or other there is Website page of partnership etc..
Existence information gopher, the i.e. entrance of search engine, then can be at this is gone back generally on website navigation page
On the page of search engine, setting javascript clicks on behavior the network address to collect user, when user passes through website navigation page
On information retrieval tool when carrying out information search and jumping to the search results pages of corresponding search engine, user ties in this search
Network address on fruit page is clicked on behavior and just can be collected and be identified with flash ID and store.
Some websites are to fix with website navigation page as entrance, and user passes through to click on the website on website navigation page
Website links can enter the page of this website, can in advance on the page of this website setting javascript to collect use
The network address at family clicks on behavior, and the network address carrying out on the page of this website after user enters the page of this website just clicks on behavior
Can be collected and be identified with flash ID and store.
In addition, there is also other modes, even if not being with website navigation page as entrance it is also possible to enter with third party website
After row cooperation, the network address to collect user in the page setup javascript of third party website clicks on behavior, when user enters
The network address carrying out on the page of this website after the page of this website is clicked on behavior and just can be collected and be carried out with flash ID
Identify and store.
In addition to the network address click behavior of user, participate in and feedback to realize the subjective of user, user's row of collection
For user can also be included to the act of deleting recommending network address.In embodiments of the present invention, website navigation page can increase
The deletion function to recommendation network address for the user, if user is not interested to certain recommended in network address or some network address, Ke Yitong
Cross this deletion function and delete certain or some network address, the javascript being arranged on website navigation page can delete to user
Except behavior is collected and is identified with flashID.
For example, javascript collects click behavior and act of deleting and corresponding flash ID can send
To the server of navigation page, it is stored in User action log by the server unification of navigation page.
Step 102：Obtain the corresponding user of flash ID to be recommended to click on behavior and delete row from User action log
For.
For example, in embodiments of the present invention, calculating recommends network address can periodically carry out, and recommends net when reaching
During the calculating cycle of location, carry out recommending the calculating of network address for each flash ID, that is, start execution step 102.
It is that network address recommendation is carried out for object with client or browser in prior art, and be in embodiments of the present invention
Realize browser-cross or the recommendation across client, network address recommendation is carried out for object with flash ID, here will carry out network address and push away
The object recommended becomes flash ID to be recommended.Flash ID to be recommended can be each flash ID in User action log,
Can be some flash ID setting.If calculate recommending network address to be to open navigation page triggering by user, now wait to push away
Recommend the flash ID that flash ID is exactly this user place user equipment.
In order to ensure to recommend the real-time of network address, the setting period in this step generally adopts closely for a period of time, and for example nearly 1
In individual month, the corresponding user of flash ID to be recommended clicks on flash to be recommended ID couple in behavior and act of deleting, or nearly a week
The user answering clicks on behavior and act of deleting etc..
When reaching the calculating cycle recommending network address every time, the flash ID to be recommended obtaining in nearly a period of time is corresponding
User clicks on behavior and act of deleting.For example it is recommended that the calculating cycle of network address can arrange less, for example, it is set to every
It all carries out recommending the calculating of network address.
For example.Set the corresponding user of flash ID to be recommended in the period and click on behavior and act of deleting getting
When, because in each calculating cycle, whether actually only concerned with user is clicked on to certain network address or whether is deleted certain network address,
As for whether repeatedly frequently clicking in a calculating cycle or deleting and can not consider, therefore in order to improve subsequent calculations
Efficiency, can carry out duplicate removal to the click behavior occurring and act of deleting in a calculating cycle.The process of this duplicate removal certain is simultaneously
It is not required.
Step 103：Determine the corresponding recommendation of flash ID to be recommended based on to the number of clicks of each network address and deletion number of times
Network address.
For flash ID to be recommended in the setting period, corresponding user clicks on behavior and act of deleting, can be according to the time
The number of clicks of corresponding for same flash ID to be recommended same network address is added up by order from front to back, when running into this net
During the act of deleting of location, the number of clicks that this network address is added up is updated to negative value C, then proceedes to the click to this network address
Number of times is added up, and wherein C value can be configured according to the actual requirements, for example, could be arranged to set the period and recommend network address
Calculating cycle ratio.
After terminating to add up, the network address that accumulative number of clicks is met preset requirement is defined as flashID to be recommended and corresponds to
Recommendation network address.Wherein preset requirement can be：Accumulative number of clicks is more than preset times threshold value M, and M is default just whole
Number;Or the number of clicks that this network address adds up comes top N in the corresponding all network address of this flash ID to be recommended, and N is pre-
If positive integer.
Recommend network address to be no longer limited to network address classification as can be seen that determining in this step, but adopt statistical method, make
The number of clicks browsing network address in history with user carries out network address recommendation, user feedback can be incorporated network address again and recommend, from
And ensure that the accuracy that recommendation results reflect to user intention.
Step 104：According to the occurrence number of each network address title recommending network address, determine the network address recommending network address when recommending
Title.
In User action log, user clicks on behavior in addition to comprising the network address clicked on, and also includes network address title, leads
The server of the boat page clicks on behavior from user（Specifically adopting the user in which part-time section to click on behavior can be according to demand
It is configured it is also possible to select all of user to click on behavior）In the network address title of each network address can be counted.This step
In only the network address title recommending network address is counted, statistics here is for all users, to recommending network address
The occurrence number of each network address title is counted.
The situation of each network address for example generally clicked in User action log is as follows：
Flash ID1, network address 1, network address title 1, the time；
Flash ID1, network address 2, network address title 2, the time；
Flash ID2, network address 1, network address title 2, the time；
……
Flash IDm, network address n, network address title n, the time.
Assume that the recommendation network address for flash ID1 is network address 1 and network address 2, count each respectively for network address 1 and network address 2
The number of times that network address title occurs, is based on all users during statistics, is not to be based purely on flash ID1.
Total number of clicks of hypothesis network address 1 is 11 times, and wherein network address title 1.1 occurs 10 times, and network address title 1.2 occurs 1
Secondary；
Total number of clicks of network address 2 is 1000 times, and wherein network address title 2.1 occurs 900 times, and network address title 2.2 occurs 100
Secondary.
In this step, the determination mode of the network address title of employing is：If it is default that certain recommends total number of clicks of network address to reach
Effective degree and the occurrence number of certain network address title of this recommendation network address with described certain recommend network address total number of clicks ratio
Value exceedes default fractional threshold, then this network address name is referred to as the title of this recommendation network address.Manual intervention otherwise can be adopted
Mode determine the network address title of this recommendation network address, or the network address title determining this recommendation network address using other modes.
It is assumed that default effective degree is 800, proportion threshold value is 50% to the upper example that continues, then can automatically determine out network address 2
Network address entitled network address title 2.1, and the network address title of network address 1 is accomplished by by the way of manual intervention or other modes
To determine.By this method, the network address title of network address 2 compares the approval that can obtain most of users.
If not showing that on website navigation page the network address title recommending network address can not also execute this step, or
The title recommending network address can be determined using other modes, for example, arbitrarily select a network address title for recommendation network address and carry out
Display, or will appear from the most network address name of number of times referred to as title of recommendation network address etc..
Step 105：Recommend corresponding for flash ID to be recommended network address and recommend the network address title of network address to be shown in this
On the website navigation page that flash ID to be recommended pushes.
No matter the user of this flash ID to be recommended uses what browser or client, as long as opening website navigation page
Just can show on website navigation page that this flash ID to be recommended is corresponding and recommend network address and network address title.
Further, in order to enrich recommendation results, the recommendation network address of website navigation page can also include the 3rd
The recommendation network address that square server provides, that is, receive the recommendation network address of third-party server offer and this recommendation network address be presented in net
In the navigation page of location, but it is also required to the recommendation realizing recommending network address across the third party of client and browser, tool in the present invention
Body process is as shown in Figure 2：
In step 201, when user opens website navigation page, the script pre-setting in website navigation page is touched
It is sent to third-party server and sends network address recommendation request, the script of setting can be using such as in website navigation page here
Javascript etc., is described in the present embodiment taking javascript as a example.Flash ID and the 3rd is comprised in this request
The ID of square website, the ID of third party website can be logged on the login ID of user, can for A non logged-on user
To be the ID of storage in browser cookie.
In step 202., third-party server determines according to the ID of third party website in network address recommendation request and is directed to
The recommendation network address of this ID.The present invention is not intended to limit how third-party server determines recommendation network address, such as third party's service
Device can have a set of of oneself to carry out the algorithm of personalized recommendation it is also possible to not carry out personalized recommendation, such as pin for user
Focus network address is recommended to all users.
In step 203, the ID of third party website and corresponding recommendation network address are sent to and lead by third-party server
The server of the boat page.
The server of navigation page just can obtain and store flash beforehand through the Request Log obtaining third party website
Corresponding relation between ID and the ID of third party website, the Request Log of third party website includes：It is arranged on network address to lead
The network address recommendation request that javascript in the boat page sends to third-party server, above-mentioned corresponding relation can be a pair
One relation or the relation of one-to-many are it is readily appreciated that may be made by multiple register users on a user equipment
With it is also possible to there is multiple browsers or client, therefore one flash ID may correspond to multiple third party websites
ID.
In step 204, the server of navigation page receives the user of the third party website of third-party server transmission
After ID and recommendation network address, determine the ID corresponding flash ID of third party website, this recommendation network address is included in this flash
In the corresponding website navigation page of ID.If the ID that the server of navigation page can not find third party website is corresponding
Flash ID, then can directly abandon the recommendation network address of third-party server.
In embodiments of the present invention, the recommendation network address being provided by third-party server can be fixed in website navigation page
Region independently show.Can also carry out after duplicate removal with the recommendation network address being provided according to user behavior, unification is shown in network address and leads
In the boat page.
It is more than the detailed description that method provided by the present invention is carried out, with reference to embodiment two, the present invention is provided
Network address recommendation apparatus be described in detail.
Embodiment two,
The structure chart of the network address recommendation apparatus that Fig. 3 provides for the embodiment of the present invention two, this network address recommendation apparatus is arranged on leads
The server end of the boat page, as shown in figure 3, this device includes：Behavior collector unit 01, recommendation computing unit 02 and network address represent
Unit 03.
Behavior collector unit 01 be used for receive in the default page setting script collected by rower is entered with flash ID
The network address known clicks on behavior, and the network address receiving click behavior and corresponding flash ID are stored in User action log
In.Preset the page herein and can include website navigation page, but be not limited to website navigation page, can also include other the 3rd
The search results pages of the page of square website, such as search engine, the Website page with website navigation page as entrance or other
There is Website page of partnership etc..
In the default page, the script of setting can adopt javascript etc., in the present embodiment with
As a example javascript, it would however also be possible to employ other kinds of script.
Computing unit 02 is recommended to be used for obtaining flash ID to be recommended corresponding user click row from User action log
For determining the corresponding recommendation network address of flash ID to be recommended based on to the number of clicks of each network address.Computing unit 02 is recommended to execute
Operation can be periodic, when reaching the calculating cycle recommending network address, carries out recommending the meter of network address for each flashID
Calculate, now flash ID to be recommended can be some flash of each flashID in User action log or setting
ID.Recommend computing unit 02 execution operation can also be to open navigation page triggering, now flash ID to be recommended by user
It is exactly the flash ID of this user place user equipment.
Network address represents unit 03 for the recommendation network address recommending computing unit 02 to determine is included in flash ID to be recommended
In corresponding website navigation page.
In addition to the network address click behavior using user, participate in and feedback to realize the subjective of user, the use of collection
Family behavior can also include user to the act of deleting recommending network address.Behavior collector unit 01 can also receive in Web side navigation page
The recommendation network address act of deleting being identified with flash ID collected by javascript of setting in face, and will receive
Act of deleting and corresponding flash ID are stored in User action log.Now it is recommended that computing unit 02 can be also used for
Obtain from User action log and set the corresponding act of deleting of flash ID to be recommended in the period, determining flash to be recommended
During ID corresponding recommendation network address, it is based further on the corresponding act of deleting of flash ID to be recommended to determine flash ID to be recommended
Corresponding recommendation network address.
In order to ensure to recommend the real-time of network address it is recommended that when setting period that computing unit 02 adopts generally adopts nearly one section
Between, such as in nearly 1 month the corresponding user of flash ID to be recommended click on to be recommended in behavior and act of deleting, or nearly one week
The corresponding user of flash ID clicks on behavior and act of deleting etc..
Wherein it is recommended that computing unit 02 is when determining flash ID to be recommended corresponding recommendation network address, concrete execution：According to
Time order from front to back, the number of clicks of corresponding for flash ID to be recommended same network address is added up, when running into this
During the act of deleting of network address, the number of clicks that this network address is added up is updated to default negative value C, and wherein C value can root
It is configured according to actual demand, for example, could be arranged to set the ratio of period and the calculating cycle recommending network address；Then proceed to
The number of clicks of this network address is added up；After terminating to add up, the network address that accumulative number of clicks is met preset requirement determines
For the corresponding recommendation network address of flash ID to be recommended.
Above-mentioned preset requirement can include：Accumulative number of clicks is more than preset times threshold value, or, accumulative click is secondary
Number comes top N in the corresponding all network address of flash ID to be recommended, and N is default positive integer.
In addition, in order to optimize Consumer's Experience, website navigation page can show the network address title recommending network address.For reality
The automatically determining of existing network location title, this device also includes：Title determining unit 04, for according to each network address title recommending network address
Occurrence number, determine recommend network address title when recommended for the network address.Specifically determination mode is：If recommending network address n
Total number of clicks reaches default effective degree and recommends the occurrence number of network address title m of network address n and the total of recommendation network address n
Number of clicks ratio exceedes default fractional threshold, then title determining unit using network address title m as recommend network address n network address name
Claim.The network address title of this recommendation network address n otherwise can be determined in the way of using manual intervention, or should using other modes determination
Recommend the network address title of network address n.
In order to enrich recommendation results, can also include third-party server in the recommendation network address of website navigation page provides
Recommendation network address, that is, this recommendation network address is simultaneously presented in website navigation page by the recommendation network address that receiving third-party server provides
On, but be also required in the present invention realize recommending network address to access across the third party of client and browser, this function is by device
Third party's access unit 05 complete, its determine the corresponding third-party server of flash ID to be recommended provide recommendation network address,
Then unit 03 is represented by network address and the recommendation network address that third-party server provides is included in that flash ID to be recommended is corresponding to be led
In the boat page.
Specifically, when obtaining the recommendation network address that third-party server provides, execution is following to grasp third party's access unit 05
Make A1 to A3, specific method flow may refer to Fig. 2.
A1, the Request Log beforehand through acquisition third party website determine and store the use of flash ID and third party website
Corresponding relation between the ID of family；The Request Log of third party website includes：It is arranged on script in website navigation page to
The network address recommendation request that tripartite's server sends, network address recommendation request comprises the ID of flash ID and third party website.This
In in website navigation page the script of setting can adopt javascript etc., in the present embodiment with javascript
As a example be described.
The recommendation of the ID for third party website that A2, reception third-party server send according to network address recommendation request
Network address, and determine corresponding flash ID according to the ID of this third party website.
A3, the flash ID corresponding recommendation network address that the recommendation receiving network address is determined as in operation A2.
The network address commending system that the present invention provides there may be several structures, passes through embodiment three separately below to embodiment
Five descriptions.
Embodiment three,
The structure chart of the network address commending system that Fig. 4 provides for the embodiment of the present invention three, as shown in figure 4, this system includes：?
Network address recommendation apparatus described in the script javascript arranging in the default page and embodiment two, this network address recommendation apparatus
In mainly click on behavior to determine recommendation network address according to network address.
The javascript of setting wherein in the default page, is clicked on for collecting the network address being identified with flash ID
Behavior.
Example IV,
The structure chart of the network address commending system that Fig. 5 provides for the embodiment of the present invention four, as shown in figure 5, this system includes：?
The script javascript of setting, the javascript arranging in website navigation page and above-described embodiment in the default page
Network address recommendation apparatus described in two, the network address recommendation apparatus now network address based on user clicks on behavior and user to recommendation
The act of deleting of network address determines recommends network address.
The javascript of setting in the default page, clicks on row for collecting the network address being identified with flash ID
For.
The javascript of setting in website navigation page, for collecting the recommendation network address being identified with flash ID
Act of deleting.
It should be noted that because the default page may comprise website navigation page, therefore in some cases above-mentioned two
Individual javascript can be multiplexed.
Embodiment five,
The structure chart of the network address commending system that Fig. 6 provides for the embodiment of the present invention five, as shown in fig. 6, this system includes：?
The script javascript of setting, the javascript arranging in website navigation page, above-described embodiment two in the default page
Described in network address recommendation apparatus and be arranged on the device in third-party server.
The javascript of setting in the default page, clicks on row for collecting the network address being identified with flash ID
For.
The javascript of setting in website navigation page, for sending network address recommendation request to third-party server,
Network address recommendation request comprises the ID of flash ID and third party website, and the ID of third party website can be logged on user
Login ID, for A non logged-on user can be in browser cookie storage ID.When user opens navigation page,
The javascript that setting in website navigation page can be triggered sends network address recommendation request.
Third party's access unit 05 is included, can receive third-party server provides in network address recommendation apparatus now
Recommendation network address and this recommendation network address is presented in navigation page, implement referring in embodiment two with regard to third party access
The description of unit 05.
It is arranged on the device in third-party server, be directed to for sending to network address recommendation apparatus according to network address recommendation request
The recommendation network address of the ID of third party website.The present invention is not intended to limit how third-party server determines recommendation network address, for example
Third-party server can have a set of algorithm carrying out personalized recommendation for user of oneself to push away it is also possible to not carry out personalization
Recommend, for example, be directed to all users and recommend focus network address.
The realization of this system may refer to flow process shown in Fig. 2, will not be described here.It should be noted that example IV
May be incorporated in a system with the system shown in embodiment five and realize, set in website navigation page in embodiment five
The javascript putting can be also used for collecting the recommendation network address act of deleting being identified with flash ID, network address recommendation apparatus
It is simultaneously based on the click behavior of user and act of deleting determines recommendation network address.
By above description as can be seen that the methods, devices and systems that the present invention provides can possess advantages below：
1）It is independent of client software, the network address that A non logged-on user is also capable of personalization is recommended.
2）Do not rely on the ID of browser cookie record, the network address being capable of browser-cross is recommended.
3）Determine and recommend network address to be no longer limited to network address classification, but adopt statistical method, on the one hand improve to
The positional accuracy of the real hobby in family, on the other hand reduces computation complexity, and the network address of suitable mass users is recommended.
4）Not only carry out network address recommendation using the number of clicks that user browses network address in history, and user feedback is incorporated
Network address is recommended it is ensured that recommendation results accuracy that user intention is reflected.
It should be understood that disclosed system in several embodiments provided by the present invention, apparatus and method are permissible
Realize by another way.For example, device embodiment described above is only schematically, for example, described unit
Divide, only a kind of division of logic function, actual can have other dividing mode when realizing.
The described unit illustrating as separating component can be or may not be physically separate, show as unit
The part showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.The mesh to realize this embodiment scheme for some or all of unit therein can be selected according to the actual needs
's.
In addition, can be integrated in a processing unit in each functional unit in each embodiment of the present invention it is also possible to
It is that unit is individually physically present it is also possible to two or more units are integrated in a unit.Above-mentioned integrated list
Unit both can be to be realized in the form of hardware, it would however also be possible to employ the form that hardware adds SFU software functional unit is realized.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in an embodied on computer readable and deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions with so that a computer
Equipment（Can be personal computer, server, or network equipment etc.）Or processor（processor）Execution the present invention each
The part steps of embodiment methods described.And aforesaid storage medium includes：USB flash disk, portable hard drive, read only memory（Read-
Only Memory, ROM）, random access memory（Random Access Memory, RAM）, magnetic disc or CD etc. various
Can be with the medium of store program codes.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention
Within god and principle, any modification, equivalent substitution and improvement done etc., should be included within the scope of protection of the invention.
Claims (19)
1. the network address in a kind of Web side navigation recommends method it is characterised in that the method includes：
S1, the network address being identified with flash ID receiving collected by the script of setting in the default page are clicked on behavior and are pushed away
Recommend network address act of deleting, and the network address receiving is clicked on behavior, recommends network address act of deleting and corresponding flash ID to deposit
Storage is in User action log；
Following steps are executed respectively to each flash ID to be recommended：
S2, obtain from described User action log and set the corresponding user of flash ID to be recommended in the period and click on behavior and push away
Recommend network address act of deleting, determine that described flash ID to be recommended is corresponding and push away based on to the number of clicks of each network address and deletion number of times
Recommend network address；
S3, the recommendation network address determining step S2 are included in the corresponding website navigation page of described flash ID to be recommended.
2. method according to claim 1 is it is characterised in that the described default page is included with least in lower page
Kind：
Website navigation page, the search results pages of search engine, the Website page with website navigation page as entrance and other
There is the Website page of partnership with website navigation page.
3. method according to claim 1 is it is characterised in that determine the corresponding recommendation network address of described flash ID to be recommended
Specifically include：
According to time order from front to back, the number of clicks of corresponding for described flash ID to be recommended same network address is tired out
Meter, when running into the act of deleting of this network address, the number of clicks that this network address is added up is updated to a default negative value, then
Continue the number of clicks of this network address is added up；
After terminating to add up, the network address that accumulative number of clicks is met preset requirement is defined as described flash ID to be recommended and corresponds to
Recommendation network address.
4. method according to claim 3 is it is characterised in that described preset requirement includes：
Accumulative number of clicks is more than preset times threshold value, or, accumulative number of clicks is in described flash to be recommended ID couple
Top N is come, N is default positive integer in all network address answered.
5. method according to claim 1 is it is characterised in that the method also includes：
S4, the occurrence number according to each network address title recommending network address, determine the network address title recommending network address when recommending.
6. method according to claim 5 is it is characterised in that described step S4 specifically includes：
If the total number of clicks recommending network address n reaches default effective degree and network address title m of described recommendation network address n
Occurrence number exceedes default fractional threshold, then by described network address title m with the ratio of the described total number of clicks recommending network address n
As the described network address title recommending network address n.
7. method according to claim 1 is it is characterised in that the method also includes：
Determine recommendation network address that the corresponding third-party server of described flash ID to be recommended provides and by described third party's service
The recommendation network address that device provides is included in the corresponding website navigation page of described flash ID to be recommended.
8. method according to claim 7 is it is characterised in that obtain the process of the recommendation network address that third-party server provides
Including：
A1, the Request Log beforehand through acquisition third party website determine and store the ID of flash ID and third party website
Between corresponding relation；The Request Log of described third party website includes：It is arranged on script in navigation page to third party
The network address recommendation request that server sends, described network address recommendation request comprises the ID of flash ID and third party website；
The recommendation of the ID for third party website that A2, the described third-party server of reception send according to network address recommendation request
Network address, and determine corresponding flash ID according to the ID of this third party website；
A3, the flash ID corresponding recommendation network address that the recommendation receiving network address is determined as in described step A2.
9. the network address recommendation apparatus in a kind of Web side navigation are it is characterised in that this device includes：
Behavior collector unit, for receiving the net being identified with flash ID collected by the script of setting in the default page
Behavior is clicked in location, and the network address receiving click behavior and corresponding flash ID is stored in User action log, also
The recommendation network address being identified with flash ID for receiving collected by the script of setting in website navigation page deletes row
For, and the act of deleting receiving and corresponding flash ID are stored in described User action log；
Recommend computing unit, for the corresponding use of flash ID to be recommended in the acquisition setting period from described User action log
Behavior is clicked at family, determines the corresponding recommendation network address of described flash ID to be recommended based on to the number of clicks of each network address, is additionally operable to
Obtain from described User action log and set the corresponding act of deleting of flash ID to be recommended in the period, waiting to push away described in determine
When recommending flash ID corresponding recommendation network address, it is based further on the corresponding act of deleting of described flash ID to be recommended；
Network address represents unit, corresponds to for the recommendation network address recommending computing unit to determine is included in described flash ID to be recommended
Website navigation page in.
10. device according to claim 9 is it is characterised in that the described default page is included with least in lower page
Kind：
Website navigation page, the search results pages of search engine, the Website page with website navigation page as entrance and other
There is the Website page of partnership with website navigation page.
11. devices according to claim 10 are it is characterised in that described recommendation computing unit is described to be recommended in determination
During flash ID corresponding recommendation network address, concrete execution：
According to time order from front to back, the number of clicks of corresponding for described flash ID to be recommended same network address is tired out
Meter, when running into the act of deleting of this network address, the number of clicks that this network address is added up is updated to a default negative value, then
Continue the number of clicks of this network address is added up；
After terminating to add up, the network address that accumulative number of clicks is met preset requirement is defined as described flash ID to be recommended and corresponds to
Recommendation network address.
12. devices according to claim 11 are it is characterised in that described preset requirement includes：
Accumulative number of clicks is more than preset times threshold value, or, accumulative number of clicks is in described flash to be recommended ID couple
Top N is come, N is default positive integer in all network address answered.
13. devices according to claim 9 are it is characterised in that this device also includes：
Title determining unit, for the occurrence number according to each network address title recommending network address, determines and recommends network address when recommending
Network address title.
If 14. devices according to claim 13 it is characterised in that recommend network address n total number of clicks reach default
Effective degree and the occurrence number of network address title m of described recommendation network address n and the described total number of clicks recommending network address n
Ratio exceedes default fractional threshold, then described title determining unit using described network address title m as described recommend network address n net
Location title.
15. devices according to claim 9 are it is characterised in that this device also includes：
Third party's access unit, for determining the recommendation net that the corresponding third-party server of described flash ID to be recommended provides
Location；
Described network address represents unit, and the recommendation network address being additionally operable to provide described third-party server is included in described to be recommended
In the corresponding website navigation page of flash ID.
16. devices according to claim 15 are it is characterised in that described third party's access unit is obtaining third party's service
During the recommendation network address that device provides, concrete execution is following to be operated：
A1, the Request Log beforehand through acquisition third party website determine and store the ID of flash ID and third party website
Between corresponding relation；The Request Log of described third party website includes：It is arranged on script in navigation page to third party
The network address recommendation request that server sends, described network address recommendation request comprises the ID of flash ID and third party website；
The recommendation of the ID for third party website that A2, the described third-party server of reception send according to network address recommendation request
Network address, and determine corresponding flash ID according to the ID of this third party website；
A3, the flash ID corresponding recommendation network address that the recommendation receiving network address is determined as in described operation A2.
Network address commending system in a kind of 17. Web side navigations is it is characterised in that this system includes：Setting in the default page
Script and the network address recommendation apparatus as described in claim 9,10,13,14 or 15；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID.
Network address commending system in a kind of 18. Web side navigations is it is characterised in that this system includes：Setting in the default page
Script, the script arranging in website navigation page and the network address recommendation apparatus as described in claim 11 or 12；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID；
The script of described setting in website navigation page, deletes row for collecting the recommendation network address being identified with flash ID
For.
Network address commending system in a kind of 19. Web side navigations is it is characterised in that this system includes：Setting in the default page
Script, in website navigation page the script of setting, network address recommendation apparatus as claimed in claim 16 and be arranged on the 3rd
Device in square server；
The script of described setting in the default page, clicks on behavior for collecting the network address being identified with flash ID；
The script of setting in website navigation page, for sending network address recommendation request to third-party server, described network address pushes away
Recommend the ID of request bag ID containing flash and third party website；
The described device being arranged in third-party server, for according to described network address recommendation request to described network address recommendation apparatus
Send the recommendation network address of the ID for third party website.
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| CN104753979B (en) * | 2013-12-25 | 2018-12-28 | 腾讯科技（深圳）有限公司 | A kind of method, server, terminal and system showing site information |
| CN105335140B (en) * | 2014-07-25 | 2019-05-28 | 阿里巴巴集团控股有限公司 | A kind of website flow-dividing control method, apparatus and the network equipment |
| CN105989108A (en) * | 2015-02-12 | 2016-10-05 | 广东欧珀移动通信有限公司 | Information recommendation method and device |
| CN105243009B (en) | 2015-11-12 | 2018-03-30 | 北京金山安全软件有限公司 | Method and device for determining use log |
| CN106126651A (en) * | 2016-06-28 | 2016-11-16 | 成都育芽科技有限公司 | A kind of lightweight page bootstrap technique of internet application |
| CN108156193B (en) * | 2016-12-02 | 2022-08-19 | 阿里巴巴集团控股有限公司 | Hotspot determination method and system |
| CN106888248B (en) * | 2016-12-27 | 2019-11-05 | 网易（杭州）网络有限公司 | For obtaining the method and apparatus of user access activity information |
| CN107704491B (en) * | 2017-08-22 | 2022-01-04 | 腾讯科技（深圳）有限公司 | Message processing method and device |
| CN107770630B (en) * | 2017-10-25 | 2021-03-12 | 深圳市雷鸟网络传媒有限公司 | Television navigation page display method and device, navigation system and readable storage medium |
| CN110020139A (en) * | 2017-11-14 | 2019-07-16 | 广州市动景计算机科技有限公司 | Navigate website recommended method, device, calculating equipment and storage medium |
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