CN102761573A - Media information user browsing behavioral data monitoring method - Google Patents
Media information user browsing behavioral data monitoring method Download PDFInfo
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- CN102761573A CN102761573A CN2011101086608A CN201110108660A CN102761573A CN 102761573 A CN102761573 A CN 102761573A CN 2011101086608 A CN2011101086608 A CN 2011101086608A CN 201110108660 A CN201110108660 A CN 201110108660A CN 102761573 A CN102761573 A CN 102761573A
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Abstract
An embodiment of the invention provides a media information user browsing behavioral data monitoring method. The method includes that a media information monitoring module monitors media information access trigger orders when users browse media contents, sends requests to a background service system to acquire media information and plays the media information; the media information monitoring module records media information browsing behavioral data of each terminal; and a storage control module records the browsing behavioral data recorded by the media information monitoring module into Cookie files of local user terminals. By the media information user browsing behavioral data monitoring method, unique identification of user terminal identities can be guaranteed, a unique user terminal identity is provided as long as the user terminal is the same no matter which browser is used, what media content is accessed and what application is used, and browsing the same media information is identified as browsing behaviors of the same user, so that monitoring results are more accurate.
Description
Technical field
The invention belongs to networking technology area, relate in particular to a kind of monitoring method of user browsing behavior data of media information.
Background technology
In a lot of fields, all need detect the browse behavioral data of user at present to specific medium.A kind of implementation is the visit behavior through the Cookie track user of browser in the prior art; Cookie is some website for the identity of distinguishing calling party, carry out session (session) follows the tracks of and is stored in the data on the subscriber's local terminal, all is through encrypting usually.But the Cookie of browser can't cross-domainly discern a unique user with browser-cross, and for example same user capture A website and B website can be regarded as two different users, even if visit the identical media content of sensing in two websites.For another example,, utilize red fox browser access A website again, also can be regarded as two different users if same user utilizes IE visit A website.When how many users are statistics really have seen the video of a certain section content; If adopt above-mentioned when utilizing browser Cookie that monitoring and statistics is carried out in user's the behavior of browsing; Will the behavior of browsing that belong to same user originally be regarded as different user, cause monitoring result inaccurate.
Summary of the invention
In view of this, the object of the present invention is to provide a kind of monitoring method of user browsing behavior data of media information, the data identification that produces in the time of can making the user through same user terminal browsing media information is same user, and monitoring result is more accurate.
For realizing above-mentioned purpose, one embodiment of the present of invention provide a kind of monitoring method of user browsing behavior data of media information, comprising:
Media information is monitored module monitoring users trigger command to the media information visit when browse for media content, and sends request to background service system, obtains media information, plays;
Media information monitor each terminal of module records media information browse behavioral data;
Storage control module is monitored browsing in the Cookie file that behavioral data is recorded in LUT of module records with media information.
Preferably; This method can also comprise: the behavioral data of browsing in the user terminal Cookie file is sent in the Panel storehouse; The data of same user terminal are classified to gather obtain analysis result data; And be stored in the Panel storehouse, advance in the Cookie file of user terminal of user terminal the replacement raw content with being stored in analysis result data write-back in the Panel storehouse.
Preferably, this method also comprises: above-mentioned background service system according to access solicited message coupling corresponding media information, is sent to media information with the media information that matches and monitors module after the request that receives the monitoring of media information monitoring module.
Preferably, above-mentioned access solicited message comprises: the embedded media content of IP address, request time and media information of user terminal.
Preferably, the behavioral data of browsing that is written in the Cookie file of said storage control module comprises that media content data set, media information data acquisition system and user terminal interaction browse behavioral data.
Preferably, this method also comprises: the content of storing in the Cookie file is sent to said media information monitors module, said access solicited message also comprises the content of storing in the Cookie file.
Preferably, this method also comprises: monitor the browsing before the behavioral data of media information at each terminal of module records at media information, extract the browser Cookie of user terminal and the sign (ID) of Flash Cookie;
When the browser Cookie of user terminal and Flash Cookie do not get access to sign, be respectively unified user terminal identification of browser Cookie and Flash Cookie implantation of this user terminal;
When not identifying for one among the browser Cookie of user terminal and the Flash Cookie, unified user terminal identification of one-tenth then synchronized with each other.
Preferably, above-mentioned media information can be various types of networked media contents, and said networked media content includes but not limited to: internet media, portable terminal medium, DTV medium, outdoor large-size screen monitors medium or vehicle-mounted media.
According to the embodiment of the invention, can guarantee the unique identification property of user terminal identification, no matter use which kind of browser; Visit any media content, used anything to use, so long as same user terminal; Just have a unique user terminal identification; And when browsing same media information, also will be identified as same user's the behavior of browsing, make monitoring result more accurate.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the sketch map of monitoring method of the user browsing behavior data of the media information that provides of the embodiment of the invention.
Embodiment
For the purpose, technical scheme and the advantage that make the embodiment of the invention clearer; To combine the accompanying drawing in the embodiment of the invention below; Technical scheme in the embodiment of the invention is carried out clear, intactly description; Obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Fig. 1 is the sketch map of monitoring method of the user browsing behavior data of the media information that provides of the embodiment of the invention, and as shown in Figure 1, this method comprises the steps:
Step S101: media information is monitored module monitoring users trigger command to the media information visit when browse for media content, and sends request to background service system, obtains media information, plays.
Media information monitoring module is write by the inventor and is embedded between the different media contents, is used for the medium browsing behavior of recording user, mutual-action behavior especially wherein.
Background service system according to access solicited message coupling corresponding media information, is sent to media information with the media information that matches and monitors module after the request that receives the monitoring of media information monitoring module.The access solicited message here comprises the embedded media content of IP address, request time and media information of user terminal.
Step S102: media information monitor each terminal of module records media information browse behavioral data.
Step S103: storage control module is monitored browsing in the Cookie file that behavioral data is recorded in LUT of module records with media information.
Here, storage control module is written to browsing behavioral data and can comprise that media content data set, media information data acquisition system and user terminal interaction browse behavioral data in the Cookie file., can be respectively and be stored in a plurality of independently files.Therefore, adopted special memory mechanism in user terminal this locality in the embodiment of the invention, with all media informations of recording user browse behavioral data and the mutual-action behavior data are recorded among the Cookie and Flash Cookie of browser.Through to the storage organization of Flash Cookie and the design of program, can guarantee unique identity of user, realize striding medium, browser-cross and striding application unique identification and locking are carried out in the terminal.Wherein " stride medium " and be meant that the user passes through a terminal and no matter visits the same media information of which website visiting, all can be identified as same user's visit; " browser-cross " is meant that no matter the user utilizes the same media information of what browser access through a terminal, all can be identified as same user's visit; " stride application " and be meant the user through a terminal no matter through utilizing what client software or plug-in unit to visit same media information, all can be identified as same user's visit.Because the present invention can realize striding medium, browser-cross and stride application unique identification is carried out in user's visit; And independent research and development application the storage and the exchanging mechanism in Cookie, Flash Cookie, Panel storehouse, so the present invention has embodied Trinitarian monitoring mechanism.
Owing to be stored in the Cookie file of LUT, can avoid the browser Cookie of user terminal to be deleted by the third party, browse losing of behavioral data thereby cause.
Media information in the present embodiment can be various types of networked media contents, and this networked media content includes but not limited to: internet media, portable terminal medium, DTV medium, outdoor large-size screen monitors medium or vehicle-mounted media.
In addition; Can also comprise step S104: the behavioral data of browsing in the user terminal Cookie file is sent in the Panel storehouse; The data of same user terminal are classified to gather obtain analysis result data; And be stored in the Panel storehouse, advance in the Cookie file of user terminal of user terminal the replacement raw content with being stored in analysis result data write-back in the Panel storehouse.Thereby introduced the Panel storehouse and gathered mechanism; Panel gathers in the storehouse mechanism behavioral data of browsing that user terminal is local and is aggregated in the Panal storehouse afterwards, and the data with same user terminal gather classification again, and summarized results is written back in the middle of the storage of subscriber's local end the most at last; Reduce the space of subscriber's local storage; All behaviors of recording user substantially, in addition, this mechanism has also been utilized the thought of certain data method opinion; Comprise: use the all-access detail that algorithm also analyzed and summed up the user fast in large quantities; And form user's peculiar behavior track data, and peculiar behavior track data described here comprises that media information browses behavior, content information is watched the information such as point of interest of behavior and concern.Adopt the Panel storehouse to gather the restriction that mechanism can also be avoided the terminal data storage of subscriber's local; Through the Panel storehouse intactly the recording user terminal browse behavioral data; And the data that are written back on the user terminal belong to abstractive form; These data can be used as long as satisfy other application, the memory space at subscriber's local terminal can be saved like this.Through the storage and the index mechanism of appropriate application data base, can also improve the inquiry velocity of mass data in addition.
In addition; Further; Can also the content of storing in the Cookie file be sent to said media information monitors in the module; The orientation that supplies media information to monitor the behavior of module completion user terminal is offered help; This moment, the access solicited message was browsed the behavioral data except comprising media content data set, media information data acquisition system and user terminal interaction, also comprised the content of storing in the Cookie file, like this background service system more accurately orientation go out the media information that user terminal will be play.
In order to realize adopting a unified sign in each user terminal; Preferably; Before step S102, execution in step S105 also: the user terminal identification step that unitize, this step specifically is embodied as: the browser Cookie of extraction user terminal and the sign (ID) of Flash Cookie; When the browser Cookie that judges user terminal and Flash Cookie do not get access to sign, be respectively unified user terminal identification of browser Cookie and Flash Cookie implantation of this user terminal; When not identifying for one among the browser Cookie of user terminal and the Flash Cookie, unified user terminal identification of one-tenth then synchronized with each other.
Above-mentioned unified user terminal identification can be formed by special algorithm calculation, and form can be the 128Bit character group of encrypting.
Method provided by the invention can guarantee the unique identification property of user terminal identification, no matter use which kind of browser, visits what media content; Used any application; So long as same user terminal just has a unique user terminal identification, and when browsing same media information; Also will be identified as same user's the behavior of browsing, and make monitoring result more accurate.In addition; Because having used the Panel storehouse gathers data and analyzes; Can excavate the mutual behavioural information of the more browsing media information of user terminal, the information that only will gather is transmitted back to user terminal this locality, has saved the space of subscriber's local storage; All of recording user are browsed behavior substantially, and can keep the user browsing behavior data of longer time.
The above only is a preferred implementation of the present invention; Should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; Can also make some improvement and retouching, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (9)
1. the monitoring method of the user browsing behavior data of a media information is characterized in that, comprising:
Media information is monitored module monitoring users trigger command to the media information visit when browse for media content, and sends request to background service system, obtains media information, plays;
Media information monitor each terminal of module records media information browse behavioral data;
Storage control module is monitored browsing in the Cookie file that behavioral data is recorded in LUT of module records with media information.
2. method according to claim 1; It is characterized in that; Also comprise: the behavioral data of browsing in the user terminal Cookie file is sent in the Panel storehouse, and the data of same user terminal are classified to gather obtains analysis result data, and is stored in the Panel storehouse; Advance in the Cookie file of user terminal of user terminal the replacement raw content with being stored in analysis result data write-back in the Panel storehouse.
3. method according to claim 1 and 2; It is characterized in that; Also comprise: said background service system is after the request that receives the monitoring of media information monitoring module; According to access solicited message coupling corresponding media information, the media information that matches is sent to media information monitors module.
4. method according to claim 3 is characterized in that, said access solicited message comprises: the embedded media content of IP address, request time and media information of user terminal.
5. method according to claim 4 is characterized in that, the behavioral data of browsing that said storage control module is written in the Cookie file comprises that media content data set, media information data acquisition system and user terminal interaction browse behavioral data.
6. method according to claim 5 is characterized in that, also comprises: the content of storing in the Cookie file is sent to said media information monitors module, said access solicited message also comprises the content of storing in the Cookie file.
7. according to any described method in the claim 1 to 6, it is characterized in that, also comprise:
Monitor the browsing before the behavioral data of media information at each terminal of module records at media information, extract the browser Cookie of user terminal and the sign (ID) of Flash Cookie;
When the browser Cookie of user terminal and Flash Cookie do not get access to sign, be respectively unified user terminal identification of browser Cookie and Flash Cookie implantation of this user terminal;
When not identifying for one among the browser Cookie of user terminal and the Flash Cookie, unified user terminal identification of one-tenth then synchronized with each other.
8. according to any described method in the claim 1 to 6, it is characterized in that said media information is various types of networked media contents.
9. method according to claim 8 is characterized in that, said networked media content comprises internet media, portable terminal medium, DTV medium, outdoor large-size screen monitors medium or vehicle-mounted media.
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| CN201110108660.8A CN102761573B (en) | 2011-04-28 | 2011-04-28 | A kind of monitoring method of the user browsing behavior data of media information |
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| CN103399861A (en) * | 2013-07-04 | 2013-11-20 | 百度在线网络技术（北京）有限公司 | Website recommendation method, device and system in website navigation |
| CN104050266A (en) * | 2014-06-20 | 2014-09-17 | 小米科技有限责任公司 | Recording method and device for user behaviors and webpage browser |
| CN104488277A (en) * | 2013-04-17 | 2015-04-01 | 尼尔森（美国）有限公司 | Methods and apparatus to monitor media presentations |
| CN105491454A (en) * | 2015-11-25 | 2016-04-13 | 合一网络技术(北京)有限公司 | Frequency control method and device in precise recommendation |
| CN105592217A (en) * | 2014-11-17 | 2016-05-18 | 财团法人资讯工业策进会 | Method and system for identifying mobile device according to information characteristics of application program |
| CN106790383A (en) * | 2016-11-23 | 2017-05-31 | 广州酷狗计算机科技有限公司 | The number of visiting people determines method and device |
| CN108156118A (en) * | 2016-12-05 | 2018-06-12 | 北京国双科技有限公司 | User Identity method and device |
| CN110933165A (en) * | 2019-11-27 | 2020-03-27 | 中国银行股份有限公司 | Operation behavior tracking method and device |
| CN112187815A (en) * | 2020-09-30 | 2021-01-05 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and system for obtaining unique identifier of electronic equipment |
| CN117708863A (en) * | 2024-02-05 | 2024-03-15 | 四川集鲜数智供应链科技有限公司 | Equipment data encryption processing method based on Internet of things |
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| CN104488277A (en) * | 2013-04-17 | 2015-04-01 | 尼尔森（美国）有限公司 | Methods and apparatus to monitor media presentations |
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| CN105491454A (en) * | 2015-11-25 | 2016-04-13 | 合一网络技术(北京)有限公司 | Frequency control method and device in precise recommendation |
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| CN108156118A (en) * | 2016-12-05 | 2018-06-12 | 北京国双科技有限公司 | User Identity method and device |
| CN110933165A (en) * | 2019-11-27 | 2020-03-27 | 中国银行股份有限公司 | Operation behavior tracking method and device |
| CN112187815A (en) * | 2020-09-30 | 2021-01-05 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and system for obtaining unique identifier of electronic equipment |
| CN117708863A (en) * | 2024-02-05 | 2024-03-15 | 四川集鲜数智供应链科技有限公司 | Equipment data encryption processing method based on Internet of things |
| CN117708863B (en) * | 2024-02-05 | 2024-04-19 | 四川集鲜数智供应链科技有限公司 | Equipment data encryption processing method based on Internet of things |
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Address after: 100080, No. 18, West Third Ring Road, Haidian District, Beijing, 504 Patentee after: BEIJING ADSIT MEDIA TECHNOLOGY CO., LTD. Address before: 100022, No. 1, building 13, Great Bell Temple, Haidian District, Beijing, 8B7 Patentee before: Beijing Adsit Media Co., Ltd. |