CN107995092A - Handle the method and device of the information of network social intercourse platform issue - Google Patents
Handle the method and device of the information of network social intercourse platform issue Download PDFInfo
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- CN107995092A CN107995092A CN201610959646.1A CN201610959646A CN107995092A CN 107995092 A CN107995092 A CN 107995092A CN 201610959646 A CN201610959646 A CN 201610959646A CN 107995092 A CN107995092 A CN 107995092A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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Abstract
The invention discloses a kind of method and device for the information for handling the issue of network social intercourse platform.Wherein, this method includes：After network social intercourse platform issues target information, the operation information that user operates target information by network social intercourse platform is obtained；Target information is assessed according at least to operation information, obtains the assessed value for the reference frame as assessment target information.The present invention solves the technical problem for the data that can not select the required high quality of the analysis of public opinion in correlation technique from the internet information of magnanimity.
Description
Technical field
The present invention relates to field of information processing, in particular to a kind of information for handling the issue of network social intercourse platform
Method and device.
Background technology
At present, with the rapid development of Internet, more and more media informations are appeared on network, carried for the analysis of public opinion
Mass text information is supplied, for example, by extracting and utilizing text message, government will be seen that the will of the people, and enterprise will be seen that Gu
The interest of visitor and impression, etc..However, in current natural language processing technique (Natural Language
Processing, referred to as NLP) under development level, for any enterprises and individuals, by doing so the text message of magnanimity into
Row the analysis of public opinion, all can faces enormous challenge.
By taking microblogging as an example, 75,000,000 microbloggings of big appointment issue, microblog data already become internet public feelings data daily
Important component, numerous netizens can freely express the idea and opinion of oneself by microblogging.At present, in face of excess
Microblog data, when carrying out the analysis of public opinion, is usually taken the mode of stochastical sampling, is handled by selected part microblog data,
And processing is amplified according to handling result, to simulate whole microblog datas.This method relies on sample effect, lacks in microblogging
Hold the consideration of quality.
For example, during by choosing microblog data, it is not accustomed in view of reading of the crowd to micro-blog information and propagating,
In this case, it is more likely that Partial key information can be neglected, while it is micro- inevitably to crawl " corpse "
(i.e. improper microblog users malicious registration and the account used, the micro-blog information that this account produces is vulgar mostly to rich account
, the information of malice, or the advertising message of violation product, includes in these information many common for natural search
Friendly popular keyword) in data, so as to obtain some junk information, the low-down number of the magnitude of value such as vulgar advertising message
According to.And during people's routine use microblogging, the frequency that this partial data occurs is not high, because normal microblogging user
Can generally go to pay close attention to some according to personalized preference has content, has the microblog users of quality, and if micro- to these high quality
The micro-blog information that rich user sends is interested or if approving of, its content of microblog can also be thumbed up, reprint, comments on.
Therefore, those microblog accounts for sending junk information can't obtain the concern of a large amount of normal users.
As it can be seen that if microblog data is obtained using the means of stochastical sampling, due to quantitative advantage, with some high quality
Microblog data compare, the probability bigger that these junk information are elected at random, it is clear that this is not that we are desirable.And
And from the point of view of current actual conditions, the accounting of these data is very important, if utilizing these numbers of NLP technical finesses
According to for handling machine, causing to waste.
By taking wechat as an example, with enriching constantly for wechat function, the information propagated in wechat public platform and circle of friends
Have become the important channel that people obtain information, the message that especially people share in wechat, as public platform is issued
News, article, etc..At present, using wechat data carry out the analysis of public opinion mode with using traditional network media data into
The mode of row the analysis of public opinion is similar, generally first passes through the article data that reptile crawls the issue of wechat public platform, then to these articles
Data carry out NLP processing, the related datas such as entity, keyword, mood value are obtained, finally according to keyword or other conditions pair
Wechat data by NLP technical finesses are screened, and the wechat data for obtaining user's care carry out the analysis of public opinion.It is but actual
On, the quality of wechat data is unable to control, and such as some wechat public platforms can push difference quotient advertisement low quality data, similar to these
Low-quality data can make the analysis of public opinion result produce deviation, thus be not the ideal data for carrying out the analysis of public opinion.
In view of the above-mentioned problems, not yet propose effective solution at present.
The content of the invention
An embodiment of the present invention provides a kind of method and device for the information for handling the issue of network social intercourse platform, at least to solve
The technology that the data of the required high quality of the analysis of public opinion can not certainly be selected in correlation technique from the internet information of magnanimity is asked
Topic.
One side according to embodiments of the present invention, there is provided a kind of object processing method, including：In network social intercourse platform
After issuing target information, the operation information that user operates above-mentioned target information by above-mentioned network social intercourse platform is obtained；
Above-mentioned target information is assessed according at least to aforesaid operations information, is obtained for as the reference for assessing above-mentioned target information
The assessed value of foundation.
Further, after network social intercourse platform issues target information, obtain user and pass through above-mentioned network social intercourse platform pair
The operation information that above-mentioned target information is operated, and above-mentioned target information is assessed according at least to aforesaid operations information,
Obtaining the assessed value of the reference frame for assessing above-mentioned target information includes：Above-mentioned target is issued in above-mentioned network social intercourse platform
After information, above-mentioned target information is obtained；Determine the auth type of network social intercourse account used in the above-mentioned target information of issue；
And/or determine the amount of reading of above-mentioned target information after distribution, and the operation ginseng produced after the above-mentioned target information of readers ' reading
Number；According to above-mentioned auth type, and/or above-mentioned amount of reading and aforesaid operations parameter, determine to be used for as the above-mentioned target letter of assessment
The assessed value of the reference frame of breath.
Further, aforesaid operations parameter includes at least one of：The amount of thumbing up, comment amount, transfer amount, wherein, according to
Above-mentioned auth type, above-mentioned amount of reading and aforesaid operations parameter, determine to be used to be used as the above-mentioned target letter of assessment by the following formula
The assessed value of the reference frame of breath：Ri=Vi* (a*Ai+b*Bi+c*Ci+d*Di), wherein, Ri represents the important of i-th information
Property assessed value, Vi represents the auth type respective weights value of social account used in i-th information of issue, and Ai represents i-th
The amount of reading of bar information, a represent the weighted value corresponding to amount of reading, and Bi represents the amount of thumbing up of i-th information, represents the amount of thumbing up institute
Corresponding weighted value, Ci represent the comment amount of i-th information, and c represents the weighted value corresponding to comment amount, and Di represents i-th letter
The transfer amount of breath, d represent the weighted value corresponding to transfer amount.
Further, after the assessed value for determining the reference frame for assessing above-mentioned target information, the above method is also
Including：Judge whether above-mentioned assessed value is more than default assessed value；If so, then using above-mentioned target information as reflecting netizen's
The public feelings information of public sentiment expression.
Further, after using above-mentioned target information as the public feelings information expressed for reflecting the public sentiment of netizen, on
The method of stating further includes：Collect above-mentioned public feelings information；The public sentiment that netizen is analyzed according to the public feelings information of collection is expressed.
Further, above-mentioned auth type is included such as the one or more in Types Below：Governmental certification, corporate authentication, machine
The certification of structure group, media authentication, personal user's certification, site certificate and commonly without certification user, wherein, above-mentioned auth type
Certification difficulty reduce successively, the importance of information with the certification difficulty increase of the auth type of the social account to release news and
Increase.
According to another aspect of the present invention, there is provided a kind of device for the information for handling the issue of network social intercourse platform, including：
Acquiring unit, for after network social intercourse platform issues target information, obtaining user by above-mentioned network social intercourse platform to above-mentioned
The operation information that target information is operated；Assessment unit, for according at least to aforesaid operations information to above-mentioned target information into
Row assessment, obtains for the assessed value as the reference frame for assessing above-mentioned target information.
Further, above-mentioned acquiring unit includes：Acquisition module, for issuing above-mentioned target in above-mentioned network social intercourse platform
After information, above-mentioned target information is obtained；First determining module, for determining network social intercourse used in the above-mentioned target information of issue
The auth type of account；And/or second determining module, for determining the amount of reading of above-mentioned target information after distribution, and read
Person reads the operating parameter produced after above-mentioned target information；3rd determining module, for according to above-mentioned auth type, and/or
Amount of reading and aforesaid operations parameter are stated, is determined for the assessed value as the reference frame for assessing above-mentioned target information.
Further, aforesaid operations parameter includes at least one of：The amount of thumbing up, comment amount, transfer amount, wherein, it is above-mentioned
3rd determining module determines the assessed value for being used as the reference frame for assessing above-mentioned target information by the following formula：Ri=
Vi* (a*Ai+b*Bi+c*Ci+d*Di), wherein, Ri represents the assessed value of the importance of i-th information, and Vi represents issue i-th
The auth type respective weights value of social account used in information, Ai represent the amount of reading of i-th information, and a represents amount of reading
Corresponding weighted value, Bi represent the amount of thumbing up of i-th information, represent the weighted value corresponding to the amount of thumbing up, and Ci represents i-th letter
The comment amount of breath, c represent the weighted value corresponding to comment amount, and Di represents the transfer amount of i-th information, and d represents that transfer amount institute is right
The weighted value answered.
Further, above device further includes：Judging unit, for determining for as the above-mentioned target information of assessment
After the assessed value of reference frame, judge whether above-mentioned assessed value is more than default assessed value；Determination unit, in judging result
In the case of being, using above-mentioned target information as the public feelings information expressed for reflecting the public sentiment of netizen.
Further, above device further includes：Collector unit, for using above-mentioned target information as reflecting netizen
Public sentiment expression public feelings information after, collect above-mentioned public feelings information；Analytic unit, for being analyzed according to the public feelings information of collection
The public sentiment expression of netizen.
Further, above-mentioned auth type is included such as the one or more in Types Below：Governmental certification, corporate authentication, machine
The certification of structure group, media authentication, personal user's certification, site certificate and commonly without certification user, wherein, above-mentioned auth type
Certification difficulty reduce successively, the importance of information with the certification difficulty increase of the auth type of the social account to release news and
Increase.
By the present invention, by the way of according to condition network data is screened, believed by issuing target in network social intercourse platform
After breath, the operation information that user operates target information by network social intercourse platform is obtained；According at least to operation information pair
Target information is assessed, and is obtained the assessed value for the reference frame as assessment target information, has been reached from magnanimity information
Middle general selects the purpose that importance (i.e. quality) meets the key message of particular/special requirement, and realizing prevents the analysis of public opinion result from producing
Deviation so that the analysis of public opinion more precisely effective technique effect, and then solve can not be from the internet of magnanimity in correlation technique
The technical problem of the data of the required high quality of the analysis of public opinion is selected in information.
Brief description of the drawings
Attached drawing described herein is used for providing a further understanding of the present invention, forms the part of the application, this hair
Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is a kind of stream of the method for the information of optional processing network social intercourse platform issue according to embodiments of the present invention
Cheng Tu；
Fig. 2 is a kind of showing for the device of the information of optional processing network social intercourse platform issue according to embodiments of the present invention
It is intended to.
Embodiment
In order to make those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention
Attached drawing, is clearly and completely described the technical solution in the embodiment of the present invention, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
Member's all other embodiments obtained without making creative work, should all belong to the model that the present invention protects
Enclose.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so use
Data can exchange in the appropriate case, so as to the embodiment of the present invention described herein can with except illustrating herein or
Order beyond those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
Cover it is non-exclusive include, be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment
Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product
Or the intrinsic other steps of equipment or unit.
Embodiment 1
According to embodiments of the present invention, there is provided a kind of embodiment of the method for the information for handling the issue of network social intercourse platform,
It should be noted that step shown in the flowchart of the accompanying drawings can be in the department of computer science of such as a group of computer-executable instructions
Performed in system, although also, show logical order in flow charts, in some cases, can be with different from herein
Order perform shown or described step.
Fig. 1 is a kind of stream of the method for the information of optional processing network social intercourse platform issue according to embodiments of the present invention
Cheng Tu, as shown in Figure 1, this method comprises the following steps：
Step S102, after network social intercourse platform issues target information, obtains user by network social intercourse platform to target
The operation information that information is operated；
Step S104, assesses target information according at least to operation information, obtains being used for as assessment target information
Reference frame assessed value.
It should be noted that above-mentioned network social intercourse platform can include but is not limited to：Wechat, microblogging etc.；Above-mentioned target letter
Breath includes but not limited to：Picture, article, video etc.；User target information is carried out by network social intercourse platform operation include but
It is not limited to：Read, forward, thumb up, comment on；Operation information corresponding with aforementioned operation includes but not limited to：Amount of reading, forwarding
Measure, the amount of thumbing up, comment amount etc..
By the embodiment of the present invention, by the way of according to condition network data is screened, by being issued in network social intercourse platform
After target information, the operation information that user operates target information by network social intercourse platform is obtained；According at least to operation
Information assesses target information, obtains the assessed value for the reference frame as assessment target information, has reached from sea
General selects the purpose that importance (i.e. quality) meets the key message of particular/special requirement in amount information, and realizing prevents the analysis of public opinion knot
Fruit produces deviation so that the analysis of public opinion more precisely effective technique effect, and then solve can not be from magnanimity in correlation technique
The technical problem of the data of the required high quality of the analysis of public opinion is selected in internet information.
As a kind of optional embodiment, after network social intercourse platform issues target information, obtain user and pass through network society
The operation information for handing over platform to operate target information, and target information is assessed according at least to operation information, obtain
Assessed value for the reference frame as assessment target information includes：After network social intercourse platform issues target information, obtain
Target information；Determine the auth type of network social intercourse account used in issue target information；And/or definite target information is being sent out
The operating parameter produced after amount of reading after cloth, and readers ' reading target information；According to auth type, and/or amount of reading and
Operating parameter, determines the assessed value for the reference frame as assessment target information.
It should be noted that above-mentioned network social intercourse platform includes but not limited to：Wechat, microblogging, Renren Network, affectionately waits social activity
Platform or other internet information distribution platforms.By taking wechat platform as an example, social account can include wechat public platform and wechat
Personal account etc..The auth type of social account includes but not limited to：Governmental certification, corporate authentication, the certification of group of mechanism, media
Certification, personal user's certification, site certificate and commonly without certification user, wherein, the certification difficulty of auth type reduces successively,
The importance of information increases and increases with the certification difficulty of the auth type of the social account to release news.Network social intercourse platform is sent out
The information of cloth includes but not limited to：Article, picture, video etc..Information after distribution, during these information of readers ' reading, if sense is emerging
Interest is approved of, then can thumb up, reprint, commenting on corresponding information, thus aforesaid operations parameter can be the amount of thumbing up of information, reprint
Amount, comment amount.
To prevent the analysis of public opinion result from producing deviation, during implementation, after the information that user edit is in issue in social platform,
Corresponding data can be crawled from such as search dog wechat search platform by modes such as reptiles.For example, user passes through wechat platform
After public platform 1 issues article A, system can crawl the article A of the issue of public platform 1 by reptile mode from wechat search platform
Relevant information, such as article title, article issuing time, article content etc., the relevant information of the public platform 1, and concern
The relevant operation that the user of the public platform 1 has made article A after article A has been browsed, such as thumbs up, forwarding, comment etc..In this way,
When assessing the importance of information, can be commented according at least to the one or more in auth type, amount of reading, operating parameter
Estimate, so that the assessed value of the information crawled, and using assessed value as reference value when processing information (such as the analysis of public opinion).Its
In, itself application assessment mode used in above-mentioned assessment is not limited, can be relevant calculation formula or its
His evaluation method.
It should be noted that (such as Elasticsearch, a kind of full-text search can be put it into full-text search engine
The concrete methods of realizing of engine technique) as initial data store and wait it is to be screened, user as desired configuration querying condition from
Required wechat data are filtered out in full-text search engine and carry out NLP technical finesses, then based on this, to the number after processing
According to a series of sentiment analysis of progress etc., and then find and sum up public sentiment trend.
It should be noted that above-mentioned refer to according to auth type, and/or amount of reading and operating parameter：According to auth type,
Either according to amount of reading and operating parameter or according to auth type, amount of reading and operating parameter.
By the embodiment of the present invention, by the way of according to condition network data is screened, by being issued in network social intercourse platform
After target information, target information is obtained；Determine the auth type of network social intercourse account used in issue target information；And/or
Determine the amount of reading of target information after distribution, and the operating parameter produced after readers ' reading target information；According to certification class
Type, and/or amount of reading and operating parameter, determine for as assessment target information reference frame assessed value, reached from
General selects the purpose that importance (i.e. quality) meets the key message of particular/special requirement in magnanimity information, and realizing prevents the analysis of public opinion
As a result deviation is produced so that the analysis of public opinion more precisely effective technique effect, and then solve can not be from magnanimity in correlation technique
Internet information in select the required high quality of the analysis of public opinion data technical problem.
As a kind of optional embodiment, aforesaid operations parameter includes at least one of：The amount of thumbing up, comment amount, forwarding
Amount, wherein, according to auth type, amount of reading and operating parameter, determined by the following formula for being used as assessment target information
The assessed value of reference frame：Ri=Vi* (a*Ai+b*Bi+c*Ci+d*Di), wherein, Ri represents the importance of i-th information
Assessed value, Vi represent the auth type respective weights value of social account used in i-th information of issue, and Ai represents i-th letter
The amount of reading of breath, a represent the weighted value corresponding to amount of reading, and Bi represents the amount of thumbing up of i-th information, represents corresponding to the amount of thumbing up
Weighted value, Ci represents the comment amount of i-th information, and c represents the weighted value corresponding to comment amount, and Di represents i-th information
Transfer amount, d represent the weighted value corresponding to transfer amount.
Wherein, polytype operation can be different types of operation, for example, user has issued phase by microblog
The article of pass, after article issue, other users (user of concern the user) operate this article, such as microblog users people
Group's forwarding, other relevant operations such as comments on and thumbs up, and these operations correspond to different operation informations, such as microblog users people
The forwarding of group correspond to transfer amount, and comment correspond to comment amount, thumb up and correspond to the amount of thumbing up etc..By these operation informations as turned
Hair amount, comment amount, the one or more in the amount of thumbing up are assessed, and obtain corresponding assessed value, wherein, to these operation informations
, it is necessary to first preset corresponding preset value to different operations when being assessed, the preset value of such as forwarding is a, the preset value of comment
For b, the preset value thumbed up is c, then corresponding right according to the relation pair between the preset value of different operations and operation information
As being assessed, so as to obtain the corresponding assessed value of object.
As a kind of optional embodiment, determine for the reference frame as assessment target information assessed value it
Afterwards, the above method further includes：Judge whether assessed value is more than default assessed value；If so, then using target information as reflecting
The public feelings information of the public sentiment expression of netizen.
Wherein, counted using operation corresponding operation information of the corresponding weights of operation of each type to the type
Calculate, as other users are forwarded to as a type of operation the microblogging of issue, corresponding weights are set to it as a, it is right
The operation information answered is the transfer amount of the microblogging, weights and transfer amount is calculated, which can be but not limited to
It is multiplied, obtains the corresponding calculated value of operation of each type.Operation for each type can make corresponding meter
Calculate, and a variety of calculated values therein can be added, so that according to calculated value and definite corresponding assessed value.
As a kind of optional embodiment, using target information as the public feelings information expressed for reflecting the public sentiment of netizen
Afterwards, the above method further includes：Collect public feelings information；The public sentiment that netizen is analyzed according to the public feelings information of collection is expressed.
Wherein, according to different users in internet issue object, we can be divided the user of issue object
Level, obtains the user of different stage, preferably to assess object.For example, the microblogging using Sina weibo as representative is put down
Platform is divided also to user by the means of certification, and (as released famous person's Verification System, the mark of famous person's certification is in certification
There is the mark of one golden " V " after the name of user.), there are governmental certification, corporate authentication, the certification of group of mechanism, media at present
Certification, personal user's certification, site certificate, personal authentication and commonly without certification user, for another example, wechat public platform has individual,
The certification of the types such as enterprise, media, government, its hetero-organization.Pass through the user of these different stages and the behaviour of the different user
Make information, the significance level for assessing certain information object that a certain user issues is calculated with reference to these data.
As a kind of optional embodiment, auth type is included such as the one or more in Types Below：Governmental certification, enterprise
Certification, the certification of group of mechanism, media authentication, personal user's certification, site certificate and commonly without certification user, wherein, certification
The certification difficulty of type reduces successively, and the importance of information increases with the certification difficulty of the auth type of the social account to release news
Add and increase.
Wherein, corresponding weights can be preset to the user of issue object, the weights can according to actual significance level into
Row setting, specifically, such as when microblog has carried out division to user by the means of certification, different user's meetings
There is different certification difficulty, with successively decreasing successively for certification difficulty, the confidence level of different authentication user is also to successively decrease successively,
By taking governmental certification as an example, just there is stronger confidence level and public credibility, its content by the government organization group of governmental certification
It is more rigorous and valuable, so, can be relatively large to the weights that it sets, other just-plainfolk's certifications
Weights it is relatively small.In this case, its confidence level to release news can also be assessed by the auth type of user
And significance level, with reference to transfer amount, comment amount, these data of the amount of thumbing up, we can be calculated using a calculation formula
One numerical value represents the significance level of a certain bar microblogging that this user is issued.It can be adjusted in this calculation formula
In parameter (i.e. weights) (such as tend to the important of spread scope come the important sexual orientation adapted to for microblog data different aspect
Property assessment, it is intended to message authoritative importance assessment etc.).
Specifically, such as user issues public platform information and article, reading of the other users to this article in wechat platform
Amount, reprinting amount, comment amount can be obtained by wechat reptile.After obtaining corresponding information, formula Ri=Vi* (a* can be utilized
Ai+b*Bi+c*Ci the significance level of every wechat article) is calculated, wherein Ri represents the importance value of i-th article,
Vi is that i-th wechat article issues weight corresponding to the auth type of public platform, and Ai is the amount of reading of i-th wechat article, a
For the weighted value corresponding to wechat article amount of reading, Bi is the amount of thumbing up of i-th wechat article, and b is the power corresponding to the amount of thumbing up
Weight values, Ci are the comment amount of i-th wechat article, and c is the weighted value corresponding to comment amount.It should be noted that each weight
The selection of value is not fixed, and the aspect that can be stressed according to data consumer is adjusted.Such as：User is more closed
The article that the public platform of heart medium type is issued, then when wechat article issues the weights of Vi when public platform is media authentication type
It is bigger.When user focuses more on the wechat article that wechat user is appreciated, the weighted value b for the amount of thumbing up can be assigned more
The weight increased.The a under complicated analysis model, b, c are probably and the relevant function of Vi, Ai, Bi, Ci.It is so logical in one kind
With under pattern, R can be denoted as F (Vi, Ai, Bi, Ci), i.e., significance level index is one on the wechat public under general case
Number auth type, article amount of reading, the article amount of thumbing up, 4 meta-functions of article review amount.
By above-mentioned method, the reading habit according to normal users for other data such as microbloggings or wechat, Ke Yifa
Difference between now interacting between high quality microblog data and microblog users and low quality microblog data are interacted with microblog users,
And important micro-blog information and low-quality unessential micro-blog information are distinguished using these differences, reduces follow-up data
Data volume in processing procedure, while the quality of processed data is improved, so that in more accurate and accurate reflection internet
The emotional expression of vast normal users.For wechat public platform, to reduce insignificant information in wechat data, (such as ad promotions are believed
Breath) for data analysis when influence, select and propagate relatively broad and important information, obtain meeting crowd and read and propagation
The analysis data of information custom.
That is, the object that internet reptile can be obtained, and it is corresponding to being obtained after object progress corresponding operating
Operation information preserved, after the default corresponding weights operated to these are corresponding with operation information progress to be assessed, obtain
The assessed value arrived can be protected as the reference value of other evaluation indexes such as the authority of message, importance, and by the assessed value
Deposit.
Embodiment 2
A kind of other side according to embodiments of the present invention, there is provided dress for the information for handling the issue of network social intercourse platform
Put.
Fig. 2 is a kind of showing for the device of the information of optional processing network social intercourse platform issue according to embodiments of the present invention
It is intended to, as shown in Fig. 2, the device includes：Acquiring unit 202, for after network social intercourse platform issues target information, obtaining and using
The operation information that family operates target information by network social intercourse platform；Assessment unit 204, for believing according at least to operation
Breath assesses target information, obtains the assessed value for the reference frame as assessment target information.
It should be noted that above-mentioned network social intercourse platform can include but is not limited to：Wechat, microblogging etc.；Above-mentioned target letter
Breath includes but not limited to：Picture, article, video etc.；User target information is carried out by network social intercourse platform operation include but
It is not limited to：Read, forward, thumb up, comment on；Operation information corresponding with aforementioned operation includes but not limited to：Amount of reading, forwarding
Measure, the amount of thumbing up, comment amount etc..
By the embodiment of the present invention, by the way of according to condition network data is screened, by being issued in network social intercourse platform
After target information, the operation information that user operates target information by network social intercourse platform is obtained；According at least to operation
Information assesses target information, obtains the assessed value for the reference frame as assessment target information, has reached from sea
General selects the purpose that importance (i.e. quality) meets the key message of particular/special requirement in amount information, and realizing prevents the analysis of public opinion knot
Fruit produces deviation so that the analysis of public opinion more precisely effective technique effect, and then solve can not be from magnanimity in correlation technique
The technical problem of the data of the required high quality of the analysis of public opinion is selected in internet information
As a kind of optional embodiment, above-mentioned acquiring unit includes：Acquisition module, for being issued in network social intercourse platform
After target information, target information is obtained；First determining module, for determining network social intercourse account used in issue target information
Auth type；And/or second determining module, for determining the amount of reading of target information after distribution, and readers ' reading mesh
The operating parameter produced after mark information；3rd determining module, for according to auth type, and/or amount of reading and operating parameter, really
The fixed assessed value for being used for the reference frame as assessment target information.
As a kind of optional embodiment, operating parameter includes at least one of：The amount of thumbing up, comment amount, transfer amount, its
In, the 3rd determining module determines the assessed value of the reference frame for being used as assessment target information by the following formula：Ri=Vi*
(a*Ai+b*Bi+c*Ci+d*Di), wherein, Ri represents the assessed value of the importance of i-th information, and Vi represents i-th letter of issue
The auth type respective weights value of social account used in breath, Ai represent the amount of reading of i-th information, and a represents amount of reading institute
Corresponding weighted value, Bi represent the amount of thumbing up of i-th information, represent the weighted value corresponding to the amount of thumbing up, and Ci represents i-th information
Comment amount, c represent comment amount corresponding to weighted value, Di represent i-th information transfer amount, d represent transfer amount corresponding to
Weighted value..
As a kind of optional embodiment, above device further includes：Judging unit, for determining to be used for as assessment mesh
After the assessed value for marking the reference frame of information, judge whether assessed value is more than default assessed value；Determination unit, for judging
As a result it is in the case of being, using target information as the public feelings information expressed for reflecting the public sentiment of netizen.
As a kind of optional embodiment, above device further includes：Collector unit, for using target information as being used for
Reflect after the public feelings information of public sentiment expression of netizen, collect public feelings information；Analytic unit, for the public feelings information according to collection
Analyze the public sentiment expression of netizen.
As a kind of optional embodiment, auth type is included such as the one or more in Types Below：Governmental certification, enterprise
Certification, the certification of group of mechanism, media authentication, personal user's certification, site certificate and commonly without certification user, wherein, it is above-mentioned
The certification difficulty of auth type reduces successively, and the importance of information is difficult with the certification of the auth type of the social account to release news
Degree increases and increases.
It should be noted that each embodiment in device section Example and each embodiment party in method section Example
Formula corresponds to same or like, solves the problems, such as and the effect realized also corresponds to same or like, details are not described herein.
The device of the information of above-mentioned processing network social intercourse platform issue includes processor and memory, above-mentioned acquiring unit,
Assessment unit etc. in memory, is performed stored in memory above-mentioned as program unit or module storage by processor
Program unit realizes corresponding function.
Kernel is included in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can set one
Or more, using the method that assessment processing is carried out to information object, after network social intercourse platform issues target information, obtain user
The operation information operated by network social intercourse platform to target information；Target information is commented according at least to operation information
Estimate, obtain the assessed value for the reference frame as assessment target information, reached and key message is obtained from magnanimity information
Purpose, it is achieved thereby that accurately analyze data, and be capable of the technique effect of reasonable filter information, and then solve related skill
The technical problem of the data of the required high quality of the analysis of public opinion can not be selected in art from the internet information of magnanimity.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the form such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM), memory includes at least one deposit
Store up chip.
Present invention also provides a kind of computer program product, when being performed on data processing equipment, is adapted for carrying out just
The program code of beginningization there are as below methods step：After network social intercourse platform issues target information, obtain user and pass through network society
The operation information for handing over platform to operate target information；Target information is assessed according at least to operation information, is used
In the assessed value of the reference frame as assessment target information.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in some embodiment
The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, can pass through others
Mode is realized.Wherein, device embodiment described above is only schematical, such as the division of the unit, Ke Yiwei
A kind of division of logic function, can there is an other dividing mode when actually realizing, for example, multiple units or component can combine or
Person is desirably integrated into another system, or some features can be ignored, or does not perform.Another, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module
Connect, can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit
The component shown may or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On unit.Some or all of unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part to contribute in other words to the prior art or all or part of the technical solution can be in the form of software products
Embody, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, server or network equipment etc.) perform each embodiment the method for the present invention whole or
Part steps.
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
- A kind of 1. method for the information for handling the issue of network social intercourse platform, it is characterised in that including：Network social intercourse platform issue target information after, obtain user by the network social intercourse platform to the target information into The operation information of row operation；The target information is assessed according at least to the operation information, is obtained for as the assessment target information The assessed value of reference frame.
- 2. according to the method described in claim 1, it is characterized in that, after network social intercourse platform issues target information, obtain and use The operation information that family operates the target information by the network social intercourse platform, and according at least to the operation information The target information is assessed, is obtained for including as the assessed value for the reference frame for assessing the target information：After the network social intercourse platform issues the target information, the target information is obtained；Determine the auth type of network social intercourse account used in the issue target information；And/orDetermine the amount of reading of the target information after distribution, and the operation ginseng produced after target information described in readers ' reading Number；According to the auth type, and/or the amount of reading and the operating parameter, determine for assessing the target information The assessed value of reference frame.
- 3. according to the method described in claim 2, it is characterized in that, the operating parameter includes at least one of：The amount of thumbing up, Comment amount, transfer amount, wherein, according to the auth type, the amount of reading and the operating parameter, determined by the following formula Assessed value for the reference frame for assessing the target information：Ri=Vi* (a*Ai+b*Bi+c*Ci+d*Di),Wherein, Ri represents the assessed value of the importance of i-th information, and Vi represents social account used in i-th information of issue Auth type respective weights value, Ai represent i-th information amount of reading, a represent amount of reading corresponding to weighted value, Bi represent The amount of thumbing up of i-th information, represents the weighted value corresponding to the amount of thumbing up, and Ci represents the comment amount of i-th information, and c represents comment The corresponding weighted value of amount, Di represent the transfer amount of i-th information, and d represents the weighted value corresponding to transfer amount.
- 4. according to the method described in claim 2, it is characterized in that, determining the reference frame for assessing the target information Assessed value after, the method further includes：Judge whether the assessed value is more than default assessed value；If so, the public feelings information for then expressing the target information as the public sentiment of reflection netizen.
- 5. according to the method described in claim 4, it is characterized in that, in the public sentiment table using the target information as reflection netizen After the public feelings information reached, the method further includes：Collect the public feelings information；The public sentiment that netizen is analyzed according to the public feelings information of collection is expressed.
- 6. the method according to any one of claim 2 to 5, it is characterised in that the auth type includes such as Types Below In one or more：Governmental certification, corporate authentication, the certification of group of mechanism, media authentication, personal user's certification, site certificate And commonly without certification user, wherein, the certification difficulty of above-mentioned auth type reduces successively, and the importance of information is with releasing news Social account auth type certification difficulty increase and increase.
- A kind of 7. device for the information for handling the issue of network social intercourse platform, it is characterised in that including：Acquiring unit, passes through the network social intercourse platform pair for after network social intercourse platform issues target information, obtaining user The operation information that the target information is operated；Assessment unit, for assessing the target information according at least to the operation information, obtains being used for as assessment The assessed value of the reference frame of the target information.
- 8. device according to claim 7, it is characterised in thatThe acquiring unit includes：Acquisition module, for after the network social intercourse platform issues the target information, obtaining institute State target information；First determining module, for determining the auth type of network social intercourse account used in the issue target information；And/orSecond determining module, for determining that the amount of reading of the target information after distribution, and target described in readers ' reading are believed The operating parameter produced after breath；3rd determining module, for according to the auth type, and/or the amount of reading and the operating parameter, determining to be used for Assessed value as the reference frame for assessing the target information.
- 9. device according to claim 8, it is characterised in that the operating parameter includes at least one of：The amount of thumbing up, Comment amount, transfer amount, wherein, the 3rd determining module determines the reference for assessing the target information by the following formula The assessed value of foundation：Ri=Vi* (a*Ai+b*Bi+c*Ci+d*Di),Wherein, Ri represents the assessed value of the importance of i-th information, and Vi represents social account used in i-th information of issue Auth type respective weights value, Ai represent i-th information amount of reading, a represent amount of reading corresponding to weighted value, Bi represent The amount of thumbing up of i-th information, represents the weighted value corresponding to the amount of thumbing up, and Ci represents the comment amount of i-th information, and c represents comment The corresponding weighted value of amount, Di represent the transfer amount of i-th information, and d represents the weighted value corresponding to transfer amount.
- 10. device according to claim 8, it is characterised in that described device further includes：Judging unit, for after the assessed value for determining the reference frame for assessing the target information, judging institute's commentary Whether valuation is more than default assessed value；Determination unit, in the case where the judgment result is yes, using the target information as the public sentiment for reflecting netizen The public feelings information of expression.
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