CN110910171A - Method, device, equipment and storage medium for intercepting coupons - Google Patents
Method, device, equipment and storage medium for intercepting coupons Download PDFInfo
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- CN110910171A CN110910171A CN201911149005.XA CN201911149005A CN110910171A CN 110910171 A CN110910171 A CN 110910171A CN 201911149005 A CN201911149005 A CN 201911149005A CN 110910171 A CN110910171 A CN 110910171A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
- G06Q30/0229—Multi-merchant loyalty card systems
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Abstract
The invention discloses a coupon interception method, a coupon interception device, coupon interception equipment and a coupon storage medium. The method comprises the following steps: acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount; verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag; and intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result. In the embodiment of the invention, when the consumption instruction of the user is obtained, the coupon identification and the user label contained in the consumption instruction are used for verifying the qualification of the user for using the coupon, and when the condition that the user does not have the qualification for using the coupon is determined, the user is intercepted from using the coupon, so that the condition that the profit of a merchant is low due to the fact that the promotion cost is excessive is avoided.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a coupon interception method, a coupon interception device, coupon interception equipment and a coupon storage medium.
Background
The sales promotion policy of the coupon is a series of measures for promoting sales, which are taken by a merchant to achieve strategic goals such as rapid expansion of sales, acquisition of secondary purchases, occupation of the market, and the like. The coupon is a recessive discount voucher, and when the customer holds the coupon for secondary consumption, the coupon has a price discount share right with strong attraction. Therefore, many customers make a decision to purchase an originally high-priced product while taking the charm of discount of the coupon, thereby increasing the demand for the product and making it possible for customers who partially hold the coupon to develop as faithful consumers of merchants.
In the process of implementing the invention, the inventor finds that the prior art has the following defects: the coupon plays a role in stimulating the consumption of the user, but also influences the profit of the merchant, and particularly under the condition that the customer is a merchant member and can enjoy the benefit of the merchant, if the customer enjoys the use right of the coupon again, the situation that a plurality of benefits are overlapped occurs, so that the promotion cost exceeds and the profit of the merchant is influenced.
Disclosure of Invention
The invention provides a coupon interception method, a coupon interception device, coupon interception equipment and a coupon storage medium, which are used for reducing the sales promotion cost of merchants.
In a first aspect, an embodiment of the present invention provides a method for intercepting a coupon, where the method includes: acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount; verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag; and intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
In a second aspect, an embodiment of the present invention further provides an apparatus for intercepting a coupon, where the apparatus includes: the instruction acquisition module is used for acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount; the qualification verification module is used for verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag; and the coupon use intercepting module is used for intercepting the use of the coupon on the consumption amount if the user is determined not to have the qualification of using the coupon.
In a third aspect, an embodiment of the present invention further provides an apparatus, where the apparatus includes: one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement a method according to any embodiment of the present invention.
In a fourth aspect, embodiments of the present invention provide a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements a method according to any of the embodiments of the present invention.
The embodiment of the invention provides a method, a device, equipment and a storage medium for intercepting a coupon, which are used for verifying the qualification of a user for using the coupon by using a coupon identifier and a user label contained in a consumption instruction when the consumption instruction of the user is obtained, and intercepting the use of the coupon by the user when the user is determined not to have the qualification for using the coupon, so that the condition that the profit of a merchant is low due to the fact that the promotion cost is excessive is avoided.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
Fig. 1 is a flowchart of a coupon interception method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a coupon interception method according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a coupon interception apparatus according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a method for intercepting a coupon according to an embodiment of the present invention, where the embodiment is applicable to a case of intercepting a coupon, and the method may be executed by an apparatus for intercepting a coupon according to an embodiment of the present invention, where the apparatus may be implemented in software and/or hardware, and may be generally integrated in a computer device. The method of the embodiment of the invention specifically comprises the following steps:
Optionally, before obtaining the consumption instruction of the user, the method may further include: acquiring a registration request of a user; and labeling the user with a label according to the registration request, wherein the label comprises the member type of the user.
Specifically, in the present embodiment, before obtaining the consumption instruction of the user, a registration request of the user is obtained, and a label is labeled to the user according to the registration request, where the label includes member types of the user, for example, the member types include a normal member, a black card member, a gold card member, and a VIP member, and the member levels are sequentially increased, and when labeling the label to the user, a label is marked with 0 as the normal member, i.e., 000 corresponding to binary, and a label is marked with 1 as the black card member, i.e., 001 corresponding to binary; marking 2 as a lottery card member, namely corresponding to binary 010; labeled VIP members with 4, i.e., corresponding to binary 100. If the obtained registration request of the user is 'apply for becoming a VIP member', the label of the user is marked as 4 according to the registration request, and the binary label corresponds to 100. It should be understood that the present embodiment is only an example, and the specific content of the member type and the specific numerical value of the tag corresponding to each member type are not limited thereto, and it is within the scope of the present application as long as the member type of the user can be labeled with different tags.
Wherein, the consumption instruction comprises a coupon identifier, a user label and a consumption amount. The coupon id is used to indicate the specific type of coupon, for example, the identifier of coupon a is 4, and coupon a is used to indicate that the discount of consumption amount is 6; the identifier of the coupon B is 5, and the coupon B is used for indicating that the discount of the consumption amount is 7; coupon C, identified as 6, is used to indicate 100 minus 20. The user tag is used for indicating the member type of the user, and the consumption amount indicates the amount of the current consumption needing to be discounted by the coupon, for example, the consumption instruction includes the coupon a, indicating that the discount of the consumption amount is 6 folds, and the consumption amount is 100, indicating that the user wants to enjoy the discount of 6 folds by using the coupon a for the amount of the current consumption 100.
Optionally, before obtaining the consumption instruction of the user, the method may further include: creating a coupon, wherein the coupon contains an identification; the coupon is issued to the user.
And 102, verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag.
Optionally, verifying the user's qualification for using the coupon according to the coupon identifier and the user tag may include: acquiring a user tag range for using the coupon according to a coupon identifier query rule list, wherein the rule list stores the corresponding relation between the coupon identifier and the user tag; and verifying the qualification of the user for using the coupon by judging whether the user label range of using the coupon contains the user label.
Optionally, obtaining the user tag range for using the coupon according to the coupon identifier query rule list may include: inquiring the rule list according to the coupon identifier to obtain a binary identifier corresponding to the coupon identifier; and acquiring the user label range of the coupon according to the binary identification.
Specifically, in the embodiment of the present application, when verifying the eligibility of the user for using the coupon, a specific use is to obtain the user tag range for using the coupon according to the coupon identifier query rule list, and the rule list is specifically shown in table 1 below:
TABLE 1
Coupon type | Coupon identification | Coupon binary identification | User tag range |
A (6-fold) | 4 | 100 | 100 |
B (7-fold) | 5 | 101 | 001 and 100 |
C (full 100 minus 20) | 6 | 110 | 100 and 010 |
When the coupon identifier 5 is determined, the user tag is 010, since the coupon binary identifier corresponding to the coupon identifier 5 is 101, it can be known from table 1 that the user tag range of the coupon corresponding to the coupon binary identifier 101 is {001, 100}, and the user qualification for using the coupon by the user can be verified by judging whether the user tag 010 is included in the {001, 100} range.
It should be noted that, in this embodiment, the coupon id and the user tag in the rule list are both stored in a binary manner, so that the storage space occupied by the data can be reduced, and during verification, the binary manner is adopted for verification, which further reduces the time consumption of the request and improves the processing speed.
And 103, intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
Optionally, determining that the user does not qualify for using the coupon according to the verification result may include: and determining that the user label range using the coupon does not contain the user label according to the verification result.
Specifically, the coupon id is 5, the obtained user tag range is {001, 100} corresponding to the coupon B, and the user tag 010 is not included in the range of {001, 100}, which indicates that the user does not have the qualification for using the coupon, and when the user has a consumption limit of 100 and applies for using the coupon, the user is intercepted from using the coupon B on the consumption limit 100.
The embodiment of the invention provides a method for intercepting a coupon, which is characterized in that when a consumption instruction of a user is obtained, a coupon identifier and a user label contained in the consumption instruction are checked for the qualification of the user for using the coupon, and when the condition that the user does not have the qualification for using the coupon is determined, the user is intercepted from using the coupon, so that the condition that the profit of a merchant is low due to the fact that the promotion cost is excessive is avoided.
Example two
Fig. 2 is a flowchart of a coupon interception method according to a second embodiment of the present invention. The embodiment of the present invention may be combined with each optional solution in one or more of the above embodiments, and in the embodiment of the present invention, after the coupon is used on the consumption line, the method further includes: and returning the result of using the coupon interception to the user.
As shown in fig. 2, the method of the embodiment of the present invention specifically includes:
At step 202, the user's eligibility to use the coupon is verified based on the coupon id and the user tag.
And step 203, intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
And step 204, returning the result of using the coupon interception to the user.
Specifically, when the user tag is determined to be 010, the coupon identifier is 101, the consumption amount is 100, and the type of the coupon corresponding to the coupon identifier is B, that is, the discount of the consumption amount is 7. If the user is determined not to be qualified to use the coupon B through the qualification verification, the user is intercepted to enjoy the discount of the coupon B on the consumption amount 100, an interception result of 'you do not enjoy the discount of the coupon' is generated, and the interception result is returned to the user and particularly returned to the terminal used when the user applies for. Of course, this embodiment is only described as an example, and other types of interception results are also within the scope of the present application, and are not described in detail in this embodiment.
After obtaining the interception result, the user can adjust the consumption policy in time according to the actual demand, for example, abandon the consumption, or issue the consumption instruction again by using another type of coupon meeting the requirement.
The embodiment of the invention provides a method for intercepting a coupon, which is characterized in that when a consumption instruction of a user is obtained, a coupon identifier and a user label contained in the consumption instruction are checked for the qualification of the user for using the coupon, and when the condition that the user does not have the qualification for using the coupon is determined, the user is intercepted from using the coupon, so that the condition that the profit of a merchant is low due to the fact that the promotion cost is excessive is avoided. And the user can know the using condition of the coupon in time by returning the using coupon interception result to the user, and the consumption strategy can be adjusted in time according to the interception result.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a coupon interception apparatus according to a third embodiment of the present invention. The apparatus may be implemented in software and/or hardware and may generally be integrated in a computer device. As shown in fig. 3, the apparatus includes: an instruction acquisition module 31, a qualification checking module 32, and a coupon use intercepting module 33.
The instruction obtaining module 31 is configured to obtain a consumption instruction of the user, where the consumption instruction includes a coupon identifier, a user tag, and a consumption amount;
the qualification checking module 32 is used for checking the qualification of the user for using the coupon according to the coupon identifier and the user tag;
and the coupon use intercepting module 33 is used for intercepting the use of the coupon on the consumption amount if the user is determined not to be qualified to use the coupon.
The device for intercepting the coupons provided by the embodiment of the invention belongs to the same inventive concept as the method for intercepting the coupons provided by the embodiments, and technical details which are not described in detail in the embodiment of the invention can be referred to the embodiments, and the embodiment of the invention has the same beneficial effects as the embodiments.
Example four
Fig. 4 is a schematic structural diagram of a computer device according to an embodiment of the present invention. FIG. 4 illustrates a block diagram of an exemplary computer device 412 suitable for use in implementing embodiments of the present invention. The computer device 412 shown in FIG. 4 is only one example and should not impose any limitations on the functionality or scope of use of embodiments of the present invention.
As shown in fig. 4, the computer device 412 is in the form of a general purpose computing device. Components of computer device 412 may include, but are not limited to: one or more processors 412, a memory 428, and a bus 418 that couples the various system components (including the memory 428 and the processor 416).
The memory 428 is used to store instructions. Memory 428 can include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)430 and/or cache memory 432. The computer device 412 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 434 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, commonly referred to as a "hard drive"). Although not shown in FIG. 4, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 418 by one or more data media interfaces. Memory 428 can include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 440 having a set (at least one) of program modules 442 may be stored, for instance, in memory 428, such program modules 442 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. The program modules 442 generally perform the functions and/or methodologies of the described embodiments of the invention.
The computer device 412 may also communicate with one or more external devices 414 (e.g., keyboard, pointing device, display 424, etc.), with one or more devices that enable a user to interact with the computer device 412, and/or with any devices (e.g., network card, modem, etc.) that enable the computer device 412 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 422. Also, computer device 412 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) through network adapter 420. As shown, network adapter 420 communicates with the other modules of computer device 412 over bus 418. It should be appreciated that although not shown in FIG. 4, other hardware and/or software modules may be used in conjunction with the computer device 412, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processor 416 performs various functional applications and data processing by executing instructions stored in the memory 428, such as performing the following:
acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount; verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag; and intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
EXAMPLE five
Fifth embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for intercepting a coupon according to any embodiment of the present invention.
Namely: acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount; verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag; and intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for intercepting a coupon, comprising:
acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user tag and a consumption amount;
verifying the qualification of the user for using the coupons according to the coupon identifications and the user tags;
and intercepting the use of the coupon on the consumption amount when the user is determined not to have the qualification of using the coupon according to the verification result.
2. The method of claim 1, wherein said verifying said user's eligibility for coupon usage based on said coupon identification and said user tag comprises:
acquiring a user tag range using the coupon according to the coupon identifier query rule list, wherein the rule list stores the corresponding relation between the coupon identifier and the user tag;
and verifying the qualification of the user for using the coupon by judging whether the user tag range using the coupon contains the user tag.
3. The method of claim 2, wherein determining that the user is not eligible to use a coupon based on the verification comprises:
and determining that the user label range using the coupon does not contain the user label according to the verification result.
4. The method of claim 2, wherein the obtaining the user tag range for using the coupon according to the coupon identification query rule list comprises:
inquiring the rule list according to the coupon identifier to obtain a binary identifier corresponding to the coupon identifier;
and acquiring the user label range of the coupon according to the binary identification.
5. The method of claim 1, wherein before obtaining the consuming instruction of the user, further comprising:
acquiring a registration request of a user;
labeling the user with a label according to the registration request, wherein the label comprises the member type of the user.
6. The method of claim 1, wherein before obtaining the consuming instruction of the user, further comprising:
creating a coupon, wherein the coupon contains an identification;
and issuing the coupon to the user.
7. The method of any of claims 1-6, wherein the intercepting further comprises, after the using the coupon on the consumption amount:
and returning the using coupon intercepting result to the user.
8. An apparatus for intercepting coupons, said apparatus comprising:
the instruction acquisition module is used for acquiring a consumption instruction of a user, wherein the consumption instruction comprises a coupon identifier, a user label and a consumption amount;
the qualification verification module is used for verifying the qualification of the user for using the coupon according to the coupon identifier and the user tag;
and the coupon use intercepting module is used for intercepting the use of the coupon on the consumption amount if the user is determined not to have the qualification of using the coupon.
9. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-7.
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