CN111028000B - Commodity sales promotion method, device, equipment and storage medium - Google Patents
Commodity sales promotion method, device, equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the invention discloses a method, a device, equipment and a storage medium for commodity sales promotion. The method comprises the following steps: acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in a target promotion activity; determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request; judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to pre-stored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool; if it is determined that at least one target item participating in the target promotional program is present in the pool of merchant promotional items, the at least one target item is added to the pool of promotional items for the target promotional program. The embodiment of the invention can check the commodity attribute information and the promotion preferential information of the commodity according to the personalized commodity configuration information of each promotion activity, and automatically recommend the commodity participating in the promotion activity.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to a method, a device, equipment and a storage medium for commodity sales promotion.
Background
Electronic commerce occupies higher and higher proportion in daily life of people. Sales promotion is becoming more and more widely used in e-commerce platforms as an important means to increase the sales volume of goods. With the increasing variety of merchandise categories, various sales promotion activities are developed.
In the prior art, a sales promotion rule is usually set by an e-commerce platform, and a merchant recommends commodities to participate in the sales promotion. And the e-commerce platform audits the commodities recommended by the merchant, and audits the recommended commodities which pass the audit to participate in the promotion activity. Although the existing promotion activity technology meets the situation of most promotion activities, the time cost and the operation cost of actively recommending commodities to participate in the promotion activities by merchants are high, and the process of participating in the promotion activities by the commodities is complicated.
Disclosure of Invention
The embodiment of the invention provides a commodity sales promotion method, a device, equipment and a storage medium, which are used for realizing that an e-commerce platform automatically recommends commodities participating in sales promotion activities and simplifying the flow of the commodities participating in the sales promotion activities.
In a first aspect, an embodiment of the present invention provides a method for promoting sales of an item, including:
acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in a target promotion activity;
determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request;
judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to pre-stored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool;
if it is determined that at least one target item participating in the target promotional program is present in the pool of merchant promotional items, the at least one target item is added to the pool of promotional items for the target promotional program.
In a second aspect, an embodiment of the present invention further provides an apparatus for promoting sales of commodities, including:
the system comprises an activity request acquisition module, a target promotion module and a target promotion module, wherein the activity request acquisition module is used for acquiring a commodity participation activity request which is used for requesting to participate in a target promotion activity;
the commodity pool determining module is used for determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request;
the commodity judging module is used for judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to prestored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool;
and the commodity adding module is used for adding at least one target commodity into the promotion commodity pool of the target promotion activity if the fact that the at least one target commodity participating in the target promotion activity exists in the promotion commodity pool of the merchant is determined.
In a third aspect, an embodiment of the present invention further provides an apparatus, where the apparatus includes:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method for promoting merchandise, in accordance with an embodiment of the present invention.
In a fourth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the method for promoting sales of an article according to the embodiment of the present invention.
The technical proposal of the embodiment of the invention judges whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not by determining the merchant promotion commodity pool of the target merchant matched with the commodity participation activity request and according to the prestored commodity configuration information of the target promotion activity and the commodity attribute information and the promotion benefit information of each commodity in the merchant promotion commodity pool, if the merchant promotion commodity pool is determined to have at least one target commodity participating in the target promotion activity, the at least one target commodity is added into the promotion commodity pool of the target promotion activity, the commodity attribute information and the promotion benefit information of the commodity can be carried out according to the personalized commodity configuration information of each promotion activity, the commodity participating in the promotion activity is automatically recommended, the time cost for actively selecting the commodity participating in the promotion activity by the merchant is greatly saved, the flow of the commodities participating in the sales promotion is greatly simplified, and the operation cost of the electronic commerce platform is effectively controlled within a set range.
Drawings
FIG. 1 is a flow chart of a method for promoting sales of goods according to an embodiment of the present invention;
FIG. 2 is a flow chart of a method for promoting sales of goods according to a second embodiment of the present invention;
FIG. 3 is a flow chart of a method for promoting sales of goods according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a merchandise sales promotion device according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an article promotion method according to an embodiment of the present invention, which may be implemented by an article promotion apparatus, where the apparatus is implemented by software and/or hardware, and may be generally integrated into a computer device. Such as an e-commerce platform server. As shown in fig. 1, the method of this embodiment specifically includes:
Alternatively, the e-commerce platform employs a Customer-to-Manufacturer (C2M) model. By adopting the E-commerce platform in the C2M mode, two-point straight-line connection from a user to a factory is realized, all intermediate circulation links are removed, and designers and manufacturers are connected, so that luxury quality, civilian price, and individual and exclusive commodities are provided for the user. The manufacturer is the merchant. In the prior art, a sales promotion rule is usually set by an e-commerce platform, and a manufacturer recommends commodities to participate in the sales promotion. And the e-commerce platform audits the goods recommended by the manufacturer, and the audited recommended goods participate in the promotion activities. Although the existing promotion activity technology meets the situation of most promotion activities, the time cost and the operation cost of actively recommending commodities to participate in the promotion activities by commodity manufacturers are high, and the process of participating in the promotion activities of the commodities is complicated.
Optionally, the merchant sends a request for a commodity participation activity to the e-commerce platform server through a merchant client of the e-commerce platform. The merchandise participation activity request is for requesting participation in the targeted promotional activity. The target promotion activity is a promotion activity provided by an e-commerce platform server. Promotional programs include, but are not limited to, group purchase promotional programs, privileged gold programs, lottery programs, or regular promotional programs. Conventional promotional programs include, but are not limited to, full and coupon promotional programs. The electronic commerce platform server acquires the commodity participation activity request sent by each merchant through the merchant client of the electronic commerce platform, and stores and processes the commodity participation activity request.
In one particular example, the targeted promotional program is a group buying promotional program. The merchant sends a commodity participation activity request to the electronic commerce platform server through a merchant client of the electronic commerce platform to request participation in the group purchase promotion activity.
And 102, determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request.
Optionally, the e-commerce platform server determines, according to the merchant identification information in the merchandise participation activity request, a target merchant that sends the merchandise participation activity request, that is, a target merchant that matches the merchandise participation activity request, and then determines a merchant sales promotion merchandise pool of the target merchant. The merchant sales promotion commodity pool of the target merchant contains commodities which can participate in the sales promotion activities of the target merchant.
Optionally, before obtaining the request for participating in the event of the merchandise, the method further includes: acquiring a commodity submission auditing request, wherein the commodity submission auditing request comprises commodities submitted by a target merchant; judging whether the commodity participates in the promotion activity or not according to the pre-stored category promotion configuration information; if the commodity is confirmed to participate in the promotion activity, obtaining promotion discount information of the commodity; judging whether the promotion offer information meets the corresponding offer condition; and if the promotion preference information is determined to meet the corresponding preference condition, adding the commodity into a merchant promotion commodity pool of the target merchant.
And the target merchant sends a commodity submitting and verifying request to the electronic commerce platform server through the merchant client of the electronic commerce platform, and submits the new commodity. The electronic commerce platform server judges whether the commodity participates in the promotion activity according to the pre-stored category promotion configuration information.
And if the commodity is confirmed to participate in the promotion activity, obtaining promotion preferential information of the commodity transmitted by the target merchant through the merchant client of the electronic commerce platform. And judging whether the promotion offer information meets the corresponding offer conditions. And if the promotion preference information is determined to meet the corresponding preference condition, adding the commodity into a merchant promotion commodity pool of the target merchant. And if the promotion offer information is determined not to accord with the corresponding offer condition, the promotion offer information of the commodity transmitted by the target merchant through the merchant client of the electronic commerce platform is obtained again until the promotion offer information accords with the corresponding offer condition, and the commodity is added into the merchant promotion commodity pool of the target merchant.
If the item is determined not to participate in the promotional program, the item is added to the target merchant's merchant conventional pool of items.
Optionally, the promotion offer information includes, but is not limited to, group purchase offer information, merchant offer information, platform offer information, freight offer information, new customer offer information, old customer offer information, coupon information, value-added service offer information, offer price, and the like.
In one embodiment, the promotion offer information of the goods transmitted by the target merchant through the merchant client of the e-commerce platform is group purchase offer information. The group purchase preferential information comprises the number of group purchase people and the preferential proportion of group purchase. And the e-commerce platform server judges whether the group purchase preferential information meets the preferential condition of the corresponding group purchase promotion activity. For example, whether the number of group-buying people is within the preset range of the number of group-buying people is judged, and whether the group-buying preferential proportion is within the preset range of the group-buying preferential proportion is judged. And if the group purchase discount information is determined to be in accordance with the discount condition of the corresponding group purchase promotion activity, adding the commodity into a merchant promotion commodity pool of the target merchant.
In another embodiment, the sales promotion offer information of the goods transmitted by the target merchant through the merchant client of the electronic commerce platform is coupon information. The coupon information includes a coupon offer amount. And the e-commerce platform server judges whether the coupon information conforms to the preferential condition of the corresponding coupon promotion activity. For example, it is determined whether the amount of the coupon offer is within a preset coupon offer amount range. And if the coupon information is determined to be in accordance with the preferential condition of the corresponding coupon promotion activity, adding the commodity into a merchant promotion commodity pool of the target merchant.
103, judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to the pre-stored commodity configuration information of the target promotion activity, and the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool: if yes, go to step 104; if not, the step 101 is executed again.
Optionally, before obtaining the request for participating in the event of the merchandise, the method may further include: acquiring commodity configuration information of each promotion activity, and storing the commodity configuration information into a preset database; wherein the merchandise configuration information is used to determine merchandise participating in the promotional program, the merchandise configuration information comprising: commodity attribute information, sales pattern information, and value added service information.
And the e-commerce platform server judges whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to the pre-stored commodity configuration information of the target promotion activity, and the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool.
In one particular example, the targeted promotional program is a group buying promotional program. The item attribute information of the group purchase promotional program includes item attribute information that can participate in the group purchase promotional program. And the e-commerce platform server judges whether at least one target commodity participating in the group purchase promotion activity exists in the merchant promotion commodity pool or not according to the prestored commodity configuration information of the group purchase promotion activity, and the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool. For example, the e-commerce platform server sequentially determines whether the product attribute information of each product in the merchant sales promotion product pool matches the product attribute information of the group purchase sales promotion activity, and determines whether the sales promotion benefit information of each product is the group purchase benefit information. And if the commodity attribute information of the commodity is determined to be in accordance with the commodity attribute information of the group buying promotion activity and the promotion benefit information of the commodity is the group buying benefit information, acquiring the commodity as a target commodity of the merchant promotion commodity pool participating in the group buying promotion activity.
In another specific example, the targeted promotional program is a coupon promotional program. The item attribute information for the group purchase promotional program includes item attribute information for which a coupon promotional program is available. And the e-commerce platform server judges whether at least one target commodity participating in the coupon promotion activity exists in the merchant promotion commodity pool or not according to the prestored commodity configuration information of the coupon promotion activity, and the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool. For example, the e-commerce platform server sequentially determines whether the product attribute information of each product in the merchant sales promotion product pool matches the product attribute information of the coupon sales promotion activity, and determines whether the sales promotion benefit information of each product is coupon benefit information. And if the commodity attribute information of the commodity is determined to be in accordance with the commodity attribute information of the coupon sales promotion activity and the sales promotion discount information of the commodity is the coupon discount information, acquiring the commodity as a target commodity participating in the coupon sales promotion activity in the merchant sales promotion commodity pool.
And if the electronic commerce platform server judges that at least one target commodity participating in the target promotion activity does not exist in the merchant promotion commodity pool according to the prestored commodity configuration information of the target promotion activity, the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool, continuously acquiring the commodity participation activity request sent by other merchants through the merchant client of the electronic commerce platform for processing.
At least one target item is added to the promotional item pool of the target promotional program, step 104.
Optionally, the joining of the at least one target item to the pool of promotional items for the target promotional program may comprise: adding at least one target commodity into a business commodity pool of the target promotion activity, and carrying out price verification on the at least one target commodity; if it is determined that the at least one target item verifies, adding the at least one target item to the pool of promotional items for the target promotional program.
The business commodity pool of the target promotion activity comprises target commodities which can participate in the target promotion activity in the commodity pool of each merchant. The items in the business item pool for the target promotional campaign need to be price checked. And the electronic commerce platform server adds the verified at least one target commodity into a promotional commodity pool of the target promotional program. The sales promotion commodity pool of the target sales promotion event is the commodity participating in the target sales promotion event.
Optionally, the price verification of at least one target commodity includes: judging whether the preferential proportion of at least one target commodity is within a preset preferential proportion range of the target promotion activity; judging whether the preferential amount of at least one target commodity is larger than 0; and judging whether the preferential price of at least one target commodity is larger than 0.
In a specific example, the e-commerce platform server determines whether the preferential proportion of at least one target commodity is greater than 0 and less than 99%; judging whether the preferential amount of at least one target commodity is larger than 0; and judging whether the preferential price of at least one target commodity is larger than 0.
Optionally, adding at least one target item to the promotional item pool of the target promotional program may further comprise: and generating a recommended commodity list related to the target promotion activity according to at least one target commodity, and displaying the recommended commodity list to the target merchant.
Optionally, after adding at least one target item to the business item pool of the target promotional program, the method may further include: auditing the commodities submitted by the target merchant and contained in the commodity submission auditing request according to a preset commodity auditing rule; and if the commodity does not pass the audit, sending feedback information to the target merchant.
The embodiment of the invention provides a commodity sales promotion method, which comprises the steps of determining a merchant sales promotion commodity pool of a target merchant matched with a commodity participation activity request, judging whether at least one target commodity participating in the target sales promotion activity exists in the merchant sales promotion commodity pool according to prestored commodity configuration information of the target sales promotion activity and commodity attribute information and sales promotion preference information of each commodity in the merchant sales promotion commodity pool, adding the at least one target commodity into the sales promotion commodity pool of the target sales promotion activity if the at least one target commodity participating in the target sales promotion activity exists in the merchant sales promotion commodity pool, auditing the commodity attribute information and the sales promotion preference information of the commodity according to the personalized commodity configuration information of each sales promotion activity, automatically recommending the commodity participating in the sales promotion activity, and greatly saving the time cost for the merchant to actively select the commodity participating in the sales promotion activity, the flow of the commodities participating in the sales promotion is greatly simplified, and the operation cost of the electronic commerce platform is effectively controlled within a set range.
Example two
Fig. 2 is a flowchart of a method for promoting sales of commodities according to a second embodiment of the present invention. This embodiment may be combined with each optional solution in one or more of the above embodiments, and in this embodiment, before acquiring the request for the merchandise participation activity, the method may further include: acquiring a commodity submission auditing request, wherein the commodity submission auditing request comprises commodities submitted by a target merchant; judging whether the commodity participates in the promotion activity or not according to the pre-stored category promotion configuration information; if the commodity is confirmed to participate in the promotion activity, obtaining promotion discount information of the commodity; judging whether the promotion offer information meets the corresponding offer condition; and if the promotion preference information is determined to meet the corresponding preference condition, adding the commodity into a merchant promotion commodity pool of the target merchant.
Optionally, before obtaining the request for participating in the event of the merchandise, the method may further include: acquiring commodity configuration information of each promotion activity, and storing the commodity configuration information into a preset database; wherein the merchandise configuration information is used to determine merchandise participating in the promotional program, the merchandise configuration information comprising: commodity attribute information, sales pattern information, and value added service information.
As shown in fig. 2, the method of this embodiment specifically includes:
Wherein the merchandise configuration information is used to determine merchandise participating in the promotional program, the merchandise configuration information comprising: commodity attribute information, sales pattern information, and value added service information.
The electronic commerce platform server obtains the commodity configuration information of each promotion activity individuation and stores the commodity configuration information to a preset database. Promotional programs include, but are not limited to, group purchase promotional programs, privileged gold programs, lottery programs, or regular promotional programs. Conventional promotional programs include, but are not limited to, full and coupon promotional programs.
Optionally, the merchant sends a commodity submitting and auditing request to the e-commerce platform server through a merchant client of the e-commerce platform, and submits the new commodity. And the e-commerce platform server acquires a commodity submitting and auditing request.
Optionally, the e-commerce platform employs the C2M model. The manufacturer is the merchant.
Optionally, the category promotional configuration information includes merchandise attribute information for new merchandise items available for the promotional program. And the e-commerce platform server judges whether the new goods submitted by the merchant participate in the promotion activity or not according to the pre-stored category promotion configuration information.
And step 204, obtaining the promotion and discount information of the commodity.
And if the electronic commerce platform server determines that the commodity participates in the promotion activity, the promotion preferential information of the commodity transmitted by the target merchant through the merchant client of the electronic commerce platform is obtained.
Optionally, the promotion offer information includes, but is not limited to, group purchase offer information, merchant offer information, platform offer information, freight offer information, new customer offer information, old customer offer information, coupon information, value-added service offer information, offer price, and the like.
And the electronic commerce platform server judges whether the promotion offer information meets the corresponding offer conditions. And if the promotion preference information is determined to meet the corresponding preference condition, adding the commodity into a merchant promotion commodity pool of the target merchant. And if the promotion offer information is determined not to accord with the corresponding offer condition, the promotion offer information of the commodity transmitted by the target merchant through the merchant client of the electronic commerce platform is obtained again until the promotion offer information accords with the corresponding offer condition, and the commodity is added into the merchant promotion commodity pool of the target merchant.
In one embodiment, the promotion offer information of the goods transmitted by the target merchant through the merchant client of the e-commerce platform is group purchase offer information. The group purchase preferential information comprises the number of group purchase people and the preferential proportion of group purchase. And the e-commerce platform server judges whether the group purchase preferential information meets the preferential condition of the corresponding group purchase promotion activity. For example, whether the number of group-buying people is within the preset range of the number of group-buying people is judged, and whether the group-buying preferential proportion is within the preset range of the group-buying preferential proportion is judged.
In another embodiment, the sales promotion offer information of the goods transmitted by the target merchant through the merchant client of the electronic commerce platform is coupon information. The coupon information includes a coupon offer amount. And the e-commerce platform server judges whether the coupon information conforms to the preferential condition of the corresponding coupon promotion activity. For example, it is determined whether the amount of the coupon offer is within a preset coupon offer amount range.
And step 206, adding the goods into a merchant sales promotion goods pool of the target merchant.
The merchant sales promotion commodity pool of the target merchant comprises commodities which can participate in sales promotion activities of the target merchant.
And step 207, adding the commodity into a conventional commodity pool of the target merchant.
The merchant sales promotion commodity pool of the target merchant comprises conventional commodities of the target merchant, which do not participate in the sales promotion activities.
At least one target item is added to the pool of promotional items for the target promotional program, step 211.
Optionally, the joining of the at least one target item to the pool of promotional items for the target promotional program may comprise: adding at least one target commodity into a business commodity pool of the target promotion activity, and carrying out price verification on the at least one target commodity; if it is determined that the at least one target item verifies, adding the at least one target item to the pool of promotional items for the target promotional program.
Optionally, adding at least one target item to the promotional item pool of the target promotional program may further comprise: and generating a recommended commodity list related to the target promotion activity according to at least one target commodity, and displaying the recommended commodity list to the target merchant.
Wherein, the recommended commodity list comprises at least one target commodity participating in the target promotion activity. The target merchant can determine the commodities participating in the target promotion activity according to the recommended commodity list.
Optionally, after adding at least one target item to the business item pool of the target promotional program, the method may further include: auditing the commodities submitted by the target merchant and contained in the commodity submission auditing request according to a preset commodity auditing rule; and if the commodity does not pass the audit, sending feedback information to the target merchant.
Optionally, the auditing the goods submitted by the target merchant included in the goods submission auditing request according to the preset goods auditing rule includes: sequentially acquiring a commodity submitted by a target merchant as a current audit commodity; judging whether the current checked commodity participates in the promotion activity; if the current checked commodity is confirmed to participate in the promotion activity, whether the current checked commodity meets the selection range of the promotion activity is continuously judged; if the current checked commodity is determined not to participate in the promotion activity, the checking is passed; if the current checked commodity is determined to meet the selection range of the promotion activities, continuously judging whether the current checked commodity is in a merchant promotion commodity pool of the target merchant; if the current checked commodity does not meet the selection range of the promotion activity, the checking is passed; if the current checked commodity is confirmed to be in the merchant sales promotion commodity pool of the target merchant, whether the current checked commodity is in the business commodity pool of the target sales promotion activity is continuously judged; if the current checked commodity is determined not to be in the merchant sales promotion commodity pool of the target merchant, the checking is passed; if the current audited commodity is determined to be in the business commodity pool of the target promotion activity, the audit is passed; if it is determined that the currently reviewed item is not in the business item pool for the targeted promotional program, the review fails.
The embodiment of the invention provides a commodity sales promotion method, which comprises the steps of obtaining a commodity submission auditing request containing commodities submitted by a target merchant, and judging whether the commodities participate in sales promotion activities or not according to prestored category sales promotion configuration information; if the commodity is confirmed to participate in the promotion activities, obtaining promotion discount information of the commodity, judging whether the promotion discount information meets corresponding discount conditions, if the promotion discount information meets the corresponding discount conditions, adding the commodity into a merchant promotion commodity pool of a target merchant, obtaining commodity configuration information of each promotion activity, and storing the commodity configuration information into a preset database, wherein the commodity configuration information comprises: the method comprises the steps of obtaining commodity attribute information, sales mode information and value-added service information, determining commodities which can participate in sales promotion activities of merchants according to prestored category sales promotion configuration information, and performing personalized configuration on the sales promotion activities according to commodity attributes according to commodity configuration information of the sales promotion activities.
EXAMPLE III
Fig. 3 is a flowchart of a method for promoting sales of an item according to a third embodiment of the present invention. This embodiment may be combined with various alternatives of one or more of the above embodiments, where the targeted promotional program is a group purchase offer.
As shown in fig. 3, the method of this embodiment specifically includes:
301, obtaining the commodity configuration information of each promotion activity, and storing the commodity configuration information into a preset database.
Wherein the merchandise configuration information is used to determine merchandise participating in the promotional program, the merchandise configuration information comprising: commodity attribute information, sales pattern information, and value added service information.
And step 304, obtaining the promotion and discount information of the commodity.
And 307, adding the commodities into a conventional commodity pool of the target merchant.
And 308, acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in the group purchase preferential activity.
The merchant sends a commodity participation activity request to the electronic commerce platform server through a merchant client of the electronic commerce platform to request participation in the group purchase promotion activity.
The electronic commerce platform server judges whether at least one target commodity participating in the group purchase promotion activity exists in the merchant sales promotion commodity pool or not according to the prestored commodity configuration information of the group purchase promotion activity, and the commodity attribute information and the promotion discount information of each commodity in the merchant sales promotion commodity pool. For example, the e-commerce platform server sequentially determines whether the product attribute information of each product in the merchant sales promotion product pool matches the product attribute information of the group purchase sales promotion activity, and determines whether the sales promotion benefit information of each product is the group purchase benefit information. And if the commodity attribute information of the commodity is determined to be in accordance with the commodity attribute information of the group buying promotion activity and the promotion benefit information of the commodity is the group buying benefit information, acquiring the commodity as a target commodity of the merchant promotion commodity pool participating in the group buying promotion activity.
Optionally, the joining of the at least one target item into the promotional item pool of the group purchase offer may include: adding at least one target commodity into a business commodity pool of the group buying preferential activity, and carrying out price check on the at least one target commodity; and if the at least one target commodity is determined to pass the verification, adding the at least one target commodity into the promotion commodity pool of the group purchase preferential event.
Optionally, adding at least one target product to the promotional product pool of the group purchase offer may further include: and generating a recommended commodity list of the group purchase preferential activity according to at least one target commodity, and displaying the recommended commodity list to a target merchant.
The embodiment of the invention provides a commodity sales promotion method, which comprises the steps of according to the prestored commodity configuration information of group purchase preferential activities, and the commodity attribute information and the promotion discount information of each commodity in the merchant promotion commodity pool, judging whether at least one target commodity participating in the group buying discount activities exists in the merchant promotion commodity pool, then at least one target commodity participating in the group buying preferential event in the merchant group of promoted commodities is added into the group buying preferential event group of promoted commodities, the method and the system have the advantages that the commodity attribute information and the promotion discount information of the commodities can be checked according to the personalized commodity configuration information of the group buying discount, the commodities participating in the group buying discount are automatically recommended, the time cost for a merchant to actively select the commodities participating in the group buying discount is greatly saved, the flow of the commodities participating in the group buying discount is greatly simplified, and the operation cost of the e-commerce platform is effectively controlled within a preset range.
Example four
Fig. 4 is a schematic structural diagram of a merchandise sales promotion device according to a fourth embodiment of the present invention. As shown in fig. 4, the apparatus includes: an activity request acquisition module 401, a commodity pool determination module 402, a commodity judgment module 403, and a commodity join module 404.
The activity request acquiring module 401 is configured to acquire a request for participating in an activity of a commodity, where the request for participating in the activity of the commodity is used to request to participate in a target sales promotion activity; a goods pool determining module 402, configured to determine a merchant sales promotion goods pool of the target merchant matching the goods participation activity request; the commodity judgment module 403 is configured to judge whether at least one target commodity participating in the target sales promotion activity exists in the merchant sales promotion commodity pool according to pre-stored commodity configuration information of the target sales promotion activity, and the commodity attribute information and the sales promotion benefit information of each commodity in the merchant sales promotion commodity pool; an item joiner module 404 for joining at least one target item for the target promotional program to the promotional item pool of the target promotional program if it is determined that at least one target item for the target promotional program is present in the promotional item pool of the merchant.
The embodiment of the invention provides a commodity sales promotion device, which judges whether at least one target commodity participating in the target sales promotion activity exists in a merchant sales promotion commodity pool or not by determining the merchant sales promotion commodity pool of a target merchant matched with a commodity participation activity request and then according to the prestored commodity configuration information of the target sales promotion activity and the commodity attribute information and the sales promotion preference information of each commodity in the merchant sales promotion commodity pool, if the at least one target commodity participating in the target sales promotion activity exists in the merchant sales promotion commodity pool, the at least one target commodity is added into the sales promotion commodity pool of the target sales promotion activity, the commodity attribute information and the sales promotion preference information of the commodity can be checked according to the personalized commodity configuration information of each sales promotion activity, the commodity participating in the sales promotion activity is automatically recommended, and the time cost for the merchant to actively select the commodity participating in the sales promotion activity is greatly saved, the flow of the commodities participating in the sales promotion is greatly simplified, and the operation cost of the electronic commerce platform is effectively controlled within a set range.
On the basis of the above embodiments, the merchandise sales promotion device may further include: the submission request acquisition module is used for acquiring a commodity submission auditing request, wherein the commodity submission auditing request comprises commodities submitted by a target merchant; the activity judging module is used for judging whether the commodity participates in the promotion activity or not according to the prestored category promotion configuration information; the discount information acquisition module is used for acquiring the promotion discount information of the commodity if the commodity is confirmed to participate in the promotion activity; the condition judgment module is used for judging whether the promotion discount information meets the corresponding discount condition; and the commodity pool adding module is used for adding the commodities into the merchant sales promotion commodity pool of the target merchant if the sales promotion discount information is determined to meet the corresponding discount condition.
On the basis of the above embodiments, the merchandise sales promotion device may further include: the configuration information acquisition module is used for acquiring the commodity configuration information of each promotion activity and storing the commodity configuration information into a preset database; wherein the merchandise configuration information is used to determine merchandise participating in the promotional program, the merchandise configuration information comprising: commodity attribute information, sales pattern information, and value added service information.
On the basis of the above embodiments, the commodity adding module 404 may include: the first adding unit is used for adding at least one target commodity into a business commodity pool of the target promotion activity and carrying out price verification on the at least one target commodity; and the second adding unit is used for adding the at least one target commodity into the promotion commodity pool of the target promotion activity if the at least one target commodity is determined to pass the verification.
On the basis of the above embodiments, the commodity adding module 404 may further include: and the list display unit is used for generating a recommended commodity list related to the target promotion activity according to at least one target commodity and displaying the recommended commodity list to a target merchant.
On the basis of the above embodiments, the commodity adding module 404 may further include: the commodity auditing unit is used for auditing the commodities submitted by the target merchant and contained in the commodity submission auditing request according to a preset commodity auditing rule; and the information sending unit is used for sending feedback information to the target merchant if the commodity is not approved.
On the basis of the above embodiments, the target promotion activity may be a group buying offer activity.
The commodity sales promotion device can execute the commodity sales promotion method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects for executing the commodity sales promotion method.
EXAMPLE five
Fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention. FIG. 5 illustrates a block diagram of an exemplary computer device 12 suitable for use in implementing embodiments of the present invention. The computer device 12 shown in FIG. 5 is only an example and should not bring any limitations to the functionality or scope of use of embodiments of the present invention.
As shown in FIG. 5, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors 16, a memory 28, and a bus 18 that connects the various system components (including the memory 28 and the processors 16).
Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
The memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. Computer device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 5, and commonly referred to as a "hard drive"). Although not shown in FIG. 5, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processor 16 executes various functional applications and data processing by executing programs stored in the memory 28, thereby implementing the merchandise sales promotion method provided by the embodiment of the present invention: acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in a target promotion activity; determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request; judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to pre-stored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool; if it is determined that at least one target item participating in the target promotional program is present in the pool of merchant promotional items, the at least one target item is added to the pool of promotional items for the target promotional program.
EXAMPLE six
A sixth embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method for promoting sales of an article, where: acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in a target promotion activity; determining a merchant sales promotion commodity pool of the target merchant matched with the commodity participation activity request; judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to pre-stored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool; if it is determined that at least one target item participating in the target promotional program is present in the pool of merchant promotional items, the at least one target item is added to the pool of promotional items for the target promotional program.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (9)
1. A method of promoting merchandise, comprising:
acquiring commodity configuration information of each promotion activity, and storing the commodity configuration information into a preset database; wherein the merchandise configuration information is used for determining merchandise participating in a promotional program, and the merchandise configuration information comprises: commodity attribute information, sales mode information and value-added service information;
acquiring a commodity participation activity request, wherein the commodity participation activity request is used for requesting participation in a target promotion activity;
determining a merchant promotional merchandise pool of a target merchant that matches the merchandise participation event request, wherein the merchant promotional merchandise pool of the target merchant contains merchandise that the target merchant can participate in a promotional event;
judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to pre-stored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool;
and adding at least one target commodity participating in a target promotional program to the promotional commodity pool of the target promotional program if it is determined that the at least one target commodity exists in the promotional commodity pool of the merchant.
2. The method of claim 1, prior to obtaining the request for merchandise to participate in the activity, further comprising:
acquiring a commodity submitting and auditing request, wherein the commodity submitting and auditing request comprises commodities submitted by a target merchant;
judging whether the commodity participates in the promotion activity or not according to the pre-stored category promotion configuration information;
if the commodity is confirmed to participate in the promotion activity, obtaining promotion preferential information of the commodity;
judging whether the promotion offer information meets the corresponding offer condition;
and if the promotion discount information is determined to meet the corresponding discount condition, adding the commodity into a merchant promotion commodity pool of the target merchant.
3. The method of claim 2, wherein adding the at least one target item to a pool of promotional items for the target promotional program comprises:
adding the at least one target commodity into a business commodity pool of the target promotion activity, and carrying out price verification on the at least one target commodity;
and adding the at least one target item to a pool of promotional items for the target promotional program if it is determined that the at least one target item verifies.
4. The method of claim 3, wherein adding the at least one target item to a pool of promotional items for the target promotional program further comprises:
and generating a recommended commodity list related to the target promotion activity according to the at least one target commodity, and displaying the recommended commodity list to the target merchant.
5. The method of claim 3, further comprising, after joining the at least one target item to the pool of business items for the target promotional program:
auditing the commodities submitted by the target merchant and contained in the commodity submission auditing request according to a preset commodity auditing rule;
and if the commodity is not approved, sending feedback information to the target merchant.
6. The method of claim 1, wherein the targeted promotional program is a group offer.
7. An article promotion device, comprising:
the configuration information acquisition module is used for acquiring the commodity configuration information of each promotion activity and storing the commodity configuration information into a preset database; wherein the merchandise configuration information is used for determining merchandise participating in a promotional program, and the merchandise configuration information comprises: commodity attribute information, sales mode information and value-added service information;
the system comprises an activity request acquisition module, a target promotion module and a promotion module, wherein the activity request acquisition module is used for acquiring a commodity participation activity request which is used for requesting to participate in a target promotion activity;
the commodity pool determining module is used for determining a merchant promotion commodity pool of the target merchant matched with the commodity participation activity request, wherein the merchant promotion commodity pool of the target merchant contains commodities which can participate in the promotion activity;
the commodity judgment module is used for judging whether at least one target commodity participating in the target promotion activity exists in the merchant promotion commodity pool or not according to prestored commodity configuration information of the target promotion activity, and commodity attribute information and promotion discount information of each commodity in the merchant promotion commodity pool;
and the commodity adding module is used for adding at least one target commodity participating in the target promotion activity into the promotion commodity pool of the target promotion activity if the fact that the at least one target commodity exists in the promotion commodity pool of the merchant is determined.
8. An article promotion apparatus, comprising:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method of merchandise promotion according to any one of claims 1-6.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of promoting sales of an item according to any one of claims 1 to 6.
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| CN113988893B (en) * | 2021-08-30 | 2024-05-28 | 北京百度网讯科技有限公司 | Commodity information processing method, device, equipment and storage medium |
| CN114626915A (en) * | 2022-03-07 | 2022-06-14 | 拉扎斯网络科技（上海）有限公司 | Commodity recommendation activity processing method |
| CN116226495B (en) * | 2023-05-10 | 2023-07-28 | 建信金融科技有限责任公司 | Task execution method and device |
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