CN110796510A

CN110796510A - Business object information processing method, device and equipment

Info

Publication number: CN110796510A
Application number: CN201810879879.XA
Authority: CN
Inventors: 杜磊
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-08-03
Filing date: 2018-08-03
Publication date: 2020-02-14

Abstract

The embodiment of the invention provides a method, a device and equipment for processing business object information, wherein the method comprises the following steps: extracting characteristic information of a first service object from first service object information corresponding to a service provider according to a service type corresponding to the service provider; generating an object entity corresponding to the first business object according to the characteristic information; allocating an identifier for identifying the object entity; the object entity and the identification are correspondingly stored in the object entity database, so that the business object of the business provider is automatically mapped to the commodity entity of the e-commerce platform, and the generation efficiency of the object entity is improved.

Description

Business object information processing method, device and equipment

Technical Field

The present invention relates to the field of internet technologies, and in particular, to a method, an apparatus, and a device for processing service object information.

Background

With the popularization of e-commerce technology, various e-commerce platforms are continuously appeared, and a great number of users can purchase needed goods including clothes, food and goods such as airplane tickets, train tickets and the like on line by using a client (APP) or a webpage access mode provided by the e-commerce platform.

For the purpose of improving the user experience and the like, some e-commerce platforms provide recommendation services for the user, for example, if the user purchases the commodity a in the e-commerce platform, other commodities similar to the commodity a in the e-commerce platform may be recommended or cross-recommended for the user. The cross recommendation may be referred to as a cross recommendation, and for example, if a user purchases an airline ticket to a certain place, it is possible to recommend goods such as a hotel and a sight spot ticket near a destination for the user. However, regardless of cross-recommendation or other recommendation services, the e-commerce platform is implemented based on a record of user operation behavior on the commodity entity in a commodity entity database maintained by the e-commerce platform itself. The commodity entity is a bearing carrier for mapping commodities provided by merchants in an e-commerce platform.

Therefore, a basic premise in providing recommendation services to users is to generate commodity entities corresponding to commodities on the e-commerce platform side. At present, a common commodity entity generation method is as follows: when a merchant wants to put a commodity on an e-commerce platform for sale, a commodity entity generation template is obtained from the e-commerce platform, and the generation template specifies information which the merchant needs to fill, namely detail information of the commodity which needs to be added, so that the merchant can fill the commodity detail information manually. The mode of manually generating commodity entities by merchants is very inefficient, and can be generally suitable for retail merchants with limited commodity quantity and more stable commodity types.

Disclosure of Invention

In view of the above, embodiments of the present invention provide a method, an apparatus, and a device for processing service object information, so as to improve the efficiency of generating an object entity corresponding to a service object of a service provider on, for example, an e-commerce platform side.

In a first aspect, an embodiment of the present invention provides a method for processing service object information, where the method includes:

extracting characteristic information of a first service object from first service object information corresponding to a service provider according to a service type corresponding to the service provider with established communication connection;

generating an object entity corresponding to the first business object according to the characteristic information;

assigning an identifier for identifying the subject entity;

and correspondingly storing the object entity and the identification in an object entity database.

In a second aspect, an embodiment of the present invention provides a business object information processing apparatus, including:

the information acquisition module is used for extracting the characteristic information of a first service object from first service object information corresponding to a service provider according to the service type corresponding to the service provider which has established communication connection;

an object entity generating module, configured to generate an object entity corresponding to the first business object according to the feature information;

an identifier assigning module for assigning an identifier for identifying the object entity;

and the object entity storage module is used for correspondingly storing the object entity and the identifier in an object entity database.

In a third aspect, an embodiment of the present invention provides an electronic device, including a first processor and a first memory, where the first memory is used to store one or more computer instructions, and when executed by the first processor, the one or more computer instructions implement:

extracting characteristic information of a first service object from first service object information corresponding to a service provider according to a service type corresponding to the service provider;

assigning an identifier for identifying the subject entity;

An embodiment of the present invention provides a computer storage medium, configured to store a computer program, where the computer program enables a computer to implement the business object information processing method in the first aspect when executed.

In a fourth aspect, an embodiment of the present invention provides a method for processing service object information, where the method includes:

responding to the search operation of the user, and sending a search request to a server;

displaying an object entity corresponding to the search request fed back by the server;

sending a viewing request to the server in response to a viewing operation of the target entity by a user;

and displaying the business object information which is fed back by the server and is associated with the object entity, wherein the business object information comprises the inventory and the price of the business object which is obtained by the server from a business provider corresponding to the business object information in real time according to the viewing request.

In a fifth aspect, an embodiment of the present invention provides a business object information processing apparatus, including:

the sending module is used for responding to the searching operation of the user and sending a searching request to the server;

the display module is used for displaying the object entity which is fed back by the server and corresponds to the search request;

the sending module is further used for responding to the viewing operation of the user on the object entity and sending a viewing request to the server;

the display module is further configured to display service object information related to the object entity and fed back by the server, where the service object information includes an inventory and a price of a service object obtained by the server in real time from a service provider corresponding to the service object information according to the viewing request.

In a sixth aspect, an embodiment of the present invention provides an electronic device, including a second processor and a second memory, where the second memory is used to store one or more computer instructions, and where the one or more computer instructions, when executed by the second processor, implement:

An embodiment of the present invention provides a computer storage medium, configured to store a computer program, where the computer program enables a computer to implement the business object information processing method in the fourth aspect when executed.

The service object information processing method provided by the embodiment of the invention can be suitable for an e-commerce platform side, a server on the e-commerce platform side can establish communication connection with a service provider in an API (application programming interface) mode and other modes, the service object information of the service provider can be obtained based on the communication connection, the characteristic information of a corresponding service object is extracted from the service object information according to the service type corresponding to the service provider, an object entity corresponding to the service object is generated based on the extracted characteristic information, an identifier for identifying the object entity is distributed, and the object entity and the identifier are correspondingly stored in an object entity database, so that the automatic object materialization mapping processing of the service object information from the service provider to the e-commerce platform is realized, and the generation efficiency of the object entity is improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.

Fig. 1 is a flowchart of a first embodiment of a method for processing service object information according to an embodiment of the present invention;

fig. 2 is a schematic diagram illustrating an object materialization process according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of another object materialization process according to an embodiment of the present invention;

fig. 4 is a flowchart of a second embodiment of a method for processing service object information according to the present invention;

fig. 5 is a flowchart of a third embodiment of a method for processing service object information according to the present invention;

fig. 6 is a flowchart of a fourth embodiment of a method for processing service object information according to the present invention;

fig. 7 is a schematic structural diagram of a business object information processing apparatus according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of an electronic device corresponding to the business object information processing apparatus provided in the embodiment shown in fig. 7;

fig. 9 is a schematic structural diagram of another business object information processing apparatus according to an embodiment of the present invention;

fig. 10 is a schematic structural diagram of an electronic device corresponding to the business object information processing apparatus provided in the embodiment shown in fig. 9.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, and "a" and "an" generally include at least two, but do not exclude at least one, unless the context clearly dictates otherwise.

It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.

It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.

In addition, the sequence of steps in each method embodiment described below is only an example and is not strictly limited.

Before introducing the service object information processing method provided by the embodiment of the present invention, a scene to which the service object information processing method provided by the embodiment of the present invention is applicable is introduced. The business object information processing method provided by the embodiment of the invention can realize that the business object of the business provider establishing communication connection with the server of the e-commerce platform is automatically embodied as a commodity entity (called as an object entity in the embodiment of the invention) at the e-commerce platform side, namely, the object entity corresponding to the business object at the e-commerce platform side is automatically generated according to the detail information of the business object at the business provider side.

The server of the e-commerce platform can implement a direct communication connection with the service provider in advance through an API or the like, for example. For the e-commerce platform, the service provider in the embodiment of the present invention may be considered as an external service provider, compared to a service provider that directly mounts its own service object information (e.g., commodity information) on the e-commerce platform. Based on this, the service provider in the embodiment of the present invention may also be referred to as a direct connection merchant (i.e., a merchant that establishes a communication connection with a server of the e-commerce platform in advance and performs data interaction with the service provider in real time based on a trigger of a user), and a service object of the service provider may be referred to as a direct connection commodity. In practical applications, the service provider may be, for example, an airline, a railway operation department, a passenger transportation company, etc. that sells airline tickets, train tickets, bus tickets.

Currently, the process of purchasing directly connected merchandise to directly connected merchants through a merchant platform: taking purchasing an airline ticket as an example, a user can input a search word such as where to go from a certain day in an airline ticket search interface provided by an e-commerce platform to trigger searching for the airline ticket, at this time, the e-commerce platform acquires information of each airline ticket meeting the user requirement from each airline platform in real time through communication connection established between the e-commerce platform and each airline company providing an airline ticket selling service, all acquired airline ticket information is integrated together and output to the user, and the user further selects the airline ticket required by the user to complete purchasing. In the process, the e-commerce platform is equivalent to a display function which only provides a search entry, a search for goods meeting the requirements of the user from the merchant platform and a search result, and is similar to a search engine. In this case, the directly-connected commodity information is maintained by the directly-connected merchant, and the e-commerce platform only provides functions of searching, displaying and the like of the directly-connected commodity information, so that the targeted recommendation of other directly-connected commodities and commodity entities in the e-commerce platform to the user based on actions of the user on the directly-connected commodity such as purchase and the like cannot be realized at present.

Fig. 1 is a flowchart of a first embodiment of a service object information processing method according to an embodiment of the present invention, where the service object information processing method according to the embodiment of the present invention may be executed on an e-commerce platform side, for example, may be executed by a server on the e-commerce platform side. As shown in fig. 1, the method comprises the steps of:

101. and extracting the characteristic information of the first service object from the first service object information corresponding to the service provider according to the service type corresponding to the service provider which has established the communication connection.

102. And generating an object entity corresponding to the first business object according to the characteristic information.

103. An identity for identifying the subject entity is assigned.

104. And correspondingly storing the object entities and the identifications in the object entity database.

The e-commerce platform may obtain, based on a preset information screening condition, first service object information that satisfies the information screening condition from each service provider through an already established communication connection with the service provider, or may obtain, based on a search request triggered by a user, first service object information that satisfies the search request from each service provider through the communication connection, where it is understood that the number of the obtained first service object information may be at least one.

In practical applications, the service provider may be some business related to the travel industry, such as each airline company, hotel, car rental company, railway operation department, and the like. Accordingly, the first service object information may be airline ticket information of an airline company, train ticket information of a railway operation department, vehicle rental information of a rental car company, and the like.

It can be understood that, establishing a communication connection between the e-commerce platform and the service providers refers to a communication link that establishes direct communication between a server on the e-commerce platform side and hardware devices, such as servers, corresponding to the service providers.

In the embodiment of the present invention, the e-commerce platform may generate an object entity corresponding to the first service object based on the feature information extracted from the first service object information of the service provider, that is, complete the materialized mapping of the first service object to the e-commerce platform. The object entity is used as a marker of the first business object and can be displayed on a commodity display interface of the e-commerce platform to be watched by a user, and after the user clicks the object entity, the commodity detail information related to the object entity, namely the first business object information, can be further displayed. Generally, the object entity is represented as a teletext style.

In an optional embodiment, the extracting, according to the service type corresponding to the service provider that has established the communication connection, the feature information of the first service object from the first service object information corresponding to the service provider may be implemented as:

automatically acquiring N pieces of first service object information from a service provider, wherein N is more than or equal to 1;

determining a characteristic attribute to be extracted according to a service type corresponding to a service provider;

and extracting characteristic attribute values corresponding to the N first business objects from the N first business object information according to the characteristic attributes.

In this case, the generating of the object entity corresponding to the first business object according to the feature information may be implemented as: and generating object entities corresponding to the N pieces of first business object information according to the characteristic attribute values corresponding to the N pieces of first business objects respectively, and associating the corresponding first business object information for the generated object entities.

In this embodiment, the object entities are in one-to-one correspondence with the first business objects, as shown in fig. 2.

In practical applications, the N pieces of first service object information may be obtained from a service provider in combination with a service object information updating policy of the service provider, for example, it is assumed that for a certain service provider, the service object information of the service provider is updated every day, and thus, the service object information included in the service provider may be obtained from the service provider every day as the N pieces of first service object information or some of the N pieces of first service object information.

Because the show object entity in the e-commerce platform is in order to let the user know that there is an object that can be used for doing, for example, show a dress picture and be furnished with the main characteristics of dress such as long-sleeve, chiffon dress, let the user know that it corresponds to a dress that has what characteristics, this show plays the guide effect that guides the user to further know the commodity details, accomplish the purchase of placing an order, consequently, for improving interface friendship give consideration to this guide effect simultaneously, should not show too much detail information in the object entity. Therefore, for each first service object information in the obtained N first service object information, the feature attribute to be extracted may be determined first according to the service type of the service provider, and then the corresponding feature attribute value is extracted therefrom. Optionally, corresponding characteristic attributes may be set in advance for different types of service providers, that is, corresponding characteristic attributes may be set in advance for different types of service objects, for example, for ticket service objects such as airline tickets and train tickets, and the set characteristic attributes may be a departure place, a destination, and a departure time; for business objects such as travel products (five-day trip in a certain place), the set characteristic attributes can be a destination, a date and a propaganda picture.

After extracting a corresponding characteristic attribute value from a certain piece of first business object information, generating an object entity according to the characteristic attribute value, and associating the piece of first business object information with the object entity, wherein the first business object information is equivalent to object detail information corresponding to the object entity, and not only contains the characteristic attribute value, but also contains other information except the characteristic attribute value. The object entity may be generated based on the characteristic attribute value, and the object entity explicitly including the characteristic attribute value may be generated based on a preset object entity generation model.

For example, as shown in fig. 2, it is assumed that a certain piece of first business object information is airline ticket information a, which includes information of a departure point a, a destination point b, a departure airport a1, an arrival airport b1, a flight number 111, a departure time, a price Y, an inventory K, a model, an additional service, and the like, and if the determined characteristic attributes are a departure point, a destination point, and a departure time, characteristic attribute values extracted therefrom are a departure point a, a destination point b, and a departure time, then generating an object entity according to the characteristic attribute values means that the object entity explicitly includes the characteristic attribute values, so that a user can directly see the characteristic attribute values. Associating the airline ticket information A for the object entity, namely writing the airline ticket information A containing the plurality of information into a preset field in a data structure corresponding to the object entity, so that if a user wants to know more detailed information, the user needs to click the object entity to enter a detail information display interface, and the airline ticket information A containing the plurality of information can be seen from the interface. Similarly, the above-described processing is performed for both the airline ticket information B and C illustrated in fig. 2.

In another optional embodiment, the extracting, according to the service type corresponding to the service provider that has established the communication connection, the feature information of the first service object from the first service object information corresponding to the service provider may further be implemented as:

determining a characteristic attribute to be extracted according to the service type of a service provider;

and automatically acquiring M pieces of first service object information with preset characteristic attribute values from a service provider according to the characteristic attributes, wherein the preset characteristic attribute values are used as the characteristic information corresponding to the M pieces of first service object information, and M is more than or equal to 1.

Thus, generating an object entity corresponding to the first business object according to the feature information may be implemented as: and generating object entities corresponding to the M first business objects according to the preset characteristic attribute values, and associating M first business object information for the object entities.

In this embodiment, the object entity and the M first business objects are in a corresponding relationship of a pair M, as shown in fig. 3.

In practical application, the e-commerce platform may set different feature attributes for different types of service providers in advance, so that when acquiring service object information, the e-commerce platform may set a certain feature attribute value in advance, and further may acquire service object information having the preset feature attribute value, which is referred to as M pieces of first service object information, from each service provider corresponding to the same service type. For example, the service type is a ticket service, and the preset feature attribute values set for the ticket service are: departure place a, destination b and departure date 5.1-5.30 days. The business object corresponding to the ticket business can be an air ticket, a train ticket, a bus ticket and the like. Taking an airline ticket as an example, M pieces of first service object information meeting the preset characteristic attribute value may be obtained from each airline company corresponding to the airline ticket service, and are assumed to be airline ticket information A, B and C in fig. 3. Further, an object entity corresponding to the preset feature attribute value is generated, and the M pieces of first service object information are associated with the object entity, as shown in fig. 3.

The method for mapping the M first service objects to the same object entity in the e-commerce platform can effectively reduce the total number of object entities required to be maintained by the e-commerce platform.

In practical application, which of the two optional implementation manners is adopted can be selected according to the purpose of materializing the service object information of the service provider to the e-commerce platform, namely creating an object entity corresponding to the service object in the e-commerce platform. For example, if the object entity is created for the purpose of performing targeted recommendation to the user according to the operation behavior of the user on the object entity, the manner of mapping the M first service objects to the same object entity may be adopted, because the commodity feature corresponding to the object entity may embody the user intention. For example, referring to fig. 3, assuming that a user places an order to purchase an airline ticket from a departure point a to a destination point b, that is, the intention of the user to go to the destination point b is known, based on which information such as a hotel and an attraction corresponding to the destination point b can be recommended to the user.

It should be noted that, each of the first business object information often includes information of many dimensions, and the first business object information may be divided into the following three dimensions: basic information, inventory and price. Wherein, when the updating of the stock and the price of the service object of the service provider is frequent, the corresponding first service object information can be divided, wherein the basic information is kept unchanged. At this time, when the corresponding first service object information is associated with the object entity, the inventory and the price included in the first service object information may be set at random, for example, as the first inventory and the first price initially, and then when a certain trigger condition is satisfied, the price and the inventory associated with the object entity may be dynamically updated.

Alternatively, the trigger condition may be, for example: and monitoring that the stock and the price of the first service object in the service provider are updated, namely updating the first stock and the first price in the first service object information associated with the object entity to be the second stock and the second price if the stock and the price in the first service object information in the service provider are monitored to be updated to be the second stock and the second price. The monitoring may be that the service provider actively informs the e-commerce platform when the stock and price of the first service object change, or that the e-commerce platform polls the stock and price of the first service object of the service provider at a certain time interval to determine whether the price is updated.

After the object entity corresponding to the first business object is generated through the above process, an identifier may be assigned to the object entity, where the identifier is used to distinguish and uniquely identify the object entity, and the identifier may be, for example, a string of characters or an identification pattern such as a two-dimensional code. Furthermore, the object entity and the corresponding identifier can be correspondingly stored in an object entity database of the e-commerce platform, so that the service object of the service provider is automatically mapped to the object entity of the e-commerce platform, namely, a bearing carrier of the service object is formed in the e-commerce platform, and the generation efficiency of the object entity is improved.

Fig. 4 is a flowchart of a second embodiment of a method for processing service object information according to the embodiment of the present invention, and as shown in fig. 4, the method may include the following steps:

401. responding to the search operation of the user, if the object entity is matched with the search operation, displaying the object entity, and establishing a corresponding relation between the search operation and the identification of the object entity.

In practical applications, a user may trigger a search operation in the e-commerce platform, for example, by clicking a certain category of multiple categories provided in a home page of the e-commerce platform, a search operation for an object entity included under the category is triggered; and for example, a search operation is triggered by inputting a search keyword in a search component in a home page or other certain page of the e-commerce platform, and for example, a search for corresponding airline ticket information is triggered by inputting a departure place, a destination and a departure time through an airline ticket search component.

If an object entity corresponding to the search operation exists in the e-commerce platform, a search result interface containing the object entity is displayed to a user, and a corresponding relation between the identification of the object entity and the search operation is established, wherein the corresponding relation reflects that the search operation is triggered on the object entity by a user. It should be noted that the search operation may include not only an identifier representing the search operation, but also a user identifier, where the user identifier may be a user terminal MAC address, a user login account, and the like, and thus the correspondence indicates that a user triggers a search for an object entity.

In practical applications, if the search operation is triggered by a user inputting a search keyword, in the process of determining an object entity corresponding to the search operation, the search keyword may be matched with a product feature corresponding to the object entity, or the search keyword may be matched with first business object information associated with the object entity, and if the product feature or the first business object information includes the search keyword, the product feature is considered to be matched with the search operation.

402. Responding to the viewing operation of the user on the object entity, acquiring a second stock and a second price which are currently corresponding to the first service object information associated with the object entity from the service provider, updating the first stock and the first price in the first service object information associated with the object entity into the second stock and the second price, displaying the updated first service object information, and establishing a corresponding relation between the viewing operation and the identifier.

In the foregoing embodiment, it is mentioned that, in the process of generating the object entity, the inventory and the price in the business object information associated with the object entity may be randomly set. However, when a user triggers a viewing operation on an object entity matched with the search operation of the user, the user needs to be provided with accurate stock and price, and therefore, at this time, the e-commerce platform needs to query the stock and price (assumed as the second stock and the second price) corresponding to the first service object information at this time from the service provider through a communication connection between service providers corresponding to the first service object information associated with the object entity so as to update the original first stock and first price in the first service object information associated with the object entity, and further, display the updated first service object information to the user.

It can be understood that, when the object entity is associated with a plurality of first business object information, the above-mentioned real-time updating process of the inventory and the price needs to be performed for each first business object information, so that the user can view the plurality of updated first business object information associated with the object entity.

In addition, the e-commerce platform also records that the user triggers the viewing operation on the object entity, namely the e-commerce platform establishes the corresponding relation between the viewing operation triggered by the user and the identification of the object entity.

403. And responding to a purchase operation triggered by the user on the updated first business object information, and establishing a corresponding relation between the purchase operation and the identifier.

It can be understood that, when a plurality of first business object information is associated with an object entity, when a user triggers a purchase operation on any first business object information therein, a corresponding relationship between the purchase operation triggered by the user and an identifier of the object entity can be established.

404. And according to the corresponding relation, acquiring the object entity to be recommended corresponding to the object entity in the object entity database, and outputting the object entity to be recommended to the user.

The corresponding relationship in this step refers to the corresponding relationship between the various operations established in the foregoing step and the identifier of the object entity, and these corresponding relationships may be used to make targeted recommendation to the user. For example, assuming that the user is found to view a certain object entity based on the generated correspondence, other similar object entities belonging to the same category as the object entity may be recommended to the user; assuming that it is found based on the generated correspondence that a user purchases a certain object entity, cross recommendation can be performed for the user based on the object entity, for example, if it is found that the user purchases an airline ticket to a certain place, object entities such as hotels and scenic spots at a destination can be recommended for the user.

In this embodiment, a corresponding object entity is created in the e-commerce platform based on an materialized mapping result of a service object of a service provider in the e-commerce platform, and tracking of an operation of a user on the object entity is realized by establishing a corresponding relationship between the operation of the user and an identifier of the object entity, so that a purpose of performing targeted recommendation on the user based on the operation of the user on the object entity is realized.

In the embodiment shown in fig. 4, when the user triggers the search operation, how the e-commerce platform responds to the search operation of the user based on the self-maintained physical goods is described. However, in practical applications, a communication connection between the conventional e-commerce platform and the service provider still exists, and a manner in which the e-commerce platform obtains the service object information for responding to the search operation of the user from the service provider is still available, which is described below with reference to the embodiment shown in fig. 5.

Fig. 5 is a flowchart of a third embodiment of a method for processing service object information according to the embodiment of the present invention, and as shown in fig. 5, the method may include the following steps:

501. and responding to the search operation of the user, acquiring second service object information matched with the search operation from the service provider, and displaying the second service object information to the user.

In practical applications, two search components may be set in the e-commerce platform, for example, in the top page, and the two search components correspond to different search paths, for example, one corresponds to obtaining a search result from a service provider and one corresponds to obtaining a search result from an object entity database of the e-commerce platform. Of course, only one search component may be provided, and the search path corresponding to the search component may include the service provider and the object entity database. The process of obtaining the target entity corresponding to the search operation from the target entity database may be as described in the foregoing embodiment.

In this embodiment, in response to a search operation of a user, such as an input search keyword, service object information that matches the search operation may be obtained from a service provider and referred to as second service object information, and the second service object information may be presented.

502. And if the second service object information is matched with the object entity, establishing a corresponding relation between the search operation and the identification of the object entity.

After the second service object information is obtained, the second service object information can be matched with the object entity in the object entity database, and if the second service object information is found to be matched with a certain object entity, the corresponding relation between the search operation of the user and the identification of the object entity is established. And if the second business object information contains the characteristic attribute value of a certain object entity, the object entity is considered to be matched with the second business object information.

Optionally, at this time, the e-commerce platform may further update the inventory and price of the first business object information associated with the object entity according to the inventory and price included in the second business object information.

503. And responding to the operation behavior of the user on the second service object information, and establishing a corresponding relation between the operation behavior and the identifier.

504. And according to the corresponding relation, acquiring the object entity to be recommended corresponding to the object entity in the object entity database, and outputting the object entity to be recommended to the user.

Since the object entity matched with the second service object information is determined, the corresponding relation between the subsequent operation behaviors triggered by the user on the second service object information, such as viewing, purchasing and the like, and the identifier of the object entity can be established, so that various operation behaviors of the user on the second service object information are mapped to the operation behaviors of the corresponding object entity in the e-commerce platform, and the user can be pertinently recommended to the user based on the operation behaviors of the user on the object entity.

Fig. 6 is a flowchart of a fourth embodiment of the service object information processing method according to the embodiment of the present invention, where the service object information processing method according to this embodiment may be executed by a user terminal device on a user side. As shown in fig. 6, the following steps may be included:

601. and responding to the search operation of the user, and sending a search request to the server.

602. And displaying the object entity corresponding to the search request fed back by the server.

603. And sending a viewing request to the server in response to the viewing operation of the user on the object entity.

604. And displaying the service object information which is fed back by the server and is associated with the object entity, wherein the service object information comprises the inventory and the price of the service object which is obtained by the server from a service provider corresponding to the service object information in real time according to the viewing request.

The server in this embodiment may be a server of the e-commerce platform in the foregoing embodiment, and the object entity is an object entity that is used by the server to instantiate a service object in a service provider into the e-commerce platform side according to the scheme provided by the foregoing embodiment. The service providers can be some service providers related to the travel industry, such as an airline company providing airline tickets, a railway operation department providing train tickets, a passenger company providing bus tickets, a travel company providing travel products, and the like, and the service providers provide service objects, such as airline tickets, train tickets, bus tickets, and travel products, with the characteristics of limited stock, dynamic update of stock and price.

Taking an example that a user purchases a certain ticket, at this time, the specific implementation process of this embodiment is:

responding to the ticket searching operation of a user, and sending a ticket searching request to a server, wherein the ticket searching request comprises departure place information, destination information and departure time information;

displaying an object entity corresponding to the departure place information, the destination information and the departure time information fed back by the server;

sending a viewing request to a server in response to a viewing operation of a user on the object entity;

and displaying the detail information of the at least one ticket related to the object entity, which is fed back by the server, wherein the detail information of the at least one ticket comprises the inventory and the price which are obtained by the server from the ticket provider corresponding to the at least one ticket in real time. Of course, in the case of airline tickets, the details of each ticket may include information such as a specific departure time, flight number, and the like.

For a specific interaction process between the user terminal device and the server in this embodiment, reference may be made to the description in the foregoing embodiment, which is not described herein again.

The business object information processing apparatus of one or more embodiments of the present invention will be described in detail below. Those skilled in the art will appreciate that these business object information processing apparatuses can be configured by the steps taught in the present embodiment using commercially available hardware components.

Fig. 7 is a schematic structural diagram of a business object information processing apparatus according to an embodiment of the present invention, and as shown in fig. 7, the apparatus includes: the system comprises an information acquisition module 11, an object entity generation module 12, an identification distribution module 13 and an object entity storage module 14.

The information obtaining module 11 is configured to extract, according to a service type corresponding to a service provider, feature information of a first service object from first service object information corresponding to the service provider.

And an object entity generating module 12, configured to generate an object entity corresponding to the first service object according to the feature information.

And an identifier assigning module 13, configured to assign an identifier for identifying the target entity.

And the object entity storage module 14 is configured to correspondingly store the object entity and the identifier in an object entity database.

In an optional embodiment, the information obtaining module 11 may be configured to: automatically acquiring N pieces of first service object information from the service provider, wherein N is more than or equal to 1; determining a characteristic attribute to be extracted according to the service type; and extracting characteristic attribute values corresponding to the N first service objects from the N first service object information according to the characteristic attributes. Accordingly, the subject entity generation module 12 may be configured to: and generating an object entity corresponding to the N pieces of first business object information according to the characteristic attribute values corresponding to the N pieces of first business objects, and associating the corresponding first business object information with the object entity. .

In an optional embodiment, the information obtaining module 11 may be configured to: determining a characteristic attribute to be extracted according to the service type; and automatically acquiring M pieces of first service object information with preset characteristic attribute values from the service provider according to the characteristic attributes, wherein the preset characteristic attribute values are used as the characteristic information corresponding to the M pieces of first service object information, and M is more than or equal to 1. Accordingly, the subject entity generation module 12 may be configured to: and generating object entities corresponding to the M first business objects according to the preset characteristic attribute values, and associating the M first business object information for the object entities.

Optionally, the first business object information includes an inventory and a price, and the object entity generating module 12 may be further configured to: associating a first inventory and a first price for the subject entity; if the fact that the inventory and the price in the first business object information in the business provider are updated to be a second inventory and a second price is monitored, the first inventory and the first price in the first business object information associated with the object entity are updated to be the second inventory and the second price.

Optionally, the service type includes a ticket service, the first service object is a ticket, and the characteristic information includes a departure place, a destination, and a departure time.

Based on the generated result of the object entity, the apparatus may further include: an operation recording module 15 and a recommending module 16.

In an alternative embodiment, the operation recording module 15 may be configured to: responding to the search operation of a user, and if the object entity is matched with the search operation, displaying the object entity; and establishing a corresponding relation between the search operation and the identification.

The operation recording module 15 may be further configured to: responding to the viewing operation of the user on the object entity, and acquiring a second stock and a second price which are currently corresponding to first business object information associated with the object entity from the business provider; updating the first inventory and a first price in the first business object information associated with the object entity to the second inventory and a second price; displaying the updated first business object information; and establishing a corresponding relation between the viewing operation and the identifier.

The operation recording module 15 may be configured to: and responding to a purchase operation triggered by the user on the updated first business object information, and establishing a corresponding relation between the purchase operation and the identifier.

In another alternative embodiment, the operation recording module 15 may be configured to: responding to a search operation of a user, and acquiring second service object information matched with the search operation from the service provider; displaying the second business object information to the user; and if the second service object information is matched with the object entity, establishing a corresponding relation between the search operation and the identifier.

The operation recording module 15 may be configured to: and responding to the operation behavior of the user on the second service object information, and establishing the corresponding relation between the operation behavior and the identifier.

The recommendation module 16 may be configured to: according to the corresponding relation, acquiring an object entity to be recommended corresponding to the object entity in the object entity database; and outputting the object entity to be recommended to the user.

The apparatus shown in fig. 7 can perform the method of the embodiment shown in fig. 1 to 5, and reference may be made to the related description of the embodiment shown in fig. 1 to 5 for a part not described in detail in this embodiment. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 1 to fig. 5, and are not described herein again.

In one possible design, the structure of the business object information processing apparatus shown in fig. 7 may be implemented as an electronic device, which may be a server on the e-commerce platform side, as shown in fig. 8, and the electronic device may include: a first processor 21 and a first memory 22. The first memory 22 is configured to store a program that supports an electronic device to execute the business object information processing method provided in the embodiments shown in fig. 1 to 5, and the first processor 21 is configured to execute the program stored in the first memory 22.

The program comprises one or more computer instructions which, when executed by the first processor 21, are capable of performing the steps of:

assigning an identifier for identifying the subject entity;

Optionally, the first processor 21 is further configured to perform all or part of the steps in the foregoing embodiments shown in fig. 1 to 5.

The electronic device may further include a first communication interface 23, which is used for the electronic device to communicate with other devices or a communication network.

In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for an electronic device, which includes a program for executing the business object information processing method in the method embodiments shown in fig. 1 to 5.

Fig. 9 is a schematic structural diagram of another business object information processing apparatus according to an embodiment of the present invention, and as shown in fig. 9, the apparatus includes: a sending module 31 and a display module 32.

A sending module 31, configured to send a search request to the server in response to a search operation of the user.

And the display module 32 is configured to display the object entity corresponding to the search request and fed back by the server.

The sending module 31 is further configured to send a viewing request to the server in response to a viewing operation of the target entity by the user.

The display module 32 is further configured to display service object information related to the object entity and fed back by the server, where the service object information includes an inventory and a price of a service object obtained by the server in real time from a service provider corresponding to the service object information according to the viewing request.

Optionally, the sending module 31 may specifically be configured to: and responding to the ticket searching operation of the user, and sending a ticket searching request to the server, wherein the ticket searching request comprises departure place information, destination information and departure time information.

Accordingly, the display module 32 may be configured to: displaying an object entity corresponding to the departure place information, the destination information and the departure time information, which are fed back by the server, and displaying detail information of at least one ticket related to the object entity, which is fed back by the server, wherein the detail information of the at least one ticket comprises inventory and price which are obtained by the server from a ticket provider corresponding to each ticket in real time.

The apparatus shown in fig. 9 can execute the method of the embodiment shown in fig. 6, and reference may be made to the related description of the embodiment shown in fig. 6 for a part of this embodiment that is not described in detail. The implementation process and technical effect of the technical solution refer to the description in the embodiment shown in fig. 6, and are not described herein again.

In one possible design, the structure of the business object information processing apparatus shown in fig. 9 may be implemented as a user terminal device, such as a mobile phone, a tablet computer, or the like, and as shown in fig. 10, the electronic device may include: a second processor 41 and a second memory 42. The second memory 42 is used for storing a program that supports the electronic device to execute the business object information processing method provided in the embodiment shown in fig. 6, and the second processor 41 is configured to execute the program stored in the second memory 42.

The program comprises one or more computer instructions which, when executed by the second processor 41, are capable of performing the steps of:

Optionally, the second processor 41 is further configured to perform all or part of the steps in the foregoing embodiment shown in fig. 6.

The electronic device may further include a second communication interface 43 for communicating with other devices or a communication network.

In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for an electronic device, which includes a program for executing the business object information processing method in the embodiment of the method shown in fig. 6.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and of course, can also be implemented by a combination of hardware and software. With this understanding in mind, the above-described aspects and portions of the present technology which contribute substantially or in part to the prior art may be embodied in the form of a computer program product, which may be embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including without limitation disk storage, CD-ROM, optical storage, and the like.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims

1. A business object information processing method is characterized by comprising the following steps:

assigning an identifier for identifying the subject entity;

2. The method according to claim 1, wherein the extracting, according to the service type corresponding to the service provider, the feature information of the first service object from the first service object information corresponding to the service provider comprises:

automatically acquiring N pieces of first service object information from the service provider, wherein N is more than or equal to 1;

determining a characteristic attribute to be extracted according to the service type;

extracting characteristic attribute values corresponding to the N first business objects from the N first business object information according to the characteristic attributes;

the generating an object entity corresponding to the first business object according to the feature information includes:

and generating an object entity corresponding to the N pieces of first business object information according to the characteristic attribute values corresponding to the N pieces of first business objects, and associating the corresponding first business object information with the object entity.

3. The method according to claim 1, wherein the extracting, according to the service type corresponding to the service provider, the feature information of the first service object from the first service object information corresponding to the service provider comprises:

automatically acquiring M pieces of first service object information with preset characteristic attribute values from the service provider according to the characteristic attributes, wherein the preset characteristic attribute values are used as the characteristic information corresponding to the M pieces of first service object information, and M is more than or equal to 1;

and generating object entities corresponding to the M first business objects according to the preset characteristic attribute values, and associating the M first business object information for the object entities.

4. The method according to any one of claims 1 to 3, wherein the first business object information includes an inventory and a price, and after generating an object entity corresponding to the first business object according to the feature information, the method further includes:

associating a first inventory and a first price for the subject entity;

if the fact that the inventory and the price in the first business object information in the business provider are updated to be a second inventory and a second price is monitored, the first inventory and the first price in the first business object information associated with the object entity are updated to be the second inventory and the second price.

5. The method according to any one of claims 1 to 3, wherein the service type comprises a ticket service, the first service object is a ticket, and the characteristic information comprises an origin, a destination and a departure time.

6. The method of claim 4, further comprising:

responding to the search operation of a user, and if the object entity is matched with the search operation, displaying the object entity;

and establishing a corresponding relation between the search operation and the identification.

7. The method of claim 6, wherein if the monitoring shows that the inventory and price in the first business object information are updated to a second inventory and price, updating the first inventory and price in the first business object information associated with the object entity to the second inventory and price comprises:

responding to the viewing operation of the user on the object entity, and acquiring a second stock and a second price which are currently corresponding to first business object information associated with the object entity from the business provider;

updating the first inventory and a first price in the first business object information associated with the object entity to the second inventory and a second price;

displaying the updated first business object information;

and establishing a corresponding relation between the viewing operation and the identifier.

8. The method of claim 7, further comprising:

and responding to a purchase operation triggered by the user on the updated first business object information, and establishing a corresponding relation between the purchase operation and the identifier.

9. The method of claim 1, further comprising:

responding to a search operation of a user, and acquiring second service object information matched with the search operation from the service provider;

displaying the second business object information to the user;

and if the second service object information is matched with the object entity, establishing a corresponding relation between the search operation and the identifier.

10. The method of claim 9, further comprising:

and responding to the operation behavior of the user on the second service object information, and establishing the corresponding relation between the operation behavior and the identifier.

11. The method according to any one of claims 6 to 10, further comprising:

according to the corresponding relation, acquiring an object entity to be recommended corresponding to the object entity in the object entity database;

and outputting the object entity to be recommended to the user.

12. A business object information processing method is characterized by comprising the following steps:

13. The method of claim 12, wherein sending a search request to a server in response to a search operation by a user comprises:

responding to the ticket searching operation of the user, and sending a ticket searching request to the server, wherein the ticket searching request comprises departure place information, destination information and departure time information;

the displaying the object entity corresponding to the search request fed back by the server includes:

displaying object entities corresponding to the departure place information, the destination information and the departure time information, which are fed back by the server;

the displaying of the business object information related to the object entity fed back by the server includes:

and displaying the detail information of at least one ticket related to the object entity, which is fed back by the server, wherein the detail information of the at least one ticket comprises the inventory and the price which are obtained by the server from the ticket provider corresponding to the at least one ticket in real time.

14. A business object information processing apparatus, comprising:

the information acquisition module is used for extracting the characteristic information of a first service object from first service object information corresponding to a service provider according to the service type corresponding to the service provider;

15. An electronic device, comprising: a memory, a processor; wherein,

the memory is to store one or more computer instructions that, when executed by the processor, implement:

assigning an identifier for identifying the subject entity;

16. A business object information processing apparatus, comprising:

17. An electronic device, comprising: a memory, a processor; wherein,