CN110517081A - The polynary segmentation marketing management system of point-line-surface - Google Patents
The polynary segmentation marketing management system of point-line-surface Download PDFInfo
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Abstract
The invention discloses a kind of polynary segmentation marketing management system of point-line-surface, including big data message processing module, information acquisition module, service management module, financial management module, shopping information module, information inquiry module, Back Administration Modules；Information data transmission to the big data message processing module is analyzed and processed by the information acquisition module, service management module, financial management module, shopping information module, information inquiry module, Back Administration Module respectively, and by treated, information is transmitted separately to the information acquisition module, service management module, financial management module, shopping information module, information inquiry module, Back Administration Module to the big data message processing module.The present invention provides a kind of not only intelligent strong, high-efficient, the polynary segmentation marketing management system of point-line-surface that can also carry out effective analysis and decision to enterprise marketing management information.
Description
Technical field
The present invention relates to marketing management system more particularly to a kind of polynary segmentation marketing management systems of point-line-surface.
Background technique
Due to social development, more and more enterprise bosses were finding new business model in recent years, everybody is begging for
By mode, channel, Ke Huliang, platform, financing, sharing, resource consolidation etc. topic, new commercial civilization pusher is to create to pass
It is odd and exist.
Current existing marketing management system is backward in management, inconvenient for use, intelligent not strong, and it is competing to result in each enterprise
It strives that power is weak, new market environment can not be adapted to.
China has come into the high speed development information age, and businessperson is wished through mode+channel+platform+interconnection
Net+industry+wechat group etc. resource consolidation, find it is a kind of inversely purchased by group using big data realization, reserve and purchase by group, completion is across ground
Area, the consumption of inter-trade cluster by all kinds of means complete a kind of novel marketing management systems such as Yi Ye alliance, consumption rebating, Stored Value endowment
System.Big data management digging technology be just to aid in that each enterprise solves the problems, such as that same client encounters in interactive process it is various most
One of important technology, enterprise marketing management system are exactly with fastest developing speed in science decision technology and data mining technology application
One of field.As the competition of big data technology is increasingly white-hot, each enterprise introduces data mining technology one after another, utilizes
Data mining technology instructs and makes marketing decision, has won the first market opportunities.
China Patent No.: 201810520091.X, the applying date are as follows: on May 28th, 2018, publication date are as follows: 2018 12
Months 14 days, patent name: a kind of business activity manages platform integral service system, a kind of business activity pipe of the disclosure of the invention
Platform integral service system, including integral platform and integral change module, the integral platform feed back mould with shop respectively
Block, accumulated point exchanging module, member's setting module, record of conversion module are connected with login module, and accumulated point exchanging module respectively with
Update module, configuration module, prize area stress module, execute confirmation module connect with data transmit-receive module, the update module divide
It is not connect with newly-increased prize module, prize definition module and integral ratio module, and newly-increased prize module is ordered with prize respectively
Name module, value feedback module, integral display module connects with prize stock model, the integral change module respectively with product
Reward module, task module, points transfer module, integral cancellation module is divided to connect with integral savings module.The business activity pipe
Platform integral service system may be implemented points transfer and integral nullified dedicated for integral service.
Although above invention discloses a kind of business activity service system, the system service is single, and intelligence is not
By force, the market demand is not achieved in data analysis and management, thus, businessperson is wished to research and develop a kind of by big data analysis intelligence
Change a kind of high managerial strong marketing management system.
Summary of the invention
In view of this, the present invention provide it is a kind of not only intelligent strong, it is high-efficient, can also be to enterprise marketing management information
Carry out the polynary segmentation marketing management system of point-line-surface of effective analysis and decision.
In order to achieve the object of the present invention, following technical scheme can be taken:
A kind of polynary segmentation marketing management system of point-line-surface, including big data message processing module, information acquisition module,
Service management module, financial management module, shopping information module, information inquiry module, Back Administration Module；The big data
Message processing module, for analyzing processing information data；The information acquisition module, for acquiring membership information data；It is described
Service management module is used for membership information data management analysis；The financial management module is analyzed for member's jackpot data
Management；The shopping information module is used for the analysis management of member's shopping information；The information inquiry module, for inquiring letter
Breath；The Back Administration Module, for member to background information management and analysis；
The information acquisition module, service management module, financial management module, shopping information module, information inquire mould
Information data transmission to the big data message processing module is analyzed and processed by block, Back Administration Module respectively, the big data
By treated, information is transmitted separately to the information acquisition module, service management module, financial management mould to message processing module
Block, shopping information module, information inquiry module, Back Administration Module.
The information acquisition module includes personal information module and Password Management module；The personal information module is used for
Acquire member's personal information；Password and Modify password is arranged for member in the Password Management module.
The service management module includes registered members' module, recommends member's list block and network map module；It is described
Registered members' module is used for registered members；Recommendation member's list block inquires the member for member and recommends member's
Relevant information；The network map module is shown for membership information by network map.
The financial management module includes member's bonus enquiry module, is inquired for member prize information.
The financial management module includes bonus regulation module, for inquiring member's distribution of awards and prize information.
The financial management module includes electronic money management module, converts electronics goods for bonus currency for member
Coin；The electronic money includes transferring accounts and supplementing with money.
The financial management module includes management module of withdrawing deposit, for converting cash for member's bonus and electronic money.
The shopping information module includes shopping information order inquiries module, is inquired for member purchase order information.
The information inquiry module includes news information enquiry module and prize information specification module；The news information is looked into
It askes module and inquires news information for member；The prize information specification module inquires bonus for member and illustrates information.
The Back Administration Module includes product administration module, backstage setup module, delivery management module；The product
Management module, for member to Product Information Management and analysis；The backstage setup module, for member to background information into
Row setting；The delivery management module is managed inquiry to Shipping Information for member.
The beneficial effects of the present invention are: 1) present invention analyzes membership promotion information by big data processing information
Management, it is high-efficient, it is vdiverse in function, it is scientific strong；2) property of data analysis system of the present invention is powerful, can also be to enterprise marketing
Information, which is effectively acquired and analyzed, obtains effective enterprise marketing management information, and help enterprise accurately markets and decision；
3) marketing management system information analysis of the present invention is careful, careful, and marketing specific aim is more accurate, and it is more smart to hold market trend
It is quasi-.
Detailed description of the invention
Fig. 1 is the polynary segmentation marketing management system block diagram of point-line-surface of the embodiment of the present invention；
Fig. 2 is the information acquisition module system side of the polynary segmentation marketing management system of user of embodiment of the present invention point-line-surface
Block diagram；
Fig. 3 is the service management module system block diagram of the polynary segmentation marketing management system of point-line-surface of the embodiment of the present invention；
Fig. 4 is the financial management module system block diagram of the polynary segmentation marketing management system of point-line-surface of the embodiment of the present invention；
Fig. 5 is the shopping information modular system block diagram of the polynary segmentation marketing management system of point-line-surface of the embodiment of the present invention；
Fig. 6 is the information inquiry module system block diagram of the polynary segmentation marketing management system of point-line-surface of the embodiment of the present invention；
Fig. 7 is the Back Administration Module system block diagram of the polynary segmentation marketing management system of point-line-surface of the embodiment of the present invention.
Specific embodiment
With reference to the accompanying drawing and the embodiment of the present invention is described in further detail invention.
Embodiment 1
Referring to Fig. 1, a kind of polynary segmentation marketing management system 1 of point-line-surface of the present invention, including big data message processing module
2, information acquisition module 3, service management module 4, financial management module 5, shopping information module 6, information inquiry module 7, backstage
Management module 8；The big data message processing module 2, for analyzing processing information data；The information acquisition module 3 is used
In acquisition membership information data；The service management module 4 is used for membership information data management analysis；The financial management mould
Block 5 is used for the analysis management of member's jackpot data；The shopping information module 6 is used for the analysis management of member's shopping information；Institute
Information inquiry module 7 is stated, query information is used for；The Back Administration Module 8, for member to background information management and analysis；
The information acquisition module 3, service management module 4, financial management module 5, shopping information module 6, information inquiry
Information data transmission to the big data message processing module 1 is analyzed and processed by module 7, Back Administration Module 8 respectively, should
By treated, information is transmitted separately to the information acquisition module 3, service management module 4, wealth to big data message processing module 1
Business management module 5, shopping information module 6, information inquiry module 7, Back Administration Module 8.
The present invention incorporates resource marketing management system, carries out primarily directed to the product reallocated resources comprehensively completely new
Management, can organically combine existing direct selling model through the invention.Make to sell platform extension, drop directly to households to the full extent
It is low traditional to sell managerial careless omission, insufficient and risk directly to households.The present invention in cost control, by market survey early period with
And data analysis, 30% to 70% can have generally been saved in management cost using the manufacturer of information management system of the present invention
Management cost.
The present invention acquires membership information by acquisition information module 3 and is transmitted to the big data message processing module 2, this is big
The processing of processing data information module 2 analyzes the membership information and controls the service management module 4, financial management module 5 to member
Marketing message is managed and analyzes, and analyzes member to marketing message more accurate, more accurate to marketing decision-making.
Big data message processing module 2 of the present invention can also pass through shopping information module 6 to the shopping information of member
Carry out analysis and Control；The big data message processing module 2 allows member to inquire various needs by information inquiry module 7
Information；The big data message processing module 2, which can also control Back Administration Module 8, carries out member to present system backstage
Management facilitates member and uses present system.
Embodiment 2
Referring to Fig. 2, the difference is that, information acquisition module 3 of the present invention includes personal letter with above-described embodiment
Cease module 31 and Password Management module 32；The personal information module 31 is for acquiring member's personal information；The Password Management
Password and Modify password is arranged for member in module.
In the present embodiment, present system administrator can check member individual by the information acquisition module 3
Information and password situation, and the password of member's setting can be modified.
The personal information module 31 includes the information of acquisition: service centre, bank sort, bank card, name, identity
The personal information such as card, bank of deposit, qq, phone number, address.It can also include referrer's number, contact people number；It is described to push away
It recommends people's number and refers to that certain member recommends other people that member is added, referrer will take the deduction for developing the member.The contact
People's number refers to the membership number of the direct upper level of the member.Contact people described in the present embodiment divides directly or indirectly, no
By being the first or the second people；Direct referrer can be n.
In the present embodiment, the personal information is only shown, not to modification, needs to contact present system if you need to modify
Service centre administrator.
Embodiment 3
Referring to Fig. 3, with above-described embodiment the difference is that, the service management module 4 include registered members' module
41, recommend member's list block 42 and network map module 43；Registered members' module 41 is used for registered members；It is described to push away
Member's list block 42 is recommended, inquires the relevant information that the member recommends member for member；The network map module 43 is used
It is shown in membership information by network map.
41 registered members of registered members' module include following information: member's rank, member names, recommendation number, contact people
Numbering, indicating is either directly or indirectly.Affiliated declaration form center, bank sort, bank's card number, name, bank of deposit, QQ number, mobile phone
Number, better address etc. of receiving information；
In the present embodiment, the affiliated declaration form center refers to the service centre of default.After member registration, system of the present invention
System sends account and modification logging and security password to user mobile phone by short message automatically.
In the present embodiment, the recommendation member list block 42 refers to that each member can view and oneself is recommended
Member relevant information: including membership number, member names, note the time, membership class, node people number, referrer compile
Number.
In the present embodiment, the network map module 43 includes that display member acts on behalf of situation, member subagent and gold medal generation
Two kinds of reason, only gold medal agency can open a brand shop (i.e. service centre), the brand shop if member looks on the bright side of things, and need first to become gold
Board agency.
Embodiment 4
Referring to Fig. 4, the difference is that, the financial management module 5 is inquired including member's bonus with above-described embodiment
Module 51 inquires prize information for member.
Each member can view the prize information of oneself by the bonus enquiry module 51, including calculation date,
It directly praises, manage prize (main body line bonus), leader encourages (main surface bonus), (stereochemical structure prize) and every are encouraged in community service
How bonus record detail generates.
In the present embodiment, the financial management module 5 further includes bonus regulation module 52, which is used to encourage member
Gold distribution and prize information inquiry.
Distribution of awards of the present invention is to divide distribution of awards method using point-line-surface.
Distribution of awards method mostly uses greatly differential, sun line, double track, greatly row's net, square currently on the market both at home and abroad at present
Battle array, the three thirds, five or five systems, mixing system etc. mode.Point-line-surface segmentation distribution of awards method of the present invention is comprehensive consideration reward
The permanence of mechanism, it is ensured that benign sustainable；The present invention uses split plot design, takes and laterally dials ratio, does not use and divide layer by layer downwards
Algebra dials ratio, avoids dialling and unknown crash situation occurs than calculating.
Each member of the invention has a point, i.e. database code, and each member has the main body line of oneself,
It can also be foundation line, after everyone on oneself main body line of each member recommends first man, so that it may develop on horizontal line
The main body line of oneself, oneself main body of development line are started an undertaking, and everyone on oneself horizontal line has main body line, their each main bodys
Line is oneself to form a face, and duplication in this way is gone down, then the member of each participation can have the machine of point-line-surface distribution of awards
Meeting.
Here is integral distribution explanation.
1. obtaining member oneself main body line without point of accumulation point 10%.
2. obtaining member oneself main surface without point of accumulation point 10%
3. acquisition member oneself recommends the first and second human agent's line without point of accumulation point 5%
4. obtain all direct referrer's main surfaces of member oneself without point of accumulation point 10%.
Here, also just there is direct referrer and indirect referrer's phenomenon simultaneously in the phenomenon that will appear for others' complement point position
(present invention designs when member fills out single table by the service management module 4 there are two table column, i.e., direct referrer with push away indirectly
Recommend people), it is generally present in appearance when someone recommends the first, certain member's human connection resource is than wide, all someone throughout the country
Arteries and veins resource, when others does not find people, the human connection resource of oneself is arranged in someone in the following, accelerating to member oneself main body line by he
The development of oneself main body line, while number increases on oneself plane of structure, this, which is occurred as soon as, directly recommends and recommends phenomenon indirectly, to quilt
It is to recommend to a people below member oneself indirectly for the people of help, is exactly direct recommendation one for the people for helping him
People.
According to Article 3 Rule member oneself the first referrer main body line without point of accumulation point 10%.Although not being straight
The people of sending and receiving exhibition can also enjoy no point of accumulation point 5% (embodying principle of solidarity here).According to the main body of Article 4 rule this person
It face should be by directly recommending to obtain (embodying principle of more pay for more work here) without point of accumulation point 10%.
It is above to amount to 35%, for example, 1, some point give whose main body line give who 10%, 2, in whose main body
Face give who 10%, 3, to the upper informant of this people on the main body line of place infinitely put a little 5% (namely the first referrer, either
It is directly ok indirectly, everyone has the first referrer, the second referrer, and the second referrer is usually what oneself was recommended).
There are also the differential acquisitions of depth to integrate, and all face main surfaces are without point of accumulation point 1%, depth under oneself available network umbrella
15 layers, the phenomenon that overlapping obtains integral is occurred as soon as here, can only be arranged to 15 layers, each point is at most dialled ratio 15%.In addition
35% above, which amounts to, dials ratio 50%.
The present invention is according to rank provided with leader's reward on total mark, and total number of persons reaches 50,000,100,000,300,000 under umbrella, participates in public
Take charge of the various tourisms of tissue.It arranges to notify according to company, total number of persons reaches 600,000,1,000,000 under umbrella, rewards the family of non-equivalence position
With car, member can wait higher-priced family-sized car to be obtained.
In the present embodiment, each member is by the bonus regulation module 52 it can be seen that the bonus detail of oneself: packet
Include the information such as membership number, statistics date, negotiator, type of transaction, receipts and expenditures, remaining bonus coin；
The bonus regulation module 52 further includes two kinds of user of negotiator's subsystem and direct selling；For example, member A is sold directly to households newly
B1 is increased, then trade artificial B1；It crashes bonus if it is the member of member A subordinate, then negotiator is system；Third generation prize
The negotiator of gold is also system completion through the invention.
The type of transaction point supplements prize with money, the bonus that crashes, prize, bonus currency is recommended to turn electronic money.
Member income is opposite to supplement prize with money, recommend prize, segmentation bonus, Referral Bonus for, expenditure is relative to bonus goods
Coin turns for electronic money.
In the present embodiment, the financial management module 5 includes electronic money management module 53, which will for member
Bonus currency is converted into electronic money；The electronic money includes transferring accounts and supplementing with money.
Electronic money of the present invention refers to one of system transaction currency, when member user remits money to platform, puts down
Platform can to being supplemented with money in member user's account number etc. than electronic coin, member user can at any time to the electronic coin in oneself account number into
Cash is exchanged into row enchashment.
Bonus currency of the present invention refers to that one of present system rewards currency, not directly exchanges or withdraws deposit
For cash.Available a certain number of bonus coin after member user completes the related direct selling of system.Bonus coin can be according to
The conversion ratio of system background setting converts to electronic coin.
In the present embodiment, each member can check that electronic money trading is bright by the electronic money management module 53
Carefully, which includes the letters such as membership number, statistics date, negotiator, type of transaction, receipts and expenditures, excess electron currency
Breath.
In the present embodiment, the type of transaction is divided into electronic fund transfer and bonus currency turns two kinds of electronic money.
In the present embodiment, the member by bonus currency be converted into electronic money refer to each member have permission incite somebody to action from
Bonus currency conversion in own account is corresponding electronic money, but conversion proportion can be by present system administrator
Row setting.
In this implementation, the electronic fund transfer refers to that only present system administrator just has permission and operates the function.
Manufacturer administrator proposes the operation that the requirement transferred accounts of electronic coin carries out to member: manufacturer administrator input the number of the member with
And after transfer amounts, the operation transferred accounts can be completed by confirmation operation.Present system is automatically by phase in the account of the member
Electronic coin (containing the commission charge for cash withdrawal) button answered is gone, and then manufacturer is by the bank account of the corresponding inward cash remittance member.
After the electronic coin that manufacturer administrator completes the member is transferred accounts, which can manage mould by electronic money
The electronic coin that block 53 can view oneself is transferred accounts record.
In the present embodiment, the electronic money, which is supplemented with money, to be referred to when member needs to supplement electronic coin with money, and money is passed through agreement
Method of remittance issues manufacturer, the operation that manufacturer administrator helps member account to be supplemented with money, and manufacturer inputs the member account and fills
The value amount of money can carry out electronic coin to the member and supplement with money.After this supplements completion with money, member can be bright by electronic money trading
That scrutinizes oneself supplements record with money.
In the present embodiment, the financial management module 5 includes management module 54 of withdrawing deposit, which is used for member's bonus
And electronic money is converted into cash.
The management module 54 of withdrawing deposit includes when member user needs to carry out operation of withdrawing deposit to the electronic coin under oneself account
When, the contact method of manufacturer administrator can be found in the management module 54 of withdrawing deposit.By passing through the connection under member user's line
Mode contacts corresponding manufacturer administrator and proposes that electronic coin is withdrawn deposit requirement.
After manufacturer administrator is connected to the requirement of withdrawing deposit of member user, transferring accounts function by electronic coin in systems will be corresponding
Electronic coin (contain commission charge for cash withdrawal) button go, and it is online under by the bank account of the corresponding inward cash remittance member.
Embodiment 5
Referring to Fig. 5, the difference is that, the shopping information module 6 includes shopping information order with above-described embodiment
Enquiry module 61 inquires purchase order information for member.
The shopping information order inquiries module 61 includes listing the information of the product of manufacturer, if user clicks
It has purchased, then the electronic coin button in the member account is gone into corresponding part.
The purchaser record of the member, present system can automatically generate an order record, and present system administrator exists
Unfilled orders is there it is seen that the purchase order of member.
Embodiment 6
Referring to Fig. 7, the difference is that, the information inquiry module 7 is inquired including news information with above-described embodiment
Module 71 and prize information specification module 72；The news information enquiry module 71 inquires news information for member；Bonus letter
Specification module 72 is ceased, bonus is inquired for member and illustrates information.
The press release can be issued by manufacturer administrator, and manufacturer administrator inputs in headline and news
Hold, member can check the information for the press release accordingly issued with service central administrator.
The reward explanation is issued by present system user, mainly describes how reward member, member and service
Central administrator can check.
Embodiment 7
Referring to Fig. 7, the difference is that, the Back Administration Module 8 includes product administration module with above-described embodiment
81, backstage setup module 82, delivery management module 83；The product administration module 81, for member to Product Information Management and
Analysis；The backstage setup module 82 is configured background information for member；The delivery management module 83 is used for meeting
Member is managed inquiry to Shipping Information.
The product administration module 81 includes to Product Information Management, which includes product name, product
Price, the description of product and other information.Manufacturer administrator can increase product, modification product newly by backstage and delete product.
Present system administrator by the backstage setup module 82 can the direct selling bonus to the product of selection mention
At, third generation bonus, the parameters such as bonus that bind are configured and modify daily.
The delivery management module 83 includes to unfilled orders management and delivery order management.The unfilled orders
Management include manufacturer administrator can view unfilled orders, the unfilled orders information include product name, buyer,
The information such as buyer's quantity and lower single time, delivery confirmation.
The unfilled orders management further includes when member will supplement with money, and when having submitted purchase when corresponding product, company is managed
Reason person it is seen that these orders information.
The unfilled orders management further includes when company management person's click delivery confirmation, then the unfilled order has been just
It handles, can be can see in delivery order there through completion.
The delivery order management includes order that manufacturer administrator can view delivery: mainly include product name,
Buyer, quantity purchase, lower single time and delivery availability.
Present system is to utilize a kind of new firms marketing management system of big data administrative analysis research and development, the marketing
Management system is just to aid in enterprise marketing management and decision is more scientific, fast；Enterprise is set to grasp the opportunity in advance in market competition.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (10)
1. a kind of polynary segmentation marketing management system of point-line-surface, it is characterised in that: including big data message processing module, information is adopted
Collect module, service management module, financial management module, shopping information module, information inquiry module, Back Administration Module；It is described
Big data message processing module, for analyzing processing information data；The information acquisition module, for acquiring membership information number
According to；The service management module is used for membership information data management analysis；The financial management module is used for member's bonus number
According to analysis management；The shopping information module is used for the analysis management of member's shopping information；The information inquiry module, for looking into
Ask information；The Back Administration Module, for member to background information management and analysis；
The information acquisition module, service management module, financial management module, shopping information module, information inquiry module, backstage
Information data transmission to the big data message processing module is analyzed and processed by management module respectively, the big data information processing
By treated, information is transmitted separately to the information acquisition module, service management module, financial management module, shopping information to module
Module, information inquiry module, Back Administration Module.
2. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the information collection mould
Block includes personal information module and Password Management module；The personal information module is for acquiring member's personal information；It is described close
Password and Modify password is arranged for member in code management module.
3. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the service management mould
Block includes registered members' module, recommends member's list block and network map module；Registered members' module, for registering meeting
Member；Recommendation member's list block inquires the relevant information that the member recommends member for member；The network map mould
Block is shown for membership information by network map.
4. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the financial management mould
Block includes member's bonus enquiry module, is inquired for member prize information.
5. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the financial management mould
Block includes bonus regulation module, for inquiring member's distribution of awards and prize information.
6. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the financial management mould
Block includes electronic money management module, converts electronic money for bonus currency for member；The electronic money include transfer accounts and
It supplements with money.
7. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the financial management mould
Block includes management module of withdrawing deposit, for converting cash for member's bonus and electronic money.
8. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the shopping information mould
Block includes shopping information order inquiries module, is inquired for member purchase order information.
9. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the information inquires mould
Block includes news information enquiry module and prize information specification module；The news information enquiry module inquires news letter for member
Breath；The prize information specification module inquires bonus for member and illustrates information.
10. the polynary segmentation marketing management system of point-line-surface according to claim 1, it is characterised in that: the back-stage management
Module includes product administration module, backstage setup module, delivery management module；The product administration module, for member to production
Product information management and analysis；The backstage setup module is configured background information for member；The delivery management mould
Block is managed inquiry to Shipping Information for member.
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