CN111325573B - Multidimensional sharing service platform marketing management mode - Google Patents
Multidimensional sharing service platform marketing management mode Download PDFInfo
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- G06Q30/06—Buying, selling or leasing transactions
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The invention relates to a multi-dimensional sharing service platform marketing management mode, which comprises a data acquisition end, a cloud processor and a management decision end; the data acquisition end comprises: the system comprises a consumption data acquisition system, a member data acquisition system, an enterprise data acquisition system and a product data acquisition system; the price composition system comprises: x-o=a+b+c+d+e+f; the cloud processor includes: a bottom layer network block management system; the data access and analysis processing system; a big data management system; the management decision-making end comprises: the system comprises a multidimensional multi-section profit management system, a spacer public management system, a double-channel marketing management system, a basic parameter management system and an online social auction integrated management system. The invention can enable members, enterprise managers and store boss to quickly master all marketing data, share various social resources, accurately make decisions, greatly improve the continuous profit-obtaining capability of the entity store and make the work efficiency of marketing team twice as high as that of the marketing team.
Description
Technical Field
The invention belongs to the field of marketing management based on Internet, sharing and sharing digital economy, and particularly relates to a multi-dimensional sharing service platform marketing management mode.
Background
Most of the existing marketing activities are not separated from an internet management platform, but are mostly traditional B2B2C type platforms, and although the functions of marketing management (including decision making, planning, organization, leading, monitoring, analysis and the like) can be embodied, real-time, accurate and complete data can be provided, decision basis can be provided for managers, suppliers and consumers, but unified online and offline sharing economic marketing management cannot be provided for service industry, production enterprises, entity stores and the like, so that domestic entity economy is seriously extruded by various interconnected economic platforms. Business activities of various industries in the north, south, east and west are continuously performed and cross-border robbed, various platforms are continuously performed and various bidding activities are continuously performed, so that small and medium-sized enterprises are forced to participate in various malignant competition, a large amount of personal economic resources and human resources are wasted, and a large amount of social resources and national resources are wasted.
At present, profit structures of all enterprise stores in the world are one-section, and break through is difficult; therefore, a marketing management system based on a multidimensional sharing service platform is needed, not only daily consumption resources of people, and stores, enterprises, industry, high and new projects and various marketing activities and means are organically matched on a platform through the sharing platform marketing management system, so that the related data of consumption and marketing can be shared by resources and benefits, various enterprises and stores are upgraded from a traditional one-section profit structure to a multidimensional multi-section profit structure, the continuous profit capability is improved, and common people can convert daily consumption into investment and improve the profit capability.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention aims to provide a multi-dimensional sharing service platform marketing management mode, which can organically embed daily consumption resources and various marketing activities and means of people and people, people and stores, stores and enterprises, enterprises and industries, industries and high-new projects and the like into all post databases of a platform through the sharing service platform marketing management system, so that related data and resources of consumption and marketing can be shared; the method realizes globalization, full-time space and full-door industry mutual sharing and mutual support, supports online interconnection economy and sharing economy through offline entity economy and sharing online interconnection economy, and hatched and shares offline entity economy through online sharing interconnection economy, thereby finally realizing continuous passive profit sharing among people, stores, enterprises and industries.
In order to achieve the above purpose, the present invention is realized by the following technical scheme:
a multi-dimensional sharing service platform marketing management mode comprises a data acquisition end, a cloud processor and a management decision end;
the data acquisition end comprises:
1) Consumption data acquisition system: adopting a sales promotion mode of returning the cash coupon O according to the consumption ratio to conduct consumption diversion for a store; the consumer joins in the member, consumes and returns the voucher O, the member pays cash for use according to the ratio by virtue of the voucher O on the platform, and the voucher O can circulate in a plurality of countries around the world in the platform and collect all consumption data;
The member social auction data acquisition is to add pre-selling and pre-charging auction fees on the data generated by members and commodities, and reserve the total amount in a preset time period;
2) A member data acquisition system: the consumer can register as a common member of the platform by scanning the two-dimension code to provide member information; after the common member spends a certain amount on the platform once or cumulatively, the common member is upgraded to an advanced member, and is qualified to put stores operated by the common member or recommend other stores to the platform; the advanced member is qualified to offer online stores on the platform, and the advanced member is qualified to recommend products and projects to be put on the platform and enjoy profits generated by selling the recommended stores, products and projects on the platform according to the ratio;
the member data comprises names, telephones, identity cards, receiving addresses, bank card numbers, micro signals, monthly consumption, shared business account numbers, team sales, country and language;
3) Enterprise data acquisition system: the system is used for collecting basic information of customers of enterprises and stores in various industries, and stores providing goods, services and projects and collecting and managing basic data of the customers; the basic information comprises legal name, public account, tax rate, basic productivity, safety stock, service cost price composition system, country and language;
4) Product data acquisition system: the system is used for acquiring basic information of commodities, a price composition system, a packaging composition system, standard information, after-sales service information, public number information acquisition management, country and language;
5) The price composition system comprises: refers to the combined price, namely:
X-O＝A+B+C+D+E+F
wherein A is platform management fee or product marketing spread and is used for calculating basic data of member profits; o is a voucher, unit: a meta-element; x is commodity retail price, unit: a meta-element; b is tax, unit: a meta-element; c is a platform balance coin, unit: a meta-element; balance coin, unit: a meta-element; e is the purchasing cost price of the platform, and the unit is: a meta for settlement with the provider; f is express fee, unit: a meta-element; o, X, F is member foreground visual data; A. b, C, D, E the platform manager is filled with control data, and members are not visible, wherein O, A, B, C, D, E, F can be set according to the percentage data of X;
the cloud processor includes:
1) The bottom layer network block management system: setting a three-in-three multiplied pyramid network structure in the background, splitting three branches at each end point, wherein each end point is a block data source, loading member related data acquired in a member data acquisition system, and the member roles are not limited to consumer place carriers of individuals, enterprises, stores and institutions; each block data source code in the structure is unique, irreversible and tamper-proof;
2) And the data access, analysis and processing system comprises: the system is used for accessing big data generated by marketing activities of member consumption, member upgrading, team performance, product sales, store service, high and new project collaborative popularization and corresponding rewards, tax, goods money and express fee, and simultaneously calculating, analyzing and transmitting the big data to a management decision-making end;
3) Big data management system: the system comprises a data analysis and statistics system, a data analysis and statistics system and a data analysis and statistics system, wherein the data analysis and statistics system is used for analyzing and counting activity data, client data and media data, generating corresponding different search functions and data, data curves and charts according to different filtering conditions, generating data analysis according to purchasing categories, consumption habits and consumption interests of different members of different clients, and completing optimization recommendation and active guidance of different members of different clients according to the data analysis;
the management decision-making end comprises:
1) Multidimensional multi-segment profit management system: presetting a shared pool, an open data source wave array and a multidimensional multi-segment shared logic system;
2) The spacing public management system comprises: the platform loads all acquired member information and data of each level into a block data source of a three-system multiplied pyramid network body structure arranged at the background of a bottom network block management system; when recommending a promotion of a store upper platform, each level of member builds team work, firstly adopting a doubling principle, and solidifying the member information acquired by the member acquisition system to posts by adopting a geometric ordering mode of spacing public rows according to the time of applying for the store and business members to enter the platform;
The geometric ordering mode of the spacing male row means that if double multiplication is set, the number of posts of each layer is x=2 n N is a hierarchy, and n can be set as 2, 3, 4, 5, 6, 7 and 8 … according to the requirement, so that the two teams are automatically split, and a spacing public arrangement mode is adopted in the split team; at the moment, a third branch can be opened up by a merchant entering platform recommended by the position where the M is located, a position interval public row is made in a third branch system, and a three-system multiplication network is finally formed;
3) Two-channel marketing management system: any store is provided with A, B two consumption channels, when consumers consume and settle accounts through the A channel, the consumers can obtain instant settlement and get the cash coupon policy to be returned according to the ratio, and when consumers consume and settle accounts through the B channel, the consumers can obtain instant settlement and grant to use the cash coupon policy according to the ratio;
4) Basic parameter management system: the system basic parameters for returning the cash coupon according to the ratio are set for member level, commission level, platform service fee level, cash withdrawal service fee level, administrative fee level, tax level, investment collection and return rate level, customer settlement level, balance coin registration, country level and credit level;
5) An integrated management system for online social auction: the system is used for different clients and members at different levels to participate in marketing activity management formulated by the platform, invitations of participants and replies; and displaying the activity and the transaction amount of the social auction item in the marketing campaign.
The data acquisition end is a mobile terminal, and the mobile terminal comprises more than one of a mobile phone, a tablet personal computer, a vehicle-mounted computer, an infrared scanning device and a face recognition device; the management decision end is a cloud server.
Any customer uses a mobile terminal, i.e., a data acquisition terminal, to remotely subscribe to a store's product, room, seat, parking space, full-time attendant, or dedicated chef on the platform, and to preset the arrival time, settlement means, settlement amount, whether a customer needs to be received, delivered, and the final settlement of the marketing campaign is completed or the marketing campaign is not performed to cancel the subscription itself.
The member is provided with a personal independent interface, and the interface is displayed: membership grade, bonus account, balance account, voucher account, performance account, team account, financial account, the above account data, accumulated when future marketing activities occur; the member can view all account data of the member; when the member consumes for the first time, the channel A is selected to obtain a promotion policy that the consumption returns the voucher O according to the ratio, and the voucher O is stored in a voucher account of the member and used for compromising cash when the channel B is selected or other products are purchased for the next time; the balance account and the bonus account are bound with a bank card set by a member and are used for consuming shopping and receiving bonus.
The preset sharing pool is characterized in that from a source point position 'M' participated by the user, 6-26 ten thousand sharing positions are preset downwards, and profit data generated by primary consumption and repeated consumption of the positions flows to the 'M' according to the ratio;
the open data source wave array means that each post embedded merchant member can register the consumer code of the consumer entering the store to be a platform Y-level member, the members can continuously invite other people to register as the lower Y-level member of the person, the Y-level members do not participate in the spaced public line, and then the open data source wave array taking the merchant as the center is formed, and further the secondary multi-level consumption is enlarged;
the multi-dimension of the multi-dimension multi-section sharing logic system means that the traditional sharing economy is a two-dimensional economy of members and members, members and business owners taking people as main bodies, and the recommended sharing of the business and store business main bodies with the system of increasing main bodies forms a third dimension; the multi-section means that a plurality of levels are arranged between the upper and lower positions of the posts to form automatic promotion, the earlier the registration time is, the stronger the capability of offering, the larger the self consumption limit is, and the stronger the capability of acquiring profits is.
The multidimensional multi-section profit management system realizes daily consumption and investment conversion of members; every consumption on the platform in the daily life of all members can be accumulated to a certain amount and promoted to the higher members, so that different rights and profit distribution are obtained; the member grades are classified into 3-5 grades according to the consumption limit, and finally rise to higher members; the advanced members are qualified to establish online shops, are qualified to build teams, finish progressive promotion of overall performance according to the number of the recruited advanced members, acquire the multi-level sharing profit given by the platform, and finally promote to stakeholders.
The separated public management system provides a post separated public management geometric arrangement mode for members, and resource sharing and benefit sharing are realized from the network software technology; the lower first layer of M is 2, the second layer is 4, the third layer is 8, if the number of the member positions of the layer is 8, the next layer of the member positions is 16 positions according to a 2-time multiplication mode, the ordering mode is that positions 1, 3, 5, 7, 9, 11, 13 and 15 are selected firstly, and then positions 2, 4, 6, 8, 10, 12, 14 and 16 are arranged; when the bottommost layer meets 32 posts, 61 groups are combined, namely, the groups are split into two groups, and a spacing public arrangement mode is adopted in the groups, so that each member post can be sequentially upgraded; after the M lower members are split into two teams, the M can actively build a third team, and the invited members are arranged on the post of the third line, and the system implements the post public arrangement.
The dual-channel marketing management system opens A/B dual-channel guide shared passenger flow for a store, further guides passenger flow for the store, and each generated consumption, wherein the store needs to pay the platform a percentage of the consumption as platform management fee A, and the platform sets the management fee A as a tie of platform sharing economy to provide sharing profits for members participating in platform marketing activities; wherein A accords with basic logic of a price composition system, namely: monovalent X element=a+b+c+d+e, a is a platform management fee or product sales spread, and is basic data for calculating member profits;
The consumer who consumes the store through the channel A registers as a member, and the profit generated when the member consumes other stores on the platform is shared through the function, namely, part of platform management fee A, so that the purpose of improving the profit of the store is achieved; the member C recruited through the A channel has the right to recruit other people, shops and enterprises on the side to serve as the member C1, further shops continue to share profits generated by the member C1 when the other shops consume on the platform, and the like, so as to provide multi-level sharing profits for the shops.
The online social auction integrated management system is a sales promotion mode arranged on a platform, auction sales promotion products are displayed in an auction hall, the number of the products, the original price and the auction price are set, and the number of people needing to participate in an auction time period; the platform or the product supplier initiates invitation, the member uses the auction price as auction fee, the platform performs pre-selling and pre-collecting, and uses the member number as an auction benefit carrier, when the number of the participants is full, the platform automatically shakes the number, generates the member number with the same number as the set product number, and the platform automatically generates a purchase order according to the member number; after the auction is ended, all data related to the auction is frozen and deleted according to the situation.
The cash vouchers are returned to be set in a grading manner according to the percentage of the consumption, the cash vouchers are set in a grading manner according to the percentage of the consumption, the general member promotes to the advanced member to be set in a personal consumption accumulation grading manner, the advanced member is upgraded to the star member to set three-five grades for team people and team performance respectively, and each grade of member sets available commission grades according to the grades; the platform service fee can be set in a grading manner, the service fee for the presentation can be set in a grading manner, and the administrative fee level can be set in a grading manner; the tax level may set a corresponding tax level according to the obtained tax; the financing, investment collection and rebate levels are set to be corresponding to five levels according to the bank contemporaneous minimum and maximum financial policies; setting the customer settlement level as a plurality of settlement modes according to industry requirements and customer sales line; setting a plurality of grades according to 1% -10% of balance coin grades, setting a plurality of grades according to 1% -20% of national grades, setting credit grades as two types of store clients and members, respectively setting five credit grades of 1-5 grades according to marketing activities, namely sales, consumption quantity, quality, feedback, goods returning, payment time and repayment time, and setting five welfare treatment grades according to the five grades; balance coin is a balance uncertainty factor such as logistics; the country is a factor for balancing different tariff logistics costs in different countries.
Compared with the prior art, the invention has the beneficial effects that:
the invention can enable members, enterprise managers and store boss to quickly master all marketing data, share various social resources, accurately make decisions, greatly improve the continuous profit-obtaining capability of the entity store and make the work efficiency of marketing team twice as high as that of the marketing team. The mobile APP, the PC and the cloud server can insert the wings of the digital economy for the traditional entity economy, so that the two-dimensional one-section profit structure is updated into a multi-dimensional multi-section profit structure; providing collective auction social function for member rich search, remote order, booking, time ordering, order sending and optimizing personalized service; the bottom network block management system ensures the uniqueness and irreversibility of each post; the post separated public management system realizes passive resource sharing and benefit sharing of industries and businesses such as different industries, enterprises, stores and areas more economically than store entities, and realizes the conversion from the initial marketing participation of enterprises, stores and consumers to the final business achievement to the conversion from the daily consumption of consumers on a platform to investors; the multidimensional sharing service platform marketing management mode is an economic sharing multidimensional space economic body formed by sharing consumption resources and human resources of consumers consumed by enterprises and stores by member self-camping enterprises or recommended enterprises to indirectly share other enterprises, industries and cross-border industries.
The invention is suitable for the store type entity economic industry such as catering entertainment, steam repair and steam distribution, cultural travel, hotel bath, medicine and health, sannong's dry and fresh, brand private, retail store and the like, various product production enterprises, various platforms, market supermarkets, electronic business platform suppliers, taxi vehicles, express delivery industry, network red and various social video platforms, can reduce the self-operation risk by utilizing the multi-dimensional sharing service platform marketing management mode, easily obtain cross-border different strategy cooperative resources and shared bonus without increasing investment; the multi-dimensional sharing service platform marketing management mode is utilized, so that consumers convert daily consumption into an important way for investment profit, and the method is an important technical means for realizing digital sharing economy in the future in store entity economy, production, suppliers and education and training related industries.
Drawings
Fig. 1 is a schematic diagram of the overall structure of a multi-dimensional shared services platform marketing management mode.
Fig. 2 is a schematic diagram of a specific structure of a multi-dimensional sharing service platform marketing management mode.
Fig. 3 is a schematic diagram of a consumer array structure.
Detailed Description
The present invention will be described in detail below with reference to the drawings of the specification, but it should be noted that the practice of the present invention is not limited to the following embodiments.
Referring to fig. 1 and fig. 2, a multidimensional sharing service platform marketing management mode is characterized by comprising a data acquisition end, a cloud processor and a management decision end;
the data acquisition end comprises:
1) Consumption data acquisition system: the platform adopts a sales promotion mode of returning the cash coupon O according to the consumption ratio to conduct consumption diversion for a store; the consumer joins in the member, consume and returns the voucher O, the member pays back cash to use according to the ratio on the platform by the voucher O, the voucher O can circulate in a plurality of countries around the world, and collect all consumption data;
the member social auction data acquisition is to add pre-selling and pre-charging auction fees on the data generated by members and commodities, and reserve the total amount in a preset time period;
2) A member data acquisition system: the consumer can register as a common member of the platform by scanning the two-dimension code to provide member information; after the common member spends a certain amount on the platform once or cumulatively, the common member is upgraded to an advanced member, and is qualified to put stores operated by the common member or recommend other stores to the platform; the advanced member is qualified to offer online stores on the platform, and the advanced member is qualified to recommend products and projects to be put on the platform and enjoy profits generated by selling the recommended stores, products and projects on the platform according to the ratio;
The member data comprises names, telephones, identity cards, receiving addresses, bank card numbers, micro signals, month consumption, shared business account numbers, team sales, country and language;
3) Enterprise data acquisition system: the system is used for collecting basic information of customers of enterprises and stores in various industries, and stores providing goods, services and projects and collecting and managing basic data of the customers; the basic information comprises legal name, public account, tax rate, basic productivity, safety stock, service cost price composition system, country and language;
4) Product data acquisition system: the system is used for acquiring basic information of commodities, a price composition system, a packaging composition system, standard information, after-sales service information, public number information acquisition management, country and language;
5) The price composition system comprises: refers to the combined price, namely:
X-O＝A+B+C+D+E+F
wherein A is platform management fee or product marketing spread and is used for calculating basic data of member profits; o is a voucher, unit: a meta-element; x is commodity retail price, unit: a meta-element; b is tax, unit: a meta-element; c is a platform balance coin, unit: a meta-element; balance coin, unit: a meta-element; e is the purchasing cost price of the platform, and the unit is: a meta for settlement with the provider; f is express fee, unit: a meta-element; o, X, F is member foreground visual data; A. b, C, D, E the platform manager is filled with control data and members are not visible, wherein O, A, B, C, D, E, F may also be set as percentage data of X.
The data acquisition end can be a mobile terminal, and the mobile terminal comprises more than one of a mobile phone, a tablet personal computer, a vehicle-mounted computer, an infrared scanning device and a face recognition device; the management decision end is a cloud server.
And a data acquisition end: the system is used for people, commodities, clients and project application joining platforms to participate in various ongoing activities, inquire about the participated activities and related product information, member information, client information and project information, and participate in various data information of consumption diversion; the information data to be collected comprises:
membership class: name, telephone, identification card, receiving address, bank card number, micro signal, month consumption, shared business number, team sales, country, language, etc.;
and (3) commodity: basic information, price composition system, package composition system, standard information, after-sales service information, public number information acquisition management, country, language and the like;
customer class: legal name, public account, tax rate, basic productivity, safety stock, service cost price composition system, country, language, etc.;
item class: basic information of projects, a business system, a cooperation system, circulation data operation in commodity entering, selling and storing processes, basic currency and currency replacement of various countries, rewards, salary, tax, profit price composition system and the like.
The cloud processor includes:
1) The bottom layer network block management system: setting a three-in-three multiplied pyramid network structure in the background, splitting three branches at each end point, wherein each end point is a block data source, loading member related data acquired in a member data acquisition system, and the member roles are not limited to consumer place carriers of individuals, enterprises, stores, institutions and the like; each block data source code in the structure is unique, irreversible and tamper-proof;
2) And the data access, analysis and processing system comprises: the system is used for accessing big data generated by marketing activities of member consumption, member upgrading, team performance, product sales, store service, high and new project collaborative popularization and corresponding rewards, tax, goods money and express fee, and simultaneously calculating, analyzing and transmitting the big data to a management decision-making end;
3) Big data management system: the system comprises a data analysis and statistics system, a data analysis and statistics system and a data analysis and statistics system, wherein the data analysis and statistics system is used for analyzing and counting activity data, client data and media data, generating corresponding different search functions and data, data curves and charts according to different filtering conditions, generating data analysis according to purchasing categories, consumption habits and consumption interests of different members of different clients, and completing optimization recommendation and active guidance of different members of different clients according to the data analysis;
The management decision-making end comprises:
1) Multidimensional multi-segment profit management system: presetting shared pool, open data source wave array and multidimensional multi-segment shared logic system
The preset sharing pool is to preset about 6-26 ten thousand sharing posts downwards from the source point post M participated by the user, and profits generated by primary consumption and repeated consumption of the posts flow to the M according to the ratio;
the open data source wave array means that each merchant member embedded in the post can register the consumer who enters the store for consumption as a platform Y-level member by scanning codes, the members can continuously invite other friends, colleagues, classmates and the like nearby to register as lower Y-level members of the user, the Y-level members do not participate in the spaced public arrangement, and then the open data source wave array taking the merchant as the center is formed, and further the secondary multi-level consumption is enlarged;
the multidimensional sharing logic system is characterized in that a plurality of levels are arranged between the upper part and the lower part of the post to form automatic promotion, the earlier the registration time is, the stronger the offer capability is, the larger the self consumption limit is, and the stronger the profit acquisition capability is.
The multidimensional multi-section profit management system realizes daily consumption to investment of members; every consumption on the platform in the daily life of all members can be accumulated to a certain amount and promoted to the higher members, so that different rights and profit distribution are obtained; the member grades are classified into 3-5 grades according to the consumption limit, and finally rise to higher members; the advanced members are qualified to establish online shops, are qualified to build teams, finish progressive promotion of overall performance according to the number of the recruited advanced members, acquire the multi-level sharing profit given by the platform, and finally promote to stakeholders.
2) The spacing public management system comprises: the platform loads all acquired member information and data of each level into a block data source of a three-system multiplied pyramid network body structure arranged at the background of a bottom network block management system; when recommending the promotion of a store upper platform, each level of member builds team work, firstly, adopting a doubling principle to enable members such as stores, business merchants and the like to enter the platform according to the time sequence of applying for the members, and solidifying the member information acquired by the member acquisition system to posts by adopting a geometric ordering mode of spacing public bars;
the geometric ordering mode of the spacing male row means that if double multiplication is set, the number of posts of each layer is x=2 n N is a hierarchy, and n can be set as 2, 3, 4, 5, 6, 7 and 8 … according to the requirement, so that the two teams are automatically split, and a spacing public arrangement mode is adopted in the split team; at the moment, a third branch can be opened up by a merchant entering platform recommended by the position where the M is located, a position interval public row is made in a third branch system, and a three-system multiplication network is finally formed;
the separated public management system provides a post separated public geometric arrangement mode for members, and resource sharing and benefit sharing are realized from the network software technology; member registration is carried out according to the post spacing public line: when all individuals, stores, enterprises and institutions register members, a post account is obtained according to the application time, and the ordering mode of the spacing public ranking system is shown in table 1:
TABLE 1
See table 1, the post at each level of the background is solidified by the blockchain technology, and each level of members participating in the platform obtains post accounts according to the application time in the specific ordering mode: the combined creator is the topmost layer 'A1', the company and the combined creator recommend that two merchants or individuals B1 and B2 are arranged below A1 from left to right, the company and A1, B1 and B2 recommend that four merchants or individual members C1, C2, C3 and C4 are respectively arranged on left posts of B1 and B2 from left to right, and C3 and C4 are arranged on right posts of B1 and B2 from left to right; similarly, companies and A1, B2, C1, C2, C3 and C4 recommend eight members of D1, D2, D3, D4, D5, D6, D7 and D8 together, and separate public lines are respectively arranged in a jumping mode from left to right.
Sharing pool: wherein A1 is filled in a restaurant, B1 is filled in a clothing store, B2 is filled in a entrepreneur, C1 is filled in a hotel, C2 is filled in a bath center, C3 is filled in a steam repair factory, C4 is filled in a tourist company and the like; the data flow and profit generated by the daily consumption of the holders of all posts are regularly flowed to the upper posts, so that the upper posts share the consumption profit of the lower posts, and each post gradually forms a sharing pool belonging to the user; 6-26 ten thousand sharing posts are preset in the sharing pool.
Consumption wave array: referring to fig. 3, taking the above B1 as an example, B1 is a clothing store, and the consumer entering every day can register as the lower members F1, F8, fx of B1 to gradually form a consumption wave array of the clothing store; the upper member A1 of B1 shares the personal consumption resource of B1; further sharing B1 human resources and Fx consumption resources; further F7 is a repair factory, and forms a self consumption wave array, and A1 forms a shared wave array by sharing the lower member H of B1 sharing F7.
The separated public ranking system orderly embeds people, stores and enterprises into the system, and the cloud server is used for presetting a logic relationship to enable the upper posts to automatically share consumption resources and vein resources of people in the lower posts. All members are qualified to invite all people nearby and become own subordinate members to participate in the activity, so that sharing economic bonus is obtained; and the method also can be used for recommending all enterprises and stores to the platform to participate in the post public, and can further enjoy the continuous shared profit distribution brought by daily consumption of the lower members recruited by the enterprises and stores according to the sales profits of the recommended enterprises and stores, so that the multi-dimensional nine-section profit is finally realized.
The following is illustrative: the ordering mode of the interval public rank system is shown in table 2; and the big data analysis system selects different data models to analyze the parameters and generates an analysis result.
TABLE 2
If the number of the member posts in the layer is 8, the next layer is 16 posts in a 2-time multiplication mode, and the sorting mode is that firstly positions 1, 3, 5, 7, 9, 11, 13 and 15 are selected, and then positions 2, 4, 6, 8, 10, 12, 14 and 16 are arranged; when the bottommost layer meets 32 posts, 61 groups are combined, namely, the groups are split into two groups, and a spacing public arrangement mode is adopted in the groups, so that each member post can be sequentially upgraded; after splitting into two teams, a third team can be actively created, and the invited members are arranged on the post of the third line, and the system implements the post public arrangement.
3) Two-channel marketing management system: any store is provided with A, B two consumption channels, when consumers consume and settle accounts through the A channel, the consumers can obtain instant settlement and get the cash policy in proportion and return, when consumers consume and settle accounts through the B channel, the consumers can obtain instant settlement and grant the cash policy in proportion;
the dual-channel marketing management system opens A/B dual-channel guiding shared passenger flow for the store, further guides the passenger flow for the store, and each generated consumption, wherein the store needs to pay the percentage of the consumption to the platform as platform management fee A, and the platform sets the management fee A as a tie of the platform sharing economy to provide sharing profits for members participating in the platform marketing activities; wherein A accords with basic logic of a price composition system, namely: monovalent X element=a+b+c+d+e, a is a platform management fee or product sales spread, and is basic data for calculating member profits;
The consumer who consumes the store through the channel A registers as a member, and the profit generated when the member consumes other stores on the platform is shared through the function, namely, part of platform management fee A, so that the purpose of improving the profit of the store is achieved; the member C recruited through the A channel has the right to recruit other people, shops and enterprises on the side to serve as the member C1, further shops continue to share profits generated by the member C1 when the other shops consume on the platform, and the like, so as to provide multi-level sharing profits for the shops.
The store and the enterprise invited by the member provide relevant legal operation procedures, the store can be uploaded by signing with the platform, all stores set A/B two consumption settlement channels in the background of the platform according to the signing amount, and each consumption settlement channel can upload virtual inventory money; when the A channel consumption settlement is used, the money can be returned according to the ratio, and the money is used for conducting consumption diversion, locking and expanding customers for stores; when the B-channel consumption settlement is used, the money can be used according to the ratio and used for forming repeated consumption for the store.
It should be noted that: the commodity has no AB channel, only uses the voucher O according to the ratio, and the member selects the A channel for the first time when consuming in the store because the voucher O is not used, so as to obtain the consumption returned voucher O; the allowable voucher amount o+.a.
4) Basic parameter management system: the system basic parameters for returning the cash coupon according to the ratio are set for member level, commission level, platform service fee level, cash withdrawal service fee level, administrative fee level, tax level, investment collection and return rate level, customer settlement level, balance coin registration, country level and credit level;
5) An integrated management system for online social auction: the system is used for different clients and members at different levels to participate in marketing activity management formulated by the platform, invitations of participants and replies; and displaying the activity and the transaction amount of the social auction item in the marketing campaign.
Any customer uses a data acquisition terminal such as a mobile terminal to remotely subscribe to a product, a room, a seat, a parking space, a full-time attendant or a dedicated chef of a store on a platform, and correspondingly presets the arrival time, the settlement mode, the settlement amount, whether a customer needs to be received, a meal delivered or not, and to complete the final settlement of the marketing campaign or cancel the subscription itself without conducting the marketing campaign.
The member is provided with a personal independent interface, and the interface is displayed: membership grade, bonus account, balance account, voucher account, performance account, team account, financial account, the above account data, when future marketing activities occur, automatically accumulating; the member can view all account data of the member; when the member consumes for the first time, the channel A is selected to obtain a promotion policy that the consumption returns the voucher O according to the ratio, and the voucher O is stored in a voucher account of the member and used for compromising cash when the channel B is selected or other products are purchased for the next time; the balance account and the bonus account are bound with a bank card set by a member and are used for consuming shopping and receiving bonus.
The online social auction integrated management system is a sales promotion mode arranged on a platform, auction sales promotion products are displayed in an auction hall, the number of the products, the original price and the auction price are set, and the number of people needing to participate in a auction time period; the platform or the product supplier initiates invitation, the member uses the auction price as auction fee, the platform performs pre-selling and pre-collecting, and uses the member number as an auction benefit carrier, when the number of the participants is full, the platform automatically shakes the number, generates the member number with the same number as the set product number, and the platform automatically generates a purchase order according to the member number; after the auction is ended, all data related to the auction is frozen and deleted according to the situation.
The cash coupon is returned according to the ratio and set to be in five grades of 10%, 30%, 50%, 70% and 100%, the cash coupon is used according to the ratio and can be set to be in the grades of 10%, 20%, 30%, 50% and 70%, the promotion from the common member to the advanced member can be set to be in the grades of 500 yuan, 5000 yuan and 10000 yuan which are accumulated in consumption, the advanced member is upgraded to the star member, the number of team persons and the team performance can be respectively set to be in the grades of three-five, and each grade member can set the available commission according to the grade; the platform service fee can be set to 10 levels of 2%, 4%, 6%, …, 20%, etc., the present service fee can be set to five levels of 6%, 8%, 10%, 12%, 15%, and the administrative fee level can be set to three levels of 2%, 4%, 6%; the tax level may set a corresponding tax level according to the obtained tax; the financing, investment collection and rebate levels are set to be corresponding to five levels according to the bank contemporaneous minimum and maximum financial policies; the customer settlement level is set to be a plurality of settlement modes according to the industry requirements and the sales limit of the customers (according to different settlement periods of the industry, the settlement modes can be set to be single-junction-based, daily-deposit-based, zhou Jie-month-deposit-based, insurance-based, agency-based, and the like, the hotel receives large-scale activities such as wedding, store celebration and the like, and the kindergarten can be settled daily, and the general service industry settles weekly and commodity-based monthly-settlement); setting a plurality of grades according to 1% -10% of balance coin grades, setting a plurality of grades according to 1% -20% of national grades, setting reputation grades as two types of store clients and members, respectively setting five grades of 1-5 grades of reputation according to marketing activities, namely sales, consumption quantity, quality, feedback, goods returning, payment time and repayment time, and setting five welfare treatment grades according to the five grades; balance coin is a balance uncertainty factor such as logistics; the country is a factor for balancing different tariff logistics costs in different countries.
For example: the cash coupon is returned according to the ratio and is set to five grades of 10%, 30%, 50%, 70% and 100%, the cash coupon is used according to the ratio and is set to five grades of 10%, 20%, 30%, 50% and 70%, the promotion of common members to advanced members is set to three grades of consumption accumulation of 500 yuan, 5000 yuan and 10000 yuan, the advanced members are upgraded to star members, the number of team persons and the team performance can be respectively set to three-five grades of 3 persons to 10000 persons and 3000 yuan to 3000 yuan, and each class of members can set the available commission grades according to the grades; the platform service fees are set to be 1% -20% 10 levels, the service fees for promotion can be set to be 6%, 9%, 11%, 13% and 15% five levels, and the administrative fee levels can be set to be 2%, 4% and 6% three levels; further tax levels may set corresponding tax levels based on the resulting tax; the financing, investment collection and rebate levels are set to be corresponding to five levels according to the bank contemporaneous minimum and maximum financial policies; setting the customer settlement level as four settlement modes of common 7-15 days, urgent 48 hours, immediate 3 hours and current day according to the industry requirement and the customer sales limit; setting balance coin grades to be 2% -10% five grades, setting national grade to be 2% -20% five grades, setting reputation grade to be two kinds of store clients and members, setting to be five grades respectively according to marketing activities such as sales, consumption quantity, quality, feedback, goods returning, payment time, repayment time and the like, and setting to be five welfare treatment grades according to the five grades; the above-mentioned grade can be regulated according to different marketing environments and marketing stages according to different periods in the implementing process so as to be suitable for marketing activities such as temporary promotion, key rewards, special support and the like.
Example 1: the unified retail price of a certain commodity market is X, the cost price E is 300 yuan, the tax payment is 130 yuan B, the logistics cost is 30 yuan, the Chinese production D is 0 yuan, wherein A=X-B-C-D-E, and the price composition is expressed as follows: 1000 elements= (a540 elements+b130 elements+c30 elements+d0 elements+e300 elements);
example 2: a hotel (uploading internal and external environmental characteristics, a menu system, a boss introduction and a place) is provided with 1-40 cabins M (uploading room environmental photos, cultural connotation and several tables), 1-80 dishes S (uploading dish photos, dish culture, explanation and price, no or temporary dishes in the menu system can be set as other temporary dishes for 1-5), 12 waiters W (uploading attendant photos, service characteristics and cultural background implications), 1-20 parking spaces P (uploading parking spaces) and 5 chefs (uploading chefs); member H finds the hotel in the service area of the platform: selected in the dialog: time (six days of Saturday evening), number of people (12), room (202), selected dishes (16 channels), attendant (Li Xiaonan), P parking space (number 5), automatic aggregate price 1260 yuan; namely, the price composition is as follows: x1260= (a126+b8+c0+d0+e1126), such as order takeaway or order to go to the gate, C will add Y yuan per mile+mobile kitchen fee (set the hotel, platform management service fee: transaction amount 10%);
Example 3: 1-40 special cabinets (uploading special cabinet environment photos, cultural connotations and series) in total (uploading commodity photos, commodity culture, explanation and price, and no or temporary commodity in series can be set as other temporary additional products 1-5), 12 waiters (uploading attendant photos, service characteristics and cultural connotations) and 1-20 parking spaces; member H finds the clothing store in the service area of the platform: selected in the dialog: time (six points on Saturday evening), selected commodity (several sets), attendant (Li Xiaonan), parking space (number 5), and automatic total price 1260 yuan; namely, the price composition is as follows: x1260= (a126+b8+c0+d0+e1126), if takeout, C will add Y per revolution (the default platform management service fee of the clothing store is set to 10%, each commodity can be independently set to 2% -70% of the platform management service fee, the platform purchase and sale system will automatically account for multiple commodities, different price composition;
example 4: a certain automobile repair factory (uploading store, internal and external environmental features of factory area, good repair brand series, boss introduction and place), M1-10 stations (uploading station environmental photographs, equipment conditions and lubrication series), 1-80 commodities (uploading commodity photographs and commodity technical contents, descriptions and prices, no or temporary commodity in the series can be set as other No. 1-5 temporary additional products), 12 repair workers (uploading repair personnel photographs, technical features and cultural background implications), and 1-20 parking spaces in the factory area; member H finds the repair shop in the service area of the platform: selected in the dialog: time (six days of Saturday evening), selected service (overhauling, oil change or other), repairman (some prune), station (position 5), automatically aggregate price 1260 yuan; namely, the price composition is as follows: x1260= (A126+B8+C0+D0+E1126), if a trailer is needed, C adds Y elements per revolution (the default platform management service fee of the repair shop is set to 10%, each commodity can be independently set to 2% -70% of the platform management service fee), and the platform purchase and sale system can automatically account a plurality of commodities with different price compositions.
Claims (10)
1. The multi-dimensional sharing service platform marketing management mode is characterized by comprising a data acquisition end, a cloud processor and a management decision end;
the data acquisition end comprises:
1) Consumption data acquisition system: adopting a sales promotion mode of returning the cash coupon O according to the consumption ratio to conduct consumption diversion for a store; the consumer joins in the member, consumes and returns the voucher O, the member pays cash for use according to the ratio by virtue of the voucher O on the platform, and the voucher O can circulate in a plurality of countries around the world in the platform and collect all consumption data;
the member social auction data acquisition is to add pre-selling and pre-charging auction fees on the data generated by members and commodities, and reserve the total amount in a preset time period;
2) A member data acquisition system: the consumer can register as a common member of the platform by scanning the two-dimension code to provide member information; after the common member spends a certain amount on the platform once or cumulatively, the common member is upgraded to an advanced member, and is qualified to put stores operated by the common member or recommend other stores to the platform; the advanced member is qualified to offer online stores on the platform, and the advanced member is qualified to recommend products and projects to be put on the platform and enjoy profits generated by selling the recommended stores, products and projects on the platform according to the ratio;
The member data comprises names, telephones, identity cards, receiving addresses, bank card numbers, micro signals, monthly consumption, shared business account numbers, team sales, country and language;
3) Enterprise data acquisition system: the system is used for collecting basic information of customers of enterprises and stores in various industries, and stores providing goods, services and projects and collecting and managing basic data of the customers; the basic information comprises legal name, public account, tax rate, basic productivity, safety stock, service cost price composition system, country and language;
4) Product data acquisition system: the system is used for acquiring basic information of commodities, a price composition system, a packaging composition system, standard information, after-sales service information, public number information acquisition management, country and language;
5) The price composition system comprises: refers to the combined price, namely:
X-O＝A+B+C+D+E+F
wherein A is platform management fee or product marketing spread and is used for calculating basic data of member profits; o is a voucher, unit: a meta-element; x is commodity retail price, unit: a meta-element; b is tax, unit: a meta-element; c is a platform balance coin, unit: a meta-element; balance coin, unit: a meta-element; e is the purchasing cost price of the platform, and the unit is: a meta for settlement with the provider; f is express fee, unit: a meta-element; o, X, F is member foreground visual data; A. b, C, D, E the platform manager is filled with control data, and members are not visible, wherein O, A, B, C, D, E, F can be set according to the percentage data of X;
The cloud processor includes:
1) The bottom layer network block management system: setting a three-in-three multiplied pyramid network structure in the background, splitting three branches at each end point, wherein each end point is a block data source, loading member related data acquired in a member data acquisition system, and the member roles are not limited to consumer place carriers of individuals, enterprises, stores and institutions; each block data source code in the structure is unique, irreversible and tamper-proof;
2) And the data access, analysis and processing system comprises: the system is used for accessing big data generated by marketing activities of member consumption, member upgrading, team performance, product sales, store service, high and new project collaborative popularization and corresponding rewards, tax, goods money and express fee, and simultaneously calculating, analyzing and transmitting the big data to a management decision-making end;
3) Big data management system: the system comprises a data analysis and statistics system, a data analysis and statistics system and a data analysis and statistics system, wherein the data analysis and statistics system is used for analyzing and counting activity data, client data and media data, generating corresponding different search functions and data, data curves and charts according to different filtering conditions, generating data analysis according to purchasing categories, consumption habits and consumption interests of different members of different clients, and completing optimization recommendation and active guidance of different members of different clients according to the data analysis;
The management decision-making end comprises:
1) Multidimensional multi-segment profit management system: presetting a shared pool, an open data source wave array and a multidimensional multi-segment shared logic system;
2) The spacing public management system comprises: the platform loads all acquired member information and data of each level into a block data source of a three-system multiplied pyramid network body structure arranged at the background of a bottom network block management system; when recommending a promotion of a store upper platform, each level of member builds team work, firstly adopting a doubling principle, and solidifying the member information acquired by the member acquisition system to posts by adopting a geometric ordering mode of spacing public rows according to the time of applying for the store and business members to enter the platform;
the geometric ordering mode of the spacing male row means that if double multiplication is set, the number of posts of each layer is x=2 n N is a hierarchy, n can be set to 2, 3, 4, 5, 6, 7, 8 and … according to the requirementAutomatically splitting into two teams, and adopting a spacing public arrangement mode in the split team; at the moment, a third branch can be opened up by a merchant entering platform recommended by the position where the M is located, a position interval public row is made in a third branch system, and a three-system multiplication network is finally formed;
3) Two-channel marketing management system: any store is provided with A, B two consumption channels, when consumers consume and settle accounts through the A channel, the consumers can obtain instant settlement and get the cash coupon policy to be returned according to the ratio, and when consumers consume and settle accounts through the B channel, the consumers can obtain instant settlement and grant to use the cash coupon policy according to the ratio;
4) Basic parameter management system: the system basic parameters for returning the cash coupon according to the ratio are set for member level, commission level, platform service fee level, cash withdrawal service fee level, administrative fee level, tax level, investment collection and return rate level, customer settlement level, balance coin registration, country level and credit level;
5) An integrated management system for online social auction: the system is used for different clients and members at different levels to participate in marketing activity management formulated by the platform, invitations of participants and replies; and displaying the activity and the transaction amount of the social auction item in the marketing campaign.
2. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the data acquisition end is a mobile terminal, and the mobile terminal comprises more than one of a mobile phone, a tablet personal computer, a vehicle-mounted computer, an infrared scanning device and a face recognition device; the management decision end is a cloud server.
3. The multi-dimensional shared services platform marketing management model of claim 1, wherein any customer uses a mobile terminal, i.e., a data acquisition terminal, to remotely subscribe to a store's product, room, seat, parking space, full-time attendant or dedicated chef on the platform at a store location, and to preset the arrival time, settlement means, settlement amount, whether a customer needs to be received, a meal delivery, and to complete the final settlement of the marketing campaign or cancel the subscription itself without conducting the marketing campaign.
4. The multi-dimensional shared services platform marketing management model of claim 1, wherein the member is provided with a personal independent interface, and the interface displays: membership grade, bonus account, balance account, voucher account, performance account, team account, financial account, the above account data, accumulated when future marketing activities occur; the member can view all account data of the member; when the member consumes for the first time, the channel A is selected to obtain a promotion policy that the consumption returns the voucher O according to the ratio, and the voucher O is stored in a voucher account of the member and used for compromising cash when the channel B is selected or other products are purchased for the next time; the balance account and the bonus account are bound with a bank card set by a member and are used for consuming shopping and receiving bonus.
5. The marketing management mode of the multidimensional sharing service platform according to claim 1, wherein the preset sharing pool is from a source point position 'M' participated in by the user, and about 6 to 26 ten thousand sharing positions are preset downwards, and profit data generated by initial consumption and repeated consumption of the positions flows towards the 'M' according to the ratio;
the open data source wave array means that each post embedded merchant member can register the consumer code of the consumer entering the store to be a platform Y-level member, the members can continuously invite other people to register as the lower Y-level member of the person, the Y-level members do not participate in the spaced public line, and then the open data source wave array taking the merchant as the center is formed, and further the secondary multi-level consumption is enlarged;
the multi-dimension of the multi-dimension multi-section sharing logic system means that the traditional sharing economy is a two-dimensional economy of members and members, members and business owners taking people as main bodies, and the recommended sharing of the business and store business main bodies with the system of increasing main bodies forms a third dimension; the multi-section means that a plurality of levels are arranged between the upper and lower positions of the posts to form automatic promotion, the earlier the registration time is, the stronger the capability of offering, the larger the self consumption limit is, and the stronger the capability of acquiring profits is.
6. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the multi-dimensional multi-section profit management system realizes daily consumption to investment of members; every consumption on the platform in the daily life of all members can be accumulated to a certain amount and promoted to the higher members, so that different rights and profit distribution are obtained; the member grades are classified into 3-5 grades according to the consumption limit, and finally rise to higher members; the advanced members are qualified to establish online shops, are qualified to build teams, finish progressive promotion of overall performance according to the number of the recruited advanced members, acquire the multi-level sharing profit given by the platform, and finally promote to stakeholders.
7. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the separated public management system provides a post separated public geometric arrangement mode for members, and resource sharing and benefit sharing are realized from the network software technology; the lower first layer of M is 2, the second layer is 4, the third layer is 8, if the number of the member positions of the layer is 8, the next layer of the member positions is 16 positions according to a 2-time multiplication mode, the ordering mode is that positions 1, 3, 5, 7, 9, 11, 13 and 15 are selected firstly, and then positions 2, 4, 6, 8, 10, 12, 14 and 16 are arranged; when the bottommost layer meets 32 posts, 61 groups are combined, namely, the groups are split into two groups, and a spacing public arrangement mode is adopted in the groups, so that each member post can be sequentially upgraded; after the M lower members are split into two teams, the M can actively build a third team, and the invited members are arranged on the post of the third line, and the system implements the post public arrangement.
8. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the dual-channel marketing management system opens an A/B dual-channel guiding sharing passenger flow for a store, further guides the passenger flow for the store, and each generated consumption, the store needs to pay the platform a percentage of the consumption as platform management fee A, the platform sets the management fee A as a tie of platform sharing economy, and provides sharing profits for members participating in platform marketing activities; wherein A accords with basic logic of a price composition system, namely: monovalent X element=a+b+c+d+e, a is a platform management fee or product sales spread, and is basic data for calculating member profits;
the consumer who consumes the store through the channel A registers as a member, and the profit generated when the member consumes other stores on the platform is shared through the function, namely, part of platform management fee A, so that the purpose of improving the profit of the store is achieved; the member C recruited through the A channel has the right to recruit other people, shops and enterprises on the side to serve as the member C1, further shops continue to share profits generated by the member C1 when the other shops consume on the platform, and the like, so as to provide multi-level sharing profits for the shops.
9. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the online social auction integrated management system is a sales promotion mode set on a platform, auction sales promotion products are displayed in an auction hall, and the number of products, the original price, the auction period and the number of people needing to participate are set; the platform or the product supplier initiates invitation, the member uses the auction price as auction fee, the platform performs pre-selling and pre-collecting, and uses the member number as an auction benefit carrier, when the number of the participants is full, the platform automatically shakes the number, generates the member number with the same number as the set product number, and the platform automatically generates a purchase order according to the member number; after the auction is ended, all data related to the auction is frozen and deleted according to the situation.
10. The multi-dimensional sharing service platform marketing management mode according to claim 1, wherein the voucher is returned to be set in a grading manner according to the percentage of the consumption, the voucher is set in a grading manner according to the percentage of the consumption, the promotion from a general member to a higher member is set to be a personal consumption accumulation grading manner, the higher member is updated to a star member to set three to five grades for team people and team performance respectively, and each grade member sets available commission grades according to the grades; the platform service fee can be set in a grading manner, the service fee for the presentation can be set in a grading manner, and the administrative fee level can be set in a grading manner; the tax level may set a corresponding tax level according to the obtained tax; the financing, investment collection and rebate levels are set to be corresponding to five levels according to the bank contemporaneous minimum and maximum financial policies; setting the customer settlement level as a plurality of settlement modes according to industry requirements and customer sales line; setting a plurality of grades according to 1% -10% of balance coin grades, setting a plurality of grades according to 1% -20% of national grades, setting credit grades as two types of store clients and members, respectively setting five credit grades of 1-5 grades according to marketing activities, namely sales, consumption quantity, quality, feedback, goods returning, payment time and repayment time, and setting five welfare treatment grades according to the five grades; balance coin is a balance uncertainty factor such as logistics; the country is a factor for balancing different tariff logistics costs in different countries.
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