CN109165815A - A kind of shared mutual assistance platform marketing management system of alliance the whole network - Google Patents
A kind of shared mutual assistance platform marketing management system of alliance the whole network Download PDFInfo
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Abstract
The present invention provides a kind of shared mutual assistance platform marketing management system of alliance the whole network, including big data central processing unit and connected customer data acquisition end, administrative decision end, the center big data processor acquires every profession and trade client and electric business by customer data acquisition end, difference quotient, agent, sells four net client-side information of team directly to households, and the customer data acquisition end includes: customer information acquisition system, shopping saving system system, sales data acquisition system, currency data collection system.The present invention realizes more netter families by cell phone application and backstage PC server and participates in the all-the-way tracking that final business strikes a bargain from initial marketing, and graphically counts, analyzes all data for policymaker and the reference use of four netter families.
Description
Technical field
The present invention relates to marketing management system technical field, in particular to a kind of alliance the whole network shares mutual assistance platform battalion
Sell management system.
Background technique
Existing most of marketing class activity management platform, only the electric business platform based on selling, can satisfy people
Daily shopping, the marketing activity of platform is mainly given a discount with product price, product grading mode embodies, and is taken there are also some with daily trip
Electric business platform based on business, ordering services, can satisfy people's daily trip service, ordering services, the marketing activity master of platform
It to be given a discount with product price, product grading mode embodiment, all kinds of direct sales companies have marketing platform by oneself, are only capable of embodying multi-level profit
It allots, constantly shares sale, Sales Channel is narrow；These platforms be can embody marketing management part function (including
Decision, plan, tissue, leader, monitoring, analysis etc.), real-time, related, accurate, complete data are capable of providing, are manager
A kind of single plateform system of decision-making foundation is provided；It can not be more for now fast-developing electric business, difference quotient, agency, direct selling etc.
Network, multi-platform marketing activity provide integrated management service, and company managers is caused not see on a platform simultaneously
The marketing data of multiple platforms such as electric business, difference quotient, agency, direct selling, the decision Multi net voting marketing activity on a platform, not only not
Working efficiency can be improved, reduced expenses, marketing activity is also often made to generate the conflict such as violent management, price, channel, personnel,
It is even more impossible to for the consumer in modern commerce economic environment, entrepreneur, foundation Growth period, maturity period do it is deeper establishment,
Boosting, transition, value preserving service.
This alliance the whole network shares mutual assistance platform marketing management system not only by every profession and trade, various product, by all kinds of
Crowd realizes that electric business, difference quotient, agency, the back-stage management of direct selling and financial accounting mode are organically agreed on a platform, makes
Above-mentioned all industries, can reach resource-sharing at the related data of all platforms, and power is mutually borrowed between every profession and trade, enterprise；More pay attention to
Comprehensive, the controllability of process of system function, the advance of technology, and take into account the ease for use of system, make consumer by
It consumes and shifts in investment immediately as entrepreneur on platform, while this system platform can enable entrepreneur, company manager quickly cover
Existing all sales network platforms are built, each platform resource is shared, gets twice the result with half the effort；For in modern commerce economic environment consumer,
Entrepreneur, foundation Growth period, maturity period do the secondary establishment of more generating layer, boosting, transition, value preserving service.
Summary of the invention
In order to solve the problems, such as described in background technique, the present invention provides a kind of shared mutual assistance platform marketing of alliance the whole network
Management system realizes the more netter families of every profession and trade by cell phone application and backstage PC server and shifts in investment from initial consumption to battalion
Pin participates in the all-the-way tracking that final business strikes a bargain, and graphically counts, analyzes all data for policymaker and wound
Industry corporate client, which is used for reference, to be used.
In order to achieve the above object, the present invention is implemented with the following technical solutions:
A kind of alliance the whole network shares mutual assistance platform marketing management system, including big data central processing unit and phase therewith
Customer data acquisition end, the administrative decision end of connection, the center big data processor are each by the acquisition of customer data acquisition end
Industry customer and electric business, agent, sell four net client-side information of team directly to households at difference quotient, and the customer data acquisition end includes: client
Information acquisition system, shopping saving system system, sales data acquisition system, currency data collection system；
(1) customer information acquisition system described in is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient visitor
Family, agent customer sell activity and correlation that all kinds of ongoing all kinds of activities of client's application participation and inquiry have participated in directly to households
Product information and client in marketing process according to each rank of achievement grade by grade promotion, position hierarchy；
(2) the sales data acquisition system described in is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient visitor
Family, agent customer, sell directly to households client etc. for being managed to marketing activity data, being counted to the related data of client,
Commodity goods entry, stock and sales data are managed；
(3) the shopping saving system system described in is for the merchandise news of every profession and trade client and each marketing client offer, matchmaker
Body information, data statistics, customer service information, training information, conferencing information, public platform information simultaneously carry out blockette management；
(4) product, the commodity that the circulation coin data collection system described in is provided for every profession and trade client and each marketing client
Into, sell, deposit during currency circulation, data operation, basic currency and all kinds of replacement coin it is equal conversion, difference conversion, displacement,
The data operations such as bonus, salary, tax.
In the circulation coin data collection system, circulation coin is respectively set to basic currency: electronic coin represents existing
Circulate coin for row various countries, can simultaneously serve as intermediate currency type and arbitrarily converts, in the pricing system of quotient's product and community service industry
Gross profit is represented, the price for that can calculate bonus profit forms；Service coin, converted by electronic coin and obtained, in quotient's product and
Representative cost in the pricing system of community service industry；Pin integrates again, a part in bonus profit, repeats to disappear for store
Take；Cash equivalent coin is freely obtained by member when social service trades are consumed, and do shopping for store in proportion for guiding consumption
When folding support cash use；Bonus profit is member's sales promotion profits at different levels, can withdraw deposit or be converted to electronic coin and be used for
Secondary consumption or store shopping；Leader's coin, system leader is for long-term periodically finance and money management service；Capital, for encouraging in short term
Gold conversion financing；Bonus, profit caused by leader's coin, capital；
By the pricing system of business men product and social service trades by: electronic coin, service coin, sell integral, cash equivalent coin, leader's coin again
Deng composition, the minimum value of each value of money can be set to 0, and leader's coin can be zero, positive number, negative to distinguish investment, financing；
It is calculated with the cost calculation of the coherent every profession and trade different product of above-mentioned currency type subject, discount and reason is melted in advertising campaign, throwing
Wealth, profit are withdrawn deposit etc. to realize that consumption shifts in investment, consume the functions such as return, and press the mesh than conversion circulation with existing various countries' currency
's.
The big data central processing unit includes every profession and trade, the access of each sales network port data, analysis process system, is used
Accessed in the big data that every profession and trade client and each marketing client generate the sales networks such as electric business, difference quotient, agency, direct selling,
Operation is analyzed and sends administrative decision end to.
The administrative decision end includes:
(1) commodity purchase, sales and inventory management system carries out purchase, sales and stock management for the marketing activity to each network, and can cut at any time
The collapsible form of client is changed, related management voluntarily can also be carried out to template, inquires related goods entry, stock and sales information and data at any time；
(2) client, membership management system are managed, basic parameter setting, adjustment, to visitor for the information to client
The behavior of family aprowl is tracked, carries out data analysis to the liveness of client and pay a return visit client；
(3) every profession and trade, difference quotient platform, electric business platform, agent, direct selling team agree with management system, are used for every profession and trade pair
The all types of marketing activity of different sales networks generates corresponding unique PN code, and generates unification by PN code and by PN code
Proxy mode, differential management mode and airborne potential energy profit calculation, and data are drained into system；
(4) big data management system can be pressed for analyzing and counting activity data, customer data and media data
The data analysis statistical system of corresponding data and curves and chart is generated according to different filter conditions；Above-mentioned data foundation is disappeared
The different consumption data analysis of expense person captures consumption habit to form accurate service；
(5) menu management module, the attributes such as display, link for system administration end menu to be arranged；
(6) authority management module: the basic parameter for system to be arranged configures；According to system setting safety regulation or
Security strategy, user is accessible and can only access oneself authorized resource；
(7) online customer service integrated management system: for managing the invitation of the management for participating in the platform personnel, personnel participating in the meeting.
The customer data acquisition end is mobile phone or tablet computer；The administrative decision end is the end PC server.
The flow direction of all data is controlled using PN code.
In the indicating template of the customized client in administrative decision end.
Compared with prior art, the beneficial effects of the present invention are:
1, the present invention realizes the more netter families of every profession and trade by cell phone application and backstage PC server and moves on to from initial consumption
It provides marketing and participates in the all-the-way tracking that final business strikes a bargain, and graphically count, analyze all data for decision
Person and pioneering enterprise client, which use for reference, to be used.
2, four networks one platform of the invention share mutual assistance platform marketing management system not only by every profession and trade client, electric business, difference quotient,
Agency, the back-stage management sold directly to households and financial accounting mode are organically agreed on a platform, and above-mentioned every profession and trade client and each is made
Related data, the resource of class marketing network platform can reach shared, mutually borrow power；More pay attention to the comprehensive of system function, stream
The controllability of journey, the advance of technology, and the ease for use of system is taken into account, enable the existing all pins of company manager's rapid Cover
The network platform is sold, each platform resource is shared, gets twice the result with half the effort.
Detailed description of the invention
Fig. 1 is that a kind of alliance the whole network of the invention shares mutual assistance platform marketing management system overall construction drawing；
Fig. 2 is that a kind of alliance the whole network of the invention shares mutual assistance platform marketing management system concrete structure diagram.
Specific embodiment
Specific embodiment provided by the invention is described in detail below in conjunction with attached drawing.
A kind of shared mutual assistance platform marketing management system of alliance the whole network, all trades refer to R&D and production, agriculture-countryside-farmer
The industries such as fresh and dried, cultural tour, community service, the whole network refer to electric business, difference quotient, agent, sell each sales networks such as team directly to households.
The marketing management system includes big data central processing unit and connected customer data acquisition end, pipe
Decision end is managed, the center big data processor acquires every profession and trade client and electric business, difference quotient, agency by customer data acquisition end
Quotient sells four net client-side information of team directly to households, and the customer data acquisition end includes: that customer information acquisition system, merchandise news are adopted
Collecting system, sales data acquisition system, currency data collection system；
(1) customer information acquisition system described in is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient visitor
Family, agent customer sell activity and correlation that all kinds of ongoing all kinds of activities of client's application participation and inquiry have participated in directly to households
Product information and client in marketing process according to each rank of achievement grade by grade promotion, position hierarchy；
(2) the sales data acquisition system described in is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient visitor
Family, agent customer, sell directly to households client etc. for being managed to marketing activity data, being counted to the related data of client,
Commodity goods entry, stock and sales data are managed；
(3) the shopping saving system system described in is for the merchandise news of every profession and trade client and each marketing client offer, matchmaker
Body information, data statistics, customer service information, training information, conferencing information, public platform information simultaneously carry out blockette management；
(4) product, the commodity that the circulation coin data collection system described in is provided for every profession and trade client and each marketing client
Into, sell, deposit during currency circulation, data operation, basic currency and all kinds of replacement coin it is equal conversion, difference conversion, displacement,
The data operations such as bonus, salary, tax.
In the circulation coin data collection system, circulation coin is respectively set to basic currency: electronic coin represents existing
Circulate coin for row various countries, can simultaneously serve as intermediate currency type and arbitrarily converts, in the pricing system of quotient's product and community service industry
Gross profit is represented, the price for that can calculate bonus profit forms；Service coin, converted by electronic coin and obtained, in quotient's product and
Representative cost in the pricing system of community service industry；Pin integrates again, a part in bonus profit, repeats to disappear for store
Take；Cash equivalent coin is freely obtained by member when social service trades are consumed, and do shopping for store in proportion for guiding consumption
When folding support cash use；Bonus profit is member's sales promotion profits at different levels, can withdraw deposit or be converted to electronic coin and be used for
Secondary consumption or store shopping；Leader's coin, system leader is for long-term periodically finance and money management service；Capital, for encouraging in short term
Gold conversion financing；Bonus, profit caused by leader's coin, capital；
By the pricing system of business men product and social service trades by: electronic coin, service coin, sell integral, cash equivalent coin, leader's coin again
Deng composition, the minimum value of each value of money can be set to 0, and leader's coin can be zero, positive number, negative to distinguish investment, financing；
It is calculated with the cost calculation of the coherent every profession and trade different product of above-mentioned currency type subject, discount and reason is melted in advertising campaign, throwing
Wealth, profit are withdrawn deposit etc. to realize that consumption shifts in investment, consume the functions such as return, and press the mesh than conversion circulation with existing various countries' currency
's.
The big data central processing unit includes every profession and trade, the access of each sales network port data, analysis process system, is used
Accessed in the big data that every profession and trade client and each marketing client generate the sales networks such as electric business, difference quotient, agency, direct selling,
Operation is analyzed and sends administrative decision end to.
The administrative decision end includes:
(1) commodity purchase, sales and inventory management system carries out purchase, sales and stock management for the marketing activity to each network, and can cut at any time
The collapsible form of client is changed, related management voluntarily can also be carried out to template, inquires related goods entry, stock and sales information and data at any time；
(2) client, membership management system are managed, basic parameter setting, adjustment, to visitor for the information to client
The behavior of family aprowl is tracked, carries out data analysis to the liveness of client and pay a return visit client；
(3) every profession and trade, difference quotient platform, electric business platform, agent, direct selling team agree with management system, are used for every profession and trade pair
The all types of marketing activity of different sales networks generates corresponding unique PN code, and generates unification by PN code and by PN code
Proxy mode, differential management mode and airborne potential energy profit calculation, and data are drained into system；
The differential management mode is primary commercial representative, copper generation, silver-colored generation, Jin Dynasty, brill generation, director, a star director,
2---9 star director；
The differential management mode, by grade by grade promotion primary to brill generation, is promoted using ternary by boring generation using binary system
For director, star director；
The airborne potential energy profit calculation is as the potential energy of the raising generation of Shang dynasty rank is bigger, by high-level
Profit is higher with rank when Shang dynasty direct developing target market and direct ratio improves, and the new markets continual exploitation market of exploitation of advanced Shang dynasty
When, the difference of both advanced Shang dynasty profit is rank, and continuously n can be allotted for profit；
(4) big data management system can be pressed for analyzing and counting activity data, customer data and media data
The data analysis statistical system of corresponding data and curves and chart is generated according to different filter conditions；Above-mentioned data foundation is disappeared
The different consumption data analysis of expense person captures consumption habit to form accurate service；
Further by above-mentioned data can be different according to consumer consumption data analysis capture consumption habit so as to shape
At accurate service；
(5) menu management module, the attributes such as display, link for system administration end menu to be arranged；
(6) authority management module: the basic parameter for system to be arranged configures；According to system setting safety regulation or
Security strategy, user is accessible and can only access oneself authorized resource；
(7) online customer service integrated management system: for managing the invitation of the management for participating in the platform personnel, personnel participating in the meeting.
The customer data acquisition end is mobile phone or tablet computer；The administrative decision end is the end PC server.
It is replied when online customer service is integrated, media management system includes concern, default is replied, text is replied, picture and text are replied, language
Sound is replied, record is replied in request, the position LBS is replied, custom menu.
The flow direction of all data is controlled using PN code.
In the indicating template of the customized client in administrative decision end.
The present invention can generate the data analysis statistical mould of corresponding data and curves and chart according to different filter conditions
Block；System management module, the basic parameter for system to be arranged are configured with short message interface；Menu management module, for system to be arranged
It is under the overall leadership to manage the attributes such as single display, link of serving a dish；Authority management module, safety regulation or safety for being arranged according to system
Strategy, user is accessible and can only access oneself authorized resource；Training Management Information System participates in trainer for managing
The management of member, the homework of the arrangement of training course and training point and experience are shared, and promote start-up to training course
Deeper into understanding.
Specific embodiment: supplier member can use commodity JXC System and consult, manages, analyze oneself business men product
Various types of data simultaneously makes accurate decision；The product of each service trade trade company is the cash equivalent coin that platform provides, and platform is its guidance consumption,
And its internal operation is not intervened, and platform provides 10,000 to platform behind -- displacement value of 1,000 ten thousand Yuan Dynasty's gold coins as service class product
Lattice, the value and RMB unitary are equivalent, and carry out purchase, sales and stock management in this, as the inventory of service trade company, look into for service owner
It reads, manage, analyzing the Various types of data of oneself business men product and make accurate decision；All kinds of members of platform are according to membership management system
Each data inspection, management, analyze the Various types of data such as oneself profit, achievement, team and make accurate decision, the exploitation of platform
Person can be analyzed to make more accurately decision according to above-mentioned all data.
The present invention can help consumer, entrepreneur, company managers by every profession and trade electric business platform, difference quotient platform,
Traditional proxy, tradition are sold directly to households and are organically fitted together, and are shifted in investment with reaching consumption, foundation is free from risk, and quick developing target market mentions
High Operating profit reduces expenses and provides a kind of system of administration base for policymaker.
Above embodiments are implemented under the premise of the technical scheme of the present invention, give detailed embodiment and tool
The operating process of body, but protection scope of the present invention is not limited to the above embodiments.Method therefor is such as without spy in above-described embodiment
Not mentionleting alone bright is conventional method.
Claims (7)
1. a kind of alliance the whole network shares mutual assistance platform marketing management system, which is characterized in that including big data central processing
Device and connected customer data acquisition end, administrative decision end, the center big data processor are adopted by customer data
Collect end acquisition every profession and trade client and electric business, difference quotient, agent, sell the sales networks client-side informations such as team, client's number directly to households
It include: customer information acquisition system, shopping saving system system, sales data acquisition system, currency data according to collection terminal
Acquisition system；
The customer information acquisition system is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient client, agent
Client sells the movable and relevant product information that all kinds of ongoing all kinds of activities of client's application participation and inquiry have participated in directly to households
And client each rank of foundation achievement grade by grade promotion, position hierarchy in marketing process；
The sales data acquisition system is used for every profession and trade client and the client that respectively markets: electric business client, difference quotient client, agent
Client sells client etc. directly to households for being managed to marketing activity data, counting to the related data of client, to commodity into pin
Deposit data is managed；
Merchandise news that the shopping saving system system is provided for every profession and trade client and each marketing client, media information,
Data statistics, customer service information, training information, conferencing information, public platform information simultaneously carry out blockette management；
Product that the circulation coin data collection system is provided for every profession and trade client and each marketing client, commodity into, sell, deposit
Currency circulation in the process, data operation, basic currency are converted with the equal conversion of all kinds of replacement coin, difference, are replaced, bonus, firewood
The data operations such as gold, tax.
2. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
In the circulation coin data collection system, circulation coin is respectively set to basic currency: electronic coin represents existing various countries' stream
Logical coin, can simultaneously serve as intermediate currency type and arbitrarily converts, represent gross profit in the pricing system of quotient's product and community service industry
Profit, the price for that can calculate bonus profit form；Coin is serviced, is converted by electronic coin and is obtained, in quotient's product and community service
Representative cost in the pricing system of industry；Pin integrates again, and a part in bonus profit is used for store Double Spending；Cash equivalent coin,
It is consumed for guiding, folding supports cash when freely being obtained by member when social service trades are consumed, and done shopping in proportion for store
It uses；Bonus profit is member's sales promotion profits at different levels, can withdraw deposit or be converted to electronic coin for secondary consumption or
Store shopping；Leader's coin, system leader is for long-term periodically finance and money management service；Capital, for the conversion financing of short-term bonus；
Bonus, profit caused by leader's coin, capital；
By the pricing system of business men product and social service trades by: electronic coin, service coin, sell the groups such as integral, cash equivalent coin, leader's coin again
At the minimum value of each value of money can be set to 0, and leader's coin can be zero, positive number, negative to distinguish investment, financing；
It is calculated with the cost calculation of the coherent every profession and trade different product of above-mentioned currency type subject, discount and financing, benefit is melted in advertising campaign, throwing
Profit is withdrawn deposit etc. to realize that consumption shifts in investment, consume the functions such as return, and presses the purpose than conversion circulation with existing various countries' currency.
3. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
The big data central processing unit includes every profession and trade, the access of each sales network port data, analysis process system, is used for every profession and trade
The big data that client and each marketing client generate the sales networks such as electric business, difference quotient, agency, direct selling accesses, operation, analysis
And send administrative decision end to.
4. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
The administrative decision end includes:
Commodity purchase, sales and inventory management system carries out purchase, sales and stock management for the marketing activity to each network, and can switch client at any time
The collapsible form at end, voluntarily can also carry out related management to template, inquire related goods entry, stock and sales information and data at any time；
Client, membership management system are managed, basic parameter setting, adjustment, to client in activity for the information to client
In behavior tracked, data analysis carried out to the liveness of client and client is paid a return visit；
Every profession and trade, difference quotient platform, electric business platform, agent, direct selling team agree with management system, for every profession and trade to different sale
The all types of marketing activity of network generates corresponding unique PN code, and by PN code and by the generation of PN code it is unified act on behalf of mould
Formula, differential management mode and airborne potential energy profit calculation, and data are drained into system；
Big data management system can be according to different for analyzing and counting activity data, customer data and media data
Filter condition generates the data analysis statistical system of corresponding data and curves and chart；Above-mentioned data are different according to consumer
Consumption data analysis capture consumption habit to form accurate service；
Menu management module, the attributes such as display, link for system administration end menu to be arranged；
Authority management module: the basic parameter for system to be arranged configures；The safety regulation or safe plan being arranged according to system
Slightly, user is accessible and can only access oneself authorized resource；
Online customer service integrated management system: for managing the invitation of the management for participating in the platform personnel, personnel participating in the meeting.
5. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
The customer data acquisition end is mobile phone or tablet computer；The administrative decision end is the end PC server.
6. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
The flow direction of all data is controlled using PN code.
7. a kind of alliance the whole network according to claim 1 shares mutual assistance platform marketing management system, which is characterized in that
In the indicating template of the customized client in administrative decision end.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109961317A (en) * | 2019-02-20 | 2019-07-02 | 江苏瑞祥科技集团有限公司 | A kind of integrated marketing management system expanded for client |
| CN110472854A (en) * | 2019-08-07 | 2019-11-19 | 上海浦东发展银行股份有限公司信用卡中心 | A kind of marketing management system and method towards multi-product by all kinds of means |
| CN110517081A (en) * | 2019-08-26 | 2019-11-29 | 苗德元 | The polynary segmentation marketing management system of point-line-surface |
| CN111325573A (en) * | 2020-02-06 | 2020-06-23 | 火天股份有限公司 | Marketing management mode of multidimensional sharing service platform |
| CN112101978A (en) * | 2020-07-02 | 2020-12-18 | 上海世强信息技术有限公司 | Method for accurately and directionally screening clients and client management system |
| TWI753507B (en) * | 2020-07-29 | 2022-01-21 | 微康股份有限公司 | Inventory management and bonus calculation system |
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